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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactions is crucial in managing relationships. Sure, CRM tools can be an effective way to automatically remind ourselves to manage relationships at scale, but, ultimately, it is the power of human-to-human connection that wins. How do we use technology to enhance and augment human connections?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or financial services, but a more generalized skillset is organizations that need someone who can see the forest through the trees. Different personality types--and organizational structures--fit niching better than broad knowledge, and vice versa. Join the conversation as we dive in!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Saknas det avsnitt?
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solidarity and unity as we cheered for favorite competitors was a breath of fresh air. Brands should also be effectively leveraging these sentiments and viral moments to build authentic connections with their target audiences. This conversation explores how--and much more!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department takes on various roles. How do great marketers balance core functions with an expanding domain of authority? Where does "giving someone to fish" win out over "teaching someone to fish?"
Takeaways:
Marketers often find themselves taking on multiple roles and responsibilities within an organization.
The decision to refuse additional tasks depends on the organization's structure and the impact on marketing's core functions.
Clear communication and alignment within the organization are crucial to avoid over-dependence on marketing and ensure effective collaboration.
Marketers should focus on their areas of expertise and prioritize tasks that align with their core functions.
Balancing responsibilities and maintaining focus can lead to increased productivity and better outcomes.
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaining performance and growth. Budget cuts have many long-term implications, so let's ensure that we are asking the right questions as we undergo reductions in spend.
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands that are doing a great job on social media and provide recommendations for marketers. The conversation touches on the challenges of pushing boundaries, the importance of taking social media seriously, and the value of authentic and original content. If we aren't saying something unique, should we even be posting at all?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technology in the decreasing effectiveness of marketing spend. If emotional connection is foundational, how do marketing leaders leverage it to build brand loyalty? They also discuss the rise of impulse buying and the need for brands to anticipate and meet customer needs before the moment of impulse. Ian shares examples of brands that have successfully created emotional connections with their customers, such as Hilton, Lululemon, and T-Mobile. What's next for emotional connectivity to brands as AI continues to evolve?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities. They also share tips on fostering an environment that encourages dissent and constructive feedback, such as leading by example and using structured frameworks like the Six Thinking Hats. The conversation emphasizes the value of inviting dissension and disagreement to improve marketing strategies and ultimately succeed in the marketplace.
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target customers will go through lifecycles and maturation phases, meaning it is natural for businesses to phase out customers that fit the old model but not the current ideal profile. Further, knowing numbers like margin and opportunity costs can be key in determining the fit of each customer with our businesses. Sometimes we just have to recognize that it's not them, it's us!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and experimenting. Marketers grow the most when they are making mistakes and to actively learning from them. How are you optimizing inefficiency and planning for failure?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Google? Should influencers on video-centric platforms play a part in our SEO playbook? If we have high-quality, valuable content how do we go about optimizing it to get traffic? All that and way more on today's episode--and, of course, the video for this episode is on Youtube!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments, and directory listings, and instead recommend building relationships with authoritative websites and partnering with local media outlets or businesses in the same niche. They also highlight the need for specialized SEO expertise and the use of SEO tools to evaluate backlinks.
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the importance of optimizing images for search, including using descriptive file names, alt text, metadata engineering, and high-quality original images. It also emphasizes the need for brands to focus on their overall brand experience and values to stand out in visual search. What does the future of visual search look like?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO being shaken, or should we continue to focus on fundamentals like alt tags, schema markup, internal link structure, and so on?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning our Brag Bites, Brag Bags, and Bragalogues to share victories and achievements in engaging and conversational ways. Preparation and practice are crucial to effectively impact any audience, especially when the topic is as delicate as self-promotion. For anyone struggling with imposter syndrome or who is unsure how to effectively share their wins with higher-ups, this conversation is a must listen!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors. It requires intentional communication and alignment across all departments. Does branding ever stop or is it a perpetual, ongoing effort? How do marketing leaders prevent or limit brand erosion?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of customer understanding plays out in building a company culture of continual curiosity. Throw in some humility and collaboration, and we have a winning formula for today's business leaders!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we start from a defensible position and focus on the right target audience with a unique and surprising message, winning is still possible. Is the answer inbound marketing? During a political season, it may be beneficial for brands to allocate advertising dollars towards SEO, website redevelopment, and creating valuable assets that can be deployed later when attention availability is higher. All that and more on today's Rethink Marketing Podcast episode!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted?
Chapters:
00:00 Introduction and Overview
05:20 The Advantages of Starting on the Brand Side
07:29 The Advantages of Working Agency Side
08:46 Understanding Key Performance Indicators in Marketing
09:21 Where Do You Want Your Career to Go?
11:15 Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It's a can't miss conversation for anyone who wants to inspire or cause positive change!
Chapters:
00:00 - Introduction and Background of Deke Copenhaver
02:08 Overcoming Adversity: How Cancer Changed My Perspective
06:41 Grassroots Engagement and Building a Strong Culture
12:43 Meeting the Next Generation of Leaders Where They Are
23:10 Applying Leadership Principles in Marketing
27:42 Rethinking Leadership and Engaging the Next Generation
33:03 Writing a New Book: Providing Hope and Inspiration
37:47 Conclusion and Final Thoughts
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
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