Avsnitt

  • This week, Jacki and Lyle discuss the excellent Sir Lewis Hamilton, and how he has conducted himself over the last few months as his time with Mercedes comes to a close and he embarks on a new chapter with arguably the most iconic Formula 1 team - Ferrari. The pair discuss how Hamilton himself, Mercedes Team Principal Toto Wolff, and the entire Mercedes team have got their messaging and communications absolutely spot on since Hamilton's departure was announced earlier this year. Jacki outlines that this announcement could actually have had a negative effect on both the team and Hamilton had this messaging not been handled as well as it has, with accusations that Hamilton may not have given his all as the season unfolded always possible had he not conducted himself the way he has. Lyle and Jacki discuss how the likes of Netflix's 'Drive To Survive' alongside the increased media scrutiny drivers and teams find themselves under from the media, have led to Formula 1 professionals placing extra emphasis on how they handle their messaging and, ultimately, how they behave both on and off the track. Whilst Lyle believes this represents what he refers to as a 'good news story' given the scandals that F1 has faced this year, including feuds between champion Max Verstappen and pretty much everyone, and the allegations levelled at Red Bull Racing Team Principal Christian Horner, Jacki goes further by looking back at Hamilton's career so far. She analyses that, while this move from Mercedes to Ferrari represents a good news story for Hamilton and for the sport as a whole, Hamilton has actually adopted a very positive PR stance for a number of years now, always having time for fans and conducting himself immaculately in the face of some intense situations inside the car and out. One thing's for sure - Sir Lewis Hamilton remains one of the most famous drivers in the paddock, and his move to Ferrari represents a seismic move within Formula 1 ahead of next season, which promises to be one of the most competitive yet!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle are discussing a story that has dominated the news in the U.S. and all over the world - allegations levelled at Jay-Z that, along with Sean 'Diddy' Combs, he drugged and raped a 13-year-old girl at a VMA afterparty in 2000. In an incendiary and impassioned statement released earlier this week, Jay-Z, whose real name is Shawn Carter, dismissed the legal action taking by U.S. lawyer Tony Buzbee as a 'blackmail attempt'. Combs, who rose to fame as P Diddy and is currently in jail awaiting trial after being charged in September with sex-trafficking and other offences, has also denied the latest allegations. Jacki and Lyle analyse Jay-Z's statement in depth, with Jacki outlining that parallels can indeed be drawn between Carter's assertive response to these allegations and the statement released by Gregg Wallace over Instagram in the wake of allegations against him. In both cases, Jacki says, the accused should have kept their council and remained silent while taking advice on how to proceed. Jacki and Lyle are both keen to emphasise that they don't consider anyone guilty or innocent in these case at this stage as investigations need to take place, and Carter himself has a right of reply on the lawsuit filed against him. However, they also agree that someone's response in the face of these allegations does draw increased scrutiny and, by extension, suspicion surrounding their involvement. Lyle points to Jay-Z including his background - particularly referencing his rise from the project in Brooklyn to worldwide success - as an unusual step to have taken from a PR perspective considering this is a point he has used throughout his career as part of a positive PR campaign. Jacki also analyses whether the statement does, in fact, at any point deny Jay-Z's involvement in the alleged crimes, before both Lyle and Jacki also speculate as to whether Carter even wrote the statement himself! Finally, Jacki speculates that someone may well have now spoken to Jay-Z about his strategy moving forward given his silence over the last 72 hours, while she also points to speculation surrounding Jennifer Lopez being the unnamed female celebrity was in the room at the time of the alleged assault, and how Lopez herself has employed a measured response to these speculations by not responding to them in any way.


    TW: this episode contains references to details that some listeners may find distressing, and listener discretion is advised.


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

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  • This week, Jacki and Lyle discuss the latest developments in the Gregg Wallace scandal. Wallace, who last week 'stepped aside' from his presenting duties on popular cooking programme Masterchef after a BBC News investigation revealed a string of allegations of inappropriate sexual comments and inappropriate behaviour against him, released a statement on Sunday where he hit back at the allegations, saying they had come from a 'handful of middle-class women of a certain age'. He apologised the following day, stating that he 'wasn't in a good head space' when he posted the statement. Fresh allegations have since emerged, with Melanie Sykes claiming an encounter with Wallace made her quit the TV industry, his former ghostwriter Shannon Kyle claiming he made 'revolting' and 'sickening' sexualised suggestions to her and touched her inappropriately, and other woman coming forward with their own allegations of Wallace having toucher or groped them during various altercations. Downing Street also responded to Wallace's statement on Sunday by stating that they found his comments to be 'inappropriate and misogynistic', and the BBC has sinced pulled its Masterchef Christmas specials as a result of the ongoing allegations against him. Jacki and Lyle get straight to it this week, with Jacki referencing the advice she offered during last week's episode as an example to Wallace and anyone else embroiled in a scandal such as this, later lamenting the fact that Wallace did the complete opposite of this by broadcasting not one but two statements within 24 hours of each other earlier this week. Jacki also outlines how dangerous it is that Wallace was allowed to get away with this sort of behaviour for as long as he did, before Lyle makes an impassioned point about people who defend Wallace by attacking what many refer to as 'woke' culture and commentary. He outlines that these individuals need to stop burying their heads in the sand and positing the belief that these circumstances are in any way 'new' or due to an increasingly 'woke' population, but that they have in fact been occurring for decades and it is only now that the victims of such behaviour feel confident and supported enough to speak out. Jacki and Lyle revel in being referred to as 'the youth of today' in what is a highly charged episode!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle respond to the disturbing allegations surrounding Masterchef presenter Gregg Wallace. Wallace, who the show's production company Banijay UK say has 'stepped away' from presenting the programme pending an investigation, received a letter from BBC News on Tuesday setting out allegations of inappropriate sexual comments by 13 people who worked with him across a range of shows over a 17-year period. Since these allegations were put to Wallace's representatives, Kirsty Wark, presenter of BBC Newsnight and former Celebrity MasterChef contestant in 2011, said Wallace had told 'sexualised' jokes during filming of the programme. Jacki and Lyle discuss the story itself, with both convinced that Wallace has in fact been suspended from presenting the programme despite the public story being that he has stepped away of his own accord. Jacki outlines what her advice would be if she was Wallace's PR, with a fairly immediate dressing down of the presenter being first on the agenda before advising he stop all public engagements and make no comment until all allegations have been made public, with Lyle agreeing this would ultimately avoid the need for repeat apologies and statements. Comparisons are drawn between Wallace's ongoing involvement in this scandal, and the likes of Phillip Schofield and Jermaine Jenas. The latter was also a BBC employee at the time of his particular issue, and both were decisive in how they dealt with their respective crises, making public statements that were apologetic, authentic, and immediate. Jacki discusses other examples where this messaging has been far less effective, such as the strategy conducted by comedian and former Strictly contestant Seann Walsh, who elected to try and make light of his cheating scandal at a stand-up gig, and was taking to task brutally by our very own Jacki Vause! The BBC and Banijay UK also come under fire from our hosts, who both agree the TV broadcaster and production company both have a duty of care to those accusing Wallace of using inappropriate sexual language, and to Wallace himself as he looks to navigate the coming days and weeks in the aftermath of this news story. Lyle and Jacki both comment that the BBC and Banijay UK have played with fire by allowing Wallace to get away with behaviour like this for the last 6 years, and that serious questions will now be asked as this investigation begins.


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss just how effective a tool reality TV can be when it comes to celebrities and public figures getting their message out there. This comes as another group of celebrities enter the jungle for this year's edition of 'I'm A Celebrity...Get Me Out Of Here!', with the likes of Coleen Rooney, Tulisa Contostavlos of N-Dubz, Danny Jones of McFly, former boxer Barry McGuigan and influencer and podcaster GK Barry flying out to Australia for the show. Jacki and Lyle focus primarily on Coleen's involvement in the show, with speculation rife about what she will reveal regarding the 'Wagatha Christie' scandal involving Rebekah Vardy. Jacki mentions recent examples of high profile public figures who have entered the jungle to convey their message, including former UKIP and current Reform leader Nigel Farage, who in many ways surprised certain audience members with his performance on the show, and former Health Secretary (including during the Covid outbreak) Matt Hancock, who Lyle in particular is not a fan of, believing he performed dreadfully in the jungle. Lyle and Jacki discuss the relative risks of appearing on the likes of I'm A Celebrity, with Lyle stating that Farage's risk was relatively low as public opinion of him was so divisive, and that as a result, for a short time at least, his appearance generally had a positive impact on his profile. Jacki mentions the example of Fred Sirieix as a counter to this, given that he went into the jungle with a positive reputation on the whole, but his performance didn't translate very well to some viewers, with Lyle outlining that for people in his position the risk of appearing on shows like this when it comes to profile and reputation can be considered relatively high. There is time to discuss which reality TV show our hosts would one day like to appear on if they could, with Lyle stating he would love to take part in Strictly Come Dancing should his profile rise high enough!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.


    You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324r


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle are joined by the brilliant Bill Beutler! Bill is a PR consultant who has figured out how brands can update their own Wikipedia pages successfully (and stay out of trouble while doing it!) Bill is also the president of Beutler Ink, which has worked with Fortune 50 companies, Ivy League Universities, Members of Congress, and has built a whole digital agency with Wikipedia consulting as its core service. In an episode that leaves Lyle in particular absolutely mesmerised at the complexities of posting and editing on Wikipedia, Bill tells us a little about his career so far and how he came to found Beutler Ink and become an industry leader in Wikipedia consultancy. Jacki discusses her own history with Wikipedia and how she has on several occasions bowed to other people's better knowledge when asked to edit certain clients' Wikipedia pages! Jacki also asks what actors such as Lyle would need to do to establish their own Wikipedia page, with Bill taking the duo through the many rules, regulations and pitfalls that some professionals fall foul of when looking to post on Wikipedia. Bill also discusses some of the recent controversies involving Wikipedia, including how a city councillor and mayoral candidate in Portland, Oregon who, despite doing everything systematically above board when it comes to following due process in editing Wikipedia, has been found to have used taxpayer funds to do so resulting in a significant political scandal! Bill also mentions the ongoing legal battle between Wikipedia and India’s largest newswire service Asian News International (ANI), who said a paragraph in its description on Wikipedia falsely accuses it of being 'a propaganda tool for the incumbent [federal] government' and of 'distributing material from fake news websites'. ANI has now demanded the page be taken down and has filed a 20 million rupee suit against Wikipedia, with the story set to run and run! Lyle and Jacki don't quite have time to ask Bill about the impact of AI on Wikipedia, but he will definitely be appearing on an episode near you again very soon!


    Head to www.beutlerink.com for more info on the brilliant work Bill and the team are getting up to!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss some of the more prominent documentaries that have appeared on the likes of Netflix and other platforms in recent months. Most notably, the pair focus on two highly significant documentaries that may ultimately affect the lives of the suspects involved - 'American Murder: Laci Peterson' and 'The Menendez Brothers', both of which are currently available on Netflix. Jacki discusses how, having also seen the dramatised series 'Monsters: The Lyle and Erik Menendez Story', her own perspective on the case of Lyle and Erik Menendez and the murder of their mother and father has continued to alter and shift. Lyle and Jacki both agree that we are now more compelled by documentaries of this kind than ever before. Lyle outlines the view that in the 90s and 2000s documentaries were seen as something to be afraid of when faced with a crisis or scandal due to their 'reality TV-style' nature, but we are now far more inclined to believe someone who delivers their story authentically directly to camera, and even if we remain sceptical we are still unerringly compelled by it! Lyle uses the example of Arsenal and their involvement with Amazon Prime's 'All Or Nothing' series, a behind the scenes look at the inner workings and relationships within the football club that yielded excellent results that have shaped the public's view of the club as a whole and, notably, its manager Mikel Arteta. Tottenham Hotspur also took part in this series with less impressive results for themselves and their then manager, José Mourinho, but Jacki goes further in mentioning the excellent of example of Netflix's 'Drive To Survive' which has again had a fantastic impact on the reputations of several Formula 1 drivers. Jacki analyses whether we must now consider the people-led art form that is 'the documentary' as arguably the most sought-after piece of PR media you can access, and discusses whether the likes of Phillip Schofield might have been better served involving himself with a documentary of his own rather than embarking on his ill-fated Cast Away experiment. There is time for Jacki to ask Lyle exactly how he has prepared previously for acting roles that depict real-life stories after the success experienced by Cooper Koch as Erik Menendez and Nicholas Alexander Chavez as Lyle Menendez in particular.


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle react to Giovanni Pernice's first television interview since the release of the results of the BBC's internal investigation into allegations made by Amanda Abbington about her experience working with him on Strictly Come Dancing. Interviewed by Christine Lampard on Lorraine, Pernice gets his version of events across, explaining how he had only intended to push Abbington as hard as he did as he felt she stood a good chance of winning the competition, whilst acknowledging his tough training style and expressing his relief that, in his opinion, the most serious 11 of the 17 allegations were cleared by the BBC. Jacki and Lyle agree that Pernice performed solidly in the interview, although Lyle outlines his view that he wasn't 'sparkling' throughout whilst Jacki discusses how he was 'blindsided' by questions late in the interview that mentioned a statement from Abbington's solicitor and previous comments made by Laura Whitmore, who had previously also danced with Pernice on the show. Jacki asks Lyle what he would advise Pernice to do next, with both Jacki and Lyle agreeing that he and his team should take their time before deciding next steps after what was at times a chastening interview, with Lyle using the example of GB News as perhaps being an outlet his team should look to steer clear of! Christine Lampard's (formerly Bleakley) interview style also comes under scrutiny, with Jacki and Lyle agreeing that her body language was at times very closed off, and Jacki offering the opinion that there may have been a slight bias on display due to Lampard's friendships with Abbington, Whitmore and Ranvir Singh, who had also appeared on Strictly and partnered with Pernice in a previous series. The Irish ITV host's surname allows Lyle to, as ever, bring football into the conversation!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss the recent developments in the situations involving both Amanda Abbington and Phillip Schofield, with a particular focus on the decisions they and their comms teams have made, and whether they have helped or hindered their respective reputations. Amanda Abbington recently received and apology from the BBC regarding the complaints she made about her Strictly Come Dancing professional dance partner Giovanni Pernice. However, whilst some of her claims were upheld, many of the allegations were thrown out by an independent investigation conducted by the BBC, leaving both sides feeling both vindicated and frustrated in equal measure. Abbington has since conducted more interviews explaining her situation and the experience she had on the hugely popular BBC programme, with Pernice using an entirely different tactic by remaining silent for much of the investigative process. Jacki discusses her belief that it is in fact Pernice who has conducted the better comms strategy by remaining largely out of the picture while the investigation was ongoing. She goes on to say Abbington has not come across well at all in any of her interview appearances, most notably in her interview with Krishnan Guru-Murthy in the immediate aftermath of these allegations coming to light. Lyle agrees with Jacki for the most part, with the pair analysing whether this was in fact the fault of the PR team around Abbington who should have advised her better when it came to these appearances. Conversation then turns to Schofield, with Jacki having had the chance to consume the second and third episodes of his Cast Away programme and Channel 5. The 'mic drop' at the end of the final episode did not impress Jacki and Lyle at all, with Lyle even going as far as to claim very few people will have paid too much attention to a gesture Schofield likely hoped would spark debate! Jacki again laments the decision-making of those around Schofield who, she believes, should have known better than to choose this particular programme for his return to our TV screens. There's time for many a 'first-person' statement from the pair in what is a particularly fiery episode!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle are joined by the brilliant Günay Aliyeva. Günay is the co-founder of Gamelight, the largest Rewarded Marketing Platform for Mobile Games, with over 10 years of experience in mobile gaming and ad-tech. She has also previously worked in multiple mobile app, game and ad-tech companies across Germany, andI it’s safe to say she knows stuff when it comes to the app economy, mobile marketing and AI! Günay is passionate about tech innovations, and Gamelight has disrupted the mobile marketing industry with a revolutionary AI algorithm. In a very enlightening and interesting episode, Günay discusses her career journey so far, how she came to found the exceptional Gamelight, and the unique functionality of its dashboard and app. Jacki asks Günay about how crucial it has been to maintain her vision and values when it comes to the PR of the company, and Günay herself explains the importance of the product when it comes to growing the company's reputation. Lyle outlines his belief that the product and the company's reputation go hand-in-hand, while Jacki discusses what Günay has planned for her own personal profile. Günay explains how Gamelight has ascended to the same pantheon as the likes of Google and Meta, whilst also outlining how her team's efficiency when it comes to A/B testing and conducting other data analysis is what sets Gamelight out from the abundance of other likeminded platforms looking to emulate its success. All this before we are even able to get into the fact that Günay can speak 5 languages, is learning a 6th, and what inspired her move to Hamburg in Germany for work!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss Phillip Schofield's return to our TV screens in Cast Away - a Channel 5 programme that sends celebrities out into the relative wilderness in the form of an island off the coast of Madagascar - and discuss the possible reasons why he and his team chose to use this show as a vehicle for his return to the public eye. Jacki mentions that when she initially heard Schofield would be making a return she felt excited and intrigued, but that the choice of programme itself ultimately felt a little too self-serving. Lyle goes a step further in assessing whether it is possible to scrutinise yourself effectively on a TV show like this as opposed to the likes of I'm A Celebrity...Get Me Out Of Here! (which Schofield mentions on the first episode of Cast Away, discussing how it is hosted by his 'mates' Ant & Dec but how there are some organisations, referring to ITV, that you never go back to despite receiving an offer to appear). Lyle describes feeling unengaged throughout the first episode of Cast Away, particularly in the moments when Schofield attempts to address the affair that led to his sacking from ITV, with Jacki agreeing that the most dynamic parts of the episode were when we saw Schofield put his survivalist skills to the test! Lyle even goes as far as to say he felt more compelled by Schofield's interview with the BBC's Amol Rajan, and that a lot of the good will earned by that interview may well have evaporated as a result of this venture. There is an excellent analysis of the PR workings behind decisions like this one made my Schofield and his daughter, Molly, who has since become his agent, with Jacki and Lyle agreeing that you should always assess what you want out of choices such as this one. Lyle opines that Schofield might have chosen this route simply as a means of getting back on TV on his terms, whilst Jacki agrees that this choice may ultimately have backfired.


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss a story that has dominated the headlines in the UK and all over the world - the incredibly serious allegations of rape, sexual assault and sexual harassment levelled at Egyptian billionaire businessman and former Harrods owner Mohammed Al-Fayed. Al-Fayed had owned a stake in House of Fraser, which owned Harrods, since 1984, before buying the entire company in 1985, and owning Harrods until a change of ownership in 2010. Al-Fayed himself died last August aged 94, and having been accused several times before of sexual harassment of Harrods employees, it was a BBC news report this month citing 20 women accusing him of sexual assault, with 5 of these women accusing him of rape, that ultimately led to these incredibly serious revelations. Out of respect to the, as of this week, now over 200 women who have come forward with allegations against Al-Fayed, Jacki and Lyle do not address these allegations in any great detail due to the sensitivity of the issue. Instead, our hosts address what is next for Harrods, and their current Managing Director Michael Ward as he looks to address the ongoing crisis and the impact it is having on Harrods and its employees. Jacki analyses what Harrods, and Ward, have done right so far in terms of their messaging, with Ward's quotes that Al-Fayed oversaw a 'toxic culture of secrecy and intimidation' pointing to an individual who appears intent on treating the allegations with the seriousness they warrant whilst also looking to humanise an institution that, as Lyle points out, has previously held the mantra of being somewhat elite. Lyle asks how a comms strategy in times of crisis can be affected by the involvement of the police, with Jacki emphasising that in these instances it is important to be cooperative and abide by the various rules the police will have in place regarding transparency and the sharing of information. Jacki and Lyle are careful not to speculate too readily given the circumstances, but Jacki offers one of her trademark predictions that others will be implicated in this scandal, with Lyle agreeing that is is unreasonable to believe that Al-Fayed was able to orchestrate such monstrous acts without anyone else being aware of his behaviour.


    TW - much as Lyle and Jacki do not address these allegations in detail, this episode does contain references to allegations of sexual assault, sexual harassment, and rape. Listener and viewer discretion is advised


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss a topic that has resonance throughout not just the PR industry but every industry worldwide. Namely - the power of saying no. This, on the surface, might seem a little reductive, but to be more specific this week our hosts analyse the importance of choosing the right opportunities out of the number of offers you may receive from the media. In an incredibly interesting episode, Lyle asks Jacki to discuss what her own thought process is when saying yes to certain speaking opportunities, with Jacki herself not realising she does take into consideration whether her saying yes would be the best course of action for the client as well as herself! Jacki discusses the importance of making the right decisions at all levels of the business world, and indicates that lower-level businesses such as brand new startups could take a leaf out of the books of larger businesses when ensuring they make a decision that stands to engage best with their key stakeholders, rather than electing to jump on the proverbial bandwagon of larger scaler opportunities such an interview with the BBC, Channel 4 or the like, or expanding into a territory that doesn't fit with their mission, vision and values. That holy triumvirate occurs a number of times throughout an episode that also mentions the likes of Taylor Swift and her uncanny savviness when it comes to selecting opportunities, as well as considerations made around the situations of Amanda Abbington, Huw Edwards, Philip Schofield and more. Jacki urges patience after what she calls a number of 'gaffes' throughout the episode, and Lyle is consistently plagued by a pesky fly - it's not to be missed!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for them. She also spoke out on the dangers of generative-AI after a fake photo of her seemingly endorsing former President and Republican candidate Donald Trump was used by his campaign on his website. Jacki analyses how Swift's authenticity and the sincerity with which she goes about her day to day life make her an incredibly powerful global megastar, capable of swaying whole swathes of the general public on particular issues. Lyle and Jacki both agree that there is little to go after Swift for, especially when you consider the toxicity she has been met with throughout her career, before Lyle and Jacki both discuss another story which has centred on Swift and her current partner, Kansas City Chiefs player Travis Kelce, where and apparent 'fake contract' outlining a set date for their split was circulated around the media. Lyle finishes the episode by, as ever, extending an invitation to everyone mentioned in the pod, so watch out for Miss Americana appearing on an episode near you. Who knows? We may even make her new album!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle are finally joined by a guest they've been waiting to invite for a long, long time. That's right, the one and and only Alis Wyn Davies, also known as Alis Fulton and Lyle's wife, is on the podcast this week! Alis is an actress and writer who has performed on stage and screen across a number of high profile projects, including notably as Ophelia opposite Sir Ian McKellen in the Theatre Royal Windsor production of Hamlet in 2021. She joins Jacki and Lyle to discuss a topic that has been capturing her attention for the last few weeks - the fallout from the release of 'It Ends With Us', an adaptation of the book by Colleen Hoover which contains graphic depictions of domestic violence, directed by Justin Baldoni and starring himself and Blake Lively. Alis analyses the issues that have arisen since the release of the film, with Blake Lively coming under fire for the tone of her PR for the film where she has at times publicised her own haircare and cosmetic products, promoted her husband Ryan Reynolds' film 'Deadpool X Wolverine', and avoided questions pertaining to how she prepared for the issues surrounding domestic violence when she took the role. Alis mentions one particular example where Lively is alleged to have told prospective audience members to bring their daughters, wear floral dresses and drink prosecco at the film, only for audience members to walk out upon seeing the scenes of domestic abuse on screen. Jacki analyses how Baldoni has been able to rise above the drama, writing an open letter to victims of domestic violence, praising Lively and the rest of the cast, and generally getting his comms strategy right, while Lyle discusses the responsibility actors like Lively have as role models and icons in the industry to tell these stories truthfully, authentically and with empathy both on-screen and off it after the film has released. Alis breaks down where we are now with this situation, including the slightly bizarre scenario that has scene Lively and the wider cast seemingly conduct a separate press tour from Baldoni! It was a pleasure to finally have Mrs Fulton on the podcast, and Jacki and Lyle will be sure to ask for Alis' insight should this story continue to run and run!


    Artwork & music by Lyle Fulton


    Get in touch via lylefulton@hotmail.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle are discussing a topic that has had the whole country talking once again. No, it's not the Oasis reunion (although Lyle does his level best to mention this at every possible moment!) It is, in fact, the situation surrounding now former BBC presenter and Match Of The Day pundit, Jermaine Jenas, who was sacked last week after it was revealed by The Sun that he had sent inappropriate text messages to two female members of staff. Jenas later admitted to sending this messages in an interview with the same newspaper, something Jacki agrees was planned by Jenas' comms team who have reacted decisively to his sacking and the resulting fallout. Jenas may well be offered a lifeline if newspaper reports are to be believed, with TNT Sports, where he works as a freelance pundit and commentator, refusing to rule out his continued appearances after the upcoming international break. Tim Davie, meanwhile, is said to be 'deeply unhappy' with Jenas, and Jacki and Lyle praise the BBC's response to this scandal in this episode. Jacki outlines that the BBC have in essence behaved like any standard employer should when faced with this allegations about one of their employees, and Lyle agrees that, despite certain perspectives that Jenas has ultimately paid the price for the BBC getting their act together in times of crisis such as these, this is how everyone associated with the broadcaster should now expect to be dealt with should they behave improperly. Jacki analyses the continued fallout from the Strictly Come Dancing Scandal involving Giovanni Pernice and actress Amanda Abbington, with the latter coming under fire from Jacki for the interview she recently conducted with Krishnan Guru-Murthy. Lyle ultimately assesses the three different approaches taken by the people at the centre of the three most recent BBC scandals - Jenas and his immediate apology, Pernice and his coming-out-fighting approach, and Huw Edwards' ultimately futile silent strategy. All three approaches led to different levels of reporting on the repsective stories, although Lyle does admit the Oasis reunion may have helped Jenas' cause in this regard as well (he just couldn't help mentioning it again!)


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to learn how to be the best possible spokesperson she can be after being thrust into the limelight by the creation of Chaos Cookie and her involvement with Apple through her game, Squarelets. Lyle and Jacki also discuss bad examples of spokespeople, and the importance of ensuring you are as confident and informative as possible even if you don't wholeheartedly believe in the message you are delivering. Lyle draws on his experience as an actor to offer advice to prospective spokespeople, and there is even time for a truly remarkable story from Jacki about how she ended up taking a job after losing a game of backgammon!


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com or info@therestispr.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss the current media landscape, with a particular focus on the slant taken on certain stories by a cross section of broadcasters and news outlets in the UK over the last few weeks. In an episode that touches on some very tragic subjects and where viewer and listener discretion is advised, Jacki and Lyle discuss the reporting of the recent tragic murders of 3 young girls at a Taylor Swift themed dance class in Southport, and how the immediacy with which the killer's ethnicity and heritage were reported has since contributed to flashpoints and riots up and down the UK. Lyle compares this situation to that of Sarah Everard, and the fact that the information reported about her killer, Wayne Couzens, didn't have anywhere near the same focus on his heritage and ethinicity, instead concentrating on his job as a police officer. Jacki ultimately discusses how the apparent bias being perpetuated by the mainstream media has informed the rise of independent social media news outlets, such as Dylan Page (otherwise known as News Daddy) who her son follows on TikTok. Lyle asks the question as to whether the vacuum that has been created by this increased mainstream bias has in essence been filled by these independent news reporter influencers, before inserting his trademark sporting analogy in his mention of Manchester United fan channel, The United Stand!


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com or info@therestispr.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Jacki and Lyle discuss the importance of reputation in the corporate and business world, and how companies and individuals can take steps to manage their reputation in order to elevate their business. This follows hot on the heels of the Huw Edwards Scandal episode, where Jacki and Lyle started to discuss the idea of reputation when it comes to public figures and crisis communications. Lyle discusses his own opinion on the term reputation, including how he sees it as more of a vibe around a business or individual than something that businesses should be prioritising. Jacki responds to Lyle's point regarding how the C suite can have the best reputation in the world by agreeing that upholding your reputation throughout an organisation is important. She analyses how it used to be the customer service department of an organisation that fell foul of poor reputation management, but that now maintaining an excellent customer service reputation is seen as a priority by businesses! There is time for Jacki and Lyle to discuss some brilliant examples of customer service, such as the service delivered to Jacki by Apple recently over a subscription she wished to cancel, and the pair also discuss how maintaining an excellent reputation within the industry you operate in can elevate your business and help give you the competitive edge over your fellow organisations!


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com or info@therestispr.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.