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In this episode of the Remote Work Tribe podcast, we chat with Sandra Rand, VP of Marketing at Ready Set. We discuss the importance of having strong operations from the beginning, balancing trying new tools and sticking to a plan, using AI to repurpose content, and more.
Episode timestamps:
The most exciting project Sandra is working on at the moment. (0:32)What is the team structure at Ready Set? (3:10) The importance of prioritizing ops early. (5:32) The difference between project management and operations roles. (7:48) Trades Sandra looks for when hiring ops and project management roles (9:00)Can a PM grow into an Ops role? (12:20)How to figure out what goals to focus on and what to prioritize? (14:30)Using AI to repurpose content. (17:14)Using AI for ops. (20:33)When should you invest in a process, a tool, or new hires? (23:00)Balancing testing new tools vs. doing the things that need to happen. (25:48)Underrated tools marketers should try. (29:00)Lightning round questions (30:26)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/sandraproulxrandsandra.rand@readyset.coTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, Jessica Malnik, founder of The Remote Work Tribe Podcast and JM Content Group, shares her tips on revamping a website. We discuss her general approach to the process, the importance of strategy and alignment, how to ensure your redesign works, and more.
Episode timestamps:
What’s Jessica’s approach for a website redesign/revamp? (0:50)The importance of having clear timelines. (2:30) What does a creative brief look like? (4:03) What is the importance of having a clear strategy for a website revamp? (5:24) How important is research for a website redesign? (7:52)The difference between positioning and messaging. (9:00)How to make sure your redesign works? (10:35)Collaboration in a site rebrand. (12:50)Design and messaging go hand in hand. (13:40)Additional tips to keep in mind when redesigning your website. (15:28)The importance of a sparring partner. (17:08)What are some red flags or mistakes when approaching this process? (18:40)We hope you enjoy it!
Links mentioned on the podcast
Theremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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Saknas det avsnitt?
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In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more.
Episode timestamps:
Where does Jon see the content marketing industry heading? (0:30)What is the difference and balance between short form vs in-depth content? (3:50) What does it take to create an in-depth report? (7:36) How do you start researching when there’s no buy-in from the top? (14:54) Team structure at NetLine. (18:09)Content marketing trends. (21:44)Jon’s personal view on AI and what he uses it for. (24:25)What scares Jon regarding AI and the importance of authenticity? (25:54)Lightning round questions. (30:50)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/jwsteiertx.com/jwsteiertinstagram.com/jwsteiertTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.
Episode timestamps:
How does Andy approach AI at a high level? (1:00)Using personas with AI. (3:12) Using examples to prompt AI and improve its output. (4:36) Is Andy worried about biasing AI or getting incorrect results? (7:42) Getting over imposter syndrome and using AI to augment your confidence. (9:57)How to escape the shiny object syndrome. (11:37)Improving thought leadership content strategies. (13:56)Why AI is a tool that can’t replace you. (17:45)How do we influence thought leadership and research instead of content volume? (20:00)What is content quality? (22:42)Scaling non-measurable marketing activities. (24:52)Timeless principles of content marketing. (28:08)Surprising AI use cases. (30:26)Tools and resources to learn more about AI. (32:30)How to future-proof your career as a content marketer. (35:12)The importance of focusing on your target audience and trusting yourself. (37:02)We hope you enjoy it!
Links mentioned on the podcast
AI for thought leadership: These are the first 5 prompts | Orbit Media StudiosThis Math Pattern Explains Your Content Performance (and what to do about it) | Orbit Media StudiosThe Remote Work Tribe Podcast: Andy Crestodinalinkedin.com/in/andycrestodinaTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Tom Shapiro, founder and CEO at Stratabeat, Inc. We discuss hiring best practices, how to set up systems and find the right people for your business, the importance of testing, mindset shifts to grow your agency, and more.
Episode timestamps:
How did Tom start his company? (1:00)Growing Stratabeat and his process to make those first hires. (2:20) Why did he hire an account manager first, and how did he help this employee succeed? (5:28) How did Tom set up systems and improve documentation? (8:03) How does Tom find the right people for his business? (10:13)Three-hour testing and assessing cultural fit. (14:05)Mindset shifts Tom has gone through by growing his business. (19:48)How did he transition out of day-to-day work? (21:42)How does Tom write books on top of running his agency? (23:46)How long does it take to go from a book idea to getting it live? (27:22)How to prevent burnout? (29:15)Setting boundaries to avoid burnout. (32:37)Lightning round questions. (35:07)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/tomshapirostratabeat.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.
Episode timestamps:
How did Chris stumble onto TikTok? (0:45)Was there any internal resistance to going on TikTok? (2:33) Principles to create content that stands out. (4:50) TikTok as a testing ground. (6:30) Why TikTok’s algorithm feels easier to crack. (7:39)What do marketers get wrong when creating content? (8:53)The importance of a culture of experimentation. (11:28)What is it like being a founder of a unicorn company? (12:50)Transitioning from sales to marketing. (15:42)Who does Chris follow to learn about marketing? (19:31)Where does Chris think Social Media Marketing is going? (21:32)How does Chris find talent early? (22:51)How can you tell if a person is a rising star on social media? (24:27)Creator burnout, and what does Chris do to avoid it? (26:00)Internal communication strategies. (28:15)Lightning round questions. (29:58)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/chrisclickupinstagram.com/cunninghamhttps://x.com/cunninghamTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Carrie Kerpen, Founder of The Whisper Group. We discuss remote culture, agency culture, moving from in-person to remote, selling an agency, and more.
Episode timestamps:
Interesting projects Carrie is working on. (1:30)How did Carrie know she was ready to sell her agency? (2:53) The impact of the pandemic on her decision to sell the agency. (4:52) Moving from in-person to remote overnight. (6:47) Processes that continued after going remote. (10:31)How did she communicate to her team she was selling the agency? (12:26)Earnout and the transition from business owner to employee? (16:16)What did she do the first few months of the earnout to make the transition smoother? (18:10)How was the process of acquiring another agency? (21:05)Things she learned from evaluating multiple digital agencies. (22:11)Intangible traits that agency owners may overlook that facilitate selling an agency. (23:06)Effects of the earnout on culture. (24:38)How confident was Carrie in leaving the company after the earnout? (25:35)Was burnout a determinant factor for selling it? (27:01)Lightning round questions. (28:42)We hope you enjoy it!
Links mentioned on the podcast
wearethewhispergroup.comcarriekerpen.com/the-exit-whisperer-podcastlinkedin.com/in/carriekerpenTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Brian Casel and Matt Pritchett about AI use cases, challenges, and opportunities. We discuss current ways to use AI to optimize your work, tasks where AI does not produce great quality answers, the nature of AI as a helper rather than a human replacement, potential future scenarios, and more.
Episode timestamps:
How are Brian and Matt using AI today? (3:36)What are some of the limitations of AI (Brian)? (8:50) What are some of the limitations of AI (Matt)? (12:41) AI hallucinates. What can you do to make sure you improve output quality? (17:50) Over-automating or over-optimizing can be a problem (Brian) (23:41)Over-automating or over-optimizing can be a problem (Matt) (27:58)The importance of thinking and keeping your voice when using AI. (36:21)Exciting scenarios around the future of AI? (38:57)Final remarks. (47:48)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/briancasellinkedin.com/in/matthewrpritchettTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Chris Mercer, Co-Founder at ProfitSchool, MeasurementMarketing.io, and MeasureSummit. We discuss management strategies and systems, the importance of understanding capacities and capabilities, being open to the possibility of being wrong, and much more.
Episode timestamps:
Interesting projects Mercer is working on. (0:40)Intro to Traction and why it did not work for Mercer. (2:10) Other systems Mercer tried that did not work. (4:39) What does Mercer´s team look like today, and what are some of the changes he went through when changing management style? (9:15) How does Mercer think about adding new people to the team? (11:15)Prioritizing what to do first as an entrepreneur building a company. (18:35)How can collaboration be ensured (meetings, async, etc.)? (21:50)What mindset shifts did Mercer go through to focus on working on the business? (27:43)The importance of self-awareness as a founder. (33:35)Lightning round questions. (35:45)We hope you enjoy it!
Links mentioned on the podcast
profitschool.com/rwtTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with William Chia, VP of Marketing at Styra. We discuss ABM marketing, navigating organizational change at scale, the importance of company retreats and unstructured time, showing up candidly to build connections with your team, and more.
Episode timestamps:
Interesting projects William is working on these days. (0:35)Moving from a lead model to an ABM model. (1:25) How does he influence accounts using ABM tactics at Fortune 100 companies? (2:55) The process of aligning teams and departments behind ABM. (7:45) How much time did William spend building his social capital? (11:35)How can we influence change by building social capital? (12:45)What does William do at a company all hands (retreat) to nurture relationships with his team? (16:20)How to ensure team building exercises are effective and engaging. (19:40)How long should company retreats be, and how much structure and unstructured time should be allocated? (22:56)How to continue building remote collaboration across multiple time zones in remote settings? (25:15)The balance between transparency and oversharing. (29:29)Lightning round questions. (31:50)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/williamchiaTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Ben Taylor, a YouTuber most commonly known as Pleasant Green. We discuss how he produces videos, the processes he has in place to find inspiration, other creators he looks up to and includes in his creative work, creating a team, and much more.
Episode timestamps:
Ben’s initial idea for the YouTube channel. (0:50)How does he come up with ideas for new content? (2:25) What’s his favorite video on his channel? (3:20) How does Ben organize his production process? (4:30) Working with collaborators, freelancers, and researchers. (6:05)The process of moving from solo creator to working with a team. (7:10)Feedback processes and how to delegate more effectively and build trust. (8:55)What is Ben’s background? (11:11)What was his initial journey with Pleasant Green, and where did the name come from? (12:25)Titles and thumbnails on YouTube. (13:30)Tools to help him with SEO, titles, and thumbnails. (15:00)What are pig butchering scams, and why are they such a problem today? (16:32)Creators that he has learned from and admires. (18:17)Additional resources when it comes to learning how to tell great stories. (19:42)Lightning round questions. (21:35)We hope you enjoy it!
Links mentioned on the podcast
youtube.com/@PleasantGreenx.com/pleasantgreeninstagram.com/pleasantgrntiktok.com/@pleasantgreen_Theremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Bernard Huang, Founder of Clearscope. We discuss the evolution of SEO, the importance of understanding Google’s agenda, how copy-cat content is a nuanced dilemma, the underrated importance of content positioning, and more.
Episode timestamps:
How has SEO evolved in the last five years? (1:08)How has this SEO evolution had an impact on Clearscope? (4:14) Copy-cat content and what Clearscope about it. (10:11) Content positioning and how underrated it is is in the SEO space. (17:08) Is SEO evolving or dying? (20:55)Lightning round questions. (24:25)We hope you enjoy it!
Links mentioned on the podcast
twitter.com/bernardjhuanglinkedin.com/in/bernardjhuangTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Eric Doty, Content Lead at Dock. We discuss the importance of understanding what to measure, the future of content, and the delicate balance between doing things that work and innovating, AI and automation helpful use cases, his journey from academia to marketing, and more.
Episode timestamps:
Exciting projects Eric is working on nowadays? (0:45)What metrics does he pay the most attention to now at Dock? (1:40) Eric’s content marketing philosophy. (6:08) What is his take on the future of content marketing? (8:12) SEO evolution. (10:40)AI helpful use cases. (14:00)What is his approach to innovation vs. following a playbook at Dock? (17:34)The importance of doing things that scale and are sustainable. (20:20)How does Eric operationalize content practices? (22:29)How to determine tasks worth automating. (25:49)Eric’s journey from the linguistics PHD path to content marketing. (30:16)Lightning round questions. (33:03)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/edotyTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Jennifer Bourn, CMO at Motivation Code and business coach for service-based freelancers. In this conversation, we discuss the importance of understanding your motivations and rituals to access your zone of genius, managing your time, finding the right path to become more self-aware, and more.
Episode timestamps:
What is Jennifer’s motivation code? (0:40)What changed once she better understood her motivations? (2:20) Jennifer’s Zone of Genius. (4:06) After learning about her zone of genius, how did she approach offloading tasks? (4:22) How to access your flow state and work at the highest level? (11:50)The importance of managing your time and mastering async work. (14:49)Jennifer’s journey from leading her own business to becoming a CMO. (16:12)Investing in self-awareness to thrive in teams and the importance of micro-events. (21:10)How to become more self-aware? (24:45)How to approach coaching and finding the right fit for you? (27:50)How to get the most out of a coaching experience. (30:45)Lightning round questions. (32:40)We hope you enjoy it!
Links mentioned on the podcast
motivationcode.comjenniferbourn.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Meryl Johnston, Founder of Bean Ninjas. We talk about how to avoid overworking, how to build a team culture to remove yourself from day-to-day operations, the importance of retreats, how to plan and facilitate a retreat, and more.
Episode timestamps:
Interesting projects Meryl is working on now? (0:40)Strategies to avoid overworking. (4:10)How to build a team? (6:20)The importance of having retreats in remote work cultures. (9:27) BeanCon retreat, goals, and objectives. (12:35) Deciding which activities to do in a retreat. (14:10)How to organize team dinners in a retreat? (16:36)Retreat length. (18:16)What are the most surprising things Meryl learned at BeanCon? (19:55)Changes in team culture after the retreat. (22:25)Knowing what she knows now, what would she do differently regarding retreats? (23:37)How to choose the right venue for your retreat? (25:02)Advice for founders thinking about planning a company retreat. (26:03)Lightning round questions. (27:30)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/meryl-johnston-3a483728/Theremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Matt Paulson, Founder & CEO at MarketBeat. We talk about culture in hybrid settings, how to be an effective leader, how to build an office people want to go to, how to leverage your strengths, and much more.
Episode timestamps:
What is MarketBeat? (0:40)Choosing your headquarters location. (2:50)How to attract and train the best local talent. (5:00)How do you train people when you work in a specialized industry? (6:32) How to build a culture of leaders? (9:10)How to build team culture in hybrid teams? (10:45) The importance of building an office people want to go to with a flex culture. (12:20) Async vs. Synchronous work at MarketBeat. (15:37)How to stay focused on a single business idea for a long time? (16:36)Founders that have inspired Matt? (19:00)How did Matt go about becoming a better leader at MarketBeat? (20:45)How did Matt find out what the competitive edge of MarketBeat was? (24:02)Matt’s journey in investing (25:00)Lightning round questions. (27:10)We hope you enjoy it!
Links mentioned on the podcast
mattpaulson.comtwitter.com/MattPaulsonSDTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Ronnie Higgins, Director of Content at OpenPhone, and the voice talent behind Marketing Under The Influence. We talk about content marketing and how it has changed in the last couple of years, what it may look like in the future, AI, doing research, managing and inspiring a team, and more.
Episode timestamps:
Ronnie’s current projects. (0:40)What does the future of content marketing look like? (1:56)Ronnie’s background in film and its influence on his work. (5:40)How does he incorporate his background into OpenPhone’s strategy? (8:14) How to get buy-in to do research? (10:40)What does Ronnie’s research process look like? (12:09) What are the core talking points to make sure an interview works well? (14:15) Balancing execution with management and team building. (17:45)How do you find and vet the right people for your team? (21:26)Are people writing for the algorithm, not the audience? (26:57)Where does AI fit into content marketing? (29:00)Why did AI start using writing as a use case? (31:28)Lightning round questions. (37:50)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/ronniehigginsngn.beehiiv.com/subscribethreads.net/@ronniehigginsTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with James Laws, Founder and CEO of Saturday Drive. We discuss the importance of culture, how to improve communication and delivery, hiring and interviewing processes, delegation, what matters regarding leadership, and more.
Episode timestamps:
James’ most exciting projects he’s working on now. (0:40)Signs there are delivery issues in an organization. (1:52)What is the structure of his team at Saturday Drive? (3:37)Team’s response to new systems. (6:20) How to motivate your team to communicate openly? (8:07)Selecting the right people for your organization. (11.41) What does the hiring process look like at Saturday Drive? (13:55) Red flags in interviews. (17:50)Non-intuitive green flags in interviews. (20.45)Processes to ensure his team leads bring the best people to their team. (22:22)What was his delegation process like when he decided to stop leading everything in his organization? (24:58)What does the career progression look like at Saturday Drive? (27:58)Lightning round questions. (31:10)We hope you enjoy it!
Links mentioned on the podcast
jameslaws.comtwitter.com/JamesLawssaturdaydrive.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Amber Naslund, enterprise sales and customer success leader at LinkedIn, recovering marketer, author, and former entrepreneur. We talk about A.I. and how it's changing our lives, working in public, imposter syndrome, digital detox, and much more.
Episode timestamps:
Amber's most exciting work currently. (0:45)Ethics of A.I. and how it can affect our lives. (1:30)People to follow to learn more about A.I. (2:30)Working in public. (3:50) How to navigate how much to share online? (7:55)What is her approach to social media and working in public? (15.40) Imposter syndrome and working in public. (18:20) Rebranding imposter syndrome. (22:30)Coping strategies to use imposter syndrome to fuel your growth. (23.40)How does Amber approach when she needs to disconnect from social media? (26:30)How has Amber helped others move past imposter syndrome? (28:25)Lightning round questions. (34:00)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/ambernaslundthreads.net/@ambercadabraTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
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In this episode of the Remote Work Tribe podcast, we chat with Nick Gray, Founder of Museum Hack and Best-Selling Author of The Two Hour Cocktail Party. We talk about his journey hosting thousands of events, the importance of icebreakers, non-obvious tips to host a great experience, and more.
Episode timestamps:
Nick’s mission helping 500 people host their first event. (0:55)Dos and Don’ts for icebreakers. (1:55)Other mistakes people make when it comes to icebreakers. (4:00)How do you come back from an icebreaker going sideways? (6:10) Ways events help you build your network. (7:50)Where do networking events go wrong? (11.10) How to overcome the fears that prevent you from hosting an event. (13:10) Lowest and highest number of people for a great event. (15:20)Systematizing events so they don’t feel like such a big hurdle to overcome. (16.39)Non-obvious tips that can help you host a great experience. (19:30)Nick’s process writing The Two Hour Cocktail Party. (23:10)How did he know it was the right time to publish? (24:40)Some of the most powerful insights Nick picked up from writing a book. (25:45)Lightning round questions. (26:35)We hope you enjoy it!
Links mentioned on the podcast
linkedin.com/in/nickgraynewstwitter.com/nickgraynewsnickgray.netAn Introvert’s Guide to NetworkingTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.comHosted on Acast. See acast.com/privacy for more information.
- Visa fler
