Avsnitt
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In this episode of Fitness Insights, Matt Robinson connects the dots between five powerful principles that have shaped how top fitness professionals grow, scale, and future-proof their businesses.
These aren’t just standalone strategies—they form a decision-making framework designed to help you think more clearly, act more intentionally, and build a fitness business that actually fits your version of success.
If you’ve ever felt like you’re collecting good ideas but struggling to apply them—or unsure which direction to take next—this episode is your roadmap. Matt walks you through each principle and shows how they interlock like a decision-making lattice, helping you make smarter choices and avoid common traps that stall your progress.
Walk away with:
A clearer vision for your businessA practical lens to assess future decisionsPermission to build a business your way—not someone else’s blueprintWhether you’re in the early stages or ready to evolve your model, this is essential listening for fitness pros who want long-term success on their terms.
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Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
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Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
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To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Want to add an extra £1,000+ per month in recurring revenue to your fitness business—without burning out or guessing your way through it?
In this episode of Fitness Insights, Matt Robinson lays out the exact system he’s used to help dozens of in-person fitness coaches unlock reliable, consistent income growth.
You’ll learn how to:
✅ Make the shift from one-off sales to a recurring revenue model
✅ Spot (and fix) the hidden gaps in your offer, pricing, and delivery
✅ Build a simple front-end system that attracts, converts, and retains ideal clients
Whether you’re a coach in the building phase or ready to reclaim time in the freedom phase, this episode gives you the roadmap to create a high profit, low stress fitness business—starting now.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
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And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
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To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Saknas det avsnitt?
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Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You’re not alone.
In this episode of Fitness Insights, Matt Robinson breaks down the marketing mindset that’s holding most coaches back and reveals how to shift from scattered, short-term tactics to a sustainable, long-term marketing strategy that actually brings in high-quality leads.
Learn how to think about your marketing like a macrocycle—just like you’d plan a client’s training program—and discover why consistency, structure, and intentionality matter more than viral posts or flashy promotions. This episode is the game-changer you need to start building a high profit, low stress fitness business that’s built to last.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Everyone’s in a rush—but what if your need for speed is exactly what’s holding you back? In this episode of Fitness Insights, Matt Robinson breaks down the hidden trap most coaches fall into: chasing shortcuts that skip the real learning. He explains why true growth doesn’t come from hacks or blueprints, but from acquiring the knowledge, skills, and insight you actually need to solve problems for good.
If you’re tired of starting over, spinning your wheels, or copying others without knowing why it works, this episode will shift your mindset—and give you a new framework for faster, more sustainable progress.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
AI isn’t coming—it’s already here. In this episode of Fitness Insights, Matt Robinson breaks down three major ways AI is set to disrupt the fitness industry—and what smart coaches can do to stay ahead.
From falling client trust, to the evolving role of the coach, to rising competition from apps and trackers, Matt reveals how to use AI as your ally, not your replacement. Learn how to future-proof your fitness business by doubling down on the one thing AI can’t replicate: human connection.
Whether you’re curious, cautious, or completely overwhelmed by AI, this episode gives you the clarity, mindset, and strategies to move forward with confidence.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
How should you price your personal training service—especially when other coaches around you are charging differently?
In this episode of Fitness Insights, Matt Robinson unpacks a common pricing dilemma and explains why charging for “extras” like check-ins, programs, and nutrition advice isn’t optional—it’s essential.
You’ll learn how to price your service based on your ideal client, why all-in-one packaging beats bolt-ons, and how to confidently position your offer regardless of what others are doing. If you’ve ever wondered how to charge your worth without overcomplicating your offer, this episode is a must-listen.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-2008 recession, Matt shares why people still spend, how their buying psychology shifts, and how you can adapt your messaging, pricing, and service model to meet them where they are. If you’ve been wondering how to market, sell, or grow during uncertain times, this episode is the mindset shift and tactical toolkit you need.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Feeling stuck in your fitness business—even though you’re fully booked? You’re not alone. In this episode of Fitness Insights, Matt dives into the common “growth ceiling” many PTs hit after they’ve built a solid client base.
Discover why the one-to-one model might be holding you back, and learn the mindset shift that opens the door to more income, more impact, and more freedom.
Matt unpacks practical examples of what comes after you’re fully booked—like semi-private, group coaching, corporate wellness, and even software—and helps you start thinking beyond the obvious.
If you’re asking, “What’s next for me?”—this is the episode you need.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
In this episode of Fitness Insights, Matt breaks down the 3 essential stages of fitness business growth—and why trying to copy your favourite mentor’s current model might be holding you back.
Using “time off” as a practical example, he unpacks how your goals and business setup must evolve as you go from hustle mode to stability, and eventually to true freedom.
Learn how to optimise for the stage you’re in right now—and why recognising that stage is the key to building a high profit, low stress fitness business. This one’s a mindset shift and a strategy guide all in one.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
In this episode, I open up about my personal journey in the fitness industry—from my uncertain beginnings right after university to the breakthrough moments that transformed my career.
I share the highs, the lows, the lessons learned along the way, and the key turning points that not only built my business but also shaped who I am today.
Whether you’re just starting out or looking for inspiration to push through tough times, this episode is packed with real-life insights and actionable wisdom to fuel your own path to success.
Tune in for an honest, behind-the-scenes look at my story and discover how perseverance can lead to incredible growth.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
In this episode of Fitness Insights, host Matt Robinson dives deep into the buyer’s journey and reveals how strategic content and digital assets can turn curious prospects into loyal clients.
Learn how to make your audience problem aware, guide them through consideration, and create the perfect conversion mechanism—all while building a high profit, low stress fitness business. Tune in to unlock the secrets to more buyers and transform your marketing game!
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
In this episode of Fitness Insights, host Matt Robinson reveals nine no-brainer lead generation strategies that you can use every month to keep your fitness business thriving.
Learn how to optimise your Google profile, harness the power of local Facebook groups, leverage client testimonials, and build a robust marketing ecosystem—all simple, free tactics that deliver steady, quality leads.
Tune in and discover the monthly blueprint that makes lead gen a breeze!
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
In this episode, host Matt Robinson exposes the high-ticket lie in the fitness industry. Dive in as he dismantles the hype around overpriced coaching packages and reveals why simply repackaging your standard services won’t cut it. Discover the truth behind high ticket sales and learn how to deliver genuine, high-value service without the gimmicks.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
In this episode of Fitness Insights, we dive into a real-life case study featuring Dean—a personal trainer who transformed his business in just 14 days.
Discover how Dean boosted his recurring revenue by over £1,500 through a simple, proven system that includes a clear front-end offer, premium digital assets, multiple contact options, and an automated follow-up process.
Tune in to learn actionable strategies for turning inconsistent leads into a predictable flow of clients and taking your fitness business to the next level!
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
this episode of Fitness Insights, Matt Robinson dismantles “The Gym Floor Fallacy” and challenges the notion that in-person coaching is a dead end. Discover why you don’t have to ditch the gym floor to build a profitable, low-stress fitness business—and how embracing your current strengths might just be your secret weapon. Tune in for fresh insights that could change the way you see your business model.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Unlock the secret to a high profit, low stress fitness business in this episode of Fitness Insights! Join host Matt Robinson as he breaks down his proven £60K+ Fitness Formula—a step-by-step blueprint that helps you hit 5K+ monthly revenue without burning out.
Discover how to reverse-engineer your goals, optimise your pricing, and create a business model that fits your lifestyle. Whether you’re a new trainer or a seasoned pro, this episode delivers actionable insights to transform your fitness business. Tune in now and start building the business you deserve!
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Most fitness coaches don’t have a lead generation problem—they have a traffic problem. They rely on random Instagram posts, word-of-mouth, or gym walk-ins, hoping leads just ‘show up.’ But when the DMs dry up and the referrals stop, they’re left scrambling.
Sound familiar?
In this episode, I break down the exact system I use to help fitness business owners generate high-quality leads consistently—without chasing, guessing, or wasting time on strategies that don’t work.
You’ll learn:
✅ The difference between ‘traffic’ and ‘leads’—and why most trainers get this wrong
✅ The simple steps to build a predictable lead generation machine
✅ Why your ‘front-end offer’ is the key to better clients, higher income, and less stress
✅ How to finally stop hoping for leads and start bringing them in on demand
If you’re ready to ditch the feast-and-famine cycle and build a fitness business that attracts clients consistently, this episode is for you.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
This episode discusses the mentality of people who succeed and break the mould of what most people do within an industry, or society. These people have a way of thinking that makes them part of the 1% who have a mental framework that sets them up for success.
Let's unpack it together...
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
This episode is an interview I did with Alex Lenkowski from The Lenko Show recently, where we discussed all sorts of things relating to business, life, parenting, problem-solving, and more!
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com -
Knowing how to think is a superpower. Being able to help your clients think more clearly through your coaching makes you unstoppable! In this episode I discuss a key mental model I use frequently to support my own way of thinking and the way I coach my clients.
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To catch all episodes, make sure you're subscribed to the show...
Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
----------
And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
----------
To stay up to date with Matt follow him on Instagram...
IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com - Visa fler
