Avsnitt
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Episode Summary:
In this raw, reflective solo episode, Kaleb opens up about the unexpected emotional toll of his 90-day podcast sprint. An experiment meant to create clarity, momentum, and a replicable system for podcast growth.
Instead, it brought something else: resistance, fatigue, and a realization that pushing through isn’t the same as building something sustainable.
He shares what worked, what didn’t, and why he’s giving himself permission to pivot, not quit. From missing his first publishing deadline to reassessing the cohort launch, this episode is about rethinking success when the plan doesn’t go the way you hoped.
Kaleb also previews what’s next for The Podcaster’s Journey, including a new focus for Season 3, rooted in community, collaboration, and conversations that bring energy instead of draining it.
Whether you’re deep into your own podcast or just starting to feel the weight of the work, this episode is a permission slip to pause, reflect, and ask yourself: Is it time to pivot, or are you still on track?
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Key Points & Highlights:
• Consistency alone doesn’t guarantee clarity, traction, or momentum
• Sustainability isn’t just a system — it’s how it makes you feel
• Missing an episode taught more than publishing every week ever did
• If the system burns you out, it’s not the right system
• Data from a failed launch can still point the way forward
• The work that gives you energy often shows you where to pivot
• You don’t need permission to pause, reassess, or change course
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Notable Quotes:
“I built a system to sustain me, and then found myself avoiding it.”
“I thought this sprint would bring life. Instead, it brought resistance.”
“If it’s not bringing you energy, is it really sustainable?”
“The work that lights you up is probably pointing to your next step.”
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⏱️ Episode Timestamps:
00:00 – The 90-Day Sprint Starts to Crack
00:31 – Admitting the Dissonance: Something Isn’t Working
01:24 – Missing a Week: The First Time It All Fell Apart
02:20 – Wrestling with Burnout vs. Misalignment
04:22 – The Original Vision: A Public Podcasting Case Study
06:16 – What I Learned (and What Didn’t Work)
07:11 – Did the Sprint Actually Prove Anything?
08:31 – A Partial Win: Clarity Without Momentum
09:01 – When Discipline Comes at a Cost
09:54 – Avoidance, Learning, and Self-Doubt as a Podcaster
10:55 – What Didn’t Land: The Cohort Launch and Email Campaign
13:22 – Motivation, Dread, and the Limits of External Pressure
14:48 – Realizing the Systems Weren’t Ready
16:25 – The Problem with “Just Push Harder”
17:08 – What Still Gave Me Life: Clarity Calls
18:38 – The Pivot: Turning Clarity Calls into the Next Season
19:35 – Reaffirming the Commitment to 100 Episodes
21:30 – Introducing Season 3: The Road to 100
23:56 – Seeking Wisdom from Podcasters Who’ve Made It
24:59 – Final Reflections: Pivot or Stay the Course?
26:19 – Join the Facebook Group and Finish Strong
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Call to Action:
Ready to make your podcast more sustainable — without doing it alone?
Join a private community of real podcasters figuring it out in real time. If you’re tired of feeling stuck, overwhelmed, or isolated in the grind, this space was made for you. We share wins, ask honest questions, and learn from each other every week.
Come be part of something that lasts.
→ Join the Facebook group here: (https://www.facebook.com/groups/thepodcastersjourney)
And if this episode resonated with you, send it to one other podcaster who’s working through a similar chapter. We grow better together.
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
In this episode of The Podcaster’s Journey, Kaleb tackles one of the biggest questions new podcasters face: Is paying for podcast ads worth it — or is organic growth the smarter move? Drawing from Reddit case studies, ad platform results, and expert data, he breaks down the true ROI of paid ads, outlines key organic growth strategies, and offers a hybrid plan that balances both speed and sustainability.
You’ll walk away with a clearer understanding of where to focus your energy — and what to avoid — so your podcast growth is real, sustainable, and rooted in strategy.
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Key Points & Highlights:
• Only 7% of podcast listeners discover new shows via paid ads (Edison Research)
• Case studies show $14–$27 per subscriber via paid ads — with poor retention
• Organic methods (SEO, repurposing, email lists) dominate discovery and trust-building
• Paid ads only make sense when organic systems are already converting
• Hybrid growth = 80% organic effort, 20% strategic paid amplification
• Under $100/mo on ads? Likely a waste — aim for $250–$500+ with tracking
• Key success metric: listener retention and engagement, not just downloads
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Notable Quotes:
“Paid ads might give you visibility, but without the follow-through, it’s just noise.”
“Organic growth can feel slow — but each episode is a drop in the bucket. Give it 100 episodes, and it starts to overflow.”
“You can pour gas on a fire — but if the fire isn’t lit yet, nothing’s going to happen.”
“Paid is the accelerant. Organic is the long-burning fuel.”
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⏱️ Episode Timestamps:
00:02 — Welcome + Episode Setup
02:03 — The Appeal (and Reality) of Paid Ads
02:32 — Real Examples of Ad Spend Results
03:48 — Why Paid Ads Often Don’t Convert
04:38 — Prerequisites Before Running Ads
05:07 — Step-by-Step Ad Prep (Ideal Listener, Tracking, Platform)
08:51 — The Power of Organic Growth
09:49 — Organic Tactics: SEO, Repurposing, Community
13:00 — Each Episode is a Drop in the Bucket
14:00 — SEO & YouTube Discovery Importance
15:14 — When Paid Ads Can Work
16:49 — The Hybrid Strategy
19:36 — Time & Budget Considerations for Ads
22:50 — Tracking Metrics that Matter
24:56 — Final Reflection + Weekly Challenge
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Call to Action:
What’s one small organic growth experiment you could try this week?
Maybe it’s optimizing your titles, sharing a quote, or finally starting your email list.
I’d love to hear what you come up with — and even better, I’d love for you to share it inside our Facebook group:
The Podcaster’s Journey Community (https://www.facebook.com/groups/thepodcastersjourney)
It’s a space for podcasters who are building shows that matter and figuring out how to grow with clarity and confidence.
And if this episode gave you clarity, send it to one other podcaster who’s been wondering the same thing. We grow better together.
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Saknas det avsnitt?
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Episode Summary:
Podcast promotion shouldn’t be punishment, but for a while, that’s exactly how it felt. In this episode of The Podcaster’s Journey, I open up about the burnout I experienced after trying to repurpose every episode into a dozen pieces of content across every platform. Even though I was seeing some traction—views, likes, and a few new subscribers—I wasn’t seeing real results: meaningful conversations.
So I took a step back and asked, “What if repurposing could be lightweight, repeatable, and still effective?” That’s where the Core Four system was born.
In this episode, I walk you through:
• What went wrong with my old content strategy
• How I redefined success (hint: it’s not likes or downloads)
• The 4 content pieces I'm now creating from each episode
• My new weekly repurposing workflow
• Why promotion is now the actual finish line
This is a behind-the-scenes look at a system I’m just starting to implement, but I believe it’s going to change how I show up online. If you’ve ever felt overwhelmed trying to do it all, this episode is for you.
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Key Points & Highlights:
• Many podcasters burn out not because the strategy is wrong, but because it’s too much to do alone.
• High-effort repurposing systems aren’t sustainable if they don’t lead to real engagement.
• The Core Four system focuses on: 1 Quote Graphic, 1 Clip, 1 Story Post, 1 Question Post.
• Success is no longer defined by downloads, but by conversations.
• A new weekly workflow (Repurposing Power Hour + lightweight assets) makes promotion feel doable.
Notable Quotes:
“Publishing an episode isn’t the finish line—conversation is.”
“It worked, technically—but I was exhausted.”
“If I get 10 views and one real conversation, I’ve succeeded.”
“I don’t want to be a noisemaker. I want to be a conversation starter.”
“Repurposing is no longer extra work. It’s the most important work.”
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Episode Timestamps
0:00 – Why My Old Repurposing Workflow Burned Me Out
1:01 – The Turning Point: Realizing Promotion Wasn’t Optional
2:16 – Where My System Went Wrong
3:40 – Redefining Success for Podcast Promotion
5:20 – Introducing the ‘Core Four’ Content System
8:22 – How Each of the Core Four Pieces Work
13:25 – The New Weekly Workflow: Power Hours, Metrics, and Focused Platforms
17:38 – Closing Thoughts and a Call for Your Feedback
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Call to Action:
If this episode hit home for you and you’re working through similar challenges with promotion, burnout, or building a system that actually works—you don’t have to do it alone.
Join our free Facebook community for podcasters who are committed to growing the right way. It’s a space to share wins, ask questions, and get feedback as you build your show with clarity and consistency.
Click here to join:
https://www.facebook.com/groups/thepodcastersjourney
Let’s grow together—one conversation at a time.
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Video Podcast Feed: https://youtu.be/mFuZqWNq31M
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Have you ever felt like your podcast episode should be doing more for you? You’ve done the hard work — planning, scripting, recording, editing — and then it’s time to promote. But instead of feeling momentum, you feel stuck.
In this episode, Kaleb introduces a simple but powerful concept: the 7-11-4 Rule, originally developed by Google and embraced by marketers like Daniel Priestley. This rule shows how trust is actually built with an audience, not by posting once and hoping, but by showing up consistently, in multiple places, over time.
You’ll learn why a single high-quality podcast episode can be the centerpiece of your entire content strategy. Kaleb walks through how long-form podcasting naturally gives you depth, but it’s the intentional repurposing that gives you reach, and why skipping this step leaves 80% of your potential impact on the table.
This episode isn’t about adding more to your plate — it’s about making what you’re already doing go further.
Next week: Kaleb will walk you through how to make the 7-11-4 Rule sustainable with systems that don’t burn you out.
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Key Points & Highlights:
1. One great podcast episode can drive your entire marketing plan, if you extend it strategically.
2. 7-11-4 Rule: 7 hours of engagement, 11 brand touchpoints, 4 different platforms.
3. Trust is built through familiarity and frequency, not just quality.
4. Podcasting gives depth, but repurposing gives reach.
5. You don’t need to create more — you need to maximize what you’ve already made.
6. This process isn’t about perfection, it’s about momentum and building a system over time.
Notable Quotes:
“Why am I making the content, but not giving it enough surface area to actually build trust?”
“Podcasting is a deep channel, but if you don’t extend that depth, you leave 80% of your growth unused.”
“Success isn’t built on endless content. It’s built on smart, compounding touchpoints.”
“Your podcast isn’t just an episode, it’s the core of your marketing machine.”
“Momentum is greater than perfection.”
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Episode Timestamps
00:01 – The problem with content-on-content fatigue
01:30 – The mindset shift: giving your content more surface area
03:22 – Welcome to The Podcaster’s Journey
03:45 – The content treadmill: why it feels like you’re stuck
05:11 – The podcast as your marketing engine
06:05 – What is the 7-11-4 Rule?
07:34 – The power of 7 hours: bingeable trust
08:31 – 11 touchpoints: how we come to trust creators
09:49 – 4 platforms: expanding your brand’s reach
10:52 – Real-life examples of how trust is built
12:27 – Repurposing multiplies your message
13:22 – Why podcasters often miss this
14:26 – How one episode can fulfill the 7-11-4 framework
15:52 – Recap and encouragement: momentum is greater than perfection
17:25 – Compounding trust and bingeable experiences
18:16 – Closing thoughts: your podcast is the hub
19:19 – Light challenge: where else can your content show up?
19:55 – Teaser for next week: how to make it sustainable
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Call to Action:
If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity.
It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business.
It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters.
If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey.
More Information on Chaos to Clarity: https://chaos2clarity.super.site/
Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-call
Either way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.”
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Video Podcast Feed: https://youtu.be/avvwqJWTYHA
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
In this episode of The Podcaster’s Journey, Kaleb shares a behind-the-scenes look at what it’s really like to build a podcast-centered business when the results feel far away. From staying late on clarity calls to sowing seeds of trust without immediate payoff, this episode is an encouragement to anyone building something real through podcasting. If you’re feeling like you’re moving slower than expected, this is your reminder that you’re not failing — you’re planting something that will last.
Kaleb shares the importance of adjusting your expectations, why slow growth protects you, and why podcasting is a trust-first game that compounds over time.
If you’re ready to build a podcast that creates rhythm, trust, and real transformation, this episode is for you.
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Key Points & Highlights:
1. Lead With Value First
• Giving more than expected — like staying late on a call — is an investment in trust, not a waste of time.
• True business success is built on leading with value, even when there’s no immediate return.
2. Podcasting Is About Transformation, Not Transactions
• You are the guide in your listener’s story, not the hero.
• Podcasting creates bridges of trust — not quick wins or viral hits.
3. Adjust Your Speed Expectations
• Fast results are glamorized by social media, but true podcast-driven businesses grow slowly and intentionally.
• Celebrate daily deposits — meaningful actions — not just vanity metrics.
4. Slow Growth Protects You From Burnout
• Systems, experience, and personal resilience must be developed gradually.
• Success that comes too fast without a foundation often leads to collapse — slow growth matures you for sustainable success.
5. Trust Compounds Quietly Before It Tips
• Listeners are often silent observers — trust builds invisibly long before action is taken.
• Breakthroughs often feel “sudden” but are the result of slow, steady compounding trust.
6. Adjust Your Scoreboard
• Redefine success in the early stages:
• Consistency
• Craft improvement
• Helping one person at a time
• Progress you can’t see yet is still critical, meaningful progress.
7. Commit to the Long Game
• Don’t judge your podcast by the first 10 episodes.
• Commit to 100 episodes before reevaluating — and trust that transformation (in you and your audience) happens through consistent effort over time.
8. Final Encouragement
• You’re not failing — you’re building something invisible and powerful.
• Stay steady. Stay encouraged. Trust the process — the harvest is coming.
Notable Quotes:
“Hope alone is not a marketing strategy.”
“Every episode we publish is a seed we’re planting.”
“If you don’t know what you’re aiming at, how can you create content that actually provides value?”
“You become someone people want to follow—not just someone they want to listen to once.”
“Plant with purpose and position with clarity.”
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Episode Timestamps:
00:02 – Personal story: Leading with value on a clarity call
02:21 – Welcome to The Podcaster’s Journey and show setup
03:57 – The real problem: Expecting fast results in a slow-trust system
06:31 – Content-first businesses are trust-first businesses
09:19 – Why slow growth protects you from burnout
11:23 – Trust compounds quietly — invisible progress leads to breakthroughs
12:48 – Adjust your scoreboard: What early wins really look like
17:39 – Soft CTA: Invitation to the From Chaos to Clarity Cohort
19:10 – Final encouragement: Stay steady — what you’re building matters
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Call to Action:
If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity.
It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business.
It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters.
If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey.
More Information on Chaos to Clarity: https://chaos2clarity.super.site/
Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-call
Either way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.”
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Publishing your podcast isn’t the finish line—it’s the first step.
In this episode, I share what I’ve learned after months of publishing without a clear strategy and what it’s looked like for me to shift from a “publish and pray” approach to a more intentional, builder-minded method of podcast marketing.
You’ll hear the story of how my grandmother’s real estate strategy unexpectedly reshaped my view of podcast promotion.
This episode introduces a simple but powerful framework I’m using to stay grounded in every episode I create: two questions that help me aim with purpose before I hit record, and filter everything I write, title, or promote through. They’ve changed how I approach my show—and I think they’ll do the same for yours.
Whether you’re just starting out or stuck in the messy middle, this episode is an invitation to build something real, with clarity and rhythm, one week at a time.
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Key Points & Highlights:
- Why “hope” isn’t a podcast marketing strategy
- The gardening metaphor that changed how I think about publishing
- Two questions that filter everything I script and share
- Why it’s better to have one repeatable marketing rhythm than burnout from big plans
- How small, consistent actions build long-term trust and traction
- An inside look at how I’m using The Podcaster’s Engine to structure all of this
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Notable Quotes:
“Hope alone is not a marketing strategy.”
“Every episode we publish is a seed we’re planting.”
“If you don’t know what you’re aiming at, how can you create content that actually provides value?”
“You become someone people want to follow—not just someone they want to listen to once.”
“Plant with purpose and position with clarity.”
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Episode Timestamps
00:44 – Why hope alone won’t grow your podcast
01:38 – What my grandmother’s real estate taught me about podcast marketing
04:45 – The gardening metaphor: every episode is a seed
06:18 – The two questions that guide every episode
11:35 – Burnout vs. rhythm: picking one repeatable marketing habit
13:59 – Why I built The Podcaster’s Engine and how it helps avoid burnout
16:48 – You don’t need a full marketing plan—just start with one repeatable step
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Call to Action:
Suggested Next Episode
Check out Episode 029:
“Your Podcast Isn’t the Funnel — It’s the Start of the Journey”
In that episode, I talk through how I rebuilt my show to actually create connection, traction, and momentum when the results weren’t matching the effort.
https://youtu.be/ds6iKtt07mI
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Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.
https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
This episode isn’t about hype — it’s about honesty.
In this 10-episode check-in, I get real about where I am versus where I thought I’d be at this point in the 90-day podcast growth challenge. I unpack my expectations around audience growth, revenue goals, and momentum — and how those expectations created what I now recognize as *the disappointment gap.*
I walk through the actual numbers from my podcast and YouTube analytics, call out the marketing and promotion efforts I’ve let slide, and reflect on the emotional toll that comes with slow growth. From inflated early stats to letting social media fall off, I’m not holding anything back.
This episode ends with a powerful mindset shift (and a quote from Jeremy Enns) that’s helping me recalibrate my focus: matter more to your listeners, and the metrics will follow.
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Key Points & Highlights:
- Why honest metrics matter more than perfect numbers
- How inflated early growth can cloud your expectations
- What to measure that actually helps your show grow
- Why falling behind isn’t failure — it’s a sign to realign
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Notable Quotes:
- "This isn’t a highlight reel — this is a reset.”
- “I’m not where I thought I’d be — but I’m not done yet.”
- “You don’t fail until you quit. Falling behind isn’t the same as failing.”
- “The results you’re getting are just a reflection of the system you’ve built — not your worth.”
- “If you want different results, you don’t need to shame yourself — you need a different system.”
- “What gets measured gets managed. The first step is recalibrating what you’re measuring in the first place.”
- “I thought I needed momentum. What I actually needed was clarity.”
- “Don’t optimize for downloads — optimize for meaning.”
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Episode Timestamps
00:00 – Honest Check-In: Why I’m Recording This Episode
02:03 – I’m in the Messy Middle — Not the Mountain Top
03:16 – Q1: What Was I Quietly Expecting by This Point — and Why?
07:51 – Q2: Where Do I Feel the Gap the Most — Emotionally or Practically?
13:33 – Q3: What Are the Actual Numbers? (Podcast, YouTube, and Listener Trends)
17:00 – Q4: Where Have I Let Momentum Stall — and Why?
19:08 – Q5: What’s Still Working Even When I’m Not at 100%?
21:29 – Q6: What Would Showing Up With Clarity Look Like in Phase 2?
22:52 – Q7: What Would I Tell Someone Who Feels Like They’re Slipping Behind?
26:14 – Outro Reflection: Measure What Matters & Make It Count
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Call to Action:
Your Turn: Audit Your Podcast
This episode isn’t just about where I missed the mark — it’s an invitation for you to pause and reflect on your own podcast journey. Take 10 minutes today, not to plan your next clip or episode, but to ask:
• What’s working?
• What’s not?
• What am I really measuring — and does it matter?
You don’t fail until you quit. Falling behind is just a signal to realign.
Use this episode as your checkpoint.
Reset your metrics. Rebuild your system.
And remember, the goal isn’t to get louder — it’s to matter more to the listeners already here.
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Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.
https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Video Podcast Feed: https://youtu.be/MHAYHn4z9OE
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Have you ever said yes to something that paid well but pulled you further from your long-term goals?
In this episode, I get honest about a decision I made this week that shifted everything—I turned down a $1,200 freelance gig. Not because the work wasn’t great, and not because I didn’t want the money. But because I realized that if I’m serious about turning my podcast into a sustainable business, I can’t keep chasing quick wins.
You’ll hear why saying no created space for momentum, how pruning back good opportunities can lead to great results, and why it’s time to start thinking in flywheels instead of funnels. I’ll share what this looks like in real time as I build out my podcast cohort and dashboard tools, and how every decision I make is now rooted in alignment, not just availability.
If your podcast feels like it’s stuck, or you’re constantly trying to hustle just to keep up, this episode is a practical and personal reminder that building something meaningful requires subtraction—not just addition.
This is the cost of saying yes to what matters.
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Key Points & Highlights:
– Why I turned down $1,200 in freelance income to protect long-term momentum
– The emotional and strategic value of saying no to misaligned opportunities
– How pruning and subtracting makes space for meaningful creative growth
– The difference between funnels (short-term results) and flywheels (long-term momentum)
– How to start shifting your podcast from a funnel to a flywheel
– What it means to give your podcast your best energy—not just what’s left over
– A behind-the-scenes update on the Podcast Engine dashboard and my 90-day growth sprint
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Notable Quotes:
– “You don’t build something meaningful by cramming it into the margins.”
– “Funnels convert, but flywheels compound.”
– “Saying no isn’t about closing doors. It’s about protecting the ones that lead somewhere.”
– “Alignment isn’t a luxury—it’s the bedrock of what you’re building.”
– “Start small. Subtract something today to create room for something better tomorrow.”
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Episode Timestamps:
00:00 - Why I turned down a $1,200 freelance gig
02:37 - Saying no creates space for the right yes
06:28 - The emotional relief that followed the decision
10:06 - How pruning in the garden mirrors pruning in business
11:30 - Funnels convert, flywheels compound
14:59 - Building a catalog vs. one-off content
16:54 - Why your system might be holding you back
19:46 - Start small: say no to say yes to what matters
22:05 - From hustle to momentum: aligning your actions with your goals
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Call to Action:
If today’s episode resonated with you—if you’re starting to realize your podcast can’t stay on the sidelines of your life anymore—then the best next step is to go back and listen to Episode 026. That’s where I share the moment I decided to stop treating my podcast like a side project and start building it like a business.
Episode 029 is the cost of that decision. Episode 026 is the why behind it.
So if you’re ready to take your show seriously, build something that gives back, and create the kind of momentum that lasts—start there.
→ Listen to Episode 026: Why I’m Turning My Podcast Into a Business (And You Should Too) https://youtu.be/lgTLgPkLabU
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Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.
https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session
⸻
Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Is your podcast just adding to the noise—or is it actually helping your business grow?
In Episode 028 of The Podcaster’s Journey, I’m breaking down how I restructured my show after 25 episodes of shouting into the void. No leads, no momentum—just more content. Sound familiar?
I’ll walk you through 3 key shifts that turned my podcast from a content machine into a lead-generating asset:
1. Understanding your podcast isn’t the entire funnel—it’s the handshake.
2. Starting with the end in mind—build episodes backwards from the goal.
3. Fixing the follow-through—making it dead simple for listeners to take the next step.
We’ll talk about Daniel Priestley’s “Oversubscribed,” Google’s 7-11-4 Rule, and Donald Miller’s StoryBrand framework—all filtered through the lens of a real-time podcast host trying to make it work.
If you’re ready to stop shouting and start connecting, this episode is your blueprint.
⸻
Key Points & Highlights
– Your podcast isn’t the funnel—it’s the handshake
– The 7-11-4 rule: why one platform isn’t enough to build trust
– How to build episodes backwards from the goal
– Why clarity in your CTA is more important than options
– The mindset shift from being the hero to becoming the guide
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Notable Quotes
“Your podcast isn’t the funnel—it’s the handshake.”
“Don’t ask someone to marry you on the first date… and don’t do it with your podcast either.”
“Fix the follow-through. Make it dead stupid simple.”
“Podcasting isn’t about just showing up—it’s about guiding your listener on a journey.”
“Your listener is the hero. You’re the guide.”
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Episode Timestamps
00:00 – Intro: Finishing Season 1 & Feeling the Noise
01:30 – The Heart of Season 2: Connection Over Content
02:07 – Shift 1: Your Podcast Isn’t the Funnel
04:00 – Daniel Priestley’s Market Analogy
05:30 – The 7-11-4 Rule for Trust
06:24 – Don’t Propose on the First Date (StoryBrand)
07:50 – Awareness and Alignment, Not the Sale
08:19 – Shift 2: Build Episodes Backwards
09:47 – Examples: Apple, Disney, and Experience Design
11:15 – The Value Arc: Hook, Story, Value, CTA
12:22 – Shift 3: Fix the Follow-Through
13:43 – Reducing Confusion in Episode Descriptions
15:08 – Primary & Secondary CTAs
16:41 – You Are the Guide—Not the Hero
17:14 – Why Clear Paths Win Over Loud Ones
18:42 – Are You Creating a Dead-Simple Next Step?
20:05 – Final Call to Action & Facebook Group Invite
⸻
Ready to Grow a Podcast That Actually Moves Your Business Forward?
Join a free community of podcasters who are focused on clarity, growth, and building shows that convert. This is where the strategy lives, and where I show up every week to help you keep moving.
Join the Podcast Builders Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
⸻
Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary
In this episode of The Podcaster’s Journey, Kaleb opens up about being in the messy middle of his podcasting journey—no longer a beginner, but not quite “there” yet. He introduces the Next 10 Framework, a 3-step approach to start monetizing your podcast—even with a small audience.
Kaleb walks through practical, real-world advice on choosing between high-ticket and low-ticket offers, creating products your audience actually needs, and reverse-engineering your ideal lifestyle through podcasting. Whether you’re a creative, coach, or entrepreneur using your podcast as a tool to grow your business, this episode will help you find clarity and momentum.
Key Points & Highlights
– Entrepreneurship is like swimming between two islands
– Why audience size is overrated for monetization
– High-ticket vs. low-ticket: Which fits your life?
– How Kaleb’s Notion template is shaping his workflow
– The 3-step Next 10 Framework to monetize your podcast
Notable Quotes
“You don’t need thousands of listeners to make money. You just need the right offer.”
“Serve the people you love serving—and build from there.”
“Don’t worry about making a million. Make something great for the next 10 people.”
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Episode Timestamps:
00:00 - The Island Metaphor for Entrepreneurs
01:00 - Why This Episode Matters If You’re in the Middle
02:59 - Point #1: The Myth of Audience Size
05:20 - How Engagement Beats Download Counts
06:17 - Point #2: High Ticket vs. Low Ticket
09:38 - Monetization that Aligns with Your Lifestyle
12:02 - Point #3: The Next 10 Framework
17:46 - Recap: 3 Steps to Monetize Effectively
18:44 - Invitation to Connect & Feedback Request
-------------
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney
️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/FmzZNFFGUh4
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too.
• Why I decided something needed to change after 25 episodes
• The 90-day challenge: treating my podcast as a real business
• The three pillars: audience growth, workflow efficiency, and monetization
• Why most podcasters struggle with monetization and marketing
• The four-phase framework we’ll be using for Season 2
• What you can do this week to start treating your podcast like a business
If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.
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Episode Timestamps:
00:00:00 - Introduction & Celebrating 25 Episodes
00:02:00 - Why Something Has to Change in Season 2
00:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset
00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization
00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls
00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)
00:13:30 - Why Lead Generation Matters More Than You Think
00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business
00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI
00:18:30 - Final Thoughts & Call to Action
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Join My Newsletter:
https://bit.ly/tpjnewslettersignup
Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney
️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/lgTLgPkLabU
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business — without burning out in the process.
In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting — focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.
I’m committing to showing up for 90 days — and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.
If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.
Let’s figure this out — together.
Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total mindset, reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business, without burning out in the process.
In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting, focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.
I’m committing to showing up for 90 days, and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.
If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.
Let’s figure this out — together.
-------------
Join The Newsletter:
https://bit.ly/tpjnewslettersignup
Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney
️ If you're here for the journey, let me know in the comments. Let’s stay focused, stay strategic, and keep moving the needle forward together.
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Audio Version: https://bit.ly/3XGRmte
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things.
A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and production, and worked harder than ever. And after two years? I was burnt out. I had no love left for the thing I once cared about most.
That experience taught me a hard truth: effort alone isn’t enough.
This episode is all about breaking free from busy work and focusing on the 20% of tasks that actually move the needle. We’ll talk about:
The Pareto Principle and how to use it to your advantage
Why we default to busy work (and how to stop)
The Jenga effect—how to focus on the right foundational pieces
A simple action plan to eliminate distractions and make real progress
Your challenge: Take 15 minutes today to list everything you’re working on. Circle what actually moves your podcast forward. Cut (or delegate) the rest.
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Episode Timestamps:
00:00 – Are You Working Too Hard? Why effort alone isn’t the answer
00:32 – The story of shutting down my teaching studio to chase my music dream
01:56 – When hard work leads to burnout: Losing joy for what I loved most
02:24 – The Pareto Principle: Why 20% of your work drives 80% of results
03:17 – The trap of busy work—how I wasted time instead of making real progress
05:08 – Why we default to low-impact tasks (and how to shift focus)
06:20 – The Jenga Effect: How to identify the foundational work that changes everything
07:47 – Signs you’re stuck in busy work (and what to do instead)
09:09 – The danger of perfectionism—stop researching & start executing
10:24 – Losing focus: How jumping between tasks slows progress
11:07 – The 20% That Actually Matters for creative podcasters
12:28 – High-impact tasks: What successful creators focus on
13:57 – The Laser vs. Floodlight approach to focus and productivity
14:55 – Your Action Plan: A 4-step system to identify & prioritize your most valuable work
17:46 – How to gamify productivity & stay accountable
18:42 – Systems for efficiency: Time blocking, batch recording, and automation
20:36 – Your Challenge: Take 15 minutes to audit your time & eliminate distractions
21:36 – Final thoughts: More effort isn’t the answer—more focus is
-------------
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney
️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Audio Version: https://bit.ly/3XGRmte
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Failure isn’t the enemy of success—it’s the foundation of it. In this episode of The Podcaster’s Journey, I share my personal experiences with failure, perfectionism, and learning to let go of unrealistic expectations. From my journey in music to launching Podcast Builders, I’ve struggled with the fear of public failure, getting stuck in analysis paralysis, and defining success purely by metrics.
But what if failure isn’t something to avoid, but rather a crucial step toward growth? I break down five major obstacles that might be holding you back and how embracing failure can propel your podcast—and your creative career—forward.
If you’ve ever hesitated to hit publish, worried about how others perceive your work, or felt discouraged by slow growth, this episode is for you. Join me as we discuss how to shift our mindset, stay consistent, and redefine what success truly means.
Episode Timestamps:
00:00 - Revisiting a childhood dream of becoming a musician
02:20 - The trap of perfectionism and how it held me back
05:35 - Why failure is essential to learning and growth
06:30 - Fear of public failure and the reality of how people perceive us
09:11 - Perfectionism vs. progress: The Pareto Principle in podcasting
12:16 - Why defining success by metrics alone can be misleading
15:28 - Comparison is the thief of joy: Why your journey is unique
18:23 - Failure is not your identity—how to separate temporary setbacks from self-worth
19:33 - The takeaway: Failure is the foundation of success
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/5RUKC9ciCEg
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Struggling to hit the record button for your podcast episode? You’re not alone. In Episode 23, I share my personal struggle with creative blocks, perfectionism, and procrastination—and how I'm pushing through to hit the record button.
We’ll explore:
• The hidden reasons behind recording paralysis
• Simple strategies to overcome perfectionism
• How accountability can transform your workflow
• Why deadlines matter (even for your own projects)
If you’ve ever felt stuck, overwhelmed, or frustrated with content creation, this episode will leave you feeling empowered and ready to hit the record button.
Episode Timestamps:
00:00 - Introduction: The Struggle to Hit Record
02:36 - Understanding Why You’re Stuck
05:21 - Perfectionism: The Hidden Enemy
08:11 - Accountability and Deadlines
10:32 - Learning to Respect Your Own Work
12:50 - Final Thoughts: Imperfect Action Beats Inaction
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/vGqYE5BWR5c
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Have you ever had a big idea—something that excited and inspired you—only to see it fade away because you didn’t follow through? If that sounds familiar, you’re not alone.
In this episode of The Podcaster’s Journey, I share my personal struggle with staying consistent and how I’ve worked to overcome what my wife calls my six-month slump. From failed projects to unfinished dreams, I dive into what has finally helped me start following through on my creative ideas.
Here’s what we cover in today’s episode:
• Why dreamers often struggle with execution
• The power of accountability and community in staying consistent
• How my business coach and mastermind group helped me push through roadblocks
• The mindset shifts that helped me become a doer instead of just a dreamer
• Why only 6% of podcasters make it to 100 episodes and what that means for your journey
• The difference between being a consumer vs. being a creator
If you’re a creative entrepreneur or podcaster who struggles with sticking with your projects, this episode is for you.
Episode Timestamps:
00:00 - Intro: The Struggle of Turning Dreams Into Reality
01:30 - Childhood Dreams: Big Ideas That Never Took Off
04:15 - My Wife’s Observation: The Six-Month Slump
06:10 - Why Accountability Matters in Staying Consistent
07:45 - How My Business Coach and Community Helped
09:30 - Why 6% of Podcasters Make It to 100 Episodes
11:15 - The Mindset Shift: From Consumer to Creator
13:00 - Understanding the Long Game: Realistic Success Timelines
14:45 - The Power of Community: Why You Can’t Do It Alone
16:30 - My Call to Action: Join The Podcaster’s Journey Facebook Group
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/iQS2aVsOTHo
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
In this episode of The Podcaster’s Journey, Kaleb dives into an enlightening conversation with Carl Pullein, a celebrated time management guru and author of Your Time, Your Way. Carl shares his journey, from humble beginnings organizing revision timetables to becoming a leader in productivity strategies.
Together, Kaleb and Carl explore the power of systems like Collect, Organize, and Do (COD), the Time Sector System, and practical steps for creative entrepreneurs to move from chaos to control. Learn how to master your time, balance priorities, and create consistent, meaningful progress in your work and life as a creative entrepreneur.
Key Points & Highlights:
• Carl’s productivity journey and how early habits shaped his systems.
• The benefits of analog vs. digital tools for managing time.
• Why consistency and simplicity are crucial for long-term success.
• Practical advice for balancing work, family, and personal goals.
• The importance of defining and protecting your core work.
Episode Timestamps:
00:00:00 Introduction and overview of today’s episode
00:01:00 Kaleb reflects on Carl’s COD system and his personal productivity struggles
00:02:30 Carl shares his early experiences with time management
00:06:30 The impact of analog tools and pen-and-paper planning
00:09:00 Challenges with AI and productivity tools
00:13:30 How cultural differences in Korea shaped Carl’s perspective on productivity
00:24:55 Understanding the Time Sector System and its advantages
00:39:00 How creative entrepreneurs can define and focus on their core work
00:57:00 Carl discusses his book Your Time, Your Way and how it helps readers
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
- Check Out Carl's Book (Your Time Your Way) here: https://amzn.to/3CoRfMi
- Email Carl here: [email protected]
- Sign Up for the Transformative and Free COD course here:
https://carl-pullein.thinkific.com/courses/beginners-guide-to-building-your-own-productivity-system
Call to Action:
If this episode resonated with you, please like, comment, and subscribe.
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/9_DEBoZpdcw
Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey
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Episode Summary:
Welcome to Episode 20 of The Podcaster’s Journey! Every 10 episodes, I sit down for an open and honest journal entry to reflect on the highs, lows, and lessons learned. In this milestone episode, I share my experiences from the past 10 episodes, focusing on challenges, workflow improvements, and personal growth as a podcaster.
From navigating consistency to adopting new tools like Squadcast and Descript, I talk about what’s working, what’s not, and how storytelling has shaped my content. I also discuss the inspiration I’ve gained from interviews and the goals I’m setting for the next 10 episodes.
If you’re a podcaster—or aspiring to be one—this episode offers a behind-the-scenes look at the struggles and victories of building a sustainable podcasting journey.
Join the conversation in our Podcaster’s Journey Facebook group to share your thoughts, workflows, or tips for making podcasting more manageable and enjoyable!
Key Points & Highlights:
• The challenges of staying consistent and keeping up with workflows
• New tools adopted and their impact on my podcasting process
• How storytelling has transformed my podcasting approach
• Personal and professional growth from hosting a six-week cohort
• Setting goals for the next 10 episodes, including inviting more guests
Episode Timestamps:
00:00 - Welcome to Episode 20
00:29 - Overview of journal entry questions
00:59 - Challenges from episodes 11-20
03:05 - Reflecting on sustainable workflows
04:04 - Tools and processes: Squadcast and Descript
05:26 - Focusing on storytelling and inspiration from Episode 8
07:45 - Learning from a podcast coach’s storytelling framework
08:41 - Practicing storytelling through social media clips
09:11 - Personal and professional growth: Six-week cohort insights
10:22 - The mindset shift: Asking for opportunities
12:05 - Managing a “six-month slump” and personal patterns
14:04 - Refining workflows and tackling the weakest links
15:42 - Inspirational moments and lessons from Carl’s interview
17:19 - Goals for the next 10 episodes
18:46 - Inviting listeners to join the Facebook group
19:45 - Closing thoughts and next steps
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Call to Action:
If this episode resonated with you, please like, comment, and subscribe to support the channel.
Let us know in the comments: What’s one system or workflow that has made your podcasting journey easier?
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Audio Version: https://bit.ly/3XGRmte
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Episode Summary:
Welcome to The Podcaster’s Journey! In this episode, Kaleb is joined by podcasting educator and content creator Moses Kabandana to explore how podcasters can build sustainable workflows and avoid burnout. Moses shares his journey from content creation to podcasting and reveals the systems and strategies that have helped him maintain consistency over time. This episode is packed with actionable tips for reducing friction, balancing creativity with practicality, and focusing on long-term success.
Key Points & Highlights:
• The role of planning in podcasting longevity
• Reducing friction in podcast production to make the process easier
• Tips for taking intentional breaks to avoid burnout
• Moses’s inspiring journey from content creator to podcasting educator
• How to build sustainable workflows that keep you consistent
Episode Timestamps:
0:03 - Relating to the Challenge of Podcast Consistency
0:32 - Episode Introduction and Focus on Sustainability
1:02 - Guest Introduction: Moses Cabandana and His Journey
2:37 - Beginning the Interview with Moses
3:06 - Moses on Traveling in Rishikesh, India
3:31 - Discussing Travel and Cultural Exploration
5:01 - Moses’s Shift to Remote Work and Full-Time Traveling
5:57 - Highlights of 2024 Travels Across Continents
7:25 - Kaleb Reflects on His Limited Travel Experiences
9:31 - Transition to Podcast Sustainability Conversation
10:01 - Moses’s Early Beginnings and Introduction to Technology
10:59 - Moses’s Journey into Podcasting
12:27 - Evolving Focus of Moses’s Podcast Content
13:25 - The Importance of Stories in Podcasting
14:48 - Key Moments Leading to Moses’s Podcast Journey
15:39 - Moses’s Early Content Creation on YouTube and Vine
17:34 - The Evolution of Podcasting and Video Content
18:39 - Creative Challenges with Vine’s Short Format
21:21 - Balancing Creativity and Sustainability in Podcasting
21:50 - Finding a Unique Podcast Perspective and Focus
23:15 - Exploring Refugee Stories as a Podcast Niche
24:39 - Kaleb Reflects on the Power of Storytelling
26:33 - Moses on Learning to Listen as a Podcaster
28:26 - The Journey of Becoming a Better Listener
30:23 - Memorable Podcast Episodes and Conversations
32:45 - Kaleb’s Most Impactful Podcast Conversation So Far
34:37 - Introducing Cabandana Academy and Its Origins
36:02 - Empowering Podcasters Through Education
37:59 - Moses’s Vision for Sustainable Podcasting
39:21 - The Core Mission of Cabandana Academy
42:11 - Reducing Friction in Podcasting for Longevity
46:05 - Planning: A Key to Avoiding Podfade
49:28 - Personal Lessons from Burnout in Podcasting
51:50 - Creating Systems for Podcast Sustainability
55:17 - The Importance of Taking Breaks in Podcasting
57:38 - Overcoming the Fear of Taking Breaks
58:36 - Moses’s Struggles with Editing Burnout
1:00:29 - Case Study on Benefits of Taking a Podcast Break
1:03:53 - Communicating Breaks with Your Audience
1:06:12 - Prioritizing Long-Term Goals Over Short-Term Consistency
1:09:27 - The Podcaster’s Journey: Learning from Burnout
1:13:32 - Balancing Creativity and Systems for Sustainability
1:17:24 - What’s Next for Cabandana Academy
1:20:50 - The Value of Slowing Down During Growth
1:23:13 - Call to Action: Just Start Recording Your Podcast
1:24:33 - Where to Find Moses’s Podcast and Resources
1:26:37 - Closing Thoughts on Sustainability in Podcasting
Join Our Newsletter:
https://bit.ly/tpjnewslettersignup
Resources Mentioned:
• The Moses Kandaba Podcast: https://www.youtube.com/@TheMosesKabandanaPodcast/videos
• Moses's IG: https://www.instagram.com/kabandanamoses/
• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Call to Action:
If this episode resonated with you, please like, comment, and subscribe to support the channel.
Let us know in the comments: What’s one system or workflow that has made your podcasting journey easier?
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/RvROlqtFNM4
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Episode Summary:
Welcome to The Podcaster’s Journey! In this milestone episode, Kaleb reflects on the first 90 days of his podcasting journey and the lessons learned from missing his goal of reaching the top 25% of podcasts. He candidly shares insights into his social media strategies, what went wrong, and how he’s adapting for the next quarter. This episode is packed with actionable tips on refining your podcast’s social media game and why sustainable growth matters more than vanity metrics.
Key Points & Highlights:
• The goal to break into the top 25% of podcasts—and why it wasn’t achieved.
• Lessons learned from ineffective social media strategies.
• The difference between adding noise vs. creating value in the marketplace.
• Why the quality of the audience matters more than quantity.
• A new 90-day plan to refine strategies, connect authentically, and grow sustainably.
Episode Timestamps:
0:00 - Welcome and Reflecting on the First 90 Days
1:27 - Reviewing the First Quarter Social Media Strategy
4:21 - Lessons from Daniel Priestley’s Oversubscribed
6:11 - A Humbling Look at Social Media Metrics
10:33 - What Went Wrong and Why it Matters
12:29 - The Plan for the Next 90 Days
15:41 - Building Meaningful Connections with Your Audience
17:59 - Emphasizing Quality Over Quantity in Podcasting
21:52 - Wrapping Up with Key Takeaways
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Resources Mentioned:
• Oversubscribed by Daniel Priestley
• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Call to Action:
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Let us know in the comments: What’s one lesson you’ve learned from your own social media strategies?
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Website: https://www.podcastbuilders.co/
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Podcast Video Version: https://youtu.be/d_8N9fzb-zs
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