Avsnitt
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Join us on the Places We'll Go Show as we welcome Richard Shotton, a renowned behavioral scientist and author. Richard shares insights from his bestselling books, "The Choice Factory" and "The Illusion of Choice," exploring consumer behavior and effective marketing strategies. Learn about biases like the sunk cost fallacy, social proof, the pratfall effect, and the Ikea effect, with real-world applications for marketers. Don’t miss this masterclass in behavioral science!
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In this episode, we sit down with Dhiraj Mukherjee, the brilliant mind behind Shazam. Dhiraj takes us through his colourful childhood, hopping from Delhi to Athens and beyond, before landing at Dartmouth. He shares the rollercoaster ride of creating Shazam, from late-night brainstorms to the game-changing iPhone App Store launch, and finally, the dream-come-true acquisition by Apple. Dhiraj also chats about his passion for climate action and supporting new entrepreneurs. Tune in for a lively conversation packed with insights on tech, tenacity, and making a difference.
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Join us for an insightful chat with the legendary Guy Kawasaki! From his time with Steve Jobs at Apple to driving Canva’s massive success, Guy shares behind-the-scenes stories and wisdom from his book "Think Remarkable." Learn how grit, growth, and great leadership can transform your life. This episode is packed with practical tips and unforgettable anecdotes. Tune in and get inspired!
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Join our marketing podcast as we explore Heather's remarkable transition from marketing to CEO of AXA Health. Discover her customer-centric strategies, leadership insights, and how she navigates the complexities of the health industry. Heather shares her journey, the importance of a strong brand, and her approach to innovation and customer service. Tune in for an inspiring discussion packed with valuable business strategies and lessons from her extensive career. Don't miss out on this expert advice!
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Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to create lasting influence. Whether you’re in marketing, leadership, or just curious about persuasion, this episode is packed with valuable takeaways. Tune in! 📚✨
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Join us as we welcome Alessandra Bellini, former Chief Customer Officer at Tesco, who shares her journey of grit and ambition. Alessandra discusses championing customers, disruption through rigor, and the importance of other marketing levers beyond advertising. She also shares personal stories, including her unconventional entry into the industry, and offers advice on blending instinct, science, and art in marketing. Tune in for invaluable insights from a top industry leader.
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In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills. Dominic discusses the critical role of data in the gaming industry for both commercial decisions and responsible gambling. He highlights the importance of bravery in marketing through informed, bold moves, exemplified by Ladbrokes' shift to high-production lifestyle ads. Reflecting on his personal values and upbringing, he advocates for social mobility and providing opportunities to diverse talent. Ultimately, Dominic focuses on making incremental improvements in business practices and contributing to the development of colleagues.
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Step into the boardroom with Mike Soutar, renowned for his role on The Apprentice, as we explore his dynamic journey through technology, media, the arts, and sport. From his pivotal move to London at 19 to navigating the high-stakes world of The Apprentice, Mike shares insights on resilience, innovation, and strategic decision-making. Delve into his experiences on the show, his approach to challenges, and how they shaped his entrepreneurial path. Join us for a captivating conversation on seizing opportunities, embracing change, and crafting success beyond the boardroom.
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Join us as we chat with Nikki, Co-Founder and Chief Growth Officer at Genie. Discover how Genie uses AI to revolutionize organizational growth by finding the right talent for the right roles at the right time. Nikki shares insights on overcoming challenges, the evolution from "Friday night problems" to "Monday morning problems," and empowering leadership to avoid becoming "wizards without wands." This episode is a must-listen for those interested in the future of work and AI-driven transformation.
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In this episode, we chat with Jon Marchant, Marketing Director at MOJU. Jon shares insights on finding your tribe, fitting into the right culture, and aligning with a meaningful mission. He discusses MOJU’s innovative approach to revolutionizing morning routines with health-boosting products. Learn how MOJU is challenging norms, building market presence, and educating consumers on healthier alternatives. Jon’s expertise offers valuable takeaways for marketers at any stage of their career.
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In this episode, Karen Wilkinson, Marketing Director for UK & Ireland at Evergreen Garden Care, shares her inspiring career journey and insights into the evolving marketing landscape. Discover how embracing change and lifelong learning drive personal and organizational growth. From navigating emerging trends like Gen .ai to unlocking the power of passion in marketing, Karen offers valuable lessons for marketers at all levels. Tune in to explore Karen's colorful career path, her tips for overcoming fear, and the importance of building meaningful connections in marketing. Join us as we uncover the transformative potential of embracing change and seizing opportunities in the world of marketing.
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Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.
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In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe's passion and joy shine through as she delves into the intricacies of marketing strategy and leadership. Throughout the discussion, key themes emerge, painting a picture of bravery, clarity, and impactful decision-making. From the notion of always being in peak performance to the importance of reframing and thinking counterintuitively, Zoe's approach challenges norms and embraces innovation. The conversation highlights the significance of holding firm to principles while remaining open to doing things differently. Zoe's anecdotes about "fuck it" moments and backing oneself underscore the essence of bold leadership and self-belief. Furthermore, her insights on leadership, confidence, and the power of small gestures leave a lasting impression. This episode is a testament to Zoe's remarkable journey and serves as a beacon of inspiration for marketers seeking to make waves in their respective industries.
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In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success.
We discuss the changing landscape of travel and its impact on people's happiness, along with Toby's personal purpose in spreading joy through his work. Discover how Toby finds balance between work and personal life, and gain insights into the big questions driving his career forward.
Join us for an inspiring conversation with Toby Horry, where we uncover the essence of creating happiness in both marketing and life.
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Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't miss this engaging episode filled with practical advice and memorable stories.
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Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to thrive amidst challenges. Tune in as we explore strategies for success and the power of optimism in shaping the future of marketing.
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Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode offers invaluable insights for marketers seeking to make a lasting impact. Tune in to elevate your marketing know-how with Catherine Newman's wealth of experience and expertise.
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Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.
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Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen, promising an enthralling mix of insights, inspiration, and a touch of marketing magic.
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Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo leads in sustainability, from circular packaging to paper bottles. Join us for a journey through the strategic and innovative landscape of Diageo's marketing under Cristina's visionary leadership.
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