Avsnitt
-
The cool thing about Piper Creative is that it’s made up of people. Each of us on the team bring perspectives and ideas to projects that the other wouldn’t have thought of and we can all learn from.
Dan Lampmann has been a part of the Piper Team since August 2019. He spent 6 months as a Creative Apprentice and 6 months on the Piper Video Team. He has been the producer and video editor behind this podcast and Going Deep with Aaron Watson. He’s also worked on other pieces of client and in-house content.
In this episode, Dan discusses his year at Piper and reflects on what he has learned.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Talent Stacking. It’s when you combine normal skills and become extraordinary.
The Piper Video Team is a perfect example of this ideology. Each of us, HP, AT, and Dan, bring an edge to our videos. It's when we combine our talents that magic sparks and over the last few months we have been experimenting with animation.
In this episode, HP discusses how we went about developing animation as a skill set, how we are applying it to client work, and how we think about the concept of Talent Stacking.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Saknas det avsnitt?
-
At Piper, we've conducted more than 400 interviews with CEOs, founders, and executive leaders around the country.
In reflecting on these conversations, we're especially excited to continue following the work of a few local CEOs that are making waves. All five CEOs share these qualities: distinct vision, innovative product or service, and inspiring work ethic.
In this episode, Aaron describes what makes each CEO special and what to expect from them in the future.
Full Interviews:
Rachel Reid: Going Deep with Aaron Watson Episode 363
Bill Sarris: Going Deep with Aaron Watson Episode 415
Jake Loosararian: Going Deep with Aaron Watson Episode 412
Kristy Knichel: Going Deep with Aaron Watson Episode 396
Ryan Green: Going Deep with Aaron Watson Episode 291
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Did you know that Youtube is the 2nd most used search engine in the world? Certainly since the pandemic started, more and more folks are flocking to Youtube for content. We’re all looking to be entertained, informed, and, sometimes, enthralled by the dynamic videos content creators are putting out. Luckily, the Piper Team has been publishing quality content for years and it all culminated in Piper’s best month on Youtube this June.
In this episode, Aaron discusses how the Piper Rundown formula is leading to new subscribers and viewers, how iterating quickly and learning fast led to SEO dominance, and how developing this with a team of talented, focused creatives is only going to lead to more success.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Piper Creative is proud to bleed black and gold. But what are the benefits and challenges of starting a company in Pittsburgh?
In this episode, Aaron and Hannah discuss why they started the company in Pittsburgh. Aaron outlines the implications of operating a business in a small city, and Hannah envisions the future of Piper.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Piper has several exercises that allow the team to relax, be creative, and get to know each other.
In this podcast, Aaron talks about these exercises and explains how two distinct factors grant him and Hannah the insight necessary to assign meaningful tasks that reflect the interests and passions of their creators.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Four weeks ago, while many around the country were being laid off due to COVID-19, Piper onboarded its four Summer 2020 Creative Apprentices.
In this episode, Aaron discusses how Piper began hiring Creative Apprentices, how it has changed over the years, and how they have adapted to COVID-19. He also discusses the benefits and challenges of having interns, and things to consider when hiring interns.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
The Piper Creative TikTok account has 12.2K+ followers and 128.1K+ likes and continues to grow every day.
In this episode, Aaron and Hannah discuss Piper’s TikTok presence (00:10), the future of businesses creating TikToks (01:33), and their strategies on producing content for this app compared to other social media outlets (02:39).
FOLLOW US ON TIKTOK @pipercreative
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Earlier this month, Aaron sat down with the guys over at Movetic for episode 6 of their podcast, Stay Moving Series. Movetic is a San Diego-based branding agency and their podcast is focused on how to think differently in a landscape of constant uncertainty in the markets, aka right now.
In this episode, Aaron discusses the lessons Piper has learned from Barstool Sports. He covers how they have impacted Piper from our content strategy, to how to turn in-house content into sales, and how equity can be a gamechanger for growth.
This is a small part of a much larger conversation. You can listen to the full episode on Youtube and Apple Podcasts.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
It’s been almost 2 years since we started Piper Creative.
We’re convinced that 1 year and 11 months of that was actually just from March to now. However time works, we can report that the State of our Union is Strong.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Check how many brands you are wearing right now. Check how many brands are around your desk, in your office, in your home, or creators that occupy your screen time. Our bet is that there are a few you constantly check up on. What do you receive from those brands? Is it comfort, energy, laughter, or do they give you inspiration to create?
In this episode, we catch up with HP to learn about the three creators and brands she consistently returns to when looking for inspiration and/or advice.
Check out Hannah’s three below. Tell us who your three sources of inspiration are and why.
Art Assignment - PBS Mango Street Lab John Singer SargentText 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
This is without a doubt the strangest time to welcome in a new cohort of Creative Apprentices. Before COVID19 shook things up, we hosted three amazing groups and developed the program to be impactful for both Piper Creative and each individual Creative Apprentice that joined us for 10 weeks. Today, we are excited to welcome in a new group and look forward to making some cool stuff this summer.
In this episode, Aaron discusses his focus during this fourth iteration of the program, the reading all apprentices are asked to complete while onboarding, and why he is trusting the rest of the Piper Team to play a role in the development of the Creative Apprentices.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Facebook, Shopify, Square, Twitter. Almost every massive technology company in the US over the last few weeks has unveiled a plan to maximize their work-from-home strategy and minimize the use of office space. During this period of high volatility and uncertainty to when we might all be able to return to our offices, these plans are huge signals to entrepreneurs and businesses that how we work is changing. We all have to adapt.
In this episode, Aaron discusses how he is wrestling with this question and how the Piper Team is responding. He discusses how he sees his role as the Piper Creative visionary during difficult days, the unique position Piper is in to be dynamic and agile right now, and why it is important that we find some way to interact face-to-face to brainstorm and create our personality-centered content.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Ideation, feedback, ship. This three-step process for creating client content seems simple, but it’s not easy. Every question, consideration, and step of the process is deliberate and serves a specific purpose.
In this episode, AT discusses that process and the mindset he has to create incredible pieces of client content. He takes us through each step from the first meeting with a client, to the questions he always asks, to the feedback process, and finally to the end product and a happy client.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Ramin Djawadi, John Williams, Alan Silvestri, and DUCKmaw. What do these four have in common? They all know the power music has to enhance a scene, add emotion to a moment, build drama. All four are musicians who score digital content.
Music is an important attribute of making a compelling video and it should be chosen for a specific purpose. Whether it be in a summer blockbuster or our content, we know the importance of selecting music and have developed a process to do so.
In this episode, HP discusses how important it is to choose music that enhances a video, but never overshadows the message. She goes into the way to use music in a vlog vs. client work vs. video essay, and why the Piper Team goes to one place for all our music needs.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Clarity. It is one of the toughest things to come by during this time of economic uncertainty and global public health insecurity. Here at Piper, we believe that clarity can come from the diligent practice of our craft and, when it comes to macroeconomics, study of the best possible resources at our disposal.
In this episode, Aaron discusses the resources he frequents the most to find clarity in the macroeconomics of the day and why he feels it is his responsibility to do so for the overall growth of Piper Creative.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
We are entering a recession. Right now is a time to reevaluate our goals, our expenses, and what is truly critical to the success of Piper Creative now and down the line. Aaron and HP have started that difficult process and at the top of the list of crucial pieces: our people.
In this episode, Aaron discusses Piper Creative’s strategy moving forward and why it's our people that will position us to accelerate out of this recession and continue to achieve our personal and professional goals.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
Document Everything. That is what we do here at Piper. We try to vlog everything and share with you our thoughts, our lessons, and our growth. Social distancing has made our traditional structure difficult, but it also let us pour into an idea we’ve been sitting on for over a year.
In this episode, HP discusses Piper’s recent video essays. HP focuses on what inspired Piper to start creating this content, how we structure it, and why she is especially excited about this new artform.
Text 412-278-7680 to join the Piper Text Community.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
We like to experiment. We like to try things, fail fast, and make waves. While we may be inside, that doesn’t mean we are taking our foot off the gas pedal. This week we unveiled our new endeavor: Piper Text Messaging.
In this episode, Aaron discusses why we think text messaging is in its 2nd inning as a marketing tool for businesses, the platform we are using, and what you can expect from this service moving forward.
Join the platform by texting 412-278-7680.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
-
When Piper was just starting out, we offered curated Instagram content and podcast support. Then we moved to vlogging and LinkedIn content. Each time we grew, we did so by first trying out new strategies and ideas in our own content. Now, with nothing but time on our hands, the creative team has been hard at work expanding our skill sets by learning Adobe After Effects.
In this episode, HP discusses how the team is expanding our skill sets to include After Effects and Animation.
Stay Safe
Wash Your Hands
Support Your Community & Those in Need
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
- Visa fler
