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Ed Moed is helping redefine how sports brands grow—with clarity, creativity, and cultural relevance. As CEO of Hot Paper Lantern and its sports-focused division, Digital Sport, he’s leading a new wave of brand strategy that goes beyond hype to deliver trust, meaning, and results.Ed shares what today’s most successful sports organizations and startups get right about storytelling, how to avoid “shiny object syndrome,” and why internal culture is just as important as external messaging. From athlete-led brands to venture-backed sports tech, this conversation dives into how brand clarity can accelerate growth in one of the fastest-evolving industries on the planet.Chapters02:39 – The Evolution of HPL in Sports05:37 – Market Research and Identifying Opportunities07:59 – The Importance of Storytelling in Business10:54 – Navigating Challenges as a Startup13:30 – Internal vs External Storytelling16:04 – Building Trust and Culture in Organizations18:54 – Avoiding Shiny Object Syndrome21:38 – Advice for Young Founders24:07 – Future Trends in Sports and Technology27:50 – Closing Thoughts on Communication & Legacy
Ed Moed:🏠 Website: https://www.hotpaperlantern.com/
💼 LinkedIn: https://www.linkedin.com/in/ed-moed-31369a6
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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Sam Porter is building one of the most uniquely diversified sports ownership portfolios in the world. As co-owner of Club Necaxa (Liga MX), Club Equidad (Colombian First Division), and the Brooklyn Aces (Major League Pickleball), he’s betting on the global and generational growth of sport as both a cultural force and financial asset.
With previous leadership roles at DC United and Swansea City AFC, and now as a Senior Advisor to Apollo Global Management, Sam brings an unmatched operator’s lens to sports investment strategy. In this episode, he breaks down the real opportunities in emerging leagues, why Liga MX remains an overlooked powerhouse, and how storytelling will shape the next decade of fan engagement. From pickleball to fútbol, it’s a wide-ranging conversation on where the future of ownership is headed.
Chapters:
02:42 – Investment Strategies in Professional Sports
05:31 – Exploring Liga MX: A Hidden Gem
10:30 – The Colombian Soccer Landscape
16:14 – The Role of Storytelling in Sports
21:51 – Emerging Sports: The Rise of Pickleball
27:02 – Trends in Women’s Sports Investment
32:15 – International Growth and Fan Behavior
36:48 – Final Reflections on Ownership and Impact
Sam Porter: https://www.clubnecaxa.mx/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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For more than three decades, Andres has been at the center of soccer’s rise in the United States. As the founder and daily host of Fútbol de Primera—the country’s longest-running syndicated soccer radio network—he’s helped shape how millions of fans experience the game. With exclusive U.S. radio rights to all FIFA tournaments, his network will broadcast this summer’s Concacaf Gold Cup, adding another milestone to its historic run.Beyond the mic, Andres is stepping into a new era: in 2025, he’ll serve as an English-language broadcaster for Turner Sports at the FIFA Club World Cup—marking a high-profile shift from decades of iconic Spanish-language calls on Telemundo and Univision. From the evolution of fútbol’s U.S. footprint to what’s next as the country prepares to host the 2026 Men’s World Cup and the expected 2031 Women’s World Cup, Andres offers an unmatched perspective on the game’s past, present, and future.Chapters01:00 – Countdown to the 2026 World Cup02:53 – The Business of Soccer Media06:02 – Navigating Dual Careers in Sports Media12:01 – Trends in Global Soccer23:55 – The Future of Soccer Formats
Andres Cantor: 🏠 Website: https://fdpradio.com/
💼 LinkedIn: https://www.linkedin.com/in/andr%C3%A9s-cantor-82a492111/
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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Will Ventures is an early-stage venture capital firm built on the belief that sports are more than entertainment—they’re a launchpad for transformative consumer brands, emerging technologies, and cultural movements. With a hands-on approach and a powerful network of athletes, operators, and technologists, Will Ventures invests where passion meets performance.
Aaron Miller is an Investor at Will Ventures, focused on sourcing deals, evaluating opportunities, and supporting portfolio growth at the intersection of sports, media, health, and consumer. Before joining the team, Aaron held roles across some of the most influential organizations shaping global entertainment—from strategy at Netflix to business development at Manticore Games, and LATAM partnerships at the NBA. He also advised global brands during his time at Endeavor and earned his MBA from Stanford GSB after graduating from Harvard.
Chapters:
02:44 – Aaron’s Journey into Sports and Venture Capital
05:26 – Overview of Will Ventures and Investment Focus
08:18 – Emerging Leagues and Investment Strategies
10:50 – Evaluating Founders and Opportunities
12:37 – The Rise of Creator-Led Brands in Sports
15:17 – Youth Sports: Trends and Investment Opportunities 18:04 – International Expansion and Future Outlook
20:50 – Closing Thoughts and Resources
Aaron Miller:
🏠 Website: https://willventures.com/
💼 LinkedIn: https://www.linkedin.com/in/aaron-miller-0ba47a78
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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PressBox is redefining how sports organizations connect with fans—automating the creation of highly-personalized, sponsorable content across platforms. Born from the minds of former Bleacher Report engineers, the platform enables leagues to engage the Gen-Z audience by leaning into the athletes, creators, and cultural moments they care about most.
Brian Hough, Co-Founder & CEO, is a seasoned tech executive with roots at Bleacher Report and Turner Sports. With a proven track record in scaling high-growth teams and revenue-driving media platforms, Brian shares how PressBox is transforming content workflows, fueling personalization at scale, and creating new value for leagues and sponsors alike.
Chapters
01:02 – The Evolution of Media Technology in Sports
05:09 – Shifts in Media Business Models
07:48 – Expanding Beyond Sports: Future Aspirations
10:44 – Real-Time Content Creation and Broadcasting
15:44 – The Value Proposition of PressBox
Brian Hough:🏠 Website: https://pressbox.studio/💼 LinkedIn: https://www.linkedin.com/in/brhough/Andrew Petcash🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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ShotTracker is redefining how basketball is measured, experienced, and understood. Through a powerful combination of sensors and software, the platform delivers real-time stats on every shot, pass, and possession—helping coaches, players, scouts, and broadcasters make smarter decisions, faster. From youth gyms to elite programs, ShotTracker is building the future of in-game analytics and competitive intelligence.At the helm is Davyeon Ross, a seasoned tech entrepreneur who’s raised over $40M and led innovations across sports and enterprise software. With a deep understanding of product development, go-to-market execution, and strategic partnerships, Davyeon’s leadership has brought ShotTracker to the global stage—including deals with Spalding, Nike, and a legendary alliance with Magic Johnson. In this conversation, he shares what it takes to build lasting sports tech, the role of AI in player development, and how he’s thinking about the next frontier beyond basketball.Chapters: 03:00 – The Evolution of ShotTracker: From Concept to Product Suite06:05 – Navigating Challenges During the Pandemic08:52 – The Role of AI in Sports Technology12:01 – Future Aspirations: Expanding Beyond Basketball19:14 – Navigating Market Turbulence in Sports22:31 – Rebranding and Educating the Market27:49 – Leveraging AI for Player Development32:57 – The Magic Johnson Connection and Strategic Partnerships
Davyeon Ross🏠 Website: https://shottracker.com/🔗 LinkedIn: https://www.linkedin.com/in/davyeonrossScott Garber: 🏠 Website: https://profluence.com🔗 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Tyton Partners is the leading advisory firm focused exclusively on the rapidly evolving Global Knowledge Sector. With a unique blend of investment bankers, strategy consultants, and sector operators, Tyton delivers actionable insights and strategic guidance to companies and investors shaping the future of education, human capital, and talent development—including the growing convergence with sports.Brian Feeney, Director at Tyton, brings deep expertise from previous roles at ESPN and Macquarie Capital, along with firsthand experience as an All-American lacrosse player at the University of Pennsylvania. His background bridges media, finance, and athletics—making him uniquely equipped to advise founders and operators at the intersection of sports, education, and innovation.
Chapters
01:33 – Brian Feeney's Background and Tyton Partners
07:51 – Tyton's Focus on Education and Sports
08:40 – The Intersection of Sports and Education
13:44 – Building Relationships with Founders
18:00 – Emerging Trends in Sports Academies
21:30 – The Role of Parents in Youth Sports
24:22 – Emerging Leagues and Educational Opportunities
25:52 – Common Oversights of Founders
29:27 – Transformations in College Sports
33:00 – Balancing Responsibility and Innovation
35:21 – The Future of Sports, Technology, and Education
39:29 – Navigating the School System for Sports Tech
44:47 – Closing Thoughts and Community Engagement
Brian Feeney:
🏠 Website: https://tytonpartners.com/
🔗 LinkedIn: https://www.linkedin.com/in/brian-feeney/
Scott Garber:
🏠 Website: https://profluence.com
🔗 LinkedIn: https://www.linkedin.com/in/sgarber40/
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FanStake is reshaping the future of college sports by empowering fans and supporting athletes through a transparent, risk-free NIL model. Led by Greg Glass—whose background spans startup leadership, SaaS innovation, and community-building—FanStake offers a platform that allows fans to fund athletes directly, without compromising education or compliance.Born from a passion for fairness in sports, FanStake is tackling systemic issues like inequity in athlete compensation and instability in college careers. With a mission to make college sports more engaging for fans and more sustainable for programs of all sizes, FanStake is a new-age NIL solution driven by values: protect the athlete, protect the team, empower the fan.Backed by Greg’s experience scaling ventures like Homebound, LinkedIn, and Qwill, FanStake is helping redefine what the future of athlete empowerment and fan influence can look like.
Chapters:
01:04 – Building the founding team and early vision
03:50 – How FanStake works: transparency meets NIL
07:18 – Fundraising in a shifting market
11:26 – Fan-first business model explained
15:04 – Building stronger fan-athlete connections
18:02 – Navigating NCAA uncertainty
21:58 – What’s next for NIL and college sports
25:39 – Why financial literacy matters more than ever
27:57 – Greg’s predictions for the future of NIL
Greg Glass:
🏠 Website: https://fanstake.com/welcome
🔗 LinkedIn: https://www.linkedin.com/in/gregoryglass/
Andrew Petcash
🏠 Website: https://profluence.com
🐦 Twitter: https://twitter.com/andrewpetcash
🔗 LinkedIn: https://www.linkedin.com/in/andrewpetcash
📺 Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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TheLinkU emerged in 2022 to guide colleges and athletes through the fast‑moving Name, Image & Likeness era. Built by Austin Elrod—whose background spans sports administration, operations, and sales—and co‑founder Troy Kyle, the SaaS platform handles compliance, marketing, and delayed‑payment services that help more than 1,100 athletes manage earnings responsibly. Partnerships with programs from Houston to UCLA highlight rapid traction, and the recent disbursement of $400 k in safeguarded NIL funds underscores a mission to “Champion Integrity in Every Play.”Core values drive every product decision: protect the athlete, protect the university, protect the sponsor. TheLinkU delivers turnkey financial‑literacy tools, NCAA‑compliant workflows, and real‑time reporting so athletic departments stay ahead of regulation while athletes build lasting legacies.Chapters: 02:41 – Navigating the Sports Industry: Insights and Challenges05:29 – The Evolution of LinkU: Services and Offerings08:10 – Preparing for Revenue Sharing: Insights and Strategies10:44 – Morgan Stanley Partnership: Financial Literacy for Athletes13:26 – The Impact of Revenue Sharing on College Athletics16:14 – Future of College Sports: Trends and Predictions18:49 – Focus on Female and Olympic Sports21:34 – Conclusion and Future Outlook
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Phoenix Capital Ventures (PCV) is an early-stage venture capital firm investing in the future of sports, gaming, human performance, and immersive media. The firm partners with bold founders at the earliest stages, backing those obsessed with solving real problems in and around the sports ecosystem.Adam Lewites is Managing Director at PCV. He began his career as a college basketball coach before entering the startup world as a founding team member at Insightpool. Adam later helped scale several Atlanta-based startups and played a key role in launching Endeavor Atlanta, a global network supporting high-impact entrepreneurs. Today, he combines his deep operational experience with a passion for sports innovation to help founders build category-defining companies.
Chapters:
(02:17) The Journey from Founder to Investor
(04:39) Understanding the Founder-Investor Dynamic
(07:13) The Importance of Founder Obsession
(09:55) Optimism in Sports Investment
(12:31) Phoenix Capital Ventures: Investment Strategy
(14:49) Navigating Dilution and Pro Rata Rights
(17:01) Current Trends in Sports and Entertainment
(19:18) The Future of Sports and Technology
(21:41) Prosumer Trends in Sports
(24:12) Conclusion and Future Outlook
Adam Lewites:
🏠 Website: https://pcv.fund/
💼 LinkedIn: https://www.linkedin.com/in/adam-lewites-70482253/
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
Thanks for listening! Hit the “follow” button to stay updated on new podcasts. -
Angella Goran is a lifelong athlete, former professional cyclist, and visionary behind The Power Hour — a global movement to get millions of people moving at the exact same time in a unified, measurable act of wellness. What started as a personal legacy project in honor of her father has grown into an international initiative backed by Strava, Snap Fitness, and Allegiant Stadium, aiming to break a Guinness World Record while promoting physical, mental, and financial wellbeing across the globe.With a deep background in sport, entrepreneurship, and social impact, Angella is setting a new standard for how we activate communities through movement. The Power Hour is about more than just fitness — it’s about collective energy, equitable access, and creating a ripple effect of health that touches every corner of society.
Chapters:
00:00 Introduction to Angella Goran and Power Hour
02:47 The Genesis of Power Hour
05:37 Participation and Global Impact
08:41 Goals and Vision for Power Hour
11:26 Final Thoughts and Call to Action
Angella Goran:
🏠Website: https://www.tapango.com/
💼LinkedIn: https://www.linkedin.com/in/angella-g-b382369/
Scott Garber:
🏠 Website: https://profluence.com
💼 LinkedIn: https://www.linkedin.com/in/sgarber40/
Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Relay Ventures is an early-stage venture capital firm backing exceptional founders at the intersection of SportsTech, gaming, and media. With deep roots across North America, Relay brings a hands-on approach that goes beyond capital—supporting entrepreneurs with strategic networks, operational expertise, and industry insight.
As a co-founder of the firm, John Albright focuses exclusively on the evolution of sports and its adjacent markets, including athlete performance, fan engagement, and digital media. From emerging leagues to transformative technologies, he shares perspectives on what’s driving the next era of innovation and how Relay Ventures evaluates founders, markets, and long-term opportunities.
03:04 Investment Strategies in Early-Stage Sports Tech
06:02 Evaluating Founders and Market Potential
09:01 The Donut of Sports: Connecting Teams and Solutions
11:48 Emerging Sports and Revenue Generation
14:50 Concerns in the Sports Investment Landscape
20:00 The Future of Sports Investments and Player 12
26:45 Closing Thoughts and OpportunitiesJohn Albright🏠 Website: https://relay.vc/💼 LinkedIn: https://www.linkedin.com/in/johnlalbright/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Steve Delsohn is the founder of Delsohn Strategies, a boutique communications firm helping top executives and founders secure impactful national media exposure. With a background as a Peabody Award–winning investigative reporter at ESPN’s Outside the Lines, Delsohn brings decades of experience in journalism, authorship, and documentary storytelling to the world of strategic PR.
Having written 12 books and produced content for 30 for 30 and the History Channel, Delsohn now works behind the scenes to craft compelling narratives, elevate personal brands, and pitch stories that resonate. His firm specializes in positioning leaders at the intersection of sports, business, and media—helping them authentically connect with the audiences that matter most.
Chapter:
02:58 Transition from Journalism to PR
06:01 The Role of Media Coverage in PR
08:53 Building Personal Brands for Founders
12:06 The Importance of Authenticity in Interviews
15:09 Criteria for Successful PR Engagements
17:58 Crafting Effective Media Pitches
20:58 Current Trends in Sports and Sports Tech
24:01 Emerging Leagues and Youth Sports
26:58 Closing Thoughts and Contact Information -
The Cynosure | Checketts Sports Capital Fund is a newly launched $1.2B private equity fund focused on investing in sports franchises and related assets around the world. Led by longtime sports executive Dave Checketts and backed by the Eccles family of Utah, the fund aims to shape the next generation of global sports ownership, operations, and media engagement.
Dave Checketts has spent a lifetime in sports leadership—from serving as team president of the New York Knicks and Utah Jazz to founding the WNBA’s New York Liberty and MLS’ Real Salt Lake. He’s now a part-owner of multiple global franchises, including Burnley FC, and brings a strategic, long-term perspective to sports investing and private equity.
Chapters:
00:00 Introduction to Dave Checketts and His Journey in Sports03:25 Investments in Sports Teams and the Impact of Major Events08:32 The Future of Sports Leagues and Investment Strategies13:27 Valuations in Sports and the Role of Private Equity18:35 Challenges in College Sports and the Evolution of NIL21:44 The Disruption of Sports Television and Emerging Technologies
Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: / andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Eberg Capital is a venture capital firm focused on early-stage investments across the sports entertainment ecosystem, including sports franchises, betting, media, and technology-driven experiences. Roger Ehrenberg brings decades of expertise from the tech and venture worlds to the evolving sports landscape, backing founders building the next generation of transformative companies.
By investing early in high-potential businesses, Eberg Capital aims to drive innovation where sports, media, and technology intersect. With a focus on founder quality, market size, and long-term impact, they are shaping the way fans engage with sports, betting, and entertainment across the globe.
00:00 Introduction to Eberg Capital
02:36 Challenges in Sports Investment
04:54 The Appeal of Early Stage Investments
07:37 Transitioning from Tech to Sports Investment
10:16 Understanding the Market Size in Sports
12:41 Factors Igniting Sports Investment
15:05 Exploring Investment Categories
17:21 Future Directions and Exciting Opportunities
20:03 The Importance of Founders in Investment
22:18 Conclusion and How to Connect with Eberg CapitalRoger Ehrenberg:
🏠 Website: https://www.ebergcapital.com/
💼LinkedIn: https://www.linkedin.com/in/rehrenberg/
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Geetansh Sahni is a venture capitalist at Yashaa Global Capital, a firm focused on investing in the future of sports, gaming, and performance. With a presence across Asia and support from elite athletes and experienced investors, Yashaa backs early-stage companies that are redefining the sports and media landscape.This conversation explores Yashaa’s investment thesis, geographic focus, and approach to evaluating opportunities in emerging markets. Sahni outlines how the team identifies founders, the qualities they look for, and how broader macro trends like youth sports and digital media are shaping their strategy.He also shares perspectives on the evolving role of capital in scaling new ventures and building sustainable ecosystems. The discussion highlights how sports and technology are converging to unlock new models for engagement, monetization, and growth.
Chapters:
00:00 – Introduction to Yashaa Global Capital
02:44 – Investment Thesis and Fund Structure
05:04 – Deployment Strategy and Deal Evaluation
05:58 – Sports and Media Influence
07:09 – Team Dynamics and Founders' Qualities
10:07 – Macro Trends in Sports Investment
12:43 – Youth Sports and Market Opportunities
15:19 – Conclusion and Future Outlook
Geetansh Sahni:
🏠 Website: https://daoneglobal.vc/
💼LinkedIn: https://www.linkedin.com/in/geetanshsahni/
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Brooks Schaden is the co-CEO of Tom’s Watch Bar, the fast-growing sports bar concept redefining how fans experience live games. With 14 profitable venues across major sports cities and plans to expand by 50% this year, Tom’s is becoming the go-to destination for immersive sports viewing—with 360-degree screens, elevated stadium food, and all-sports-all-the-time programming.Brooks shares how Tom’s is tapping into evolving fan demographics, the rise of sports betting, and strategic partnerships to fuel growth. From hosting 600+ watch parties to pulling in $7M AUVs, this is a masterclass on turning sports passion into business performance.Chapters00:00 – Introduction to Tom's Watch Bar and Brooks' Journey02:37 – The Evolution of Sports Engagement05:35 – Navigating the COVID Challenge08:24 – Creating a Unique Sports Experience10:56 – Engaging Diverse Fan Bases13:51 – The Impact of Sports Betting16:44 – Strategic Partnerships and Growth19:31 – Future Expansion Plans22:08 – Building a Community Around Sports24:46 – Final Thoughts and InsightsBrooks Schaden:🏠Website: https://tomswatchbar.com/ 💼LinkedIn: https://www.linkedin.com/in/brooks-schaden-35564a11/Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listeining! Hit the “follow” button to stay updated on new podcasts.
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Chad Wilton is the Co-Founder & CEO of PEAK, a new global gathering built to unite the world of SportsTech. As the industry rapidly evolves across athlete performance, fan engagement, and stadium innovation, PEAK is positioning itself as the central hub where top founders, investors, and executives come together to shape what’s next.With a background in launching high-impact events, Chad shares the inspiration behind PEAK, how he’s creating a platform that blends networking, live demos, and visionary insights—and why 2024 is the moment to go big. From community building to global ambition, this is a deep dive into the future of SportsTech convening.
Chapters
04:15 – The Passion for Events and Their Impact
09:04 – The Vision Behind PEAK
13:25 – Building a Unique Event Experience
18:08 – The Team Behind PEAK and Future Goals
Chad Wilton:
🏠 Website: https://peakconf.com/
💼LinkedIn: https://www.linkedin.com/in/chad-wilton-67453530/?originalSubdomain=ca
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
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Rob Thompson, the creator of Punch Bowl Social, is launching his next venture—Valhalla SC Arena. Designed to merge the energy of live sports with immersive technology and social experience, Valhalla marks a bold step into the future of sports entertainment.
Rob brings decades of experience in hospitality and experiential spaces, now applying that playbook to a new category: sports-driven social arenas. With the first public reveal of Valhalla SC Arena happening here, Rob shares his vision, the inspiration behind the concept, and how he plans to scale it into a cultural phenomenon.
From his evolution as a founder to the role of smart capital and community-building in sports, this episode captures the launch of something big.
Chapters 00:00 – Introduction to Rob Thompson and Valhalla SC Arena 02:33 – The Evolution of Punch Bowl Social 04:48 – Identifying Market Opportunities 07:25 – The Concept of Valhalla SC Arena 10:07 – Target Demographics and Revenue Streams 12:31 – The Future of Sports Entertainment 14:55 – Scaling and Expansion Strategies 17:13 – The Role of Smart Capital in Sports
Robert Thompson
💼LinkedIn: https://www.linkedin.com/in/andrewpetcash/
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.
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Chris Hetherington is an 11-year NFL veteran turned serial CEO, now leading the charge as CEO of Fathead. With a Yale degree in psychology and executive education from Harvard and Wharton, Chris brings elite performance from the field into the boardroom—where he's known for building strong teams, scaling brands, and turning vision into action.At Fathead, Chris is reviving and evolving the iconic fan brand through strategic marketing, expanded IP, and innovative digital tools. Under his leadership, Fathead is helping fans celebrate what they love most—whether through larger-than-life graphics, personalized cutouts, or immersive app experiences.Chris shares what he’s learned from both professional sports and entrepreneurship—discussing leadership, brand engagement, marketing challenges, and what it takes to stay ahead in today’s fast-paced fan economy.
Chapters:
00:57 - Chris's Journey in Sports and Business
03:15 - Reviving the Fathead Brand
04:13 - Marketing Strategies for Brand Revival
07:05 - Expanding IP and Global Reach
10:18 - Building a Strong Operational Team
12:29 - Integrating Digital and Physical Experiences
15:28 - User-Generated Content and Brand Engagement
17:28 - Challenges in Marketing and Customer Acquisition
19:44 - Lessons from NFL Culture
21:46 - Staying Informed and Growing as a Leader
24:18 - Iconic Fathead Products and Future Directions
Chris Hetherington:
🏠Website: https://fathead.com/
💼LinkedIn: https://www.linkedin.com/in/chris-hetherington-36597a46/
Scott Garber:
🏠 Website: https://profluence.com
💼 LinkedIn: https://www.linkedin.com/in/sgarber40/
Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
- Visa fler
