Avsnitt
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Karen is away on a yoga retreat this week and it has got her thinking about how important it is to incorporate mindfulness practices into perfume making. In this episode, Karen explains how adopting mindfulness practices can open up new avenues for creativity and expression in your work, as well as improve your mental and physical health. Sharing techniques tailored for perfume makers, Karen is here to guide you into the world of mindfulness practices so that you can achieve your full potential.
KEY TAKEAWAYS
Karen breaks down the science behind mindfulness and creativity, how we process both creativity and emotions and why practicing mindfulness techniques can enhance the key areas of our brain. Karen walks you through a breathing technique that not only calms your mind, but engages your sense of smell, and shares the advantages of practicing this technique prior to any practical work.Are you conscious of how your workspace makes you feel? Karen talks about how you can incorporate mindfulness into your workspace to help improve your creativity and shares her top tips for doing this. Being mindful in your working practices is key, but being mindful about your mindfulness is really what helps you to grow. Karen talks about the importance of being present in the moment and evaluating and refining your mindfulness practices.BEST MOMENTS
“Mindfulness practices help calm the mind, clear mental clutter and improve our focus.”
“By integrating mindfulness practices to your routine, you’re going to significantly enhance your ability to work with and understand a variety of different scented materials.”
“It’s too easy to get to the end of the day and think that you haven’t achieved anything, but if you spend even a few minutes reflecting, you’ll be amazed and what you realise.”
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
EPISODE LINKS
The Scent Shift
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen is joined by Josh and Samuel from Fiole, an online fragrance store for artisan brands. Having had previous careers in the entertainment world, the boys both drifted into the world of perfume and instantly fell in love with it. Four years ago they joined forces and launched Fiole, an online store with a difference. In this interview with Karen, they discuss their unique approach to online shopping, how they are mastering Tik-Tok to leverage their brand and the power of being independent.
KEY TAKEAWAYS
Josh and Samuel talk through their process of creating their unique fragrance finder, which gives online customers the same experience of in store shopping, but with an exciting twist. Josh explains the company’s approach to Tik-Tok, how they saw a way to make perfumery accessible to masses and the success they have achieved through this approach.Fiole specialises in selling artisan brands. But what is the difference between artisan and niche? Josh and Samuel explain. Samuel talks about the strong position that Fiole finds itself in due to their unique nature and how this gives them the advantage when big fragrance houses approach them for collaboration.BEST MOMENTS
“When you’re in a store the fragrance is doing the talking, but when you’re online, it’s packaging, images, ingredients.”
“Tik-Tok is a great platform for education which ultimately drives customers to your website.”
“Fragrances aren’t niche in terms of personal taste, they’re only niche in terms of availability.”
EPISODE LINKS
Fiole Website
Fiole Instagram
Fiole TikTok
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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Saknas det avsnitt?
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This week on the show Karen is looking at the importance of running a pilot launch of your product. Launching your product with a full scale production into the market without knowing what to expect can be disastrous. But, Karen is here to help you avoid this major pitfall by sharing her 7 top tips on how to orchestrate a successful pilot and get your launch right the first time. From market research to understanding your goal to finding your ideal customer, it’s all covered in this episode so that you can hit the ground running.
KEY TAKEAWAYS
The world of perfume marketing has changed. Brands no longer need to advertise in prestigious magazines, you can be successful just by using tiktok. But there are things to consider with this approach, which Karen explains. Karen talks about how understanding what you want out of life, and not just within the confines of your perfume business, will help you to create a clear definition of success and, in turn, a tangible goal to work toward. Having a strong understanding of costs is crucial to success. But this isn’t just about how much you charge for your product, it’s about what you're spending too. As Karen explains, the beauty of a pilot launch is that you can create small batches to test costing on various items so you can find that sweet spot. Karen talks about the importance of creating a potential market for your product before your launch and how the creation of ‘waiting list’ is an invaluable tool to help you do this.BEST MOMENTS
“The perfume market is vast. To stand out, it’s not just about having a great product, it’s about understanding your audience and understanding there's a demand for your unique scent.”
“Do you know who you're really trying to sell to? It’s so important to identify your dream customer.”
“A small scale launch can act as a test to gather customer feedback without the full financial risk of a large inventory.”
EPISODE LINK
Karen’s Business Launch Plan
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen is joined by Daniela Carrasco, an alumni of Karen’s Perfumery Mastermind course and founder of her own perfume brand, Linen Tutu, a 100% natural fragrance brand. In this interview, Daniela shares her fascinating take on both the production of her fragrances and her branding and marketing. By using only natural materials, having total transparency with her customers and using visual and audio art in her own unique way, Daniela has created a company that feels new, fresh and exciting and is producing exquisite products.
KEY TAKEAWAYS
Daniela shares her journey from aromatherapist and a student at design school to her current occupation as a perfumer, and how her previous roles have helped to shape her current one. Daniela shares her research and learnings on sensory design, how she discovered all five senses do not operate in isolation and the relationship between these discoveries and her approach to perfume making. Daniela details the extensive research and learning she conducted prior to launching her brand, how this helped her to prepare for her new venture, but also how she would have done things differently given the chance again. Daniela, who only uses natural materials in her perfumes, details the ethical and moral considerations behind this decision and how she has achieved incredible results.BEST MOMENTS
“Most people wear a fragrance for themselves, not for other people.”
“Everyone has a right to know what materials are in the perfumes they are wearing.”
“There is more than one way to communicate the message of your fragrance. Music, film and photography can all contribute to creating the story you want to tell.”
EPISODE LINKS
Linentutu Website
Linentutu Instagram
Linentutu TikTok
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week on the show Karen is covering the topic of creating a fragrance product range. When you make a range of products with the same branding there are so many important factors to consider, such as what materials to use, how different products interact to different scents and how to create and maintain consistency across the range. Karen gives you all the information you need to get started in planning and creating your very own fragrance product range.
KEY TAKEAWAYS
Karen outlines the critical role of fragrance in product development and why you should have a deep understanding of it. Karen details the importance of having a consistent scent across all products in your range and talks about some of the technical steps you need to take to achieve this. The most important first step to take when making a product range is creating a fragrance brief. Karen outlines why this is so important and what you should include in your brief. Karen talks about the importance of choosing the right fragrance type for your products.BEST MOMENTS
“Scent is key. It’s not just about how it smells, but the message it conveys to the customer.”
“When you’re building a product range, consistency is key.”
“Each type of product interacts with scent in a new way.”
EPISODE LINKS
Creating Fragrance for Skincare Products Course
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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On this week's show, Karen is delving into the topic of bespoke perfumes, which are individual fragrances that cater to the specific preferences of an individual or company. But, there is so much more to them than that. Karen takes a deep dive into the subject, covering the different types of bespoke perfumes, the challenges you will face when creating them, how to make them and who buys them and the vital skills you can acquire by learning how to make bespoke perfumes.
KEY TAKEAWAYS
Karen explains the skills that you can acquire from learning the practice of creating bespoke perfumes, and, even if you don’t plan on making them, how these skills are invaluable to perfume making in general. Karen details some of the clients that are in the market for bespoke perfumes and how that market is a lot bigger than you think.There are actually three different categories of bespoke fragrances. Karen details the creative process of each three and their real world applications.Karen talks about the biggest challenges you will face when creating bespoke perfumes and give you the tools to overcome them.BEST MOMENTS
“We live in a world where there is so much choice and accessibility that it is only natural for people to look for something that really stands out.”
“The fragrances we wear are a form of self expression, they’re a way to tell the world who we are. Bespoke perfumes offer exclusivity and personalisation in a world that is flooded with options.”
“Clear communication is key to creating bespoke fragrances. What smells one way to one person may smell different to another, so create a common language.”
EPISODE LINKS
Bespoke Perfumery Masterclass
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen is talking to Helida Dodd from Marbella Perfumes. Helida is an alumni of Karen’s artisan Perfumery Mastermind course and an industrial engineer turned artisan perfumer. In this talk with Karen, Helida shares why she took the leap into the world of perfumery, how she learned an entirely new profession and the challenges she faced along the way.
KEY TAKEAWAYS
Moving from industrial engineering to perfumery isn’t something a lot of people do. Helida shares her story of this incredible transition. Helida talks about her first steps into the world of perfumery, how her perception of the process completely changed and some of the incredible discoveries she made.Like most people that take a leap into a new career, Helida found herself overwhelmed by the amount of new information she had to learn. She details her process of overcoming this hurdle.In another unconventional career move, Helida is now using her understanding of the perfume making process to deliver team building workshops. She details how this works.BEST MOMENTS
“Before every perfume formula there is a story, and that is the fascinating unknown aspect of perfumery.”
“People say that age gives you wisdom, but launching into entrepreneurship is what really gives you wisdom.”
“A perfumer smells a perfume the same way a musician hears a symphony, not by hearing the whole piece, but by hearing the individual notes.”
EPISODE LINKS
Marbella Perfumes
Marbella Perfumes Instagram
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week on the show Karen is delving into the subject of pricing your perfume. Pricing is something that may seem straightforward, but is in fact an area that most people fall down on. So how do you put a price on your work? Are you falling into the trap of simply adding the cost of your materials to your time and creating your price point from there? And, are you even aware of some of the factors that you should be considering to make up your price?
KEY TAKEAWAYS
Karen talks about the basic factors you should consider when pricing your perfume and these are not just time and materials. Brand positioning plays an important part in your pricing strategy. Karen details how understanding where you want to position your brand can influence your pricing strategy.When it comes to materials, where should you prioritize your spending? Karen gives some pointers on achieving maximum efficiency.Karen breaks down two different pricing strategies - cost plus pricing and value based pricing - so that you can understand which approach works best for you.BEST MOMENTS
“Pricing isn’t just about numbers, it’s about value, perception and your position in the market.”
“Through thoughtful pricing you can communicate the worth of your creations, aligning your products with the audience that will cherish them the most.”
“Strategic promotions or limited time offers can create a sense of urgency and attract new customers without diluting your brand's luxury status.”
EPISODE LINKS
Perfume Business Plan Launch
Bespoke Perfumery Masterclass
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week on the show Karen is joined by Jamie Frater of Frater Works, a company that creates and sells perfume materials and bases. When Jamie bought a bottle of vintage perfume on ebay, that arrived broken, he became fascinated with the scent and how it was created. This led him into a journey of discovery and the realisation that some perfume bases are no longer manufactured. He decided to put this right and set about recreating them. He then launched ‘Frater Works’, a company that creates classic bases with a modern twist as well as curating the best perfume materials for the indie perfumer.
KEY TAKEAWAYS
Jamie shares the story of how a broken bottle of perfume he bought on ebay transported him into the world of perfume makingJamie talks about how his fascination with fragrance led him to take a deep dive into the creation process which, in turn, led him to create classic bases with a modern context. Jamie details his process of creating basses, both from a scientific and artistic perspective.Jamie talks about selling his own business and moving into the world of perfume, the risks that came with that, but also the rewards.BEST MOMENTS
“Running your own business is a lot of hard work and a lot of learning, but it’s worth it for the love you get.”
“The incredible thing about perfume is that every smell transports you to a time or place in your past that evokes wonderful emotions.”
“It’s important to bring something of yourself to the fragrances you make.”
EPISODE LINKS
Frater Works Materials
Frater Works Perfumes
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen is taking a look at the importance of precision when measuring out perfume materials. Most people that are new to perfume making measure in drops or milliliters, but this can lead to all kinds of problems with consistency and accuracy. The tried and tested method is using scales. In this episode, Karen explains in depth why scales are the way forward and how, by embracing them and using them correctly, you will become a superior perfume maker.
KEY TAKEAWAYS
Karen talks about measuring materials using drops and the problems most people don’t realise are associated with this methodOne alternative to drops is using milliliters but, certain factors like density, concentration and temperature can cause all kinds of problems with this method, as Karen explains. Karen explains why using scales is the best method for consistency and precision in perfume making.Karen goes into detail on how to use scales, why they are the best method of measurements and what scales might be best for you.BEST MOMENTS
“If you've created a fragrance you love and you want to make more of it, you need to understand, with precision, how to measure materials.”
“Perfume making is as much as science as it is an art and getting consistent results means being able to replicate your process exactly.”
“In the delicate balance of perfume making inconsistencies can be the difference between a fragrance that works and one that totally misses the mark.”
EPISODE LINKS
Inexpensive Beginners Scales
Diluting Perfume Materials
Natural Perfume Masterclass
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen is taking a look at the phenomenon of dupes, copycats and designer inspired scents. But what really is a dupe, why and how are they created and, most importantly, why are they bad not just for the perfume industry but for the essence of perfumery.
KEY TAKEAWAYS
What exactly is a dupe and why are they created? Karen explains. Karen talks about why dupes and copycat scents are not just bad for the perfume industry but are bad practice for perfumers. Karen breaks down the process companies go through to create scents based on pre-existing, successful perfumes.Karen talks about the rise in dupes in the marketplace and why they have become so popular.BEST MOMENTS
“Perfumery is an art form, an expression of emotion. To replicate somebody else's fragrance is to overlook the essence of what makes perfumery so special.”
“When we buy an original scent we’re supporting the art and artist behind it, we’re acknowledging the journey from inspiration to creation.”
“By understanding classic perfume, aspiring perfumers can decode the magic behind particular scent combinations that have stood the test of time.”
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week on the show Karen is joined by one of her Artisan Perfumery Mastermind Alumni, Delphine Fant. A French native, Delphine moved to Australia when she was 18 and now runs her own perfume brand, Gandha Temple, as well as running workshops for residents of her hometown. In this chat with Karen, Delphine talks about her inspirations, her journey and her secrets to success.
KEY TAKEAWAYS
Delphine talks about how she fell in love with perfumery and her inspiration for starting her own brand.Delphine found great therapeutic benefits to creating perfumes, she expands on this and how it led her to develop and deliver her own workshops so that others could experience what she had. Delphine talks about the positives and negatives of the Australian perfume market and how they have influenced some of her business decisions. Delphine details some of the challenges she has faced whilst setting up her company and how she overcame them.BEST MOMENTS
“Once you have an understanding of who you are selling to, you can build your branding around that idea, and making it beautiful is key.”
“Never stop learning. There is always room for growth, no matter how far you’ve come.”
“The best way to learn a skill is to teach it to other people.”
EPISODE LINKS
Gandha Temple Website
Gandha Temple Instagram
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week, Karen is continuing on from the previous episode by looking at the main materials that have made an impact in modern perfumery. Focusing on the synthetics ambroxan, hedione, iso E super and calone, Karen goes into depth about their evolution, role in modern perfumery and how you can use them to create beautiful smelling scents.
KEY TAKEAWAYS
Karen gives an in depth history of ambroxian and how this material opened the door to a new world of perfume making.Karen talks about iso E super, its development and how and why it became the first synthetic to be known to the wider public. Karen gives examples of some of the well known fragrances that use these synthetic materials and how their use has helped to make the fragrances popular.How do you incorporate synthetic materials into your perfumes? Karen gives her advice and details some of the aspects that people often overlook.BEST MOMENTS
“When you’re working in the perfume industry, sometimes you have to step outside of your own preferences and look at what the customer wants.”
“The strength of using synthetics is not just using them, but weaving them into your scent profile.”
VALUABLE RESOURCES
Natural Isolates Masterclass
Material Mastery
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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Over the next two weeks, Karen is taking a deep dive into the materials that are used in perfumery and how to get started. This week Karen will be focusing on classic ingredients, Bergamot, Rose, Jasmine and Sandalwood. Looking at their history, usage and famous fragrances that use these ingredients, Karen gives you everything you need to start your journey into mastering these classic ingredients.
KEY TAKEAWAYS
Karen gives a brief history of each of the classic ingredients and shares some surprising facts about each one. Karen discusses the individual scent profiles of each ingredient and their roles in perfume compositions, including their strength and compliance with regulations.Karen gives examples of well known fragrances that contain the classic ingredients and explains how they are used to maximize effect. Karen talks about the recent trend in perfume making of using fewer ingredients for greater impact and how this is bringing out the nuance in classic ingredients.BEST MOMENTS
“Each ingredient is a character in the story of your fragrance.”
“understanding the application of materials is going to give you an insight into how you can use them in your formulations.”
“Whilst the essence of these ingredients is timeless, their potential in scent creation is limitless.”
Material Mastery
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen is talking about the concept of a ‘Commonplace Book’, which is a personal journal used to collect knowledge, discoveries and ideas. Karen breaks down how applying this concept to perfume making can really help you grow and learn as a perfume maker. Sharing her top tips, recommendations for equipment and everything you need to include in your book, Karen leaves no stone unturned so that you can get ahead and begin your very own book today.
KEY TAKEAWAYS
Karen gives a brief history of the commonplace book, how they have evolved with the introduction of the digital age and how the concept can be applied to perfume making.Karen talks about some of the considerations when creating a commonplace book and the importance of choosing a format that works for you.Karen gives tips on what to include in your commonplace book and how and why you shouldn’t just include technical details.Karen shares her top tips on making your commonplace book a central part of your perfume making practice.BEST MOMENTS
“Perfume making isn’t just about creating a pleasant scent, it’s about mastering the science behind it.”
“There’s no right or wrong way to fill in your commonplace book, it’s your personal space for exploration and creativity.”
“Make it a habit to regularly update your book. Consistency is the key to success.”
EPISODE LINKS
Remarkable Tablet
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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Perfume making is a perfect balance between science and art. With that in mind, this week's show is all about balancing theoretical knowledge with practical skills when creating fragrances. Karen lays out which rules are set in stone, which are open to interpretation and how you can harness this knowledge to create stunning scents and further your career.
KEY TAKEAWAYS
One of the questions new perfume makers ask themselves is; “Is this the correct ingredient for my fragrance?” Karen explains how this is not as simple a question as it first appears. Karen talks about the safety regulations attached to the perfume industry and the importance of following them. How do you know if a certain ingredient is suitable for your fragrance? Karen breaks down the factors involved in making that decision. You don’t learn unless you do…and make mistakes. Karen discusses this theory and talks about the importance of hands-on practical learning.BEST MOMENTS
“Mastering the art of perfumery is not just about learning the rules it’s also about when and where to adjust them.”
“In the art of perfumery the lines are often blurred and the answer is not a simple black or white.”
“Perfume making is where creativity meets science.”
EPISODE LINKS
Karen’s Studio Classes
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week on the show Karen is joined by MISKEO founder Marie-Pierre Blanchette. MISKEO is a small batch artisan perfume company founded by Marie after she re-evaluated her life during covid. In this interview, she shares the secrets of her creative approach, her tips to success and the joy she gets from TikTok.
KEY TAKEAWAYS
Marie talks about her journey to becoming a perfumer and founder of MISKEO and how her earlier experiences in life have played a part in her current success. Marie explains her creative approach and what inspires her to make great perfumes. Marie talks about her experience on TikTok, her approach to making content and the benefits she sees to her business. Using an example of a scent she launched last year, Marie talks about her process and the emotions she experiences when she achieves success.BEST MOMENTS
“I like to make scents that represent what my version of a badass woman is.”
“Don’t get swayed by trends, create your own.”
“You can be creative running a perfume business, but you have to remember that you’re still running a business.”
EPISODE LINKS
MISKEO Website
MISKEO Instagram
MISKEO TikTok
The War of Art
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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This week Karen follows on from last week's episode around creating your vision for the year ahead. The questions Karen puts to you this week are ‘What is the one thing that would move everything else forward?” and “What does your 5 year, 1 year, 90 day and 30 day vision look like?” Full of practical tips, this episode will help set you up for a successful future.
KEY TAKEAWAYS
What is the one big thing? Karen breaks down what this question actually means and why it’s important to approach it logically and not think too far ahead and end up creating a big list of tasks. Karen talks about the benefits from joining a community of like minded people where you can share success, give encouragement to others and share best practice.Karen explains her logic around starting your goal creation with a 5 year plan and how seeing it as a big picture can help you break it down into smaller chunks. Karen walks through her process of breaking down your 5 visions into manageable chunks and how you can factor in accountability and opportunities to review your progress.BEST MOMENTS
“You don’t need to do everything at once. Choose one thing and do it well before moving on to the next.”
“We underestimate what we can achieve in 5 years, but we overestimate what we can achieve in 1 year.”
“If you don’t know where you want to go, you’ll never know if you’ve got there.”
EPISODE LINKS
Natural Perfume Masterclass
5 Day Challenge
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
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Welcome to the first show of the New Year. The start of the year can be overwhelming with so many promises we make to ourselves and often break or forget within a few weeks. So, to help kickstart your year, Karen is here to share some nuggets of advice about how you can make lasting plans for your year, and your career, without putting too much pressure on yourself.
KEY TAKEAWAYS
Karen talks about her ‘word of the year’ and the process of having one and checking back on it at regular intervals can help you get back on track if you lose focus.We all tell ourselves there are things we ‘should’ be doing and often they can drag us down. Karen explores ways we can free up our mind by letting go of our ‘shoulds’.Do you know what your ideal life looks like? Karen shares hers and how important it is to know and visualize this regularly if you want to be successful.What if you knew you couldn’t fail? If you ask yourself this question you might be surprised what you dream up and how your goals for the year, and your life, will change.BEST MOMENTS
“Taking your time and being precise can lead to something great.”
“One of the things that is going to set you up for success is to learn everything you can yourself.”
“Sometimes we create our vision based on what we feel is achievable for us, not on what we would love to do.”
VALUABLE RESOURCES
Mindset Magic Masterclass Online Course
Getting Started Guide
Artisan Perfumery Mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email
-
This week Karen is taking a little bit of a side step from perfume making and talking about how you can incorporate scents into your daily rituals to enhance your self care. In this episode Karen covers how the strategic use of scent can transform your daily routines into moments of tranquility and care and how scents affect your mood and well being.
KEY TAKEAWAYS
Karen discusses aromatherapy, its history, its benefits and how it enhances physiological and psychological well being.Different scents can be used to trigger different emotional states. Karen goes into detail about what scents can be used to invoke different needs. Karen details the practical ways different scents can be incorporated into your daily routine to get the most out of their benefits. Karen shares a short visualization that people can use if they do not have time to participate in actual routines.BEST MOMENTS
“Scented self care can offer a sanctuary of calm amidst the seasonal chaos.”“By choosing scents that align with our desired emotional state we can create a conducive environment for our needs.”
“Experimenting with different scents and methods can help you transform your daily routine into something that is more mindful and pleasurable.”
EPISODE LINKS
The Scent Shift
Perfume Oil Masterclass
Room Fragrance Masterclass
Studio ClassesVALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery MastermindABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
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