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  • This week we have Bruce and Craig Evans giving you a little taste of what we will be doing at Elevated on June 8th at the Riverside Convention Center in Riverside Ca.

    California real estate pricing has proven to be resilient despite the recent interest rates. How long will that stay true? Do you feel the market softening any time soon Regardless of how you approach this new dynamic, investors have always found a way to get it done. When you do, are you going to hold on to that wealth? Do you know the tax strategies the most successful investors use? Are you going to build a legacy of wealth for your family?

    In an effort to continue the educational legacy of The Norris Group we are proud to present our first Educational Seminar of 2024. ELEVATED is a day of education designed to help real estate investors “elevate” your market knowledge, “elevate” your investor toolbox, and “elevate” your tax strategies.

    ELEVATED in an opportunity for real estate investors to learn wealth building tactics from our industry experts. Join us LIVE in Riverside this June and ELEVATE!


    ELEVATED- Tax Strategies, Wealth Building Tactics and Market Update/Forecast - June 8


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    In this episode:

    Current real estate trends and concerns in California, Florida, and the USImportance of understanding market inventory and price crashes in real estateTools for investors to become better operators and investors.Interest rates and the FEDPredictions for California market for the rest of 2024


    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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  • Kristopher German has specialized in selling multi-family residential properties since joining RE/MAX Commercial in 2007. Kris consistently ranks among the Top 3 Commercial Agents within the RE/MAX Commercial National Division, and over the last 16 years, has been awarded every award RE/MAX has to offer. With a proven track record of more than 400 successfully closed transactions, accounting for more than $450,000,000 in investment real estate, Kris attributes his success to a client-centered business based on hard work, honesty, and unparalleled negotiation skills.

    In his spare time, Kris has been an active community leader working with high school youth through religious and athletic outreach programs. In addition, Kris is a contributor to philanthropic efforts such as St. Jude Children’s Hospital, the American Cancer Society, and annually provides a Holiday Celebration for Veronica’s Home of Mercy, a women’s and children’s shelter in San Bernardino, CA.



    In this episode:

    Is multi-family in trouble?How will landlords deal with having to refinancing at higher rates?There are 24 new laws that affect housing, how many benefit landlords/investors?How cities and counties stack rent control on top of the state’s limitations.What is The Justice Fror Renters Act?From historical years in 2022 to a very dismal 2023.Why you must be much more intentional about your investments.His number one rule on his investments.

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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    Radio Show

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  • Kristopher German has specialized in selling multi-family residential properties since joining RE/MAX Commercial in 2007. Kris consistently ranks among the Top 3 Commercial Agents within the RE/MAX Commercial National Division, and over the last 16 years, has been awarded every award RE/MAX has to offer. With a proven track record of more than 400 successfully closed transactions, accounting for more than $450,000,000 in investment real estate, Kris attributes his success to a client-centered business based on hard work, honesty, and unparalleled negotiation skills.

    In his spare time, Kris has been an active community leader working with high school youth through religious and athletic outreach programs. In addition, Kris is a contributor to philanthropic efforts such as St. Jude Children’s Hospital, the American Cancer Society, and annually provides a Holiday Celebration for Veronica’s Home of Mercy, a women’s and children’s shelter in San Bernardino, CA.



    In this episode:

    Journey from a non-traditional childhood to a successful real estate careerEntrepreneurship, Mentorship, Faith, and HealthCalifornia rent control measuresChallenges in the multifamily marketMultifamily real estate market in California

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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    Radio Show

  • Carlos is a seasoned real estate investor and proud owner of Ridgewood Property Investments. A company that buys, fixes and flips properties in southern California with an emphasis in the Inland Empire. A licensed Real Estate agent, he will on occasion represent buyers and sellers in a traditional manner as well.

    Growing up in the inner-city taught him many life lessons and credits his parents for his work ethic and navigating the neighborhood gang violence of the 90’s.

    After years of obsessing over the real estate industry, Carlos bought his first rental property in 2011. Always dreaming of quitting the traditional 9 to 5 job, he decided to dedicate more time to investing. Working 2 jobs to save enough to launch his flipping business which he funded 100% for 2 years. In an effort to grow his business he would discover advantages of leverage and in 2022 became a full-time real estate professional. Finally quitting that 9 to 5 job.

    In this episode:

    Mentorship: Who were his mentors when he was startingCarlos highlights the importance of finding the right club for your marketFunding his first deals without leverageIntroduced Ridgewood Property InvestmentsHis advice to people that are starting out: Be consistent

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Carlos is a seasoned real estate investor and proud owner of Ridgewood Property Investments. A company that buys, fixes and flips properties in southern California with an emphasis in the Inland Empire. A licensed Real Estate agent, he will on occasion represent buyers and sellers in a traditional manner as well.

    Growing up in the inner-city taught him many life lessons and credits his parents for his work ethic and navigating the neighborhood gang violence of the 90’s.

    After years of obsessing over the real estate industry, Carlos bought his first rental property in 2011. Always dreaming of quitting the traditional 9 to 5 job, he decided to dedicate more time to investing. Working 2 jobs to save enough to launch his flipping business which he funded 100% for 2 years. In an effort to grow his business he would discover advantages of leverage and in 2022 became a full-time real estate professional. Finally quitting that 9 to 5 job.

    In this episode:

    Life growing up in in Hawthorne, CaliforniaPeople who had a great impact in his lifeThe vision for real estate investingBuying his first investment property

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Frank J. Aloia, Jr., is a senior partner at Aloia Roland, which he co-founded in 2004. The son of a successful Fort Myers attorney, Aloia, chose to make his own way in the legal profession, first as an assistant state attorney, and then later as a business and corporate attorney who quickly gained a reputation as a fierce litigator. This skill, combined with an extensive working knowledge of the real estate industry, led Aloia to increasingly focus his practice on multivariate real estate litigation, commercial real estate law, and corporate transactional law.

    Over the past several years, Aloia and his fellow partners have heavily reinvested in their firm to offer the full range of legal services demanded by multifaceted clients. This expansive skill base and resource depth have assisted many of Aloia’s clients to, not only protect their business interests but to achieve consistent and positive momentum.


    In this episode:

    Importance of planning asset preservationAsset preservation strategies and common mistakesEstate planning strategies and liability protectionWhat is Registered Agent

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Frank J. Aloia, Jr., is a senior partner at Aloia Roland, which he co-founded in 2004. The son of a successful Fort Myers attorney, Aloia, chose to make his own way in the legal profession, first as an assistant state attorney, and then later as a business and corporate attorney who quickly gained a reputation as a fierce litigator. This skill, combined with an extensive working knowledge of the real estate industry, led Aloia to increasingly focus his practice on multivariate real estate litigation, commercial real estate law, and corporate transactional law.

    Over the past several years, Aloia and his fellow partners have heavily reinvested in their firm to offer the full range of legal services demanded by multifaceted clients. This expansive skill base and resource depth have assisted many of Aloia’s clients to, not only protect their business interests but to achieve consistent and positive momentum.


    In this episode:

    Frank's journey on becoming a lawyerLegal Career path and his first job offerBuilding honest relationship with clientsLaw firm's growth and rebrandingAloia Roland's unique approach and specialties

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Also known as The Warehouse Whisperer, Erik focuses on industrial real estate. Erik's specialties include active tenant/buyer representation, landlord representation, land sales and development and investment sales and analysis.

    Erik's real estate career now spans over 20+ years in the Inland Empire. Erik has achieved recognition for many notable transactions he has been involved with over his career, having been involved in over $1 billion worth of commercial real estate transactions during his career.

    Erik is known as an expert in Inland Empire industrial real estate for his knowledge and analysis, and has been a guest speaker and moderator at many local and regional business events over the years.

    In this episode:

    The impact of the Great Recession in CaliforniaThe impact of COVID-19 on the industrial real estate marketOversupply of sublease space and the impact on lease rates in SF Commercial Real EstateHow Best Buy has successfully competed with Amazon

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Also known as The Warehouse Whisperer, Erik focuses on industrial real estate. Erik's specialties include active tenant/buyer representation, landlord representation, land sales and development and investment sales and analysis.

    Erik's real estate career now spans over 20+ years in the Inland Empire. Erik has achieved recognition for many notable transactions he has been involved with over his career, having been involved in over $1 billion worth of commercial real estate transactions during his career.

    Erik is known as an expert in Inland Empire industrial real estate for his knowledge and analysis, and has been a guest speaker and moderator at many local and regional business events over the years.

    In this episode:

    The Warehouse Whisperer origin storyErik's path to real estateEarly mentors and lessons learned and the responsibility to pay it forwardThe 4 food groups of commercial real estateDoes the commercial real estate parallel residentialToys R Us, E-Toys and Amazon Erik’s first industrial real estate deal

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Derek is well respected within the industry, not only for his high ethical standards but for conducting his business honestly and morally while doing absolutely everything in his power to ensure his clients’ success.

    An active investor and award-winning realtor, Derek is connected in many different facets of the real estate industry. He purchased his first investment property in 2010 for $22,500 and since then he has owned and been involved in flipping houses, mobile home parks, apartment building syndications, development, property management, lending and creative financing. He currently spends most of his time managing his company, We Buy San Diego, cumulatively, focusing on single-family and multifamily, renovations, sales, and rentals in San Diego county.

    Derek joined NSD REI Board of Directors in 2014 and has served as president since 2019 Derek currently lives in point Loma and when he’s not enveloped in real estate, you’re most likely find him enjoying all kinds of outdoor activities.


    In this episode:

    Just make offers and stay consistent.Writing offers is like playing the lottery for free!Taking advantage of zoning with overlays for income restrictionsLot splits, ADU’s and Manufactured housing.Learning from your mistakes and staying true to your fundamentals.Inventory and the lock-in effect.

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Derek is well respected within the industry, not only for his high ethical standards but for conducting his business honestly and morally while doing absolutely everything in his power to ensure his clients’ success.

    An active investor and award-winning realtor, Derek is connected in many different facets of the real estate industry. He purchased his first investment property in 2010 for $22,500 and since then he has owned and been involved in flipping houses, mobile home parks, apartment building syndications, development, property management, lending and creative financing. He currently spends most of his time managing his company, We Buy San Diego, cumulatively, focusing on single-family and multifamily, renovations, sales, and rentals in San Diego county.

    Derek joined NSD REI Board of Directors in 2014 and has served as president since 2019 Derek currently lives in point Loma and when he’s not enveloped in real estate, you’re most likely find him enjoying all kinds of outdoor activities.


    In this episode:

    Getting married, “when you know, you know”From Athlete to Real EstateImportant takeaways from playing collegiate sportsBuilding his real estate teamThe impact of his early mentorsMarketing and direct mail

    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


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    Radio Show

  • Buddy and Kimberly run a real estate investment company called White Feather Investments. Buddy is the CEO and Kimberly is the Chief Brand Officer. Their mission at White feather Investments is to educate and empower military members to achieve financial freedom through real estate investing. They do this through education, access to deals and their accelerator class with the ultimate goal of creating generation wealth.

    In the past 6 years White Feather Investments has been involved with the purchase over 1,700 properties with a staggering 1.2 Billion dollar value and over 118 Million dollars of rental income to date. White Feather Investments now has over 600 members and 350 graduates from the Accelerator class. 30 of which have gone on to become millionaires.

    Prior to White Feather Investments, Buddy was a Marine Officer at Camp Pendleton, Ca. He graduated from the U.S. Naval Academy with a degree in Aerospace Engineering. Kimberly studied Business Management and Marketing at Saint Joseph’s University in Pennsylvania.

    They reside in the San Diego area with 2 young kids and a fur baby.


    In this episode:

    How White Feather Investments is impacting veterans through real estate.The White Feather Investment “Eco System”.Shifting roles for Buddy and Kimberly.What White Feather student’s 156 no’s led to.Kimberly and the Military Wives Ministry.What Veterans for Financial Freedom is.How to get involved with White Feather Investments and Veterans for Financial Freedom.



    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Buddy and Kimberly run a real estate investment company called White Feather Investments. Buddy is the CEO and Kimberly is the Chief Brand Officer. Their mission at White feather Investments is to educate and empower military members to achieve financial freedom through real estate investing. They do this through education, access to deals and their accelerator class with the ultimate goal of creating generation wealth.

    In the past 6 years White Feather Investments has been involved with the purchase over 1,700 properties with a staggering 1.2 Billion dollar value and over 118 Million dollars of rental income to date. White Feather Investments now has over 600 members and 350 graduates from the Accelerator class. 30 of which have gone on to become millionaires.

    Prior to White Feather Investments, Buddy was a Marine Officer at Camp Pendleton, Ca. He graduated from the U.S. Naval Academy with a degree in Aerospace Engineering. Kimberly studied Business Management and Marketing at Saint Joseph’s University in Pennsylvania.

    They reside in the San Diego area with 2 young kids and a fur baby.


    In this episode:

    Getting out of rural TennesseeHow Buddy and Kimberly metIs Buddy a rocket scientist?Running a real estate business while deployedWhile Buddy is fighting for our country Kimberly was keeping the dream aliveNew meaning to DIY, closet hacking?



    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Tony Alvarez is a well-heeled, seasoned, knowledgeable and successful Real Estate Investor, licensed Broker, Developer and Certified General Appraiser; and has lived and worked in the real estate business since 1981. Tony has built, purchased, rehabbed, rented and sold hundreds of properties from vacant land to condos, single family residences, apartments and commercial properties and is well-versed in the risks and requirements for success inherent in different types of real estate investments. Tony is also a sought-after speaker and has previously spoken at The Norris Group’s Multi-Millionaire Maker in 2005 and 2006, as well as other Real Estate Investment Clubs and events throughout Southern California and Nevada.


    In this episode:

    Real estate successes and hurdlesOvercoming obstacles and personal growth.The importance of support systems in business and life.Investing, Mentorship, and Public Speaking



    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Tony Alvarez is a well-heeled, seasoned, knowledgeable and successful Real Estate Investor, licensed Broker, Developer and Certified General Appraiser; and has lived and worked in the real estate business since 1981. Tony has built, purchased, rehabbed, rented and sold hundreds of properties from vacant land to condos, single family residences, apartments and commercial properties and is well-versed in the risks and requirements for success inherent in different types of real estate investments. Tony is also a sought-after speaker and has previously spoken at The Norris Group’s Multi-Millionaire Maker in 2005 and 2006, as well as other Real Estate Investment Clubs and events throughout Southern California and Nevada.


    In this episode:

    Coming to America from CubaFidel Castors rifleThe Frog storyLate night infomercialsLessons from mom and dad



    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Welcome to the another episode of the TNG Real Estate New Roundup, it's previously What in the Real Estate. Today we are joined by Craig Evans and Bruce Norris, and Joey Romero. We're still about the latest headlines in the real estate industry.


    In this episode:
    -Builders outlook in 2024
    -Real estate market trends in Southern California.
    -Office Space Vacancy in California


    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • John Sebree joined the CALIFORNIA ASSOCIATION OF REALTORS® as chief executive officer and state secretary in early 2022, overseeing the association’s objectives, business development, strategic planning, legislative policies and creating products so that real estate professionals can remain at the center of the real estate transaction and succeed in today’s rapidly changing real estate market.

    Sebree previously served as chief executive officer of Missouri REALTORS® for more than seven years. Prior to his move to Missouri, Sebree served as Senior Vice President of Public Policy for Florida REALTORS® for 11 years. Prior to that, he worked in the Government Affairs division of the NATIONAL ASSOCIATION OF REALTORS® (NAR) in Washington, DC for 13 years. Sebree was a Senior Legislative Representative working with the congressional delegations of eight states. Prior to NAR, Sebree worked for two years for the U.S. House of Representatives Committee on Banking, Finance and Urban Affairs.

    A native of Kentucky, Sebree received a bachelor's degree in Business Management from Northern Kentucky University, where he was Student Body President. He earned an MBA from The George Washington University in Washington, DC.



    In this episode:

    John’s career journeyThe Jeb Bush storyThe Burnett VerdictJohn’s experience during the 2008 real estate crashC.A.R.’s sales projections for 2024John’s message for 2024 to realtorsJohn’s take on California legislature



    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Welcome to the first episode of the TNG Real Estate New Roundup, it's previously What in the Real Estate. Today we are joined by Craig Evans and Bruce Norris, and Joey Romero. We're still about the latest headlines in the real estate industry.


    In this episode:
    -Housing affordability in California and Florida
    -Potential for homeowners to tap into equity as rates drop
    -Real estate investing and home pricing strategies.



    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Each one of us dreamed of becoming someone when we grow up. We made plans, walked paths toward that dream. Some of us made our dreams come true, some dreams changed along the way. Did you envision your current position, or is it different from what you originally planned? If it's not what you planned for, could you have imagined ending up where you are today?

    Let's hear it from Craig Evans, CEO, DBL Family of Companies.

    In this episode:
    -Craig emphasizes the importance of evaluating land before investing in building and development
    -Craig shares his passion for workforce housing, emphasizing the importance of homeownership for individuals and their families.
    -The new owner of The Norris Group, Craig Evans


    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show

  • Each one of us dreamed of becoming someone when we grow up. We made plans, walked paths toward that dream. Some of us made our dreams come true, some dreams changed along the way. Did you envision your current position, or is it different from what you originally planned? If it's not what you planned for, could you have imagined ending up where you are today?

    Let's hear it from Craig Evans, CEO, DBL Family of Companies.

    In this episode:
    -How Craig built business partnership and personal connections.
    -Career changes, Construction, Real estate investing and business ownership.
    -Entrepreneurship, business growth, and decision-making.


    The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.


    Video Link

    Radio Show