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MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market.
2oz Three Spirit LivenerJuice of two lemons3/4oz lavender simple syrup
Then, Michelle dusts off her bartender apron and shares another cocktail creation with us - this one a "free-spirited" zero-alcohol option. Make one yourself and share it with us on social media:
Free-Spirited Lavender HazeShake well with ice, strain into martini glass.
Top with sparkling water and garnish with lemon twist or lavender sprig.More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here.
Want to chat with Ian about your brand's bottle options? Send him an email.More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland.
Don't miss the next webinar, and your chance to do live Q&A with the experts - click the social media links below to stay up to date.More info about MHW at https://www.mhwltd.com/
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A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial.
Professor Media Group Editorial Director Amy Sherman, Spirits Editor for BevNET Ferron Salniker, and Laura Baddish, founder of The Baddish Group share insights for new and established brands looking to get noticed by the biggest publications in the industry.
At the top of the episode, we mention the "How to Create and Launch a Beverage Alcohol Brand" webinar happening Thursday, April 25 at 11am EST - here is your registration link.
Find out more about our guests:
Professor Media Group
BevNET
The Baddish GroupMore info about MHW at https://www.mhwltd.com/
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General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands.
Find out more about Sassenach Spirits here.
More info about MHW at https://www.mhwltd.com/
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ProWein 2024 is a wrap, and MHW's Ian Perez joins host Jimmy Moreland to share his thoughts. We then delve deep into supply chain and how it interacts with broader strategy decisions as Ian shares key insights from his presentation at the event.
Learn more about the ProWein Trade Fair | InstagramMore info about MHW at https://www.mhwltd.com/
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The Victoria Gabriel Agency is a boutique marketing and consulting firm providing service to the beverage alcohol industry. Founder Melanie Gbowu chats with MHW's Cassidy Poe and host Jimmy Moreland about what brands can do to make the most of their marketing activities, and how some brands have capitalized on out-of-the-box thinking and creative risk-taking.
Learn more about The Victoria Gabriel Agency | InstagramMore info about MHW at https://www.mhwltd.com/
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We've edited down the annual MHW Trends and Forecasts webinar into this condensed podcast episode. The Feb 8 panel discussion was moderated by Women of the Vine & Spirits CEO Deborah Brenner; panelists include MHW CEO Ryan O'Hara, EVP Scott Saul, CRO MaryAnn Pisani, and Brand Execution Manager Ian Perez.
The team shares their analysis of trends expected in the next calendar year and how they will affect your business.More info about MHW at https://www.mhwltd.com/
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Ahascragh Distillery founders Gareth and Michelle McAllister join MHW's Ian Perez and host Jimmy Moreland to talk about their challenges and successes in building an Irish whiskey brand, acquiring funding, and the interesting story of their zero-emission distillery in the rural west of Ireland.
Learn more about Ahascragh Distillery | InstagramMore info about MHW at https://www.mhwltd.com/
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Gay Water founder Spencer Hoddeson joins MHW's Cassidy Poe and host Jimmy Moreland to talk about launching a queer-owned alcohol brand, building communities, and marketing strategies in a social media-centered world.
Learn more about Gay Water | InstagramMore info about MHW at https://www.mhwltd.com/
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Women of the Vine & Spirits founder Deborah Brenner and Love Cork Screw founder Chrishon Lampley join MHW's Cassidy Poe and host Jimmy Moreland to talk about their journeys through the alcohol industry, and give advice to developing brand owners and people interested in the industry about how to break through.
Check out the CLINK Festival in Chicago this September
Learn more about Women of the Vine and Spirits | Instagram | Email
Also stop by Diverse Powered Brands | Instagram | Email
Find more info on Chrishon's work at Love Cork Screw | InstagramMore info about MHW at https://www.mhwltd.com/
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In this special end-of-year episode, host Jimmy Moreland welcomes MHW's own Michelle Street Beaudette to answer some common questions, and to walk us through a festive holiday cocktail.
2 ounces gin1 ounce lemon juice, freshly squeezed1 ounce cranberry simple syrup1 egg whiteClub soda (to top)Fresh rosemary
If you'd like to make this drink for yourself, here's a quick recipe:
Smoked Cranberry FizzLight the tips of a fresh rosemary sprig with a lighter until it smokes and then flip a martini glass upside down to smoke the glass. Add the gin, lemon juice, cranberry simple syrup and egg white to a shaker and dry shake first. Add ice and shake again, then strain into martini glass. Add a splash of club soda and garnish with a sprig of fresh rosemary.
2 ounces cranberry juice1 ounce lemon juice, freshly squeezed½ oz cranberry simple syrupClub soda (1 oz, to top)Fresh rosemary
Cranberry Fizz (non-alc version)Add the cranberry juice, lemon juice and cranberry simple syrup to shaker and shake. Strain into martini glass and top with club soda. Garnish with a sprig of fresh rosemary.
Did you make one for yourself? Share a photo and tag @mhw.ltd on Instagram!More info about MHW at https://www.mhwltd.com/
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Campesino Rum founder Hatton Smith joins MHW's Cassidy Poe and host Jimmy Moreland to talk about his brand's recent pitch competition win at Bar Convent Berlin. Hatton talks about authenticity, preparedness, and how up and coming brands can make those traits work.
Follow Campesino Rum on all social media: @campesinorum
See Hatton's wild exploits, including wingsuit diving (seriously!): @capt_rumcoffeeMore info about MHW at https://www.mhwltd.com/
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MHW's Cassidy Poe joins host Jimmy Moreland to chat with PR expert Laura Baddish. Do's and Don'ts, best practices, and success stories; and some fun chatter along the way.
Find out more about The Baddish Group at https://thebaddishgroup.com/More info about MHW at https://www.mhwltd.com/
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MHW Digital Marketing Associate Cassidy Poe joins host Jimmy Moreland to look at goings on in the industry. This is a short and sweet episode that recaps recent events and lets you mark your calendar and get excited about upcoming ones.
To see the coming events discussed in this episode, visit the events page on the MHW website: https://www.mhwltd.com/events/
See recent happenings by following MHW on social media. Instagram, for example: https://www.instagram.com/mhw.ltd/More info about MHW at https://www.mhwltd.com/
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The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Oak and Still Sales Director Luke Brown to chat about the challenges and opportunities brands see when venturing into the UK market.
Find more about Oak and Still at www.oakandstill.co.uk or follow them on social media: @oakandstill
See what you missed at Bar Convent Berlin on Instagram @barconventberMore info about MHW at https://www.mhwltd.com/
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MHW Chief Revenue Officer MaryAnn Pisani joins host Jimmy Moreland to get deep into the history of MHW, from its involvement in cold war-era political events to how they're adapting to a rapidly evolving market.
To read more about the story of MHW, see this blog post, written by behind-the-scenes podcast guru Cassidy Poe: https://www.mhwltd.com/the-mhw-story/More info about MHW at https://www.mhwltd.com/
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MHW Executive Vice President Scott Saul joins host Jimmy Moreland for a deep dive into compliance with Buchman Law Firm partner Nick Bergman and lead legal researcher for beverage alcohol regulation at Sovos ShipCompliant Alex Koral.
You'll definitely want to follow up with these folks if you find yourself in need of their services:
Get in touch with Buchman Law Firm at: https://www.buchmanlaw.com/
More about Sovos ShipCompliant at: https://sovos.com/shipcompliant/More info about MHW at https://www.mhwltd.com/
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The MHW Mark Podcast, with hosts Jimmy Moreland and Michelle Street Beaudette, welcomes Kate Zaman of ReserveBar and Juan Reffreger of BevStack to talk about how brands can get into and make the most out of e-commerce.
More info about ReserveBar at https://www.reservebar.com/ or email [email protected]
More info about BevStack at https://www.bevstack.com/More info about MHW at https://www.mhwltd.com/
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The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Chris Edmunds of United Creatives and Lana Toler of The Spearhead Group Inc to talk about how new brands go from concept to completion, and some useful do's and don'ts when working with creative providers.
More info about United Creatives at https://unitedcreatives.com/ and on Instagram @united_creatives_studio
More info about The Spearhead Group at https://www.thespearheadgroup.com/More info about MHW at https://www.mhwltd.com/
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