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Knowing your ideal client is the key to effective marketing, better rebooking rates, and a more enjoyable, sustainable business. In today’s episode, I walk you through how to define your ideal client and how this knowledge will help you attract more of the right clients while reducing stress and burnout.
If you’ve never created an Ideal Client Profile (or it’s been a while), this episode will guide you step-by-step so you can start attracting more of the clients you love to work with.
What You’ll Learn in This Episode:✔️ Why identifying your ideal client helps you market smarter, not harder
Resources & Links Mentioned:
✔️ How marketing to everyone can actually slow down your business growth
✔️ Simple questions to help you define your ideal client (age, income, interests, scheduling needs, and more)
✔️ How to use this information to target your marketing and attract the right people
✔️ The types of events, ads, and marketing strategies that work best for your ideal clients
✔️ Real-world examples of ideal client profiles
✔️ Why your ideal client profile can evolve over time📌 Read the Full Blog Post & Grab the Ideal Client Worksheet: https://www.elevatewithgael.com/blog/your-ideal-massage-clients-the-key-to-building-a-massage-practice
Website: https://www.elevatewithgael.com/ Facebook: https://www.facebook.com/gaelwoodsuccesscoach Instagram: https://www.instagram.com/elevate_with_gael_wood/ Massage & Spa Success Club: https://www.elevatewithgael.com/the-new-massage-and-spa-success-club
📌 Join My New Client Attraction Bootcamp – Learn how to build a marketing strategy that works! https://www.elevatewithgael.com/the-new-massage-and-spa-success-club
📌 Connect with Me:📢 Have questions or podcast topic suggestions? Leave me a voice message here: https://www.speakpipe.com/MSSPODCASTVOICEMAIL
If you enjoyed this episode, don’t forget to:
⭐ Subscribe & Leave a Review on your favorite podcast platform!
📢 Share this episode with fellow massage & spa professionals who need help attracting their dream clients.Thanks for listening—see you in the next episode! ✨
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In this episode of the Massage and Spa Success Podcast, we explore 10 creative and fun Valentine's Day promotions that do not involve couples massage. If you’re looking to boost your sales, attract new clients, and sell more gift certificates, these ideas will help you craft unique specials without the hassle of scheduling couples treatments. Whether you’re a solo therapist or simply want to diversify your offerings, these promotions will keep your business fresh and engaging!
Key Takeaways & Promotion Ideas:
Love Your Body: Promote self-care and self-love, focusing on individual wellness. Encourage clients to treat themselves to a massage as an act of self-care.Love Your Skin – Offer body scrubs, body wraps, paraffin wax treatments, or hydrating skincare treatments to combat winter dryness.Give the Gift of Self-Care – Position massage as a thoughtful, health-focused gift instead of the usual chocolates and flowers.Galentine’s Day Specials (Feb 13th) – Host an event for single ladies, a best-friend massage package, or a mini spa day with fun activities.Better Than Chocolate – Market massage as a calorie-free indulgence that promotes relaxation and well-being.Just Lovely Spa Packages – Create themed spa packages with fun names like "Just Lovely" to attract last-minute gift shoppers.Love Your Weekend Warrior / Athlete – Target active clients with sports massage or pain relief packages, offering session bundles for long-term benefits.Valentine’s Day Poems & Fun Marketing Copy – Use catchy rhymes or lighthearted promotional messages to attract attention on social media.Flower Power Aromatherapy – Offer aromatherapy add-ons or provide small floral gifts with treatments to create a premium Valentine’s Day experience.Love Your Feet – Design foot-focused treatments like foot soaks, scrubs, or reflexology sessions as a budget-friendly Valentine’s special.Additional Resources:
Check out my blog post at ElevateWithGael.com/blog for pre-written promotional copy and marketing images you can use.Get my free ebook: The Massage and Spa Success Guide, packed with marketing ideas, business strategies, and additional income stream suggestions.Engage with Me:
Have you used any of these ideas in your business? Let me know!Want to request a specific podcast topic? Send me a voice message!Subscribe to the podcast, leave a review, and share your favorite takeaways.Connect: 📩 Visit my website for more resources: ElevateWithGael.com 🎙 Follow the podcast for more marketing and business growth tips. 💡 Need help with promotions? Check out my done-for-you marketing materials!
Thanks for tuning in! Have a fantastic Valentine’s Day and happy marketing! 💕
Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.
Access Your Free Toolkit!Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit
Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
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Saknas det avsnitt?
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In this episode, Gael shares innovative and profitable ideas for offering couples treatments—even if you're a solo therapist or don’t have space for a traditional couples massage setup. Learn how to create memorable experiences that your clients will love while boosting your income and standing out in your market.
What You’ll Learn in This Episode:How to offer couples treatments as a solo therapist.Creative service ideas to pamper two people simultaneously without requiring extra staff or space.A breakdown of pricing and add-ons to make these services both luxurious and profitable.Strategies to attract couples, even if you don’t offer traditional couples massages.Insights into the 2K by Valentine’s Day Challenge to help you sell gift certificates and specials.Highlights from the Episode:Foot Soak & Massage Combo:Inspired by a unique business model, Gael explains how to provide foot soaks and massages for two people with one therapist.Side-by-Side Body Wraps:Learn how to maximize your income by offering spa treatments like body wraps for couples in the same room.Spa Experiences with a Sauna or Salt Room:Turn saunas or other spa amenities into couples experiences, combining relaxation with massage sessions.Tea and Reflexology Pairings:Delight clients with reflexology sessions paired with a tea service or warm towel treatments.Couples Massage Lessons:Attract a new type of client by teaching couples how to massage each other. Gael also shares details about her course for therapists interested in teaching this unique service.Couples Massage Experience:Create a luxurious experience by alternating short massages and spa extras, ensuring both partners feel pampered.Resources and Links Mentioned:Teach Couples Massage Class: Learn how to teach couples massage with Gael’s detailed course, including lesson plans and client handouts. Check it out here!2K by Valentine’s Day Challenge: Join this 10-day challenge to create promotions, sell gift certificates, and boost your income just in time for Valentine’s Day. Sign up here!Free Massage and Spa Success Guide: Get actionable tips and strategies to grow your business. Download here!Gael’s Blog: Find additional resources and printable copies of today’s ideas. Visit the blog here!Action Steps for Listeners:Try out one of the couples treatment ideas shared in this episode.Join the 2K by Valentine’s Day Challenge to increase your Valentine’s Day income.Leave a voicemail with your thoughts or questions about this episodeFollow the Podcast for More Ideas and Inspiration!
Be sure to subscribe, leave a review, and share this episode with fellow massage therapists.Have an amazing day, and we’ll see you in the next episode!
Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.
Access Your Free Toolkit!Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit
Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
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Welcome back to the Massage and Spa Success Podcast! In today’s episode, we’re discussing retail sales in the massage setting, which has the potential to boost your income, improve your client experience, and help prevent burnout.
Here’s what you’ll learn in this episode:
Key Topics Covered
Why Sell Retail Products?
How retail sales can add 10-20% to your income.Creating a win-win by helping clients and covering overhead.Overcoming Fears and Misconceptions
Reframing sales from "pushy" to "providing solutions."Breaking down outdated beliefs about retail being unethical in massage therapy.Choosing the Right Products
How to select products that align with your services.The benefits of partnering with local makers for unique offerings.Avoiding competition with big-box stores.The Sales Process
Practical tips for recommending and presenting products.The power of visible and accessible retail displays.Handling rejection and staying emotionally detached from the outcome.Retail Sales Tips and Tricks
Seasonal displays to combat retail blindness.Adding small retail items to gift certificate sales.Strategies to make retail feel natural and fun.Pro Tips Shared
Start small and test different products to find what resonates with your clientele.Practice your sales pitch to gain confidence.Focus on high-quality, unique items that enhance the client’s experience at home.What’s Next?
Retail sales don’t have to feel overwhelming. They’re an excellent way to increase income while extending the benefits of your services into your clients’ daily lives. Tune in to future episodes, where we’ll dive into more advanced strategies for selling retail, including collaborations with local businesses and unique no-cost inventory options.
Resources Mentioned
Free Ebook: Learn more about improving your business and access tips for client attraction, rebooking, and more.Massage and Spa Success Club: Unlock in-depth trainings, a supportive community, and access to Gael’s courses and programs.Join the Conversation
What retail products have worked for your massage business? Please share your tips and stories in the comments or connect with us on social media.
Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.
Access Your Free Toolkit!Unlock the Massage and Spa Success Free Toolkit, which has valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit
Remember to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
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In this special episode of the Massage and Spa Success Podcast, Gael Wood dives into her first-ever book review, featuring Good Massage Gone Bad: Recognizing the Red Flags by Tina Hopkins. This must-read book is a powerful resource for massage therapists, offering insights on how to recognize and handle inappropriate client behavior confidently and professionally. Gael shares personal experiences, key takeaways from the book, and actionable tips to empower therapists in navigating challenging situations.
What You’ll Learn in This Episode:
Why every massage therapist should read Good Massage Gone Bad.Gael’s personal stories of handling red-flag clients and how the book influenced her responses.Practical advice for assessing red flags and managing inappropriate client behavior.Tina Hopkins’ unique approach to educating clients and transforming them into great clients through understanding and communication.Tips for reviewing your marketing materials and online presence to avoid unintentionally attracting problematic clients.Legal steps and record-keeping practices to protect yourself and your business.Insights into the history and perception of massage therapy and how it impacts today's challenges.Featured Quote from the Book:
“We have therapists so busy looking for the signs that they make innocent actions or words out to be proof the client is going to be inappropriate. And then we have others who want to see the good in everything, but overlook clear red flags and then get upset that they did not see it coming.”Resources Mentioned:
Book: Good Massage Gone Bad: Recognizing the Red Flags by Tina HopkinsTina Hopkins’ Ethics Class (4-hour video course)Links:
Purchase the BookEnroll in Tina Hopkins’ Ethics ClassFinal Thoughts:
This book is a must-read for anyone in the massage industry. Whether you’re looking to enhance your confidence, refine your communication skills, or simply understand the challenges therapists face, Tina Hopkins offers invaluable tools and insights. Grab your copy, and empower yourself to handle any situation with grace and professionalism.Connect with Us:
Website: Massage and Spa Success PodcastSocial Media: Facebook, InstagramIf you found this episode helpful, please leave a review and share it with your colleagues. See you next time!
Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.
Access Your Free Toolkit!Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit
Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
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In this episode of the Massage and Spa Success Podcast, we dive into actionable strategies to help massage therapists increase their annual income by $10,000—or even more! These 10 ideas are designed with solo business owners in mind but can be customized for any business model. From rebooking clients to hosting flash sales, I break down practical tips you can start using today.
Key Takeaways:Attract New Clients and Rebook Them ConsistentlyFocus on marketing basics like your website, Google profile, and local networking.Track your rebooking rate and aim for 25% or higher.Add a New ServiceIntroduce fresh options like reflexology or spa add-ons to appeal to existing and new clients.Host Flash SalesUse limited-time offers to sell prepaid packages and reach specific income goals.Offer UpgradesUpsell services like longer sessions or enhancements to increase client spending.Offer Outcall Services or Spa PartiesConsider offering mobile massage, spa parties, or corporate chair massage.Boost Gift Certificate SalesStrategize around holidays or special occasions to drive sales.Sell Prepaid Packages or MembershipsEncourage client retention with prepaid options or recurring memberships.Raise Your PricesA modest price increase (e.g., $15 per session) can add up significantly over time.Engage in Community PartnershipsCollaborate with local businesses like yoga studios or vacation rentals for mutual referrals.Network LocallyUse print materials and attend events to promote your business to your ideal clients.Bonus Tip:Stay consistent with your efforts and focus on strategies that align with your business goals. Even small changes can lead to significant growth over time.
Resource List:Free Tools & ResourcesMassage and Spa Success ToolkitQuick Marketing Tips: Check out daily tips on Facebook Reels and YouTube Shorts.Courses & WorkshopsGift Certificate Sales MasteryMaking Money with Gift Certificates WorkshopChair Massage WorkshopSpa Party TrainingOutcall Massage Business StrategiesRev Up Your RebookingsPerfectly BookedMembership ProgramMassage and Spa Success Club: Access all resources, courses, weekly coaching calls, and a supportive community to help you achieve your business goals. Learn More and JoinConnect with Me:Visit ElevateWithGael.com for more resources and to explore all the courses and workshops mentioned.Follow me on social media for daily tips and updates:FacebookYouTubeThank you for tuning in! I hope you feel inspired to take action and grow your business this year. If you have questions or want to share your success stories, reach out—I’d love to hear from you!
Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.
Access Your Free Toolkit!Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit
Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
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In this episode of the Massage and Spa Success Podcast, Gael sits down with Laura Ford, owner of PERG (Professional Education Resource Guide), to discuss how PERG supports massage therapists and bodyworkers in finding high-quality continuing education (CE) opportunities and building meaningful professional connections. Laura shares her insights from over 28 years in the massage industry, including her journey from therapist to business owner and now publisher of PERG Online and PERG Magazine.
Whether you’re a therapist searching for the perfect CE class, a CE provider looking for the best way to promote your courses, or someone interested in fostering community in the industry, this episode is packed with valuable advice and actionable insights.
What You’ll Learn in This Episode
What is PERG?: Learn how PERG connects massage therapists and bodyworkers with CE opportunities through its online search engine and print magazine.The Value of Community: Laura shares the importance of building connections through live classes, networking events, and PERG’s Quarterly Connections.Tips for CE Providers: Discover why PERG is one of the most cost-effective ways to advertise your CE courses and how to make the most of the platform.The Future of PERG: Hear about exciting new projects, including plans for a podcast and expanded opportunities for professional connection.Marketing Insights for CE Providers: Laura shares advice on standing out, maintaining consistency, and building your reputation in the industry.Episode Highlights
What is PERG?: A one-stop resource for CE classes, from modalities to business skills, accessible online and in print.Quarterly Connections: Learn about this initiative to foster community and professional morale through in-person gatherings and events.Maximizing Advertising: Laura explains how PERG offers an affordable, impactful alternative to traditional marketing methods like postcards.Why Connection Matters: Insights on how live classes and professional networking events can help therapists stay inspired and grow in their careers.Future Plans for PERG: A sneak peek into upcoming initiatives, including a podcast to highlight CE providers and industry trends.Key Quotes from Laura Ford
“Connection is key to our profession. It drives growth, boosts morale, and helps us stay inspired.”“PERG isn’t just a directory—it’s a resource designed to elevate and support massage therapists and bodyworkers.”“Live classes and gatherings bring fresh ideas and energy to your practice. They remind you why you love this work.”Resources Mentioned in the Episode
PERG Online: www.pergonline.com Advertise with PERG: www.pergonline.com/advertiseConnect with PERG
Website: www.pergonline.com Social Media: Follow PERG on Facebook and Instagram (links on the website).Action Steps for Listeners
Visit PERG Online to explore CE courses or advertise your own.Consider organizing a Quarterly Connection event in your area to foster community and professional growth.Stay tuned for upcoming PERG projects, including their podcast!Stay Connected:
Share Your Thoughts!
Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode.Access Your Free Toolkit!
Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkitDo not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
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Welcome back to the Massage and Spa Success Podcast! In today’s episode, I’m kicking off the Meet the Experts interview series with a special guest, Jenny Sheridan, a holistic therapist, aromatherapy expert, and reflexology educator based in Dublin, Ireland.
Jenny shares her wealth of experience, having worked in the field since 1998. From running her own holistic center to transitioning into online teaching, Jenny’s journey is filled with valuable insights and inspiring stories for massage therapists and holistic practitioners alike.
What You’ll Learn in This Episode:
Jenny’s journey from practicing to teaching and eventually running her own holistic center.Key differences in massage therapy regulations in Ireland versus the U.S.The importance of balancing therapeutic skills with business skills—and why marketing isn’t optional for success.Why therapists need to be work-ready, not just exam-ready, and how real-life client interactions can boost confidence.The challenges and benefits of transitioning to online teaching, including how Jenny provides personalized feedback to her students.Amazing client success stories, including how aromatherapy changed the life of a client suffering from severe PMS symptoms.Common mistakes therapists make with aromatherapy and Jenny’s tips for using essential oils safely and effectively.How aromatherapy can enhance your massage practice and create additional income streams through custom blends.Highlights:
Why Marketing is Critical for Success: Jenny talks about her early misconceptions about marketing and how she learned to get focused and intentional about growing her business.Client Success Story: Learn how a customized aromatherapy treatment transformed a client’s severe PMS symptoms, improving her quality of life and relationships.Tips for Aromatherapy Beginners: Jenny shares her advice on safe essential oil use, must-have oils for therapists, and the importance of proper training.Creative Income Streams: Discover how offering custom aromatherapy blends can boost your income and provide extra value for your clients.Just for Fun:
We wrap up the episode with a lighthearted question: What’s your favorite kind of soup? Jenny’s answer? A hearty sweet potato, carrot, and butternut squash soup—perfect for this time of year!
Resources Mentioned:
https://www.essentialsholistic.com/ – Explore her courses, recipes, and resources for therapists.Follow Jenny on Facebook and InstagramJenny’s online aromatherapy and reflexology courses, offered 3–4 times a year.Connect with Jenny:
Website: https://www.essentialsholistic.com/ Facebook: https://www.facebook.com/jennysheridanholisticmentor Instagram: @jenny_sheridan_holistic_mentorAction Steps:
Learn more about how aromatherapy can enhance your practice by connecting with Jenny or exploring her resources.Consider adding aromatherapy services or products to your massage practice to diversify your income and client offerings.Stay Connected:
Share Your Thoughts!
Do you have questions, feedback, or ideas for future episodes? I’d love to hear from you! Use this link https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message; your ideas might be featured in a future episode.Don’t forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, tips, and business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!
Thank you for listening, and we’ll see you in the next episode!
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Welcome to the very first episode of the Massage and Spa Success Podcast! In today’s episode, we’re diving into a hot topic: discounts—whether they’re right for your massage business and how to use them strategically.
Discounting can be a powerful tool to grow your business, attract new clients, and fill gaps in your schedule, but it’s not without its challenges. In this episode, I’ll break down the pros and cons of offering discounts, share strategies to use them effectively, and help you decide if discounts align with your business goals and vision.
What You’ll Learn in This Episode:
The benefits of discounts, including how they reduce risk for potential clients and help fill unbooked times.The drawbacks of discounts, including how overuse can hurt your profits and brand perception.Tips for strategically offering discounts, such as time-based promotions, targeting specific time slots, and creating high-value packages.Why it’s critical to check your energy before offering discounts—and how to avoid the desperation trap.Alternatives to discounting, like referral programs, reactivating clients, and membership programs.How to frame your discounts to emphasize value and exclusivity rather than slashed prices.The mindset shift to view discounts as part of your marketing budget.Key Takeaways:
Discounting isn’t one-size-fits-all. It’s about finding what works for your business, goals, and brand identity.Strategic discounting can be an excellent marketing tool, but it should always be part of a larger plan—not your entire strategy.If something doesn’t work, that’s okay! Every decision is a learning opportunity, and you can always adjust and refine your approach.Resources Mentioned:
- Free eBook: Massage and Spa Success Guide Packed with ideas for seasonal specials, prepaid packages, and marketing strategies to grow your business.Action Steps:
1. Evaluate whether discounts align with your goals and brand identity.
2. Run the numbers to see if discounting can work for your pricing structure.
3. Experiment with framing discounts as exclusive opportunities or value-packed packages.
4. Visit ElevateWithGael.com to grab your free eBook and get even more ideas!Share Your Thoughts!
Do you have questions, feedback, or ideas for future episodes? I’d love to hear from you! Use this link https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message; your ideas might be featured in a future episode.Stay Connected:
Subscribe to the podcast for more tips, strategies, book reviews, and interviews.Leave a review to help others discover the podcast!Thank you for tuning in to the Massage and Spa Success Podcast! See you next time!
