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How do you reverse engineer stuff in marketing? Should you copy your competitors?
Daniel and Jay point out it’s not about copying your competition, but seeing what they’re doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it’s a good idea to check them out and analyze. Who’s competing? Who are the leaders in your category? What are they doing better than you?
Plus, Daniel introduces two free tools to show you what your competitors’ tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.
This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What does it mean to be a creative director?
Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.
She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.
Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.
0:00 Intro/Background
3:09 What Does it Mean to Be a Creative Director
5:05 Making Great Ads
10:08 Thinking About Copy
14:07 Aligning Ads to Landing Pages
19:00 Ads Carly’s Most Proud Of
21:26 Creating a Brief
26:29 A Hill to Die On
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow Carly:
LinkedIn: https://www.linkedin.com/in/carlylieberman/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
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Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all?
Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it’s important to remember that the best messaging is a middle ground: it’s not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.
If you’re looking to sharpen your messaging and copy skills, this is the episode for YOU…and it’s short and sweet. ⌛
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
There’s a TON of uncertainty in today’s climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?
Enter: transparency. Being clear about pricing and how it’ll affect your customers’ carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it.
Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.
This short ‘n sweet Bathroom Break is all about preparing for potential setbacks. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
It seems like social media changes a LOT. That’s because it’s changing everyday and as Marketers, we gotta stay ahead of the curve.
This episode’s guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here’s a truth some marketers don’t want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. And those two things are gonna help you stand out, especially in the age of AI.
Plus, Nick shares his thoughts on the death of the feed, the rise of community-led and experiential marketing, and why Gen Z has a different relationship with brand loyalty.
And, Daniel brings up an analogy: what do struggling D1 football players and failing social media accounts have in common? Hint: it has to do with fundamentals.
If you’re a marketer who wants to stay ahead of the game on social and stand out this year, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow Nick:
LinkedIn: https://www.linkedin.com/in/nicholastran/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Repositioning sounds scary. How do you do it the right way?
Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.
Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don’t have to be just for new products: you can launch your repositioning, too.
If you’re looking to pivot your focus and new ICPs are catching your eye, this is the episode for YOU…and it’s short and sweet. ⌛
Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Most marketers assume that more content ➡️more impact. But what if you're actually turning people off?
Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience’s minds, AND avoid overloading them?
Plus, Jay mentions an example of negative social signals that his kids taught him about (Should you double-snap someone?) And, how does Daniel use “clickbait” subject lines the right way? It’s all about the quality of the content.
This short ‘n sweet Bathroom Break is all about sending positive signals and killing those negative ones. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?
This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success?
Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.
And, JS reveals why change has to happen little by little, even if you want to revamp things right away.
If you’re a marketer who wants to polish your social media operations, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow JS:
LinkedIn: https://www.linkedin.com/in/jsstansel/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Daniel and Tamara have a channel that’s underutilized…
There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer’s best friend. It’s basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy?
Plus, what are the rules of the channel? Turns out, algorithms are catching onto upvotes from your friends. Daniel breaks down the rules and explains how to play the game.
If you’re looking to focus on launching and distributing, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
To a lot of social media users, the intent algorithm is a mystery. To marketers, it’s a game you have to figure out.
Daniel and Jay break down what’s changing with social media: the algorithms on your favorite platforms are showing you what they’d like to show you. They’re prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity?
Plus, Jay mentions a boost budget to boost your most successful posts. And, how does Daniel use AI to his advantage? It's a HUGE advantage for organic efforts.
This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Show of hands, how many of us have used an Adobe tool in our careers?
Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.
What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it’s best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.
And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.
If you’re a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.
Follow Kylee:
LinkedIn: https://www.linkedin.com/in/kylee-pena/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Truth: people love things more when they build it themselves.
Called the IKEA effect, it’s a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it’s a worthwhile investment, even if the bookshelf comes out slightly lopsided.
Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they’re more similar than you think.
If you’re looking to focus on retention strategies, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What’s the newest format that’s going viral?
It’s building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up.
Building in public like this generates engagement. Jay gives an example of how huge companies like Hubspot are doing it. Daniel mentions people flock to content like this because it makes them feel like an insider, and as we all know, content succeeds when people feel emotionally connected to it.
And, what does a brand’s founder have to do with all of this? They’re a piece of the puzzle.
This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Today's episode was recorded last year, but the insights are timeless.
Burger King and McDonald's. Pepsi and Coca-Cola. Apple and Samsung.
Sometimes, the best way to get users to buy your product is to anchor your image to another brand.
In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust with consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal?
Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah is giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape.
00:00:02 - Psychology and Ads: A Creative Integration
00:02:17 - Harnessing Psychology for Effective Advertising
00:03:45 - The Power of Psychology in Advertising
00:05:37 - Understanding the Psychology of Impulse Buys
00:09:05 - The Power of Pricing Psychology in Ads
00:15:10 - Boost Sales with Emotional Advertising
00:23:29 - Harness the Power of Social Proof for Increased Sales
00:28:14 - Building Trust in Authority Proof
00:31:24 - Optimize Your Landing Page Buttons
00:34:27 - The Power of Emotion in Advertising
Follow Sarah:
LinkedIn: https://www.linkedin.com/in/sarahlevinger/
Website: https://sarahlevinger.co
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Your best opportunities have already used your product before. How can you get them back before they disappear forever?
Enter: the Comeback Campaign.
Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge people to check you out again. From strategically placed ads to email efforts, there are a ton of ways to get creative.
Plus, Daniel gives a real-life example with the Uber app…one that has probably gotten you to come back before (and you didn’t even know it!).
If you’re looking to avoid “the one that got away” and keep them coming back, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that?
Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using.
Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control.
And, Daniel says marketing is still important, even if it’s often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.
This short ‘n sweet Bathroom Break is all about preparing for what’s about to come. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy?
In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts.
Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads.
Don't miss out on this valuable conversation with one of marketing's coolest operators.
00:00:07 - Avoid the Ego in Website Design
00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO
00:02:48 - Avoid the Deadly Sin of Website Design
00:05:06 - Building a Rock Solid Website
00:07:23 - Tailor Your Homepage for Success
00:10:29 - Fix Your Slow Website Speed
00:13:18 - The Importance of Transparent Pricing
00:16:54 - The Deadly Sins of Pricing
00:19:11 - Why You Should Offer Free Demos
00:22:23 - Don't Neglect Organic Search Traffic
00:28:04 - The Power of Social Proof
00:30:21 - Drive Sales Leads with Clear Call to Actions
00:32:58 - Marketing's Coolest Operators Share Insights
Follow Sam:
LinkedIn: https://www.linkedin.com/in/samdunning/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
There are three things guaranteed in life: death, taxes, and people forgetting about your campaign. How can you make your marketing and comms efforts memorable?
Tamara mentions that most marketing fails to stick when marketers focus too much on the product features and not the emotional connection between the brand and the customer. People remember what problem the product can solve more than its fancy features or capabilities.
Daniel also brings up the Made to Make It Stick framework: the most successful marketing gets remembered, shared, and repeated. How can something so silly, like the Duolingo Owl, get people on board?
If you’re looking to make your brand and product STICK in people’s minds, hearts, and wallets, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
What should you NOT do in marketing? There’s lots, but Daniel and Jay are breaking it down in seven parts.
First, when you market to everybody, you’re actually marketing to nobody. You’re gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier.
Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it’s best to test it out for yourself.
And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What’s the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way.
This short ‘n sweet Bathroom Break is all about avoiding what you can and doing better. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com -
Have you noticed more and more people are watching women’s sports?
This episode’s guest, Andrew LeRay of the National Women’s Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL.
What are some ways Andrew has changed targeting strategies for the brand? Since coming into the role about two years ago, Andrew talks about how strategies back then were about retention and how the focus is now on creating messaging to welcome new viewers.
Plus, the NWSL has ties with US Soccer and other national teams. How do you leverage the popularity of more famous players in the league when they’re away from their national teams? With the retirements of Alex Morgan and Megan Rapinoe, there’s a new set of players to be on the lookout for. Women’s soccer doesn’t just happen at the World Cup or the Olympics, so the league is THE place to watch it while you wait for the next tournament.
If you’re a marketer who wants to learn more about growing or reshaping a brand, this is the episode for you.
Follow Andrew:
LinkedIn: https://www.linkedin.com/in/andrewleray/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com - Visa fler
