Avsnitt
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Hypebot article "5 Out-Of-The-Box Promotion Ideas For Your Next Album" by Cait McMahon of The Symphonic Blog.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician" by Rich Nardo for TuneCore.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Saknas det avsnitt?
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Hypebot article "Why No One Is Noticing Your Music" by Craig Kelley of DIY Musician.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "How The 'Spotify Sound' Is Changing Music" by James Shotwell of Haulix.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week Blasko & Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog.
How to Release Your Music on Social Media: found.ee/socialmedia
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "5 Areas Where Musicians Can Gain More By Doing Less" by Chris Robley of CD Baby and the DIY Musician Blog.
How to Write a Song That is Marketable: found.ee/marketable
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "5 Things You Need To Have Ready Before You Tell Anyone About Your Music" by Chris Robley of CD Baby for the DIY Musician blog.
Should You Sign to a Record Label? found.ee/sign
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "Thriving After 15 Years: 6 Keys To Independent Music Success" by Yael Meyer of CD Baby's DIY Musician Blog.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This week Blasko & Mike talk about fighting back against that inner voice that keeps you from your own success, with the Hypebot article "Top 3 Fallacies Holding Back Your Music Industry Career" by Jake Udell of Art of a Manager.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "3 Tips For Boosting Word-Of-Mouth About Your Music" by James Shotwell of Haulix.
In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing.
Great marketing is the key to success in music today. The problem is, everyone trying to make it in music right now knows that to be true. Everywhere you look, be it online or in the real world countless artists creating a seemingly endless stream of promotional material in hopes of gaining enough traction in their careers to move forward in one way or another. It’s overwhelming, in a way, and often defeating in another.
Don’t lose hope yet. There is a secret to cutting through the noise that has worked for artists throughout history that will undoubtedly work for you as well. Marketing professionals and promotional consultants may not tell you this, but the most effective advertising in the world often costs nothing at all. It’s call word-of-mouth, and there is a good chance you have it right now. As long as someone who loves your work is telling someone else about the stuff you create, word-of-mouth is working for you, and if you can get enough people to spread the word then anything is possible.
• Identify your most engaged fans, and treat them well.
• Keep your social media presence updated and engaging.
• Make great stuff.
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hey man hope your doing well. The ManageMental podcast has been such an awesome resource. I’m happy to say I have been listening since the beginning. Thank you for continuing to put out such great content. Here is my question. Do you think it’s better to be seeing as “headlining band” going on last, or do you feel in this day and age it’s better to host a show and pick the best time for your band to go on and build out a successful show around that? Any input you could share would be greatly appreciated.
Thanks
-Cat
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Hey Blasko,
As a ManageMental podcast loyal listener, I don't think something like this has been covered in one of the +100 episodes. Could be wrong. Here goes either way: I play in a punk rock band. The band's been around since late 2016. Since then the band has garneded a modest online fanbase, released two EPs, a few videos and played some cool shows as well as sopporting a few international bands. For 2019 the band has completed the debut album. Video for first single is done. Second on the way. Photoshoot's done. Merch's done. PR has been hired. A lot of work, time and money has gone into it. The band's goals are to reach a broader audience and play bigger/better shows. We're in our 30s-40s married with kids, so not looking to tour the world or be the next Green Day. Should we look for a label to help us out the record in front of more people? (we figure it's no risk to them, as the band payed for the recording/marketing) or should we forget about that, self release and focus our efforts elsewhere? Looking forward to both you and mike's insights on this one.
Cheers
Javier
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So I have some questions for you:
1: How do you see the role of (music) education in this age, where information and connections are available?
2: How do you think universities can validate the enormous costs (both time and money)? Can they compete with podcasts and niche online platforms and communities?
3: What would be your top advices for young musicians, who are about to start their careers now/in the next 1-2 years?
Thank You!
Adam Szklenar
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "7 Ways To Promote Your Music And Grow Your Fanbase" by Becky Holton.
The present-day music industry is making it harder for aspiring musicians to gain fame and recognition. It’s not enough to just be talented or unique - you have to know how to advertise your skills and target the right audience. With the rise of social media and streaming services, the competition is tougher than ever and the stakes are sky high. So, how does one achieve recognition in a competitive market? It’s not that hard; all you have to do is strategize and know your strengths.
1. Have a simple website.
2. Generate hype.
3. Contact playlist creators on streaming services.
4. Don’t forget about YouTube.
5. Interact.
Applying these tactics will not only expand your influence but also solidify your image. As your fanbase grows, each and every fan will know what to expect from you and know you are. Image is important in modern music, as much as finances and influencing. Don’t let so many tools scare you - use them to your advantage and don’t give up on your dreams. If you don’t believe in yourself, who will?
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Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "Growing Your Music Industry Network In 15 Minutes A Day" by Suzanne Paulinski of The TuneCore Blog.
Let me guess – you’re working on new music, but you keep hearing about the importance of having an engaged, growing fanbase and solid connections within in the industry in order to get ahead. But with a demanding day job and the time spent on that new music, your main thought is, “Who’s got the time for all of that networking and socializing?”
It’s understandable. Relationships take time and when time is something you’re constantly short on, how can any real connections be made? So you turn to the “get followers quick” schemes and pay for more followers/adds (and so on), with the hope of attracting industry connections alongside your growing numbers.
The thing is, that doesn’t work. It’s not sustainable and it’s not going to get you engagement and real relationships.
No matter how digital this business gets, real connections are always going to be your career’s best currency.
So how can you make connections that count when you feel like Father Time is not working in your favor?
Networking is a habit. Building that habit into your daily routine – for just 15 minutes a day – can really make a difference in your fanbase growth, as well as your industry relationships.
It’s all about batching tasks and staying focused on your ideal contacts.
#StopTheSpam. Blasting each new follower with a DM that says “Thanks for following, check out my music” does NOT count as making connections. Doing so, while maybe it gained you a few views, did NOT help with your career. These cheap, shallow gestures will not get you far in the long run.
Try picking a new follower and striking up a conversation. Ask what it is they do. Check out their work, comment on it. Then, once you’ve established a connection, asking them to take time out of their day to listen to your music will not seem like an annoyance, but rather a genuine request.
If you put true passion behind what you’re doing people will notice. If you put true energy into caring about them and what they have going on, they will reciprocate. And it only takes a few minutes a day.
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Cover Art Ideas You Need to Consider: found.ee/coverart
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "5 Music Industry Predictions 2019: Fan Clubs, Apple Music, Chart Decline and More" by Haulix Daily.
Fan clubs are back and more beneficial than ever. There’s also a problem with exposure on social media. An artist can have 10,000 fans on either platform, but the number of people who see their updates is far less. The only way to guarantee reach is through paid promotions, and many in the industry are struggling to see the point of giving money to third-party services to reach their fans.
Competition for booking grows as tribute bands gain popularity. The legends of modern music have begun to leave the spotlight. Some have died, but others are choosing to retire.
Apple Music almost catches up to Spotify. Spotify is the reigning champ of music streaming. For the last decade, no other premium streaming platform has been able to compete with the popularity of Spotify, but that could change in 2019?
Streaming services become news outlets. Think about consumption for a moment. Virtually everyone is accessing music through streaming services.
Charts matter less and less. Billboard charts have been considered the best way to gauge the interests of the public for the last half-century.
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Should You Record an Album or EP? found.ee/album
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.
Janelle Rogers - Green Light Go Publicity: Blend Old School With New. The key to success in 2019 is blending old school with new school.
Cherie Hu – Freelance Journalist: Get With The Power of Music Subscriptions. In this scenario, the artist owns a direct line of communication with fans, keeps the lion’s share of revenue and can more effectively segment and service these fans than what is currently possible in a mass-market streaming environment.
Cheryl B. Engelhardt – In The Key Of Success: Do The Thing. Stop buzzing, and set it up right. You will be relieved when you do.
Meghann Wright - Symphonic Distribution: Evolve To Thrive. That means going to shows, going to events, and putting yourself out there. If you want to make it in the jungle, be a beast!
Melissa Nastasi - City Bird Publicity: Be Patient. Don’t get discouraged if publications and playlists do not pick up your music and story immediately, as sometimes they have an inbox full of new music to digest on the daily.
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Pre-Order Release It Right: The Silver Scream Edition HERE. found.ee/ink-rir
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.
Chris Robley – DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF.
Ryan Kairilla – Break The Business: Embrace Live Streaming. Embrace live streaming! Platforms like Twitch and Facebook Live are becoming very important platforms for musicians.
Melissa Garcia - Collective Entertainment: Get Creative On Socials. Don’t be afraid to get creative with how you connect with your fans.
Rick Barker – Rick Barker Music: Meet Your Fans Where They Want to Meet You. One of the biggest mistakes I see artists make is that they make it hard for fans to find them.
Marcio Novelli – Bridge The Atlantic: Don’t quit your day job. Don’t quit your day job… But don’t give up on your dreams either. The old adage that it takes money to make money is almost always true, even in the music business.
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Check out Finn McKenty's Punk Rock MBA Website and YouTube Channel.
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What’s the Difference Between the Producer, Engineer, and Mixer? https://found.ee/producer
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.
Have A Plan With Your Goals Included. If you don’t have a written plan and a long-term strategy, it will be very hard to get where you want to go. I see way too many artists wasting their hard earned money on publicists, Spotify Playlisting companies and radio promotion before they are really ready.
Don’t Blow Your Budget on Recording Only. The biggest mistake I see indie artists make is to spend all of their money on recording, leaving nothing for marketing.
Clearly Communicate Your Story. My biggest piece of marketing advice for 2019 is to know how to communicate your story.
Put Your Fans First. As we move forward in this new era of the music industry, it’s become more and more apparent that the only gatekeepers in the industry are the fans.
Build An Industry Email List. Retain email addresses of journos, bloggers, and playlist/tastemakers so you can contact them in the future about your work.
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How to Save Money in the Recording Studio: https://found.ee/studio
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.
1. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want.
2. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available.
3. YouTube and Facebook are the new radio. Nurture your following there and release on a consistent basis. It’s where the people you want to reach are discovering new music, at least for now.
4. Growing your audience organically is best. Don’t expect your friends and family to spread the word, as they don’t count. If you can’t find an audience on your own merits, there’s something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience.
5. First and foremost, it all starts with the song. If you can’t write a great song that appeals to even a small audience, none of the other things matter much.
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Songwriting Collaborator – Do You Need One? https://found.ee/collaborator
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.
1. It’s all about scale. You can’t think about numbers the same way as in the old days when sales ruled. A hit that sells only 50,000 combined units (album and single) may have 500 million YouTube views or Spotify streams or more. Once upon a time, a sales number like that would’ve been deemed a failure, today, it’s a success. Views don’t equal sales, and vice-versa.
2. The scale is not the same. In the past, 1 million of anything was considered a large number and meant you were a success. Today anything with that number hardly gets a mention, as it takes at least 10 million streams or views to get a label or manager’s attention. 50 million is only a minor hit, while a major hit is in the hundreds of millions.
3. There will be fewer digital distributors in the future. It’s an expensive business to get into and maintain, so in the near future there will be a shakeout that will leave far fewer digital competitors. Don’t be shocked when you wake up one day to find a few gone.
4. It’s all about what you can do for other people. Promoters, agents, and club owners are dying to book you if they know you’ll make them money. Record labels are dying to sign you if you have have an audience they can sell to. Managers will want to sign you if you have a line around the block waiting to see you. If you can’t do any of the above, your chances of success decrease substantially.
5. Money often comes late. It may not seem like it, but success is slow. You grow your audience one fan at a time. The longer it takes, the more likely you’ll have a long career. An overnight sensation usually means you’ll also be forgotten overnight. This is one thing that hasn’t changed much through the years.
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Three Ways to Determine Songwriting Credits: https://found.ee/credits
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
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Check out Blasko’s Spotify Playlist here volumeforever.com
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Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0.
Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019.
1. Streaming Services Remain Unprofitable. Almost all dedicated streaming services are very good at what they do except for one thing – making money. Choked by the weight of label licensing deals, these platforms struggle to find a way to become profitable, leading to a major market consolidation that begins in the new year.
2. Article 13 Brings YouTube Chaos. Be careful what you wish for, major labels, as YouTube is plunged into chaos following the passage of EU Article 13, which holds streaming platforms responsible for the files that their users upload. With YouTube (and other streaming platforms) having to purge so many videos, artists and labels take a big hit in revenue, but even worse, in exposure as well.
3. Artists Use Social Media For Promo Less. Many artists have relied on social media as a method of both growing and engaging their fan bases, but that changes in 2019 as the only way to large-scale engagement comes from paid promotion on the various social platforms.
4. Live Music Legends Replaced By New Faces. The concert industry has long worried about what would happen after the 60s, 70s and 80s legends stopped touring, but a new crop of superstars prove that there are stadiums that they can fill. The live portion of the industry continues to grow despite higher ticket prices and perceived price gouging.
5. Streaming Changes Song Structure Even More. Over the last couple of years song structure has changed because of streaming, with fades giving way to beginning a song right on the chorus to hard endings. Now song length will be the next to change as artists make songs shorter. After all, it’s more profitable to have a fan listen twice instead of to only one longer song.
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Four Ways to Make Your Recording Demos Work For You: https://found.ee/demos
Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.com
Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.
Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.com
Email any questions or comments for the podcast to [email protected]
Join the ManageMental Group on Facebook here!
Follow Blasko on Twitter/IG: @blasko1313
Follow Mike Mowery on Twitter/IG: @mikeoloop
Check out Blasko’s Spotify Playlist here volumeforever.com
ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices - Visa fler
