Avsnitt
-
Show Notes
Talks with Earl Gardner
Originally from the UK. Married with two grown up children and a new grandchild. Spent 10 years in the British (Royal) Air Force working as a surgical technician. Spent 15 years working in medical sales working for companies such as Draegar, Medtronic and Pfizer. Transferred to the US in 2001 to work as the sales and marketing director for North America for his company at that time. Started his first company (medical consultancy) in 2004 which eventually led to him starting Alchemy Digital Media in 2007. Now in our 13th year offering Web Design, SEO and Rank and Rent Services. Started ADM Real Estate Photography and Videography with his son in 2018.
Subscribe to the show!
iTunes/Spotify/Google Play/Stitcher
Tips from Earl:
His Big Tip: read everything but believe nothing. What I mean is-you get a lot of advice but don't believe anything until you test it out yourself. Again, it's good to learn from other people, but test it for yourself. Another Tip: Even if you are using something automated-don't make it look automated. Take the time to make it look real. So we rank for certain keywords, so that it will get natural traffic.Show Notes with Takeaways:
(3:27) What would you say is something that's a valuable tip for local SEO’s?
Read everything but believe nothing. What I mean is-you get a lot of advice but don't believe anything until you test it out yourself. Again, it's good to learn from other people, but test it for yourself.(6:24) What led you to starting your own business and SEO of all things?
I left school at 18 and I didnt go to college, I served in the British Air Force for 10 years as a surgical technician, so my working background has always been in the medical profession. After that I went into medical sales for 15 years. I worked my way up to the sales and marketing director-I had a budget for marketing for my company and that budget included managing the website and I had to keep paying for the site to be updated. So I learned how to do this myself instead of paying people to do this. So I started to learn HTML. I was traveling too often and wanted to be home with my son who was 3 at the time. My first company was actually a technical consulting company, and I continued to learn how to build sites-and soon we were getting calls asking for requests to build sites.(14:30) What would you say are some of the things you’ve really hit on that have worked in terms o
-
Show Notes
Talks with Dan Anton
Dan Anton is a lifelong entrepreneur with a passion for leading and serving. He joined the Army immediately following 9/11 and ascended to the rank of Major as an Infantry Ranger and served 2 combat tours. As a civilian, Dan currently owns and operates a 7 figure digital agency as well as several 6 and 7 figure SaaS companies.
Subscribe to the show!
iTunes/Spotify/Google Play/Stitcher
Tips from Dan:
His Big Tip: Go on the Chrome extension store and it’s easy to find uncompleted extensions and reach out to the developer and buy the extension because they still have their lists that go along with it. Then you can support the extension the way it is or reach out to the list or steer them in a new direction of something similar to what they originally signed up for. Another Tip: By doing more than just SEO, such as retargeting through email or chat bots, you are adding more value for your clients, which is better for you because you are stacking these benefits which are getting your clients leads.Show Notes with Takeaways:
(2:03) What would you say is something that's a valuable tip for local SEO’s?
Finding extensions via Chrome and buying the uncompleted or un-updated extensions and getting their lists. It's a quick way to build an email list. You didn't just buy a list, you bought the business so you can email them through the extension platform and let them know there's an update.(5:10) Are there a lot of different extensions across different industries?
Yes, there's no real shortage across the board. In the Chrome store, you can find the developer, you can find the last time it was updated and you can work from there-Just use the search function in the chrome store, and you’ll most likely find something.(8:06) Tell us about your journey-how did the growth of your agency evolve?
I got out of the army and wasn’t sure what direction I wanted to go-I kind of had experience buying and selling on ebay so I knew there was an opportunity to make money online. Lots of self education and studying- through this I found voids in the market where people were asking for things to be automated. So that’s how the software side of it started to come out. With this I became a student of SEO. And eventually I had people reaching out to me saying “this software is great, but I don’t have the time, can yo -
Saknas det avsnitt?
-
Show Notes
Talks with Marco Benavides Ferlini
Marco co-founded (With Bradley Benner) Semantic Mastery, providing SEO and semantic web training and education. He provides SEO, personal and business growth training and is known as the unrepentant spammer and mad scientist because of his constant testing of Google's algorithms to get real results in the search engines. He co-hosts Hump Day Hangouts and has been successfully been working online since 2003.
Subscribe to the show!
iTunes/Spotify/Google Play/Stitcher
Resources:
To learn how to connect with Marco or learn more about his charity-please see the "How to connect with Marco" section below.Tips from Marco:
His Big Tip: NO “hat” SEO-tweak your mindset and focus on results-not about Google's terms of service. Another Tip: There is no such thing as duplicate content. There is only the original (the master copy) everything else is then a copy of that content, but Google will not punish you for republishing that content.Show Notes with Takeaways:
(1:58) What would you say is something that's a valuable tip for local SEO’s?
No Hat SEO-a lot of people spend their time arguing in chats about black, white or gray SEO. If you’re thinking along those terms, you need to tweak that mindset and focus on results.(6:14) How did you get to where you’re at now? Can you share insight in where you started-what did you do before SEO?
I was a business manager for a company but then the company got sold. I was put in a cubicle. I didn’t like that so I quit and moved to Costa Rica I have a degree in computer programming (just as a background) and I was at a party and a guy asked if I could help him get more traffic to his site and I said sure! And that's where it started.(9:18) What's important for Google today? Can you give some insight on what people can do right now to see results?
At the foundational level (with Google) -it’s still all the same. If you get carried away with all of the changes Google is making, you are falling into their trap of not paying attention to the simple things that work on the web. I focus on the math.(11:38) Is there something people can do today that can start g
-
Show Notes
Talks with Bradley Benner
Bradley co-founded Semantic Mastery, providing SEO and semantic web training and education, where he has taken the role of instructor/coach. He regularly holds Hump Day Hangouts (weekly digital marketing Q&A sessions) and private group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web.
Subscribe to the show!
iTunes/Spotify/Google Play/Stitcher
Resources:
Crunchbase: https://www.crunchbase.com/
To view the ways to get in touch with Bradley or Semantic Mastery-see the how to connect section below.
Tips from Bradley:
His Big Tip: Optimize via the semantic web- create entities through structured data Another Tip: Important to have organization or corporation markup and local business markup-you also should have different designation of business types as well. Then start to get posted or published on a lot of other sites out there that validate your entity (Your social media sites are good for this)Show Notes with Takeaways:
(1:29) Share a valuable tip you can WOW us with about Local SEO?
We’re going further and further into the semantic web with Google's newest algorithm update called BERT -and it’s all about entity validation. I’ve heard you can't optimize for BERT, and that's not true, it's about optimizing an entity-the semantic web entities. One way to optimize semantic web entities is through structured data. Iframes act as dofollow links-bidirectional dofollow links.(3:25) Can you breakdown a little more what the semantic web is and how we’ve had this move toward entities
Semantic web is: a shift from strings to things. Meaning: Google has shifted from using a query of search strings of keywords to things, which its identifying as objects or entities. For the semantic web to understand how there is a relationship between these objects structured data must be used.(7:45) Can you give some tips on where you would start on establishing their entity?
It’s going to start with your “money site” your self hosted site, and -
Show Notes
Marie entered the field of SEO in 2006 and as her knowledge base expanded, her career evolved from strictly SEO consulting with local businesses to also include strategizing with SEO agencies around the world. With her partner, Moon, they spearheaded an online SEO group with over 4,000 members: Rule Your Rankings, SEO Unstuck, which focuses on technical and on-page SEO.
Subscribe to the show!
Itunes/Spotify/ Google play/ Stitcher
Resources:
Marie mentions some of her favorite tools including:
Google Search Console: https://search.google.com/search-console/about ahrefs: https://ahrefs.com/ Sitebulb: https://sitebulb.com/ You can learn how to connect with Marie, and check out her course website at the bottom of the show notes page.Tips from Marie:
Her Big Tip: Check to see if you have more than 1 page optimized for the same keyword. Many sites are stuck because Google is confused on which page to rank for a particular keyword. Another Tip: Use ahrefs to catch cannibalization pretty quickly by checking if you have pages coming in and out of the index. Tip 3: The secret is there really is no secret! Stick to a repeatable system so you can stay focused on what needs to be done, instead of paying attention to all the other “tricks” out there.Show Notes with Takeaways:
(1:53) What’s a valuable tip about local SEO you can share?
The first thing we are seeing on sites that are stuck in the rankings is: They’re targeting the same keywords on multiple pages, because they think they are creating relevancy. Don't do this! Example: Say you're taking a homepage for Austin Roofing and they want to create relevancy in their own website, so they create service pages that target Austin roofing, and they target it in the meta title, in the URL and within the content, and they will go even further and talk about it in their blog-They feel if they mention Austin roofing, over and over-they are creating relevant content. But what y -
Show Notes
David is 10 feet tall and shoots lightning bolts out of his eyes. Amazing stuff...He's also been doing SEO for clients full time since 2012. In a previous life, he was an industrial engineer for the man.
Subscribe to the show!
Itunes/Spotify/ Google play/ Stitcher
Resources:
David mentions some of his favorite tools including:
One Note Camtasia serped.net Head to the bottom of the show-notes to see how to get in touch with DavidTips from David:
His Big Tip: Make a GMB Page relevant to points of interest around the city you want to rank in. (You can also do this on your own site too-not just the GMB Listing) Another Tip: Document everything Tip 3: Don’t over optimize your Google my Business NameShow Notes with Takeaways:
(1:43) What’s a valuable tip about local SEO you can share that will help people make a difference?
Make a GMB Page relevant to points of interest around the city you want to rank in. (You can also do this on your own site too-not just the GMB Listing) GMB LIstings are very location dependant-and even writing an article about a point of interest in that area-it can help your ranking Pull up a map-and look up what are somethings in that area (such as neighborhoods, museums-things that are unique to that location) and have an article written then link from that page to the URL that's in your GMB page on your site-you can also do this with your offpage SEO.(4:28) What lead you into SEO?
I actually did build websites when I was a kid-I built computers-I was into math and science. I did go to school for engineering-mechanical and industrial (More on the statistics side of things-analyzing data) I knew working “for the man-a day job” wasn’t for me. So I quit early 2012 and started getting into having clients-which was a rough start But then things kicked off from the -
Show Notes
Chaz is a local SEO and owner of two 7-figure marketing
agencies. A year ago, he helped launch the GMB management software Local Viking
and now has access to performance data for over 150k GMB listings. He bases his
SEO local strategies on testing and empirical data rather than theory.Subscribe
to the show!iTunes/ Spotify/ Google Play/ Stitcher
Tips
His Big Tip: Writing triplets. Triplets go back to how the entity engine finds information about your entities. There’s a writing style they look for called “triplets”: Subject, predicate, object & and when you start writing your brand facts in that manor and putting those “entity pages” -it helps with ranking and relevance. Another Tip: Local Content Silos are super powerful (Internal linking) Tip 3: Encourage clients to get their customers to interact with the google checks-ins with possible incentives to “check in” when at that location.
from the guest:Show
Notes with Takeaways:(1:43) What’s your number one tip you want to pass along to
Write in triplets Local content silos are working
our listeners?(5:49) How did you
Journey began when opening a business at the age
get into SEO?
of 19-into commercial doors and hardware (way back when phone books were
relevant-and was in the business during the transition of phone books to the
internet) So I had to learn how to be found. I started helping family members with ranking
their own businesses. From there I transferred into client agency and white
label and on and on from there.(7:53) What are you most excited about in SEO right now?
The influence of photos and videos in SEO right
now-google is really becoming adept at parsing media. Seeing more about google maps focusing more on
the user interaction aspect.(9:10) Any predictions on where google is going?
More WAZE type aspects being integrated in
maps-I would imagine there will be a merge of the platforms(11:09) What are the mistakes you are seeing people make?
-
Tune in to this weeks episode Talks Jordan Pearce, where your host Matt Versteeg interviews Jordan about his experience with Google Maps, and Google my Business listings and gets him to share his tips and tricks with you. If you’re interested in the latest and greatest in local SEO, every week I interview someone who is succeeding in the field and ask them to share their tips to help you succeed as well!
Show NotesTalks with Jordan Pearce
Jordan has been in the local SEO field for clients and his own business for over 12 years. He was an early user of Google Maps and was a top contributor for helping create roads and buildings in Mapmaker which lead him into testing the different factors that make a difference in your listings. His expertise is in optimizing GoogleMyBusiness listings.
Subscribe to the show!
Itunes/ Spotify/ Google play/ Stitcher
Resources:
Jordan mentions a tool he uses that he and a few others created: Geomapy
Jordan also mentioned he likes using the tools:
Local Viking
Local FalconTips from Jordan:
His Big Tip: Treat your GMB like it’s your money site. Another Tip: You shouldn’t be testing new techniques on your client’s sites. When you hear something new, you should test it out yourself. Tip 3: When Google comes out with something new, it’s for a reason. It’s not to mess up SEOs, so pay attention to what they are changing. Tip 4: As you start building a brand, remember that citations and your onpage are still important.Show Notes with Takeaways:
(2:07) What’s a valuable tip about local SEO you can share with our listeners?
Treat your GMB like it’s your money site. Adding all the services, everything that you offer. Google is adding many new features every single month. The number one reason to do these updates is to make sure their users are satisfied while keeping them on Google. Fill everything out for your GMB from the start-it really helps you to increase your engagement.(6:40) What lead you to the understanding to use your GMB like your money site?
Pay attention when Google does -
Show Notes
Talks with Saravanan Ganesh
Saravanan Ganesh has a Masters from the University of Michigan in Computer Engineering and has worked for GM and FORD as a computer analyst and engineer. He left the corporate world about 5 years ago and is a master in local SEO and teaching his skills.
Subscribe to the show!
Itunes/ Spotify/ Google play/ Stitcher
Resources:
Saravanan mentions what he thought was the most valuable training for him getting started: “OMG Machines”: https://omgmachines.com/ One of his favorite tools is ahrefs: https://ahrefs.com/Tips from Saravanan:
His Big Tip: Don’t go straight for the large cities and big niches. Work with sub-niches or cities of populations of 150,000-100,000 or less to rank quickly and easily with just a few on page optimizations and backlinks. It will be less work, and you will see results faster. Another Tip: Test everything! Don’t just listen to what you’re hearing. Test it out for yourself, that way when you hear new news, you’ll have the fundamentals down and wont worry- you’ll know how to fix it. Tip 3: Use ahrefs for keyword research Tip 4: Learn the who, not the how-a great way to help you scaleShow Notes with Takeaways:
(2:35) What’s a valuable tip about local SEO you can share with our listeners?
“…Forget the dentist in Chicago, forget the plumber in Dallas, go find the city with like 100,000 population, 150,000 population, even less and find the niche like the home inspection guy, people don’t think about it often” “…they’ll be willing to pay you and you’d be surprised, just with a few good onpage optimization tweaks, maybe a couple of backlinks, maybe no backlinks-you’ll be able to rank and bank for these guys.”(6:03) Share your Journey into SEO
After completing my Masters and working in the corporate world, I realized this wasn’t truly making me happy In 2014 I received an email from Bob Proctor about SEO and how much you could be making monthly (At first, I thought it was a scam…) I purchased a product called OMG Machines and that’s when I started learning all that I could about SEO and from the -
Tune in to this weeks episode as we kick off the start of our podcast The Local SEO Show- Talks with Top SEO's with your host Matt Versteeg! This is the introduction episode where Matt will share how the show will go each week and will give you some insight into how he got into SEO and why he started this Podcast. If you’re interested in the latest and greatest in local SEO, every week Matt interviews someone who is succeeding in the field and asks them to share their tips to help you succeed as well!
