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How can local businesses effectively manage their online and offline reputation? In this episode of the Local Marketing Lab, Shereen Qumsieh, co-founder and CEO of Akira, shares her insights on mastering reputation management for local businesses. With over 20 years of experience in the tech space, Shereen dives into the critical aspects of turning data into actionable insights, responding to customer feedback, and maintaining accurate business listings.
Here are some topics discussed in the episode around mastering your online and offline reputation:
Present data as actionable insights rather than overwhelming numbersResponding to both positive and negative online reviewsSoliciting direct customer feedback before it becomes an online reviewThe “Goldilocks zone” for Google reviews and why it mattersAccurate business listings in online reputation
ResourcesConnect with Shereen Qumsieh on LinkedIn.Learn more about Akira.
Other shout-outsMichael Beck from Popcorn GTM.
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What makes a restaurant (or business) unforgettable? In this episode of the Local Marketing Lab, Christian Fischer, a seasoned chef and hospitality expert with over 35 years of experience, shares insights on how to improve customer experience with authentic hospitality. From his journey as a French-trained chef to becoming a consultant and author, Christian unveils the secrets behind creating memorable dining experiences that keep customers coming back.
Here are some topics discussed in the episode around how to improve customer experience with authentic hospitality:
Create authentic dining experiences that resonate with customersImportance of specialization in menu design and restaurant conceptTurning culinary skills into diverse business opportunitiesThe value of staying true to your roots and background in businessAdapt to changing customer expectations in the hospitality industry
ResourcesConnect with Christian Fischer on LinkedIn or on his website.Check out the Disruptive Chef Entrepreneur Podcast.Listen to the episode with Chef Adam Lamb.Learn more about the Culinary Executive Mastermind.If you want to write a book, take Christian’s course.
Other shout-outsJason Berkowitz for hilarious and amazing stories.
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Saknas det avsnitt?
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Are you struggling to balance value offerings with premium items in your restaurant? In this episode of the Local Marketing Lab, Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at Branded Strategic Hospitality, reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enhancing customer experience, and implementing innovative marketing tactics to drive revenue in today’s competitive landscape.
Here are some topics discussed in the episode:
Implementation of a successful barbell marketing strategyEffective use of gated WiFi for customer data acquisitionComprehensive restaurant techPersonalization in customer interactionsTips for increasing customer lifetime value (LTV) and average order value (AOV)
ResourcesConnect with Rev Ciancio on LinkedIn.Check out Rev’s restaurant, Handcraft Burgers and Bew.Learn more about Branded Hospitality Ventures and Yeah! Management.Sign up for Rev’s weekly newsletter.
Other shout-outsGregg Majewski for his marketing expertise.Condado Tacos for their marketing targeting.Ferazzoli’s Italian Kitchen for excellent customer experience.
Restaurant techVivaSpot – gated WifiToast – POS (Point of Sale)MailChimp – email and CRMBikky – CDP (Customer Data Platform)Marqii – online listings and reputation managementOvation – guest feedbackSpendgo – customer loyaltyGuru Club – reward customers for posting on InstagramByte – ordering kiosks
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Are you struggling to stand out on social media amidst the constant noise and competition? In this episode of the Local Marketing Lab, Jonny Fowler, VP of Business Development at American Financial Network, shares his proven strategies to master social media through organic growth and powerful local impact.
Jonny, a 25-year veteran in the mortgage industry, has cracked the code on leveraging social platforms to build an engaged following and drive real business results. In this value-packed conversation, he reveals the secrets to creating content that the algorithms love, building meaningful connections within your local community, and overcoming common fears that hold people back from social media success.
Here are some topics discussed in the episode around how to master social media:
How to create compelling, organic social media contentLeveraging local businesses in your marketing effortsImportance of consistency in social media postingOvercoming fear and self-doubt in content creationPower of short-form video content
ResourcesConnect with Jonny Fowler on LinkedIn.Learn more about American Financial Network.Follow Gary Vaynerchuk for expert social media tips.
Other shout-outsListen to Get involved. Engage locally. Be the Mayor. with Eric Knott, COO at PDQ Restaurants.Frank Gray and Brian Stevens for teaching Jonny how to “do video”.Tony Robbins for pushing others to overcome their fears.Dan Habib for excellent video content around real estate, mortgage, and crypto.
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In this episode of the Local Marketing Lab, we explore the powerful connection between effective training, exceptional hospitality, and repeat customers with Jason Berkowitz, a hospitality veteran and founder of Arrow Up Training. With over two decades of experience spanning more than 50 restaurant openings, Jason shares invaluable insights on how businesses can boost repeat customers with training and create memorable guest experiences. His unique blend of psychology-backed management techniques and creative problem-solving offers a fresh perspective on cultivating customer loyalty in the hospitality industry and beyond.
Here are some topics discussed in the episode:
The difference between service and hospitalityStrategies for implementing effective training programsTips for improving order accuracy in takeout and deliveryMethods to enhance employee retention and satisfactionBuilding strong relationships with guests
ResourcesConnect with Jason Berkowitz on LinkedIn.Learn more about Arrow Up Training.
Other shout-outsFollow Shawn Walchef and Troy Hooper on LinkedIn for tips on digital hospitality.Check out Tocaya Organica, modern Mexican food with locations in Arizona and California.Ronan for excellent marketing, training, and hospitality.
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Can you transform your local business in 90 days or less? In this episode of the Local Marketing Lab, Amber Martinez, Brand President and Operating Partner at JEM Wellness Brands, reveals how she’s done just that throughout her 25-year career in the fitness-wellness industry. She unpacks powerful strategies to transform your local business through grassroots marketing, community engagement, and innovative partnerships.
Here are some topics discussed in the episode around transforming your local business:
Consistent messaging across multiple marketing channelsHumanizing your brand through social media and community engagementLow-cost, high-impact local marketing tactics for immediate implementationTurn existing customers into powerful brand advocatesTechniques for building strategic local business partnerships
ResourcesConnect with Amber Martinez on LinkedIn.Learn more about JEM Wellness Brands.Find a Crunch fitness location near you.Watch the episode with Allison Rand from YouFit Gyms.
Other shout-outsJamie Esslinger and Emily Gentry on the JEM Wellness marketing team.Whole Foods for great community involvement and local partnership.
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Are you tired of lackluster loyalty programs that fail to boost customer spending? In this episode of the Local Marketing Lab, Matt Smolin, co-founder and CEO of Hang, reveals how next-gen loyalty programs are revolutionizing customer engagement. With a background in finance and a passion for problem-solving, Matt shares groundbreaking insights on creating loyalty experiences that drive real results, including the potential for 3X higher customer spend.
Here are some topics discussed in the episode around next-gen loyalty programs:
The limitations of traditional, points-based loyalty programsHow to create engaging, gamified loyalty experiencesThe importance of personalizationStrategies for connecting loyalty across multiple channelsUsing machine learning to optimize rewards and offers
ResourcesConnect with Matt Smolin on LinkedIn.Learn more about Hang, a brand loyalty and membership platform.
Other shout-outsBoba Guys, Roam Burgers, and Ulta Beauty for their successful loyalty programs.
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Ever wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.
Here are some topics discussed in the episode around driving local growth as a hospitality hero:
The importance of community building in B2B and B2C marketingLeverage AI for practical marketing applications in restaurantsInnovative ways to use NFTs and digital assets for brand engagementThe power of authenticity and shared values in marketingBalancing technology and human touch in hospitality marketing
ResourcesConnect with Michael Beck on LinkedIn.Learn more about Popcorn GTM.Listen to an episode of Morning, Sam. Morning, Ralph.
Other shout-outsZack Oates, CEO of OvationShawn Walchef, Owner of Cali BBQJeremy Julian, Host of the Restaurant Technology Guys PodcastAshwin Kumlani, CEO of JUICERDevour, online ordering platform with NFTs
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In today’s fast-paced digital world, how can mortgage professionals stand out in their local markets? This episode of the Local Marketing Lab features Jarrett Stanley, the award-winning CMO of Nationwide Mortgage Bankers, who shares his two decades of experience in crafting meaningful local connections. From innovative lead capture techniques to long-term relationship-building strategies, Jarrett unveils the secrets to dominating your local mortgage market.
Here are some topics discussed in the episode around building meaningful local connections:
Strategies for building meaningful local connectionsProviding value beyond just selling mortgagesLeverage technology to streamline lead capture and nurturingStaying compliant with new FCC/TCPA regulationsTips for creating authentic, value-driven marketing content
ResourcesConnect with Jarrett Stanley on LinkedIn.Learn more about Nationwide Mortgage Bankers.Check out the new FCC updates regarding the TCPA rules for lead generation.Watch the FCC webinar with Eric Troutman.
Other shout-outsToby Harris, co-founder at Movement MortgageGary Vaynerchuk: Follow for great marketing tips and adviceShant Banosian, mortgage broker at Guaranteed RateRob Jayne, chief production manager at Nationwide Mortgage Bankers
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Discover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the Local Marketing Lab, Dustin Owen, Vice President of East Division Sales at Waterstone Mortgage and host of the Loan Officer Podcast, shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin reveals how content creation and social engagement have been pivotal in building strong client relationships and driving business growth. His insights offer a fresh perspective on leveraging digital strategies to enhance local marketing efforts in the competitive mortgage space.
Topics discussed in this episode:
Leveraging your circle of influence for business growthEffective strategies for online networking and personal brandingCreating consistent, valuable contentUtilizing CRM systems for managing client relationships and marketing effortsBuilding trust through an authentic online presence
ResourcesConnect with Dustin Owen on LinkedIn.Learn more about Waterstone Mortgage.Check out The Loan Officer Podcast and the loan officer coaching community.
Other shout-outsRocket MortgageUse the Scotsman Guide to find loan originators.Follow Jordan Nutter from NFM Lending for ideas to generate leads on TikTok.Check out Jennifer Beeston from Guaranteed Rate for excellent YouTube content.Follow Amir Syed for TikTok content and his coaching company.
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Have you ever wondered why most restaurant customers never return after their first visit? It’s a staggering reality that around 70% of diners are one-time visitors, severely impacting profitability and growth. In this episode of the Local Marketing Lab, Hamed Mazrouei, CEO of Milagro, Utiliko, and Vivant, unveils the secret to boosting profits: delivering a VIP customer experience through data-driven personalization.
Here are some topics discussed in the episode around delivering a VIP customer experience:
The importance of customer retention for restaurant profitability and overcoming thin marginsStrategies for effective communication with customers, including personalization and VIP treatmentThe role of technology in streamlining operations and enabling better customer experiencesThe value of customer data for targeted marketing and communicationThe significance of basic elements like recognizing and using customers’ names
ResourcesConnect with Hamed Mazrouei on LinkedIn.Learn more about Milagro.Check out Vivant and Utiliko.
Other shout-outsStake 48 — providing a VIP experience for Hamed.
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In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.
Here are some topics discussed in the episode around local marketing tactics to boost sales:
The power of storytelling and building a brand identity to connect with customersCreative local marketing tactics like direct mail, community involvement, and business partnershipsAdapting operations and pivoting the business model during challenging timesLeveraging PR, social media, and a web series to amplify the brand storyOvercoming the “big corporation” perception as a local, family-owned business
ResourcesConnect with Michael Ungaro on LinkedIn.Learn more about San Pedro Fish Market.Check out King of Fish.Stop by Brouwerij West brewery.Order a tray of shrimp from San Pedro Fish Market on GoldBelly.
Other shout-outsPort of Los Angeles Lobster FestToast and me&u for allowing San Pedro Fish Market to succeed with their restaurant reservations and ordering.Shawn Walchef for great video content and telling stories about your brand.
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In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.
Here are some topics discussed in the episode around how user-generated content boosts performance:
The importance of prioritizing authenticity and user-generated content in marketing campaigns.Strategies for building connections and establishing a strong local presence within communities.Tips for continuous testing and optimization to improve performance and drive growth.Insights into leveraging local listings and content for better local SEO.The role of mental health and wellness in fitness marketing campaigns.
ResourcesConnect with Allison Rand on LinkedIn.Learn more about YouFit Gyms.Watch YouFit’s 80’s inspired commercial.Try out Meta’s Advantage Plus ads.
Other shout-outsDiscovery NetworkVIDA Fitness
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Struggling to cut through the noise in your local market? In this episode of the Local Marketing Lab, award-winning mortgage professional Tracie Schmidt shares battle-tested tips from a mortgage pro for standing out. With over 20 years of experience, Tracie reveals how she went from a top-performing loan officer to a local marketing powerhouse. Discover the strategies that earned her industry recognition and a loyal following.
Here are some topics or tips from a mortgage pro to make sure you get noticed:
The importance of building a personal brand and staying visible in your local market.Strategies for creating engaging, authentic content on social media.Tips for highlighting local businesses and building relationships within the community.Benefits of seeking guidance and coaching from industry experts.The value of providing valuable resources, like home buying guides, to potential clients.
ResourcesConnect with Tracie Schmidt on LinkedIn.Learn more about Supreme Lending.Check out the Schmidt Team.Watch Tracie’s video about waiting for interest rates to drop.
Other shout-outsKrish Dhokia from Kind Lending — Check out his episode on the Local Marketing Lab.
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Real estate is a dynamic industry with its fair share of challenges, from fluctuating interest rates to market downturns. In this episode of the Local Marketing Lab, Rick Haase, President at United Real Estate and Chief Operating Officer at United Real Estate Group, reveals the three keys that propelled his brokerage from the 139th largest in the country to the 6th largest in just five years – proving that you can achieve real estate success in any market.
Here are some topics discussed in the episode around real estate success in any market:
The importance of having a clear mission focused on improving agents’ successThe value of nurturing leads effectively, considering the long buying cycles in real estateTactics for generating high-quality, cost-effective first-party leads for agentsStrategies for daily prospecting and growing new connectionsWays for providing comprehensive training and education to agents
ResourcesConnect with Rick Haase on LinkedIn.Learn more about United Real Estate.
Other shout-outsCheck out Orchestra New England.Watch “the relative size of planets” on YouTube.
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If you’re feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the Local Marketing Lab, Dan Sokolik, VP of Marketing at Lee’s Famous Recipe Chicken, shares his diverse experience working with major QSR brands like Subway, Domino’s, and McDonald’s. With a background spanning the agency, corporate, and franchise sides, Dan offers a unique perspective on blending the right local marketing tools for franchisees and multi-unit operators.
Here are some topics discussed in the episode around local marketing tools for franchisees:
The role of direct mail, paid social, apps, and loyalty in a local marketing mixBuilding the right local marketing tools and partnerships for franchisee successLeveraging user-generated content and cause marketing for engagementEffective local marketing approaches for brands in rural/small-town marketsChallenges of getting buy-in for digital marketing from veteran franchisees
ResourcesConnect with Dan Sokolik on LinkedIn.Find a Lee’s Famous Recipe Chicken near you.Learn more about GiftAMeal and how you can get involved.
Other shout-outsKim Freer — CMO at Raising Canes, great example of grassroots and local marketing.Firehouse Subs — Being engaged in their communities and local neighborhoods.
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Want to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands’ success across 2,300+ locations.
Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:
Empowering and equipping front-line employees as brand ambassadors for local marketingBest practices for supporting and motivating brand ambassadorsBenefits of celebrating “local heroes” like teachers, firefighters, and nurses for building brand awareness and community connectionsStrategies for building consistent, long-term relationships with the local communityThe role of social media and user-generated content in amplifying local marketing efforts
ResourcesConnect with Elaine Patel on LinkedIn.Learn more about FAT Brands.
Other shout-outsCheck out some of FAT Brands’ franchises like Fatburger, Johnny Rockets, Pretzelmaker, and Fazoli’s.Learn more about Career Sparks.
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In today’s competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the Local Marketing Lab, Matt Wampler, an award-winning former franchisee turned tech founder of ClearCOGS, shares tips to prioritize the customer experience for driving growth.
Here are some topics discussed in the episode around how to prioritize the customer experience:
The importance of building in public and sharing behind-the-scenes storiesPrioritizing exceptional execution and customer experience over excessive marketingThe power of authentic storytelling and transparency in modern marketingLeveraging data and automation to enhance local marketing effortsThe evolution of marketing from overly polished campaigns to real, relatable content
ResourcesConnect with Matt Wampler on LinkedIn.Learn more about ClearCOGS.Listen to Eric Knott’s episode on the Local Marketing Lab: Be the Mayor.Check out ClearCOGS’ integration on Toast.
Other shout-outsShawn Walchef, Founder of Cali BBQ — Great person to follow when it comes to posting authentic content on social media and telling stories.Jimmy John’s — Their playbook for helping Matt be successful as a franchisee.Other great people to follow on social media who are posting great content:Nabeel, CEO of LunchboxAshwin, CEO of JUICERAndrew Simmons, CEO of Mama Romana’s PizzaCharlie Eblen, founder of Single Tree BBQPaul Tran, director of franchising at Hot Palette America
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In this episode of the Local Marketing Lab, Alec Hanson, the Chief Marketing Officer at loanDepot, shares his valuable insights on the power of consistency and authenticity in content creation for local growth. With over 20 years of experience in the mortgage industry, Alec unpacks proven strategies for local growth that have helped him and countless others achieve explosive business growth through content marketing. Alec also shares candid insights on overcoming excuses and embracing change, inspiring you to leverage new marketing channels for increased influence and local growth.
Here are some topics discussed in the episode around proven strategies for local growth:
The role of consistency and vulnerability in building trust and relationships with your audienceHow to find your unique voice and authentic style in content creationThe importance of embracing new marketing channels and tacticsLearning from successful content creators and industry leadersReal-life examples and success stories of content creators who’ve achieved explosive business growth
ResourcesFollow Alec Hanson on LinkedIn.Learn more about loanDepot.Listen to the Modern Lending podcast.Check out Alec’s books: “Bypassed” and “Modern Lending Playbook“.
Other shout-outsGary Vee – His content is always a treasure trove of marketing wisdom.Chris Do – A master marketer.Anthony Hsieh – Founder of loanDepot; serve customers the way they want to be served.
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In this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.
Here are some topics discussed in the episode around mortgage marketing:
Strategies for reaching and nurturing early-journey, first-time homebuyersThe role of local loan officers as trusted financial educatorsLeveraging social media and podcasting to build a personal brandRepurposing long-form content for maximum impactThe value of a collaborative, abundance-driven mindset
ResourcesConnect with Brian Vieaux on LinkedIn.Learn more about FinLocker.Check out Brian’s book, “Rethink Everything You “Know” About Being A Next Gen Loan Officer“.Check out “Rethink Everything: You “Know” About Social Media” by Kyle Draper.Listen to an episode of The Loan Officer Podcast.
Other shout-outsDustin Owen from The Loan Officer Podcast.Learn more about Downtown Boxing Gym in Detroit.
- Visa fler
