Avsnitt
-
"The Live Ecommerce Podcast" is a show that explores the latest trends and strategies in social commerce and ecommerce. In this episode, host Nicolas interviews Neil Twa, the founder of Voltage Digital Marketing, an agency that helps brands succeed on Amazon and other platforms.
Neil shares insights into Amazon's evolving social commerce strategy, including its partnerships with Meta, Snap, and Pinterest to drive sales via influencer content. He also discusses the rise of TikTok Shop and how brands can leverage short-form video to connect with customers.
Additionally, Neil provides a deep dive into the process of acquiring and evaluating ecommerce businesses for investment, offering tips on key metrics, operational considerations, and planning for an eventual exit. With his expertise in building and scaling Amazon brands, Neil offers a wealth of actionable advice for entrepreneurs and ecommerce professionals looking to capitalize on the explosive growth of social shopping.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
Connect with Neil Twa on LinkedIn: https://www.linkedin.com/in/neiltwa/
https://www.voltagedm.com/
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0
Ep 26
Instagram Algo update
Twitch & LTK video update
The power of authenticity
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Saknas det avsnitt?
-
#Curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0
Ep 25
Matt & Nicolas' bid on TikTok
5th Avenue Media
Zipline 1millionth delivery
2024 Wistia Video report
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
#Curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0
Ep 24
TCL+ & AI RomCom video
Amazon liveshopping & FAST channel
TikTok & virtual influencer
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Curated #Curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0
Ep 23
DHS import loophole
Google Vids
Fanatics IRL
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Discover how Hyva is revolutionizing the Magento ecommerce ecosystem by improving site speed and performance - critical factors for successful video commerce. Nicolas interviews Thien-Lan Weber from Hyva to learn how their lightweight front-end solution helps Magento merchants deliver blazing fast websites that maximize video content and rich media.
Hear about real-world examples of brands leveraging video marketing to drive traffic, with Hyva ensuring their sites can handle the load without crashing. Get insights into optimizing your Magento store for an exceptional video shopping experience that boosts conversions.
Thien-Lan Weber also shares her perspectives on top ecommerce trends like accessibility, the power of open source communities like Magento, and why simplicity is making a comeback. Don't miss this compelling discussion on the pivotal role of video commerce and how Hyva is empowering Magento merchants to capitalize on it.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
Meet Thien-Lan Weber on linkedin: https://www.linkedin.com/in/thienlan/
-
Curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0
Ep 22
Flip new founding round
Amazon, Retail & Innovation
Meta New Video Player
Shopify 3rd party App - data breach
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
Blog Post URL https://get.estreamly.com/blog
-
Curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0
Ep 21
Unified Retail
Beauty & TikTok
$30b Visa & Mastercard settlement
AI & Video generated content
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming and live shopping. From strategy to training, to production and execution as well as sourcing, training and management of KOLs. She is also the Founder and CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends and strategies.
Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever AliExpress 11/11 (Single’s Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US, and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/
Ep 20
Amazon New Shopping Holiday
Amazon & Mr Beast
Mattel is a Media Company
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/
Ep19
Olipop & Influencer Marketing
Hubspot State of Marketing: Insights
DTRV is not dead
Real Estate & Livestream: How one town is China is growing in RE value while the rest is on recession
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/
Ep18
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/
Welcome to the Live E-Commerce Podcast, where we dive into the fascinating world of entrepreneurship and online retail. In this episode, host Nicolas sits down with Nona Lim, the visionary founder of the popular Asian food brand Nōna Lim.
Nona shares her inspiring journey, from her roots in the vibrant street food culture of Singapore to becoming a pioneering force in the natural food industry in the United States. She takes us through the challenges of introducing fresh, authentic Asian cuisine to American consumers and how she navigated the complexities of refrigerated distribution and lack of an established product category.
As her company has evolved, Nona discusses the transition to shelf-stable products like instant noodle bowls, which has unlocked new direct-to-consumer opportunities. She provides insights into their customer journey, seamlessly blending traditional retail with emerging social commerce strategies tailored to reach a broader, younger audience.
Throughout the conversation, Nona candidly shares her experiences scaling the business. Her passion for clean, flavorful ingredients shines through as she envisions Nōna Lim becoming a trusted brand for delivering convenient, healthy Asian fare.
Join us for an engaging discussion that offers a behind-the-scenes look at the triumphs and trials of an entrepreneurial food pioneer. Whether you're a fellow founder, food enthusiast, or simply inspired by remarkable business journeys, this episode is not to be missed.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Connect with Nona Lim: https://www.linkedin.com/in/nona-lim-154314/
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/
Ep17
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/
Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture.
Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all the way down to coffee service. Discover Eric’s advice on protecting your content as a brand and an influencer, including the importance of contracts. Get tips to ensure that you’re covered all the bases in collaboration amongst everyone involved. Find out what he recommends for live streamers to avoid problems (like licensing material), especially when they’re sponsored shopping events. Gain an understanding of copyright laws and FTC regulations, and how this differs from country to country.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Learn about eStreamly livestream Trivia: https://get.estreamly.com/live-trivia
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/
Ep16
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/
Join host Nicolas Baillache as he interviews Cesar Martin, founder of Chatwith, a WhatsApp CRM company, about the opportunities and best practices for leveraging WhatsApp's 2 billion users for business.
They discuss why WhatsApp is so popular internationally compared to the US, the viral network effects fueling its growth, and how its multimedia messaging capabilities create a rich environment for consumer engagement. Cesar explains the differences between WhatsApp's versions for consumers, businesses, and larger companies.
He shares tips on respecting WhatsApp's intimate, personal nature when marketing on the platform, why inbound marketing is best practice, and how to effectively use groups, events, and one-on-one messaging for promotions and sales. Listen to learn the exceptional open rates possible on WhatsApp compared to email.
Cesar also discusses how WhatsApp commerce is evolving with payments, automation, and potentially becoming a "super app." He talks about the promising applications for B2B transactions, community building, and even in-store retail sales associate relationships.
Discover why WhatsApp is a must-have channel for export/import businesses and those selling digital goods globally. Learn more about how Cesar's company Chatwith can help brands activate WhatsApp's potential at scale.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
-
Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/
In this episode of the live e-commerce podcast, host Nicolas Bailliache interviews Mark Washington, founder of SuperGut, a company that creates gut-healthy superfoods focused on appetite and cravings control.
Mark shares his journey from health/wellness executive to entrepreneur, sparked by the tragic familial event due to complications from obesity and diabetes. This personal tragedy made Mark reflect on his purpose and inspired him to start SuperGut five years ago.
He describes SuperGut's products as functional foods that improve gut health and impact metabolic health issues like healthy weight management and blood sugar control. The products tap into the body's hunger-resisting hormone GLP-1, similar to popular weight loss drugs like Ozempic.
Mark discusses SuperGut's marketing and distribution strategies as a digitally native brand, including social media, advertising, earned media, influencers, and their own educational "edutainment" video content. After years of only selling direct-to-consumer online, SuperGut recently expanded into Amazon and several retail chains.
Mark also shares the current challenges of managing rapid growth and keeping up with demand. He talks about the importance of really knowing your differentiator and purpose as a brand, and shares his vision for SuperGuts to become known as "the GLP-1 superfood brand" in the next few years as natural appetite and weight control rise in popularity.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
-
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce
Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/
Ep14
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
-
Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/
In this episode of the live ecommerce podcast, host Nicolas Bailliache interviews Eden Laurin, co-founder and CEO of Nyssa Care, about her journey in founding a company aimed at providing innovative products for women during pivotal and often overlooked times in their lives.
After having her own difficult postpartum experience with inadequate hospital provisions, Eden realized the lack of support, products, and education around women's post-delivery recovery. She teamed up with friends with backgrounds in branding and marketing to launch Nyssa Care in 2018, with the mission to modernize feminine care across various life stages.
Eden discusses Nyssa Care's journey to bring postpartum products into the mainstream retail space and connect with women during pregnancy to better prepare them for the "fourth trimester." As postpartum recovery has been an unspoken and coded topic, educating consumers presented initial challenges. Eden shares how Nyssa Care overcame them through a diversified distribution strategy online and offline, while leveraging partnerships and brand advocates within the medical community.
The conversation covers the constant need for innovation and how an unexpected competitive threat in 2022 challenged Nyssa Care's business foundations. Eden reflects on the lessons around securing assets and relying on her support network during this "dark time." She remains hopeful for Nyssa Care's future focused on cementing hospital partnerships and continuing to design healthcare improvements for women
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
https://www.linkedin.com/in/edenlaurin
https://nyssacare.com/
- Visa fler
