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Abstract: The creator economy represents a transformative opportunity for organizations seeking to enhance their audience engagement and cultural relevance. This paper explores how businesses can strategically integrate digital content creators—who build sustainable careers through platforms like YouTube, TikTok, and Instagram—into their marketing, product development, and community engagement initiatives. By examining the defining characteristics of this rapidly expanding sector (projected to reach $100 billion globally by 2025), the article provides frameworks for identifying appropriate creator partnerships and outlines various collaboration models including sponsored content, product reviews, tutorials, and brand ambassador programs. Through illustrative case studies from the mental health and luxury fashion industries, the paper demonstrates how thoughtful creator partnerships can yield measurable benefits in audience growth, engagement, and brand perception. The discussion concludes with best practices for establishing authentic, transparent, and mutually beneficial relationships with creators to cultivate long-term audience connections in this influential economic sector.
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Abstract: This article examines the critical leadership competencies required in today's diverse global workplace, presenting both theoretical foundations and practical applications for effective multicultural team management. It synthesizes research demonstrating how diversity, when properly leveraged through inclusive leadership practices, drives innovation and business success while acknowledging the inherent challenges of cross-cultural collaboration. The article provides evidence-based strategies for leaders to develop cultural awareness, establish inclusive workplace cultures, implement fair policies, capitalize on diverse perspectives, build coalitions across differences, support mentorship programs, address microaggressions, and accommodate diverse work-life needs. Throughout, practical examples illustrate how organizations across sectors have successfully implemented these approaches, ultimately arguing that leaders who can skillfully navigate diversity dynamics through empathy, fairness and commitment to developing all talent position their organizations for competitive advantage in the global economy.
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In this podcast episode, Dr. Jonathan H. Westover talks with John Addison about his book, Turn Your Fear Into Fuel.
In 2015, John Addison retired as co-CEO of Primerica, one of the world's largest financial services companies. Today, he shares his servant-leader ethos as a sought-after keynote speaker and leadership consultant. Through his consulting business, Addison Leadership Group, John utilizes over four decades of stories from his own life to encourage people to embrace leadership as a service to others rather than simply a title. He sits on numerous boards of directors, and in 2025, he was honored with a Lifetime Achievement Award from Direct Selling News, the direct selling industry's premier source for news and education. John is the best-selling author of Real Leadership: 9 Simple Practices for Leading and Living With Purpose, Addisonisms: Quotes to Live By, and Turn Your Fear Into Fuel.
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Abstract: This article examines the growing "coordination tax" in modern workplaces—the increasing time and effort employees spend on communication, alignment, and stakeholder management rather than core productive work. The authors explore how organizational complexity, technological proliferation, and flattened hierarchies have intensified coordination demands, with research indicating knowledge workers now spend 35-80% of their time on coordination activities. This hidden productivity drain not only hampers organizational effectiveness but also increases worker stress and reduces job satisfaction. The article presents evidence-based strategies to mitigate coordination costs, including raising awareness of coordination needs, streamlining communication channels, empowering self-managed teams, leveraging digital tools, balancing coordination with autonomy, and learning from coordination failures. By implementing these approaches, organizations can reclaim employee bandwidth for substantive work and boost overall productivity in today's collaboration-intensive environment.
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In this podcast episode, Dr. Jonathan H. Westover talks with Shawnasia Black, Raphael Williams, and Kavita Singh Gilchrist about empowering resilience and nurturing motivation and self-care amid DEI challenges.
Raphael Williams, WELL AP, serves as Senior A&D Manager for Allsteel, a leading innovator in workplace furnishings and architectural product solutions. He also serves as Equity Council Co-Chair for the International Interior Design Association’s New York Chapter (IIDA NY). He aspires to educate and inform the architecture and design community on various Justice, Equity, Diversity, and Inclusion (JEDI) initiatives, such as Equity Council’s JEDI Action Lab Series.
Kavita Singh Gilchrist (she/her) is Co-Founder and Managing Partner of Racial Equity Partners (REP), a national consulting practice that has helped 30+ organizations build skills and pathways to advance racial equity, diversity and inclusion. Before REP, she spent 20 years designing programs with education and community-based nonprofits, working to help people navigate inequitable systems by shaping inclusive services that benefit all people and positively impact their life outcomes. Kavita is also Founder and Director of Made for Me Books and lives in Harlem, NY with her family.
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Abstract: This article examines how organizational silence threatens business success in today's complex environment, where employee reluctance to voice concerns impedes innovation and problem-solving. It explores the critical relationship between psychological safety and organizational performance, demonstrating how dissenting opinions drive adaptability while silence generates hidden costs through withheld information and diminished engagement. The authors present practical frameworks for leaders to assess cultural health through surveys and focus groups, while outlining specific leadership behaviors that foster courage: modeling open communication, encouraging constructive dissent, and addressing retaliation concerns. Through contrasting case studies of Netflix's candor-driven success and Wells Fargo's fear-based failure, the article provides actionable strategies for establishing diverse feedback channels and recognition systems that empower employees to speak up, ultimately arguing that a culture where people feel safe to voice their perspectives creates sustainable competitive advantage in rapidly evolving markets.
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In this podcast episode, Dr. Jonathan H. Westover talks with Patrick Hardy about engaging your employees in disaster planning and response.
Patrick Hardy is founder and CEO of Hytropy Disaster Management™, the largest full-service small business disaster management company in the US. A Certified Emergency Manager®, Certified Risk Manager®, Master Business Continuity Professional®, and a FEMA Master of Continuity® he has extensive experience working in the public, private and non-profit sectors in disaster management from micro-businesses to Fortune 500 companies including Google, Merck, Parsons Corporations, and many others. His first book: Design Any Disaster: The Revolutionary Blueprint to Master Your Next Crisis or Emergency was released March 2023.
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Abstract: This article presents a comprehensive framework for developing organizational leadership talent through strategic identification and nurturing of high-potential employees. It outlines a systematic approach beginning with robust talent identification based on capability, engagement, and growth capacity rather than just performance metrics. The framework then details effective development strategies including formal training, experiential learning opportunities, and self-awareness building through feedback and coaching. The article emphasizes the critical role of executive sponsorship in advancing emerging leaders and highlights the importance of continuous evaluation to refine leadership development efforts. By implementing this multifaceted, research-backed approach that combines thoughtful assessment, meaningful development experiences, and ongoing support, organizations can build sustainable leadership pipelines that ensure long-term success through periods of change and growth.
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In this podcast episode, Dr. Jonathan H. Westover talks with Dr. Ishan Shivanand about dealing with workplace stress and burnout.
Dr. Ishan Shivanand is bringing forth what is unknown about yoga. An acclaimed mental health researcher and professor, Dr. Shivanand is the founder of “Yoga of Immortals,” an evidence-based mental resilience meditation program for holistic well- being. The program has been clinically proven to reverse anxiety (75%), depression (72%), and insomnia (82%), and improve overall quality of life (77%) among test participants within four to eight weeks of regular practice. His YOI program has received commendations from U.S. Congress, the White House Office of National Drug Control Policy (ONDCP) and more. Dr. Ishan has expertise in working with people in high-stress environments and has been requested to teach YOI modalities at prestigious institutions, including M.D. Anderson Cancer Center, the Mayo Clinic, LinkedIn, Google Research etc.
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Abstract: The COVID-19 pandemic catalyzed an unprecedented shift to remote work in March 2020, fundamentally transforming workplace collaboration and meeting practices. Where in-person gatherings once dominated, videoconferencing platforms like Zoom and Microsoft Teams quickly became essential tools for connecting distributed teams. Nearly two years later, research indicates a lasting transition to hybrid work models, with studies showing 67% of knowledge workers prefer flexible arrangements and 75% reporting increased virtual meeting attendance. This evolution has prompted the development of evidence-based best practices for effective virtual collaboration, including strategic use of video, intentional body language, structured participation protocols, visual context-sharing, and asynchronous recording options. As organizations permanently incorporate remote and hybrid arrangements, leaders who establish clear communication norms, provide facilitation training, and continuously optimize virtual meeting practices based on employee feedback will create collaborative environments that maintain productivity and connection regardless of physical proximity.
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Abstract: Developing effective successors represents a critical yet often overlooked organizational leadership responsibility essential for sustainable growth and business continuity. This article examines both the research foundations and practical applications of successor development strategies across organizational levels. Beginning with strategic workforce planning to identify future leadership requirements, the process continues through skills gap analysis to understand where internal talent may need enhancement. The methodology for identifying high-potential employees moves beyond mere performance evaluation to consider learning agility, cognitive abilities, and interpersonal skills as key predictors of leadership success. Structured mentoring programs and targeted developmental experiences—including rotational assignments, special projects, and simulations—provide candidates with opportunities to develop and demonstrate leadership capabilities. Finally, rigorous assessment protocols determine successor readiness while informing ongoing development needs. Though resource-intensive initially, comprehensive successor development programs represent a strategic investment that enriches talent pipelines and positions organizations for continued success through effective leadership transitions.
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Abstract: This paper examines the critical issue of employee turnover and its substantial impact on organizational performance. While external labor market factors contribute to turnover, our analysis reveals that preventable internal organizational factors often drive employee departure decisions. Through comprehensive research and industry case studies, we identify key turnover drivers including poor leadership practices, insufficient growth opportunities, inadequate compensation, toxic workplace cultures, unsustainable workloads, ineffective onboarding processes, and lack of recognition systems. The paper further outlines evidence-based retention strategies that organizations can implement, including regular employee feedback mechanisms, leadership development, structured career advancement frameworks, competitive compensation packages, and systematic onboarding programs. These approaches not only reduce costly turnover but position organizations to build engaged, high-performing workforces that create sustainable competitive advantage in challenging labor markets.
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This article examines how organizational leaders can strategically influence their career trajectories despite the inherent role of chance in professional success. Drawing on empirical evidence, it argues that while luck cannot be eliminated from career advancement, individuals can significantly enhance their opportunities through deliberate practices. The article outlines three key strategies: building diverse professional networks through industry events and associations; maximizing learning through certifications and special projects; and cultivating a positive professional reputation through consistent performance and transparent communication. Through practical examples and research-based insights, the article demonstrates how these intentional approaches position leaders to capitalize on unexpected opportunities when they arise, effectively transforming random chance into predictable patterns of career advancement that favor the prepared and proactive professional.
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In this podcast episode, Dr. Jonathan H. Westover talks with Chris Harper about a transparent and ethical background check process.
Chris Harper, CEO and Co-founder of ZippedScript, is a visionary entrepreneur with over a decade of leadership experience. Chris's entrepreneurial journey has been defined by innovation, ambition, and resilience. From launching his first business in his teens to leading ZippedScript's game-changing education verification platform, he has consistently turned bold ideas into thriving ventures.
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Abstract: This article explores how implementing a people-first organizational culture provides sustainable competitive advantage in today's business environment. Drawing on decades of research, the authors argue that while technology and production improvements offer short-term gains, companies with cultures prioritizing human development consistently outperform peers across customer satisfaction, employee engagement, innovation, and financial metrics. The article presents a comprehensive roadmap for cultural transformation, including assessing current culture, establishing values-driven vision, aligning organizational systems with stated values, fostering continuous learning, and investing in employees as partners rather than replaceable resources. Through practical examples and research-backed strategies, the authors demonstrate how shifting to a people-centric approach requires systematic effort but ultimately creates the discretionary effort, innovation, and resilience that drive long-term business success beyond what financial incentives alone can achieve.
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In this podcast episode, Dr. Jonathan H. Westover talks with Dr. Saundra Dalton-Smith about her book, Being Fully Known: The Joyful Satisfaction of Beholding, Becoming, and Belonging.
Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Her newest book is Being Fully Known: The Joyful Satisfaction of Beholding, Becoming, and Belonging. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com. Learn more about Dr. Saundra at DrDaltonSmith.com.
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This article explores how neuroscience insights can transform organizational conflict management. It examines how the brain's threat response system, primarily driven by the amygdala, can hijack rational thinking during disputes, causing leaders to perceive opponents as enemies rather than collaborators. Drawing on neurological research, the author presents practical strategies for regulating stress responses during conflict, including creating space for emotional de-escalation, reframing adversaries as partners in problem-solving, and focusing on underlying interests rather than positions. Through case studies from academia, nonprofit management, and labor negotiations, the article demonstrates how leaders who understand and counteract their brain's default stress reactions can transform contentious situations into opportunities for strengthened partnerships and innovative solutions, ultimately leveraging neuroscience principles to build more effective conflict resolution practices in today's complex organizational environments.
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In this podcast episode, Dr. Jonathan H. Westover talks with Thomas Douglas about the importance of culture and people in achieving business excellence.
Thomas Douglas's remarkable trajectory at JMARK began in 1997, shortly after his notable tenure in the Navy. His early days as a level-1 engineer laid the groundwork for his eventual acquisition of the company in 2001. In a bold move, Tom downsized to a core team of six, a pivotal step that catalyzed JMARK’s growth into a leading MSP with over 120 employees. Under his leadership, JMARK has been a consistent name on Inc. magazine’s list of the top 5,000 Fastest Growing Private Companies and has been lauded as the Best Place to Work™. Recognized as a visionary in the tech space, Tom is revered for his insightful approach to business culture, technological efficiencies, and cybersecurity. His expertise has earned him a spot as a trusted advisor to a global clientele and as a prominent speaker on leadership and technology trends.
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This article explores how the Japanese concept of ikigai—the intersection of passion, talent, societal need, and livelihood—can be applied by leaders to foster purpose and well-being in the workplace. Amid technological disruption and globalization, employees increasingly struggle to maintain engagement and meaning at work, yet research demonstrates that purpose-driven work significantly enhances motivation, performance, and retention. The authors present a comprehensive framework detailing how organizations can implement ikigai's four principles through practical strategies including career counseling, skills assessments, rotation programs, community impact projects, and flexible work models. Drawing on case examples from companies like Komatsu, Adobe, Patagonia, and Unilever, the article demonstrates how cultivating both individual and collective purpose creates psychologically fulfilling work environments where employees thrive amid uncertainty while simultaneously advancing organizational objectives.
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In this podcast episode, Dr. Jonathan H. Westover talks with Paul Epstein about how to win Monday's.
Paul Epstein has spent nearly 15 years as a professional sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office, where he has broken every premium revenue metric in Super Bowl history, opened a billion-dollar stadium, and founded the San Francisco 49ers Talent Academy, where he became known as the “Why Coach”.
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