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  • In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles.

    He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing.

    Griff provides insights into how to approach and communicate with each style, including dos and don'ts. He emphasizes the importance of listening and asking open-ended questions to quickly assess someone's behavior style.

    Mike and Griff discuss effective communication techniques in sales, specifically when dealing with different personality types. They share strategies for overcoming objections and gaining buy-in from potential clients, particularly when it involves consulting with a spouse or partner. Griff emphasizes the importance of understanding and adapting to different communication styles, and provides tips for building rapport and making authentic connections. They also discuss the value of training and role-playing to improve sales skills.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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  • In this episode, our guest Michael Friedman from SupaFitGrow talks about...copywriting!

    Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial.

    Many businesses struggle with copywriting because they don't understand their target audience or how to create an emotional connection. Researching your ideal avatar and understanding their pains, challenges, and goals is essential for effective copywriting.

    It's also important to differentiate your brand from competitors and have a unique selling proposition (USP). Copywriting should include storytelling and highlight the benefits of your product or service. Testing and learning from data is an ongoing process in copywriting.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Loud Rumor - Where the Best Gyms Go to Grow Podcast:

    https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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  • If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. In this episode, we dive into how to understand this mindset and explore ways to overcome the initial struggle. Enjoy!

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Loud Rumor - Where the Best Gyms Go to Grow Podcast:

    https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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    Web: https://loudrumor.com/reviews

  • In this episode, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approach to member experience, and how they keep their community engaged and coming back for more. If you're a gym owner struggling with cancellations, their proven tactics will provide the insights you need to boost loyalty and retention.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Loud Rumor - Where the Best Gyms Go to Grow Podcast:

    https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

    Facebook: https://facebook.com/boom.loudrumor/

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    LinkedIn: https://www.linkedin.com/company/loud-rumor

    Web: https://loudrumor.com/reviews

  • In this episode, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specific target audiences. We explore the art of value stacking, understanding customer pain points, and the impact of urgency and scarcity in driving action. Whether you're a business owner or marketer, this conversation offers practical tips on optimizing offers to increase engagement and conversions, making it a must-listen for anyone looking to elevate their marketing game.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Let’s Connect: supafitgrow.io

    Follow Us: Loud Rumor - Where the Best Gyms Go to Grow

    Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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    Web: https://loudrumor.com/reviews

  • This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Follow Us: Loud Rumor - Where the Best Gyms Go to Grow

    Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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    LinkedIn: https://www.linkedin.com/company/loud-rumor

    Web: https://loudrumor.com/reviews

  • In this episode, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore the critical role of timely responses, revealing that making contact within five minutes can drastically increase the likelihood of conversion. With practical tips on SMS marketing, automation, and the art of follow-up, this episode is packed with actionable advice to help fitness businesses thrive.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Let’s Connect: supafitgrow.io

    Follow Us: Loud Rumor - Where the Best Gyms Go to Grow

    Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699

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    Web: https://loudrumor.com/reviews

  • I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits, she was hesitant to move forward. As we dug deeper, we both realized there was a common reason behind her reluctance—one that might be holding you back, too. In this episode of the GSDShow, we discuss why you might be facing similar hesitation and how to overcome it, so your business can continue to grow and avoid plateaus.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

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    Web: https://loudrumor.com/reviews

  • In this episode, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-trained team has allowed her to reduce her work hours while maintaining a top 10% performance within the Club Pilates brand. We dive into her strategies for sales, member retention, and the importance of following up with leads, all of which contribute to her studio's success. Lanie's story is a testament to the power of strategic decision-making and effective team management in achieving both business success and personal fulfillment.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Let’s Connect… Follow Lanie Brazell @clubpilatesauburn

    Follow Us: Loud Rumor - Where the Best Gyms Go to Grow

    Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=9c811bac4b5b4caf

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    Web: https://loudrumor.com/reviews

  • In this episode, we explore the single most important variable that can drive anyone to success. After working with nearly 4,000 businesses, I've identified patterns that separate those who achieve success quickly and efficiently from those who struggle. Today, we're discussing the number one factor that consistently stands out across all successful individuals

  • In this episode, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym’s identity, crafting a compelling brand story, and building brand loyalty through community engagement and testimonials. Effective branding leads to higher quality leads and better conversion rates, ultimately driving long-term success in a competitive market.

    GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover

    Let’s Connect

    Website: supafitgrow.io

    Follow Us:

    Loud Rumor - Where the Best Gyms Go to Grow

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  • What sets a fitness studio apart? It's about mastering the basics and implementing smart strategies. Join Mike Arce as he chats with Nick Page, the 26-year-old owner of The Trainer Page Fitness Studio. Nick's journey is remarkable; he grew his studio's revenue from $25K to $53K per month by focusing on continuous improvement, using virtual assistants effectively, and shifting from personal to group training. His story highlights the impact of dedicated leadership, data-driven decisions, and a cohesive team, illustrating how commitment and strategic thinking can lead to significant growth.

    The secret behind their incredible success?? Tune in to find out!

    -

    To learn more go to LoudRumor.com

    Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

    Free Resources Mentioned:

    How to Compile a Great Offer: https://bit.ly/3VYBliJ

    Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm

    Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4

    -

    Let's Connect...

    Follow Nick On Instagram!

    Nick Page: @nickpage_nx

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    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

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    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • The busier you get, the more crucial it becomes to have a system in place to ensure nothing falls through the cracks. Our most valuable asset is time, and if we don't know how to manage it, it will slip right through our fingers. We'll find ourselves drowning in day-to-day tasks, unable to accomplish what we set out to do. In this episode, I share the top hacks I've learned from various books, systems, and mentors to help you get the most done in the least amount of time—especially when time is a rare commodity.

    To learn more go to LoudRumor.com

    YouTube: https://www.youtube.com/@Loud-Rumor

    Follow Us!

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    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

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    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • What makes a Fitness Studio successful? It’s knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees.

    In this episode of The GSD Show, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn’t just your average GM—he's a strategic leader who has doubled his studio’s monthly revenue in just 2 years. His journey is an inspiring testament to exceptional leadership and showcases the importance of having employees in the right seats who are dialed in. Want to learn more about his strategy? Tune in to find out!

    To learn more go to LoudRumor.com

    Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

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    Let's Connect...

    Follow JB Olson on Instagram: @jb.olson

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    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

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    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each new lead into profit.

    Standing out from the crowd requires more than just offering quality classes. Emma and Jared's strategic approach not only boosts memberships but also enhances community engagement and elevates brand awareness. Their journey is a testament to the power of determination, creativity, and a strong commitment to their community.

    The secret behind their incredible success?? Tune in to find out!

    -

    To learn more go to LoudRumor.com

    Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

    Free Resources Mentioned:

    How to Compile a Great Offer: https://bit.ly/3VYBliJ

    Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm

    Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4

    -

    Let's Connect...

    Follow Emma & Jared

    Jared Nosal: @jarednosal

    Emma Lacey: @__emmalexandra

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    Follow Us!

    Instagram:

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    -----------

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    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • Join us on this exciting new chapter of The GSD Show! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we’re bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable.

    In our upcoming episodes, we’ll dive deep into successful gym owners who have transformed their businesses over the past year and hear firsthand about the crucial changes they made to achieve significant growth. These interviews are packed with insights you can apply to your own business. Additionally, Mike Arce will share episodes where he discusses the latest trends and strategies in fitness, business, marketing, and sales.

    Whether you're commuting, prepping for work, or hitting the gym, our podcast will keep you informed and inspired.

    Don't miss out on this incredible lineup. Thank you to our loyal listeners, and those new to the show, come join the big leagues—it's going to be great.

    Subscribe now and stay ahead of the game.

    To learn more go to LoudRumor.com

    YouTube: https://www.youtube.com/@Loud-Rumor

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    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

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    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • As you grow as a leader, so will your ego. But is that a bad thing? Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard.

    To learn more go to LoudRumor.com

    YouTube: https://www.youtube.com/@Loud-Rumor

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    Loud Rumor- Where the Best Gyms Go to Grow

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    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • A must-listen-to episode to prepare for the new world of marketing and advertising. Things are changing, and they’re changing fast. Those that learn this first, win fast. Those that don’t…

    To learn more go to LoudRumor.com

    YouTube : https://www.youtube.com/@Loud-Rumor

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    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

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    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

  • If you could choose any superpower, what would it be? Brain coach Jim Kwik suggests that the ultimate power is the ability to learn extraordinarily fast. In this episode, we’ll explore how rapid learning can unlock limitless potential while showing you a powerful tool that combines visual, auditory, and kinesthetic learning to transform your approach to mastering new skills.

    Whether you're preparing for GSDCON Sales in Austin, TX, or looking to boost your knowledge, this episode offers invaluable tips to accelerate your growth.

  • If you're a leader or looking to become a leader, one of the most important skills you can develop is the ability to control your state and your emotions.

    In this episode, I will share some things I've learned over the last few years that have helped me improve this drastically.