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Join us for a conversation with Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, where we discuss the fundamental shifts happening right now in the world of marketing. We cover:
How heightened consumer awareness and stricter privacy laws are reshaping marketing strategies.
Reclaiming the humanity of marketing from the data-centric focus of the past decade.
How marketing will function in a “cookieless future.”
And much more!
Connect with us!
Todd Ross Nienkerk on LinkedIn
Deanna Ballew on LinkedIn
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Learn more about how Four Kitchens makes websites with love. For good.
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In this episode, we're joined by Andy Earle, CEO and Founder of Write it Great, to explore how ghostwriting has evolved from a covert art to a respected collaboration, enabling professionals and thought leaders to articulate their thoughts more effectively.
We discuss:
How working with a ghostwriting team can crystallize your ideas, develop compelling metaphors, and ultimately make your communication more impactful across various channels.
The types of content best suited for ghostwriting.
The ethical and practical limitations of ghostwriting, particularly when dealing with deeply personal material.
The transformative role AI is playing in the ghostwriting process. By handling initial tasks like transcribing interviews and generating first drafts, AI is freeing up human writers to focus more on creativity and refinement.
Connect with us!
Todd Ross Nienkerk on LinkedIn
Andy Earle on LinkedIn
Write it Great
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Learn more about how Four Kitchens makes websites with love. For good.
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Saknas det avsnitt?
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Unlock the secrets to a more intuitive and user-friendly artificial intelligence (AI) experience with our special guest, Greg Bennett. Journey with us through the fascinating history of user interface paradigms, based on Jakob Nielsen's insights, from the early days of batch processing, to today’s command-based interactions and intent-based AI interfaces. This episode does a deep dive into the shift from users providing step-by-step commands to simply stating desired outcomes, emphasizing the crucial role of usability. Discover why the future might render prompt engineers obsolete, much like how Google revolutionized search and diminished the need for specialized query skills.
In addition to exploring the evolution of prompt engineering, we tackle the pressing challenges of AI accuracy and security, addressing issues like factual correctness and prompt injection. This episode offers a practical look at the synergy between graphical and conversational interfaces, such as the difference between filling out forms and engaging in extended dialogues. With an eye toward making AI more natural and conversational, Greg Bennett shares his vision for a future where users can refine outputs through iterative dialogue, making AI not just a tool but a seamless part of our everyday lives. Tune in to see how these advancements could revolutionize your interaction with technology.
Connect with us!
Greg Bennett on LinkedIn
Todd Ross Nienkerk on LinkedIn
Zeals
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Learn more about how Four Kitchens makes websites with love. For good.
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Discover the hidden biases in large language models and how they skew towards English, creating unique challenges for other languages when it comes to artificial intelligence (AI). In this episode, Greg Bennett, head of prompt engineering at ZEALS, dissects the influence of training data predominantly sourced from English materials and the subsequent effectiveness of English prompts. We reveal how tiny linguistic tools called discourse markers can significantly enhance conversational flow in AI-generated responses, especially when navigating non-English languages. Linguistics professionals play a critical role in prompt engineering; their expertise in language structures and sociolinguistics gives them an edge in creating natural and engaging AI outputs. Hear about the intriguing differences between OpenAI and Anthropic's language models and how each handles discourse markers. We discuss why Anthropic's models seem to have an inherent grasp of these markers, whereas OpenAI's models need explicit instructions.
Reflecting on the evolution of conversational AI, we go back to the early days of voice assistants like Cortana in 2014, sharing personal experiences and challenges faced in those formative years. Fast forward to the present and we illustrate how advancements in generative AI have transformed conversational UX. Learn how specifying discourse formats, whether for articles or chat messages, can guide AI to produce the desired style and register, making interactions smoother and more intuitive.
Connect with us!
Todd Ross Nienkerk on LinkedIn
Greg Bennett on LinkedIn
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Click here to learn more about how Four Kitchens makes websites with love. For good.
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In Part One of our three-part series with Greg Bennett, Head of Prompt Engineering at ZEALS, we demystify artificial intelligence (AI) prompting and effective outputs. This episode shows how crafting AI prompts is like giving clear, detailed instructions to an intern, ensuring they understand the context, objectives, and specific guidelines necessary for success. Discover practical techniques such as adopting personas and offering incentives to enhance the performance of AI tools.
Learn why precision is essential, from setting word limits to specifying details for better AI-generated summaries. Greg shares the pitfalls of vague personas and the value of narrowing the scope to precise roles or attributes. We compare strategies for content creation versus research, emphasizing the need to consider the audience. Additionally, we introduce the concept of recipient design from conversation analysis, highlighting the importance of tailoring communication for intended recipients. Join us for an enlightening conversation that bridges AI potential with practical application.
Connect with us!
Todd Ross Nienkerk on LinkedIn
Greg Bennett on LinkedIn
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Click here to learn more about how Four Kitchens makes websites with love. For good.
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Remember when podcasting was just an audio medium? Now it’s virtually understood that a podcast will also have a video component because of the popularity of viewing video. In this episode, we sit down with Bob Bowdon, the visionary behind Vidafair, to uncover the transformational journey from text-based tutorials to dominant video platforms like YouTube, now the second largest search engine.
Bob brings decades of expertise in video and broadcasting, sharing how video has become indispensable for various aspects of content marketing. Bob’s new firm Vidafair empowers content creators to set their own fees, ensuring fair monetization.
From TikTok's snappy clips to Joe Rogan's marathon podcasts, we unpack how different formats engage audiences – short-form videos keep users glued to the platform while long-form content builds deeper connections with creators.
This week’s episode invites viewers to ponder how they would like to use video and how artificial intelligence will or won’t play a role.
Connect with us!
Todd Ross Nienkerk on LinkedIn
Bob Bowdon on LinkedIn
VidaFair
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Click here to learn more about how Four Kitchens makes websites with love. For good.
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This week, join us as we sit down with Jim Vomero, Senior Engineer at Four Kitchens, about AI's impact on content creation and CMS platforms like Drupal. Discover how AI improves authoring experiences and addresses backend interface challenges, as highlighted by Jim's recent university project.
Explore AI's role in transforming website navigation and SEO, focusing on meaningful content associations and automated taxonomy management. Jim and Todd discuss AI's enhancement of site search through vector databases, making it more personalized and user-friendly.
Learn about AI's potential for recommendation engines and comprehensive content management within CMSs, facilitating better content personalization and supporting educational and advocacy efforts online. Don’t miss this insightful discussion shaping the future of digital content.
Connect with us!
Jim Vomero on Linkedin
Todd Ross Nienkerk on LinkedIn
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Click here to learn more about how Four Kitchens makes websites with love. For good.
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Unlock the potential of AI in content management with Sebastianna Skalisky in the latest episode of "Future of Content"! Learn how a chat GPT-style chatbot with Retrieval Augmented Generation (RAG) can revolutionize university communications, enhancing response quality while safeguarding data. Discover strategies to optimize your content for AI and Large Language Models (LLMs), blending traditional SEO with AI requirements for improved accessibility. Dive into prompt engineering, token usage, and the importance of clear, concise content for both AI and human audiences. Gain practical tips to elevate your content strategy in today's AI-driven landscape.
Ready to learn more?
Sebastianna Skalisky on LinkedIn
Todd Ross Nienkerk on LinkedIn
About Four Kitchens
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Click here to learn more about how Four Kitchens makes websites with love. For good.
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What if content was no longer confined to just a screen? The rapid advancement and integration of artificial intelligence and augmented reality have begun to push these definitions, allowing everyone, from content creators to compliance officers, to rethink what is possible. From revolutionizing everyday tasks to creating a universal CMS where content authors can edit and update content across platforms, our conversation bridges what is to come.
Preston So joins “The Future of Content” to discuss not just the creation of content but the creation of experiences that are as intelligent as they are intuitive.
Ready to learn more?
Preston So on LinkedIn
Preston So
Preston So’s Books
Todd Ross Neinkerk on LinkedIn
Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.
At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
Click here to learn more about how Four Kitchens makes websites with love. For good.
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We spend so much time and resources on frontend development, isn’t it time we give the same treatment for content authors? Greg Dunlap, the director of strategy at Lullabot, joins “The Future of Content” to discuss the relationship between user-centered design and quality content.
Drawing from decades of experience, Greg shares his insights into involving authors in the development process. From utilizing paper prototyping to researching ways to reduce cognitive load, our conversation outlines practical strategies to create more efficient and user-friendly systems. Greg also shares the process of drafting his book, Designing Content Authoring Experiences, which aims to serve as a guide for crafting better author experiences.
This week’s episode invites listeners to rethink CMS from the ground up, ensuring it meets the needs of those it serves.
Connect with Us!
Designing Content Authoring Experiences Kickstarter
Greg Dunlap on LinkedInLullabot
Todd Ross Neinkerk on LinkedIn -
Systems like Alexa and ChatGPT have brought conversational AI to the mainstream, allowing users to tailor how they experience this technology. This week, Polly M Allen of AI Career Boost joins the podcast to discuss how conversational AI is changing our physical and digital lives. With Polly's insights, the conundrums of AI-driven content creation and ownership becomes clear.
From supporting content creation to tempering online interactions with Ghostbot, we assess AI's dual nature. Closing on an optimistic note, we envision a future where content's value is synonymous with its originality and authenticity, inspired by recent initiatives to honor genuine reporting.
Want to learn more about Polly and the work she's doing at AI Career Boost? Then be sure to follow her by clicking on the links below!
Polly M Allen on LinkedIn AI Career Boost Website -
Visitor's experiences are curated the second they enter a museum. Every detail in the exhibit is carefully thought out, from the lighting to the placement of the artwork. In this episode, we speak with Michelle Graves, a museum curator from the Morris Museum. As we navigate the complexities of exhibition design and storytelling, it becomes clear that institutions like the Morris Museum are revolutionizing the visitor experience to ensure inclusivity and engagement.
Museums are evolving from their traditional “stuffy” demeanor. Innovative collaborations and immersive experiences are drawing a wider audience into their doors. Michelle reveals how the Morris Museum blends its historic architecture with contemporary gallery spaces, creating a narrative that respects the past while embracing the future. The discussion delves into the evolving landscape of museum practices, highlighting the vital role of technology and social awareness in shaping exhibitions that resonate with today’s audiences. Todd and Michelle’s conversation reminds us that museums are for everyone.
Want to learn more about the Michelle Graves, the Morris Museum and the ways they are changing the museum space? Check out the links below!
Michelle Graves on LinkedIn Morris Museum Art in the Atrium From Flower to Flame: The Artwork of Paul J. Stankard -
Today, we sit down with Samantha Enslen from Dragonfly Editorial to chat about how you can turn industry jargon into compelling content. Samantha offers a valuable look into the process of making intricate concepts digestible, from employing the ISO's guidelines for plain language to embracing an "explain like I'm five" philosophy. Whether it's the tactile charm of print or the swift click-through of digital media, we examine the evolving landscape of content creation and why major businesses are leaning on specialized teams like Dragonfly to articulate their value.
As we wrap up our dialogue, Samantha pulls back the curtain on the meticulous design choices that keep readers hooked, from the allure of a well-placed infographic to the familiar comfort of scrolling through a PDF. We then pivot to the significance of carving out a niche in a market brimming with agencies, as Dragonfly's expertise in demystifying complex content sets them apart.Eager to learn more? Samantha welcomes you into the Dragonfly community, where you can explore the interplay of writing, editing, and design to elevate your own content creation game.
Samantha Enslen on LinkedIn
Dragonfly Editorial -
What does it take to build a thriving fan community around a franchise? Let's probe this question as we chat with Jenny Stiven, a fandom expert and an authority in audience development. From her work on The X-Files to her experiences with franchises like Stargate, Jenny brings a wealth of knowledge about the nurturing of fan communities and driving passionate engagement.
Uncover the secrets behind cultivating franchise audiences. We get into the nitty-gritty of how content creators can foster sustainable communities and build robust relationships with fans. Hear from Jenny how she has successfully navigated the terrain of fan conversations in both digital and physical realms, keeping the momentum long after the content has been released.
Get ready for an enlightening conversation packed with valuable insights from the world of fandoms and audience development.
>>Jenny Stiven on LinkedIn
>>Jenny Stiven on Twitter
>>SG Blaise
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Dive headfirst into an enlightening conversation with our special guest, Katie Bayerl, a stellar young adult fiction author and content strategist. Katie's insights, stemming from her experiences as a teacher and her deep understanding of the teenage psyche, provide a fresh perspective on writing for young adults. We explore the appeal and unique characteristics of this genre, and why it strikes a chord with readers across all age groups.
Transitioning from the realm of fiction to the very real world of nonprofits, we dive into the complexities of storytelling and messaging for these organizations. Join us as Katie shares her expertise on the strategic use of headlines, headings, and imagery to guide the reader's journey through a story and the surprising truth that paper might be making a comeback in an increasingly digital world. Together, we tackle the challenges many nonprofits face - limited staff, resources, and time for content creation and how to navigate them.
Finally, we unwrap the future of print publications and discuss the immense power of personal connections in communication. Katie's experiences as a freelance consultant bring valuable insights into managing constraints in the nonprofit sector. We also delve into how a compelling story can resonate across multiple media platforms. This intriguing conversation is one you wouldn't want to miss!
>>Katie Bayerl
>>Katie Bayerl on Facebook
>>Katie Bayerl on Instagram
>>Katie Bayerl on Twitter
>>A Psalm for Lost Girls
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Ever wondered how to effectively use storytelling in nonprofit work while honoring those you're representing? Join us in an enlightening conversation with Maria Brian, the seasoned founder of Maria Brian Creative, as we demystify trauma-informed marketing. Maria brings her unique approach to the table, shedding light on ethical storytelling that not only enriches the narrative but also fosters impactful connections.
We navigate the often complex issues of consent, emphasizing the necessity of obtaining enthusiastic agreement from those we tell stories about. Maria guides us through the potential of composite stories for vulnerable clients, the art of slowing down the storytelling process, and the importance of understanding the ultimate goal of each narrative. We discuss common pitfalls nonprofits face and the significance of making numbers relatable, all while placing the story owner at the heart of the narrative.
Maria also shares invaluable advice on managing workflow, practicing grounding, and exercising choice when conducting interviews. She also introduces us to the concept of trauma-informed storytelling, explaining how to repurpose stories effectively across various platforms, including blogs, email series, and social media. Take a leap with us into this enriching dialogue and revolutionize the way you tell stories for your nonprofit.>> Maria Bryan
>> Maria Bryan on Twitter
>> Maria Bryan on LinkedIn -
In this episode, we sit down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, to discuss leveraging student insight to aid University’s marketing strategies, the use of emerging innovations to create communities within higher education, AI generated content, Blockchain technologies, and the value of using NFTs in the academic space.
>> Brian W. Piper
>> Brian Piper on Twitter
>> Brian Piper on LinkedIn
>> Epic Content Marketing
>> The Most Amazing Marketing Book Ever
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In this episode, we dive into the world of digital agency marketing strategies with Lauren McGaha O'Brien, the Chief Strategy Officer at Newfangled. Join us as Lauren, an expert in content marketing and long-term strategy, shares her insights on clarifying brand positioning, crafting compelling messages, and connecting with potential customers. Discover how she empowers digital agencies to thrive in a competitive market by revolutionizing their marketing approaches. Don't miss out on this enlightening conversation packed with practical tips to unlock your agency's true potential.
>> Newfangled
>> Lauren McGaha O'Brien on Twitter
>> Lauren McGaha O'Brien on LinkedIn
>> Lauren McGaha O'Brien on Instagram
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In this episode, we have the pleasure of hosting Vanessa Vidacs, Communications Manager for the Wu Tsai Institute at Yale University. Join us as we explore Vanessa's innovative approach to science communication and her efforts to bring together groundbreaking research in neuroscience and data science. Vanessa dives into the significance of authenticity in connecting with audiences, sharing her insights on the power of showcasing the human element and telling hard or complex stories.
To learn more about Vanessa, be sure to check out the links below!
>> Yale University
>> Vanessa Vidacs on Twitter
>> Vanessa Vidacs on LinkedIn
>> Vanessa Vidacs on Instagram
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In the world of immersive art experiences, one name stands out as a visionary leader: Vince Kadlubek, the Founder and Director of Meow Wolf. With its psychedelic and captivating installations, Meow Wolf has taken the art and entertainment industry by storm, captivating audiences of all ages. Kadlubek's creative genius and dedication have transformed the way we engage with art, bringing a childlike wonder to adults and breaking the barriers of traditional artistic experiences.
>> Meow Wolf
>> Vince Kadlubek on Twitter
>> Vince Kadlubek on LinkedIn
>> Vince Kadlubek on Instagram
>> Vince Kadlubek on TikTok
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