Avsnitt
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Francis Dufay, CEO of African eCommerce leader Jumia, joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics create unique hurdles (and opportunities!).
In this episode, we discuss:
Francis’ journey from McKinsey to leading Africa’s top online retailer The current state of eCommerce in Africa and where it’s heading The largest markets and fastest-growing regions What a typical African online shopping cart looks like How Retail Media and digital strategies are unlocking opportunities for FMCG brandsJoin us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space.
Kerry joined the show to speak about the importance of barcodes and the new generation that's coming through:
What is GS1 and its role in the industry Why are Barcodes important in trade and specifically in FMCG What the new generation of barcodes look like and what features they'll have How and when will brands transition The role of Retail in this transfomation How it will affect consumersMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Saknas det avsnitt?
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Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe.
Tune in to hear about:
Christian's career in Retail - which started when he was 17! The evolution of Retail Media REWE's unique value proposition Germany's Grocery landscape Standardization ' will we get there? Recommendations on how FMCG can maximize Retail MediaMore:
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london
The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions.
Tune in to learn about:
Career development across levels, countries and functions The impact of company culture Understanding manager and company expectations Keeping a brand relevant amidst an changing addressable market As a leader, being strategic and keeping a finger on the pulse High Stakes Decision Making: Politics, Emotions and Culture Emerging trendsFind David's book here: https://www.amazon.es/Decidiendo-En-tiempos-paz-guerra/dp/8412132890
More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano, SVP Group Supply Services Transformation & Operational Excellence at Reckitt and an old friend of the podcast, Federico Marchesi, Chief Supply Chain Officer at Haier Europe, who already joined us in 2021 and 2022.
Topics covered:
Pre and Post COVID Supply Chains The Current Status Supply Chain in the Executive Commitee: Hero or Villain How the big political changes in 2025 may affect global Supply Chains Digitalization Why is Supply Chain still not strategic in some businesses? What to expect in 2025Review past "State of Supply Chain" Episodes:
2022: https://www.fmcgguys.com/the-state-of-supply-chain-in-2022/ 2021: https://www.fmcgguys.com/the-state-of-supply-chain-in-2021-with-federico-marchesi-and-fabio-grazioli/More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers.
Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8
Topics Covered:
The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he’s detectingMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Welcome to The FMCG Guys’ first episode of 2025!
In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.
Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Episode about the 7 Deadly Sins: https://www.fmcgguys.com/chris-riegel/
In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand what’s happening in-store Retail Media Standardization Efficiency of Media: how did content change behavior? How to navigate Privacy legislation, such as GDPR In-store physical and digital activations Differences between Europe and North America and what the future looks like
Topics covered in this conversation:More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The FMCG Guys will be back next week with an all-new episode to kick off 2025!
In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about:
Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and making change through Strategy & Execution -
Our guest is Peter Dekkers, Unilever’s General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business!
Tune in to hear about:
Peter’s career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle How Peter has evolved his leadership style while growing up the ladder and moving internationally The impact of work from home in today’s organizations and what the future may look likeMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights.
Watch on YouTube: https://youtu.be/a0CWXdJTNuY
Topics Covered:
Christina’s career path and recent transition from Shopper Marketing to Omni Channel How Retail Media has impacted Colgate’s relationship with their key UK Customers Leveraging Retail Media to better understand the consumer How they are re-organizing internally to be Digital-firstMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media.
Join STRATACACHE’s Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks
STRATACHACHE’s Website: https://www.stratacache.com/en/
In this episode, you’ll hear about:
Why In-store is such an exciting and important space right now The evolution of STRATACACHE and Consumer Goods since they started off in 1999 Their upcoming NRF Event The Seven Sins of In-store: “In-store is more”, “Programmatic Ad Tech is not your friend”, “Can’t improve what you can’t measure”, “Buy vs Build”, “Data = Rate”, “Scale or Fail”, “Other People’s Money”More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce.
In this episode, we dive into:
Gerbrand's approach to making eCommerce accessible for non-digital natives Why search is the new shelf His 3 must-do's for FMCG brands to dominate the digital shelf How avoiding jargon and internal 'e-legend ambassadors' can drive digital success across marketing teamsMore:
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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network.
Watch on YouTube: https://youtu.be/9oicmqpMLXg
Topics Covered:
Kroger’s positioning in the US market and their unique approach to Retail Media How they are helping their CPG partners bridge the gap with consumers In-store: a big area of opportunity Key differences between the US and the UKMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In this episode, Daniel and special guest host Veronica Demschik welcome Michael Rammelsberger and Tobias Steinegger, Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut. With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For these efforts, they recently won the German Sustainability Award.
Tune in to learn about:
What makes Mammut a unique company How CSR has become a key topic in a Chief Supply Chain Officer’s agenda WeCare: Mammut’s CSR brand Climate strategy Operational implications of an ambitious CSR agenda How their products are embedding sustainabilityMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG.
Watch on YouTube: https://youtu.be/uuhcTenmNAETopics covered:
Her take on the evolution of eCommerce in the last years Why both Brands and Retailers have jumped into the Retail Media craze Other relevant touchpoints in the customer journey What’s important when measuring the Digital Shelf How companies are evolving to adjust to changesMore:
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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General.
Watch on YouTube: https://youtu.be/R_xGVhj6f-8 Last year's episode: https://www.fmcgguys.com/dean-harris-coop/Tune in to hear about:
Positioning and proposition of Co-op's Convenience Media Network How off-site is becoming a big aspect for Supermarkets with big loyalty bases Their unique, convenience focused, simplified approach to offsite media Measuring performance further than the basket: the Halo Effect of convenience Dean & Daniel's collaboration on the "Media on the Move" series on LinkedInMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360, the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak about:
How Sainsbury’s has developed relationships with suppliers escaping a purely transactional approach Nectar360’s structure to provide best-in-class services while working closely with Sainsbury’s How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns Great omnichannel campaigns they’ve both championed Digitalising in-store A look into the future of retail mediaMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Find out more about the Women in Retail Media Collective:
Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following:
The IAB’s role as an industry association that brings Brands, Retailers and Agencies together
How Marketing has changed in the last 10 years becoming more accountable Defining Retail Media and creating a Glossary for it Bringing people together to create some standard industry metrics Key growth stats Different development speeds in EuropeMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
The Very Group is the UK’s Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they’ve recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.
Watch on YouTube: https://youtu.be/0_kphm0x-XA
Topics Covered:
Tom’s career in Retail The Very Group’s unique value proposition as a pure-play Department Store How different is a Retail Media Network in their categories versus Grocery Data Science and Analytics: how they are embedding them into a digital first companyMore:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand.
Topics covered:
Suzy's unusual career from movie production to Grocery Deliveroo's role in the grocery and FMCG landcscape Opportunities for Consumer Goods companies in this channel The overall strategy of Deliveroo in high street Loyalty: how they are engaging consumersMore:
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Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian - Visa fler
