Avsnitt
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Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people’s lives. We also reflect on Marlies’ learnings during her career and the leadership she’s developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind.
Marlies’ career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips’ portfolio and how it’s impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program
Tune into this conversation to learn about:More:
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With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it’s safe to say that not many people have Eric Gregoire’s experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he’s grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow.
Tune into this episode to hear about:
How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric’s approach to business and leadership The evolution of Marketing in the last couple of decades Eric’s main priorities in Digital and Marketing Will Marketing and Digital merge in the future, or will they remain separate? AI and other innovationsMore:
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Saknas det avsnitt?
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Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on.
We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more.
Here are some of the discussion points in this conversation:
How best in class companies are preparing for covid Must-do’s ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect -
Our guests in this episode are Nick Hinsley, Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha; and Jack Johnson, Head of Retail Media and Data at UK-based Online-only supermarket Ocado. They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, and a blueprint and model to follow for other Retailers.
Tune in to learn about:
Ocado’s position in the market and the reason for its historical dominance online Zitcha’s role in the Retail Media landscape How Ocado will differentiate itself as a Media network being online-only Ocado Ads Manager powered by Zitcha’s potential around data, self-serve and innovation and test & learn How advanced planning tools will make Ocado differentiate their offering to BrandsMore:
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The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.
Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others? Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work? You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel? How does global leadership work? How many countries do you work with? How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer? How do you align country by country for outcomes at the digital shelf? Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do? As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?
Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé online at: https://www.nestle.com/
Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora
Neel answers these questions: -
In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus.
Tune in to learn about:
Current food trends Spotting new food trends How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio Balancing a global and local portfolio The impact of the healthy trend How the proliferation of data has changed the role of Insights and Marketing Leveraging data to deliver disproportionate growthMore:
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Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers, joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Media’s boom.
Tune in to learn about:
Sean’s international career in FMCG prior to joining Mercado Libre Mercado Libre’s success: x3 users versus 2019 Their unique approach to Media and Ads and their interaction with brands The outlook of the business in the next 3 yearsMore:
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Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry’s first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem.
In this conversation you'll hear about:
Andreas' background as an entrepreneur Why he's decided to start Pentaleap (and an interesting origin to the name!) The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy Google and Microsoft's foreseeable role in the Media & Marketing Mix Problems with standardization and measurement The Next 2 years: towards a more consolidated, programmatic mediaMore:
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Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she’s taken the challenge of leading Retail Media at the company where she’s grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf.
Topics discussed:
How someone with a Brand Marketing Background approaches eCommerce Demystifying Digital across functions Must do’s for brands on the Digital Shelf: getting the basics right Retail Media compared to classic Shopper Marketing and its fit in a company’s overall Marketing Mix AI and other Emerging tech that will impact our industryMore:
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In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand.
Tune in to learn about:
Pietro’s background in Accenture working with FMCG companies Starting a Conversational Commerce company and getting backing from Antler, one of the world’s top Venture Capital firms What a customer journey looks like on Whatsapp Different use cases across the full marketing funnel Benefits and recommendations of use for FMCG BrandsMore:
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Sign Up for Candid Commerce: https://mediummarketing.co.uk/candid-commerce-amsterdam (September 25th PM in Amsterdam)
Vivek Rastogi is Colgate-Palmolive’s Global Senior Director Digital Commerce. Being responsible for the dental care king’s eCommerce agenda worldwide, there’s many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his extensive career in the channel, having started managing Tesco’s eCom activities in the UK to being based in Seattle. Ultimately, this is an episode where you’ll learn about what commercial activities FMCG companies should be focusing on in the digital world.
Topics covered:
Vivek’s current scope and career path prior What does Amazon look like as a Key Account The impact of Retail Media and how Retailers are trying to catch up with Amazon How FMCGs must reorganize internally for the current and future scenarios 3 different speeds: comparing US, UK and IndiaMore:
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Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That’s why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darren Keen.
Tune in to learn about:
The Key Growth Levers FMCG companies can use to unlock growth What the “new normal” looks like for CEOs Why Consumer Goods companies are struggling with increasing top-line revenues Mars United Commerce’s rebranding to serve the purpose of growth for people, client and community Balancing data and human intuition to create a true connection between brands and consumersMore:
Re-listen Mars United Commerce's prior visit to the podcast: https://www.fmcgguys.com/katrina-smart-mars-agency/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
How are big FMCG Companies spending their Marketing budgets? With Media going through a big shift, with new emerging channels coming up, Marketing Mix Modelling offers a neutral and comprehensive way to analyze return on investment. Our guest is Ammar Basit, Global Marketing Effectiveness Analytics Lead at Consumer Health Leader Haleon. With him, we go over some key insights, take aways and action items he’s learnt leading the MMM Project globally.
Tune in to learn about:
Ammar’s career background and current role at Haleon Understanding Marketing Mix Modelling The evolution in the Media landscape Running a global MMM project in a Consumer Goods company Key learnings, insights and action itemsMore:
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The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech.
In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience.
Topics covered:
James' journey from investment banking to starting Particular Audience How Retailers have adapted to the Retail Media boom The unresolved issue of the Endless Isle What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems Why Machine Learning and AI can be Retail Media gamechangersMore:
Particular Audience named Lead 100 and in L'Oreal's Start up program: https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about:
Ann's path from Supply Chain into Sustainability Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs Swords and Shields: from being reactive to being proactive Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets -
Mustafa Shamseldin is Pepsico’s Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay’s and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it.
Tune into this conversation to learn about:
The uniqueness of his role heading up both Growth and Marketing Pepsico’s social impact Managing purposeful impact aligned with the company’s goals Balancing a global strategy with a local approach Building diverse organizations -
Jay Richman, VP of Product & Technology at Amazon, joins Daniel and The CPG Guys' Co-Host Sri live from Cannes Lions. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.
Topics Covered:
The intersection between Product, Technology and AI at Amazon Connecting AI with Amazon's customer obsession How Amazon is helping brands' journey of content and scale with AI Amazon Ads: how they are using AI to help brand creators scale amid large volumes of content -
Walter Geiger is a C-Level Consumer Goods Executive that’s nearly seen it all: starting with a 25-year career at Procter & Gamble, in which he worked in Europe, Asia and the US, to going solo as a Private Equity Advisor, head up East & Central Europe with Johnson & Johnson and, most recently, lead Galderma’s Consumer Business from Nestlé’s carve-out to IPO.
He’s currently Cellese Regenerative Therapeutics' Chairman and he joins Efrain and Daniel to share his journey through:
His extraordinary international career path in Consumer Goods Challenger brands: the beauty of managing a non-leading brand to disrupt a category Transitioning from a publicly-listed, corporate company to a Private Equity backed environment The benefits of working in a Private Equity environment and how to apply that to Corporate/Public The role of a Chairman as opposed to a C-Level executiveMore:
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If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she’s worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley.
Tune into this conversation to learn about:
Patricia’s impressive career journey from digital start-ups to building eB2B capabilities globally The strategic importance of (e)B2B in modern FMCG companies Different eB2B platforms and models Being strategic and smart when deploying globallyMore:
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Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building.
Learn about Sergio’s journey from corporate to entrepreneurship through:
His background in top-tier FMCG Why he made a step change in his career to become an entrepreneur The Olive Oil category and how he approached Marketing and brand building Transferable skills from corporate to entrepreneurship Things he would do differently in the corporate world after running his own businessMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian - Visa fler