Avsnitt
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Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through:
The role of an omni-channel Director in 2024 Working with cross-functional peers The importance of listening to the consumer Her vision of what an online store has to be Leaderships lessons learnt along the wayMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands.
Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about:
Take-aways from their recent consumer survey Top priorities and pain points for FMCG companies in 2024 What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them How can FMCG break down internal silos for a common effort in a connected commerce world Tips for consumer goods brands to stay relevant in a connected commerce worldMore:
Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Saknas det avsnitt?
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Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.
He joins Efrain and Daniel to speak about:
His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce Digital Commerce as a full-funnel proposition that drives the whole business forward Deploying Global know-how and capability into local markets Anticipating Shoptalk Europe (June 3-5) in BarcelonaMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US.
In this podcast, Efrain and Daniel speak with Eva about:
The changing Consumer and how Retail’s adapted How to be consistent at every touchpoint Differences between working in Fashion and FMCG Illycaffe’s footprint across out-of-home, Retail and DTC Leadership lessons from working abroad Exciting innovations coming at IllycaffeeMore:
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Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale.
Tune into this conversation to learn about:
How Image Recognition Technology can obtain store data with 95% accuracy Different KPIs that the technology supplies to FMCG companies Types of data that come from analyzing shelfs at scale How to implement the solution within a company What sets Ailet apart from other solutions in the marketMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience.
Enjoy this conversation, in which you'll hear about:
Taking control of your personal and professional life regardless of your academic choice Acting as an entrepreneur in a big corporate Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization How she leads and inspires teams and acts as a catalyst for change being genuineMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada.
Watch on YouTube: https://youtu.be/KmInwjw_8EM
Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/
In this conversation you'll hear about:
ABS Media Collective's Leadership and Retail Media journey A cookieless world: activating safe 1st party data and how to measure Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest Uses of Artificial Intelligence Developing of in-store capabilities and how Europe is ahead of the US How measurement will be a competitive advantage and data as backbone for Retail Media growthMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World.
Jump on the show & you'll learn about:
A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspectiveMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.
Watch on YouTube: https://youtu.be/DmlnMkKwtYI
He joined Daniel live at the Retail Media Summit in Toronto to speak about:
Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brandsMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels.
Tune in to learn about:
The objectives he sets when approaching a Digital Business His 3 key business pillars: dot com, developing marketplaces and in-store digitalization Career background at the likes of lastminute.com and Mango Building Omni capabilities like using stores as operational hubs The importance of consistency His contact with new technologiesMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto.
Watch on YouTube: https://youtu.be/ywXadPFadlg
In this conversation, you'll hear about:
Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes -
2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta.
The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode.
Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.
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Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker.
Watch on YouTube: https://youtu.be/S9Ly_AXbsok
Topics covered:
Canada's largest grocer's approach to Media In and out of store media Cases where they are applying AI Lower and upper funnel value in Retail Media How to generate awareness in a person's most critical point of making a purchase decision Key Learnings from the Inaugural Retail Media Summit Canada -
Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s).
Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE
She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:
Her unique role managing both Shopper and eCommerce What’s next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequenceMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail.
Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q
She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over:
Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the futureMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds.
He joins the pod to speak about:
His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM -
What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through:
His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry The state of affairs of Cannabis in Europe What categories and channels Marry Jane operates in How they are building a company in cannabis with FMCG best practicesMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies.
In this conversation, you'll hear about:
Being French yet starting a career Canada and making it back to Europe later in his career Why he prefers working with mid-sized companies instead of the large FMCGs The main areas of disruption in today's supply chain His experience managing end-to-end Supply Chain Transformations How he inspires, leads and attracts talentMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths?
Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s
Digital Transformation is all about Technology It will solve all my sales problems It's only for the Modern Trade Channel Only large corporations can drive this change Immediate ROI is guaranteed We are tech advanced because we have a lot of systems Data is the basis for Digital Transformation ChatGPT will help you solve serious problems
Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He’s not just any expert; he’s a mythbuster who’s spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as:Are you ready?
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Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship.
This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered:
The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growthMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian - Visa fler