Avsnitt
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This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc.
If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen.
Key highlights of this episode include:
✅ How to systemise success across multiple gym locations.
✅ Why most gym owners are the bottleneck to growth.
✅ What elite team structure looks like in a 7-figure gym.
✅ How to scale without sacrificing mental health or profit.
✅ Why clarity on your business ‘finish line’ changes everything.
Connect with Fionn: https://www.instagram.com/fionnmaccullagh/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fmaworkshop.com/hub
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program.
From burnout in a finance job to traveling the country supporting his clients, Sam’s story is full of actionable insights for gym owners and online coaches looking to scale.
In this episode, Sam shares how to:
✅ Prove your niche isn’t saturated—just untapped
✅ Avoid the trap of chasing "easy" online coaching
✅ Use real-life presence to retain online clients
✅ Create fun, viral content that attracts leads
✅Nurture leads with systems, not pressure
Connect with Sam West: https://www.instagram.com/samwestfitness/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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Saknas det avsnitt?
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This week, we’re joined by a thriving online coach, Lorna Morie, who’s scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads.
We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches.
Key highlights of this episode include:
✅ Why displaying your prices could hurt conversions.
✅ The client journey that drives 88% sign-up rates.
✅ Building big results from a small ad budget.
✅ How premature hiring nearly wrecked growth.
✅ Mindset shifts that unlock sustainable scaling.
Connect with Lorna Morie: https://www.instagram.com/lornamariefitnessofficial/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fmaworkshop.com/hub
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness -
This week, we’re joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom.
Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you’re stuck on the gym floor and dreaming of a bigger future, don’t miss this one.
Key highlights of this episode include:
✅ Why your business model should serve your lifestyle first.
✅ The underrated first hire that frees your time.
✅ How gym acquisition can fast-track your growth.
✅ The systems you need before buying another gym.
✅ Why a “lower offer” can boost retention long term.
Connect with Kev Foley: https://www.instagram.com/kev_bfitcardiff/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, we’re joined by Ryan O’Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland.
Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it.
Key highlights of this episode include:
✅ Why your €10,000 problem is probably admin, not marketing
✅ The real reason your “brilliant” idea isn’t working
✅ Systems that save time and stop member churn
✅ How to lead a team without micromanaging
✅ Why asking better questions leads to better profits
Connect with Ryan:
https://www.instagram.com/legitfit_ryan
https://www.instagram.com/legitfitcom
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast.
Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you’re struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold.
Key highlights of this episode include:
✅ Why your belief system is your best sales script.
✅ The premium mindset that earns premium pricing.
✅ How emotional certainty builds trust and closes deals.
✅ Breaking down objections without pressure or pushiness.
✅ Why skipping sales calls is killing your conversion rate.
Part 1: 5k For A Front End Offer - Pricing Psychology to Sell Fitness
Part 2: Under The Bonnet Of A 7-Figure Fitness Product
Connect with Kirk: https://www.instagram.com/kirkmiller_/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantum
Connect with Ben: https://www.instagram.com/mrbenjamindavis/
Connect with Charlie: https://www.instagram.com/charliehorton/
Connect with Luke: https://www.instagram.com/lukebrobinson_/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness -
This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success.
Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following.
Key highlights of this episode include:
✅ The deep cost of coaching from insecurity and fear
✅ Why most coaches never truly build trust with clients
✅ The difference between transactional and transformational service
✅ How clarity and alignment became Kirk’s business superpowers
✅ Why emotional control is key to sustainable growthIf you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantumBen: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, we’re joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching.
Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer.
If you’re stuck undercharging or unsure how to sell your value—this is the wake-up call you need.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride
Key highlights of this episode include:
✅ Why your belief in your worth sets your price ceiling
✅ The journey from £25/hour to £15k coaching offers
✅ How most coaches undersell the true value of transformation
✅ The “cost of doing nothing” that your clients already pay
✅ Why world-class coaching demands world-class investmentConnect with Kirk: https://www.instagram.com/kirkmiller_/
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantumBen: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, we’re joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners.
Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they’re just as real about the transformation it took for them to succeed.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride
Key highlights of this episode include:
✅ Why starting a gym after online success nearly broke them.
✅ The link between body image, engagement, and business growth.
✅ How emotional regulation impacts entrepreneurial performance.
✅ Why your clients leave when they "run out of future."
✅ Systems that create real transformation—not just results.If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/quantum
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/quantum
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/quantumBen: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
Luke: https://www.instagram.com/lukebrobinson_/Follow Matt and Hebe on Instagram below
Matt: https://www.instagram.com/mattyloaderpt
Hebe: https://www.instagram.com/hebehiompt
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads.
They dive into the invisible “chains of belief” keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you’re running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride
Key highlights of this episode include:
✅ Why your business model might be sabotaging growth.
✅ The 22 emotional reasons people actually buy.
✅ How “chains of belief” are killing your sales.
✅ Why Hook, Story, Offer is the only framework you need.
✅ When it’s really time to scale your marketing.If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram:https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://bit.ly/3U2ofN8
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, we’re joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less.
After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride
Key highlights of this episode include:
✅ How he systemized his gym to run without him.
✅ Why 150+ competitors didn’t stop his growth.
✅ The hiring moves that gave him peace of mind.
✅ The onboarding strategy that builds long-term clients.
✅ From burnout to balance: How Endy reclaimed his life.
If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram:https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://bit.ly/3U2ofN8
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, we’re bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you’ve been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride
We cover:
✅ Why gym owners struggle to break past revenue plateaus.
✅ The retention strategies that create long-term, loyal members.
✅ How to position your gym as a premium brand.
✅ The biggest hiring mistakes holding fitness businesses back.
✅ The marketing shifts that will drive real business growth.
If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram:https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://bit.ly/3U2ofN8
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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This week, we’re joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact.
Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym that members love and stay loyal to.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_strideKey highlights of this episode include:
✅ The sales gap that’s costing gyms thousands.
✅ How top gyms create an unforgettable client experience.
✅ The power of personalization in gym success.
✅ Small but crucial details that separate 5-star gyms.
✅ Why gym owners must rethink their approach to customer service.
If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram:https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://bit.ly/3U2ofN8
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of clear systems and processes. Whether you're a gym owner or online coach, Jack's strategies will help you build a business that thrives with or without you.
This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: https://www.instagram.com/get_stride/
Key Highlights:
✅ Why great people alone can't sustain your gym.
✅ The critical role of systems in scaling effectively.
✅ How to build SOPs that empower your team.
✅ The surprising impact of front desk staff on sales.
✅ Why creating a sellable gym means making it run without you.
If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
Where to follow FMA?
Instagram:https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://bit.ly/3U2ofN8
#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
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Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn’t rely on you 24/7 while increasing profitability, don’t miss this episode!
Key Highlights:
✅ The key systems every gym owner needs for scalability.
✅ Why hiring the right team is essential for business growth.
✅ How to transition from operator to true business owner.
✅ The financial structures that keep gyms profitable long-term.
✅ Avoiding burnout while scaling your fitness business. -
https://www.instagram.com/fitnessmarketingagency
https://www.instagram.com/fitbizcoach
Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From understanding your true definition of success to overcoming financial fear, this episode will challenge you to think differently about your gym. If you're ready to scale your fitness business without burnout, this one's for you.
Key Highlights:
- The common traits of hyper-successful gym owners.
- How your environment influences your business success.
- Why understanding money is crucial for gym owners.
- The dangers of building a business based on perception.
- How to redefine success in a way that serves you.To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
To find out more information about Fitness Business Development Academy, use this link here: https://www.thefbda.com/
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness -
https://www.instagram.com/charliehorton
https://www.instagram.com/fitnessmarketingagency
In this solo episode, we’re diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we’ll unpack what’s really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You’ll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn’t the real objection stopping prospects from signing up. Plus, we break down key lessons from January’s performance data to help you refine your strategy for the months ahead.- The truth about where the gym market is really headed
- The biggest marketing mistake gym owners make in 2025
- How awareness marketing can transform your lead flow
- Why January might not be your best sales month anymore
- The real reason people join gyms (it’s not just fitness)
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness -
Daniel Mee returns to share how he transformed his gym’s revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn’t just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen.
Key Highlights:- How shifting to a high-ticket front-end changed revenue streams.
- The unexpected downsides of a 12-week premium offer.
- Why gym owners must rethink their pricing strategy for long-term success.
- The challenge of raising prices—and how to do it right.
- Building a business that grows without sacrificing freedom.
This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performanceTo find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness -
Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.
Key Highlights
- Why renting space to PTs limits your gym’s growth potential.
- How Lewis scaled to £50K/month with a hybrid gym model.
- The key differences between open gym, 1-1 PT, and online coaching.
- Why controlling the client experience leads to higher retention.
- The small tweak that made his gym 10X more profitable.This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency
Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness -
In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam’s story is a must-listen for gym owners and online coaches.
Key Highlights:
- How a marquee gym can hit £16k/month revenue.
- Why risk-taking is key to business success.
- The power of community in fitness entrepreneurship.
- How SGPT boosted client retention.
- Strategies for mastering sales and marketing.This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency
fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness00:00:00 - Introduction
00:00:05 - Liam's Journey to Fitness Business
00:00:49 - Sponsorship Message
00:01:43 - Interview Begins
00:01:54 - Liam's Early Career and Challenges
00:10:59 - Starting a Bootcamp
00:12:59 - Struggles with Business Growth
00:15:26 - Joining FMA
00:19:02 - Risk Taking in Business
00:19:45 - The Importance of Community in Business
00:21:01 - Transitioning from Bootcamps to Small Group Training
00:21:50 - Adapting to Change and Overcoming Challenges
00:22:57 - The Power of Personal Sales Ability
00:30:07 - The Art of Conversation in Sales
00:34:26 - The Importance of Following a Sales Structure
00:34:56 - Delegating Sales and Achieving High Conversion Rates
00:36:02 - The Necessity of Calling Leads
00:37:59 - Persistence in Sales
00:38:23 - Importance of Resilience and Focus
00:38:44 - Securing a Contract
00:39:47 - The Power of Persistence
00:39:59 - The Value of Leads
00:40:22 - Building a Successful Business
00:40:57 - The Importance of Conversion Rate
00:42:10 - Building a Business from Scratch
00:42:16 - The Revenue Breakdown
00:42:29 - Searching for a New Venue
00:45:51 - The New Venue
00:50:45 - Investing in the Facility
00:52:12 - Raising Funds for the Facility
00:54:18 - The Ambassador Program
00:54:55 - The Ambassador Membership
00:55:23 - Securing Initial Investments
00:56:11 - Raising More Funds
00:56:51 - Securing the Funds
00:57:01 - Waiting for the Funds
00:57:24 - Reflection on Past Financial Challenges
00:57:43 - The Ambassador Program
01:02:59 - Reflection on the Journey
01:05:09 - Challenges in Building the Gym
01:09:57 - Overcoming Challenges
01:11:56 - The Gym's Layout
01:13:35 - Key Advice for Success
01:13:40 - Creating a Motivating Environment
01:14:20 - Facility Layout and Design
01:14:30 - Training Studio and Space Utilization
01:15:16 - Timetable and Group Sessions
01:15:43 - Pre-Launch and Target Signups
01:17:10 - Marketing and Sales Strategy
01:19:01 - Creating a Unique Gym Experience
01:21:45 - Importance of Details in Facility
01:23:03 - Membership Growth and Revenue
01:24:57 - Initial Thoughts
01:25:05 - Challenges in Launching a New Facility
01:25:20 - Planning for Future Expansion
01:25:47 - Considering Outdoor Space and Aesthetics
01:26:09 - Budgeting and Future Plans
01:26:52 - The Importance of Location and Future Expansion
01:28:22 - Balancing Business Growth and Personal Happiness
01:30:02 - The Joy of Coaching and Running a Business
01:31:23 - Final Thoughts and Appreciation
- Visa fler
