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In this episode of The Finance Cafe Podcast, we are joined by Moirae Choquette, founder of Tomato Wheels, a company specializing in importing high-quality Lambrusco wine from Italy. As a proud Indigenous entrepreneur from North Battleford, Saskatchewan, Moirae has built a career in marketing and communications, using her expertise to bring unique and carefully curated wines to the Canadian market.
Moirae’s entrepreneurial journey has been anything but conventional. Like many business owners, she once found herself caught in the pressures of external expectations, trying to fit into traditional definitions of success. But as her business evolved, so did her perspective. In this episode, she shares how she broke free from the self-imposed rules that dictated what success should look like and instead redefined it on her own terms.
She also explores what financial wellness means to her, not just from a numbers perspective, but as a deeper sense of alignment between financial stability and personal fulfillment. Moirae opens up about how she built a business that supports both her financial goals and her values, proving that success is about more than just profit margins, it’s about creating a life and business that feel right for you.
This conversation is a powerful reminder that success is personal, ever-evolving, and different for everyone.
Tomato WheelsAbraham Hicks Podcast
Social Media
Linkedin
Instagram @tomatowheels
Facebook
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In this episode of The Finance Cafe Podcast, we are joined by Rachael Hunt, the Founder & CEO of Freedom School Co. and an Intuitive Indigenous Mentor & Healer. Rachael, a member of the Chippewas of Nawash First Nations, shares her expertise on breaking generational cycles, especially in the context of money and women entrepreneurship.
Rachael discusses the subconscious patterns that many women inherit around money, which often do not serve our best interests in today's world. She delves into how these cycles can limit financial growth and personal well-being, and emphasizes the importance of shifting these patterns for long-term prosperity.
Drawing from her Indigenous background, Rachael explores how mindset and intergenerational healing play a crucial role in achieving financial wellness and peace. She highlights the need for women to recognize and confront these inherited beliefs in order to create a healthier relationship with money.
In this episode, Rachael also emphasizes the importance of awareness and self-reflection. Change, she explains, must come from within, and building this awareness is a key factor in breaking free from old patterns. Achieving financial neutrality—where one no longer resists or repels money—is a vital step in establishing a peaceful and supportive relationship with finances.
Tune in to this inspiring conversation to learn how breaking cycles and embracing a healthier mindset can lead to greater financial success, business growth, and personal empowerment.
Websites
https://www.freedomschool.co/
https://www.freedomschool.co/cycle-breakers-podcastLinkedin
Instagram
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In this episode of The Finance Cafe Podcast, co-founders Shauna Frederick and Shannon Pestun kick off 2025 with an inspiring conversation about making this year all about financial wellness.
As entrepreneurs, it’s easy to get caught up in the daily grind and let financial wellness take a backseat. That’s why Shauna and Shannon are here to help women entrepreneurs refocus on their financial health, offering practical advice to align personal and business goals. They highlight the power of starting the year with intention—taking a step back to reflect on what matters most to you and setting goals that truly resonate. Financial clarity and confidence, they remind us, aren’t just about crunching numbers. It’s about creating a plan that aligns with your values, vision, and the life you want to build.
In this episode, they break down actionable strategies to tackle common financial roadblocks—from shifting unhelpful mindsets to simplifying financial processes. They also share tips for taking small, meaningful steps that lead to lasting habits and real progress. Packed with fresh insights and practical tips, this conversation is a must-listen for any woman entrepreneur ready to own her financial journey in 2025. Whether you’re refining your goals or starting from scratch, it’s time to make this your year of financial empowerment.
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In this episode of The Finance Cafe podcast, Shannon sits down with The Honourable Rechie Valdez, Canada's first Filipino-Canadian woman elected to Parliament and appointed to Cabinet. As the Minister of Small Business, Minister Valdez brings a wealth of experience as a former entrepreneur, TV host, and corporate banking professional. She shares her inspiring journey from running a small bakery business to leading national efforts in fostering women entrepreneurship.
Minister Valdez discusses Canada's Women Entrepreneurship Strategy and how it's accelerating opportunities for women entrepreneurs to thrive in a more inclusive and supportive business environment. Through her own entrepreneurial journey, Minister Valdez highlights the power of creativity, problem-solving, and resilience in building a successful business, and how these same qualities are essential for her work in public service.
In this candid conversation, you'll hear about the transformative policies that are breaking barriers for women in business, creating pathways for success, and ensuring that women entrepreneurs are empowered to make a lasting impact. Minister Valdez’s story shows the power of determination and the importance of creating a more equitable business landscape.
Follow these links to connect and learn more about the Women Entrepreneurship Strategy:
LinkedinInstagram
Facebook
Women Entrepreneurship Strategy
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In this episode, Shauna sits down with the inspiring Joyce Usher-Mesiano, a renowned Canadian entrepreneur, business leader, and risk management specialist. With decades of experience, Joyce has made waves in the insurance industry, first as President of National Brokers Insurance Services and now as Vice President of Business Development at Westland Insurance.
Joyce has received numerous accolades, including WXN’s Top 100 Women in Canada (2016 & 2017), Elite Women in Insurance (2023), and Women of Excellence (2024). Beyond her professional achievements, she is a champion for Diversity, Equity, and Inclusion, a mentor to rising stars in the industry, and a passionate advocate for charitable causes like lung cancer care and awareness.
In this candid conversation, Joyce shares her expertise on selling a business and finding the right buyer who will not only respect the company you’ve built but also bring it into the future with a shared vision. From building strong relationships to aligning with buyers who share your goals, Joyce provides actionable insights for navigating this complex process.
Whether you're currently exploring the idea of selling your business or just curious about how to approach this transition, this episode is full of practical advice and real-world wisdom to help guide you through the process.
Tune in to hear Joyce’s powerful story and learn how to confidently navigate selling your business while setting it up for a bright future!
Twitter: @JoyceUsherMesiaLinkedIn: Joyce Usher-Mesiano
Instagram: usherjoyce
Website: www.westlandinsurance.ca
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In this very special episode of The Finance Cafe Podcast, your hosts Shauna and Shannon celebrate Women’s Entrepreneurship Day by reflecting on the inspiring stories shared by successful women entrepreneurs throughout the year.
Join us as we take a thoughtful look back at the past year’s most memorable conversations with incredible women entrepreneurs. From personal finance tips to navigating the challenges of running a business, Shauna and Shannon revisit the advice, lessons, and moments that have inspired and empowered women to take charge of their financial futures.
This episode reflects on some of the most impactful themes and messages shared on the podcast. The conversations have underscored the importance of building financial confidence and truly understanding your numbers, while also tackling the unique challenges women entrepreneurs face with resilience and determination. Shauna and Shannon also explore how the power of community and mentorship has been a recurring thread in fostering growth, success, and connection.
Whether you’re a seasoned business owner, just starting out, or dreaming of launching your own venture, this episode is filled with wisdom and inspiration to support your journey.
Celebrate with us as we honor the resilience, creativity, and leadership of women entrepreneurs everywhere!
WebsiteInstagram
Facebook
Linkedin
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In honour of Financial Literacy Month, Shauna Frederick welcomes Alyssa Churchill, a Certified Professional Bookkeeper and the visionary founder of NG Finances. With a passion for helping small businesses streamline their operations and achieve financial clarity, Alyssa brings a wealth of knowledge and innovative problem-solving skills honed over years of experience in the industry. Alyssa’s journey is marked by her commitment to empowering entrepreneurs, ensuring they remain organized, compliant, and ready for growth.
Together, Shauna and Alyssa explore the shift from financial literacy to true financial empowerment. They discuss five powerful tools designed to enhance business efficiencies and strengthen financial wellness, emphasizing that financial success is not just about understanding numbers but about establishing the right systems that support sustained growth.
Alyssa shares insights from her recent article on systematizing business processes as a core element of financial empowerment, illustrating how technology can be a transformative force for entrepreneurs. Through practical examples, she highlights the importance of building a solid financial foundation that allows business owners to focus on their passions and drive their ventures forward with confidence.
Join us for an enlightening conversation that equips you with the tools and knowledge to take control of your finances and unlock your business potential.
Websites:https://quickbooks.intuit.com
https://www.xero.com
https://www.freshbooks.com
https://www.hubdoc.com
Social Media
LinkedIn: https://www.linkedin.com/in/alyssangfinances/
Instagram: https://www.instagram.com/ngfinances/
Facebook:https://www.facebook.com/NGFinances.remote
Website: www.ngfinances.com
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In this episode, Shauna sits down with the insightful Katy Baker, a CPA and Certified International Trade Professional (CITP), who has held executive roles across public, private, and non-profit sectors. As the founder of Pricing for Profit., Katy brings her wealth of experience to help women entrepreneurs gain confidence in pricing their services for what they’re truly worth.
Through Pricing for Profit’s system of easy-to-implement financial tools, Katy guides entrepreneurs in mastering cost calculation, operational planning, and strategic tax planning, all with a focus on pricing for profit. She emphasizes the importance of aligning your prices with the value you bring and avoiding the common pitfall of underpricing or undervaluing your expertise. Katy also dives into the mindset shift needed to believe in yourself and your business—pricing not just for today, but with a forward-thinking approach that supports the life and future you envision.
This conversation is all about empowering women entrepreneurs to step into their worth, plan for profit, and confidently set prices that reflect their experience and goals. Get ready to be inspired as Katy shares her expertise, helping you not only price for profit but also plan for the future you deserve.
Website: Pricing For Profit
Connect on Linkedin: Katy Baker
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In this episode of The Finance Cafe Podcast, Shannon Pestun welcomes Tammy Rea, Regional Manager for Women in Enterprise at TD Bank, who brings over 30 years of experience in the banking industry. Tammy’s career began at Canada Trust and evolved through various leadership roles within TD’s Business Bank, including Area Manager for Business Banking and Regional Manager of Professional Banking. Now, she focuses on supporting women-controlled businesses across British Columbia and the Yukon.
Tammy emphasizes the importance of building a trusting, two-way relationship with your banker. She encourages entrepreneurs to ask about her background, her understanding of their industry, and why she chose to work with entrepreneurs. Tammy explains that this is not just a transactional relationship but one built on mutual trust, knowledge, and shared goals.
She also offers practical advice for women navigating their financial journeys, highlighting the need to ask questions, understand their financial health, and find a banker who can serve as a trusted partner because bankers are there to help, not judge.
Filled with empowering insights, this episode offers guidance on approaching financial institutions with confidence and building supportive, long-term relationships with your banker. Whether you're just starting out or looking to grow your business, Tammy's wisdom provides the tools and strategies to help you succeed.
Website: TD Women in Enterprise
Linkedin: Tammy Rea
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In this episode of The Finance Cafe Podcast, Dr. Rumeet Billan, an award-winning entrepreneur, learning architect, and humanitarian, joins Shannon Pestun to delve into the powerful themes of rewriting and redefining success on your own terms. As the CEO of Women of Influence+ and the Founder of Viewpoint Leadership, Dr. Billan brings a wealth of experience in transforming workplace cultures, fostering trust, and building resilience. Her research on Tall Poppy Syndrome and Canadian Happiness at Work has been instrumental in shifting conversations about workplace dynamics and women’s roles in leadership.
Together, Dr. Billan and Shannon explore the importance of context in shaping narratives around success and happiness. Dr. Billan shares how rewriting and redefining aren’t just about correcting the past—they’re about intentionally shaping the future. She emphasizes the significance of intersectionality and the need to empower women to define and achieve success on their own terms, rather than conforming to one rigid idea of what success or happiness should look like.
In addition to success, the conversation also touches on a crucial topic for women—financial wellness. Dr. Billan and Shannon highlight how women have been conditioned to believe that financial empowerment is out of reach, a myth that needs to be dispelled. Dr. Billan stresses the importance of breaking through these barriers, addressing the attitudes and behaviors around financial decisions, and understanding finances in a deeper, more personal context. Listeners will gain insights into how financial empowerment is essential not just for business, but for everyday life, and how empowering women with financial knowledge can lead to greater confidence and control over their futures.
This episode offers tools and insights to help women not only redefine success but also take control of their financial narratives, paving the way for meaningful and lasting impact in both their personal and professional lives.
Websites:
Rumeet Billan
Women of Influence
Social Media:
Linkedin: Rumeet Billan
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In this episode, Shannon Pestun sits down with the dynamic Sarah Wilcox, Co-founder and CEO of Genuine Tea Inc., to explore the key strategies that have propelled her company from a small farmers' market brand to a nationwide success story. With Genuine Tea named one of Canada’s Top Growing Companies in both 2022 and 2023 by The Globe and Mail, Sarah shares the remarkable journey that began during her five-year stay in Taiwan, where she not only immersed herself in the local culture but learned directly from tea farmers across Asia. As a trained tea sommelier and recipient of the prestigious MOE Taiwan scholarship, Sarah’s expertise in tea is matched by her sharp business acumen.
Sarah dives into the systems and strategies she has implemented at Genuine Tea, emphasizing the importance of adaptability and listening to customers. She explains how her experience on CBC's Dragons’ Den helped secure a deal with Arlene Dickinson, which catapulted the business to new heights, with Genuine Tea now available in over 1,500 locations across Canada.
In this episode, Sarah and Shannon cover essential topics for entrepreneurs looking to scale their businesses. Sarah discusses how to take advantage of grants and government programs to fund growth, diversify your business through multiple channels, and leverage social proof to build a loyal community. She also highlights the critical role of exceptional customer service and reveals how creating robust systems can give business owners the freedom to focus on innovation and expansion.
Whether you’re just starting out or looking to scale, Sarah’s insights on how key life events can inspire growth, combined with her focus on strategic systems, offer invaluable lessons for anyone looking to turn their passion into a thriving business. Tune in for an engaging conversation filled with practical tips and inspiring stories that will motivate you to take your business to the next level.
Instagram: Genuine Tea
Facebook: Genuine Tea
Twitter: Genuine Tea
Website: https://www.genuinetea.ca/
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In this episode, Shauna Frederick sits down with the insightful Anna Giampà, a seasoned Family Enterprise Advisor with over two decades of experience in consulting, business planning, and corporate strategy. Anna’s journey is rich with entrepreneurial ventures, academic excellence, and a deep commitment to lifelong learning. As a former faculty member at Montreal’s Concordia University, where she taught Entrepreneurship & Strategy, Anna has empowered countless business leaders with her practical wisdom. Beyond her consulting career, she co-manages a thriving real estate portfolio and nurtures her passions for food, travel, and continuous growth.
Anna and Shauna explore the transformative power of Key Performance Indicators (KPIs) in driving business success. Anna demystifies KPIs, breaking them down into simple, measurable values that act as a scoreboard for your business, helping you track progress and uncover opportunities for improvement. She delves into the four key types of KPIs—financial, operational, customer, and marketing—and illustrates how they can be customized to fit any business, regardless of its size or complexity.
Through practical examples, Anna reveals how even the simplest KPIs, such as tracking new customers or enhancing revenue growth, can have a profound impact. She underscores the strategic significance of KPIs, showing how they can guide your strategic planning and decision-making processes, ultimately fostering structured growth.
Websites:
Canada Benchmarking Tool: Financial Performance Data (canada.ca)
Connect with Anna:
LinkedIn: Anna Giampà, MBA, FEA
Instagram: annafiorilli
Facebook: Anna G Fiorilli
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In this episode, Shauna sits down with the brilliant JackiePorter who is a leading Canadian financial planner with a stellar 25-year career dedicated to empowering high-achievers. As a trusted advisor to executives, business owners, and legal professionals, Jackie offers expertguidance on complex financial matters that go beyond simple Google searches.
Her journey to financial success is as inspiring as herexpertise. Raised by a single mother, Jackie faced early financial challenges that ignited her passion for building wealth and financial independence. Today, she's a multi-award-winning financial planner, author of "Single by Choice or Chance," and a sought-after industry expert.
Jackie has a knack for turning complex financial conceptsinto actionable advice. In this podcast we're diving deep into the power of mindset when it comes to money. From overcoming financial barriers to skyrocketing your business, Jackie shares practical tips and strategies tocultivate a growth mindset. Discover how to shift your perspective, unlock new opportunities, and take control of your financial future. Get ready to be inspired as Jackie shares her wisdom and empowers you to reach new heights in your entrepreneurial journey.
Connect with Jackie:LinkedIn: JackiePorter (Lawyers Financial Advisor) CFP, RWM, EPC
Twitter: X
Instagram: Jackie Porter | CFP(@jackieportercfp)
Website: askjackie.ca
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In this episode, our host Shauna sits down with Julieta Miranda, the dynamic Founder of Kid Drop and an acclaimed entrepreneur recognized as Emerging Entrepreneur 2022, Small Business of the Year 2022, Top 50 Under 50, Keynote Speaker, and participant in Dragon’s Den 2023.
Julieta’s entrepreneurial journey began in 2010 with the acquisition of Romeo’s Tile, her family business, which she transformed into a thriving enterprise with annual revenues soaring from $350K to $6.2M. With a background in Criminology and Social Work, and bilingual proficiency in English and Spanish, Julieta brings extensive marketing and sales expertise honed through her ventures and professional roles. Kid Drop, her latest venture, offers a vital transportation solution for busy parents, providing safe, reliable door-to-door service for children attending school, activities, and custody exchanges at an affordable rate.
In this episode, we explore Julieta’s remarkable journey of rebuilding after bankruptcy. As she aptly reminds us, "You can't fail if you don't quit." We delve into how bankruptcy, while not a clean slate, can spark a new beginning, and discuss strategies to overcome self-limiting beliefs and embrace growth and renewal. Julieta candidly shares how her bankruptcy experience reshaped her financial understanding and empowered her to enhance financial literacy while launching Kid Drop. Her insights into prioritizing financial wellness and advice for women entrepreneurs seeking to strengthen their financial health are invaluable.
Tune in as Julieta shares three practical tips for maintaining a positive mindset and staying motivated amidst entrepreneurial obstacles. Join us for an inspiring conversation filled with resilience, wisdom, and laughter, as Julieta Miranda embodies the spirit of success and perseverance.
Connect with Julieta:
LinkedIn: https://www.linkedin.com/in/julieta-miranda-26b851212/
Facebook: https://www.facebook.com/julieta.ranger/
Website: https://www.kid-drop.com -
Join your host Shauna Frederick for a discussion with Sidrah Khan, Senior Manager Acquisition Strategy at TD Insurance. With over a decade of expertise in both Australian and Canadian insurance landscapes, Sidrah shares insights on how TD Insurance supports entrepreneurs through tailored small business insurance solutions.
They explore topics ranging from debunking common misconceptions about business insurance to understanding the critical types of coverage every entrepreneur should consider. Discover how TD Insurance stands out with innovative solutions that adapt to evolving business risks and needs.
Social media handles:
LinkedIn: www.linkedin.com/in/sidrah-khan-cpa-ca-58ab2183
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Join your host, Shannon Pestun for a conversation with Sévrine Labelle, Managing Director of BDC’s $100M Thrive Lab, she works closely with partners to develop innovative equity investment models to support women-led social impact businesses. Sévrine explains types of seed funding, the value of incubators, and how entrepreneurs can connect with the right people and networks for success.
Websites:
https://www.bdc.ca/en/bdc-capital/venture-capital/funds/thrive-platform/thrive-lab-women
Social media handles:
LinkedIn: : https://www.linkedin.com/company/bdc/
Instagram: @bdc_ca
Facebook: facebook.com/theforumca
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The Finance Cafe is excited to welcome this weeks guest, Tracy Persson. Tracy is an Indigenous entrepreneur, philanthropist, and tech innovator from Northern Alberta. She founded her first company, Cozy Intentions and is now blazing trail with her latest tech venture, the My Breast Day app, supporting those battling breast cancer.
Join host, Shannon Pestun, and Tracy for an in depth discussion on founding her latest tech company, her journey in entrepreneurship, her identity as a proud indigenous woman, and her journey with cancer that inspired her to make a difference for generations to come.
Website: https://mybreastday.ca
Instagram: @mybreastday
Facebook: www.facebook.com/people/My-Breast-Day
LinkedIn: www.linkedin.com/company/my-breast-day-inc/
Cozy Intentions: https://cozyintentions.com
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Host: Shannon Peston
Guest: Tabatha Bull, CEO, Canadian Council for Indigenous Business (CCIB)
In this episode, Shannon and Tabatha sit down to discuss Indigenous women’s entrepreneurship in Canada, the importance of setting the record straight to create a new narrative of indigenous women entrepreneurs, the opportunities to build a more inclusive economy, the role of economic reconciliation, and what Tabatha sees when she looks to the future.
The Finance Cafe is so excited to welcome CEO of Canadian Council for Indigenous Business (CCIB), Tabatha Bull. Tabatha is Anishinaabe, a proud member of Nipissing First Nation. Awarded CEO of the Year for 2022 by the Ontario Chamber of Commerce, Tabatha as CCIB’s president and CEO is committed to help rebuild and strengthen the path towards reconciliation and a prosperous Indigenous economy to benefit all Canadians.As an electrical engineer, Tabatha is committed to supporting Indigenous inclusion and diversity in Canada’s energy sector. Serving the Indigenous community through CCIB’s commitment to support the Indigenous economy, Tabatha is an appointee to many boards, including the Dexterra Group, Wigwamen Inc., Ontario Chamber of Commerce, and Catalyst CEO advisory board in Canada to name a few. Tabatha is dedicated to diversity and removing systematic barriers to improve opportunities for Indigenous
business and women across all industry sectors.
Special Note to our listeners, since the recording of this episode of The Finance Cafe Podcast, CCAB has rebranded to CCIB, the Canadian Council for Indigenous Business
Websites:
https://www.ccab.com/
Book Reference: 21 Things You May Not Know About the Indian Act: Helping Canadians Make Reconciliation with Indigenous Peoples a Reality
https://www.amazon.com/Things-Know-About-Indian-Reconciliation/dp/0995266522Social media handles:
LinkedIn: https://www.linkedin.com/company/ccib-national/
Instagram: @ccib.national
Facebook: https://www.facebook.com/ccib.national
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We are so excited to host Certified Financial Planner, Crystal Kelly, who developed her own financialplanning company with a mission to unlock financial planning for women entrepreneurs and avoid the chaos. Host, Shauna Frederick asks Crystal allabout her 17 years in financial planning and how she transformed her own healing journey into a meaningful career to ensure women entrepreneurs areempowered to make educated decisions to prioritize financial wellbeing, break the cycle of financial chaos, and strategize for long term financial success.
Connect with Crystal
Website: amanifinancial.ca
LinkedIn: https://ca.linkedin.com/in/crystaldkelly
Instagram: @amani.financial
Resources
Financial Wellness Assessment Tool
Calculator.net: Free Online Calculators - Math, Fitness, Finance, Science
Sponsor
For more resources and information for women entrepreneurs be sure to connect with our incredible podcast sponsor TD Women in Enterprise.
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
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In this episode of The Finance Cafe Podcast, host Shannon delves into the world of bookkeeping and financial education with special guest Jami Monte. Jami shares her journey from a successful career as a CPA in the Advertising industry to becoming an entrepreneur and launching Chillbooks™, a dynamic financial education platform designed to empower business owners with essential financial skills.
Links:
Website: jamimonte.com
Instagram: @jami.monte
YouTube: @jamimonte
TikTok: @jami.monte
Linked in: https://www.linkedin.com/in/jamimonte
Free GST/HST Tracker: https://pages.jamimonte.com/hstguide
Chillbooks™️ Info: https://jamimonte.com/chillbooks/
Free Solopreneur Write Off Guide: https://pages.jamimonte.com/writeoff
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