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In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stuck between $15-60k/m scale to $100k-$500k/m and beyond. Enjoy!
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Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.
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Saknas det avsnitt?
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Think Facebook ads are a money pit? Here's how to turn that around and profit big!
Facebook Ads Demystified: Maximize Your Marketing Success
Ever wondered why your Facebook ads aren't delivering the ROI you expected? You're not alone. This deep dive into Facebook advertising uncovers the truths behind common misconceptions, revealing that the key to success isn't in chasing engagement through clicks or retargeting campaigns alone. Instead, it lies in understanding and leveraging the platform's unique capabilities to your advantage.
Busting Myths, Building Success
We start by busting the myth that prospecting and retargeting on Facebook require separate strategies. Every ad impression is essentially a retargeting opportunity, given the platform's comprehensive data on user behavior. The real game-changer? Recognizing that success comes from optimizing these opportunities, not from the traditional division between prospecting and retargeting campaigns.
Dynamic Creative: Your Untapped Resource
Dynamic creative emerges as the hero of our story, offering a powerful way to automatically tailor your ads for maximum relevance and impact. By allowing Facebook to adjust creative elements based on user preferences, dynamic creative streamlines the ad creation process, reduces guesswork, and significantly improves ad performance across broad audiences.
For the Algo
This section is designed to enhance your video's visibility and engagement on YouTube. By focusing on strategic keyword placement and leveraging YouTube's algorithm, we ensure your content reaches the widest possible audience. Remember, the goal is not just to attract viewers but to create meaningful engagements that lead to long-term success and sustainability on the platform.
0:00 - Introduction: The Misuse of Facebook Ads
0:30 - Debunking Common Facebook Ad Myths
1:00 - The Truth About Click and Engagement Campaigns
1:30 - Scaling Success Beyond Short-Term Tactics
2:00 - The Importance of Efficient Ad Spending
2:30 - Busting Myths About Facebook Prospecting and Retargeting
3:00 - Leveraging Every Ad Impression for Retargeting
3:30 - Rethinking Facebook Campaign Strategies
4:00 - Dynamic Creative: Facebook's Most Underutilized Tool
4:30 - How Dynamic Creative Optimizes Your Ad Performance
5:00 - Moving Beyond Outdated Facebook Ad Strategies
5:30 - The Power of Broad Audiences and Simplified Campaigns
6:00 - Conclusion: Embracing Facebook's Tools for Long-Term Success
6:30 - Call to Action: Subscribe for More Insights
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Unlock the secrets to skyrocketing your sales with high-ticket Facebook ads! If you're aiming to push offers ranging from $500 to $10,000 but find the learning phase and conversion campaigns a challenge, this guide is your new best friend. We're diving deep into strategies that bypass traditional hurdles, focusing on volume, quality of traffic, and unit economics to enhance your business's profitability. Discover how to leverage Facebook's potential to amplify your high-ticket sales effectively. Stay tuned for invaluable insights on ad types, metrics, and more to load your funnel with high-quality prospects.
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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Hey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling.
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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Are you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen.
By the end of the video, you'll know how to use ChatGPT to do all the hard work for you, to generate high-quality ad copy with ease. If you're a Facebook marketer looking for an efficient way to create engaging ad copy, this video is definitely for you!
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprint
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
Chapters:
00:00 ChatGPT Reveals: The Ultimate Facebook Ads & CRO Hacks That Can Triple Your Conversions
00:45 Boost Your Facebook Ad Performance with ChatGPT: A Step-by-Step Tutorial
03:28 Discover the Secrets to Facebook Ad Success with VidIQ
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Facebook Ads stand as a cornerstone for success in 2024. The introduction of the 3:2:2 method marks a pivotal shift, offering businesses an innovative strategy to scale effectively and tap into new audience segments.
This video unveils the powerful 3:2:2 method for Facebook ads, a revolutionary approach for 2024. You'll learn to create sustainable, engaging ads that effectively scale your business and reach new audiences. By integrating AI tools for imagery and copy, plus strategic campaign planning, you'll gain skills to enhance your marketing effectiveness. Embracing this method can lead to substantial growth, broader customer reach, and improved ad performance, profoundly impacting your business success in the digital marketing sphere.
👉 The ChatGPT Conversation from the Video:
https://chat.openai.com/share/06db2bb7-150e-4a1a-9147-15489cebcf40
► Disrupter School GPT Store Links:
- SmartCourse Creator by Disrupter School
https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school
- InfoProduct Maker by Disrupter School
https://chat.openai.com/g/g-9gRWj441i-infoproduct-maker-by-disrupter-school
- LI SocialPostPro by Disrupter School
https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school
- X SocialPostPro by Disrupter School
https://chat.openai.com/g/g-2dOaPCTaB-x-socialpostpro-by-disrupter-school
► Join my Newsletter FREE
- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
- CharleyBot.ai is Free 24hrs a day
► Merchandise
- Disrupter School Merch Store: bit.ly/DisrupterMerch
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
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Unbelievable Video Magic: 1000 Videos in 30 Mins for Less Than $100!
Discover the secret to massive video output without breaking the bank. In this guide, I'll unveil how you can revolutionize your content strategy, creating over a thousand videos in just 30 minutes, all for under $100. Dive into the world of efficient video production and never look back!
► Opus.Pro & Repurpose.io
- https://www.opus.pro/?via=Disrupter
- https://repurpose.io/?aff=32994
► Join my Newsletter FREE
- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
- CharleyBot.ai is Free 24hrs a day
► Disrupter School GPT Store Links:
- 3:2:2 Method Ads Copywriter with Disrupter School
https://chat.openai.com/g/g-u9bP4gP3Z-3-2-2-method-ads-copywriter-with-disrupter-school
- LI SocialPostPro by Disrupter School
https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school
- SmartCourse Creator by Disrupter School
https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school
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Cost caps can make or break your Facebook ads – learn how to dominate in 2024!
In this comprehensive guide, we delve into the intricacies of managing your ad spend effectively with cost caps. Discover how to leverage this powerful tool to maintain control over your Cost Per Action (CPA) while scaling your campaigns efficiently. With insights drawn from years of industry experience and millions in ad spend, this guide is your ticket to mastering Facebook ads and ensuring your campaigns deliver maximum impact. Dive in now and start transforming your approach to Facebook advertising in 2024!
► Join my Newsletter FREE
- Disrupter Dispatch from Charley T, Founder of Disrupter School: https://bit.ly/DisrupterDispatch
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
- CharleyBot.ai is Free 24hrs a day
► Disrupter School GPT Store Links:
- 3:2:2 Method Ads Copywriter with Disrupter School
https://chat.openai.com/g/g-u9bP4gP3Z-3-2-2-method-ads-copywriter-with-disrupter-school
- LI SocialPostPro by Disrupter School
https://chat.openai.com/g/g-8bvSoqDYg-li-socialpostpro-by-disrupter-school
- SmartCourse Creator by Disrupter School
https://chat.openai.com/g/g-s94gGMuc2-smartcourse-creator-by-disrupter-school
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Hey folks, it's your favorite professor Charley T here!
In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating and scaling a Facebook Ad account, starting from ground zero.
Interested in Facebook Ads 2023 and broad targeting on Facebook?
Then you're in the right place.
This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro at broad targeting.
This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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In this comprehensive guide, I'll walk you through the transformative journey of optimizing your Facebook ad campaigns by harnessing the power of automation. Gone are the days of manual adjustments and the constant anxiety over budget mismanagement. Through a detailed exploration, we'll unravel the mysteries behind setting up automated rules that not only safeguard your budget but also enhance the efficiency of your ad spend.
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Predictable Profits Scaling Blueprint - www.disrupterschool.com/PredictableProfitScalingBlueprintOrder
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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Dive into my million-dollar journey - real strategies, real success. Trust me, it’s a game-changer. 🚀
Unlock the secrets to building a million-dollar business from scratch. From pivotal Business & YouTube strategies to invaluable team insights and essential tools, I'm sharing it all. This isn’t just another success story; it’s a roadmap to your own million-dollar success. Ready to transform your dreams into reality? Let’s embark on this journey together.
► My Team:
- @DaraDenney:
/ denneydara
- @theMiguelMendez: [email protected]
- @ayman-arab: [email protected]
- Vini: [email protected]
- Jake: [email protected]
- Yady:
/ yadybarreto1
- Blake: [email protected]
► My Vendors and Martech:
- The Futures: https://thefutures.io/
- Opus.Pro: https://www.opus.pro/?via=Disrupter
- Repurpose.io:
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Ever wondered how some media buyers turn modest budgets into seven-figure incomes?
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Work with me directly
- Disrupter Agency: https://bit.ly/DisrupterAgency
- Book a Consulting Call: https://bit.ly/DisrupterConsulting
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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CHECK OUT MY RECENT PODCAST WITH TRIPLE WHALE
In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.
Connect with Charley
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Work with me directly
- Disrupter Agency: https://bit.ly/DisrupterAgency
- Book a Consulting Call: https://bit.ly/DisrupterConsulting
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
- Disrupter School Merch Store: bit.ly/DisrupterMerch
► Connect With Charley On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
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This is Robbie's story, a seasoned digital marketer whose experiences in the Facebook Ads MBA Program have significantly shaped his professional trajectory. By intertwining key learnings from his Facebook Ads MBA Program experience with real-world applications in digital marketing, Robbie offers a unique perspective that is both enlightening and inspiring.
CharleyBot.ai is Free 24hrs a day
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
- Disrupter School Merch Store: bit.ly/DisrupterMerch
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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Get ready for the biggest ad of the week featuring Fraser! This time, it's a simple static ad from our mutual friend Jason at Doe Beauty. Even though it's simple, it's absolutely smashing it. We were blown away by last week's video, so you won't want to miss this one either. Get excited and hit that subscribe button!
Doe Lashes
https://doebeauty.com/
Chapters:
00:00 The Greatest Ad In the World, with the Best Facebook Ad Hook EVER!
01:12 Spriggy: Australia's #1 Pocket Money App
01:39 What is the Best Facebook and TikTok ads hook?
05:13 How to make Gifting Ads that Convert
11:00 How to apply text to a video to improve results
14:03 How to put legal disclaimers in Facebook Ads
#FacebookAds #ugccontentcreator #digitalmarketing #ecommerce #makemoneyonline
Find Fraser - https://twitter.com/sourfraser https://www.youtube.com/@FraserCottrell
Sign up to his free newsletter - niceads.uk
Book a call with him 👉 https://bio.link/frasercottrell
Check out Creative OS ➡️ https://www.creativeos.io/?via=charley
CharleyBot.ai is Free 24hrs a day
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
- Disrupter School Merch Store: bit.ly/DisrupterMerch
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
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Meet Charles Tichenor IV, a leading Facebook advertiser in the US, credited with generating over $1 billion in revenue. With a decade of experience, Charley has managed 7-figure daily budgets for brands like Schwarzkopf, Nissan, and CBS. His early work included handling Facebook ads for Apple and New Balance, with budgets ranging from $10,000 to $1M+ per day. As the founder of Disrupter School, Charley is committed to reshaping the digital marketing industry, having helped thousands through programs like Facebook Ads MBA. Join us as we explore his insights and disruptive strategies in this episode.
CharleyBot.ai is Free 24hrs a day
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
- Disrupter School Merch Store: bit.ly/DisrupterMerch
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv
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Today's video delves into dissecting an advertisement by Hopper, an app that offers cheap hotel deals. We'll explore the unconventional format of their static ad and discuss how it captivates audience attention, thereby serving as an effective top-of-the-funnel ad. Additionally, we'll uncover key insights on how this ad mirrors organic content, emphasizing the importance of aligning paid media with organic strategies. Join us as we analyze the visual appeal and strategic implications of this ad, shedding light on its potential scalability and impact on user experience. @FraserCottrell
Find Fraser - https://twitter.com/sourfraser
https://www.youtube.com/@FraserCottrell
Sign up to his free newsletter - niceads.uk
Book a call with him 👉 https://bio.link/frasercottrell
Check out Creative OS ➡️ https://www.creativeos.io/?via=charley
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
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Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.
Connect with Michael Stelzner
- Instagram: https://instagram.com/stelzner
🔔 Subscribe to this podcast for More Social Media Marketing Insights/ Youtube: https://youtube.com/socialmediaexaminer
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Work with me directly
- Disrupter Agency: https://bit.ly/DisrupterAgency
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
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► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/JoinTheMBAStandard
- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup
► Work with me directly
- Disrupter Agency: https://bit.ly/DisrupterAgency
► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
► Connect With Me On Other Platforms
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.
🔵 Charley T's interesting/impressive origin story
🔵 What the Facebook Newsfeed REALLY is and what that means
🔵 How to drive engagement without asking for it
🔵 Why Facebook Lives and Organic Posting are a MUST DO
🔵 Why you should always delete low engagement posts
🔵 How to train the algo to make sure no learning is wasted
🔵 Which automated rules are MUST HAVES
🔵 Facebook Advertisers' impact on the world
I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.
His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.
We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
- Visa fler
