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  • In this episode, we dive deep into a topic that every trainer and fitness enthusiast needs to understand: the difference between techniques and principles in training. Techniques are often thrown around in the gym, but without understanding the underlying principles, results can be inconsistent and frustrating.

    Join me as we explore key training principles like intensity, load, tension, and stability. Learn why focusing on principles, rather than just bouncing from program to program, will help you master your workouts and get the results you've been striving for. šŸ’Ŗ

    Key Highlights:

    What is a training principle, and why is it crucial for success?How intensity is defined differently in bodybuilding vs. strength training.The importance of understanding the relationship between load, tension, and failure.Real-world examples from top bodybuilders and how they apply these principles to their training.

    Tune in to transform the way you think about your workouts and take your training to the next level!

  • The Blueprint for Winning Your Comp Prep - Mark Ottobre & Tyrone Folino

    In this podcast, Mark and Tyrone do a deep dive into a winning client's protocol. From training, nutrition and lifestyle, we unpack everything that creates a winning comp prep! The client won seven shows. In this no-holds bared-session, we give you the hardcore truth!

    Filmed live in front of a studio audience at the Enterprise Fitness Elite Results Bootcamp

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  • Navigating the maze of supplements can feel like decoding an ancient script. From the allure of fat-loss pills to the promise of protein shakes and the intrigue of bio-hacking, it's a world filled with potential pitfalls.

    But here's the thing ā€“ supplements aren't just for the gym-obsessed or those who live in their yoga pants. They're for anyone looking to bridge nutritional gaps, enhance recovery, or boost performance in a world that doesn't slow down.

    Think of it this way: you don't necessarily need supplements, much like you don't need the latest iPhone. But, just as a smartphone can streamline your day, supplements can fast-track your health and fitness goals, making the journey a tad easier.

    That's why, in this week's episode of The Enterprise Fitness Podcast, we're diving deep into the world of supplements. It's time to get the lowdown on what works, what doesn't, and how to make informed choices that align with your health objectives.

    In this episode, hereā€™s what you'll discover:

    The Real Deal on Supplements: Why consider them in the first place?Lab Work and Supplements: How testing can guide your choices.Choosing Your Arsenal: Navigating the vast array of products.Overcoming Obstacles: What might be holding you back?The Turbo-Charge Effect: How supplements can accelerate your results.Lifestyle Considerations: From cooking with the right pan to sleep patterns.Minimising Toxins: Strategies for a cleaner, healthier body.Recovery Tools: Tech and tips for optimal rejuvenation.

    And that's just the tip of the iceberg. We're covering all this and more, so tune in to arm yourself with knowledge and take control of your supplement strategy.

    Catch the episode here:

    iTunes Spotify YouTube

    Supplement smart,

    Mark Ottobre

  • How to Move Beyond Fat Loss - Create Lasting Change to Perform

    I've been in the fat loss and muscle business for twenty years.

    Over those twenty years, not much has changed. The average person still thinks fat loss training is walking on a treadmill.

    And the average trainer still thinks it involves pushing a prowler and using battle ropes.

    Both approaches leave people frustrated, wondering why they are hungrier than ever.

    But it's no wonder.

    A drastic increase in energy output triggers an increase in hunger. That's why we set nutrition for success in our first session at Enterprise Fitness.

    So, how do you "train" for fat loss?

    Well, first, it's important to understand that fat loss "training" is not an adaptation.

    It's a byproduct.

    There are only three things you can train for in the gym: muscle, strength, or endurance.

    And in this week's episode of The Enterprise Fitness Podcast, I'm breaking down the real deal on training for fat loss, transformations, and conditioning.

    This week, we separate fact from fiction.

    Listen to it here.

    Available anywhere you listen to podcasts.

    - iTunes

    - YouTube

    - Spotify

    Train hard,

    Mark Ottobre

    Enterprise Fitness

  • In this week's episode of the Enterprise Fitness Podcast, Master Coach Tyrone takes centre stage to reveal how you can transform your physique within a guaranteed timeline.

    Recorded from our Elite Results Bootcamp, Tyrone dives deep into the critical details that our coaches at Enterprise use to craft jaw-dropping transformations within set timelines.

    He outlines the essential steps for mapping out your transformation journey:

    1. Define your goal.

    2. Assess your starting point.

    3. Reverse engineer your transformation timeline.

    Whether your aim is fat loss, weight loss, muscle gain, or competition prep, establishing a realistic timeline can significantly simplify your journey. It helps minimise, or sometimes even eliminate, the doubts about what should be happening next.

    Tyrone delves into tailored strategies, comparing the approach for someone starting at 70kg with a goal to lose 10kg versus another at 120kg aiming to shed 40kg.

    He highlights three critical phases in a transformation journey:

    - Fat Loss

    - Improvement

    - Maintenance

    Achieving long-term success involves mastering the ability to transition between these phases.

    By understanding your current position and desired outcome, we can reverse engineer the process. This approach is crucial for setting realistic timeframes and identifying potential challenges.

    From a scientific standpoint, burning 1 kilo of fat equates to approximately 7,700 calories. Tyrone breaks down these figures to show how diet and exercise play into your transformation goals.

    Dive deeper into these insights on this week's episode of the Enterprise Fitness Podcast.

    Click here to enhance your knowledge.

    Now available on all major platforms: iTunes, Spotify, and YouTube.

    Train hard,

    Mark Ottobre

    Founder and Author

    Enterprise Fitness

    MarkOttobre.com

  • What do you think of when you hear the word ā€˜bulkā€™?

    For most, ā€˜bulkā€™ or ā€˜bulkingā€™ means eating all the calories (doughnuts included) and ā€˜bulking upā€™ means losing any visible waistline you once had.

    So, in todayā€™s podcast, we turn it over to Enterprise Master Trainer Jaka, who presents:

    How to Navigate a Bulk Without Getting Fat:

    How we take our clients through a calorie surplus phase.

    You might be reading this thinking, ā€œI donā€™t want to ā€˜bulkā€™; thatā€™s for meatheads.ā€

    As Jaka puts it, muscle mass and strength can happen at maintenance calories and even a slight calorie deficit.

    However, it happens faster in a surplus!

    Most just navigate a surplus poorly, hence missing out on the ability to turbocharge muscle and strength.

    Jaka pulls from real client examples of how he used a surplus to increase Enterprise clientsā€™ calories, improve body composition, and set them up for an elite dieting phase.

    So, if you want to trim the fat and get all the benefits of being in a calorie surplus, listen to this week's episode.

    Mark Ottobre

    Enterprise Fitness

  • The Internet is filled with pseudo-experts.They mask their shortcomings as coaches with Instagram filters, steroids, and thirst traps, all the while pretending to be experts. But who have they really trained?What have they really done? As it's hard enough for me to find and hire good personal trainers to join my team, itā€™s even more challenging for the general gym-goer, who lacks my 20 years of experience in distinguishing the ā€˜goodā€™ from the ā€˜badā€™.Thatā€™s why this year at Enterprise, we are doubling down on providing accessible high-level training and nutrition information to all. You see, over my twenty years (and counting) PT career, and having Enterprise Fitness operating for 11 of those years, weā€™ve trained thousands of people to head-turning transformations, drug-free. Weā€™ve also coached hundreds of winners in bodybuilding, bikini and fitness comps. So, what I am about to share isnā€™t based on what some random influencer on the Internet said or what I think the textbook said. Itā€™s from actual experience. Taken from my Elite Results Bootcamp, which had trainers and clients alike from across the globe, I give you today's Podcast episode: EVERYTHING You Want to Know About How to Build MuscleIn my no-nonsense style, I cover:

    Muscle-building principles Hypertrophy techniques Stability, load, volume, tension, intensity Origins of Bodybuilding FolkloreMuscle building nutrition Overview, sarcoplasmic vs myofibrillar hypertrophy Best rep ranges Program design for building muscle

    I also give you my unique take on optimal reps by body part. You wonā€™t find this breakdown anywhere else because itā€™s from my own personal observations. Discover the secrets to building muscle - watch it on YouTube or tune in on iTunes or Spotify.And remember to subscribe! Mark OttobreOwner, Founder, Author, Enterprise FitnessEnterprise Fitness AcademyThe Enterprise DietMarkOttobre.comP.S. Want to learn from me in person? Check out the March Internship program here.

  • This is one of the hardest clients weā€™ve ever taken on at Enterprise Fitnessā€¦

    Meet Lochlan.

    When Lochlan first joined us at the age of 25, weighing 124 kilos, his fitness journey was far from ordinary. He faced an array of physical challenges, including:

    A club foot

    A triple ankle fusion

    A twisted shin bone

    A full knee reconstruction A

    DD Fibromyalgia

    Sleep apnea

    Restless leg syndrome

    Despite these hurdles, Lochlan preserved.

    Today, Lochlan stands at 100 kilos, stronger, fitter and healthier than he has ever been.

    A Story of Triumph on The Enterprise Fitness Podcast

    In this weekā€™s episode of The Enterprise Fitness Podcast, join Enterprise Senior Coach Ari as he takes you through Lochlan's transformative journey. Discover the strategies, the challenges, and the triumphs in a step-by-step recount of how Lochlan achieved these outstanding results.

    This episode isnā€™t just about the ā€˜factsā€™. It should inspire you with your own training!

    Tune in here YouTube - iTunes - Spotify

    Train hard,

    Mark Ottobre

    Owner, Founder, Author

    Enterprise Fitness

    The Enterprise Diet

  • In this episode, Enterprise Fitness General Manager and Master Coach James Kelly teaches you How to Strength Train for Sports and Performance.

    Welcome to a game-changing episode of the Enterprise Fitness Podcast! In this insightful session, General Manager and Master Coach James Kelly shares his wealth of knowledge on "How to Strength Train for Sports and Performance." This episode is a special feature taken from our Elite Results Bootcamp held in December 2023, a pivotal event that educated clients and trainers across the globe.

    Join us as James delves into the intricacies of strength training tailored for athletic performance. Whether you're an aspiring athlete, a seasoned sports enthusiast, or a fitness trainer aiming to elevate your clients' potential, this episode offers valuable insights and practical tips.

    James covers a range of crucial topics, including the principles of sports-specific strength training, designing effective workout programs, and the importance of balancing strength, agility, and endurance. He also addresses common myths and misconceptions about strength training in sports.

    Listeners will benefit from James's extensive experience and his unique approach to fitness that combines scientific knowledge with practical application. Expect to come away with a deeper understanding of how to optimize your training regimen for peak sports performance.

    Don't miss this opportunity to learn from one of the best in the industry. Tune in, get inspired, and transform your approach to sports and performance training!

  • To kick off the year right, in the coming weeks, we are releasing an in-depth podcast series on what it takes to achieve elite results in the gym to help you with your 2024 goals.

    We kick it off with Training for Super Strength, what you must know to stay injury-free, bust out of plateaus and lift like a superhero.

    Strength is one of the top biomarkers of longevity. Equally, a stronger athlete is always a better, less injured athlete.

    Strength makes anything easier.

    You might be confused about what exercises to choose and how many sets, reps, and loads to use.

    I've got you covered.

    I recently presented Training for Super Strength to a jam-packed room of trainers from all over the world.

    It was so good I wanted to do an encore (of sorts).

    I just uploaded the whole presentation to our podcast and my YouTube.

    In my no-frills, no-BS style, I cover:

    How to increase your lifting capacity almost immediately by increasing stability (and the three hubs to focus on)How to acquire the skill of strength and the big mistake most people make.Why joint health is almost the be and end all to staying injury-free and getting strong (joints move muscles, muscles move weights)The difference between optimal lifting mechanics and personal preferences and how to navigate them.You can get strong without getting big. Here, I explain why your central nervous system and neural output MUST be factored into a strength plan, how to train it, and cues to assess recovery. Demystifying loading parameters, percentages and concepts to use to help you add load to the bar.How many sets should you really?And so much more.

    If you are going to listen to one podcast on getting strong this year, make sure itā€™s this one!

    Available everywhere you listen to podcasts and YouTube.

    Train hard!

    Mark Ottobre

    Enterprise Fitness

    Owner, Founder, Author

    For mentoring with me or my team, visit https://enterprisefitnessacademy.com/

  • Iā€™m not going to sugarcoat it.

    2023 has been a very challenging year.

    We've had a lot of downs, from our Facebook accounts being hacked to seemingly endless delays in moving to our new studio.

    But weā€™ve also had a lot of wins!

    We released The Enterprise Diet, revamped our Podcast, refreshed our websites, and managed to grow and promote many of our trainers.

    But often, we get too busy focusing on what didnā€™t happen rather on the gift of what did.

    In short, we have a lot to be grateful for from the year 2023.

    So, we wanted to introduce you to our process of how we set goals for the new year. We don't do resolutions; instead, we engage in a Year in Review process, which fellow fans of Tim Ferriss might also be familiar with.

    Grab a blank piece of paper and divide it in two.

    On one side, make a column, 'do more,' and on the other, 'avoid.

    Then go through your diary, calendar or Google planner from the start of the year and look at all the appointments that brought you dreadā€¦ put them in the avoid column.

    Then, all the things that brought your excitement, growth or you felt positive about, put them in the ā€˜do moreā€™ column.

    At the end, youā€™ll have a list. My guess is on both sides, youā€™ll have people, places and things, some of which bring you pain and lead you on a downward spiral, the other, bringing you joy, support and helping you go where you want.

    It's a super simple yet powerful reflection exercise.

    But I get it; these things sound good in theory, so Ari and I will go firstā€¦

    Check out this week's episode of the Enterprise Fitness Podcast: 2023, Enterprise Fitness Year in Review!

    We cover:

    Tips for journaling and writing down your goalsThe power of green light thinkingDeath of Identity: Letting go of identities to allow yourself to set bigger goalsWarrior mindset vs king or queen mindsetGetting the ā€˜reps inā€™ to create change and the mindset tools to employUnderstanding trigger events like New Years and your 40thNew Year Resolution Vs. the year in the review process.Concept: Impossibility thinkingHow to make a bad habit hard to achieveAris goals for 2024My goals for 2024Whatā€™s on the card for Enterprise 2024

    My guess is, youā€™ll probably relate to this podcast a lot and it will help you set goals for your 2024.

    Merry Christmas!

    Mark Ottobre

    Enterprise Fitness

  • Christmas is right around the corner!

    Hooray!

    Over the years, weā€™ve seen a consistent pattern where folks have mini freak outs over how to stay on track during the Christmas season. Maybe your not someone who panics, but like most, you might struggle to resist freshly baked plum pudding or that need to get your second (third or fourth) serving of dessert and wonder, How can I enjoy my plum pudding and still stay in shape?

    Well, I donā€™t blame you and your not alone.

    Itā€™s Christmas.

    A time to be jolly.

    One of the big reasons why many struggle with the Christmas period is the insidious all or none mentality.

    You eat all the calories over Christmas only to commit to eating none of them on January 1st.

    It doesnā€™t work. Itā€™s not a lifestyle.

    The thing about all or done is, it seldomly gives you all, and usually gives you none.

    I use to be guilty of this myself.

    My offical review after years of trying to force to have it all;

    1 starā€¦ please donā€™t make a sequel.

    And thatā€™s exactly why one of the best times to start a fitness and health program is over Christmas.

    Because if you can overcome your BS excuses over Christmas, nothing will ever phase you.

    You can learn to dance with life's choices rather than having to be perfect, that one dessert you had off plan doesnā€™t have to throw your whole plan and momentum for the whole week.

    It becomes a lifestyle.

    Maybe even enjoyable.

    And making it enjoyable is kinda of important seeing we want you to stick to it.

    Thereā€™s no point getting your dream body if itā€™s a nightmare to maintain.

    As I write this, I am no where near my peak fitness and strength. Iā€™ve gotten in 5 workouts in 2 weeks as I write this to from Florida in the lovely USA.

    But I am not phased, even with Christmas around the corner.

    My manta is; I am a healthy person, who eats healthy foods that builds and nourishes my body. Thatā€™s my default, and a couple of weeks travelling and Christmas doesnā€™t change that.

    So in this this episode of The Enterprise Fitness Podcast, I sit down with Senior Coach Ari and discuss the Enterprise Guide to Surviving the Silly Season.

    Its a quick 20 minute episode, loaded with what you need to stay on track AND- enjoy Christmas.

  • In this week's podcast episode, I had the pleasure of sitting down with Ari to delve into one of my all-time favourite subjects: philosophy. Philosophy, as we discuss, plays a crucial role in helping us navigate the highs and lows of life.

    One of my personal philosophies is embodied by the phrase "Amor Fati," a concept modernised by Nietzsche. It essentially means embracing and loving one's fate, without the desire for anything to be different, be it the past, present, or future. It's a powerful idea that keeps me anchored in my lows and grounded in my highs (I even had it tattooed on my chest as a constant reminder).

    During our conversation, Ari and I covered a wide range of philosophical topics, including:

    **Amor Fati:** - The art of loving one's fate.**Memento Mori:** - The reminder of our mortality and the importance of living fully.**La Catrina:** - Exploring why Ari is considering this tattoo.**Living for Legacy vs. Being Present:** - Discussing the balance between hedonism and virtue.**Delayed Gratification:** - Why it's essential for achieving long-term goals.**My Main Metric of Success:** - The satisfaction of a full table.**Raising Kids:** - Sharing my insights on parenting, including some memorable experiences.**Age of Obedience vs. Age of Transparency:** - Examining the evolving dynamics of authority and openness.

    Thank you for being part of our community, and I hope you enjoy this week's episode.

  • On any given day, the atmosphere at Enterprise is so thick you could cut it with a knife.

    Our dumbbells are shiny, our team is smiling, and our clients are happy.

    And itā€™s not by accident.

    If you want to offer a premium service and get results where most fail, you have to pay attention to the details.

    For anyone running a business or trying to work at something (your career, relationships, health), you know itā€™s not always going to be easy.

    Life has no shortage of challenges, especially if you commit to excellence.

    So, in this week's episode of the Enterprise Fitness Podcast, Heming and Cristiano put me on the hot seat and get up close and personal as they ask me about the highs and lows of starting and running Enterprise Fitness.

    In this episode, we get into:

    - How I went from the fat kid at school to a personal trainer- My ā€˜forcedā€™ start in business- Personal philosophies- Business challenges- Mistakes- Reflections- And so much more

    If you ever wanted to know the backstory or a behind-the-scenes look at Enterprise Fitness, this podcast is for you.

    If you're a fellow business owner, this one might speak to you.

    Train Hard,

    P.S. Early bird pricing for Elite Results Bootcamp ends this Saturday at midnight! Click here.

    P.P.S. Want deep dives on training, nutrition, and mindset? Check out previous podcast episodes here.

  • There are three main ways to put together a diet:

    Following a overarching set of principles or rulesFollowing a meal plan or using a food system Tracking and counting macros or calories

    And each has varying levels of success and failure.

    You see, there isnā€™t ā€œoneā€ way.

    It's the way that it makes sense to you so that you stick to it.

    For me, Iā€™m a big-picture type of guy.

    I like to follow principles that I can scale up or down depending on what season Iā€™m in. So long as I hit my protein goal each day, for the most part, Iā€™m good. I donā€™t count calories or track my carbs. James was shocked when he found out how much good fat I eat daily (does anyone else eat butter like cheese, or is that just me?)

    Then thereā€™s owner trainers Amy, Tyrone, and Al.

    Their spirit animal is Excel. They track, count and calculate. They flip food around and have fun making things fit their macros.

    Our induction coach, Heming, on the other hand, just wants to be told what to do, when to do it, and how much to eat.

    There isnā€™t the ONE universal way.

    So in today's episode of the Enterprise Fitness Podcast, I present How to Put Your Plan Together, covering the three methods in depth.

    This presentation was taken from my most recent Internship, where I taught a class full of trainers the Enterprise secrets to success. Recently, I figured I may as well post my most in-depth classes (the stuff folks usually pay for) because it only helps our clients get better results and the folks interested in what we do ā€” more interested.

    So enjoy.

  • Empathy and authority.

    The two most powerful forces in coaching.

    Empathy is about understanding and compassion.

    Authority is about respect and earned trust.

    Sadly, this isnā€™t taught in personal training school, and very few trainers ever get the memo.

    A coach with empathy means they ā€˜get youā€™. They understand your situation, and youā€™re not just some schmuck with average goals. They know how to read you, when to push you and give you vinegar, and when to support you and give you honey.

    A coach with authority has a why for everything they do. Itā€™s built on them studying their craft and being a student. You respect and trust them because they actually know what they are doing and how to get you results (unlike many of these thirsty social media fit-pros who are more concerned with whether they took a good selfie than serving their client).

    But thatā€™s a topic for another day.

    It's the dichotomy of empathy and authority that creates a great coaching relationship.

    This is something that I teach to all my Enterprise trainers and those who seek out my guidance in my Internship program.

    However, the lessons are so poignant for both coaches and clients I wanted to make my lecture on the topic publicly available. Think of me as your friendly neighborhood Spider-Man, but instead of shooting webs, I release podcasts and YouTube videos.

    In today's episode of The Enterprise Fitness Podcast, I share with you my Principles of Coaching Change. Filmed in front of a live studio audience at my most recent Internship.

    Enjoy!

  • In this week's episode of The Enterprise Fitness podcast, I tackle the debate: Why we get fat: calories or hormones?

    The two prominent ways to assess and explain all mechanisms of diet and nutrition are calories and hormones.

    On one side, a calorie is a calorie; weight loss or weight gain is merely a mathematical equation of calories in and calories out.

    On the other, hormones and biochemistry send chemical messages to store calories in fat cells and overwrite appetite control.

    Depending on perspective, and to the average person, both are accurate explanations for weight loss and weight gain. An army of experts, gurus, camps and zealots have emerged from these prominent perspectives.

    In nutrition, there is no middle ground. You simply must pick a side, and if you donā€™t, you will be ostracised ā€” a fate worse than death to a social media influencer. Today, nutrition is less about science and more about selecting ā€˜the scienceā€™ that matches your identity.

    As a coach, I care less about why something works and more about what works. To state simply, my client pays me, so I donā€™t need to pick sides. I donā€™t need to make keto memes or shout about ā€˜evidence-basedā€™ results in a grab for social media followers and sales. Iā€™ve coached hundreds of champions and my studio has worked with thousands of clients. The two things I care about are results and client longevity. Out of necessity, I had to adapt the viewpoints of calories and hormones and practically apply both theories in the real world.

    But a calorie is not a calorieā€¦

    I used to think you could gain and lose weight independent of calorie intake. Gary Taubes, author of Good Calories, Bad Calories, championed the idea that itā€™s insulin, not calories, that causes weight gain and weight loss. It was indeed a convincing argument. I even used my own analogy to support the hormone-based theory. I would say: if we had two groups, both with an intake of 2200 maintenance calories a day, and gave one group anabolic steroids and the other group no hormonal invention, the group that took the steroids would burn fat and build muscle despite not being in a caloric deficit. This was to point out the impact hormones have on building muscle and burning fat. My analogy did correctly point out the impact of hormones, but the impact of hormones and exogenous drugs on metabolism also needed to be addressed.

    In other words, this analogy, as beautifully crafted as it is, still adhered to calories in versus calories out. The caloric baseline of those taking the anabolic steroids will increase, so the premise of the analogy is no longer true. Taking steroids will increase metabolism, hence increasing baseline calories. Let's estimate from this intervention that baseline jumps up 300 calories from 2200 to 2500 due to an increase in non-exercise activity thermogenesis (NEAT) - and thatā€™s why they lose weight. In short, people donā€™t gain/lose weight because of hormones, they gain and lose weight because hormones are having an impact on their energy balance.

    As such, itā€™s impossible to refute calories prominent role in weight loss and gain. Further to the point, Kevin Hallā€™s metabolic ward study in 2016 showed that for isocaloric diets with the same amount of protein and calories, eating high-carb or low-carb did not induce any significant change in weight loss/gain. In other words, when calories are equal, carbs (or fat) donā€™t make you fat. This study is worth noting because it's a metabolic ward study, where all factors were measured and controlled.

    The fat-loving and keto-loving crew might shy away from the simple truth, but I wonā€™t; calories count, and the insulin-only theory to obesity, as far as I can tell, has been debunked. At the very least, and more practically, calories and insulin play a simultaneous role in weight gain and loss.

    Now that Iā€™ve just scratched the surface of this topic, enjoy my full deep dive in this week's episode of The Enterprise Fitness Podcast

    Available on iTunes, Spotify and YouTube (or wherever you listen to podcasts)

    This deep dive is based on Chapter 3 of my book, The Enterprise Diet, which you can purchase here.

    Ps. You might be thinking, why am I giving away so much valuable content away for free? I figured, what better way to earn your trust that actually helps you get the results you're looking for, for free?

    If you're enjoying our content, forward this email to a friend and remember to subscribe, like and follow.

    Pps. Iā€™m running a 3 day Bootcamp of fun, training and learning! Learn more here

  • Weā€™ve all been there, at least metaphorically.

    Youā€™re driving home from the end of a big day, going maybe just a little too fast to see the bed of nails.

    ā€˜POP!ā€

    One of your tyres goes out.

    As you pull over to the side of the road to survey the damage, your sanity escapes you, expelling like the air from that punctured tyre. So you do what any once-rational person would do in that situation and slash the other three.

    Hours later, once you have returned from the descent into madness, you finally decide to call the tow truck guy to replace not one but four flat tyres!

    In coaching, this is called flat-tyre syndrome, commonly known as the ā€˜What-the-hellā€™ effect in psychology, and itā€™s a real killer of fitness and weight loss progress.

    Itā€™s not that hard to picture yourself being affected by this.

    Youā€™ve been sticking to your diet, weighing and timing everything perfectly. Then you decide to have ā€˜just one biteā€™ of a restricted food, which turns into two, which quickly becomes four and then the whole packet. As the potato chip company Pringleā€™s aptly coined catchphrase tells us, ā€œOnce you pop, you canā€™t stop.ā€

    The problem is twofold: it's both a problem of physiology and psychology.

    So in this week's episode of The Enterprise Fitness Podcast, I tackle where to begin making changes that you can stick to.

    This episode was filmed and recorded at a recent Internship I ran for trainers, were I spilled the beans on what it takes to get head-turning results.

  • In this week's episode of The Enterprise Fitness Podcast, we delve into the intriguing concept that "You Don't Need a Better Diet." Discover why long-term success in health and wellness isn't just about the diet you choose but a profound shift in your identity. We examine popular dieting approaches, explore the lessons from "The Biggest Loser," and introduce you to the transformative DILTS model. Join us as we unlock the secrets to sustainable change and lasting results. Available on iTunes, Spotify, and YouTube. Don't miss this eye-opening episode!

  • Welcome to another captivating episode of The Enterprise Fitness Podcast! In today's edition, we're delving deep into the world of Olympic athletes ā€“ the true titans of dedication, resilience, and relentless pursuit of excellence.

    Join us as we unveil the incredible journey of two-time Olympic athlete and Enterprise Fitness team member, Heming!

    From the vibrant streets of Rio to the monumental stage of Tokyo, we're exploring the heart-pounding highs and soul-searching lows of his Olympic odyssey. But Heming's story didn't start with the Olympics; it began at age six, with a table tennis paddle in hand. šŸ“

    This is a conversation that transcends sports. It's a testament to the unyielding spirit of those who commit their lives to mastery, regardless of the field. šŸŽØ

    In the world of Olympic athletes, pressure is a privilege. šŸŽ–ļø It's a lifetime of grinding and sweating, all for those few minutes of "raw talent" on the grand stage. Every four years, they bet it all. ā³ And missing it means a long wait. āŒ›

    So, join us for an episode that will resonate with anyone dedicated to their craft, anyone who knows that the pursuit of excellence is a journey filled with trials, tribulations, and triumphs. šŸŒ

    Tune in to The Enterprise Fitness Podcast on your favorite podcast platform, and let's uncover the inspiring story of an Olympic athlete's relentless pursuit of greatness. šŸŽ§

    Don't forget to hit that Subscribe button, like this video, and share it with fellow enthusiasts of excellence! šŸš€