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In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles.
Lori outlines ten effective methods for repurposing content, such as creating blog posts, social media updates, and video snippets. She also emphasizes the importance of planning and using tools to streamline the process, offering valuable strategies for maximizing content reach and effectiveness.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs.
Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maximize its impact and advises focusing on one platform initially.
Monica also addresses common concerns about not having an offer and encourages entrepreneurs to recognize their unique skills. The episode highlights storytelling, authenticity, and the strategic use of content to build trust and engage audiences effectively.
Connect with Monica:
Website
Instagram
FacebookSchedule a Call
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
Check out this episode!
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Saknas det avsnitt?
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Liz Bloch, founder of LBE Fundamentals. Liz, who helps coaches monetize their online businesses, shares her journey from corporate program management to coaching. They discuss the challenges new coaches face, emphasizing the importance of mindset and avoiding cookie-cutter approaches.
Liz highlights the need for personalized coaching styles and understanding market demand. The episode underscores finding joy in work, with Liz reflecting on her passion for horses. It concludes with Liz offering a resource for aspiring coaches and encouraging listeners to pursue their entrepreneurial dreams.
Liz's Free Gift: Ready Set Launch
Connect with Liz:
Liz's Website
Instagram: @Lizblochcoach
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori Lyons shares unique strategies for maximizing LinkedIn's potential for business growth. Building on insights from LinkedIn expert Rachel Simmons, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups.
She emphasizes the importance of personal connections, optimizing headlines, and using LinkedIn Live for real-time engagement. Lori also provides a bonus tip on exporting LinkedIn contacts to create lookalike audiences on Facebook. The episode highlights LinkedIn as a powerful tool for networking and business development.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori's guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages.
She addresses common challenges like time constraints and fear of engagement, and offers strategies for visibility and networking. Key takeaways include using invitation credits, focusing on personal pages for organic reach, and maintaining consistent content. Rachel also provides resources like a profile checklist and LinkedIn Leverage Scorecard to help listeners optimize their LinkedIn presence.
Rachel's Free Gift: LinkedIn profile checklist
Connect with Rachel:
Rachel's Website
Linktree: Rachel SimonResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori shares insights on growing a business through podcasting without relying on sponsorships. Drawing from over two and a half years of experience and 250 episodes, the host outlines ten strategies, including showcasing expertise, building personal connections, driving website traffic, promoting products naturally, collaborating with experts, repurposing content, generating leads, boosting SEO, building a community, and using the podcast as a sales funnel.
The episode also references a previous guest, Adam Schaeuble, who provided tips on enhancing podcast searchability and reach. Lori encourages listeners to implement these strategies for business growth.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Adam Schaeuble, host of "Podcast Business School." They explore how service providers can leverage podcasts for business growth and client acquisition. Adam shares insights on monetization strategies beyond traditional sponsorships, emphasizing the "start anytime offer" and the value ladder.
He highlights the importance of expert positioning, creating valuable content, and strategic guest selection. Adam also discusses organic discoverability through effective naming and keywords. The episode concludes with Adam offering a 14-day free trial of his "Download Growth Club" and encouraging listener engagement and reviews.
Connect with Adam:
Adam's Website
Instagram: @PodcastingbusinessschoolResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori delves into the concept of energetic boundaries and their impact on business growth. Drawing from personal experiences, Lori discusses the importance of managing energy, setting boundaries to avoid burnout, and recognizing energy drains.
Practical tips include journaling to identify energy-depleting situations and meditating to clear negative energy. The episode also explores the law of attraction, emphasizing a positive mindset to manifest business success. Listeners are encouraged to take actionable steps to improve their energetic well-being and align their business practices with their energy levels.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori Lyons, a marketing strategist and coach, welcomes Liz Bull, a medical intuitive, coach, and author. Liz shares her innovative approach to diet-free weight loss and energy testing, emphasizing the importance of understanding individual nutritional needs through muscle testing (applied kinesiology).
The discussion explores how Liz helps clients identify the best foods for their bodies and make informed personal and business decisions. Lori and Liz also address emotional and psychological barriers to success, highlighting the interconnectedness of mind, body, and spirit. Listeners are encouraged to apply these insights to their entrepreneurial journeys.
Liz's Free Gift: Breakthrough Session
Connect with Liz:
Liz's Website
Facebook: Elizabeth Bull 90
LinkedIn: Liz BullResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori delves into the Law of Attraction and its application in business. They explain how focusing on positive thoughts and emotions can attract favorable outcomes, clients, and opportunities. Key strategies discussed include visualization of success, setting clear intentions, maintaining a positive mindset, and practicing daily gratitude.
Lori emphasizes the importance of integrating these practices into daily routines to enhance business success. She also highlight common pitfalls, such as inaction and impatience, and encourage listeners to share their experiences and engage with additional resources on the topic.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur" and "Make Your Marketing Simple" Facebook group, Lori interviews Eva Gregory, a coach who aids spiritual entrepreneurs in scaling their businesses with high-ticket offers. Eva recounts her transition from IBM to entrepreneurship, emphasizing the importance of mindset and the law of attraction. She discusses overcoming business challenges, the significance of recognizing one's value, and strategies for attracting premium clients.
Eva highlights the necessity of trusting inner guidance and taking inspired action to achieve entrepreneurial success. The episode offers valuable insights into mindset shifts and practical steps for business growth.
Eva's Free Gift: The Ultimate Guide to Attracting High-End Clients With Premium Offers
Connect with Eva:
Eva's Website
Facebook: Eva Gregory
Facebook: Eva Gregory Biz
Instagram: @Evagregory
LinkedIn: Coach EvaResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes guest Michael Neely, who shares his inspiring journey from professional actor and jouster to successful coach and podcaster. Lori reflects on their initial meetings at events like the New Media Summit and the Marketers Cruise, humorously recounting her first impression of Michael.
Michael discusses his acting background, transition into coaching, and the creation of his podcasts, "Consciously Speaking" and "Something to Whine About." He also shares personal stories, including his relationship with fiancée Krista, emphasizing the importance of transformation and leveraging past experiences for future success.
Michael's Free Gift: The Ultimate Lead Magnet Playbook: 3 Keys (& 1 Fatal Flaw) to Irresistibly Attract Your Ideal Customers!
Connect with Michael:
Michael's Website
Facebook: Michael K Neeley
LinkedIn: Neeley Michael
Instagram: @michaelneeleycoaching
Twitter: @MichaelKNeeley
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneurship.
Lori encourages personal reflection and growth, offering practical advice for aspiring entrepreneurs to assess and develop these qualities. The episode aims to inspire listeners to pursue their entrepreneurial dreams, regardless of age, and underscores the importance of community and support in the journey.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori welcomes Charlotte Berry, founder of "The Communication Advantage," to discuss workplace communication and generational differences. Charlotte shares her journey from corporate life to entrepreneurship, emphasizing the importance of understanding and respecting diverse perspectives in a multi-generational workforce.
She highlights the challenges and dynamics between different generations and offers insights on improving communication within companies. The episode underscores the value of adaptability, respect, and effective communication in fostering a collaborative work environment, inspiring listeners to pursue their entrepreneurial dreams and enhance their interpersonal skills.
Connect with Charlotte:
Charlotte's Website
LinkedIn: Charlotte Berry CLTResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this podcast episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking.
Lori talks about offering value through workshops, webinars, and the cautious use of paid advertising. The episode underscores the power of social proof and encourages business owners to find enjoyable ways to market their services, making marketing a fun and integral part of their business growth.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings.
Gerard highlights common pitfalls like pricing strategies and the need for more clients. The discussion also touches on the transformative potential of AI in business, with Gerard offering practical advice on leveraging AI tools for content creation. The episode concludes with Gerard offering a digital book on lead generation ideas.
Connect with Gerard:
Gerard's Website
LinkedIn: Gerard Carpenter 2Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessibility, privacy needs, work-life balance, professional image, and scalability.
Home offices offer cost savings and convenience but may blur work-life boundaries. Co-working spaces provide flexibility and networking opportunities, while dedicated offices offer stability and branding potential. Brick-and-mortar stores, though costly, enhance client accessibility and visibility. Lori emphasizes aligning workspace choices with business goals and personal preferences.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies' apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing.
She discusses her transition from a home-based business to a brick-and-mortar store, the value of community and networking, and her innovative marketing through events like the "Designer Conclave." The episode highlights the artistry and personal touch involved in couture fashion, showcasing Sandra's dedication to her craft and clients.
Connect with Sondra:
Sondra's Website
Sondra Falk Couture Multiple LinksResources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women's empowerment for those over 55. Part of the "Encore Stories" series, the episode highlights Sara's journey from corporate life to advocating for older women.
They discuss societal perceptions of aging, personal experiences with ageism, and the importance of recognizing the value and wisdom of older women. Sara emphasizes the need for a mindset shift and encourages women to embrace aging as a time for growth and exploration. The episode underscores the significance of intergenerational connections and mutual respect.
Sara's Free Gift: Envision Your Future: 7 Questions to Spark What's Next
Connect with Sara:
Sara's Website
Facebook: Prime Spark Sara Hart
LinkedIn: Sara Hart Com
Resources:Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning.
Sharing personal experiences from starting a web design business, Lori underscores the value of regular audits in areas such as financial health, operations, team dynamics, legal compliance, and technology systems. The episode concludes with actionable steps and a call to action, motivating entrepreneurs to strengthen their business foundations for future growth.
Resources:
Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori
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