Avsnitt
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When it comes to growing a podcast, the common advice tells you to do more: guest on dozens of shows, post daily on social, run ads. But what if doing less could actually get you faster growth?
In this episode, we’re debunking outdated podcasting advice that’s slowing your progress (without you realizing it) and I’ll reveal what I’m *not* doing to grow my podcast — and how cutting back has led to up to 32% month-over-month growth.
By the time you finish this episode, you’ll know exactly how to apply the same approach to reach more listeners with your message and turn your podcast into a lead-generating machine — all while freeing up your time to actually enjoy the process of podcasting. (Spoiler: That’s Stephen Bartlett’s secret to 1 billion downloads.)
Ready to grow your podcast without adding more to your plate (and maybe even taking a few things off)? Hit play and let’s dive in.
0:04 - The Problem with Most Podcast Growth “Strategies”2:10 - What's Really Sabotaging Your Podcast Growth
8:30 - What I’m Not Doing to Grow My Podcast
12:00 - The Real Reason Stephen Bartlett Hit 1 Billion Downloads
14:00 - 3 Steps to Find What’s Moving the Needle for Your Show
How to Grow Your Podcast Without Adding More to Your Plate
Other Episodes You’ll Enjoy:→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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If you’ve been putting off starting a podcast because you're not sure it’ll actually move the needle for your business, this one’s for you. Fellow podcast host and clinical psychologist Dr. Christine Li joins me to help you overcome the self-doubt, perfectionism, and procrastination that’s keeping you from getting started (hey, we’ve all been there).
From building authority right from the start to turning your show into a powerful audience-building tool, you’ll walk away knowing exactly how to crush those “Is podcasting really worth it?” fears — because every day you wait is another opportunity for someone else to launch the podcast your audience is searching for.
So if you're ready to stop overthinking and finally hit publish on your podcast (or if you just need a kick in the pants to get out of your own way), hit play and let's dive in.3:30 - The Real Cause of Perfectionism and Procrastination in Podcasting
6:15 - Building Your Authority from Day One with Your Podcast
9:05 - Turning Your Podcast into a Powerful Client Acquisition Tool
12:00 - Why Waiting to Start a Podcast Limits Your Business Growth
14:40 - How to Stop Overthinking and Finally Press Publish on Your Podcast
Check out Dr. Christine’s podcast: Make Time For SuccessConnect with Dr. Christine
Episode Links:Other Episodes You’ll Enjoy:
Achieving Goals with Ease: Embrace The “Be Do Have” Model→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Saknas det avsnitt?
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In this episode, James Cridland, editor-in-chief of Podnews, is back with his bold predictions about where podcasting is headed — and how you can stay ahead of the curve.
We’re unpacking why downloads might not hold the top spot as the industry’s gold standard for much longer, YouTube’s growing role in podcast discovery (and its limitations), and how AI is adding convenience but not the creativity needed to stand out. James also explains the growing challenge of defining what a podcast really is as platforms like Spotify and YouTube continue to blur the lines.
Whether you're starting a new show or scaling an existing one, you'll walk away from this episode with the know-how you need to stay ahead of industry trends and stay focused on what truly matters: creating content that connects and converts. Hit play and let's dive in.
18:00 - Why IAB Downloads Might Soon Lose Their Gold Standard Status19:11 - The Role (and Limits) of YouTube in Podcast Discovery
21:41 - What *Actually* Makes a Podcast a Podcast
24:06 - Are AI Tools Saving Time or Killing Creativity?
33:39 - Adapt or Get Left Behind: How to Capitalize on the Latest Trends in Podcasting
Podnews Daily (Podcast)Podnews.net (Daily Newsletter)PodcastBroker.comBuzzsprout.com/statsPodcastBusinessJournal.com/dataMake Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum
Episode Links:Other Episodes You’ll Enjoy:
What’s Changing in Podcasting and How to Stay Ahead→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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In this episode, I’m joined by James Cridland from Podnews to explore the biggest changes shaking up the podcasting industry right now.
So whether you’re just starting out or you’ve been podcasting for years, James shares insights on what these shifts mean for your show and how to navigate them to stay ahead.
From the rise of niche podcasts to why video might not be as essential as you think, you’ll learn what it takes to create a podcast that lasts in today’s evolving landscape.
Ready to learn what’s working now to grow your podcast? Hit play and let’s dive in.
0:00 – What’s Driving the Biggest Shifts in Podcasting Today2:30 – The Rise of Niche Podcasts and Why They’re Thriving
5:45 – Why Video Isn’t as Essential as Everyone Thinks
9:15 – Forget Downloads: Here Are the Numbers That Actually Indicate Growth
13:50 – Two Keys to Positioning Your Podcast for Long-Term Success
Episode Links:
Podnews Daily (Podcast)Podnews.net (Daily Newsletter)PodcastBroker.comBuzzsprout.com/statsPodcastBusinessJournal.com/dataMake Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric NuzumOther Episodes You’ll Enjoy:
4 Must-Know Podcasting Predictions to Capitalize On This Year→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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If your podcast isn't showing up in search results on platforms like Apple and Spotify, your competitors are capturing the listeners you’re missing out on.
In this episode, you'll learn how to uncover the exact keywords your competitors are using, pinpoint the best ones for your show, and craft a podcast SEO strategy that helps your show stand out and get discovered by new listeners every day. Plus, I’ll share the latest tools you can use to track and refine your keyword strategy for even better results.
Ready to learn how you can dominate the search results for your specific podcast topic? Hit play and let’s dive in.
0:03 - Why Podcast SEO Matters Now More Than Ever3:54 - Using AI to Find the Exact Keywords Your Competition is Ranking For
7:49 - How to Pinpoint the Keywords That’ll Attract Your Perfect-Fit Listener
12:08 - Where to Put Your Keywords for Maximum Impact
17:46 - Tools to Track and Refine Your SEO Strategy
The PSO Dashboard: Ausha.coGeneral best practices for finding new keywords
Episode Links:
How to Hit the Top 5 in Apple and Spotify Search Results
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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What if you knew how to make your podcast pop up in the top five search results on Apple or Spotify?
The PSO Dashboard: Ausha.co
In this episode, I’m showing you how to do it with an underdog discoverability strategy that’s quietly changing the game for podcasters. You’ll learn how to find the right keywords and use them to dominate podcast search results, so you can get your show in front of the listeners already searching for a podcast like yours.
Ready for a bingeworthy top podcast that gets found by new listeners every day? Hit play and let’s dive in.
Episode Links:Other Episodes You’ll Enjoy:
How to Turn Your Podcast Description Into a Listener MagnetThe Exact SEO Keywords You Need to Get Your Podcast Found
0:05 - Why Your Podcast Isn’t Getting Found (Hint: It’s Not Your Content)2:09 - The Proven Discoverability Strategy That’s Quietly Changing the Game (But Won’t Stay a Secret for Long)
5:08 - What You Need to Know About Using Keywords for Your Podcast
11:02 - How to Show Up Where Your Listeners Are Already Searching
18:46 - How Ranking in Search Results Builds Instant Credibility
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap.
In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it.
Breaking into the Top 100 across the US, UK, and Australia, Laura shares how she turned a personal need into a movement while tackling every tech challenge along the way.
If you’ve ever doubted your ability to start a podcast from scratch but believe you have a message worth building a movement around, hit play and let’s dive in.
0:04 - Can Your Podcast Thrive in an Unlikely Niche?
6:35 - How to Break into the Top 100 (Even Without a Big Audience)
8:35 - How to Turn Your Podcast into a Community (Even if You’re Not Selling Anything)
13:20 - Why the Tech Side of Podcasting is Easier Than You Think
16:25 - The One Thing Keeping You From Getting Bigger Results with Your Podcast
Check out Laura’s Podcast: Grandparents Raising Grandchildren
Episode Links:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play.
In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener psychology to work to create a description that grabs attention, communicates your show’s value, and gets your show found in search results.
Ready to get more listeners tuning into your show over the competition? Hit play and let’s dive in.
0:05 - Why Most Podcast Descriptions Don’t Work (and How to Fix Yours)
1:03 - What’s Really Stopping Listeners from Hitting Play on Your Show
6:18 - What Bestselling Books Can Teach You About Your Podcast
12:56 - How We Turned a Bland Podcast Description Into a Bingeworthy Hook
18:34 - How to Tell if Your Podcast Description Is Doing Its Job
BONUS: PodLaunch® Before/After Show Descriptions with Examples
Episode Links:
3 Ways to Hook Your Listener Before They Ever Hit PlayHow to Stop Losing Listeners to Your Competition
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.
Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.
If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.
0:48 - Why Video Isn’t the Lead Actor in Podcasting
1:36 - Why Downloads Don't Tell the Whole Story
3:31 - The Most Powerful Way to Stay Motivated in Podcasting
6:25 - The Real Stats Behind Today's Top-Performing Podcasts
10:13 - The One Question to Ask Before You Quit Podcasting
Buzzsprout.com/statsNew to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.
Episode Links:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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With all the buzz around video podcasting, is audio being left behind? In this episode, I sit down with Tom Rossi, co-founder of Buzzsprout, who pulls back the curtain on why audio-only podcasting still has unique strengths that video can’t match. From deeper listener connections to just saying no to the high pressure of video production, Tom shares why focusing on what works best for *you* is ultimately your smartest move.
So if you’ve been wondering whether you're missing out by not going all-in on video or if you want to keep podcasting without adding more to your plate, this episode is for you. Hit play and let's dive in.
0:02 – Why Video Could Be a Threat to Podcasting
4:28– How to Decide if Adding Video Fits Your Podcasting Goals
7:16 – What Audio Podcasts Have that Video Can't Compete With
10:00 – How to Leverage Video Without Losing Focus on Your Audio Podcast
13:28 – When Audio-Only Might Be the Smarter Choice for Your Podcast
New to podcasting? As a bonus for our listeners, get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.
Episode Links:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time.
In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what kind of podcast content YouTube viewers *actually* want to see. If you’re tired of minimal engagement or ready to get serious about video and turn YouTube into a growth tool for your podcast, hit play and let's dive in.
0:02 – The Biggest Mistake Podcasters Make with YouTube
1:33 – Why Your Backlog of Podcast Videos Might Not Be as Useful as You Think
6:46 – Should You Upload Your Podcast Videos or Create Original YouTube Content?
11:07 – The Key Differences Between Podcast and YouTube Content
15:37 – How YouTube Insights Can Elevate Your Podcast Strategy
Erika’s Masterclass: Zero to InfluenceCheck out Erika’s Podcast: The YouTube Power Hour PodcastConnect with Erika: Website | Instagram
Episode Links:
The Pros and Cons of Using YouTube for Your PodcastCan You Have a Successful Podcast Without Video?
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort?
In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube channels. Together, we dig into the upsides of this search engine powerhouse (hello, 2.9 billion users) and the downsides that come with it, because spoiler: it’s not as simple as connecting your RSS feed or uploading the lightly edited video from your latest interview and hoping for the best.
If you’re ready to find out whether YouTube is worth the effort for your podcast, hit play and let’s dive in.
0:02 - Why YouTube Has Gained Increasing Popularity for Podcasters
1:28 - How YouTube Can Increase Discoverability for Your Podcast
4:52 - The Challenges of Transitioning From Audio to Video
8:19 - The Downsides of Video Podcasting No One Talks About
12:14 - The Single Most Important Factor You Need to See Results From YouTube
Erika’s Masterclass: Zero to InfluenceCheck out Erika’s Podcast: The YouTube Power Hour PodcastConnect with Erika: Website | Instagram
Episode Links:
Can You Have a Successful Podcast Without Video?The Right and Wrong Way to Start YouTube for Your Podcast
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Is releasing one episode a week enough for your podcast? Should you be doing more? Or what if once-weekly episodes feel like A LOT to keep up with? In this episode, we’re diving into the nitty-gritty of finding a release cadence that fits your goals and keeps your listeners coming back.
Whether you’re wondering if you should release episodes more frequently or you’re struggling to meet the once-a-week mark, I’m breaking down whether cranking out more episodes really leads to more listeners, the minimum number of episodes you should always aim for, and how to build a schedule that aligns with your bandwidth.
So if you're ready to build a release schedule that fits your goals and keeps listeners coming back, hit play and let’s dive in.
0:03 - How Often Should You Be Releasing Podcast Episodes?
1:41 - The Truth About Consistency and Real Listener Growth
11:34 - 5 Questions to Build a Release Schedule that Works for You (and Your Listeners)
15:08 - Do More Episodes Equal More Downloads?
17:23 - How to Tailor Your Schedule to Fit Your Podcast Goals and Unique Bandwidth
3 Types of Podcasting Advice You Can Totally Ignore
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility.
Plus, we’ll show you a foolproof way to turn down pitches kindly and professionally (without ghosting anyone) so you can protect your listeners’ time and build trust with every episode.
So if you're ready to learn how to curate guests who will strengthen your show’s authority and keep your listeners coming back for more, hit play and let’s dive in.
0:02 – Why a Perfect Pitch Doesn’t Always Mean a Perfect Guest
1:39 – Our Top Mistakes (and What We Fixed) in Guest Vetting
3:51 – The Exact Criteria We Use to Choose Standout Guests
11:37 – Handling the "Thanks, But No Thanks" Pitch Replies
14:49 – Deciding When Not to Air a Guest Episode
Steal Our Guest Vetting Criteria ChecklistHow to Decline Guest Pitches That Aren't a FitHow to Decline Airing a Guest Episode
Episode Links:
Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)Exactly What to Say to Get Your Podcast Guests to Share Their Episode
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episode, and what’s REALLY going through their mind before, during, and after the interview (and why this matters more than you think).
We’re sharing four strategies you can use right away to make your podcast guests feel comfortable and confident on air, and what to say BEFORE you hit record so that they give you their best content. Plus, we’ll talk about how to stop your guest from rambling (without making it awkward), and what you can do after the interview to make sure they’re hyped to promote the episode — even if it airs weeks later.
So if you want to build stronger relationships with your podcast guests and turn them into advocates for your show, this one’s for you. Hit play and let’s dive in.
1:21 - What’s REALLY Going Through Your Guest’s Mind Before the Interview
4:53 - The Top Reason Your Podcast Guests Aren't Sharing Their Episode
10:57 - The Most Effective Way to Prep Your Podcast Guests Before Their Interview
12:41 - What to Say BEFORE You Hit Record So That Your Guest Gives You Their Best Content
17:44 - Do This to Keep Your Guests From Rambling (and Keep the Conversation Flowing)
Free Masterclass: The Profitable Podcast TourCheck out Kelly’s Podcast: Aligned SuccessConnect with Kelly: Website | Instagram | LinkedIn
Episode Links:
Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.
In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.
So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let's dive in.
0:02 - Why Podcast Guesting Isn’t Growing Your Audience
1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts
6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert
13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)
17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting
The Profitable Podcast TourCheck out Kelly’s Podcast: Aligned SuccessConnect with Kelly: Website | Instagram | LinkedIn
Episode Links:
The Real Reason Most Guests Don’t Share Their Episode (and How to Fix It)
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster than the average podcast — and attracts new clients to her business every month from around the world.
Whether you're new to podcasting or an established business owner who wants to drive business growth through your podcast, you’ll walk away with insights on how to measure your show's success, see where you stack up against the competition, and position yourself as the go-to expert in an increasingly crowded podcast landscape. So if you're ready to connect with more clients and make a bigger impact with your podcast, hit play and let's dive in.
0:02 - How Flora’s Show Hit the Top 20 In Its Category
1:22 - Why Your Podcast Listeners Are More Likely to Become Clients
4:15 - How to Expand Your Audience Beyond Word-of-Mouth Referrals
6:21 - The Simple Strategy to 5X Your Podcast Growth
10:00 - How a Repeatable System Makes Podcasting Sustainable
Check out Flora McCormick’s podcast: Sustainable Parenting
Episode Links:
5 Ways to Get Your Podcast on the Top Charts
Other Episodes You'll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six.
In this episode, we’re calling out three common pieces of podcasting advice that aren’t actually helping you. From the myth that consistency alone will grow your show to why great content isn’t enough anymore, we’ll unpack what you really need to know to launch and grow a top podcast that turns listeners into clients.
So if you’ve been following all the “rules” but still aren’t seeing the growth you hoped for, it’s time to switch up your strategy. Want to know what really works to create a show that attracts and converts new listeners every day? Hit play and let's dive in.
1:09 - Why Consistency Alone Won’t Grow Your Podcast
4:38 - Is Your Podcast Blending In? Here’s How to Tell
9:49 - How Consistency Shapes Listener Habits
12:33 - Why Great Content Isn’t Enough
18:12 - What Really Drives Your Podcast’s Revenue
Why Your Podcast Isn’t Getting Found (And How to Fix It)
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working.
In this episode, I’m back with Mike Wiston from MowPod to dive into the tactical side of using paid ads to grow your podcast. Mike breaks down the different types of podcast ads and explains why not all ads are created equal when it comes to listener growth, to help you decide which ads are right for your show.
So if you want to make your podcast ads count and learn which ad strategies can help you reach more listeners, hit play and let’s dive in.
0:01 - Why Podcast Ads Are Not One Size Fits All
4:10 - Podcast Ad Fatigue and What It Means for Your Strategy
7:10 - Choosing the Right Ad Targeting to Reach More Listeners
11:15 - How to Track Retention and Tell If Your Ads Are Working
15:45 - Why Your Ads Aren’t Converting and How to Fix It
Want to save on your next MowPod ad campaign? Use our discount link
Episode Links:
The Biggest Mistakes Podcasters Make with Paid Ads
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.
We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.
So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.
0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money
2:05 - Know These Metrics Before You Spend on Podcast Ads
4:54 - How to Tell When Your Show is Ready for Paid Growth
8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI
10:42 - The Ethics of Running Ads for Your Podcast
Want to save on your next MowPod ad campaign? Use our discount link
Episode Links:
How to Know Which Paid Ad Strategies are Right For Your Show
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
- Visa fler
