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E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google.
They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast.
Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out.
I share how this is being done and answer everybody's top question: will this last?
00:00 Introduction
00:17 Perplexity's New Feature
02:07 SEO Tactics and Historical Examples
03:29 Perplexity Pages and Google's Response
05:54 Technical Insights and User Experiences
08:12 Long-Term Content Strategies
11:06 Conclusion and Final Thoughts#seo #searchengineoptimization #blackhat #digitalmarketing
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E345: How generative AI is going to change local search engine optimization.
Exactly:
How I expect the search experience in the next 5 years to change for people looking for local services.
From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies.
My thoughts on Google as the leading search engine moving into the future.
00:00 Questions Overview
00:40 The Future of Local SEO: AI and Images
01:49 User Behavior and Chatbots in Local SEO
03:11 Importance of Data, Reviews, and Backlinks
06:19 SEO Strategies and User-Generated Content
08:43 Google's Future and SEO
10:50 Conclusion and Final Thoughts#localseo #seo #searchengineoptimization #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time.
He shares how he warned Google in advance about it.
And how his support ticket was closed in response.
The story goes even deeper.
And eventually resulted in the May 2024 Google Algorithm Leak.
00:00 Introduction to the Google Algorithm Leak
00:39 Dan Petrovic's SEO Experiment
02:18 The Juicy Details of the Google Leak
04:10 Response to the Google Leak
06:03 Dan Petrovic's Actions
08:21 Rand Fishkin's Role
09:03 Google's Reaction and Security Measures
16:23 The Future of SEO and Search
21:14 Compact Keywords
25:06 Final ThoughtsSources shared in this podcast.
Dan’s article: https://dejanmarketing.com/i-have-one-thing-to-say/
Rand’s article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/#seo #searchengineoptimization #digitalmarketing
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E343: What a crazy day.
One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs.
I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with.
One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content.
I steal that business podcast host's initial email flow.
This is the reality of the Internet.
00:00 The Dark Reality of the Internet
00:16 The Moldy Whopper Campaign
01:27 My Script Gets Stolen
03:16 Hypocrisy
07:54 Confessions of a Content Creator
12:29 The Halo Connection and Marketing Inspiration
14:16 Impersonation and AI Detection
15:25 Reflecting on a Wild Day#contentmarketing #digitalmarketing #instagrammarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you.
How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns.
My strategy for doing in-person networking all over the world.
My inbound strategy now.
00:00 Debunking the Myth of Luck
00:45 Expanding Surface Area for "Luck"
02:07 Top of Mind Awareness
03:15 Lunchclub
06:57 In-Person Networking
10:29 Creating Content
13:44 Conclusion and Final ThoughtsSources mentioned in the podcast below.
My networking articles:
What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years: https://edwardsturm.com/articles/three-year-networking-experiment/
Things I’ve Learned About Networking to Sell a Service: https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/
How to grow on TwitterX: https://x.com/natiakourdadze/status/1794777652257075307
#networking #howtowinfriendsandinfluencepeople #salestips #marketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E341: I tested high frequency posting on Instagram, posting 11-12 times in two days.
The results were immediate and fantastic.
High frequency posting is how to grow on Instagram in 2024.
00:00 Testing a Viral Instagram Strategy
00:49 Power of Frequent Posting
01:15 Case Study: Jun's Rapid Growth
02:04 My Personal Experiment with High Frequency Posting
02:41 Results and Insights
03:26 High Frequency Posting for Awareness
05:47 Practical Tips
07:39 Encouragement and Final Thoughts#instagrammarketing #socialmediamarketing #organicmarketing #digitalmarketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more.
The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate.
00:00 Introduction to Content Theft in SEO
00:57 The Unethical Practice of Content Stealing
01:27 Experiment Overview: Ranking with Duplicate Content
01:39 Google's Preference for Higher Domain Authority
03:15 The Rise of UGC Sites in SEO
05:03 SERP Hijack Experiment by Dan Petrovic
05:59 Preventing Content Hijacking
07:52 Conclusion and Final Thoughts#seo #digitalmarketing #searchengineoptimization #parasiteseo
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E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story.
He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money.
He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money.
Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would sacrifice the long-term.
00:00 Saturday Motivation
01:46 Sylvester Stallone's Struggles
05:23 Rocky: Inspiration and Screenwriting
08:01 Stallone's Fight to Star in His Own Movie
10:55 Rocky's Success and Stallone's Triumph
11:31 Conclusion and Podcast Sign-off#successtory #motivation #business #marketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X.
00:00 Introduction to Airbnb's Early Marketing Tactics
00:23 Personal Take on Airbnb Marketing
01:33 The Secret Behind Airbnb's Billion-Dollar Empire
02:30 Airbnb's Craigslist Strategy Explained
04:51 Real-World Dark Marketing Examples
06:19 A Modern Marketing Success Story
09:06 Conclusion and Final Thoughts#digitalmarketing #ycombinator #startups #growthhacking
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month.
He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours.
This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later.
Very motivating story.
Meet Louis here: https://www.starterstory.com/stories/audiopen
00:00 Introduction to a No-Code Success Story
00:39 Meet Luis Pereira: The Mind Behind AudioPen
01:40 The Journey to Building AudioPen
02:50 Building the MVP in 12 Hours
04:10 Launching AudioPen and Gaining Traction
08:48 Marketing Strategies and Customer Engagement
09:41 Current Status and Future Plans
10:40 Conclusion and Final Thoughts#buildinpublic #indiehackers #solopreneur #softwareasaservice
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments.
Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/).
1. Link Echoes: How Backlinks Work Even After They Are Removed.
2. The Industry Got It Wrong. Mobilegeddon Was Huge.
3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage).
00:00 Introduction to SEO Experiments
03:36 Link Echoes: The Power of Backlinks
08:40 Mobilegeddon: The Industry Got It Wrong
12:07 Click Volume Experiment: The Impact of Clicks on Rankings
16:35 Conclusion and Final Thoughts#seo #searchengineoptimization #digitalmarketing #entrepreneurship
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E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time.
Here's how to do SEO with everything we now know.
Tools and methods recommended in this episode:
Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa.com My position on doing against-the-rules SEO. Increasing SERP CTR with hyper-targeting, dividers like "|", extra call to actions, and brand names in the page title.#seo #searchengineoptimization #digitalmarketing
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E334: I share some of my favorite ways to get press for a tech product.
These are methods I've done myself.
They include:
Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO.0:00 Overview
1:12 Press Releases
3:43 Featured and Inbound
5:31 Going Viral with Journalists
6:53 Dark PR Tactics
9:26 Launch Strategies
12:07 Final Thoughts#startups #saas #digitalmarketing #ycombinator
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E333: How to grow fast on TwitterX in 2024.
32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter.
Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307
0:00 Consistency on Sunday
0:40 Today's Topic: Growing on TwitterX
1:32 Natia Kurdadze's 32 Tips for TwitterX Growth
2:20 Boosting Engagement and Visibility
3:44 Algorithm Training
5:15 Content Creation and Maximizing Reach
7:06 Conclusion#twitter #twitterx #socialmediamarketing #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time.
The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization.
Here's the true story of how it went down.
0:00 Introduction: A Tale of SEO, Millions, and Vengeance
1:09 Meet Rand Fishkin: The SEO Pioneer
3:31 The Click Experiment: Unveiling Google's Secrets
4:30 The 2014 Click Test: A Turning Point
6:42 Recreating the Experiment: The World Cup Test
8:27 Google's Denial and Rand's Persistence
12:22 The Leak: Exposing Google's Secrets
14:13 Rand's Vengeance: A Decade in the Making
17:32 Conclusion: The Biggest Google Leak and Final Thoughts#seo #searchengineoptimization #digitalmarketing #technews
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E331: Reactions to the Google Algorithm Leak.
Is it good to keep looking at Google documentation regarding basic SEO best practices?
+ Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak.
0:00 Google's Reputation Scoring
0:55 Schema
4:41 How to Move Forward on 14,000 Factors
8:02 Successful SEO Implementations in Light of the Leak#seo #searchengineoptimization #digitalmarketing #googlealgorithmleak
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E330: How the Google algorithm leak happened. Why the SEO who shared it with Rand was triggered into sharing it. Takeaways. Also.... exact language for doing parasite SEO. 0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording #seo #searchengineoptimization #digitalmarketing #startups
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E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered.
Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday.
0:00 Biggest Google Leak Ever: 14,000 Ranking Factors
1:07 SEO Community Reactions: Stupid or Smart?
1:42 Think Like an Algorithm Designer
3:05 Parasite SEO
6:06 Compact Keywords
7:17 Importance of Search Intent
10:44 Lessons from the Leak
12:55 Old Twitter's Lazy Algorithm
15:15 Conclusion and Final Thoughts#seo #searchengineoptimization #digitalmarketing
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E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever.
Here is what has been learned from the leak and how it happened.
People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate.
1:24 Insights and surprises
5:59 The controversial Google API content warehouse leak
7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents
26:50 Strategic takeaways for marketers
34:19 Reflections on the Google leak and its implications#SEO #searchengineoptimization #digitalmarketing #google
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E327: Something I believe in my heart of hearts... Which I wish I realized sooner... Time smooths out all rough edges with brand. But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand. Here are 4 stories where time smoothed out my mistakes. 0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Personal Story of Resilience 6:24 SEO and Social Media Pay Offs 9:57 Giving It Time 11:55 It's Worth It #brandbuilding #marketing #digitalmarketing #entrepreneurship The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/
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