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E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords.
David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising.
Topics covered in this episode include:
- How to structure product and collection pages for SEO
- Using AI tools like ChatGPT and Claude to create effective content
- Simple newsletter tactics that build customer loyalty
- Scaling SEO and content production with a small team
- Common mistakes and lessons learned from 30 years in business
- How traditional marketing methods still have a place todayThis is a practical conversation for small business owners, marketers, and anyone looking to improve their SEO and content marketing efforts.
Thank you again to David Kelly!
⭐️ Hawaiian South Shore - https://www.hawaiiansouthshore.com/
⭐️ Hawaiian South Shore on Instagram - https://www.instagram.com/hwnsouthshore/
⭐️ Hawaiian South Shore on YouTube - https://www.youtube.com/user/hawaiiansouthshore💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 David Kelly's Success
02:24 SEO Epiphanies and Lessons
03:42 Content Creation and AI Tools
10:30 Human Review and AI Content
17:39 Marketing Tactics and Customer Engagement
32:50 YouTube and Blog Integration
34:38 Monthly Newsletter Insights
34:58 The Pitfalls of Blog SEO
35:26 Effective Blog Content Strategies
36:58 Team Dynamics and SEO Efforts
37:24 Optimizing Blog Posts
38:30 Scaling Up and Using AI
41:53 Image Optimization Techniques
42:34 Controlling Your Online Narrative
46:46 Marketing Failures and Tweaks
47:59 One-Word Subject Lines Hack
51:38 Building Personal Connections in Business
55:33 YouTube and Video Content Strategies
59:49 Final Advice for New EntrepreneursThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#LocalSeo #AICopywriting #SearchEngineOptimization #DigitalMarketing
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E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google.
I explain how this works, why it matters, and what it reveals about the current state of search and online reputation.
Topics covered include:
- How targeted content can suppress search visibility of legal issues
- The role of user-generated platforms in search rankings
- How video and social posts often outrank traditional websites
- The fine line between smart strategy and manipulation⭐️ The source content from Cyrus Shepard - https://zyppy.com/list/ftx-sues-neil-patel/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to SEO Reputation Management
00:30 Neil’s Controversial Lawsuit
01:21 Details of the FTX Lawsuit
05:19 Neil's Response
07:56 Understanding Parasite SEO
12:07 Using Social Media for SEO
13:36 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#reputationmanagement #parasiteseo #publicrelations #searchengineoptimization
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Saknas det avsnitt?
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E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages.
We cover:
- Why “noindex” is your friend
- The difference between AI spam and programmatic SEO
- Why targeting transactional keywords still works
- How the SEO and digital marketing community feels about this
- What "scaled content abuse" means
- The AI update to Google’s Quality Rater GuidelinesWhether you're building an app, growing an SEO site, or experimenting with AI, this episode breaks down what Google wants - and how not to get burned.
⭐️ Ep 699 - Google’s AI Crackdown: What It Means & How to Stay Safe - https://www.youtube.com/watch?v=Pqk0dD1PQgQ
⭐️ Ep 596 - Seeing if my SEO pages work with Grok 3 DeepSearch - https://www.youtube.com/watch?v=RDJZlU7DWxQ
⭐️ The Penalties: https://x.com/gaganghotra_/status/1929457305982321029
⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161
⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/
⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:32 Addressing Concerns on AI-Generated Content
01:43 Google's Scaled Content Abuse Policy
05:34 Google's Historical Battle with Scaled Content
07:16 Gradual Content Generation Strategy
08:34 Programmatic SEO vs. AI-Generated Content
11:45 Targeting Transactional Keywords
13:49 The Em Dash Dilemma in AI Content
16:32 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing
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E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort.
It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google.
What we cover:
- Why building dedicated pages for each service helps with SEO and conversions
- How to structure a clean, organized services hub on your website
- How to use Google Business Profile to drive real traffic to those pages
- Why this approach works even if you’re not a local business
- A quick example of how this applies to both services and productsThis is a practical, low-effort tactic that fits into almost any SEO strategy.
⭐️ Google Business Profile: https://business.google.com/us/business-profile/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the Local Business Hack
00:18 Building Service Pages for SEO
00:45 Google Business Profile
01:13 Creating a Service Hub Page
02:03 Targeting Granular Services
02:59 Detailed Steps for Implementation
06:01 Extending the Strategy to Products
07:19 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#localseo #searchengineoptimization #seohacks #seotips
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E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content.
To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized.
I cover:
- What “scaled content abuse” means
- What we know so far about the recent manual actions
- How Google’s quality raters evaluate AI-written content
- Why publishing too much too quickly can be risky
- How to make AI content more natural and usefulIf you’re using AI tools like ChatGPT to create articles, this is worth watching.
⭐️ The 𝕏 Thread: https://x.com/gaganghotra_/status/1929457305982321029
⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161
⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/
⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/
⭐️ SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - Ep 608: https://www.youtube.com/watch?v=Mz6JLv86L0Y
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Google's Crackdown on AI Content
00:23 Initial Reactions and Speculations
03:18 Google's Quality Rater Guidelines
09:53 How to Avoid Penalties for AI Content
13:28 Best Practices for Using AI in SEO
15:42 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing
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E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients.
You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews.
This episode is based on a popular Reddit thread full of useful advice from people who do this work every day. Some of the strategies shared have helped clinics grow from 90,000 to over 500,000 monthly visits.
What we cover:
- How to make your site easier to use and find
- Why symptoms matter more than services in search
- What to include on doctor pages
- How to handle reviews without breaking HIPAA rules
- The difference between general SEO and healthcare-specific concernsIf you’re doing SEO for a healthcare provider - or any local service business - this episode will give you practical, honest advice that you can start using right away.
DISCLAIMER: The information provided in this podcast episode is for general informational purposes only and does not constitute legal or medical advice. Please consult with a qualified professional for any legal or compliance matters related to your healthcare practice.
⭐️ The Reddit Thread: https://www.reddit.com/r/SEO/comments/1kylerp/got_hired_to_fix_the_online_presence_of_a_small/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Best Practices for Healthcare SEO
00:38 Real-World SEO Tips
02:28 Google Business Profile Optimization
04:57 Structuring Your Healthcare Website
11:31 HIPAA Compliance in SEO
14:49 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#healthcareseo #clinicseo #doctorseo #localseo
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E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm.
If you have blog posts you know deserve to rank higher on Google, this is for you.
You'll learn:
- Why your best content might be buried (and losing traffic)
- The real impact of click depth on SEO
- How to use hub pages
- The difference between pagination and poor placementWhether you're a content creator, marketer, or business owner, this strategy will help you get more eyes (and clicks) on the blog posts and articles that matter most.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Boosting Your Top Blog Posts
01:35 Understanding Click Depth and SEO
02:54 Creating a Hub Page for Top Articles
03:30 Practical Examples and Personal Experience
06:04 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #bloggingtips
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E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do.
In this episode:
- How Google really uses click data from Chrome to boost rankings (Navboost explained)
- What long vs short clicks tells Google about your content (and how to stop it)
- Why Google will sometimes count backlinks on top domains as worthlessBonus: What the leak revealed about SEO myths, and how to trust your instincts
Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community.
Listen now to learn how to turn this once-secret info into actual SEO results.
⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
⭐️ I have one thing to say - Dan Petrovic - https://dejanmarketing.com/i-have-one-thing-to-say/
⭐️ To The Web Page Title Testing Tool - https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Google API Leak: A Year in Review
01:46 Top Discoveries from the Leak
02:03 Clicks and Rankings: The Navboost Revelation
06:27 Pogo Sticking and User Engagement
08:28 Backlinks and Real Marketing
09:24 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#googleleak #searchengineoptimization #seohacks #seotips
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E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else.
In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions.
⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/
⭐️ How to Humanize ChatGPT Content
- https://edwardsturm.com/articles/humanize-chatgpt-content/⭐️ My newsletter - https://edwardsturm.com/newsletter/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 The Most Important Thing in SEO
00:33 Revamping Blog Layout for Better Engagement
01:22 Optimizing Content for SEO
02:29 Cutting the Fluff
04:44 The Power of TLDR Summaries
06:46 Success Stories and TestimonialsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seotips #seohacks #uiux
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E694: The full playbook for how to do SEO for a clothing website.
Everything is covered here:
- Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets
- How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions
- SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance
- Targeting multiple keywords for one product - using /collections/ and /styles/ pages to rank the same items for different search queries
- Visual SEO tactics - how to use alt text, compress images, and serve fast-loading image formats like WebP
- Real examples of SEO keyword targeting - such as “women’s summer dresses” vs. “resort wear dresses for women” and how to structure pages for both
- Creating linkable assets for fashion ecommerce - with real-world case studies like Canva’s Color Palette Tool
- Using social media to boost SEO - why real engagement from Instagram and TikTok drives rankings, and how fashion brands can capitalize on this
- Full ecommerce SEO strategy breakdown - how to grow organic traffic, build domain authority, and drive organic conversions from Google Search
- Applicable to more than just fashion - these strategies work for all ecommerce: apparel, accessories, lifestyle products, and moreThis is an in-depth breakdown of how to do SEO for ecommerce and especially clothing/accessories/fashion.
⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/
⭐️ 100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - https://www.youtube.com/watch?v=RhTknUevZa8
⭐️ AI Podcast Matcher - https://aipodcastmatcher.com
⭐️ Source of Sources - https://sourceofsources.com/
⭐️ Help a Reporter Out - https://www.helpareporter.com/
⭐️ Making Millions With Insane High Frequency Posting - https://www.youtube.com/watch?v=pgOx1KoB9ug
⭐️ Canva’s color palette generator - https://www.canva.com/colors/color-palette-generator/
⭐️ No link building budget could buy these results - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to SEO for Clothing Brands
00:10 Understanding the SEO Landscape for Clothing Brands
01:05 Episode Structure and Overview
02:03 Backlink Strategies for Clothing Brands
04:11 Advanced Backlink Techniques
11:12 Structuring Your Clothing Site for SEO
12:55 Detailed SEO Tactics for Clothing Sites
22:44 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#clothingseo #ecommerceseo #clothingmarketing #searchengineoptimization
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E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO?
I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings.
Topics covered:
- What the "bad neighborhood" effect really is
- What happens to your SEO when you use a shared IP address
- What Google’s own documentation says about this
- Tools you can use to check your current hosting setup
- Practical advice on when to consider switching to a dedicated IP⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/
⭐️ Google’s documentation on this - https://support.google.com/webmasters/answer/9044175?hl=en
⭐️ Get your IP address - https://dnschecker.org
⭐️ Check if you’re on shared hosting - https://viewdns.info/reverseip/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to the SEO Experiment
00:30 Overview of the Shared Hosting Experiment
01:11 Detailed Explanation of the Experiment
05:42 Experiment Results and Analysis
06:57 Practical Advice for SEO and Hosting
08:48 Conclusion and Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E692: Unconventional advice for how to become nasty at SEO.
This isn’t just about being able to rank with SEO - it’s about how to sell and make money.
I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels?
Then I explain the overall philosophy on what you should be doing… and what you shouldn’t.
Finally, I tell you what to do and where to start.
This is how to become an SEO pro - from scratch - in 2025.
▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - https://www.youtube.com/watch?v=AGnNN0KyynA
▶️ Is Blog SEO Necessary for Topical Authority? - https://www.youtube.com/watch?v=fYbpAVxsDIM
🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:49 Why Become an SEO Pro in 2025?
02:26 Challenges and Advantages of SEO
07:06 The Pitfalls of Blogging for SEO
10:45 Selling Your Own Product
14:19 Practical Steps to Start
20:40 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients.
I, first, demystify what Schema markup actually is.
Then, I explain the lie SEO agencies and consultants use, giving examples.
Next I share when you need to worry about Schema markup.
Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant.
Don’t let agencies and consultants take money from you with this lie!
⭐️ Google’s General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies
⭐️ Schema Markup Validator: https://validator.schema.org/
🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #digitalmarketing
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E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise.
Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort.
I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look.
⭐️ Sources
2025 State of SEO:
- https://detailed.com/state-of-seo/Sandra’s 2 tweets:
- https://x.com/TakoTreba/status/1910272327385743803
- https://x.com/TakoTreba/status/1910298233257029849Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR:
- https://www.youtube.com/watch?v=MNHCwj5O4HI🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: Chatbase’s SEO Success
00:40 SEO Growth and Keyword Gaps
01:25 Inspiration from Chatbase’s Marketing Lead
02:13 SEO Strategies and Results
02:56 Paid Ads and Social Media Tactics
03:36 Deep Dive into SEO Techniques
06:35 Blog SEO vs. Bottom of Funnel SEO
10:09 Chatbase’s Keyword Rankings
13:56 Opportunities in SEO
14:28 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E689: People are searching Google now more than ever.
A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.”
But are they searching more because they like it or out of frustration?
Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how.
Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down.
⭐️ Google’s AI Mode GSC Announcement: https://www.seroundtable.com/google-ai-mode-reporting-search-console-39468.html
⭐️ Survey: 54% of people look through more search results vs. 5 years ago: https://searchengineland.com/search-engine-experience-results-ads-survey-442943
⭐️ https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/
🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 AI Mode Reporting in Google Search Console
02:32 Survey Insights: Search Behavior Over the Years
09:20 SEO Strategies: How to Exploit Search Behavior
16:13 WrappingThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO?
I break down the full answer.
Here’s what I cover:
- Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful
- The situations where it can cause problems, and how to prevent them
- How I use a similar approach on my own blog, https://edwardsturm.com/articles/
- A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search Console
- The smart way to organize your blog so Google understands it - and so visitors can find the right contentI also explain how to turn non-optimized content into long-term assets for brand building, SEO value, and potential keyword wins.
Mentioned tools and tips:
- Google Search Console
- Screaming Frog (free for up to 500 URLs)
- Keyword discovery using ChatGPT
- URL structure and internal linking best practices💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Question Overview
00:49 Personal Experience with Blogging
01:52 Optimizing Blog Posts for SEO
03:54 Potential SEO Problems and Solutions
07:15 Effective Content Structuring
10:31 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype?
I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more.
Plus, we break down:
- What Google’s new AI Mode means for search traffic and visibility
- Whether LLM SEO is truly replacing traditional search
- How to structure your content to appear in AI-generated answers
- Why backlinks, crawlability, and FAQ sections still matter - but not always in the way you think
- Why many SEO strategies are missing the mark when it comes to conversions
- How to create bottom-of-funnel, sales-focused content that actually gets results in both classic and AI search
- How to target transactional keywords rather than informational keywords⭐️ The Reddit thread: https://www.reddit.com/r/SEO/comments/1kr1le1/is_aigenerated_traffic_replacing_classic_seo/
⭐️ Yesterday’s podcast with the Head of SEO at Omnicom: https://youtu.be/896B-9BfI6s
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to AI and SEO
00:55 Top Comments from the SEO Subreddit
06:16 Google's AI Mode Announcement
07:14 Personal Insights on Optimizing for AI
11:45 Final Thoughts and RecommendationsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.
While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion.
Head of SEO at the biggest marketing agency = King of SEO in my book.
Yas shares:
- How to land and manage seven-figure SEO contracts
- What it was like being Head of SEO at the largest publicly traded marketing agency
- SEO strategy for high-ticket contracts and enterprise clients
- The role of storytelling and presentation design in winning large deals
- Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization
- Diagnosing and solving technical SEO issues for large, complex websites
- How to communicate SEO clearly to non-technical stakeholders
- How somebody starting in SEO can work their way up to Head of SEO
-Lessons from the jewelry industry on effective landing pages and emotion-driven marketing
- The future of SEO in a world shaped by AI, content saturation, and evolving user behavior
- Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger dealsThanks again to Yas for coming on!
⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/
⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Background
00:53 Wedding Planning and Viral Proposal
02:38 SEO for High Ticket Contracts
03:34 Challenges in High-Ticket SEO
05:24 Case Study: $500,000 SEO Project
06:16 Navigating SEO for High-Ticket Items
08:12 Biggest SEO Contract Closed
09:06 SEO in Highly Regulated Industries
11:25 Importance of Internal Buy-In
13:47 SEO Presentation Tips
16:16 SEO's Role in Marketing Funnels
17:25 Navigating Large Organizations
20:50 SEO's Resilience and Evolution
26:02 Global SEO and Market Differences
29:29 Advice for Aspiring SEOs
32:02 Effective SEO Communication
35:00 Niche SEO Content and Growth
36:01 The Importance of Communication
36:28 SEO Challenges and Solutions
37:08 Skills for SEO Success
38:14 Advice for Freelancers and Small Agencies
39:00 Job Hunting Tips for SEO Professionals
40:14 Optimizing Workflow
41:19 Interview Tips for SEO Roles
44:22 Understanding Page Speed
44:53 SEO Tools and Techniques
50:39 The Role of a CMS in SEO
53:01 Opportunities for Small Companies in SEO
54:45 Personal Insights and Experiences
55:38 The Jewelry Buying Experience
01:03:53 Marketing Channels and YouTube
01:07:11 Final SEO Advice
01:08:16 Conclusion and FarewellThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E685: Interest in search engine optimization is shockingly at a literal all-time high.
Since December 2024, interest has spiked up.
I share why I believe this is, what to look out for, and what to do now.
Topics covered:
- Why SEO interest spiked in December 2024
- The role of AI in enabling SEO and product launches
- What Google’s AI Overviews and “AI Mode” mean for search
- How to structure bottom-of-funnel hub pages
- The growing influence of transactional keywords
- Why backlinks matter less than they used to
- How to build topical authority fast
- Google I/O 2025 preview & what to watch for💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 SEO Interest Hits All-Time High
01:35 Factors Driving SEO Popularity
02:34 Upcoming Google AI Announcements
04:31 Optimizing for Transactional Keywords
06:03 Building Topical Authority
07:58 Final Thoughts and ResourcesThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI?
Topics for the show:
- How Google’s AI Overviews and ChatGPT are impacting SEO strategies
- The future of affiliate SEO and how it must adapt
- Link building tactics that still work (and the ones that don’t)
- How Moz is using AI agents and internal tools to scale SEO
- Why bottom-of-funnel SEO is still thriving
- The surprising SEO trends from Moz’s internal data
- The case for investing in brand, email lists, and content that actually convertsJonathan brings over a decade of hands-on experience in performance marketing, affiliate SEO, and large-scale SERP analysis. If you care about staying ahead in search, this is a must-listen.
Thanks again to Jonathan for coming on!
⭐️ Jonathan Berthold on LinkedIn: https://www.linkedin.com/in/jonathanberthold/
⭐️ Jonathan Berthold on 𝕏: https://x.com/j_bertho
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to SEO Data Insights
00:29 Evolution of SEO and Marketing Investment Trends
01:51 Challenges and Opportunities in Competitive Industries
03:29 Impact of AI on Affiliate SEO
06:16 Adapting SEO Strategies for AI Overviews
07:55 Brand Building in the Age of AI
09:38 Role of Informational Content and AI
19:35 Linkable Assets Are GOATED
21:47 Future of SEO and Brand Building
27:33 SEO as a Long-Term Investment
45:13 Using Personal Profiles for Brand Advocacy
45:24 Exploring B2B and B2C Marketing Channels
46:10 Understanding Audience Behavior and Tools
47:12 Importance of Email Lists and Risk Mitigation
48:57 Effective Email Marketing Strategies
54:46 Valuable Lead Magnets
01:00:41 More AI in SEO and Content Creation
01:11:42 Building Links and Content for New Sites
01:13:54 Black Hat SEO Tactics
01:23:11 Final ThoughtsThe Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seohacks #seotips #performancemarketing
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