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The Doula Darcy's Journey to Building a Online Doula Business
Darcy, host of the Doula Darcy podcast, shares her journey from growing up in Maine, attending Ithaca College, and navigating early career disappointments in the advertising world, to becoming a postpartum doula and eventually creating a lucrative online business. With over a decade of experience in both marketing and the doula profession, Darcy combines her skills to empower other doulas to market their services and establish fulfilling careers. This episode covers her progression through various jobs, learning to balance her life as a mother, discovering her passion for doula work, and the development of digital products and courses that provide financial freedom and sustainability. Darcy concludes by highlighting the transformative impact of Digital Course Academy and offers a bonus for listeners interested in building their own digital course.
See the details here:
https://douladarcy.com/dca 00:48 A Story of Passive Income Aspirations 02:11 Darcy's Early Life and Career Beginnings 03:39 The Harsh Realities of Post-College Life 04:38 Climbing the Advertising Ladder 08:25 Dreams of Manhattan and the Reality Check 14:03 The Dot-Com Boom and Bust 18:02 Balancing Career and Motherhood 23:13 Balancing Motherhood and Work 24:31 Discovering Blogging and Xanga.com 25:46 Embracing Flexibility with Technology 27:48 The Challenges of Postpartum Life 28:47 Finding Purpose as a Postpartum Doula 30:10 Building a Doula Business 34:37 Transitioning to Digital Courses 39:25 The Impact of Digital Courses 44:13 Encouragement and Final Thoughts -
In this episode, Darcy dives into one of the most important marketing principles that every doula needs to know: the Rule of Seven. If you’ve ever wondered why your website or social media posts aren’t bringing in clients, this episode is for you! She discusses why posting once or twice isn’t enough, how people need to see your message multiple times before they take action, and how to use this rule to grow your doula business. From social media strategies to community networking, The Doula Darcy covers actionable tips to help you get noticed and book more clients.
Key Takeaways:
The Rule of Seven: People need to see your message at least seven times before they act on it. Consistent Marketing is Key: One post won’t do the trick—your message needs to be repeated across different channels, multiple times. Avoid the “No One Values Doulas” Trap: It’s not that people don’t value doulas—it’s often that they simply don’t know about you yet. Diversify Your Content: Don’t post the same thing repeatedly—get creative and share your services in different ways. Stick with a Schedule: Whether it’s a class, a workshop, or a Doula Tea, pick a time and stick with it. Consistency helps build recognition. SEO & Website Tips: Make sure your website is optimized for search engines and easy for potential clients to navigate. Action Steps: Post more frequently on social media, be visible in your community, and create opportunities for people to learn about your services at least seven times.Resources Mentioned:
SEO tips and website optimization (stay tuned for an upcoming episode on this topic!) Marketing strategies for doulas (download our free marketing checklist)Connect with The Doula Darcy:
Follow The Doula Darcy on Instagram @TheDoulaDarcy Visit our website for more resources and info www.thedouladarcy.com Join our The Doula Marketing Facebook Group for more support and business tips -
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Networking for Doula Business Growth
In this episode of The Doula Darcy Podcast, host Darcy, an experienced doula and business coach, shares valuable insights on how networking can significantly grow a doula business.
Combining her expertise in advertising and her 14-year experience as a doula, The Doula Darcy discusses effective networking strategies, the importance of tracking referral sources, and the power of authentic conversations.
Darcy includes practical tips on WHO the best networking prospects are, HOW to reach out to them and WHAT to actually say to make the most of these connections.Whether you're a new doula or seeking to elevate your business, this episode provides practical tips and encouragement to build strong community connections and enhance your client base.
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In this introductory episode of The Doula Darcy podcast, host Darcy, a business coach with extensive experience in both the advertising industry and as a postpartum doula, explains the importance of marketing for doulas. Darcy highlights that the primary reason many doulas struggle to get clients is not a lack of qualifications but rather that potential clients are unaware of their existence.
The Doula Darcy addresses common misconceptions about marketing, suggesting it is simply about sharing your passion and services with potential clients. She shares her own journey from advertising to becoming a postpartum doula, and emphasizes that marketing, not more certifications or experience, is often the key to attracting clients. Darcy offers practical, cost-effective marketing strategies to help doulas grow their businesses and ensure families know about their services. Tune in for actionable tips on improving website traffic, leveraging social media, and making community connections to boost your doula career.
