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When patients come to your office, they're not just looking for treatment. They're looking for confidence—in you, in your process, and in the decision they're about to make about their health.
One of the biggest mistakes dermatologists make? Taking choice out of the equation.
Today's episode of "The Distinctive Dermatologist" examines the importance of presenting options so that patients become more actively involved in their treatment plan so they become significantly more likely to follow through.
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In this episode, we’re exploring a powerful strategy that can elevate your practice and help you stand out: event marketing.
Whether you host educational seminars, participate in health fairs, or leverage networking opportunities, well-planned events can enhance your reputation, attract new patients, and deepen relationships with existing ones.
Event marketing can help you create distinction and show patients and prospects your commitment to deliver the Ultimate Customer Experience.®
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Saknas det avsnitt?
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In this episode, we’re discussing an important yet often uncomfortable aspect of dermatology practice management: handling patient complaints.
No matter how exceptional your care is, complaints will arise. How you respond to them can either strengthen patient trust or damage your reputation. Let's explore how to proactively address patient concerns and turn challenges into opportunities.
Also -- a thank you. There are over 900 podcasts on dermatology, and a panel at FeedSpot has selected the top 45 that every professional in the field should be listening to—and we are honored that “The Distinctive Dermatologist” is among that small group. Thank you, FeedSpot.
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This episode examines an often-overlooked part of patient care—follow-ups.
Many dermatology practices prioritize attracting new patients, but what about retaining them?
A patient who visits once and never returns represents a missed opportunity for your practice. The key to long-term retention and increased revenue lies not only in the treatments you offer but also in your follow-up approach.
Let’s reconsider how we approach patient follow-ups, their importance, and how making small changes can significantly impact your practice.
As always, The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology.
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In this episode, we're discussing something that might make you uncomfortable—but it's absolutely essential for your practice's growth and success: goal setting.
I can guess what you may be thinking. "Look, we're busy enough keeping up with patient appointments, managing staff, and staying current with treatments. Do we really need formal goals?" The answer is a resounding yes, and this episode of "The Distinctive Dermatologist" will explain why and how it's done.
There are over 900 podcasts on dermatology, and a panel at FeedSpot has selected the top 45 that every professional in the field should be listening to—and we are honored that “The Distinctive Dermatologist” is among that small group. Thank you, FeedSpot.
https://podcast.feedspot.com/dermatology_podcasts/
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For this episode, we’re diving into something that might seem small—but in reality, it sets the tone for your entire patient experience.
Your waiting room isn’t just a place where patients sit before an appointment—it’s a statement about your practice. And whether you realize it or not, it’s sending a message to every patient who walks through your door. The question is: Is it the message you want them to receive?
One important note: The Distinctive Dermatologist has been selected by the panelists at FeedSpot as one of the Top 45 Dermatology Podcasts (out of over 900!) on the web. Thanks FeedSpot for this recognition!
https://podcast.feedspot.com/dermatology_podcasts/
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In today's healthcare landscape, delivering exceptional medical care is just the beginning. Patients now seek a holistic experience encompassing every interaction with a practice, from the initial contact to post-treatment follow-ups. Every touchpoint is crucial in enhancing health outcomes, increasing retention, and fostering loyalty.
That's why we delve once again into the art of crafting an Ultimate Customer Experience for patients, drawing inspiration from a recent article on The Clinic for Dermatology and Wellness in Medford, Oregon, titled "The Five-Star Patient Experience: This Clinic’s Approach to All-Encompassing Patient Care."
You'll learn more about how their work delivers the "Ultimate Customer Experience®" for their patients!
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In this episode, we’re tackling a topic that can make or break your dermatology practice: staffing for success.
Your team isn’t just a group of employees; they’re the backbone of your practice and a vital part of creating an exceptional patient experience. Let’s explore how to hire, train, and retain a team that helps your practice thrive.
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Today, we’re diving into a critical yet often overlooked skill in dermatology: navigating sensitive conversations with patients.
Whether it’s discussing chronic conditions, cosmetic dissatisfaction, or delivering a challenging diagnosis, how we communicate can have a profound impact on patient trust, adherence to treatment, and overall experience.
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Cold temperatures, dry air, and harsh winds can wreak havoc on the skin, leading to issues like dryness, flaking, and exacerbation of existing skin conditions. Dermatology clinics have a unique opportunity to proactively guide patients in mitigating these challenges while enhancing their loyalty to your practice.
So, on this episode of The Distinctive Dermatologist with Scott McKain, we’re tackling an important topic: how dermatology clinics can help their patients protect their skin during the winter months.
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As a dermatologist, it's important to focus on the patient experience to ensure that your clinic stands out and positively influences patient satisfaction. Prioritizing a patient-centered approach can be a huge differentiator in a competitive market, giving you an edge over other practices.
This encore episode reveals five key steps to focus on the patient experience in your clinic.
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In today’s world, where nearly every patient turns to the internet for answers, having a strong online presence isn’t optional—it’s essential.
But here’s the thing: simply having a website and social media profiles isn’t enough. To truly stand out, you need to create a distinctive online presence that reflects your expertise, builds trust, and resonates with your patients.
So on this episode of "The Distinctive Dermatologist," we’re going to dive into how to craft an online identity that sets your dermatology practice apart. From your website to social media and beyond, we’ll explore practical strategies to elevate your digital footprint and attract the right patients to your practice.
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Stress is an unavoidable part of life, but for many patients, it manifests in ways that go far beyond their mental health.
This episode of "The Distinctive Dermatologist" will explore the role dermatologists can play in addressing this complex relationship. From understanding psychodermatology to implementing strategies for holistic care, you can make a real difference in your patients’ lives by addressing not just their skin, but also their stress.
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When patients feel empowered, they trust you more, they follow through on treatment plans, and they’re more likely to recommend your practice to others.
That's why this episode will explore how patient education can elevate your practice and provide actionable ideas to make it a central part of your patient experience.
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In this episode, we’re exploring a critical topic reshaping dermatology practices across the board: how advances in treatments and technology offer new opportunities for patient choice and why giving patients these options is a powerful way to boost retention, satisfaction, and adherence.
These options aren’t just 'nice-to-haves' anymore; they’re game-changers for patient outcomes and practice growth.
Here’s the essential question for dermatologists: How can we incorporate these advancements to truly serve our patients while elevating their experience in our practice?
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Running a dermatology practice is unique. It’s not just about treating the skin but creating a trusted relationship where patients feel confident in the care they receive.
At the same time, there are the hard realities of operating costs, staff salaries, and investments in technology.
So, how do we strike a balance between maintaining a profitable business and delivering outstanding, patient-centric care? Today's episode will dive into five strategies that will help you find this equilibrium.
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