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On today’s episode, Dr. Mark Costes dives into creating a strong dental practice culture and leading with structure. He emphasizes the importance of defining core values and involving the team in their creation to foster true buy-in. Dr. Costes also introduces a Cultural Assessment—a simple way to measure alignment with those values, ensuring that team members are motivated, skilled, and contributing to the practice’s success.
He also breaks down performance reviews, effective meetings, and accountability systems to create a productive, drama-free work environment. From structured morning huddles to weekly growth meetings, he shares the PETA framework (Presence, Intention, Time, and Agenda) to ensure every meeting moves the practice forward.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode Dr. Mark Costes explores the challenges of leading a dental team during a workforce shortage. With a 30% decline in healthcare workers since the pandemic, dental practices are struggling to find and retain skilled employees. Dr. Costes shares his own leadership journey—learning from early mistakes, overcoming high turnover, and shifting from a rigid management style to an approach built on structure, inspiration, and accountability.
He also introduces key leadership principles, including defining clear expectations, holding team members accountable, and creating a structured approach to leadership. Tune in to hear how the Four Futures Framework—balancing mind, meaning, muscle, and money—can help dentists build thriving businesses while maintaining personal well-being.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
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On today’s episode, Dr. Mark Costes chats with Michael Lomotan, co-founder of the Dental Success Network, and Cameron Buhman, DSN’s vendor relations specialist. They dive into the power of group purchasing organizations (GPOs) and how DSN helps dentists negotiate better pricing on supplies, lab fees, patient financing, and more—saving members tens of thousands without increasing production.
They also break down the dangers of "price creep" and why keeping a close eye on vendor relationships is crucial for maintaining profitability. Dr. Costes shares his newfound love for Formula One and the strategy behind the sport. Tune in for insights on cutting overhead and running a more efficient practice.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes sits down with Lane Rizzardini, co-owner of Sleep Apnea Leads, to discuss the challenges and opportunities of marketing sleep dentistry. Lane shares why traditional dental marketing approaches often fail for sleep apnea and how creating a separate brand and digital presence can dramatically improve patient acquisition. He also dives into the power of AI-driven follow-ups, automated systems for patient conversion, and the key strategies that help dentists grow their sleep practices efficiently.
If you’ve struggled to integrate sleep apnea into your practice or want to attract more high-quality patients without wasting time, this episode is packed with valuable insights. Tune in to learn how the right marketing approach can make all the difference!
EPISODE RESOURCES
https://sleepapnealeads.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes breaks down the trap of hustle culture and why working harder doesn’t always mean achieving more. He shares how practice owners can transition from grinding endlessly to increasing productivity while working fewer hours. By recognizing different seasons of entrepreneurship, setting clear non-negotiables, and leveraging delegation, you can avoid burnout and maximize efficiency.
We also dive into common struggles like reactivity, case acceptance issues, and inefficient CEO time. Dr. Costes offers practical strategies to streamline operations, improve leadership, and create a thriving practice without sacrificing work-life balance.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today's episode, Dr. Mark Costes takes us to the breathtaking shores of Nicaragua for an exclusive look at the Elevation Association retreat. Joined by Dr. Jared Hill and Dr. Dan Nelson, the founders of this unique mastermind group, dive into the mission behind Elevation Association—helping dentists lead with intention, design their ideal lives, and build lasting legacies.
Dr. Costes, Dr. Hill, and Dr. Nelson also discuss the power of stepping away from daily practice life to gain clarity, the importance of knowing your numbers, and how to combat burnout by redefining success. Plus, they share the incredible work they're doing with the Dental Legacy Foundation, creating sustainable dental clinics in underserved communities. Tune in for a deep dive into leadership, adventure, and making an impact far beyond the dental chair.
EPISODE RESOURCES
https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Jake Conway, a longtime friend of the Dental Success Institute, dives deep into the challenges of goal-setting in dental practices. He breaks down why arbitrary, unrealistic, or narrow goals can hold doctors back—and how shifting focus to systems and outcomes can create lasting success.
Jake introduces his 4D Method for setting intentional practice and life goals, emphasizes the importance of awareness in financial stress stages, and provides tactical strategies to optimize hygiene, associates, and overhead. He also explores the power of agreements vs. expectations and how engaging the team in decision-making fosters accountability and ownership.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offering data-driven marketing strategies that drive real results.
Ardi dives into the role of AI in tracking patient conversion, key KPIs for marketing success, and the importance of organic content for brand building. Plus, they preview the upcoming DDS Marketing Event in Miami this May, focused on full-arch dentistry profitability.Check out the full episode on the Dentalpreneur Podcast for all the insights and actionable takeaways!
EPISODE RESOURCES
ddsmarketing.io https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment.
From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service.Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways!
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment.
From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service.Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways!
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
In this Part 2 episode, Dr. Mark Costes and wealth strategist M.C. Laubscher continues their deep dive into infinite banking, wealth preservation, and legacy planning. M.C. shares how properly structured whole life insurance policies play a crucial role in protecting and growing generational wealth. They discuss Dave Ramsey’s critique of whole life insurance, the distinction between infinite banking and captive insurance, and the strategies that ultra-wealthy families like the Rockefellers use to create lasting wealth across generations. M.C. also outlines the "family office" model, emphasizing its importance for entrepreneurs and high-income individuals with significant exits or windfalls.
EPISODE RESOURCES
https://producerswealth.com/getwealthyforsure https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes interviews M.C. Laubscher, founder of Producers Wealth and a leading expert in infinite banking and alternative wealth strategies for entrepreneurs. M.C. shares his journey from growing up during South Africa’s apartheid era to playing rugby in the U.S., where he discovered the world of investing. They dive into the philosophies of cash flow management, leveraging market cycles, and how to avoid pitfalls in alternative investments. M.C. also breaks down the concept of infinite banking, explaining how business owners can build their own financial systems by positioning life insurance as a key cash flow and investment tool.
EPISODE RESOURCES
https://producerswealth.com/getwealthyforsure https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
In today's episode, we continue with part two of Dr. Addison Killeen's presentation on mastering the financial metrics that drive practice growth. He explains the key differences between profit and loss statements, cash flow statements, and balance sheets—essential tools for any savvy business owner. Dr. Killeen also walks through strategies for managing and leveraging debt effectively, including when it’s smart to invest in expansion and how to calculate returns on your investments. From retirement plans and debt analysis to benchmarking growth metrics, this episode is packed with insights to help you build a stronger, more profitable practice.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
In today's episode, Dr. Addison Killeen dives into the critical building blocks of dental practice success. A seasoned practice owner, he kicks things off by sharing his journey from managing six dental offices to creating a thriving $6M+ single-location practice. Dr. Killeen explores the importance of key performance indicators (KPIs), including new patient flow, case acceptance rates, and hygiene production as essential metrics to track growth and profitability. You'll also hear insights on balancing attrition with new patients, improving reappointment strategies, and optimizing collections percentages.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes shares his personal journey of perseverance, success, and the unexpected struggles that came with it. After 21 attempts to get into dental school, he finally made it—only to realize years later that financial success didn’t equal happiness. At 38, with six practices, a million in the bank, and a thriving career, he found himself stressed, unhealthy, and disconnected from his family.
Mark breaks down the four quadrants of success—mind, meaning, muscle, and money—and why focusing on just one can leave you unfulfilled. He also shares the key strategies behind running a profitable, systemized practice, understanding overhead, and making informed financial decisions in dentistry.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode—part two of Mark's conversation with D2 dental student Nevin Brittain—the discussion heats up with insights on leadership, systemization, and marketing strategies. Nevin talks about his long-term vision for practice ownership, while Mark dives into practical advice on effective delegation and building strong, accountable teams. They also explore how small businesses, like Mark's early ventures, shaped his entrepreneurial mindset. Plus, Mark shares creative marketing tactics, from community outreach to leveraging digital tools and tracking ROI.
EPISODE RESOURCES
https://www.linkedin.com/in/nevin-brittainjr https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Mark is joined by D2 dental student Nevin Brittain from the University of Illinois, Chicago. Nevin shares how an unexpected encounter with a dentist in a candy store inspired him to pursue a career in dentistry. He also talks about his plans for future practice ownership after completing his military HPSP scholarship. Mark provides mentorship, discussing delegation, systemization, and the importance of surrounding yourself with the right team. The conversation dives into Mark's entrepreneurial journey, including lessons learned from running a catering truck business that shaped his approach to dental practice ownership. They also explore the value of mentorship, practical business experience, and avoiding "content paralysis" in the pursuit of success.
EPISODE RESOURCES
https://www.linkedin.com/in/nevin-brittainjr https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes reconnects with Dr. Michael Jerkins, co-founder of Panacea Financial. Michael shares how Panacea helps healthcare professionals with products like gap loans, practice buy-ins, and startup financing. They discuss the pressures of consolidation, declining insurance reimbursements, and workforce challenges in both dentistry and medicine. Michael also talks about balancing clinical practice with entrepreneurship and Panacea’s mission to keep doctors independent.
EPISODE RESOURCES
https://panaceafinancial.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Dr. Mark Costes welcomes back Dr. Michael Jerkins, co-founder of Panacea Financial. Michael shares how his experiences as a teacher and physician led him to build a bank that caters exclusively to healthcare providers. He discusses the financial struggles many doctors face during training and how Panacea fills that gap with custom services like practice buy-ins, startup loans, and refinancing. They explore the complexities of medical and dental practice financing, the challenges of industry consolidation, and how Panacea helps providers stay independent.
EPISODE RESOURCES
https://panaceafinancial.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast -
On today’s episode, Mark dives into the power of mindset and intensity in sports, with a focus on soccer success. He reflects on the importance of starting strong, maintaining high energy, and keeping a competitive edge—especially when facing critical matches. You’ll hear the timeless Cherokee “Two Wolves” story and learn how feeding the right mindset can make or break both athletes and teams. Mark also discusses controlling the controllables, the crucial role of every player on the team, and how small trajectory moments can shape your life. Tune in for powerful insights on leadership, teamwork, and personal growth that go far beyond the game.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast - Visa fler
