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[00:11] Volume Creates Stability
Episode Highlights:
If your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output.
[02:11] Resonance Over Understanding
Inspired by The Seven Frequencies of Communication, Brook shares a key insight: it’s not just about making people understand—it’s about making them feel. True influence happens at the level of resonance.
[04:23] What You Give Energy to Grows
Ryan and Brook discuss a quote from Ralph Waldo Emerson: "The only thing that can grow is the thing you give energy to." Where is your focus right now? Because that’s exactly what’s expanding in your life and business.
[06:29] The Myth of Multitasking
Brook shares his recent shift away from multitasking and how focused work—especially during uninterrupted weekend hours—has led to massive productivity breakthroughs.
[09:36] The Long-Form Content Takeover
Ryan drops eye-opening stats proving that long-form content is outperforming short-form, including:55% of podcast listeners complete full episodes.LinkedIn articles get 3X more engagement than short posts.YouTube long-form videos (10+ minutes) get 400% more watch time than shorts for educational content. -
Episode Highlights
[00:00] The Wrong Question About Objections
Most people ask, "How do I handle objections?"—but that's the wrong question. Ryan and Brook break down why understanding the psychology behind objections is the real game-changer.[01:02] Why Objections Feel Like Confrontation
How deep-seated fears around judgment and confrontation cause resistance in sales—and why shifting your perspective on objections changes everything.[03:13] The Fight-or-Flight Response in Sales
Objections aren’t always about rejection—they’re often a sign that a prospect is about to break a pattern and step into something new. Learn how to navigate this crucial moment.[07:11] Handling Limiting Beliefs in Real Time
The strongest belief wins. Are your beliefs about your solution stronger than their fears? Ryan and Brook discuss how to develop the certainty needed to move prospects forward.[10:17] Fear vs. Danger: A Simple Question That Changes Everything
Brook shares a powerful question to help prospects push through their resistance and make empowered decisions.[14:42] The Push vs. The Guide
Why high-pressure objection handling leads to buyer’s remorse and cancellations—versus leading prospects to real clarity and commitment.[24:12] The Sales Moment That Changed Everything
Brook recounts a life-changing sales call that shifted his entire approach to objections and created a new level of conviction.[30:38] Why Objection Scripts Don’t Work
Memorized rebuttals make you sound robotic and inauthentic. Ryan and Brook explain why objections must be handled dynamically, not mechanically.[38:20] Mastering Objections Through Preparation, Not Prescription
The power isn’t in having the perfect response—it’s in being prepared, present, and responsive in the moment. -
Saknas det avsnitt?
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[00:01] Take a Chance: Stop Settling for Good
Episode Highlights:
Are you playing it safe in your business? Ryan challenges listeners to stop clinging to what’s comfortable and start pursuing greatness—even if it means taking risks.
[02:13] Business Should Be Fun
Success doesn’t have to mean struggle. Ryan explains why building a business should be both hard and enjoyable, and how fun is a key ingredient to long-term sustainability.
[04:43] Avoid the Blockbuster Trap: Adapt or Get Left Behind
A powerful quote from Peter Thiel: “In a world of rapid change, the most dangerous thing is to keep doing what worked in the past.” Learn how to spot when strategies are becoming outdated and how to evolve before your business gets left behind.
[06:27] Sell First, Then Build
One of the biggest mistakes entrepreneurs make is building a program before testing the market. Ryan shares why professional entrepreneurs sell first and refine their offers based on real demand.
[08:29] Be Present with Family
The grind never stops—but that doesn’t mean you should always be thinking about work. Ryan reflects on the importance of putting business aside to truly connect with family and loved ones.
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Episode Highlights:
[00:01] Guest Introduction: Maxwell Nee, CRO of ScoreApp
Maxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing.
[01:19] Transitioning to Coaching
Discover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability.
[04:28] Keys to Scaling a Coaching Business
Learn how Maxwell and his team built a $2M coaching business by leveraging teamwork, mentorship, and a focus on accelerating the learning curve.
[09:34] Building Sellable Businesses
Maxwell highlights the challenges of traditional coaching business models and explains how focusing on scalable, machine-like systems can create equity and freedom.
[14:38] Quiz Marketing and Lead Generation
Explore the power of quiz marketing, ScoreApp's role in personalized engagement, and how this approach cuts through the noise to drive conversions.
[28:06] How ScoreApp Works
Maxwell details ScoreApp’s features, including AI-driven campaign creation, native integrations, and tools for personalized client interactions.
[35:20] Advice for Coaches in Transition
Practical guidance for coaches juggling a day job or facing entrepreneurial struggles, with a focus on alignment and long-term success.
[43:54] Free Resource: "Scorecard Marketing" Book
Maxwell introduces a free resource for listeners, providing practical steps to harness quiz marketing effectively.
Scorecard Marketing Book: Get a free copy of this Amazon bestseller, which breaks down the principles of quiz marketing and how to implement it in your business. Visit: https://scoreapp.com/book
Links Mentioned: -
Episode Highlights:
[00:00] Chess as a Life and Business Strategy
Brook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approaches in life and business.[01:19] The Power of Asking for Help
Ryan recounts a lesson from his daughter’s theater audition, highlighting how fear of embarrassment holds many people back from asking for the guidance they need to succeed.[03:42] The Who vs. The How in Business
Brook discusses the balance between finding the right people (the who) and mastering the right strategies (the how), emphasizing that both are critical for long-term success.[04:55] Where Will Your Habits Lead You?
A powerful reflection question: With my current daily habits, where will I be in 5, 10, or 20 years? Ryan shares how this mindset shift can help in business, personal growth, and even sales conversations.[07:09] The Dream 100: One Client Can Change Everything
Brook shares a behind-the-scenes story from Tony Robbins' Dream 100 strategy, illustrating how one connection can transform an entire business—and why you might already be just one or two degrees away from the right opportunity. -
[00:00] Introducing Allison Hare
Episode Highlights
Ryan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirations to podcasting success.
[02:52] Discovering the Power of Voice
Allison shares how she found her passion for podcasting and why helping others amplify their voices has become her mission.
[10:26] Pursuing Dreams After Setbacks
Encouragement for those revisiting shelved dreams, with Allison offering advice on rediscovering purpose and building a meaningful podcast.
[18:31] Lessons From Five Years of Podcasting
Allison reveals her biggest lessons, from embracing imperfections to crafting authentic content that connects deeply with audiences.
[28:00] Authentic Connection Through Podcasting
Why podcasts are powerful tools for creating trust, building relationships, and engaging listeners in a meaningful way.
[38:49] Busting Podcast Myths
Allison dispels common misconceptions about the podcasting world, emphasizing its untapped potential for coaches and experts.
[45:08] Introducing the Podcast Launch Program
Ryan and Allison unveil their Podcast Launch Program, a step-by-step guide designed to help coaches and experts successfully launch their podcasts with clarity, connection, and confidence.
Podcast Launch Program Waitlist: Join the waitlist at www.profitablecoach.io/podcastlaunch
Links Mentioned: -
[00:00] Leveling Up with High Standards
Episode Highlights:
Brook shares how upgrading his headphones led to questioning where else he was settling in life and making changes to elevate his standards.
[02:03] Creating Selfless Content
Insights from Gary Vee on the importance of creating content that serves the audience rather than self-serving agendas, with a focus on value and impact.
[04:50] Quiz Funnels: Interactive Marketing
Ryan dives into the power of quiz funnels, highlighting their personalized, interactive nature and their potential to engage audiences. Inspired by his conversation with Maxwell Nee about ScoreApp.
[06:52] Pursuit Over Outcomes
Ryan reflects on the value of the journey and becoming your best self, emphasizing the importance of focusing on the pursuit rather than being fixated on big achievements.
[08:45] Watering Seeds in Business
Lessons from Chet Holmes’ The Ultimate Sales Machine and the importance of patience and persistence in cultivating relationships that lead to transformational growth.
ScoreApp: Learn more about interactive quiz funnels at https://scoreapp.com
Links Mentioned: -
[00:01] Introduction
Episode Highlights
Ryan and Brook explore how to transition from feeling drained to dynamic by cultivating and sustaining energy. They dispel myths about energy being fixed and focus on generating it intentionally.
[01:37] Nutrition and Emotional Energy
Dive into the role of nutrition, mindset, and emotional triggers in fostering peak energy levels, with tips on turning positive experiences into lasting fuel.
[05:01] Prime Time Morning Routines
Discover how intentional "prime time" routines can align your mind, body, and spirit to set the tone for a day of peak performance.
[13:07] Outcome-Driven Meeting Prep
Uncover how projecting outcomes and planning for each meeting conserves energy, enhances focus, and avoids decision fatigue.
[16:11] Managing Decision Fatigue
Ryan shares actionable strategies to minimize decision fatigue, anchor habits, and save energy for high-priority tasks.
[19:06] Optimizing Evening Routines
Tips for creating an effective evening routine to manage blue light exposure, set work boundaries, and ensure restorative sleep.
[25:21] Environment and Energy
Practical advice on optimizing your physical workspace to reduce distractions, boost creativity, and conserve energy.
[39:13] Movement and the Non-Workout Workout
Learn simple movement strategies to integrate into your day, keeping energy high and your body engaged without lengthy workouts.
[42:19] Connecting to Purpose and Vision
Ryan and Brook emphasize the critical role of aligning your daily activities with your vision to sustain energy and achieve peak performance. -
[00:00] Mind as a Tool - Discover the perspective shared by Tony Robbins: your mind is a tool—how you use it determines your fulfillment and achievements.
[01:58] Believe Before You See It - Ryan shares insights on breaking the "see it to believe it" fallacy, emphasizing the importance of faith and visualization in achieving success.
[04:21] Raise Your Prices with Confidence - Hear a real-life client success story about boosting pricing, testing assumptions, and seeing immediate results with zero objections.
[05:37] Take the Risk to Achieve Greatness - Learn from Jim Rohn's quote: "If you think trying is risky, wait until you get the bill for not trying." Explore why pursuing greatness is worth the risk.
[07:20] Spend Without Guilt - Brook shares a lighthearted story about making purchases that bring joy and solve problems—and why sometimes, spending money is worth it.
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[00:00] Recalibrating for 2025
Episode Highlights:
Kickstart the year with five actionable ways to double your sales and streamline your efforts.[01:25] Double Your Effort (Strategically)
Learn how strategic adjustments, such as increasing calls or optimizing workflows, can exponentially boost your results.[05:48] Shorten Call Times Without Losing Quality
Discover why trimming your sales call duration by 15 minutes can free up time for additional sessions and improve efficiency.[11:15] Level Up Your Skills
Enhance your sales techniques to increase enrollment rates without adding extra hours.[16:22] Raise Your Prices with Confidence
Break limiting beliefs about pricing, and learn how to confidently charge what your program is truly worth.[19:53] The Compound Effect
Maximize your growth by making small, incremental improvements across six key sales areas, from leads to follow-up strategies.[34:48] Closing Thoughts
Implementing multiple strategies creates exponential growth opportunities. Ryan and Brook discuss how their Close Everyone program helps coaches achieve these results.
Links Mentioned:
Close Everyone -
[00:00] Recalibrating Morning Routines
Episode Highlights:
Learn how small adjustments to your morning routine can improve focus, alignment, and set the tone for success.[02:58] The Power of Specificity in Goal Setting
Discover why setting specific, actionable goals leads to greater clarity and better results.[05:48] Time Management and Alignment
Tips to prioritize your schedule, avoid burnout, and create alignment with your personal and professional goals.[08:47] State Over Strategy and Demanding the Best
Understand why maintaining a positive state of mind is more critical than the perfect strategy and how raising your standards can fuel growth.[11:44] The Importance of Proximity and Environment
Uncover how your surroundings and relationships directly impact your mindset, progress, and success. -
Welcome to our very first State of the Podcast episode as we reflect on the first year of this show and everything we have planned for its future. We begin with assessing the numbers from 2024, and we are extremely proud of the 2,082 downloads from our 43 episodes. We unpack everything we’ve learned as first-time podcasters, the changes we’ve made due to listener feedback, how both of our histories and personalities have influenced The Coaching Equation, and what surprised us as business veterans being podcasting newbies. We’d also like to give a huge shout-out to Alison for holding down this show – it couldn’t be done without you – and after detailing what we have planned for 2025, we also remind ourselves of why they pour our hearts and souls into this podcast.
Key Points From This Episode:
2024 in numbers. What we learned from launching a podcast for the first time. A shout-out to Alison for keeping this podcast alive. Key takeaways from the feedback we received from listeners. How Ryan’s running of the show inspired Brook to want to do more. The way our interests and concerns influenced the direction of this podcast. Understanding the value of having a solid plan with clearly defined intentions. What surprised us from working on this show for a year. Everything that we have planned for 2025. We reminisce on why they’re here and why they give so much to this show.Links Mentioned in Today’s Episode:
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Email Us
Empire Partners
Empire Academy
The Coaching Equation Podcast on iTunes
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Happy 2025, we’re super excited to be here with you! We start the year with Fast Five for Friday as we explore various self-management strategies for improving one’s mental state and working conditions in the workplace. We discuss the impact of your mental state on your ability to create winning business strategies, what a power cabinet is and how to use it effectively, the dangers of always comparing yourself to others, and why success is best measured by personal growth. We also unpack the importance of cleaning out your closet and why this is a vital step in starting fresh, and we learn about the role of transparency in improving communication efforts among fellow employees.
Key Points From This Episode:
How your mental state affects your sales (and overall business) strategy.What it means to utilize the power of your cabinet. The dangers of comparison, and why we always need to look inward first. Cleaning out the closet, and why this is a necessary step for a fresh start.The importance of transparency and great communication among colleagues.Links Mentioned in Today’s Episode:
Jordan Peterson
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Empire Partners
Empire Academy
The Coaching Equation Podcast on iTunes
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This is the final Fast Five For Friday of 2024! Today, we reflect on the incredible joy of seeing our coaching take root and bear fruit. Join us as we discuss the power of leading from an attitude of service and the revolution that happens when you find the right partnerships and work in them. Hear why in-person events have found relevance again, how to tap into knowing when it’s the right time to make a move, and receive an important reminder: bigger is not necessarily better! Join us for key insights on the past year and celebrate the learnings that came from 2024.
Key Points From This Episode:
Why there truly is far more joy in giving than receiving. What changes when you approach leadership as a service. The incredible value of finding and creating the right partnerships.Why in-person events are back from 2024 leading into 2025. Following your intuition when you know it’s time to make a move. Understanding why bigger is not necessarily better.Links Mentioned in Today’s Episode:
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Empire Partners
Empire AcademyThe Coaching Equation Podcast on iTunes
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Welcome to another Fast Five for Friday, the holiday edition! Today, we discuss five incredible gifts you can gift yourself or ask a loved one for this festive season. Hear all about our favorite grounding items, best tech picks, incredible virtual assistants, and more! You’ll even gain insight into our favorite online checkout platform, Spiffy Checkouts. Finally, we remind you of the importance of finding a community for yourself and your business. Thanks for listening, and happy holidays!
Key Points From This Episode:
Five things we love that you can gift yourself (or ask for) this Christmas. Some unconventional picks: earthing mats, crystals, and a blue light manager. Why Ryan loves his virtual assistant and how to get one for yourself! A bit about Stream Deck and Ecamm.Reasons to try Spiffy Checkouts if you do any online checkouts. The vital importance and benefit of community.Links Mentioned in Today’s Episode:
Earthing Mat
Shungite
F.lux
Coaching Assistants
Stream Deck
Ecamm
Spiffy Checkouts
Contact Empire Partners
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
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What if the key to lasting success as a coach isn’t just mastering your craft but surrounding yourself with the right people? Joining us today are three world-class coaches, Chad Cooper, Melissa von Musser, and Andrew Devlin, to discuss why it’s so important for coaches to invest in having their own coaches and how to build support systems to avoid operating in isolation. Chad, Melissa, and Andrew have over 45 years of coaching experience combined, and they draw on that knowledge today to share their insights on how to grow as a coach and move beyond your island of one. We delve into the importance of finding community as a coach, the risks of isolating yourself, and how not having a coach could hold you back. Our conversation unpacks what it means to grow together as a community, leveling up your peer group, and why just being good at coaching isn’t enough to ensure long-term success. We also discuss the transition from an employee mindset to a CEO mindset and why this is particularly important for coaches. To hear all the fascinating details of today’s conversation with Chad, Melissa, and Andrew, be sure to tune in!
Key Points From This Episode:
How to avoid becoming an island and isolating yourself as a coach.The power of community and getting a coach if you are a coach yourself.Insights on the need for congruence and accountability as a coach.Ways coaches limit themselves if they try to go at it alone.Why you have a responsibility to surround yourself with people smarter than you.Lessons from Andrew's mountain bike training on always leveling up.Key insights on growing together as a community.Why you can’t find long-term success if you’re only good at coaching.How to find congruency as a coach and live in alignment with your values.Navigating the transition from an employee mindset to a CEO mindset as a coach.Parting words of wisdom from Chad, Melissa, and Andrew.How to get in touch and learn more.Links Mentioned in Today’s Episode:
Chad Cooper
Chad Cooper on LinkedIn
Melissa von Musser on LinkedIn
Andrew Devlin
Andrew Devlin on LinkedIn
Ryan Lang on LinkedInBrook Bishop on LinkedIn
Email Empire Partners
Empire Partners
Empire Academy
The Coaching Equation Podcast on iTunes
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It’s time for another Fast Five for Friday episode, and this week, we’ve got something extra special for you! We’re sharing the five most impactful takeaways that we’ve walked away with after another one of our in-person events here in the beautiful north of Colorado. The truth is, in today’s world, people are craving real-life connections more than ever—and we’ve seen some of the best progress and biggest breakthroughs from our clients after attending in-person events. Tune in to learn what our five most impactful takeaways were after another one of our in-person events.
Key Points From This Episode:
The importance of having recovery time.Power of proximity and the reality of people craving more connection than ever.The power of CANI: Constant and never-ending improvement.Rolling up your sleeves and taking time to actually do the work.Learn to serve your team, and not just your clients.Links Mentioned in Today’s Episode:
Tony Robbins
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Empire Partners
Empire Academy
The Coaching Equation Podcast on iTunes
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Today is all about books. But we’re not just talking about reading or writing; we’re focusing on the marketing side of things and converting readers into clients. This is a game-changing topic for coaches and entrepreneurs, and we are thrilled to be joined by the seasoned writer, editor, publisher, CEO, and Founder of Date with the Muse, Annalisa Summea. Annalisa is here to show how you can turn your knowledge and experiences into powerful tools for influence and growth, and she begins by explaining how she developed her obsession with storytelling. We discover when she first realized that she also wanted to teach, how she converts her lived experiences into teachable moments, her framework for writing an excellent story, and the role of discipline in producing excellent written works. We also unpack why books are powerful tools for establishing authority and credibility, how anyone can learn to become a great writer even with all the challenges, where AI fits in, and how to defeat imposter syndrome to become a first-time author. To end, Annalisa describes her training program for helping writers become published authors, and we get more helpful advice for becoming a bestselling author with your first attempt.
Key Points From This Episode:
Annalisa Summea explains where her love for storytelling came from. Understanding when she realized that she also wanted to help other people tell their stories. Her process of converting her knowledge into teaching moments and materials for others. Why she felt obliged to become an entrepreneur and more specifically, a coach and mentor. Annalisa shares her best practices and common pitfalls to avoid when writing a book. The role of discipline and determination in a book’s success. Why books are powerful tools in establishing authority, credibility, and familiarity. The challenges of writing a really good book, and how anyone can learn to be a great writer. Unpacking the role of AI in modern storytelling. How to become a first-time author with tips for overcoming imposter syndrome. A detailed look at Annalisa’s writer training program.Common publishing misconceptions, and why self-publishing should be carefully considered.Final words of wisdom for becoming a published author.Links Mentioned in Today’s Episode:
Annalisa Summea | Date with the Muse
Annalisa Summea on LinkedIn
Annalisa Summea on X
Annalisa Summea on YouTube
Annalisa Summea on Facebook
Annalisa Summea on IMDb
Laurel Elite Books
Close Everyone
Take the Stairs
Procrastinate on Purpose
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Empire Partners
Empire Academy
The Coaching Equation Podcast on iTunes
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Time to revisit where it all started: Rory Vaden's take on personal branding is a lesson that never gets old.
Welcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today’s market, how to start building a personal brand, and what a personal brand is not. Rory is a renowned New York Times bestselling author, respected entrepreneur, and Hall of Fame speaker dedicated to empowering small business owners to amplify their reputation and revenue. In our conversation, we discuss the role of faith and trust in achieving your true potential, what it means to take inspired action, and why pursuing your goals with full force is vital. We explore why God does not give you everything you want and the value of failure in achieving your goals. Discover why you should save the best for first, why trust must happen before a transaction, and the fundamental pillars of creating content. Gain insights into the business of speaking, fostering trust with your clients, leveraging your greatness to make a difference, and more! We also delve into topics Rory has never discussed before, so this is an interview you don’t want to miss! Tune in to discover the secret sauce for creating a personal brand with Rory Vaden!Key Points From This Episode:
Background about Rory, his roots in sales, and how Brand Builders Group was born.Hear the real reason why Rory and AJ sold their previous business.How he navigated the emotional upheaval after selling the business.Explore reconciling your hopes and dreams with your failures.Finding a balance between working too little and working too much.He shares his perspective on faith and the perspective it provides. Discover what a personal brand is and what it is not.Why cultivating trust should come before the transaction.Unpack Rory’s approach to content: the Modular Content Method.Making a difference in the world through your personal brand.The best piece of personal branding advice that Rory has ever been given.Common misconceptions about the business of speaking.Final words of advice Rory has for listeners.Links Mentioned in Today’s Episode:
Rory Vaden
Rory Vaden on LinkedIn
Rory Vaden on XTake the Stairs
Brand Builders Group
Brand Builders Group Free Call
The Influential Personal Brand Podcast
The Influential Personal Brand Podcast on Stitcher
The Influential Personal Brand Podcast on Apple
AJ Vaden on LinkedIn
AJ Vaden on X
Lewis Howes
School of Greatness Podcast
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Empire Partners
Empire Academy
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Ready to kick off your holiday weekend with a burst of inspiration? In this special Thanksgiving edition of Fast Five for Friday, Ryan and Brooke reflect on five essential lessons that power their coaching journey. From the value of a top-tier team to shifting your perspective on sales calls, they share how gratitude fuels growth and progress. Plus, they dive into how endings can unlock new opportunities and why the unwavering support of family makes it all possible. It’s a perfect mix of heart, hustle, and strategy. Tune in now for your dose of clarity and inspiration!
Key Points From This Episode:
What we’re thankful for this holiday season.The gratitude we feel for our all-star team every single day.Ryan’s gripping story that illustrates why we’re thankful for sales calls.Why we’re so glad to be working with heart-centered clients.Our appreciation for the opening up of opportunities.Why we couldn’t do this without our families.Links Mentioned in Today’s Episode:
The Surrender Experiment: My Journey into Life's Perfection
Ryan Lang on LinkedIn
Brook Bishop on LinkedIn
Empire Partners
Empire Academy
The Coaching Equation Podcast on iTunes
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