Avsnitt
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This episode of the Clinical Leadership Podcast is sponsored by JaneApp! Use Corporate Code "MWRI" to get your first month grace period at no charge.
Upcoming Events:
June 29-30, 2024: Essentials of Dry Needling - Helena, MT
July 26, 2024: One Day Business Mastermind (Member's Only)
July 27-28, 2024: Midwest Pain Summit
This episode is perfect for you if you've struggled with the concept of digital marketing for your functional rehab private practice. Guest Matt Diamante of HeyTony Marketing Agency shares his expert insights with a view from the "trenches", especially when it comes to Search Engine Optimization (SEO).Are you struggling to get your business found online?
Do you get frustrated by digital marketers telling you need to "optimize your website"?But what is optimized even mean anyways?!
One aspect of digital marketing is called Search Engine Optimization (SEO).
What is Search Engine Optimization?Why you should care about SEO?What goes into ranking your site on Google?If you're new in business, what should you do FIRST to boost your SEO?Don't let your business stay hidden.
Learn the simple yet powerful steps to climb the search rankings and get noticed!
You can find Matt Diamante at:
Website: https://heytony.ca/
Instagram: https://www.instagram.com/heytony.agency/
TikTok: https://www.tiktok.com/@heytonyagency
SEO Course: https://learn.heytony.ca/
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Visit www.midwestrehabilitationinstitute.com to see all our upcoming in-person educational events.
The Clinical Leadership Podcast:
Episode #043: Becoming Unemployable with Expert Clinician, Dr. Kolten Pedigo, DC & Dr. Alex Earl DCKolten Pedigo, DC is a sports chiropractor from Marian, Illinois. He runs a private practice and is a highly sought after clinician. He specializes in helping weightlifters (and active individuals) migrate out of the medical system and continue to push themselves.
Full disclosure, he's a member of our MWRI Business Mastermind, where he's been sharpening his business skills to match his clinical skills.
If you're a soloprenuer in private practice, you won't want to miss today's episode!
Social Media Handles
Dr. Kolten Pedigo, DC (si.athlete.chiropractor)
Private Practice: https://www.southernspineandrehab.com/
Host:
Alex Earl, DC (@dralexearldc & @midwestrehab)
Providers Looking for CEUs events:
https://www.midwestrehabilitationinstitute.com
Patients Looking for 1-on-1 Care with Dr. Earl:
https://www.myactiverestoration.com
Business owners looking to grow: I created a FREE Program to get you an additional $10K of new business in your door in the next 30 days in my Innovator Program. DM Me "Innovator" on my Instagram Account (@dralexearldc) and I'll get you enrolled.Clinicians Looking to Improve your Clinical Skills: This content is to help you think differently about your patient care.
Want a weekly dose of helpful resources? Visit www.mwri.co and opt in to our "Midwest Monday" email newsletter.
#TheClinicalLeadershipPodcast #Leadership #Business #entrepreneur #AskDrEarl #MWRI #Chiropractor #PhysicalTherapy #Marketing
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Saknas det avsnitt?
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Visit www.midwestrehabilitationinstitute.com to see all our upcoming in-person educational events.
The Clinical Leadership Podcast - Episode 42: The #1 Appointment You are NOT Offering
Business owners looking to grow: I created a FREE Program to get you an additional $10K of new business in your door in the next 30 days in my Innovator Program: https://midwest-rehabilitation-instit...
Clinicians Looking to Improve your Clinical Skills: This content is to help you think differently about your patient care.
Want a weekly dose of helpful resources? Visit www.mwri.co and opt in to our "Midwest Monday" email newsletter.
#Business #entrepreneur #Hormozi #ClinicalLeadershipPodcast #DrEarl #MWRI #Chiropractor #PhysicalTherapy -
Visit www.midwestrehabilitationinstitute.com to see all our upcoming in-person educational events.
The Clinical Leadership Podcast - Episode 41
Business owners looking to grow: I created a FREE Program to get you an additional $10K of new business in your door in the next 30 days in my Innovator Program: https://midwest-rehabilitation-instit...
Clinicians Looking to Improve your Clinical Skills: This content is to help you think differently about your patient care. To see all our in-person CEU events, visit our complete list of upcoming Masterclasses at http://www.midwestrehabilitationinstitute.com/masterclass.html
Want a weekly dose of helpful resources? Visit www.mwri.co and opt in to our "Midwest Monday" email newsletter.
#Business #entrepreneur #Hormozi #ClinicalLeadershipPodcast #DrEarl #MWRI #Chiropractor #PhysicalTherapy -
The 4 Ways of Spending Money
1. You can spend money on yourself. In which, quality AND quantity are important to you.
2. You can spend your money on someone else, as in giving a gift. You'll be very cautious of the quantity you spend, however. But not so much on the quality, because it won't affect you.
3. Spending someone else's money on yourself. As in, a parent giving a child money to buy something in a store. You don't care too much about the quality, because it's not your money. You do care that you get to spend as much as was given to you (most likely).
4. Spending someone else's money on someone else... In essence, this is government spending taxpayer's money on themselves and government programs, such as welfare.
A lot of company's offer CEU stipends each year, but where is the return on investment for the business owner?
How can employee's justify spending thousands of dollars on pointless CEUs only to have a net-zero effect in your private practice business?
Our goal is to transform your employee's benefits into something worthwhile for BOTH the employee AND you, the employer!
Sign up a CEU course with us a www.mwri.co today and actually have your employee take a course that helps their patients and your practice grow.
#MWRI #CEU #miltonfriedman #Economics -
Dr. Earl discusses his influence behind getting Strategic Actions items done BEFORE getting tied down in the TACTICAL Action Items.
Here are some Key Takeaways:
Too many people are NOT getting the right things done in their businesses and their lives.
Remember, Peter Drucker defined effeciency as "doing things right" and effective as "doing the RIGHT things."
In working with private practice owners, we can attest to the amount of efficient action items getting done at the expense of the effective.
The result is that more and more private practice owners wake up and realize they have been "spinning their wheels" doing the same mundane tasks over and over again (and get frustrated why their businesses has grown...)
If you find yourself struggle to grow your business, this episode is for you..
Pro Tip: Do this ONE THING Before you Go To Bed.
Who Should Listen:
Chiropractic business owners, aspiring entrepreneurs, and anyone passionate about fostering a thriving chiropractic practice.
Help Us Reach 1000 Subscribers! 🚀
If you find value in this episode, don't forget to hit the subscribe button, like, share, and ring the notification bell! Join our community of chiropractors committed to strategic excellence.
🌐 Connect with Us on X, Instagram or email us: [email protected] :) -
In this excerpt from our Weekly Cohort Call, we take a look at some of the more common methods to Overcome Sales Objections in order to help functional rehab chiropractors and physical therapists improve on their sales skills.
Remember, running a business is a skill.
Sales is a skill, too.
Diagnosing a patient takes clinical skills to rule in / rule out serious pathology or mimickers of disease.
Just because you are the owner and CEO of the business, does NOT mean that you hang a sign our front and people come running to you with wods of cash in hand just chomping at the bit to hand it over to you!
How do you know who can handle Objections to your treatment plans? Who can't handle the simple task of selling a patient your services? Or who needs specific instructions and rely heavily on YOU to improve their belief in themselves?
Enter the today's episode about overcoming objections...
🔍 Key Highlights:
✅ Understanding the skills and internal drive behind every "No."
✅ How to apply specific adaptations to your communication to get right to the heart of the initial objections.
✅ How to NOT be afraid of sales. Sales = Service.
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
🔗 Important Links:
http://www.midwestrehabilitationinstute.com
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #Sales #10X #Elon #BFR #chiropractor -
👉 In this one-hour session, we take a look at the late Management Guru, Peter Drucker's "Matrix of Management" to help functional rehab chiropractors and physical therapists improve on their managerial skills with their staff.
Remember, running a business is a skill.
Management is a skill, too.
Diagnosing a patient takes clinical skills to rule in / rule out serious pathology or mimickers of disease.
Just because you are the owner and CEO of the business, does NOT mean that you employees know what you want, how to do what you want or even have the capacity to do what you want!
How do you know who can handle high level delegations? Who can't handle the simplest of tasks? Or who needs specific coaching and rely heavily on YOU to improve their belief in themselves?
Enter the matrix of management...
🔍 Key Highlights:
✅ Understanding the skills and internal drive level of each staff member
✅ How to apply specific adaptations to your management style for each staff member's internal motivational drive at work.
✅ How to NOT be afraid of management.
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
📌 Timestamps:
00:00 - Introduction
05:12 - Lessons from the trenches of how NOT to manage staff
12:34 - Patients require soft skills; So do staff!
25:45 - Do not delegate to this type of staff member!
45:20 - A Players vs B Players vs C Players
58:45 - Key Takeaways & Invitation to Essentials of Business Masterclass in Chattanooga, TN December 2-3, 2023
🔗 Important Links:
http://www.midwestrehabilitationinsti...
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #PeterDrucker #ToughMindedManagement #BFR #chiropractor -
👉 In this one-hour session, we take a look at Marketing in the environment of your ideal patient. Just because someone somewhere told you to "get out into your community" does not mean you have to set up a table at a Farmer's Market.
🔍 Key Highlights:
✅ Go to where your ideal patients are!
✅ When was the last time you went to where athletes hung out?
👤 About Me:
I'm Alex Earl, DC a seasoned sports & rehab chiropractor with years of experience in the field. My passion is to share knowledge and empower fellow chiropractors to excel in their practice and business.
🔥 Don't miss this exclusive training session that's packed with valuable insights and recommendations! Whether you're a seasoned pro or just starting off with your business' marketing, there's something here for everyone.
👍 If you found this video helpful, be sure to give it a thumbs up, subscribe to our channel, and hit the notification bell so you never miss an update.
📢 Share this video with your chiropractic colleagues, and let's elevate our profession together. A rising tide "lifts all boats."
📌 Timestamps:
00:00 - Introduction
05:12 - Marketing, marketing and marketing
15:30 - The Functional Rehab is not about Chiropractic Care
25:45 - Defining Liberty vs Licentiousness
45:20 - Lagging vs Leading Metrics
58:45 - Key Takeaways & Invitation to Essentials of Business Masterclass in Chattanooga, TN December 2-3, 2023
🔗 Important Links:
http://www.midwestrehabilitationinsti...
📚 Explore more functional rehab chiropractic tips and insights on our MWRI Youtube Channel.
🙏 Thank you for joining us on this marketing for the functional rehab chiropractor training. Your support means the world to us. Let's revolutionize the functional rehab chiropractic profession together!
#business #chiropractictreatment #marketing #chiropractic #MWRI #AskDrEarl #DNS #DynamicNeuromuscularStabilization #MWRICohort #podcast #Health #chiropractor #physiotherapy #physicaltherapy -
🎙️ New Podcast Episode on the Clinical Leadership Podcast:
"The Entrepreneurial Conundrum 🚀"
Are you a private practice owner who's brimming with innovative ideas but often finds it challenging to bring them to life? You're not alone! Join us in this insightful episode as we delve into the very essence of entrepreneurship.
🔍 Exploring the Dilemma:
Why do private practice owners, who are brilliant idea generators, often struggle with execution and implementation? We dissect this entrepreneurial conundrum and uncover the root causes.
💡 Key Insights:
The Creative Mind vs. The Implementer: Discover the dichotomy that every entrepreneur faces and how to bridge the gap.
Strategies for Effective Implementation: Practical tips and techniques to turn your ideas into tangible results.
Real-Life Success Stories: Hear from entrepreneurs who've conquered the conundrum and achieved their business goals.
Listen in as I share specific strategies you can use to overcome your failure to implement on your brilliant ideas.
🔑 Takeaways:
Overcome the roadblocks preventing you from translating your ideas into action by being honest with yourself first and foremost.
Learn to balance your creative genius with effective implementation.
Transform your private practice into a powerhouse of innovation and growth by actually acting on your brilliant ideas and not just writing a note in your phone.
Tune in, take notes, and embark on a journey towards realizing your entrepreneurial dreams! 💼
🔗 Listen to the Show Here: https://podcasts.apple.com/us/podcast/the-clinical-leadership-podcast/id1463077176
📚 Additional Resources:
[Recommended Reading List]
- Failure to Implement
- Speed of Trust
- Integrity
Don't let your ideas remain unfulfilled dreams. Unleash your entrepreneurial potential with actionable insights from this episode. 🌟
#Entrepreneurship #PrivatePractice #IdeaExecution #BusinessGrowth #Innovation #chiropractor #physicaltherapist #AskDrEarl #MWRI #Clinicalleadershippodcast -
Dr. Lauren Keller joins us today for another excellent episode. She is a Doctor of Chiropractic, Board Certified Chiropractic Acupuncturist, Acupuncture instructor, Pelvic floor rehab from Herman & Wallace, PCES. She specializes in treating women’s health, pregnancy, and postpartum patients using movement, mindset training, and acupuncture among other techniques.
Listen in for how she describes herself as "Chiropractor-ish", tips for balancing family and practice life, and her opinion on how to incorporate acupuncture training and treatment into your office.find more of Lauren at drlaurenkeller.com and find out how to take a course with her at mwri.co
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
We start the new year off joined by Luke Nelson, the 2022 Australian Chiropractic Association Chiropractor of the Year!
Luke has been practicing since 2003 and currently is the director of Health & High Performance, where he specializes in treating active individuals and athletes. Luke has worked with a number of teams and elite athletes from a variety of different sports including AFL, triathlon, golf, cricket, MMA, and CrossFit.
Luke has presented widely around the world on various sports injury related topics, but most commonly on his favorite topic: running!
Listen in as he discusses his background, "Sports Chiropractic", how he treats running injuries, and more!Follow Luke on Instagram at https://www.instagram.com/sportschiroluke/
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
Annie O’Connor received her BS in PT from St. Louis University in 1986 and a masters in Orthopedic PT from Northwest University in 1993. She’s also an orthopedic clinical specialist as recognized by the APTA. She’s co-authored multiple peer-reviewed studies, articles in national and international publications, and book chapters and is the co-author of her new book A World of Hurt: A Guide to Classifying Pain.
Annie lectures nationally and internationally on pain classification and intervention, neurodynamic evaluation and treatment, mechanical diagnosis and therapy of spine and extremities, kinetic chain evaluation, and functional manual therapy and exercise prescription. She was instrumental in establishing the allied health’s clinical diagnostic approach for musculoskeletal pain at Rehabilitation Institute of Chicago.
This is a CAN'T MISS episode where Annie touches on how A World Of Hurt came about, communicating pain to patients, hurt vs harm, and so much more!
Follow Annie on Twitter at twitter.com/worldofhurt2
Contact her at worldofhurt2 [at] gmail.com
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
We are joined today by Dr. JC Aikenhead - a rehab chiropractor in the Chicagoland area, and MWRI Mastermind group member!
Listen in as he shares lessons learned while taking over a practice he purchased, the significance of having a coach in business, how he views growing his practice as playing a game, and the importance of implementing quickly to bring the vision of the practice he wanted to life.
Find and contact Dr. JC at:
http://www.instagram.com/jcaikenhead
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
Dr. Lindsey Mathews Cantu is a chiropractor, birth doula, strength and conditioning coach, Mercier Therapist, and CEO & Founder of BIRTHFIT.
Listen in for some great conversation about BIRTHFIT, what she learned from covid, staying true to yourself in business, and more!
Find Lindsey at
https://www.lindseykmathews.com/
https://www.instagram.com/lindsey_m_cantu
https://twitter.com/gigemlindsey
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
Asaf Weisman, PT and PhD candidate joins the show today. Asaf is a research associate and PhD candidate at the Spinal Research Laboratory in Tel-Aviv University, and a clinician with 17 years of clinical experience.
He’s back for his second round of questions and clinical reasoning thoughts on all things relating to persistent pain, and more specifically, the role the neuro-immune system plays in the Persistent Pain State. If you missed his first appearance on our show, go listen to Episode 26 (or click HERE!)
Find Asaf on twitter at https://twitter.com/AsafKlaf and his blog at https://painlosophy.wordpress.com/about/
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
Dr. Gregg Friedman is a 2nd generation chiropractor and has been practicing in Scottsdale AZ area since 1987.
Dr. Gregg is also renowned for his documentation seminars in the chiropractic community and travels up to 100,000 miles per year giving lectures. Listen in for some great stories about his career as a chiropractor, as well as some important things to keep in mind when it comes to documentation and your EHR.
Find more from Dr. Gregg at thebulletproofchiro.com and gotdocumentation.com!
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
We're back with another Blood Flow Restriction centered episode. This time we are joined by Emily Frith and Jeremy Leonneke.
Emily's education experience includes a M.S. in sports and exercise, and Ph.D's in kinesiology AND experimental psychology, providing her a unique background to assess problem solving, health behaviors, and cognition and their affects on human performance.
Jeremy's credentials include an M.S. in Nutrition and Exercise Science, and a Ph.D in Exercise Physiology. Listen in for some updated and forward thinking concepts around BFR. -
"Pain is not a thing" - Asaf Weisman...
Asaf Weisman, PT and PhD candidate joins the show today. Asaf is a research associate and PhD candidate at the Spinal Research Laboratory in Tel-Aviv University, and a clinician with . I 17 years of clinical experience. He joins the show today to discuss his journey from clinical practice into academia at the University of Tel-Aviv, his displeasure with the current models for explaining pain used in academia and clinical practice, predictions on where musculoskeletal care will be in 50 years, and how the role of the immune system plays a role in persistent pain states, and more!Find Asaf on twitter at https://twitter.com/AsafKlaf and his blog at https://painlosophy.wordpress.com/about/
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! -
Professor Stu Phillips drops in today to drop a ton of knowledge about protein, nutrition, and muscle physiology! Professor Phillips is a Tier 1 Canada Research Chair in Skeletal Muscle Health in Aging. He is a Professor in Kinesiology, and Graduate Faculty in the School of Medicine at McMaster University in Ontario. He is a fellow of the Canadian Academy of Health Sciences (FCAHS) and the American College of Sports Medicine (ACSM). He was named to Clarivate’s Highly Cited Award in 2018-2021 as one of the top 1% of all cited researchers in physiology and nutrition, having more than 50,000 citations and an h-index of 121! If you're interested in training and nutrition, this is not an episode to miss!
Find more from Professor Phillips on twitter at https://twitter.com/mackinprof and on Instagram at https://www.instagram.com/mackinprof
As always, find more information about courses at https://www.mwri.co and follow us on Instagram to keep up with Clinical Leadership Podcast updates!
PS: Please help us grow our youtube channel! Like and subscribe HERE! - Visa fler
