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Customer experience can make or break a brand.
As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the journey.”
Today on The Business Side of Fitness Podcast we chat about all things related to customer experience including:
What separates an outstanding customer experience from an okay one How organizations can measure their success (hint: it’s not just about revenue) How often businesses should recalibrate their customer journey The first thing she looks at when reviewing a marketing strategy Tips on building your own business Opportunities for the fitness/wellness world in 2023 and beyondTune into the conversation here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:
https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Judy Turchin is a dynamic, people-centric executive with expertise in omnichannel customer experience and engagement, global operations, sales and marketing. Judy has a 25+ year track record in direct to consumer health/wellness/fitness, financial services, real estate and law. Over the past 10+ years Judy has held various C-suite roles including Chief Operating Officer, Office of the CEO, Chief Administrative Officer, General Counsel and Chief Compliance Officer for various global businesses.
Ms. Turchin is the Founder of JPT Partners LLC, a global advisory firm that partners with companies and leadership teams to tackle their most critical strategic issues including customer experience, brand/marketing, operational excellence, real estate growth and programmatic employee wellness.
Learn about Judy here: https://www.linkedin.com/in/judyturchin
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Gyms and studios can be hesitant to work with aggregators and marketplaces.
The concern is often cannibalizing their current membership base, when really the role of these marketplaces is audience development.
Today on The Business Side of Fitness Podcast, Massimiliano Sardi, Vice President & Head of Partnerships at Gympass shares, “90% of the time, it's a new customer, a new member going to them.”
Gympass helps the fitness and wellness industry access a new group of people while bringing incremental revenue to gyms.
Massi goes further to explain:
-The strategy for bringing Gympass to the US market and how it was received
-How corporate wellness has changed over the last few years
-Which markets have rebounded the fastest (may surprise you)
-How to structure valuable partnerships
-The KPI that’s impacted the most by Corporate Wellness programs
Tune into the conversation here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:
https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Massimiliano Sardi hails from Italy. He’s a Columbia alumni. The first part of Massi's career was at Google's EU HQs in Dublin Ireland. Later he moved to management consulting in the US, where he started to work with HR clients; in late 2017 when Gympass expanded to the US, Massi joined Gympass to work on the US launch, building the team both on the client side working with HR clients and on the partnerships side working with fitness partners - Currently Massi leads the US partnerships organization and digital partnership globally as Gympass moved it global HQs to the US.
Learn about Gympass here: https://www.gympass.com
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Saknas det avsnitt?
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We’ve all heard that content is king, but let’s face it; content without a solid strategy behind it is just noise.
Erika Shannon-Hathaway knows all about laying out a content strategy that works. On todays episode of The Business Side of Fitness Podcast, Erika shares the same methodology she used, which helped to take MYXfitness from 0 to favorable acquisition by BeachBody and then public via SPAC in under two years. Wow!
Tune into today's episode to learn more about the relationship between content, product and brand along with:
What startup life is REALLY like
Shifting from in front of to behind the camera
The early days at Soul Cyle
Tune into the conversation here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:
https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Erika is a seasoned fitness expert who has been in the industry for over 16 years. A former professional dancer and theatrical General Manager, she got her start in fitness as a General Manager of Teacher training for Patricia Moreno’s intenSati method, eventually becoming an instructor herself. She grew into fitness production and content strategy as the industry landscape shifted and moved toward streaming and connected fitness. Erika has worked for Equinox, SoulCycle, Daily Burn, MYXfitness and Beachbody, and is driven by her passion to instill connection and confidence through the power of movement.
Learn about Erika here: https://www.linkedin.com/in/erikashannon/
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Every startup dreams of becoming a global brand, but not many make it.
Today on the Business Side of Fitness Podcast, Star Sage, Director of Business Development at Hyperice shares what it’s been like to go from startup to megabrand over the last 8 years.
Star attributes some of the success to relationship selling. She says, ” I think in our industry, we have such a luxury that we are selling something that is good for people. I think we forget that sometimes. And that's something that I remind my team, I remind myself daily, and then that enthusiasm is exuded into when I am selling the products and building those relationships.”
In this episode you’ll learn:
What it’s like to scale a startup brand
How the company established credibility before wellness became mainstream
When the time was right to shift from education oriented marketing to brand marketing
How Hyperice plans to continue innovating in the futureStar’s sales tips
Tune into the conversation here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:
https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Star Sage’s passion lies in the health & wellness and consumer technology. Currently, Star is the Director of Business Development for Hyperice. Star joined the Hyperice team over seven years ago, before Hyperice launched its first product in market. Since then, Star has focused on Hyperice’s brand and product(s) positioning, through B2B&B2C marketing, PR, and strategic planning across industries worldwide. A firm believer in the power of partnerships, Star formed integral relationships in fitness (Equinox, Barry’s Bootcamp, Orangetheory), hospitality (AMEX Lounges, Marriott), Corporate Wellness (EXOS, Google), Esports (NRG, OWL), Premium retailers (Best Buy, Nordstrom, Bloomingdale’s), Star focuses and develops the relevant engagement for companies to the everyday consumer.
Based on the valuable partnerships Star has formed and continues to develop, her true skills lies in finding potential sales opportunities, igniting a fast-paced focus for a team, and delivering valuable return to businesses and entrepreneurs.
Learn about Hyperice here: https://hyperice.com/
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Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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“Life is a game. And the best storyteller wins. That simple. If somebody tells me that their sales are slow, then I tell them, well tell a better story. “
Storytelling really is the name of the game - in business and life!
And nobody tells a better story than today's podcast guest, Roger Harvey.
This man has impacted so many people and molded many careers in the fitness industry including mine.
We have known each other for over 20 years and I’m still learning so much from him!
Today’s episode is jam packed with stories everyone can learn from:
Crisis management Using the word family in business What is means to truly be a leader Understanding and managing expectations Developing staff The role of vulnerabilityTune into the conversation here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 mentoring with Vanessa:
https://www.vanessaseveriano.com/consulting
ABOUT TODAY'S GUEST
Roger Harvey is an experienced Consultant with a demonstrated history of working in the health wellness and fitness industry. Skilled in Operations Management, Coaching, Team Building, Leadership, and Marketing. Strong consulting professional with a Bachelor’s Degree focused in Movement Science from University of Michigan School of Kinesiology. Past roles include, but are not limited to:
13 years Chief Operating Officer at Crunch
2 years Chief Operating Officer at Shecky's Media
5 years Chief Operating Officer at Cyc Fitness
18 months Chief Executive Officer at Switch Playground
14 months Chief Executive Officer at NYSC
Learn about Roger here: www.whatisrogeRradio.com
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The fitness business is a passion fueled business, but…there's a big difference between a hobby and a business.
Not many people can turn their passion into a viable business, but Eric Posner, CEO and Co-Founder of Swerve is one of those people.
Today on The Business Side of Fitness podcast, Eric shares the grit that got him and his team within striking distance of their 10th year in business. While several virtual fitness brands are laying off workforces and recalibrating projections, Swerve is raising capital.
“Ultimately, the reason why we started Swerve in the first place was not because of the dollar. We did it because we love bringing people together and harnessing community and connecting one another in a way that's positive for your life. That's why we chose this path of uncertainty, over being in a corporate job that paid really well.”
Tune in to today’s episode to hear Eric dish on:
-Innovating from a brick and mortar model to a digital b2b model
-What it takes to have staying power in this industry
- How the team approach to fitness positively impacts utilization
And much more.
Tune in here: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 mentoring with Vanessa:
https://www.vanessaseveriano.com/consulting
ABOUT TODAY'S GUEST
Eric Posner is the driver of Swerve’s finances, investor relations, sales, and partnership growth strategy. Eric has a degree in Psychology and Economics from Harvard, and experience as a Division I Lacrosse player under his belt. Posner previously held a position at Investment Bank HSBC. In 2019, Eric was named by Industry Wired among the most influential people in the health & wellness industry.
Learn about Swerve here: https://swervefitness.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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“There's this terminology that sounds cool to talk about: series A series B, who cares? Build a product that changes the world.”
Hot diggity dog. Brian Chappon, CEO & Founder of CENTRED just gets it.
Today’s podcast episode of The Business Side of Fitness is worth your time!
Sugar coating is so lame.
“I lost the weight by chasing my kids around”
“I build this business with hard work and determination”
Oh, come on….YOU KNOW there’s got to be more to the story.
Today, Brian peels back the layers and dives into what it really takes to build a wellness empire including:
- The entrepreneurial operating system that changed his business
- Details on the marketplace his team is building
- Revenue diversification
- The good, the bag and the ugly parts of building a brand
- His journey of self discovery
We’re coming in hot off summer vacation with tons of value.
Tune in now by visiting: https://www.vanessaseveriano.com/podcast and let us know what you think!
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 mentoring with Vanessa:
https://www.vanessaseveriano.com/consulting
ABOUT TODAY'S GUEST
Brian Chappon is the definition of a scrappy social entrepreneur and global citizen. A competitive athlete and seasoned expert in capital markets around the world, he takes an international perspective to building economic ecosystems and promoting health & wellness.
Brian founded his career as a volunteer and intern with NGOs providing disaster relief. Seeing the economic impact of those environmental events led to a new focus on the need for sustainable entrepreneurship and investment ecosystems in developing countries. As a consultant and head of capital markets, he raised funds and created models to analyze high-return projects and de-risk public-private partnership investments. He built networks of insurance companies, PE/Financial service providers, governments, NGOs, and innovative projects to build wealth, jobs, and opportunities in new markets in the Middle East, Africa, and Asia.
The mix of extended international travel, stress, and commitment to marathon training took a toll on his health. After the recession of 2008 he hit max burnout and went from what felt like being on top of the world to becoming homeless and living in a 24hour Starbucks in New York City. After shaking off the pain of failure Brian took a sabbatical to teach spinning in a high-end studio. During his time of reflecting he heard of the mental and physical health issues that fellow road warriors faced while traveling, and the idea to create a health studio in an airport was formed. He is now combining his passion for fitness, experience in entrepreneurship, and vision for global health to launch CENTRED-Wellness.com, the first travel health and wellness platform changing the way the world will travel during and after the global Covid-19 crises. [email protected]
Learn about CENTRED here: https://centred-wellness.com/
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Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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What or who would you say is the biggest underdog in fitness?
In my opinion, it’s pilates.
Pilates is incredibly versatile, effective and valuable, but it hasn’t really gone mainstream.
Today, Kim Maugeri, co-founder and CEO of Skōp joins us on The Business Side of Fitness. Kim and her team are on a mission to redefine Pilates as a category and introduce it to the world in a new and exciting way.
Tune in to the conversation to hear Kim share:
-Connecting the dots between form and injury and how Skōp can help
-What it’s like to be a female founder in fitness/tech
-The brands B2B strategy
-How Skōp has changed since it’s inception
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 coaching with Vanessa:
https://www.vanessaseveriano.com/consulting
ABOUT TODAY'S GUEST
Kim Maugeri is the co-founder and CEO of Skōp as well as a certified athletic trainer and chiropractor whose specialties are sports medicine and pre and postpartum care.
Between her experiences teaching group fitness for +10 years and her clinical expertise, Skōp’s mission is to redefine Pilates as a category and introduce it to the world in a new and exciting way.
Learn about Skōp here: https://www.skop.me/
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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Looking to get that competitive edge?
Partnerships are a great way to offer more value to end users without stressing over high acquisition costs.
Today, on The Business Side of Fitness, Sean Turner, CEO of Les Mills US shares tips on how to create partnerships that are built to last.
He gives us the scoop on:
-How partnerships can solve retention problems
-Corporate wellness, the Les Mills way
-How the US market is different from other international markets
-The uncommon KPI that his team tracks (hint; it has to do with trees!)
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 coaching with Vanessa:
https://www.vanessaseveriano.com/consulting
ABOUT TODAY'S GUEST
Sean Turner is the CEO of Les Mills US, an international group fitness brand delivering life-changing fitness experiences for over 50 years. Sean has been with the company since 2018, when he relocated from Europe to Chicago to spearhead Les Mills’ United States expansion initiatives. He’s been instrumental in driving the company’s growth strategy to develop and market its latest hybrid and omnichannel offerings for its club, instructor, and consumer audiences – to better meet shifting customer demands.
Learn about Les Mills here: https://www.lesmills.com/us/
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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The anti-aging market sure is huge right now. Is your business missing out?
Doesn’t it blow your mind to think of how much money people invest into botox, fillers, plastic surgery and more to look younger? (p.s. no judgements here)
But what about… feeling better?
Fitness and wellness is the true bio-hack to ant-aging, right?
Today on The Business Side of Fitness, Jonathan Freeman, the Founder and CEO of Club Active, a chain of fitness clubs dedicated to the 50+ over population shares how he’s changing the way we age.
Jonathan shares:
-The huge opportunity to get more people moving
-Why there’s such a big disconnect between the worlds of fitness and medical
-How to appeal to baby boomers
-His big plans to open 5,000 clubs in the next 10 years
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Jonathan Freeman is the Founder and CEO of Club Active. Jonathan is an Exercise Physiologist with a bachelor of exercise science and a masters degree in exercise rehabilitation . Founded in 2017, with a purpose to change the way we age, Club Active is a chain of wellness centers dedicated for the over 50s population. Jonathan is on a mission to improve the lives of our active baby boomers with a goal of growing 5000 clubs in the next 10 years. He wants to change the way we age by providing a safe, fun and non intimidating environment with clinical exercise advice. Jonathan has worked with international athletes, Olympians and most well known for his rehabilitation work with celebrity Chris Hemsworth, Zac Efron and many more. His email is [email protected]
Learn about Club Active here: https://clubactive.com.au/
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Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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How many businesses were made during the pandemic, but won’t survive another year?
Time will tell who is built to last and who isn’t.
Today, on The Business Side of Fitness Podcast, Rab Shanableh, Co-Founder & CEO of OxeFit pulls back the curtain to bring us behind the scenes. He shares:
-Leveraging science to help athletes and every day people perform better
-How the technology minimizes injuries for users
-The thought process behind integrating multiple modalities in one piece of equipment-Why is OxeFit is uniquely positioned for success when offerings are becoming irrelevant
Rab says, “it's an area where I've always thought there's got to be a smarter way to give the athlete, the client, the consumer, the patient in a rehab clinic, the data that makes them think differently about wellness, and get him to actually perform the exercise with the rehab, and actually understand how the body reacting to the particular exercise.”
Listen to the full episode at: https://www.vanessaseveriano.com/podcast
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUESTS
Mohammed “Rab” Shanableh is the Co-Founder, CEO and Chairman of The Board at OxeFit.With a career spanning 25 years in technology, Rab has led and worked with some of the most elite industry leaders in the technical arena. His experience ranges from large, recognizable public companies to co-founding one of the most successful tech ventures in the industry today. Prior to OxeFit, he co-founded Affirmed Networks, an industry leader in virtualization and 5G, which was recently acquired by Microsoft.
OxeFit is a first-of-its-kind strength training system, revolutionizing the world of connected fitness through advanced robotics and artificial intelligence. By harnessing data-driven workout programs, XP1 and XS1's computer-controlled weight loads allow for variable resistance training while state-of-the-art technology captures data and monitors form to identify weaknesses and potential for injury. Included in the OxeFit ecosystem is a library of engaging content, which seeks to bring a new element of connectivity to the fitness community. OxeFit is headquartered in Plano, Texas.
Learn about OxeFit here: https://www.oxefit.com/configure/xs1
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
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We’ve all heard the saying “the riches are in the niches”, yet niching down can be scarier than it seems.
What about the revenue opportunities we’re leaving on the table?
Let’s face it…FOMO stops a lot of business leaders from making bold decisions.
Ultimately, when we think this way, what we’re really missing out on is our edge; the chance to craft messaging that deeply resonates with the client we best serve.
Rachel Katzman, Co-Founder and Julie Cartwright, President of P.volve know all about blazing a trail in the female health and fitness category. Today, on The Business Side of Fitness Podcast, they’re sharing:
- Developing numerous points of entry for the business and how they came to be
- Addressing the female health issues and challenges that aren’t openly discussed
- Why assembling a clinical advisory board what the right move for the business
- The hard lessons they’ve learned along the way
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUESTS
Over the years, P.volve has blossomed into a multi-million dollar female-centric brand that bridges the gap between healthcare and functional movement. For women, feeling your best in your own skin is vital to our wellbeing. After struggling through her own battles with Scoliosis and Lyme disease, no one knows this better than Rachel Katzman herself. Katzman, at only 24 years old, realized that her body was depleting after a constant state of pain became her norm as a result of high-impact workouts. In 2017, Rachel created P.volve to diverge from the vanity driven fitness industry to revolutionize the ‘mind-to-muscle’ training method that cured her scoliosis. She then brought on Julie Cartwright, President of P.volve, creating a 100% female-founded brand. Together, they hoped to globalize the method and bring the same life changing results to every woman. After a few years of perfecting the science-backed method, P.volve has become one of the fastest-growing, international functional-movement brands with 100+ employees, three state-of-the-art studios, tens of thousands of streams and celebrity fan base including Oliva Culpo, Padma Lakshmi, Shay Mitchel, Stacey London, Kate Bosworth, Molly Sims and more. However, with this huge success also came more health concerns for Katzman as she was eventually diagnosed with Lyme disease. Since then, Katzman and Cartwright have worked diligently to provide women with the means to strengthen and empower their minds and bodies regardless of their physical state.
Learn about P.volve here: https://www.pvolve.com/
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Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know
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Does company culture impact profitability?
Even though it may be difficult to quantify, Amber Martinez, COO of Pound believes there is a direct correlation between people and profits and I have to agree with her!
Today on The Business Side of Fitness podcast, Amber drops 2+ decades worth of fitness business knowledge on us including:
Her favorite acronym: REPS: relationships, experiences, processes, and success metrics Building a reputation as “the fixer” Tips for organizations that are struggling with the Great Resignation Mastering the customer AND employee journey-Plus, so much more!
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
As a fitness industry leader with over two decades of experience, Amber is known for her energizing and authentic proven business approach, with an unparalleled entrepreneurial spirit, skill, and mindset built upon optimization, sustainability, and scale.Amber has built a reputation as "the fixer", moving into underperforming environments and turning them around culturally, operationally and financially. Personally, Amber takes great pride in her ability to develop others and create a palpable team culture. A winning culture fueled by inclusivity, diversity, innovation, and empowerment. An environment that becomes so much more than “just a job” or “just a gym.” Amber takes her position in the Fitness Industry personally and has dedicated her entire adult life to making a difference in others' lives. That is her promise.
Learn about Pound here: https://poundfit.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing [email protected].
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Amy Boone Thompson, Owner & CEO of IDEA Health & Fitness says it best, “Every fitness professional needs to hone their business skills.”
Yes, we do!
The learning process never ends!
To advance in business we need to:
- Surround ourselves with people who elevate and inspire us
- Invest in continuing education
- Network with peers & mentors in our field
Today on The Business Side of Fitness podcast, Amy shares the story of her career, along with numerous actionable tips on leadership, longevity in our industry and the professional accomplishment she’s most proud of.
Just in time for #mentalhealthawarnessmonth, Amy also discusses the role fitness professionals can play in battling the mental health crisis we are currently facing and what fit pros can expect at the (superbowl of fitness) IDEA World Convention in July!
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Amy Boone Thompson has amassed nearly three decades as a career fitness professional, wellness advocate and business owner/leader. She has held every role, from practitioner to presenter to executive and is a highly respected global thought-leader. She is co-founder of the National Women’s Basketball League, founder of In-Out Fitness Solutions, Fitness Professionals Networking Group, Four Seasons Yoga and is now Owner & CEO of IDEA Health & Fitness Association.
Amy’s gifts of connection, vision and leadership continue to INSPIRE her journey and success – professionally and personally. Her entrepreneurial spirit combined with her rich experience as a business and media executive are the catalysts to her leadership. Amy fully embodies her tagline, “Fitness is my Business;” always seeking to empower and elevate others while creating global impact.
Learn about the Idea World Convention here: www.ideafit.com/conferences
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing [email protected].
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“Real businesses in the coming years are going to be franchise businesses that have strong sales and marketing, have systems in place and are part of a larger entity, because I think you have an advantage in that. And they're gonna have unit economics that continue to be replicated.” Pete Moore, Founder and Managing Partner of Integrity Square puts it all out there on todays episode of The Business Side of Fitness podcast. He drops so many gems in this conversation, you might need to listen twice! We’re talking about….- The variety of deals he’s been involved in all the way back to the Crunch/Ballys acquisition in ‘01-How he helps entrepreneurs in the HALO (health, active lifestyle, outdoors) sector scale their business with institutional capital-The investment communities outlook on our industry now vs pre pandemic.- Ideal relationships between investors and operators & why sometimes giving up autonomy is the right choiceAnd much, much more. Pete says, “I'm here to serve the industry, bring as much capital as I can, educate people, create more jobs and change lifestyles.”Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast ABOUT THE HOSTVanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUESTPete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ,") the leading boutique financial advisory firm and an early stage investor in the HALO sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisition, private placement and advisory assignments across North America, Europe and Asia. He and his team have also invested in passionate entrepreneurs at Switch Playground, HigherDOSE, XTEND, Greco Fitness, Promotion Vault and The Athlete Book. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. Learn more about Pete and his endeavors here: http://www.timetowinagain.com, http://www.halotalks.com, and http://www.halotalks.com/academy **SPREAD THE WORDPlease make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know! THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen. That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering. Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com **INTERESTED IN BECOMING A PARTNER?Inquire about supporting the show through partnership by emailing [email protected].
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Do you roll your eyes when you hear the word “personalization”?
I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a way to get attention in today's market.
After chatting with Jason Moore, CEO & Founder of Spren, it’s clear that he and his team really get it. They’re helping the everyday person decipher data (from wearables and smartphone cameras) and most importantly taking action on that data.
Afterall, what’s the point of tracking your HRV or your sleep if you don’t know what to do with it?
Action is what drives results.
Today on the podcast, Jason shares:
- The journey from working with elite athletes to everyday people
- Why he went from a D2C to B2B model
- How Spren improves partners retention
- Impacting the habits of people over time
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Jason Moore is the CEO and Founder of Spren, a B2B technology platform that helps apps connect to the human body with a simple snippet of code - no hardware required. Using computer vision and deep learning algorithms, Spren transforms the smartphone camera into a biomarker sensor measuring heart rate variability (HRV), recovery, stress load, fitness progress, respiratory health, illness prediction, body fat, and more. Jason and the Spren team are committed to transforming how we work, live, and play, by helping all connected products enhance human health and wellbeing.
Learn more about Spren here: https://www.spren.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing [email protected].
The Summit by BFS is back in New York City, April 28-30.
You won’t want to miss their elite lineup of speakers and panelists including Keynote Speakers, Jay Galluzzo prior Co-Founder and CEO of Flywheel and Sadie Lincoln, Co-Founder and CEO of barre3. simply magical, and this is the event to help you build the business that will thrive in the future.
Space is limited. Get your ticket before they close registration April 15, 2022. Visit: https://bfs2022.com/
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Am I the only one that feels lost when it comes to the Metaverse, NFTs & Web 3.0?
Honestly, I have been pushing off learning more about this “new world” because it felt like the future…something I can learn about in a few years, but it turns out the future is NOW.
I tapped into expert Andy Hall, Head of Commercial at OliveX where he and his team are building the fitness metaverse to learn more.
Check out today's episode of The Business Side of Fitness podcast to learn the following from Andy:
-The specific opportunity in the metaverse for the fitness industry
-His thoughts on brands that should and shouldn’t enter the metaverse
-The financial investment required to get involved
Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Andy Hall has been in the Leisure, Fitness Tech, Sales and Business Development sectors for more than 18 years. Throughout his career, he has always had a passion for Sales and Leisure and in particular, leading teams to give the best experience possible to members through fitness and tech products. Andy is now leading the team to build the fitness metaverse and create new NFT projects for fitness brands globally.
Learn more about The Fitness Metaverse here: https://discord.gg/kpWz9HwD
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing [email protected].
The Summit by BFS is back in New York City, April 28-30.
You won’t want to miss their elite lineup of speakers and panelists including Keynote Speakers, Jay Galluzzo prior Co-Founder and CEO of Flywheel and Sadie Lincoln, Co-Founder and CEO of barre3. simply magical, and this is the event to help you build the business that will thrive in the future.
Space is limited. Get your ticket before they close registration April 15, 2022. Visit: https://bfs2022.com/
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Our lives are shaped by our everyday habits.
This is commonly known, but are we using behavioral psychology to really move the needle in the business of fitness and wellness?
Today on The Business Side of Fitness Podcast, Laura Munkholm, Co-Founder and President of Walla shares how she’s using personality typology to help studios retain their clients and more.
Tune into this episode to learn:
-The biggest surprise Laura came across when launching Walla
-Why businesses continue to rely on antiquated legacy software
-Breaking the glass ceiling in FitTech
-What it was like to go from consultant to founder
Check out the full episode to learn more from Laura by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Laura Munkholm is the president and co-founder of Walla, studio management software for the boutique fitness industry. As one of a handful of female founders in FitTech, and a former studio operator, she is unique in understanding the industry challenges, and how to support studio owners. She has consulted for hundreds of studios globally, built communities around fitness software, and is a featured industry speaker on sales, retention, and customer success. Taking from her background in competitive sports, studio management, and sales, she built a company and platform that can give studios the edge in the new world of wellness.
Learn more about Walla and get 50% off four months here: https://hubs.ly/Q015Sqpq0.
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes
Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free.
Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing [email protected].
The Summit by BFS is back in New York City, April 28-30.
You won’t want to miss their elite lineup of speakers and panelists including Keynote Speakers, Jay Galluzzo prior Co-Founder and CEO of Flywheel and Sadie Lincoln, Co-Founder and CEO of barre3. simply magical, and this is the event to help you build the business that will thrive in the future.
Space is limited. Get your ticket before they close registration April 15, 2022. Visit: https://bfs2022.com/
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A truly skilled salesperson makes it look easy.
They are the kind of person that seems totally at ease and watching them interact with people is like poetry in motion.
It’s true artistry. They just always seem to close the sale, but… how?!
Sales and marketing is the fuel that drives the machine of every business including yours, yet marketers and salespeople don’t necessarily have the reputation of being the most loved people on their teams.
Am I right or am I right?
Today on The Business Side of Fitness podcast, Alan Leach, CEO of Westwood Club dives into this very topic and so much more. It’s a real treat to learn from someone with over 30 years of experience in our industry so get ready as he covers:
-Professionalizing the level of sales and marketing in our industry
-Best practices for sales and marketing
-The difference between sales & marketing (no, they aren’t the same)
-The value of sales teams
-What his work as Chair of IHRSA entails
Plus more…
Check out the full episode to learn more from Alan by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
ABOUT TODAY'S GUEST
Alan Leach is a 34 year sales and marketing veteran of the fitness industry. Currently CEO and Director of Sales and Marketing at West Wood Clubs Dublin, Ireland, with over 38,000 members at 7 fitness clubs in Ireland and Sarajevo.
Sales Trainer and International speaker and presenter on fitness business marketing.
Chairperson of IHRSA (International Health, Racquet and Sports Association), based in Boston, USA. Director of IHRSA. Chair of IHRSA International Committee (International Health, Racquet and Sports Association). Only the second non US chair of IHRSA in 45 years.
Since 2010, Alan has been engaged as an international speaker and presenter on fitness marketing.He’s presented to 1000,s of club managers & owners at fitness conventions in San Francisco, Las Vegas, Chicago, Los Angeles, San Diego, Brazil, Mexico, Austria, Spain, United Kingdom, Sweden, Finland, Italy, Iceland, China, Portugal, France, Kuwait, China, Australia and many other countries.
Regular speaker and presenter at all major fitness industry conferences around the world.
In 2014, he became the only European invited to join the faculty of The IHRSA Institute at the Kenan-Flagler Business School at The University of North Carolina, USA, lecturing on Marketing Strategy, Digital Marketing, and Sales Management.
Winner of Direct Marketing awards for fitness marketing competing against Irelands top advertising agencies. Winner of a FIA award for fitness marketing. In 2011, invited to join IHRSA’s ‘Ask An Industry Leader’ online forum. Featured several times in IHRSA CBI magazine, Club Solutions magazine, and many other 'international' fitness marketing publications. Regular contributor to Club Solutions magazine in US.
Learn more about Westwood Clubs here: https://westwood.ie/
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes
Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free.
Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A P -
Growth comes from stepping outside of your comfort zone and today I’m trying something I’ve never done before….
Surprise, surprise.
Today’s episode of The Business Side of Fitness is a solo episode where I’m taking a deep dive into all things SALES in the context of fitness and wellness. If you’re in the business of fitness and or wellness, this episode is a must listen for YOU to look at sales in a whole new way.
Buckle up because we’re covering:
Reframing our mindset around sales Breaking the ice and establishing rapport with prospects How to find commonality with prospects Disarming people Common misconceptions about sales Recommended reading And so much moreAfter you listen, I’d love for you to share your feedback with me. Please let me know if you like these solo episodes and would like to hear more.
If you’re interested in sales training for your team or individual sales coaching, please contact me at [email protected].
Check out the full episode to learn more by visiting: https://www.vanessaseveriano.com/podcast
ABOUT THE HOST
Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com
**SPREAD THE WORD
Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know!
THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR
86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen.
That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.
Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes
Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free.
Just go to https://fitness.syncfloor.com
**INTERESTED IN BECOMING A PARTNER?
Inquire about supporting the show through partnership by emailing [email protected].
- Visa fler
