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In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem.
During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers.
00:00:01 - Introductions
00:08:27 - Explains What Freewheel Brings to the Table
00:11:42 - The Challenge of Measuring ROI for CTV
00:28:50 - How to Simplify the CTV Supply Chain
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region.
During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support.
00:00:01 - Introductions
00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach
00:11:43 - The Role of Sponsored Search in the Funnel
00:30:43 - Supporting Brand Safety and Client Needs
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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Saknas det avsnitt?
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On this week’s episode, our hosts take a trip down to Miami for POSSIBLE, a marketing event focused on the collision of people, culture, business & ideas. During the expo, they sat down with Oz Etzioni, CEO & Co-founder at Clinch and Michelle Weiskittel, head of media, creative and operations at Albertsons Media Collective to discuss adtech organizations are adapting to changing technologies and consumer needs.
They also discuss how advertisers and RMNs can create even more personalized ad experiences and how do we futureproof the industry ensuring longevity for RMNs and advertisers.
Timestamps:
00:04:13 – Overview of Clinch 00:08:19 – The Role of AI in Retail Media 00:13:04 - Elevate Your Retail Media Strategy With AI 00:29:45 - Sustaining Retail Media Growth and Future-Proofing the IndustryLearn how to elevate your retail media strategy with AI: https://www.adweek.com/partner-articles/elevate-your-retail-media-strategy-with-ai/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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On the season one finale, our hosts sit down with Google’s Head of Retail Media Shawn McGahee and Senior Account Executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.
During the conversation, McGahee and Naylor delved into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasized the importance of item data and audience targeting in driving effective retail media campaigns.
Learn how AI can streamline and strengthen retail media: https://www.adweek.com/partner-articles/ai-has-the-potential-to-streamline-and-strengthen-retail-media/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Head of Media and Creative Operations Michelle Weiskittel and special guest Daniela Rittmeier, Head of Data & AI Head of Data & AI Center of Excellence at Capgemini.
During the conversation, Rittmeier highlights the importance of integrating AI across the entire value chain, emphasizing strategy, platform, and use cases. Weiskittel discusses how AI is integrated into media planning processes at Albertsons Media Collective.
Learn how to get started measuring incrementality: https://www.adweek.com/partner-articles/if-youre-not-measuring-incrementality-heres-how-to-get-started/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Michael Halverson and special guest, Harry Kargman, the Founder and CEO of Kargo, a leading mobile brand advertising marketplace to discuss the evolution of consumer experience and their vision for the future of retail discovery.
Learn how you can provide the multichannel shopping experience that consumers expect: https://www.adweek.com/partner-articles/provide-the-multichannel-shopping-experience-that-consumers-expect/
Intros - 00:00:00 - 00:04:06Moving away from the printed ad - 00:04:06 - 00:08:45How did Kargo get started? 00:08:45 - 00:12:36Breaking down the component parts 00:12:36 - 00:17:21What are the most important components of campaigns that drive the best outcomes for product discovery? 00:17:21 - 00:24:31Innovation is an output of automation 00:24:31 - 00:32:31A cookie-less future - 00:32:31 - 00:41:48If you could change one thing about the industry, what would it be? 00:41:48 - 00:42:51What are the next industry buzzwords? 00:42:51 - 00:46:35Closing 00:46:35 - 00:48:46Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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On this week’s episode, we have a special crossover with The CPG Guys! eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg join The Garage to discusses the evolution of retail media, particularly its shift from a focus on large budgets and scaling to a phase where CPG brands are awakening to its significance.
The trio highlights the challenges and tensions emerging in the industry, such as the need for standardization, measurement techniques, and optimization. They also explore the role of merchants in retail media and the necessity for brands to integrate digital expertise into their overall strategies.
Read more on omni-experience here: https://www.adweek.com/partner-articles/how-brands-can-deliver-an-omni-experience-with-retail-media/
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we take another step towards “RMN nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest to discuss the evolution of retail media networks, the challenges of standardization, and the maturity curve in the industry.
During the conversation, Sweeney shares her insights on the growth and diversity of retail media networks, emphasizing the importance of strategy in navigating the landscape and reflects on the changes over the past few years and the increased focus on data and improvement. They also discuss the harmony between Pinterest's platform and the way shoppers search and plan ahead.
Introductions 00:00:01 – 00:02:59The current state of the industry and standardization 00:03:00 - 00:11:27The harmony between platform, retailers, and shoppers 00:11:27 - 00:17:18How Pinterest is solving problems for retailers 00:17:18 - 00:26:56What advantages do you see of the in-store integration for digital channel presence 00:26:56 - 00:32:56What are the perceived opportunities and barriers to providing platforms where external partners can manage their own programing? 00:32:56 - 00:41:41How's Pinterest interacting with AI? 00:41:41 - 00:49:28If you could change one thing about the industry, what would it be? 00:49:28 - 00:50:14What are the next industry buzzwords? 00:50:14 - 00:52:01Closing 00:52:01 - 00:54:10Want to know more about retail media? Learn how to make your ad spend work smarter with incremental ROAS.
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company
Hosted on Acast. See acast.com/privacy for more information.
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On this week’s episode, Claire Wyatt, vp of business strategy & marketing science for Albertsons Media Collective is welcomed into The Garage to discuss the importance of measuring everything, especially in the context of retail media networks.
During the conversation, they explore the challenges of conveying complex data science concepts and the importance of tying metrics to customer value. Wyatt also touches on the evolving landscape of measurement metrics, moving beyond traditional ROAS to consider broader metrics such as new-to-brand attributed sales and lifetime value.
Introductions 00:00:01 – 00:02:27 Claire’s background in data and analytics 00:02:27 – 00:06:12 Closing the loop 00:06:12 – 00:11:21 How can RMNs help retailers with their categories 00:11:21 – 00:18:17 How are brands adapting to the new privacy standards that make identity more difficult to capture? 00:18:17 – 00:24:15 How should the retail media industry feel and what should they do to protect client data? 00:24:15 – 00:33:15 Does AI worry you? 00:33:15 – 00:38:58 What's the best way to measure in store media? 00:38:58 – 00:41:08 If you could change one thing about the industry, what would it be? 00:44:47 – 00:47:37 What are the next industry buzzwords? 00:47:37 – 00:50:05 Closing 00:50:05 – 00:51:08Want to know more about retail media? Here are four tips to help with retail media network planning and buying decisions based on media standards.
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we are traveling to Mars! More specifically, we are sitting down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director to discuss knowing the roles and strengths of retailers, with the Mars Agency experts sharing their insights.
During the conversation, they discuss where should retailers and agencies start when combining forces, how retailers can identify their top three capabilities and differentiators, and the need for retailers to benchmark their performance against industry standards.
· Introductions 00:00:01 – 00:06:19
· How can retailers find their top three capabilities? 00:06:20 – 00:12:04
· How do we decide when to build and when to outsource? 00:12:04 – 00:16:07
· The Mars Retail Media Scorecard 00:16:07 - 00:21:42
· How do you keep impartiality out of the Mars Retail Media Scorecard rankings? 00:21:42 – 00:25:12
· Do we feel retail media needs to move into merch media nirvana for CPGs – 00:25:12 - 00:31:41
· Are you seeing retailers being honest with themselves? 00:31:41 – 00:34:00
· If you could change one thing about the industry, what would it be? 00:34:01 –00:35:59
· What are the next industry buzzwords? 00:35:59 – 00:38:34
· Closing 00:38:34 – 00:39:02
Want to know more about retail media? Learn why retail media needs standardization and transparency right now.
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In episode two of The Garage: Tools for Retail Media Innovation, our hosts sit down with Anne Martin, director of shopper marketing and Steve McGowan, RVP, omni-shopper activation and strategic partnerships at Mondelēz International at Mondelēz International to discuss the evolution of retail media networks and the assets that retailers need as they launch their networks.
During the conversation, the group emphasized the importance of personalization and leveraging data and insights. They also talk about adapting legacy tactics and channels to meet changing shopper behaviors and how to align the objectives of the retailer, merchandise, and marketing teams to improve overall strategy and reach shoppers.
Introductions 00:00:01 – 00:02:00What are the assets must haves 00:02:00 – 00:06:45What channels are retailers missing out on? 00:06:45 – 00:12:21When's an appropriate time to ditch legacy channels? 00:12:21 – 00:24:18Third parties or directly with the retailer? 00:024:18 – 00:26:15How do we break the ice and get to true collaboration, honesty and transparency? 00:26:15 – 00:34:92One thing that all retail media networks need to be successful 00:34:92 – 00:39:01Have you created any new assets to support RMNs? 00:39:01 – 00:43:30If you could change one thing about the industry, what would it be? 00:43:30 – 00:48:25What are the next industry buzzwords? 00:48:25 – 00:49:31Closing 00:49:31 – 00:51:15Want to know more about retail media? Learn why digital media and merchandise need to work together seamlessly for retail media activations.
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.
Introductions 00:00:01 – 00:05:04What is The Garage? 00:05:04 – 00:07:40“Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10Creating space for innovative culture and mindsets 00:17:10 - 00:29:46Jumpstarting change within your organization 00:29:46 – 00:39:13If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54What are the next industry buzzwords? 00:42:54 – 00:48:47Closing 00:48:47 – 00:50:21Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance.
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
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Adweek is pleased to announce our newest podcast “The Garage: Tools for Retail Media Innovation” Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective. The Garage dives into the why, the how, and the who cares of retail media innovation.
Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors.
Inspired by Hovorka's home garage where many adtech innovations were born, the podcast will explore what lies ahead for this exciting industry, and true to The Garage's mindset of building better together, they weave a common thread of collaborative innovation through conversations.
The duo has been building retail media and retail solutions throughout a combined two decades. Their 20 years of retail and media experience and a host of industry experts will unlock a unique view into the best version of what retail media networks could be.
Learn more about Albertsons Media Collective by visiting https://www.albertsonscompanies.com/amc/
Hosted on Acast. See acast.com/privacy for more information.
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In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Founder and CEO Olly Lewis and Managing Director Charles Ifegwu of The Fifth, an award-winning creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the Fifth Estate, how it manifests in and impacts current society, and where do brands fit in.
They also talk about if brands should adapt their approach with the social landscape being so fragmented and the secret in being in sync with your audiences while staying true to a brand message.
Learn more about The Fifth by visiting thefifthagency.com.
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In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, Principal and Marketing Consulting Lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo to talk about why the time is right for a new operating model: marketing business acceleration. They discuss the biggest challenges CMOs face trying to run the business of marketing while dealing with a potential economic downturn, what it means to be an agile marketing organization, how marketing leaders can maximize their spend while showcasing value to the C-Suite.
Learn more about KPMG US Marketing Consulting, Uptempo, and their latest insights at https://links.uptempo.io/kpmg
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In this bonus episode of The Business of Marketing, we sit down with Mat Zucker and David Novak, Senior Partners, co-leads of Prophets marketing and sales practice to discuss the tension between brand and demand marketing, how leading organizations are integrating the two, and what happens next.
Keep listening to hear their insights, and to read their latest research on the topic at prophet.com/research.
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The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.
We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP, and PepsiCo has been a driving force for change and development when it comes to areas like diversity, equity, and inclusion, as well as sustainability.
On the season finale, Adweek’s chief innovation officer Toby Daniels sits down with Antonio to discuss his incredible career journey, his commitment and focus on DEI and sustainability issues, what he has in his CMO toolkit, and much more.
Antonio also talks about the origin and purpose of his latest venture, 5S Diversity and his participation as a member of the CMO Sustainability Accelerator, an industry-wide collaboration led by Adweek, ANA’s Global Growth Council and Sustainable Brands.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Olga Kotsur, Founder and CEO of Mercaux, a mobile solution that bridges the gap between designers and end customers. Learn about what they believe are some of the biggest future obstacles that they will have to overcome and how they leverage technology to drive growth and business transformation.
Hosted on Acast. See acast.com/privacy for more information.
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With more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than 17,000.
On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Wilson to discuss her HR career journey, what inspired the launch of Discover’s Diversity and Inclusion Task Force, the company’s top DE&I priorities for the year, and how she plans on strengthening and evolving the company culture. She also shared how other executives are looking to push the boundaries with their DEI initiatives can create meaningful change within their companies.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Eric Allen, CEO of LISNR, the leading ultrasonic proximity platform enabling secure and seamless data transmission via a secure and scalable software solution. Learn how they leverage technology to drive growth and business transformation and what they see are some of the biggest future obstacles that they will have to overcome.
Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.
Hosted on Acast. See acast.com/privacy for more information.
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For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.
After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a newly created role charged with creating a stronger Dow Jones “ecosystem”––fostering upselling, cross-selling, and bundling opportunities within their existing portfolio––as well as helping to build a Dow Jones platform complete with new products and services.
On the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Suzi to discuss her career journey in the world of news, the ever-evolving newspaper business, The Wall Street Journals’ strategic pivot towards digital, and how she is working collaboratively within the organization to grow Dow Jones’ digital subscription businesses.
They also talked about the brand’s commitment to advancing news literacy and the launch of “Trust Your Decisions,” a new brand platform and campaign designed to reinforce the Journal’s position as the definitive source of truth for decision-makers.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Ashley Crowder, Co-Founder and CEO at VNTANA, a SaaS platform that makes 3D asset production and distribution fast and scalable for apparel, footwear and furniture. Learn how they worked with SAP to transform their business, the major obstacles they faced as a startup in the 3D space, and how they are leveraging technology to drive their growth.
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When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker’s.
Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an Energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the Director of Business Development for Foursquare where he oversaw strategic partnerships and monetization and was an Entrepreneur-in-Residence at Andreessen Horowitz.
Throughout his career he has earned accolades including a USA Today Person of the Year, TIME 100 Next, Ebony Magazine's 100 Most Powerful People, Vanity Fair's "Next Establishment," Fortune Magazine's “40 Under 40,” and Black Enterprise's “40 Next.”
On the latest episode of The Business of Marketing Podcast, host Toby Daniels sits down with Walker for a career-spanning interview where he shares some of his most memorable learning lessons and the individuals that were most instrumental to his career growth.
They also discuss what led him to create Walker and Company, the six personal values he used as a foundation for building the brand, the 2018 P&G acquisition of the brand, and how the Bevel brand is aiming to raise awareness on the need for reform and end the practice of recidivism.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Fang Cheng, CEO at Linc, the only end-to-end CX Automation solution purpose-built for brands and retailers. Linc was not only just a part of the SAP Foundries program in 2019 but has gone on to partner with SAP. Learn the genesis of the idea and what they see as the biggest drivers of growth for the company.
Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.
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- Visa fler
