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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Michael La Kier, vice president of brand development at the Independent Grocers Alliance (IGA). IGA is the largest affiliation of independent grocers in the U.S. and worldwide, with 1,700 U.S. stores and over 6,200 stores globally. They have thousands of independents across the U.S. working together as one entity to give access to affordable technology, programs and partnerships with the world's top consumer packaged goods (CPG) manufacturers and service providers. Our shopper team has teamed up with IGA to help share blueberry value with consumers.
“So you have to think through in a very disciplined, strategic way of what's the point of inspiration and how do I activate it? What's that point of decision, and then point of transaction to be holistic about it? Which is what I love that you guys have started to do in terms of thinking through what is the retail strategy, not just how do we create awareness for blueberries.” – Michael La Kier
Topics covered include:
An introduction to La Kier.An exploration of the strategies and efforts underway by IGA on behalf of the berry industry. The impact of the Organic Produce Summit and the insights we can gain from it for the blueberry industry.How the blueberry industry can collaborate with IGA now and into the future.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru, Alan Schreiber in Washington and Brody Schropp in Michigan. This was recorded on September 12, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by MBG Marketing CEO Brad Moorer. MBG Marketing is a producer-owned blueberry and blackberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association. They have since expanded their membership to several other states, and today have over 200 growers, making them the largest marketer of fresh and processed, cultivated blueberries in North America. Moorer has previously joined our podcast on episode 108 and episode 109. He returns now to talk about leadership, marketing and his views on where the industry is headed and where it needs to go.
“We have the data today to manage more effectively than we did in the past and that certainly helped drive improved results on both the sales side and the expense management side. But we have had this headwind of inflationary environment that we've been operating in, and I think we'll all be glad to see if that ever goes back to more of a normal or at least a consistency where we could plan. … This is a long-term business, and you've gotta take that horizon when you get emotional about what's going on in the short term.” – Brad Moorer
Topics covered include:
An introduction to Moorer and his work. An exploration of the progress and market expansion MBG Marketing has provided Michigan Growers.A look at the new research agreement between Berry Blue (an MBG Marketing company) and the University of Florida Blueberry Breeding Program.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from T.J. Hafner in Oregon and Luis Vegas in Peru. This was recorded on September 5, 2024.
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Saknas det avsnitt?
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Michigan State University Associate Professor Tim Miles and NABC Director of Government Affairs Alyssa Houtby.. Miles is an associate professor in the Small Fruit and Hop Pathology Laboratory who has teamed up with researchers across the U.S. to study the management of anthracnose and botritus fruit rot in blueberries. Houtby works closely with the NABC Government Affairs Committee, and is also focused on funding and technical assistance opportunities for projects that improve blueberry production and market access.
“I'd love to improve fruit quality and improve shelf life and improve some of the environmental aspects of growing blueberries. We do have a lot of really great tools and synthetic pesticides that we've been working on for a long time, and there's been a lot of innovation in bio fungicides.” – Tim Miles
Topics covered include:
An introduction to Miles and Houtby. A discussion of the projects Miles has organized and contributed to, and how they impact the blueberry industry. An exploration of a project dubbed “BLUE DYNAMO,” and what it offers producers and researchers as far as opportunities to collaborate and integrate new protocols.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from T.J. Hafner in Oregon and Luis Vegas in Peru. This was recorded on August 29, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), welcomes several fellows from Class Two of the Blueberry Industry Leadership Program to discuss their experiences with the program and their most recent trip to observe the Peruvian blueberry industry. You’ll hear from Kat Morales, inbound and outbound administrator for Camposo; Chad Don, Oasis Blueberry business manager; and Kyle Straughn, managing owner and CEO of Straughn Farms. Joining them is Amanda Griffin, USHBC and NABC vice president of engagement, and the designer of the Blueberry Industry Leadership Program.
“The leadership development umbrella really stems from listening to leadership experts talk about their experiences and guiding the fellows in their individual leadership journeys, as well as introducing the fellows to other folks within the industry to broaden the scope and create more networking opportunities for the class, which ultimately … creates more retention of these leaders to stay within the blueberry industry and further drive the blueberry sector down the road.” — Amanda Griffin
Topics covered include:
An introduction to a few Blueberry Leadership Program Fellows. The purpose, intent and goals of the program.The fellows’ recent trip to Peru.How to learn more about the Blueberry Industry Leadership Program.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Jason Smith in British Columbia, Alan Schreiber in Washington, TJ Hafner in Oregon, Brody Schropp in Michigan and Luis Vegas in Peru. This was recorded on August 22, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC), welcomes back Cort Brazelton of Fall Creek Farms and Nursery. The conversation covers key developments in global blueberry production, especially in Peru, and discusses the role of new genetics in addressing growers’ challenges. Cronquist and Brazelton also share their perspectives on what’s ahead for blueberry production, the potential of automation in harvesting, and the importance of industry collaboration to drive consumer demand and category segmentation.
“The next phase for our industry is category segmentation, and my hope is that we can do a better job in service of our customers in empowering that. We hope that everyone does that. We would love to see our competitors do that. We have an opportunity to make the pie bigger.” – Cort Brazelton
Topics covered include:
Important developments in global blueberry production, particularly in Peru.The role of new genetics in addressing the needs of growers and consumers.What’s ahead for blueberry production, and the importance of industry collaboration to drive consumer demand.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from TJ Hafner in Oregon. This was recorded on August 8, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Luis Vegas, general manager of Proarándanos, the Peruvian Blueberry Growers and Exporters Association. They discuss the significant impacts of the El Niño phenomenon on Peru's blueberry production, the industry's strategic shift towards more resilient varieties and Proarándanos' role in promoting and supporting Peru's blueberry exports. The conversation also covers the potential of the Chinese market, logistical improvements and opportunities for global blueberry demand.
“We are seeing July, August and maybe some part of September with a volume similar to last year, so still this year we are expecting a late peak. And also (we are) very excited because in Peru right now we're going through a phase of a lot of switching varieties. So, we are seeing new varieties coming into commercial production and I think that's going to be exciting for the market.” – Luis Vegas
Topics covered include:
The continued impacts of last year’s El Niño phenomenon on Perurvian blueberry production.A glimpse at the forecast for this season’s production in Peru.Efforts in Peru to build a more resilient blueberry industry that can continue to satisfy growing world demand.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Brody Schropp in Michigan, Alan Schreiber in Washington, TJ Hafner in Oregon, Jason Smith in British Columbia and Luis Vegas in Peru. This was recorded on August 1, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Alvaro Luque, president and CEO of Avocados From Mexico. Luque brings over 30 years of experience in the marketing field to his role with avocados. His strategic vision has not only propelled Avocados From Mexico to its current status as a globally recognized brand, but has also made it a beacon of environmental responsibility in the agricultural industry. He’s renowned for spotlighting the famous jingle “Avocados From Mexico” in the 49th Super Bowl Commercial in 2015.
“It takes money to make money … . We use a good part of our dollars to create promotions and create that acceleration of the market that we need, but we are also sure to create the value and this brand story and the emotions around it so consumers can feel confident paying whatever price they need to pay to get our category and our brand. And the only way of doing that is by doing good marketing and by keeping good quality in our product.” – Alvaro Luque
Topics covered include:
An introduction to Alvaro Luque, president and CEO of Avocados From Mexico.A look at the goals and successes of the “Avocados from Mexico” campaign.The strategy and journey Luque explored while building the avocado market globally.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Jason Smith in British Columbia and Luis Vegas in Peru. This was recorded on July 25, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Walmart Merchandising Director Melissa Byland. As one of the world’s largest blueberry buyers, Walmart relies on experts like Byland to ensure customers receive great quality and value with each purchase. Byland plays a pivotal role in understanding and fulfilling customer needs, and ensuring that the highest quality produce reaches shoppers nationwide.
“I think when you have a full case full of fresh berries, I believe that sets the tone for the entire customer's experience within the produce department. And so not only is Walmart focused on produce. Walmart is really, really focused on making sure that we carry the best quality, have great availability for our customers every day, because it really does set the tone.” — Melissa Byland
Topics covered include:
An introduction to Melissa Byland, Walmart merchandising director and a keynote speaker at the 2024 Blueberry Convention in Tucson.An exploration of the value Walmart puts on the “berry patch” in their stores, and the quality expectation they provide to customers.The various opportunities and obstacles for marketing blueberries to increase consumption in the Walmart produce department.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Jason Smith in British Columbia, Brody Schropp in Michigan, Luis Vegas in Peru and T.J. Hafner in Oregon. This was recorded on July 18, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Chad Reenders, a fourth generation farmer who has been growing blueberries with his family since 2006. He recently started his own blueberry farm, and he farms 120 acres with his brother-in-law. Last year, Vegetable Growers News included Reenders on their list of Fruit + Vegetable 40 Under 40. Reenders is also the president of the Michigan Blueberry Advisory Committee and a passionate advocate for Michigan farmers.
“So in farming, it's risky, right? We're pretty much gambling every day with our money, with our income and with all the inputs we put in our farms. And in Michigan, I think two years ago, we were only at about 25% that were covered under some kind of crop insurance. I really wanted to push that number higher. I felt like we could at least get to 50%, if not more, of our growers being covered. I want to make sure that our blueberry growers are covered for the input costs and everything they have out in the field.” – Chad Reenders
Topics covered include:
An introduction to Reenders, a fourth generation farmer and president of the Michigan Blueberry Advisory Committee.Reenders efforts to promote crop insurance among blueberry growers, and the network he called on to make that happen.What the Michigan blueberry industry looks like today and where it’s headed.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today, you’ll hear from T.J. Hafner in Oregon, Alan Schreiber in Washington, Jason Smith in British Columbia, Jody McPherson in North Carolina and Matt Macrie in New Jersey. This was recorded on July 11, 2024.
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Hello, all you blueberry enthusiasts! We will be back next month in July, just in time for National Blueberry Month. We have a jam-packed schedule full of guests from all different backgrounds. In the meantime, here is the latest crop report for you to listen to. We will be back again very soon!
Go, Blueberries!
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Todd Eagan, a former lead berry buyer with Costco’s fresh produce department and current consultant with Good Farms. You may remember him as a distinguished speaker at one of our virtual events in 2020 where he presented “In Search of the Perfect Blueberry.” Eagan shares industry trends and gives insight into how to capture more of the fresh produce market.
“I'm a big believer in the free market, and I think consumers are smart. They don't want to spend their dollars, and nothing was worse to me than when you didn't hit expectations. Let's find a way to try to meet expectations wherever we can and so always kinda chasing that … let's make sure that we can do everything we can to exceed expectations of the consumer rather than disappoint.” - Todd Eagan
Topics covered include:
An introduction to Eagan and his reflections on the state of the berry industry over the last few decades.Eagan’s overall career in the berry industry and his extensive experience in retail produce. Eagan’s take on the blueberry industry’s successes and possible historical shortcomings.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Jaqueline Nakashian with the California Blueberry Commission, Matt Macrie from New Jersey, Jody McPherson in North Carolina, Derrin Wheeler in Georgia and Luis Vegas in Peru. This was recorded on May 30, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined again by Steve Mantle of Innov8 Ag and the BerrySmartProject. We previously heard from Mantle in episodes 44, 100 and 133. He joins us in this episode to share the latest details on the BerrySmart project, his insights on harvest automation and what the future holds for his work with blueberries.
“The focus really was to bring together the growers, the researchers and the tech providers to help with optimizing blueberry farming operations, with a focus on soils, nutrients, yield, distribution, weather, chemicals, nutrients and, all importantly, labor. … And, so, weaving that together is the journey.” - Steve Mantle
Topics covered include:
The latest and greatest on the BerrySmartProject and the benefits it’s providing to blueberry producers industrywide. Advances in leaf sampling for evaluating the health, nutrients and mineral availability present in both new and old plant growth.Mantle’s insights on harvest innovations.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Brittany Lee in Florida, Derrin Wheeler in Georgia, Jody McPherson in North Carolina, TJ Hafner in Oregon, Alan Schreiber in Washington, Elise Oliver in California, and Brody Schropp in Michigan. This was recorded on May 16, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Bruce Popko, chief executive officer of Major League Pickleball. Popko discusses the growth of pickleball, the professional league that he leads, and why blueberries and pickleball belong on the same court together. The USHBC is thrilled to be one of the first sponsors of Major League Pickleball, joining some of the world’s largest and most recognizable brands in leveraging pickleball’s unique consumer reach.
“The cool part is that inherently you've got a fun fruit and we've got a fun experience. So smashing those together in meaningful ways… I think there's just a lot of fun to be had in the relationship.” - Bruce Popko
Topics covered include:
An introduction to Popko. A description of the meteoric growth pickleball has experienced and the continued growth it’s expected to achieve.An explanation of how pickleball aligns with USHBC’s mission to make blueberries the world’s favorite fruit!Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Derrin Wheeler in Georgia, Brittany Lee in Florida, Matt Macrie in New Jersey, Pat Goin in Indiana, TJ Hafner in Oregon, Alan Schreiber in Washington, Jody McPherson in North Carolina and Luis Vegas in Peru. This was recorded on May 9, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Amanda Griffin, vice president of engagement and education at USHBC and NABC. Cronquist and Griffin reflect on The Blueberry Convention, share the feedback they received from participants and make a big announcement about future blueberry events.
“The change is we are going to smush over the convention to the fall and essentially take away the summit, and have one large event in the fall called The Blueberry Convention. …It's an opportunity to celebrate the end of the season, gather everybody together, and that is where we will grow the trade show floor to have more expansive education offerings and more opportunities for folks to gather and to meet.” – Amanda Griffin
Topics covered include:
An introduction to Griffin and her efforts as vice president of engagement and education. Comments and reflections from the most recent Blueberry Convention.The future of USHBC and NABC events.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Brittany Lee in Florida, Jody McPherson in North Carolina, TJ Hafner in Oregon and Luis Vegas in Peru. This was recorded on April 25, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Bruce Popko, chief executive officer of Major League Pickleball. Popko discusses the growth of pickleball, the professional league that he leads, and why blueberries and pickleball belong on the same court together. The USHBC is thrilled to be one of the first sponsors of Major League Pickleball, joining some of the world’s largest and most recognizable brands in leveraging pickleball’s unique consumer reach.
“The cool part is that inherently you've got a fun fruit and we've got a fun experience. So smashing those together in meaningful ways… I think there's just a lot of fun to be had in the relationship.” - Bruce Popko
Topics covered include:
An introduction to Popko. A description of the meteoric growth pickleball has experienced and the continued growth it’s expected to achieve.An explanation of how pickleball aligns with USHBC’s mission to make blueberries the world’s favorite fruit!Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Brittany Lee in Florida, Jody McPherson in North Carolina, Elise Oliver in California, TJ Hafner in Oregon and Luis Vegas in Peru. This was recorded on April 11, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Magami, co-founder and executive chair of AgroVision, a vertically integrated grower, packer, shipper and marketer of blueberries, raspberries, blackberries and table grapes. Recently having celebrated its 10-year anniversary, Agrovision is one of the world’s fastest growing producers and year-round supplier of superfruits, with nearly $300 million in sales. Magami first appeared on “The Business of Blueberries” in episode 115.
“We've been on a mission to transform lives while we evolve in our journey to inspire consumers to live a more nutritious and healthy lifestyle. As I look back, I’m proud of our commitment to sustainability and the impact we've made, proud of our commitment to quality and the impact we've made on consumers, and I think we've just scratched the surface. It's already showing me the impact we can make together as an industry if we put the right quality on the shelf consistently through the year.” – Steve Magami
Topics covered include:
An introduction to Magami and his work. A discussion of the reach, growth and success of AgroVision in securing global markets in the berry and table grape industry.An exploration of the obstacles to different berry varieties and AgroVision’s response.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today, you’ll hear from Brittany Lee in Florida, Jody McPherson in North Carolina, Brody Schropp in Michigan, Derrin Wheeler in Georgia, Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on April 4, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by David Jackson, founder of Family Tree Farms, alongside his sons and son-in-law. Today, they’re a family-owned fruit grower, packer and shipper based in Reedley, California, with additional locations in Peru, Mexico, and Africa. Jackson serves on the NABC Board of Directors and the United Blueberry Advisory Committee, and joins us to share his perspectives on quality, flavor, genetics, marketing and the future of our industry.
“Our mission statement is to consistently produce, package and market the most flavorful fruit in the world. We say that because we know who we sell to, but we always keep in mind that our end customer is that consumer, that person, who puts that fruit in their mouth and says, ‘Wow, that's the most flavorful thing. That's the best thing I've ever eaten.’ We have chosen to differentiate ourselves with flavor, and that comes down to just genetics.” – David Jackson
Topics covered include:
An introduction to Jackson and Family Tree Farms.An exploration of Jackson’s blueberry operation and how they pursue it from the soil up through genetics.A discussion of Family Tree Farms’ journey in the blueberry industry over the years, the challenges they’ve faced and the changes they’ve made.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Brittany Lee in Florida, Mario Ramirez in Mexico and Daniel Bustamante in Peru. This was recorded on March 14, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Jorge Andres Varela, president of Agroberries. Agroberries is a vertically integrated berry producer and marketer with a large worldwide presence and a portfolio of exclusive proprietary genetic varieties. Varela discusses their expansion with Berry Fresh, a marketing arm in the Americas, as well as their recent investment in BerryWorld.
“We have to be united. There's sometimes a little bit of tension between different growing regions, but finally, we're all looking for the same thing. We're looking to increase consumption, to offer a better product to consumers, and I think we have to work together. … An industry that works together is going to be much more successful than everyone doing their own thing on their own.” – Jorge Andres Varela
Topics covered include:
An introduction to Varela. The expansion and growth of Agroberries, Berry Fresh and the recent investment they’ve made in BerryWorld.Varela’s take on expanding the value, quality and consumption of blueberries worldwide.Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Derrin Wheeler in Georgia, Brittany Lee in Florida and Daniel Bustamante in Peru. This was recorded on March 7, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ryan Ellison, produce category manager at Food City, and Joshua Essenburg, category manager at SpartanNash. Both of these retailers participated in a panel at the Blueberry Summit in Savannah last fall where they discussed “Insights and Opportunities for Selling Fresh Blueberries in Retail.” Together, they discuss the opportunity and potential they see in the blueberry market from the perspective of a retailer.
“Our cross-merchandising on blueberries has really evolved a lot and, as that's evolved, so has the way we advertise them and promote them.” - Joshua Essenburg
Topics covered include:
An introduction to Ellison and Essenburg and their work. A discussion of the potential these retailers see in the blueberry industry and the many uses for blueberries that customers can enjoy.Strategies and encouragement retailers can use to support blueberry consumption.Visit blueberryevents.org to learn more and register for the Blueberry Convention, Feb. 28- March 1 in Tucson, Arizona.
Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Daniel Bustamante in Peru and Mario Ramirez in Mexico. This was recorded on February 15, 2024.
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In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by USHBC Chair Shelly Hartmann. As lifelong residents of Southwest Michigan, Shelly and Dennis Hartmann are the owners of True Blue Farms in Grand Junction. Established in 1988, True Blue Farms has grown substantially to 10 subsidiaries, including hundreds of acres of production and the popular Blueberry Store in downtown South Haven. In addition to being the USHBC chair, Hartmann is the past president of the Michigan Frozen Food Packers Association. She penned an inspiring story of her rise to success in the book Chicken Soup for the Entrepreneurial Soul.
“I think what I'm most proud of in 2023 is I saw a lot of people that you may not see work together roll up their sleeves and start working together for the betterment of the industry, and not for the betterment of them or their organization. They put that stuff aside and they really looked at our blueberry industry and they made the best decisions … for our industry, and that made me feel really proud because it's like one big happy blueberry family. ” - Shelly Hartmann
Topics covered include:
An introduction to Shelly Hartmann, USHBC chair, “Blueberry Chicks” podcaster and co-owner of True Blue Farms. An exploration of 2023 USHBC highlights and a discussion of what’s coming in 2024.Visit blueberryevents.org to learn more and register for The Blueberry Convention Feb. 28-March 1 in Tucson, Arizona.
- Visa fler
