Avsnitt
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How Unmarked Street Does It Differently: Tips to Avoid Burnout
In today’s episode, Rachel is addressing a chronic issue in the apparel industry, burnout. Unmarked Street is leading the charge in creating healthier work environments by setting clear boundaries and recognizing what truly matters. You’ll hear practical tips like avoiding work apps on personal devices and maintaining meaningful communication that can transform your daily work experience and help your team thrive.
The pursuit of a balanced life led us to loosely follow a four-day workweek, where Fridays become CEO days for strategic focus and creativity. If a four-day week isn’t feasible in your corporate setting, Rachel offers alternative strategies like Summer Fridays and no-meeting days to help you manage your workload and prevent burnout.
Lastly, we discuss how Unmarked Street's unique approach of combining strategic business coaching with hands-on execution helps alleviate client burnout. By working remotely, we've noticed benefits like increased productivity and significant cost savings, allowing us to attract top-tier talent while maintaining competitive pricing. This episode is not-to-be-missed if you’re headed down the path of burnout.
In this episode, you’ll hear:
-Actionable tips to help avoid burnout and create balance between work and personal life.
-The benefits behind designating certain days of the week for certain tasks.
-Every single person on this planet has a relationship with apparel!
-The importance of being able to relieve stress for the client.
-The difference between hiring a coach and hiring Unmarked Street.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi
In today’s episode, Rachel is sitting down for a chat with Prashanth Paketi, an experienced project manager and consultant who has worked with corporate giants like Adidas and Nike, to share his career journey and insights from the world of apparel. Prashanth takes us through his fascinating transition from Ohio to Germany, painting a realistic picture of the innovative environment and immense resources at major companies like Adidas and Nike. He also candidly discusses the trade-offs of working in large corporations, where roles can be highly specialized, compared to the more varied experience in smaller spaces.
Shifting gears, we explore the dynamic shift from big corporations to the fast-paced world of startups. Prashanth opens up about the initial shock of moving from a well-defined role to a multifaceted one, emphasizing the importance of acquiring diverse skills early on. Drawing parallels to the sports world, we highlight how professionals, much like athletes, benefit from a broad skill set, paving the way for career success through diverse experiences.
Finally, we tackle the transition from corporate roles to consulting, highlighting the unique challenges and opportunities that come with it. Prashanth shares his wisdom on the necessity of flexibility, continuous learning, and confidence when addressing complex challenges in consulting. We discuss the immense value of industry experience, particularly in apparel, and how it shapes a successful consulting career. Wrapping up, we share practical tips on building trust and effective project management, emphasizing the importance of understanding team members as individuals and establishing a shared vision for success.
In this episode, you’ll hear:
-What it’s like to be involved with corporate giants like Adidas and Nike.
-The experience in transitioning from the corporate space to a smaller company in the apparel business.
-How your career experience helps you to be a better consultant.
-Tips on how to build trust within your team!
About Prashanth:
Prashanth is a creative and driven consultant with a passion for finding unique solutions to complex problems. He’s an experienced leader that drives progress - from food manufacturing to sports product development, to ecommerce customization. He has a proven track record of absorbing complexity and discovering new opportunities for his teams. With a background in engineering and innovation, Prashanth is excited to dive into technical conversations while ensuring that all learnings and outcomes are clearly communicable to a broader audience. Originally from Ohio (go Bucks!), Prashanth landed in Portland, Oregon after a few years of living abroad, and spends his free time enjoying the amazing food, beer, and nature that the Pacific Northwest has to offer with his partner, Rachel, and his dog, Remy.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Saknas det avsnitt?
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Best Of: The Top 3 Business of Apparel Podcast Episodes
In today’s episode, Rachel is giving us something a little unique. We’ve compiled the top 3 performing Business of Apparel Podcast episodes for you! This episode includes snippets of the following episodes:
-International vs. Domestic Manufacturing, What You Need to Think About
-Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY
-How to Get Your First Promotion at Work
Like what you hear? We encourage you to go back and listen to the full episodes to get the full experience of why each of these episodes garnered their top spots!
In this episode, you’ll hear:
-Pros and cons between manufacturing internationally and domestically.
-Real-life examples for considering cost, timing, shipping, and quality when it comes to deciding where to manufacture.
-YAY’s background and history within the apparel business and the mistakes she made, while learning how to use those experiences to her advantage.
-Learning to be proactive in your business instead of reactive.
-Promotions are earned, not given.
-Learn to love learning and accept that what seems like the most mundane of tasks is actually helping to get ahead in your career.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
On the Way to Hellville: My Brandy Melville Documentary Review
In today’s episode, Rachel is putting a twist on the subject of sustainability and fast fashion by offering her review of a popular HBO MAX documentary, Brandy Hellville & The Cult of Fast Fashion. Having spent her fair share of time in the trenches of manufacturing with Abercrombie & Fitch, the exclusive yet criticized world of brands like Brandy Melville feels all too familiar. In the “glamor” of fashion, we often ignore the pressing issues of sustainability and inclusivity. These experiences have sharpened Rachel’s skills in creating attire for those who want to be able to have movement and quality in their garments and refuse to settle for anything less than the best.
Today, we're pulling some threads, exposing truths behind 'Made in Italy' and diving into global manufacturing realities. It's not just about the labels; it's about understanding the cultural and economic landscapes that define the apparel industry. And as we stand at the crossroads of consumerism and conservation, the adverse effects of fast fashion become glaringly apparent. Join Rachel in her mission to create awareness so we can begin to make differences and impact the world inside, and outside of the apparel industry.
In this episode, you’ll hear:
-The correlation between the documentary and Rachel’s experiences at Abercrombie & Fitch.
-How the exclusionary nature behind the practices at Brandy Melville and other brands shape societal thinking, especially among certain demographics of young women.
-An explanation of distinct practices used that indicate super low quality in fast fashion brands.
-How fast fashion is continuing to deteriorate sustainability in the apparel industry.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
How to Play The Office Politics Game
In today’s episode, Rachel diving right into corporate office politics and in the industry of apparel, Rachel has learned a thing or two about securing that next promotion or pay raise. It's a journey layered with challenges and requires a combination of strategy, education, and sometimes defensive measures when things go haywire. Rachel goes into how to distinguish yourself from your peers through self-motivated learning in a sector that rewards but doesn't always require it, and offers insights into how a savvy supervisor can be the key to shielding their team from the whirlwind of office politics.
Rachel also gets real about taming a fiery temperament and the transformative power of humility. The road to becoming an effective leader was paved with tough conversations, weekly sit-downs, and accepting the kind of feedback that can sting. Tune in for practical tips on tapping into company resources like tuition reimbursement to fuel your journey without emptying your wallet and why embracing criticism as a catalyst for growth is a move that will continue to provide value in your career for the long haul.
In this episode, you’ll hear:
-You have to learn how to play the corporate office politics game whether you want to or not.
-Actionable tips to set yourself apart and get ahead.
-Ask about tuition reimbursement for continued education!
-Document things being said and incidents if you’re having an issue as work.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Tailoring to Modern Moms in The Apparel Industry with Magda Lasota
In today’s episode, Rachel is chatting with the very talented, Magda Lasota, the force behind MLM Brand! When Magda traded her corporate badge for the entrepreneurial rollercoaster, she didn't just start a business; she sparked a movement for mothers in the workplace. Magda recounts her evolution from a new mom in the corporate grind to an innovator in maternity apparel. She opens up about the postpartum challenges that led her to create a line of stylish nursing wear designed for the modern working mother. Magda's passion shines through as she discusses the support new moms need and how her brand aims to celebrate and empower them every day.
Building a brand from scratch is no small feat, especially when you're committed to sustainability and local production. Magda shares the behind-the-scenes of her journey with MLM Brand, from celebrating the complexities of manufacturing in LA to finding a sweet spot between ethical production costs and her company's core values. The conversation navigates the highs and lows of entrepreneurship and the crucial role of community backing for small businesses like hers. Magda's story is a testament to the resilience and dedication required to craft a brand that not only looks good but feels good—from the manufacturing floor to the boardroom to the playground.
Magdalena Lasota founded MLM BRAND in 2019 because she wanted to make the fourth trimester easier for moms by creating a collection of elevated, timeless maternity pieces. MLM Brand's mission is to create a fewer, better maternity wardrobe so you can feel good and focus on what truly matters in those early months, years of motherhood. MLM Brand's elevated high quality basics are thoughtfully designed to seamlessly fit into your pre-pregnancy style and to achieve stylish, comfortable, motherhood-friendly outfits — in the office and at the playground.
In this episode, you’ll hear:
-How being a mom in the corporate world inspired the MLM Brand.
-Get comfortable with things going wrong as an entrepreneur.
-What it’s really like to manufacture your apparel locally, as opposed to overseas.
-The story behind the innovative Preloved collection within MLM.
-The reality of the costs of returns that most people don’t think about.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
To connect with Magda and the MLM brand: https://mlmbrand.com/
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose!
In today’s episode, Rachel is addressing the digital trolls, encouraging us to clean out our proverbial closets by way of realizing that focusing on the negative comments is worthless, and the reasons why her wardrobe is intentionally small. Rachel shares real strategies to brush off the most unwelcome of digital feedback—yes, even those unsolicited "boob jokes" and those relentlessly negative comments. Maintaining focus on the positive comments to continue pedaling towards success is essentially highlighted in this episode.
When it comes to dressing for success in a sustainable way, Rachel’s got some ideas that are as stylish as they are responsible. We're talking about the chic intersection where business attire meets environmental consciousness, and how Rachel’s minimalist wardrobe choices reflect Unmarked Street's commitment to ethical fashion and professionalism. By choosing quality over quantity and supporting transparent brands, this episode unpacks the long-term financial and ethical gains of a sustainably-minded professional closet.
In this episode, you’ll hear:
-The types of comments coming in from the trolls - the boob jokes are getting old!
-For all of the negative comments, there are always positive comments highlighting the impact that is being made.
-The evolution of Rachel’s closet and why her wardrobe is so small.
-Shopping for high-quality garments vs. low-quality has so much more benefit in the long run…for you and the planet.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Girl Math: Shatter the Stigma and Make It Work For You
In today’s episode, Rachel is approaching the ever-so-popular subject of Girl Math, the stereotype along with it and how to make it work FOR you. We are reclaiming the term as a symbol of women's financial acumen. Rachel describes how, *gasp,* women are actually good with numbers! We will touch on Nicole Lapin's empowering reads and we navigate the misconceptions that often undermine women's abilities in math and money management. Here, being a 'boss bitch' is a badge of honor, symbolizing control over your own life and finances.
Further into our discussion, we explore the smart economics behind fashion and apparel investments and the long-term value of quality apparel. By applying the concept of cost-per-use, we shed light on how luxury items can align with your budgeting practices, ultimately supporting sustainable shopping habits. Rachel also shares valuable industry insights and describes how supporting sustainable brands can not only work for you, but also for the economy, and planet.
In this episode, you’ll hear:
-Guess what!? Girls are good at math too! Don’t buy into the stigma.
-Recommended reading from Nicole Lapin, the inspiration behind Rachel’s leadership style.
-How to figure out if an item is worth purchasing.
-Think about the quality of what you are purchasing.
-Supporting sustainable brands will help you, your budget, the planet, and so much more.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
How to Train for Running A Successful Business with Martha Schoenewe
In today’s episode, Rachel is sitting down with Martha Schoenewe, the creative force behind Tangent Tees, who joins us to weave her personal narrative of overcoming doubt to become a staunch advocate for runners and human beings of every shape and size. We will discover the vibrancy of community and empowerment that color Martha's journey, setting a new standard in the industry that celebrates diversity without penalizing it financially.
Both Rachel and Martha share stories of triumph over trials, and even learning, yes, learning how to love running. We dive into the art of perfecting your pitch, especially in the competitive ring of entrepreneurship. From the small victories like securing that dream domain to discerning between the must-haves and nice-to-haves, every detail matters. Whether you're stitching together the beginnings of your brand or scaling to new heights, this episode is your tailor-made guide to navigating the course of the apparel industry.
Martha Schoenewe is the founder and owner of Tangent Tees. At Tangent Tees, we believe running is for EVERYONE, regardless of size. We design bold, performance-driven apparel that celebrates your curves, supports your every stride, and lets you unleash your inner athlete. No more hiding, no more settling - join the movement and run your way, on your terms.
Tangent Tees was founded to connect people and communities through intentional inclusion. We offer plus-size athletic apparel so that everyone can feel that same sense of community and involvement with small group activities.
Community and people. We all belong.
In this episode, you’ll hear:
-The WHY behind Martha’s mission for starting Tangent Tees.
-Both Martha and Rachel hated running when they first started!
-Martha’s crazy history with running - a testament to how amazing the running community truly is.
-What helped Martha win her pitch competitions?
-How to appropriately build the foundation for your business.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/To connect with Martha and the Tangent Tees brand: https://www.instagram.com/tangent_tees/
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Grade Rules vs. Body Size Charts
In today’s episode, Rachel is addressing a topic that’s been garnering some questions from clients and social media followers, Grade Rules and how they’re different from Body Size Charts. Knowing this difference is a crucial aspect for any apparel brand looking to ensure their clothing fits their customers just right. Rachel goes through the distinctions between body size charts and garment grade rules, emphasizing the need for non-linear grade rules in apparel to accommodate the varied ways body proportions change with size. Brands like Alpine Parrot have mastered size charts, and have demonstrated how utilizing the standards set by industry leaders such as Alvanon and ASTM can aid in achieving a superior fit across all sizes.
In this episode, you’ll hear:
-How grade rules are very different from body size chart rules for a garment.
-Body size charts are more informative for the customer!
-A garment grade rule should measure the garment, not necessarily a body.
-The fabric, amount of stretch, and constantly measuring how bodies are changing plays a huge part in grade rules!
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to her channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Let’s Nerd Out on Cycling Apparel!
In today’s episode, Rachel is taking us on a ride through the exciting world of cycling and apparel! With Rache’s background as a triathlete and experiences from a cycling-enthusiastic environment, we are bringing to light the importance of proper gear in this super-niche yet fascinating sport. We’ll also go through Rachel’s triathlon training to the nuances of different cycling genres.
Whether you're pedaling on a road bike, cruising to the beach, or navigating rugged mountain trails, there's something for every cyclist in this episode. We’ll also nerd out on the specifics of what to wear for each cycling adventure, from the casual tech tees for mountain bikers to the practicality of chamois shorts for long-distance riders. We get to hear recommendations on choosing the right chamois shorts and why they're a game-changer for your riding comfort. We can’t stress enough the essential apparel for road riders while emphasizing the importance of visibility, warmth, and carrying necessary tools. This episode is a must-listen for any cycling (or apparel) enthusiast!
In this episode, you’ll hear:
-A little bit about cycling and how Rachel got involved with it.
-Share the road!! We promise we are not here to piss you off!
-The different types of cycling and the appropriate apparel that coincide.
-What exactly is a chamois and why is it important?
-Other key pieces that are absolutely necessary for cycling.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ -
Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY
In today’s special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability.
The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive.
Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping.
In this episode, you’ll hear:
-The importance of having a process in advance to anticipate challenges instead of putting fires out constantly.
-Ask yourself at least 5 “whys” when you do experience a fire that needs to be put out.
-The most common root causes of “fires” in the industry.
-Knowing what is happening within your business is essential, no matter what role you have in the business.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/---------------------------------------------------------------------------------------------------
Introducing a visionary leader and expert in the fashion industry - the founder of
Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and
consulting services tailored specifically for startups in their initial phases or those
seeking expansion. As a boutique consulting business, YAY and her team dedicate their
focus to one large project at a time, partnering with mid to large-scale retail companies
with Private Label initiatives.
With over 25 years of invaluable industry experience, YAY brings a unique perspective
to the table. Her journey includes successfully building 14 multimillion-dollar Private-
label brands from the ground up. Having held executive roles on both the manufacturing
and retail sides of the industry, YAY’s understanding of the challenges and victories
inherent in building a successful fashion brand is unparalleled. Additionally, her Lean
Six Sigma Black Belt certification enables her to design and redesign end-to-end
processes to eliminate waste and drive profitability growth.
But YAY’s expertise isn’t just theoretical - it’s grounded in real-world experience. As a
solo entrepreneur, she faced the same hurdles and triumphs that many of her clients
encounter. From managing lean budgets to crafting assortments and pitches that
resonate with buyers, YAY has navigated it all.
Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end
roadmap designed to minimize risks, preserve initial funding, and achieve a positive
return on investment. Since then, she has successfully guided dozens of entrepreneurs
to exceptional results, helping them avoid common pitfalls and optimize their processes.
With expertise in merchandising, design, product development, operations, private label
development, and supply chain management, YAY has collaborated with some of the
biggest names in the apparel, fashion, college, and sports licensing retail industries. Her
customized solutions are tailored to each client’s unique needs, ensuring that their
product stands out from the competition and deeply resonates with customers.
But YAY’s mission goes beyond just creating successful fashion products - she’s
committed to building businesses that last. Whether you’re a startup entrepreneur or an
established brand, YAY and her experienced team are here to help you achieve your
fashion business goals.
Schedule a free Brainstorming call with YAY today to take the first step toward realizing
your vision.
Remember to mention the Unmarked Street’s Podcast show to receive a special offer of
20% off any services you need. Let’s transform your fashion dreams into reality
Together.
Links:
Learn more: https://yushkovadesign.com
Case Studies: https://yushkovadesign.com/case-studies/
Self Starter Online Program for Fashion Entrepreneurs Who Want to Win:
https://yushkovadesign.com/products/self-starter/
We share tips and strategies in our weekly articles on
https://www.linkedin.com/company/yushkovadesign/posts/?feedView=articles&viewAsM
ember=true
Roundtable with YAY we host it every first Tuesday of the month at 9:30 am PST.
Topics are published on our linked in company page
https://www.linkedin.com/company/yushkovadesign and you can RSVP as any point at
https://calendly.com/yushkovadesign/executive-roundtable-with-yay
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The Values That Define Who We Are
In today’s episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth.
Today’s current challenges within fashion are discussed as we move through the remaining values. Rachel gives her take on how the increased cost of living, particularly the rising price of groceries, is pushing consumers towards cheaper clothing options and how this shift is influencing the sustainable apparel market.
In this episode, you’ll hear:
-Allow us to reintroduce ourselves!
-How therapy has been a positive experience for Rachel and the role it played in determining core values.
-In-depth explanation of the values of Love, Learning, Honesty, Humor, and Hope.
-How can we impact the world more positively?
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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International vs. Domestic Manufacturing, What You Need To Think About
In today’s episode, Rachel is exploring the nuanced debate of international versus domestic apparel manufacturing. Drawing from Rachel’s extensive experience, we tackle the pressing question of which manufacturing route is best for your apparel brand. We dig into the complexities of cost comparisons, not just focusing on base unit prices but expanding to the additional fees like customs and duties that can heavily influence overall expenses. Using a women's cycling jersey as a practical example, we illuminate how customs codes and duty rates are assigned and their subsequent impact on pricing.
In the realm of manufacturing quality and international shipping, we address common misconceptions and stress that quality isn't solely dependent on the location but on diligent research and forming solid relationships with manufacturers. Rachel is also busting myths about international production, particularly in China, and emphasize the need for visiting production sites to assure quality, regardless of whether they're domestic or overseas.
In this episode, you’ll hear:
-Cost differences and what to consider when working with overseas manufacturers.
-An in-depth explanation of customs and duties fees.
-International shipping options, but be sure to explore the advantages of manufacturing locally.
-The big red flag for why you shouldn’t manufacture in a particular region.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
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Getting Into Details About Project Management Certification
In today’s special episode, Rachel is shining light on the benefits of project management skills, specifically Project Management Professional (PMP) Certification in the apparel industry. We get into the details about what exactly PMP is and why it can bring value to your career and business. Rachel’s evolution at Specialized serves as a testament to how a robust project management toolkit can elevate one's professional journey, regardless of the industry.
The road to PMP certification is an intellectually rigorous one, and we’re pulling back the veil on that challenging endeavor. We recall those nights of intense study, the vast array of textbooks and flashcards, which is reality as Rachel prepped for the PMP exam. Rachel’s path, carved out of a background in fashion design, illustrates that a diverse foundation can not only meet the stringent PMP prerequisites but also enrich the field of project management with fresh perspectives.
As we guide you through the winding application process for PMP certification, Rachel shares the three stringent requirements for applying to take the exam and explores the profound impact that a project management mindset can have on your professional and personal life, all within the vibrant realm of the apparel industry.
In this episode, you’ll hear:
-What Project Management Professional (PMP) Certification is and why you should consider it.
-How Rachel became involved in project management.
-What’s required for eligibility to take the exam? The three requirements!
-A professional perspective on the benefits of having the certification.
We can’t wait to hear what you think of this episode!
For more information about PMP Certification, visit https://www.pmi.org/
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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In today’s special episode, Rachel takes us through the crucial process of hiring for success in apparel brands. Rachel shares how she crafted a dream team by connecting with former colleagues, stressing the value of nurturing a supportive and family-like work environment. At Unmarked Street, Rachel lays out her strategy for recognizing when it's time to bring in additional help to sustain growth, a proactive approach that has proven essential in the journey.
Navigating the complexities of hiring presents unique challenges, especially for entrepreneurs. We explore the hurdles of recruiting for roles outside your expertise, like marketing and social media in Rachel’s case, and the lessons learned in identifying the skill sets these positions demand. The chapter emphasizes the importance of knowing your leadership style and the criticality of making swift personnel decisions to uphold company standards, encapsulating the philosophy of "hire slow, fire fast."
We also dive into the delicate balance small business owners must strike between the need for expert consultants and budget realities. We even talk about the necessity of adapting leadership styles, cultivating patience, and developing standard operating procedures with new team members. Transparency and constant strategy evaluation with the team are underscored, along with the aspiration to eventually attract and afford top-tier talent capable of leading departments.
In this episode, you’ll hear:
-If you have an amazing team, you become that much more enthralled with the work you do every day.
-How to recognize talent and when to choose someone with your demeanor and when not to.
-Bring back testing for interviews!
-What Rachel has realized in herself as she hires in areas she does not consider herself to be an expert in.
-Hire slow, fire fast and remember that transparency is key!
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreetLearn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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In today’s special episode, Rachel reflects on the insights she’s gained from a 20-year career in the corporate world, especially when it comes to climbing the ladder with promotions and raises. It's a journey that demands more than just showing up – it's about ambition, curiosity, and a proactive mindset. I open up about the misconceptions that growth opportunities are a given and how demonstrating your ability to shoulder more responsibility is crucial for moving up. If you're hungry for that next step in your career, this is a conversation you won't want to miss.
Rachel also reflects on the personal growth that comes with navigating career challenges. She gets candid about her own early success and the pitfalls of overconfidence, learning the hard way the value of humility and tact. Through stories of coaching others and learning from feedback, we explore the continuous process of learning and the power of kindness and respect in professional settings. We tackle the common myths around workplace communication and productivity. Rachel recounts a personal story about improving the tone of written communications and how quality trumps speed when it comes to work that gets noticed.
In this episode, you’ll hear:
-Rachel talks about her “fiery” side during her corporate experience.
-What helped Rachel get promoted and all of the skills she acquired on the journey.
-Understand the importance of performing the tasks you don’t want to do.
-Gratitude goes a long way!
-Real-life example of working through the promotion process.
-Bonus tip - Quality of work over quantity, always.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreet
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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In today’s special episode, Rachel is thrilled to welcome back the trailblazer in size-inclusivity, Raquel Vélez! As we reflect on the ever-evolving fashion landscape, Raquel’s insights into the shift from body positivity to body neutrality are not only timely but revolutionary. She eloquently dissects the sensitive nature of industry jargon, advocating for language that uplifts without alienating. Our conversation is a masterclass in thoughtfulness, as we explore the profound implications of embracing our bodies for their strength and ability, rather than their physical form. Raquel's return shines a spotlight on the essential need for mindful communication, ensuring that every individual feels seen and cherished in the world of fashion.
This episode isn't just a discussion; it's a journey through the complex narrative of clothing sizes and the unique hurdles faced by the plus-size market. Together, we confront the myths that shroud clothing tags, stressing that comfort and confidence should always eclipse the arbitrary numbers that dictate size. We tackle the quandaries of vanity sizing and the elusive concept of "true to size" in a world where variety in body shape demands diverse sizing options. We delve into the challenging terrain of sustainable plus-size fashion, addressing consumer reservation, market misconceptions, and the ethical conundrum of crafting affordable yet ethical apparel.
Raquel Vélez is the Founder and CEO of Alpine Parrot, an outdoor apparel company whose mission is to celebrate and foster equitable access to the outside for people of size. In a previous life she was a robotics engineer and software engineering manager, but now she spends her time focusing on great fit, finding amazing materials, and building an inclusive community centered around body neutrality, spending time in nature, and finding joy in any environment. She was named one of Outside Magazine's Outsiders of the Year in 2021 and Well+Good Magazine's Changemakers in 2023.
To connect with Raquel, you can go to her website: Alpine Parrot
In this episode, you’ll hear:
-A discussion around sizing terminology and embracing body neutrality, while understanding that everyone is on their own journey.
-The importance of education and knowing that what the tag says does not matter.
-True-to-size – what does this even mean??
-What happens when brands bring in additional sizes, but don’t sell them?
-How quality of apparel affects your experience in the activities you’re doing.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
https://www.youtube.com/@unmarkedstreet/
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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Celebrating One Year of Podcasting!
In today’s episode, we celebrate an incredible milestone – a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole.
Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront the hard truth about consumer behavior – the gap between the desire for sustainability and the allure of low-cost fashion. It's a poignant reminder of the challenges we face in the industry, from job losses to heavy workloads. Yet, there's hope. Unmarked Street stands firm in its mission to equip apparel professionals with the tools to shine in a competitive job market, advocating for eco-friendly practices.
Wrapping up the episode, we share the evolution of Unmarked Street from our humble beginnings on social media to developing a comprehensive platform, we've tackled budget constraints and the demands of content creation head-on. As Rachel reflects on her growth as a business leader, we invite you to connect with us for all of our social media, podcast, and YouTube content that pave the way for a more informed and sustainable industry. And if this conversation strikes a chord, pass it along to someone who can benefit from our collective insights into the ever-evolving world of apparel.
In this episode, you’ll hear:
-Shout outs and thanks to all of those involved with the podcast and a little glimpse of what goes into creating consistent podcast content.
-Beginner’s luck and the steps beyond - the role it played specifically in Unmarked Street.
-The challenges the apparel industry faced in 2023.
-The importance of creating true demand for sustainability in fashion, not just demanding it without follow-through.
-The unwavering commitment to providing free content and the personal growth Rachel has experienced over the past year.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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What Does it Cost to Build an Apparel Line?
In this episode, Rachel delves into the nitty gritty of launching a custom apparel line. Inspired by last week’s episode with Kelly Roach, we touch on initial funding, gauged customer preferences with merchandising methods like drop shipping, and learned the importance of unique designs. We then dive deep into the realities of the fashion industry, offering a behind-the-scenes look at the steps involved in creating a clothing line, and the strategic planning needed for budgeting and development. You'll come away with a newfound understanding of the costs, from material sourcing to pricing garments for profitability.
Build a solid foundation for your fashion venture by learning the advantages of hourly rates and monthly retainers in apparel development. In this episode, Rachel shares how tapping into the wisdom of industry veterans can change the trajectory of your apparel project. We also discuss the necessity of tech packs and professional guidance when working with manufacturers. With these insights, you're equipped to make informed decisions about hiring the right talent, structuring payment, and allocating your budget for maximum impact on your apparel line.
In this episode, you’ll hear:
-How merchandising is a great way to gauge what your customer wants before diving into creating a custom line.
-The importance of hiring people on your team who have experience and truly know what they’re doing.
-The realities of what costs you will be looking at and the time you should plan to invest in building an apparel line.
-Monthly retainer vs. Hourly costs + real costs associated with each step of the development process.
-How profit can be used correctly to help push your brand forward.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/ - Visa fler
