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In episode #122 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global and US Sports Practice Leader at Deloitte, and one of the key leaders behind the newly announced Athena Pledge to bring more investment into women’s sports.
The Athena Pledge is a 1st-of-its-kind platform with four founding members including AT&T, Capital One, Cisco, and Deloitte, who have united to advance strategic efforts around women’s sports.
The #goal of the Athena Pledge is two-fold:
1️⃣ To mobilize investment, research, and opportunities in women’s sports.2️⃣ To rally other brands to commit to increased spending and support of the women’s sports ecosystem.In this episode, hear Caroline & Pete talk about the short & long-term plans for the Athena Pledge and why the founding members believe it’s good for business - and good for society - to invest in women’s sports.
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In episode #121 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan - the CEO of Parity, Olga Harvey - the COO at the Women’s Sports Foundation, and Mike Nichols - the Chief of Sponsorship Strategy & Activation at Group 1001 and Gainbridge - to discuss a very special women’s sports program taking place this November called Parity Week by Gainbridge.
Gainbridge, Parity & the Women’s Sports Foundation are teaming up to “invest in the future of women’s sports.”
Inspired by Billie Jean King - who started the Women’s Sports Foundation 50 years ago with a $5,000 check - this year, Parity Week by Gainbridge includes the distribution of $150,000 in grants to 21 deserving organizations that support girls & women through sports & education.
Throughout the month of November, grant recipients will execute projects to create more access and opportunities for girls & women in sports across the U.S.
In this episode, hear all the details of the 2024 edition of Parity Week by Gainbridge, and why Parity, the Women’s Sport Foundation, and Gainbridge are committed to helping the next generation of girls & women pursue their athletic dreams.
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In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jax Diener, one of the owners of Watch Me! Sports Bar, which is a new women’s sports bar located in Long Beach, California.
For a long time, Jax has had the desire to own a bar where women could feel comfortable gathering to watch sports.
After learning about The Sports Bra in Portland, Jax immediately went for it, and started collaborating with other leaders in the women’s sports bar movement like Jenny from The Sports Bra, Jen from Rough & Tumble Pub, and Jillian from A Bar of Their Own to pull the plans together for opening Watch Me! in Long Beach.
Today, Jax and the team at Watch Me! are open for business, and on a mission to create a space where women's sports are celebrated, friendships are forged, and empowerment thrives.
In this episode, hear Jax tell the whole story behind Watch Me!, and discuss why it’s been great business to invest in women’s sports.
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In episode #119 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Camryn Novak, the Co-Founder of Rexana Ventures, which is a data-led women’s soccer advisory firm.
Cam & the team at Rexana specialize in club optimization, analysis, and strategy - with a dedicated focus on women’s football.
In partnership with the Retexo Group - the foremost intelligence provider and partner to the buyside of the football M&A market - Rexana leverages comprehensive datasets, rigorous research, advanced analytics, and bespoke statistical models, with the aim to empower its clients to maximize revenue and minimize costs.
In this episode, hear Cam talk about how Rexana is on a mission to accelerate the growth of women’s football organizations - and why the growth of women’s football isn’t slowing down.
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In episode #118 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Raven Jemison, the President of the NWSL’s Kansas City Current.
Raven joined as the Current’s President earlier this year after working across professional sporting organizations like the Milwaukee Bucks, the NBA, the San Francisco 49ers, and the Pittsburgh Pirates.
Now, Raven is bringing her experience to the NWSL to help the Current continue to raise the bar and set new standards for women's sports - like helping open the first stadium in the world purpose-built for a women’s professional team.🏟️
In this episode, hear Raven and Caroline dig into the details of how Raven is leading the KC Current as they innovate to establish best-in-class processes & experiences within women’s sports.
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In episode #117 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Natalie White, the CEO & Founder of Moolah Kicks.
Moolah Kicks is the leading performance brand in women’s basketball, and since launching in 2020, Moolah has been the only brand exclusively committed to creating performance footwear for the women’s game.
Moolah Kicks’ signature “no break in or no burning” technology is designed to have sneakers biomechanically fit the female foot form which virtually eliminates any break-in period, and significantly reduces risk of knee, ankle, and leg injury for female basketball players.
As Moolah approaches 5 years in business, the brand continues to make moves on behalf of women hoopers, including dropping two brand new sneaker models, and announcing a first-of-its-kind partnership with Stanley hydration products - marking the first footwear collaboration for Stanley in the brand’s 111-year history.
In this episode, hear Natalie tell the founding story of Moolah, and why it’s been great business for Moolah to serve the women’s basketball community.
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In episode #116 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down Allyson Felix - who you probably already know as the most decorated American Track & Field athlete of all time - and her and colleague, Cosette Chaput - a longtime sports agent & marketing executive.
Allyson & Cosette, along with Allyson’s brother and longtime business partner, Wes, just launched a new venture called Always Alpha.
Always Alpha is a first-of-its-kind management firm fully focused on women’s sports.
The firm hopes to revolutionize the way that women athletes are represented and address the dated, transactional talent management models that were not necessarily developed to serve women athletes and all of their dynamic layers.
In this episode, hear Allyson & Cosette tell the founding story of Always Alpha and talk about why they believe now is the time to create a management firm focused on women’s sports.
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In episode #115 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Patti Phillips, the CEO of Women Leaders in Sports.
Patti and the team at Women Leaders in Sports believe that the world needs more women in leadership positions in the sports industry.
As the premier leadership organization that develops, connects, advances, and champions women working in sports, Women Leaders in Sports helps women advance into positions of influence in the sports industry.
In this episode, hear Patti & Caroline talk about why having more women leaders in sports will help transform the industry for the better.
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In episode #114 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Ally Eclarin, the Co-Founder of State Champs, which is the first-of-its-kind brick and mortar sports coffee shop where you can (literally) drink coffee and watch sports.
Opening their doors in Kent, Ohio in March of 2024, Ally and co-founder Cassy wanted to create a third space where ✨all✨fans could come and watch sports without having to go to a bar.
Since day one, women’s sports have been baked into the core identity of State Champs, as fans can always expect at least half the TV’s to be playing women’s sports.
In this episode, hear Ally tell the founding story of State Champs, and talk about why it’s been great business to create more equitable spaces in sports.
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In episode #113 of 🎙️The Business Case For Women’s Sports, presented by Ally, we’re discussing a new report from Gather that analyzed the landscape of sports sponsorships among Fortune 500 companies.
The data revealed that 6% - or 33 companies - have sponsorship deals with the WNBA, NWSL, and PWHL, and of the 40 industries studied, not one sponsors women’s sports exclusively.
The apples-to-apples comparison between men’s & women’s sports leagues found that:
🏀 48 Fortune 500 companies sponsor the NBA, while 15 sponsor the WNBA
⚽️ 51 Fortune 500 companies sponsor the MLS, while 19 sponsor the NWSL
🏒 50 Fortune 500 companies sponsor the NHL, while 3 sponsor the PWHL.
In this episode, hear Dave Gaspar, the head of innovation at Gather, talk about the new report, and provide insights around what the data means for the future of women’s sports.
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In episode #112 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kayla Green, the CMO of ATHLOS, which is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ✨ever ✨for a women’s-only track event.
On September 26th, ATHLOS will bring the fastest women in the world to New York’s Icahn Stadium to compete for a $500,000 prize purse + 10% of the event’s revenue.
The event is backed by Alexis Ohanian (the Founder of Reddit and Seven Seven Six Ventures and the husband of Serena Williams) who believes track & field is the next big opportunity in women’s sports.
ATHLOS NYC will feature six events: the 100m, 200m, 400m, 100m hurdles, 800m, and 1500m, and will be broadcast via YouTube, X, ESPN+, and DAZN.
Fans will not only see the fastest women in the world compete, but the event will also be headlined with a musical performance from Megan Thee Stallion.
In this episode, hear Kayla & Caroline discuss all of the details of ATHLOS, and how the event is raising the bar for women in track & field.
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In episode #111 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Santia Deck, a former track and field collegiate athlete who is trailblazing in women’s sports both on & off the field.
Santia first made history by signing the largest contract in the history of women’s tackle football - with being offered a multi-million dollar contract.
In the Summer of 2020, Santia made history again by becoming the first female athlete to own her own sneaker company, TRONUS.
In this episode, hear Santia discuss her work both on & off the field and talk about it’s great business to invest in women athletes.
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In episode #110 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janelle Anderson, the CEO of RIP-IT Sports.
The team at RIP-IT believes that women & girls deserve gear that fits flawlessly, performs optimally, and mirrors the unique requirements of all female athletes.
They are working to create better, more protective safety and performance gear for female athletes to help them elevate their game.
In this episode, hear Janelle & Caroline discuss how RIP-IT is making big moves with apparel and equipment for girls & women in volleyball, softball and soccer.
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In episode #109 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Rogers, a Private Wealth Advisor at Ellevest.
Ellevest is a woman-first financial company that is on a mission to get more money in the hands of women - which includes the sports industry.
In this episode, hear Cam & Caroline discuss why “nothing bad happens when women have more money”, how people can invest in women’s sports, and why it’s a big mistake to treat women’s sports solely as a “charity.”
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In episode #108 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Khristina Williams, a New York City based multimedia journalist, a Forbes 30 Under 30 honoree, a prominent voice in women’s basketball media, and the host of iHeartMedia’s new women’s basketball podcast.
The show, “In Case You Missed It with Khristina Williams,” is a weekly podcast where Khristina breaks down the biggest stories in women’s basketball.
Khristina began her journey covering women’s basketball when she founded the social-digital media platform Girls Talk Sports TV in 2018 after recognizing a large gender gap in basketball coverage.
Fast forward, and today Khristina is changing the game by delivering fans daily, original programming for women’s basketball in a multitude of ways - including through her latest venture with iHeartPodcasts.
In this episode, hear Khristina & Caroline discuss the story behind “In Case You Missed It with Khristina Williams” and why regular coverage of women’s basketball is essential to growing the game.
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In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL).
The NWSL is breaking records at every turn. In the last year alone:
⚽️ Sponsorship revenue is up 43% 💰 The players salary cap is up to $2.75M (up from $1.375M) 🎟️ Ticket resale value is up 49%👏 Game attendance is up 42%📲 Social impressions are up 94%🎽 Merchandise sales are up 300% on NWSLShop.com📺 The league’s new media rights deal with Amazon, CBS, ESPN, and Scripps is worth $240 million (previous deal was $1.5 million with CBS)In this episode, hear Julie & Caroline talk about the incredible growth of the league, and make the business case for why the NWSL is the fastest growing professional women’s sports league in the world.
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In episode #106 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Vandervort, the President of the USL Super League.⚽️
Kicking off on Saturday, August 17th, the USL Super League is a brand new professional women's soccer league in the United States.
As a Division I league, the USL Super Leagues aims to increase the number of professional women's soccer teams in the country, and create more jobs for women at the highest level of the sport.💰
In this episode, hear Amanda and Caroline discuss the league’s plans, and how the USL Super League is setting out to be a global leader in women’s soccer.
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Episode #105 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Dr. Nefertiti Walker, the co-author of the new book: “Slaying the Trolls! Why the Trolls are Very, Very Wrong About Women and Sports.”
Dr. Walker recently co-authored the book with Dr. David Berri to give those who love women’s sports all the evidence they need to win the fight against online “trolls” who naysay or question the value of women’s sports.
In the book, Berri & Walker use arguments, humor, and empirical evidence to prove that what the “trolls” are saying is completely inconsistent with reality – and debunk the antiquated myths that exist about women’s sports.
In this episode, hear Dr. Walker tell the story behind the book, and break down why the “trolls” are very, very wrong about women and sports.
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Just in time for the Paris 2024 swimming competitions… 👀🏅
Episode #104 of 🎙️The Business Case For Women’s Sports, presented by Ally, featuring Shana Ferguson from USA Swimming.
USA Swimming has had quite a year leading up to the 2024 Paris Olympics.
ICYMI, the 2024 USA Olympic Trials took place at Lucas Oil Stadium in Indianapolis, Indiana – which is typically the home of the NFL’s Indianapolis Colts.
The venue allowed for the biggest crowd in history for an indoor swim meet, and viewership across every night of the Trials averaged 3.4 million viewers on NBC, making it the most-watched Olympic Trials since 2016.
In this episode, hear Shana share valuable insights around championing gender equity, and why marketing & uplifting women’s swimming has been a golden marketing strategy.
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In episode #103 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Phil Thomson, the Chief Data Scientist at Parity.
Parity just released what could be the largest study of women’s sports fandom ever.
In partnership with SurveyMonkey, Parity polled over 14,000 global consumers to find out who’s watching women’s sports, why, and what they think of women athletes.
Their research revealed that:👇
📺 73% of people watch women’s sports at least a few times a year, and a higher percentage of *men* watch women’s sports more frequently than women.🛒 Women’s sports fans are 2.8x more likely to purchase a product recommended by a female athlete than by another type of influencer.🛍 32% of *all* women's sports fans are more likely to purchase from a brand that supports women's sports or partners with women athletes, and that number jumps to 44% for U.S. *female* fans of women's sports specifically.📈 25%-33% of women’s sports fans are watching more women’s sports this year compared to last year.💰 50% or more of respondents believe that brands are not investing enough in women’s sports compared to men’s sports.In this episode, hear Phil & Caroline dig into the glass-shattering research, and hear the newest data behind why it’s good business to invest in women’s sports.
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- Visa fler
