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In episode #130 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Andrea Yoch, a co-founder and the Chair of Investor Relations at the Minnesota Aurora Football Club.
The Minnesota Aurora is a women-led, community-owned, pre-professional soccer club playing in the USL W League.✨
Back in 2021, the club made waves by launching a new model of community ownership in women’s sports that allows individuals to become a community owner of the team by investing $100 or above.💰
Since launching, over 3,080 people have invested to become community owners of the team, and now the Aurora are looking towards continued expansion and growth. 👀
In this episode, hear Andrea tell the founding story behind the Minnesota Aurora, and talk about how the club has innovated to create a new way for people to invest in women’s sports.👏
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In episode #129 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Philippa Portnoy & Teresa Saputo-Crerend, the co-founders of LaunchBreak, which is a new networking platform for women athletes who play or played sports.🏆
Philippa & Teresa created LaunchBreak to leverage sports as a powerful way to advance women in society & in professional settings.
The platform offers mentor meetings, resume and job interview prep, and a robust community of over 1500 women ready to support & connect.
In this episode, hear Philippa & Teresa tell the founding story behind LaunchBreak, and talk about why they believe that women are unstoppable together.💪
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In episode #128 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Trisha Goyal, the CEO & Founder of Break Sports.
Since launching in 2020, Break Sports has become one of the largest online social sports booking platforms for casual players in the U.S.
Best known for their “Break The Love” platform for those who play racquet sports, Break Sports offers social sport experiences across 35 states where casual athletes can book, show up, play, and meet new people.🏆
To date, Break Sports has served over 360K users in the U.S. - primarily in racquet sports & golf - and in 2025, the team is setting out to innovate across more sports, including soccer & basketball.
In this episode, hear Trisha talk more about founding an innovative new company in sports, why it’s been good business to create a platform founded in making sports more accessible & inclusive for all who want to play. 🎾
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In episode #127 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with WNBA star and two-time Olympic Gold Medalist Napheesa Collier, and Leila Bahbah, who is the U.S. Women’s Health Brand Lead at Perrigo, maker of Opill.
Opill, which is the first and only daily birth control pill available without a prescription in the U.S., just announced Collier as a new member of “Team Opill.”
The partnership between Collier & Opill builds on the birth control brand’s multi-year partnership with the WNBA which began back in April of 2024.🏀
In this episode, hear Leila talk about why Opill believes it’s good business to sponsor women’s sports, and hear Napheesa talk about why it’s important for her to use her platform to advocate for reproductive health.💪
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In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT.
For Soccer just released a new fan insights report called the 2023-24 United States of Soccer Report that analyzes topics like demographics, fan characteristics, factors that shape soccer fandom in the U.S.
The 2024 key findings include:
🏆 ‘New Arrivals’ - aka respondents who indicated having been soccer fans for 5 or fewer years - have grown by 57% since last year📈 More than 45% of ‘New Arrivals’ are women💡 Those who have become fans within the last year is up 400% year-over-year❤️ Among casual fans, MLS and NWSL are the two most-beloved leaguesIn this episode, hear Heath & Caroline discuss the report, and talk about the context around why women’s soccer is on the rise in the U.S.
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In episode #125 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Nicole Jeter West, one of the co-founders of the newly formed Vanguard Maven Group (VMG).
VMG is a new consultancy that is on a mission to foster meaningful connections between people and brands.
Led by Nicole Jeter West, Danita Randolph, and Jadan Randolph, VMG is aiming to be "more than just a marketing and creative consulting agency; we are pioneers, leaders, and Mavens of sports, entertainment, and culture."
In this episode, hear Nicole tell the founding story behind VMG, and how the team is setting out to be a force for change in women’s sports.
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In episode #124 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet WNBA legend Sheryl Swoopes and long-time sports journalist Terrika Foster-Brasby, who are the co-hosts of iHeartMedia’s newest women’s sports series called, Levels To This.
The series aims to feature real conversations - primarily with women - about what it takes to excel at the highest level in their respective fields.
Once a week, Swoopes and Foster-Brasby will discuss the hardwork and obstacles that come along with being at the top of their game, and will dive into their personal highs and lows.
In this episode, hear the full story behind “Levels To This with Sheryl Swoopes & Terrika Foster-Brasby.”
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In episode #123 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Arielle Knutson, the CEO of Oiselle.
Founded in 2007, Oiselle is a “By Women, For Women” performance-oriented apparel brand rooted in running.
Investing in women has always been part of the ethos of Oiselle through the product they create, the athletes they partner with, and the communities they serve.
Oiselle exists to help female athletes experience the joy of running and the transformative power of sport.
In this episode, hear Arielle talk about how Oiselle is helping women all over the world find tested, trusted, quality products that work as hard as they do.
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In episode #122 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global and US Sports Practice Leader at Deloitte, and one of the key leaders behind the newly announced Athena Pledge to bring more investment into women’s sports.
The Athena Pledge is a 1st-of-its-kind platform with four founding members including AT&T, Capital One, Cisco, and Deloitte, who have united to advance strategic efforts around women’s sports.
The #goal of the Athena Pledge is two-fold:
1️⃣ To mobilize investment, research, and opportunities in women’s sports.2️⃣ To rally other brands to commit to increased spending and support of the women’s sports ecosystem.In this episode, hear Caroline & Pete talk about the short & long-term plans for the Athena Pledge and why the founding members believe it’s good for business - and good for society - to invest in women’s sports.
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In episode #121 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan - the CEO of Parity, Olga Harvey - the COO at the Women’s Sports Foundation, and Mike Nichols - the Chief of Sponsorship Strategy & Activation at Group 1001 and Gainbridge - to discuss a very special women’s sports program taking place this November called Parity Week by Gainbridge.
Gainbridge, Parity & the Women’s Sports Foundation are teaming up to “invest in the future of women’s sports.”
Inspired by Billie Jean King - who started the Women’s Sports Foundation 50 years ago with a $5,000 check - this year, Parity Week by Gainbridge includes the distribution of $150,000 in grants to 21 deserving organizations that support girls & women through sports & education.
Throughout the month of November, grant recipients will execute projects to create more access and opportunities for girls & women in sports across the U.S.
In this episode, hear all the details of the 2024 edition of Parity Week by Gainbridge, and why Parity, the Women’s Sport Foundation, and Gainbridge are committed to helping the next generation of girls & women pursue their athletic dreams.
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In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jax Diener, one of the owners of Watch Me! Sports Bar, which is a new women’s sports bar located in Long Beach, California.
For a long time, Jax has had the desire to own a bar where women could feel comfortable gathering to watch sports.
After learning about The Sports Bra in Portland, Jax immediately went for it, and started collaborating with other leaders in the women’s sports bar movement like Jenny from The Sports Bra, Jen from Rough & Tumble Pub, and Jillian from A Bar of Their Own to pull the plans together for opening Watch Me! in Long Beach.
Today, Jax and the team at Watch Me! are open for business, and on a mission to create a space where women's sports are celebrated, friendships are forged, and empowerment thrives.
In this episode, hear Jax tell the whole story behind Watch Me!, and discuss why it’s been great business to invest in women’s sports.
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In episode #119 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Camryn Novak, the Co-Founder of Rexana Ventures, which is a data-led women’s soccer advisory firm.
Cam & the team at Rexana specialize in club optimization, analysis, and strategy - with a dedicated focus on women’s football.
In partnership with the Retexo Group - the foremost intelligence provider and partner to the buyside of the football M&A market - Rexana leverages comprehensive datasets, rigorous research, advanced analytics, and bespoke statistical models, with the aim to empower its clients to maximize revenue and minimize costs.
In this episode, hear Cam talk about how Rexana is on a mission to accelerate the growth of women’s football organizations - and why the growth of women’s football isn’t slowing down.
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In episode #118 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Raven Jemison, the President of the NWSL’s Kansas City Current.
Raven joined as the Current’s President earlier this year after working across professional sporting organizations like the Milwaukee Bucks, the NBA, the San Francisco 49ers, and the Pittsburgh Pirates.
Now, Raven is bringing her experience to the NWSL to help the Current continue to raise the bar and set new standards for women's sports - like helping open the first stadium in the world purpose-built for a women’s professional team.🏟️
In this episode, hear Raven and Caroline dig into the details of how Raven is leading the KC Current as they innovate to establish best-in-class processes & experiences within women’s sports.
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In episode #117 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Natalie White, the CEO & Founder of Moolah Kicks.
Moolah Kicks is the leading performance brand in women’s basketball, and since launching in 2020, Moolah has been the only brand exclusively committed to creating performance footwear for the women’s game.
Moolah Kicks’ signature “no break in or no burning” technology is designed to have sneakers biomechanically fit the female foot form which virtually eliminates any break-in period, and significantly reduces risk of knee, ankle, and leg injury for female basketball players.
As Moolah approaches 5 years in business, the brand continues to make moves on behalf of women hoopers, including dropping two brand new sneaker models, and announcing a first-of-its-kind partnership with Stanley hydration products - marking the first footwear collaboration for Stanley in the brand’s 111-year history.
In this episode, hear Natalie tell the founding story of Moolah, and why it’s been great business for Moolah to serve the women’s basketball community.
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In episode #116 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down Allyson Felix - who you probably already know as the most decorated American Track & Field athlete of all time - and her and colleague, Cosette Chaput - a longtime sports agent & marketing executive.
Allyson & Cosette, along with Allyson’s brother and longtime business partner, Wes, just launched a new venture called Always Alpha.
Always Alpha is a first-of-its-kind management firm fully focused on women’s sports.
The firm hopes to revolutionize the way that women athletes are represented and address the dated, transactional talent management models that were not necessarily developed to serve women athletes and all of their dynamic layers.
In this episode, hear Allyson & Cosette tell the founding story of Always Alpha and talk about why they believe now is the time to create a management firm focused on women’s sports.
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In episode #115 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Patti Phillips, the CEO of Women Leaders in Sports.
Patti and the team at Women Leaders in Sports believe that the world needs more women in leadership positions in the sports industry.
As the premier leadership organization that develops, connects, advances, and champions women working in sports, Women Leaders in Sports helps women advance into positions of influence in the sports industry.
In this episode, hear Patti & Caroline talk about why having more women leaders in sports will help transform the industry for the better.
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In episode #114 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Ally Eclarin, the Co-Founder of State Champs, which is the first-of-its-kind brick and mortar sports coffee shop where you can (literally) drink coffee and watch sports.
Opening their doors in Kent, Ohio in March of 2024, Ally and co-founder Cassy wanted to create a third space where ✨all✨fans could come and watch sports without having to go to a bar.
Since day one, women’s sports have been baked into the core identity of State Champs, as fans can always expect at least half the TV’s to be playing women’s sports.
In this episode, hear Ally tell the founding story of State Champs, and talk about why it’s been great business to create more equitable spaces in sports.
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In episode #113 of 🎙️The Business Case For Women’s Sports, presented by Ally, we’re discussing a new report from Gather that analyzed the landscape of sports sponsorships among Fortune 500 companies.
The data revealed that 6% - or 33 companies - have sponsorship deals with the WNBA, NWSL, and PWHL, and of the 40 industries studied, not one sponsors women’s sports exclusively.
The apples-to-apples comparison between men’s & women’s sports leagues found that:
🏀 48 Fortune 500 companies sponsor the NBA, while 15 sponsor the WNBA
⚽️ 51 Fortune 500 companies sponsor the MLS, while 19 sponsor the NWSL
🏒 50 Fortune 500 companies sponsor the NHL, while 3 sponsor the PWHL.
In this episode, hear Dave Gaspar, the head of innovation at Gather, talk about the new report, and provide insights around what the data means for the future of women’s sports.
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In episode #112 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kayla Green, the CMO of ATHLOS, which is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ✨ever ✨for a women’s-only track event.
On September 26th, ATHLOS will bring the fastest women in the world to New York’s Icahn Stadium to compete for a $500,000 prize purse + 10% of the event’s revenue.
The event is backed by Alexis Ohanian (the Founder of Reddit and Seven Seven Six Ventures and the husband of Serena Williams) who believes track & field is the next big opportunity in women’s sports.
ATHLOS NYC will feature six events: the 100m, 200m, 400m, 100m hurdles, 800m, and 1500m, and will be broadcast via YouTube, X, ESPN+, and DAZN.
Fans will not only see the fastest women in the world compete, but the event will also be headlined with a musical performance from Megan Thee Stallion.
In this episode, hear Kayla & Caroline discuss all of the details of ATHLOS, and how the event is raising the bar for women in track & field.
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In episode #111 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Santia Deck, a former track and field collegiate athlete who is trailblazing in women’s sports both on & off the field.
Santia first made history by signing the largest contract in the history of women’s tackle football - with being offered a multi-million dollar contract.
In the Summer of 2020, Santia made history again by becoming the first female athlete to own her own sneaker company, TRONUS.
In this episode, hear Santia discuss her work both on & off the field and talk about it’s great business to invest in women athletes.
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