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In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.
VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.
In this episode, Anna shares:
📱 Why digital access is critical to growing women’s sports fandom.⚽ How VICTRA is organizing the women’s soccer ecosystem.🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.…AND why now is the perfect time to invest in women’s sports tech.
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In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).
For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA.
The mission of the WNBPA is to leverage the collective wisdom and vision of WNBA players and fully commit to affirming, defending, and advancing player interests on and off the court.
Terri has dedicated her career to advocating for women athletes, fighting for fair wages, better working conditions, and sustainable growth within the business of women’s sports.
In this episode, Terri shares:
💪The importance of collective bargaining and the WNBPA’s fight for fair compensation and protections. 💰The need for more investment into every aspect of women’s sports.⚡️Why the mantra of current CBA negotiations is, “It’s business.”More from GOALS
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Saknas det avsnitt?
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In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.
Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty and body image.
In this episode, Jodi shares:
The story behind founding a toy company that fought against harmful gender stereotypes.Why she wrote her new book, “More Than a Doll” to spark change beyond the toy aisle.…and what it takes to build a purpose-driven brand that empowers young girls through sports.
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In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13, which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe.
Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t just good sport; it’s good business.
In this episode, Victoire shares:
🌍 How Mercury13 is building Europe’s next generation of super clubs.💸 Why financial independence is critical to sustainable growth.⚽ What they’ve learned from their first acquisition of F.C. Como Women.…and why she believes women’s sports might just be the most powerful gender equality movement in history.
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In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield.
In this episode, Kendall shares:
📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL💄 Why her new partnership with @elfcosmetics is about more than makeup🏒 What it means to be able to play in a professional women’s hockey league like the PWHL...and why investing in women’s hockey is great business.
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In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.
Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.
In this episode, Emily shares:
💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.📈 How smart brands are unlocking white space in the women’s sports market.👀 What brands need to rethink about traditional sponsorship frameworks.More from GOALS
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In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).
Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams across the U.S. and internationally.
In addition to being a top player in the WFA, Lois is also one of the key leaders behind the scenes leading social media efforts for the league, helping to amplify players, teams, and strategic league partners – like Wilson and the All Women’s Sports Network.
In this episode, Lois shares:
📱 How she built a following of 500K+ to spotlight women in football.🎥 Why media access and social reach are game changers for growth.🏈 What’s next for the WFA, including the launch of a national flag league.💰 Why investment, sponsorship, and visibility are key to the future of the sport.More from GOALS
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In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.
Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis.
The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.
In this episode, Madeline shares:
📊 Why visibility in media matters for women’s sports. 📺 How the Institute's data proves the “if she can see it, she can be it” effect.🧠 The role media plays in shaping perceptions and investments in women athlete.📈 What still needs to change to unlock the full business potential of women’s sports.More from GOALS
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In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with women’s sports powerhouse Karina LeBlanc.
Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports, the ownership group behind the Portland Thorns and the new WNBA Portland expansion team.
In this episode, Karina shares:
🏟 How RAJ Sports is building a $150M dual-sport women's performance center to set a new global standard.🏀 Why Portland is becoming the global epicenter of women’s sports.🚀 Why investing in women's sports is no longer a charitable cause — it’s a smart, strategic business move.More from GOALS
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In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis.
Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in women’s sports.
In this episode, hear Raquel & Lagen discuss:
📈 Why Mulier Fortis is positioned to solve key human resources challenges in women’s sports. 🎯 What success looks like for Mulier Fortis (which by the way, translates to “a strong woman” in English). 📰 How media coverage can change the direction of the women’s sports movement.More from GOALS
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In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.
After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.
In this episode, RaShauna shares how the Washington Spirit is:
⚽ Expanding access to women’s soccer in D.C.📈 Why investing in community is key to sustainable growth.📣 Her strategy for reaching new and untapped fan segments.RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.
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Women’s sports is predicted to be the next multi-billion dollar industry.💰
In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.
New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for the first time in 2025.
Deloitte’s new report - "Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth"- highlights a 240% revenue increase in pro women’s sports over the past 4 years, and forecasts that women’s sports will reach $2.35 billion in global revenue in 2025.
This projection follows a groundbreaking year in 2024, where women’s sports surpassed expectations, generating $1.88 billion in revenue – a significant jump from Deloitte's original $1.3 billion prediction.
In this episode, hear Jenny & Pete share:
📊 Why women’s sports are growing at an unprecedented rate.🏀Which sports & markets are driving the revenue boom.💼 Why the business case for women’s sports has never been stronger.More from GOALS
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In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews U.S. soccer legend Briana Scurry.
One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team.
Off the field, Briana’s story is just as powerful — from facing a career-ending injury and financial hardship to becoming an outspoken advocate for mental health, concussion awareness, and financial empowerment for women athletes.
Now, she’s joining Caitlin Clark, Billie Jean King, and Annika Sörenstam as a Gainbridge ambassador to help financially empower the current and next generation of female athletes.
In this episode, Briana shares:
🧠 How the end of her soccer career nearly cost her everything — including her gold medals. 💵 Why she’s on a mission to teach athletes about financial wellness. ⚽️ What her new partnership with Gainbridge means for the future of women’s sports.📢 Why investing in women’s sports is a business opportunity and a responsibility.More from GOALS
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In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation, which is a new U.S.-based pro volleyball league that’s making waves in women’s sports.
With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay.
In this episode, Jen shares:
🏐 The founding story behind PVF and how it’s growing fast in season two.
📺 How broadcast deals & local ownership are fueling fan engagement.
💸 Why now is the time for brands & investors to get into women’s volleyball.
More from GOALS
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In episode #140 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Alex Sanchez, Managing Director of FIBA 3x3.
FIBA 3x3 Women’s Basketball is breaking new ground as it becomes a marquee feature on Whoopi Goldberg’s new All Women’s Sports Network. 🏀✨
As a dynamic, fast-paced format of basketball, FIBA 3x3 has been a game-changer for global basketball since its Olympic debut in 2021.
With a dedicated women’s circuit, it’s paving the way for increased visibility and growth in women’s sports.
In this episode, Alex shares insights on the partnership with Whoopi Goldberg and the impact of FIBA 3x3 on the global women’s basketball landscape. 🌍
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In episode #139 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Amanda Calabrese & Greta Meyer, the co-founders of Sequel, a revolutionary tampon brand designed for comfort and reliability by female athletes and engineers.
Amanda & Greta are not just disrupting the period care industry—they’re changing the game for women athletes everywhere.
With their innovative spiral tampon, Sequel is re-engineering the tampon for the first time in 80 years, creating a product that addresses the unique needs of athletes who menstruate.
In this episode, Amanda and Greta share:
💡 How their experiences as athletes and engineers led to Sequel’s creation.👑 How Sequel is changing the game for athletes who menstruate.🏆 Why investing in women’s sports means supporting innovative products designed for women athletes.More from GOALS
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In episode #138 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews veteran sports journalist and author, Jane McManus, about her new book, The Fast Track: Inside the Surging Business of Women’s Sports.
In “The Fast Track,” Jane dives deep into the rapid growth of women’s sports, exploring the wins, the challenges, and the untapped potential across the industry.
From game-changing moments to the systemic barriers that have held back the rise of women’s sports, Jane gives listeners an insider’s look into the forces shaping this space.
In this episode, Jane shares:
📚 The story behind “The Fast Track” and why she felt the timing was right.🏆 The key wins in women’s sports that helped catalyze its popularity.📈 What needs to happen next to keep the momentum going.More from GOALS
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In episode #137 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews two-time World Cup champion, Ashlyn Harris, about her newest venture—hosting the Wide Open with Ashlyn Harris podcast on iHeart Women’s Sports.
In “Wide Open,” Ashlyn is stepping beyond the field to have raw, real conversations about the challenges of elite athletes, the realities of mental health, and the unspoken struggles of life after sport.
In this episode, Ashlyn shares why she’s using her platform to peel back the layers of identity, vulnerability, and healing, and why investing in women’s sports means investing in the full stories of the athletes who make it great.
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In episode #136 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sandra Richards, Managing Director at Morgan Stanley, and Gwen Le Berre, Head of Responsible Investing at Parametric.
Morgan Stanley and Parametric are revolutionizing how we think about investing in sports with the newly launched “Parametric Custom Core Sports League Strategy,” which is a groundbreaking solution that allows their clients to invest in companies supporting sports leagues—including women’s leagues—through public equities.🏀✨
In this episode, Sandra and Gwen share how this innovative strategy is providing new opportunities for investors, elevating women’s sports, and proving once again why it’s good business to invest in women’s sports.
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In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective.
Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it.
Through her new partnership with Athleta, she’s working to inspire young athletes, improve performance apparel for women, and advocate for more brand investment in women’s sports.
In this episode, Kate shares:
🏀 What it means to be part of Athleta’s mission to empower women 👕 How she’s influencing Athleta’s women’s performance apparel design 📈 Why brands should invest now in women’s sports before they get left behindMore from GOALS
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- Visa fler
