Avsnitt
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Can you build a business that does good for the world and makes a profit? Colin McIntosh has done it—twice.
📊 According to Deloitte, purpose-driven companies grow three times faster than their competitors.And 63 percent of consumers prefer to buy from companies that reflect their values (Cone Communications).
Join us for this episode of The Bliss Business Podcast with Colin McIntosh, Founder & CEO of Sheets & Giggles and SheetsResume.com, as we explore how conscious capitalism can transform not one but two brands.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Sheets & Giggles grew from zero to $1M/month in just two years—while donating over $250,000 to charity
+ Why SheetsResume.com is giving free resume support to laid-off government workers, helping them transition to new careers
+ The power of purpose, humor, and authenticity in building brand loyalty
+ Practical steps to balance profit with purpose—without losing your values
Whether you’re a founder, a marketer, or someone who believes in business as a force for good, this episode is for you.
💬 What’s the most purpose-driven brand you’ve ever bought from?
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Marketing has lost its soul. Let’s get it back.
64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture)
Yet most marketing still sounds like this:
“Optimize operational workflows to drive scalable efficiencies.”
That’s not connection. That’s a keyword graveyard.
In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, we explored how purpose, empathy, and emotional resonance can transform your marketing from hollow to human.
Here’s what we cover:
+ What the “Empathy Gap” is—and how to close it
+ How mirror neurons and emotional contagion drive loyalty
+ Why purpose-driven brands grow 3x faster (Deloitte)
+ Live demos of how aiCMO can turn soul into strategy—in seconds
We also brake down three campaigns that still give people goosebumps:
⚡ Dove’s Real Beauty
⚡ Apple’s Think Different
⚡ Always’ Like a Girl
Hosted by Stephen Sakach, Mike Liwski and Tullio Siragusa
Each one shows what happens when brands choose courage over convention.
Great marketing doesn’t just sell.
It inspires.
It builds love into scalable systems.
Let’s stop creating noise and start creating meaning.
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Saknas det avsnitt?
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Purpose isn’t a tagline—it’s a living, breathing part of your business. But as your company grows, how do you keep that purpose alive and aligned?
This week on our final Scaling with Purpose Kit Series, we explore:
✅ When and how to evolve your company’s purpose without losing its soul
✅ Why staying static can lead to irrelevance—and how to adapt with integrity
✅ Real examples of brands expanding impact by reconnecting with their essence
✅ Practical strategies for aligning purpose with your team, your customers, and your campaigns
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher
If your business is evolving, your purpose should too. Join us for this final episode in the series—designed to help leaders scale without losing what matters most.
💬 What does evolving your company’s purpose look like in your world? Drop a comment and join the conversation.
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Grief in the Workplace: Are We Doing Enough?
📊 Did you know that one in nine employees in the U.S. experiences the death of a loved one each year? Yet 51 percent of those employees leave their job within 12 months of the loss (Harvard Business Review).
Join us for an episode of The Bliss Business Podcast with Justin Clifford, CEO of Bereave, as we explore how businesses can support grieving employees with compassion, clarity, and care.
🎙️ Hosted by Stephen Sakach & Tullio Siragusa
In this episode, we’ll discuss:
+ The hidden costs of grief in the workplace (over $75 billion annually in the U.S.)
+ Why most companies fail to support grieving employees effectively
+ Practical strategies to build a grief-informed workplace
+ How Bereave is helping businesses turn compassion into action
If you’re a leader, HR professional, or someone who believes in creating a more human-centric workplace, this episode is for you.
💬 How does your company support grieving employees?
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🔎 Did you know that 70% of franchise businesses fail within their first five years? (Source: Franchise Business Review)
But it doesn't have to be that way.
Join us for an episode of The Bliss Business Podcast with Carnie Fryfogle, CEO of CR3 American Exteriors, as we explore how empathy, innovation, and purpose can transform franchise success.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Carnie’s people-first approach has helped franchises thrive where others fail
+ The empathetic systems and support methods he uses to empower franchisees
+ Why purpose-driven businesses grow 3x faster (Source: Deloitte)
+ How love, care, and connection are the ultimate competitive advantage
Whether you’re a franchise owner, a business leader, or someone looking to build a more resilient organization, this episode is for you.
💬 What’s the most human thing you’ve ever seen a brand do?
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What separates forgettable brands from beloved ones?
In this week’s episode of the Scaling with Purpose Kit, we explore how purpose-driven branding transforms customer relationships, creates emotional resonance, and builds movements—not just markets.
In this episode, we’ll cover:
✅ Why consistency across brand, voice, and experience is a purpose issue
✅ How to turn your mission into magnetic storytelling
✅ The secret behind emotional connection and 306% higher customer lifetime value
✅ How brands like H-E-B are winning through purpose in action
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher
Forget branding checklists. This is about aligning every touchpoint—ads, content, packaging, and tone—with the deeper “why” that moves people.
💬 What brand do you admire for living its purpose?
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Can a business become more than a brand—can it become a community?
Join us for an episode of The Bliss Business Podcast with Aaron Morfin, CMO of Cilantro Taco Grill, as we explore how authenticity, empathy, and connection can transform a business.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Aaron built a thriving brand rooted in family values and community care
+ The systems and practices he uses to lead with empathy, both for customers and his team
+ Why authentic connections create loyal customers and resilient businesses
+ The hidden competitive advantage of making people feel seen, valued, and connected
Whether you’re a business owner, team leader, or someone who believes in the power of human connection, this episode is for you.
💬 What does community mean to you in business?
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What happens when a company grows because it puts people first—not in spite of it?
Join us for a episode of The Bliss Business Podcast with Jeff Wharton, CEO of Bloomin’ Blinds Franchise Corp, as we explore how empathy isn’t just a leadership trait—it’s a growth strategy.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Jeff leads a nationwide franchise with trust and emotional intelligence
+ What it looks like to operationalize empathy across teams and systems
+ How purpose and compassion fuel performance in franchise culture
+ Why businesses that prioritize care and connection build long-term success
If you’ve ever wondered how to lead with heart and scale with intention—this conversation is for you.
💬 What does empathetic leadership mean to you? Drop your thoughts and join us!
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As your company scales, so do the risks of misalignment. Purpose can get buried under growth targets, new hires, or stakeholder pressure. So how do you stay grounded in what matters most?
Join us for a new episode of the Scaling with Purpose Kit—a mini-series on The Bliss Business Podcast exploring how to build and grow with intention.
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherIn this episode, we’ll unpack:
✅ Why purpose tends to fade as complexity increases✅ How to embed purpose into hiring, promotions, and rituals
✅ What it means to turn purpose into a living system
✅ Real-world examples of companies that scaled without losing their soul
If you’re navigating growth and want to make sure your mission scales with you, this one’s for you.
💬 How do you keep your company’s purpose alive as you grow? Share in the comments and join us Wednesday.
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What happens when you scale a business with your values—not at the expense of them?
Join us for a powerful conversation with Shannon Wilburn, Co-founder of Shine Executive Coaching and co-founder of Just Between Friends Franchise, as we explore how conscious capitalism creates deeper trust, stronger teams, and more meaningful growth.
In this episode, we’ll unpack:
+ What it really takes to build community inside your company and with your customers
+ How to scale a values-based business without losing your culture
+ Why emotional intelligence and connection drive retention, trust, and profitability
+ The leadership mindset shift from control to collaboration
🎙️ Hosted by Stephen Sakach & Mike Liwski
This episode is for founders, franchise leaders, and purpose-driven entrepreneurs who want to build companies where people—and profits—can thrive together.
💬 What does community mean to your business? Drop your thoughts in the comments and tune in.
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What separates startups that fizzle from those that thrive?
Join us for an episode of The Bliss Business Podcast featuring Bruce Cleveland—founder & CEO of Traction Gap Partners, bestselling author of Traversing the Traction Gap, and the investor behind billion-dollar outcomes like Marketo, C3 AI., Vlocity, a Salesforce Company, and Doximity.
🎙️ Hosted by Stephen Sakach, Michael Liwski & Tullio Siragusa
In this conversation, we explore:
✅ Why most companies fail in the go-to-market gap—and how to avoid it
✅ How the Traction Gap Framework helps teams go from MVP to Minimum Viable Company
✅ The role of purpose, culture, and emotional intelligence in building scalable, sustainable businesses
✅ How founders can evolve into high-impact leaders who create enduring value
Whether you're a founder, product leader, or investor, this episode offers practical insights on how to engineer momentum—and soul—into your company’s growth story.
What’s the biggest gap you’ve seen in early-stage growth? Drop it in the comments.
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What makes someone rave about a brand—unprompted?
It’s not features. It’s not price.
It’s meaning.
It’s emotional connection.
In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyond sales to build movements. They turn customers into evangelists by aligning with their values, telling compelling stories, and delivering experiences that make people feel something.
In this episode:
+ Learn why emotionally connected customers have 306% higher lifetime value
+ Hear real-world examples of how brands create loyal fanbases
+ Discover how to build love into your marketing systems
Ready to go beyond transactions and start curating belonging?
Join our upcoming webinar at aicmo.io/workshop
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Change is inevitable—but how we lead through it determines whether we build trust or spark resistance.
Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds in business and leadership:
🔹 Doug Kirkpatrick – Self-management expert
🔹 Lisa M. Brazelton – Organizational transformation strategist
🔹 Jose Leal – Purpose-driven systems designer
🎧 Hosted by Stephen Sakach, Tullio Siragusa, Michael Liwski
In this round table episode, we explore:
✅ Why even well-intentioned change triggers resistance
✅ The emotional toll of transformation on teams
✅ How leaders can navigate tension with empathy and self-awareness
✅ Real strategies for building buy-in, trust, and momentum
Whether you’re leading a growing team, reimagining your organization’s structure, or navigating transformation in uncertain times—this conversation is for you.
💬 What’s the most powerful change leadership lesson you’ve learned? Share it below and tune in.
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What happens when a company stops chasing only profit and starts building with purpose?
Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt, legendary entrepreneur, founder of Jackson Hewitt, Liberty Tax, and now Loyalty Brands—a franchise network built on trust, service, and mission-driven growth.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How John has scaled multiple companies by leading with heart
✅ Why loyalty and community are the most undervalued business assets
✅ What conscious capitalism really looks like in practice
✅ How to empower entrepreneurs while staying grounded in purpose
📊 Purpose-driven companies consistently outperform financially—but more importantly, they create movements people want to be part of.
💬 What does “conscious capitalism” mean to you? Join the conversation and bring your questions—we’ll be LIVE and listening.
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Marketing isn’t just about being seen—it’s about being felt.
In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth:
People aren’t just looking for products. They’re looking for meaning. And the brands that win? They don’t just sell—they stand for something.
73% of consumers say they’re willing to pay more for products that align with purpose and sustainability. (Nielsen, 2023)
Purpose-driven brands grow 2.5x faster than competitors. (The Purpose Study)
This episode unpacks:
+ Why purpose is the new marketing superpower
+ How emotional connection creates customer evangelists
+ The secret to building movements, not just markets
It’s not about clever campaigns—it’s about conviction. When purpose drives your message, your brand becomes unforgettable.
Ready to lead with purpose?
Join us on this journey and register now for the upcoming workshop at aiCMO.io/workshop
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Why Marketing Feels Broken—And How to Fix It
Marketing today is louder than ever. But is anyone actually listening?
In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing has lost its way.
We’ve traded emotional connection for conversion tactics, storytelling for shouting, resonance for reach.
The result?
People are tuning out. Trust is fading. And brands are becoming forgettable.
Here’s what we cover:
+ Why most marketing is built for transactions—not relationships
+ The high cost of ignoring emotional connection (hint: $24B in ad blockers in 2024)
+ What it really means to build resonance instead of just reach
+ How empathetic storytelling outperforms logic-based messaging by 23% (Source: IPA DataBank)
We don’t need more noise. We need meaning.
Because when you build connection, you build loyalty. And when you lead with empathy, marketing becomes a movement.
Ready to rethink your strategy?
Sign up for our upcoming webinar where we go deeper and show you how purpose-driven, emotionally intelligent marketing is transforming results.
Register now: https://aicmo.io/workshop
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What if your business wasn’t just a brand—but a beloved part of the community?
Join us on The Bliss Business Podcast for an inspiring conversation with Sally Facinelli, CEO of Salty Dawg Pet Salon—a fast-scaling pet care brand that’s redefining what it means to lead with empathy, loyalty, and heart.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How to build customer and franchise loyalty through emotional connection
✅ The role of values and purpose in creating lasting community impact
✅ How Sally scaled her brand without losing its soul
📊 Fun fact: 64% of consumers say shared values help them connect with brands—and 57% will spend more with brands they feel connected to. (Sprout Social)
Salty Dawg isn’t just about grooming pets—it’s about creating a movement of care, belonging, and authentic leadership in the service world.
💬 How does your brand build community and trust? Share your thoughts in the comments—and tune in for a conversation that will leave you energized to lead with heart.
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In a noisy digital world, real connection is your biggest competitive advantage.
In this week’s episode of the Scaling with Purpose Kit, we explore how mission-led brands build movements—not just marketing. It’s about more than product or performance—it’s about creating belonging.
✅ How to attract customers and partners who believe in your mission✅ The power of transparency and shared experiences✅ How REI’s bold “Opt Outside” campaign became a purpose-driven movement✅ Practical strategies for activating your community and measuring engagement
🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherWhen purpose becomes the heartbeat of your brand, people don’t just buy from you—they stand with you.
💬 What’s one way your brand builds community around its mission? Share in the comments and tune in Wednesday for a fast, inspiring listen.
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In a world where marketing often feels transactional, real connection has become the competitive edge. But how do you build a community at scale—without losing the heart of your brand?
Join us on The Bliss Business Podcast as we welcome Jennifer Kaplan, founder of Evolve PR & Marketing, and a champion of purpose-driven storytelling that resonates.
🎙️ Hosted by Stephen Sakach & Tullio Siragusa
In this episode, we’ll explore:
✅ How storytelling creates emotional trust with customers
✅ What it takes to scale community without losing soul
✅ Why a well-defined purpose is critical to brand loyalty
✅ Tangible steps leaders can take to build connection today
Jennifer has spent over two decades helping brands go from unknown to unforgettable. Whether you’re growing a startup or leading a legacy brand, this conversation will leave you with real strategies to build belonging—and drive meaningful impact.
💬 How are you building community around your brand? Drop your thoughts below and tune in for this engaging episode.
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Can a pet waste removal company change lives?
On the Bliss Business Podcast, we’re joined by Julie Harrell, President of Cooper’s Scoopers, who’s proving that even the most unexpected industries can drive dignity, community, and real social change.
🎙️ Hosted by Stephen Sakach & Mike Liwski
From empowering employees with meaningful work to building a loyal customer base rooted in shared values, Julie has transformed a humble service into a purpose-driven movement.
In this episode, we’ll explore:
✅ How purpose can reshape perception and elevate any business
✅ Practical ways to build team culture around service and pride
✅ Why customers connect more with mission than marketing
If you believe business can be a force for good—this conversation will inspire you.
💬 What’s one unexpected way your business lives its purpose? Drop it in the comments and tune in.
- Visa fler
