Avsnitt
-
What separates startups that fizzle from those that thrive?
Join us for an episode of The Bliss Business Podcast featuring Bruce Clevelandâfounder & CEO of Traction Gap Partners, bestselling author of Traversing the Traction Gap, and the investor behind billion-dollar outcomes like Marketo, C3 AI., Vlocity, a Salesforce Company, and Doximity.
đïž Hosted by Stephen Sakach, Michael Liwski & Tullio Siragusa
In this conversation, we explore:
â Why most companies fail in the go-to-market gapâand how to avoid it
â How the Traction Gap Framework helps teams go from MVP to Minimum Viable Company
â The role of purpose, culture, and emotional intelligence in building scalable, sustainable businesses
â How founders can evolve into high-impact leaders who create enduring value
Whether you're a founder, product leader, or investor, this episode offers practical insights on how to engineer momentumâand soulâinto your companyâs growth story.
Whatâs the biggest gap youâve seen in early-stage growth? Drop it in the comments.
-
What makes someone rave about a brandâunprompted?
Itâs not features. Itâs not price.
Itâs meaning.
Itâs emotional connection.
In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyond sales to build movements. They turn customers into evangelists by aligning with their values, telling compelling stories, and delivering experiences that make people feel something.
In this episode:
+ Learn why emotionally connected customers have 306% higher lifetime value
+ Hear real-world examples of how brands create loyal fanbases
+ Discover how to build love into your marketing systems
Ready to go beyond transactions and start curating belonging?
Join our upcoming webinar at aicmo.io/workshop
-
Saknas det avsnitt?
-
Change is inevitableâbut how we lead through it determines whether we build trust or spark resistance.
Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds in business and leadership:
đč Doug Kirkpatrick â Self-management expert
đč Lisa M. Brazelton â Organizational transformation strategist
đč Jose Leal â Purpose-driven systems designer
đ§ Hosted by Stephen Sakach, Tullio Siragusa, Michael Liwski
In this round table episode, we explore:
â Why even well-intentioned change triggers resistance
â The emotional toll of transformation on teams
â How leaders can navigate tension with empathy and self-awareness
â Real strategies for building buy-in, trust, and momentum
Whether youâre leading a growing team, reimagining your organizationâs structure, or navigating transformation in uncertain timesâthis conversation is for you.
đŹ Whatâs the most powerful change leadership lesson youâve learned? Share it below and tune in.
-
What happens when a company stops chasing only profit and starts building with purpose?
Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt, legendary entrepreneur, founder of Jackson Hewitt, Liberty Tax, and now Loyalty Brandsâa franchise network built on trust, service, and mission-driven growth.
đïž Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll explore:
â How John has scaled multiple companies by leading with heart
â Why loyalty and community are the most undervalued business assets
â What conscious capitalism really looks like in practice
â How to empower entrepreneurs while staying grounded in purpose
đ Purpose-driven companies consistently outperform financiallyâbut more importantly, they create movements people want to be part of.
đŹ What does âconscious capitalismâ mean to you? Join the conversation and bring your questionsâweâll be LIVE and listening.
-
Marketing isnât just about being seenâitâs about being felt.
In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth:
People arenât just looking for products. Theyâre looking for meaning. And the brands that win? They donât just sellâthey stand for something.
73% of consumers say theyâre willing to pay more for products that align with purpose and sustainability. (Nielsen, 2023)
Purpose-driven brands grow 2.5x faster than competitors. (The Purpose Study)
This episode unpacks:
+ Why purpose is the new marketing superpower
+ How emotional connection creates customer evangelists
+ The secret to building movements, not just markets
Itâs not about clever campaignsâitâs about conviction. When purpose drives your message, your brand becomes unforgettable.
Ready to lead with purpose?
Join us on this journey and register now for the upcoming workshop at aiCMO.io/workshop
-
Why Marketing Feels BrokenâAnd How to Fix It
Marketing today is louder than ever. But is anyone actually listening?
In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing has lost its way.
Weâve traded emotional connection for conversion tactics, storytelling for shouting, resonance for reach.
The result?
People are tuning out. Trust is fading. And brands are becoming forgettable.
Hereâs what we cover:
+ Why most marketing is built for transactionsânot relationships
+ The high cost of ignoring emotional connection (hint: $24B in ad blockers in 2024)
+ What it really means to build resonance instead of just reach
+ How empathetic storytelling outperforms logic-based messaging by 23% (Source: IPA DataBank)
We donât need more noise. We need meaning.
Because when you build connection, you build loyalty. And when you lead with empathy, marketing becomes a movement.
Ready to rethink your strategy?
Sign up for our upcoming webinar where we go deeper and show you how purpose-driven, emotionally intelligent marketing is transforming results.
Register now: https://aicmo.io/workshop
-
What if your business wasnât just a brandâbut a beloved part of the community?
Join us on The Bliss Business Podcast for an inspiring conversation with Sally Facinelli, CEO of Salty Dawg Pet Salonâa fast-scaling pet care brand thatâs redefining what it means to lead with empathy, loyalty, and heart.
đïž Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll explore:
â How to build customer and franchise loyalty through emotional connection
â The role of values and purpose in creating lasting community impact
â How Sally scaled her brand without losing its soul
đ Fun fact: 64% of consumers say shared values help them connect with brandsâand 57% will spend more with brands they feel connected to. (Sprout Social)
Salty Dawg isnât just about grooming petsâitâs about creating a movement of care, belonging, and authentic leadership in the service world.
đŹ How does your brand build community and trust? Share your thoughts in the commentsâand tune in for a conversation that will leave you energized to lead with heart.
-
In a noisy digital world, real connection is your biggest competitive advantage.
In this weekâs episode of the Scaling with Purpose Kit, we explore how mission-led brands build movementsânot just marketing. Itâs about more than product or performanceâitâs about creating belonging.
â How to attract customers and partners who believe in your missionâ The power of transparency and shared experiencesâ How REIâs bold âOpt Outsideâ campaign became a purpose-driven movementâ Practical strategies for activating your community and measuring engagement
đïž Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherWhen purpose becomes the heartbeat of your brand, people donât just buy from youâthey stand with you.
đŹ Whatâs one way your brand builds community around its mission? Share in the comments and tune in Wednesday for a fast, inspiring listen.
-
In a world where marketing often feels transactional, real connection has become the competitive edge. But how do you build a community at scaleâwithout losing the heart of your brand?
Join us on The Bliss Business Podcast as we welcome Jennifer Kaplan, founder of Evolve PR & Marketing, and a champion of purpose-driven storytelling that resonates.
đïž Hosted by Stephen Sakach & Tullio Siragusa
In this episode, weâll explore:
â How storytelling creates emotional trust with customers
â What it takes to scale community without losing soul
â Why a well-defined purpose is critical to brand loyalty
â Tangible steps leaders can take to build connection today
Jennifer has spent over two decades helping brands go from unknown to unforgettable. Whether youâre growing a startup or leading a legacy brand, this conversation will leave you with real strategies to build belongingâand drive meaningful impact.
đŹ How are you building community around your brand? Drop your thoughts below and tune in for this engaging episode.
-
Can a pet waste removal company change lives?
On the Bliss Business Podcast, weâre joined by Julie Harrell, President of Cooperâs Scoopers, whoâs proving that even the most unexpected industries can drive dignity, community, and real social change.
đïž Hosted by Stephen Sakach & Mike Liwski
From empowering employees with meaningful work to building a loyal customer base rooted in shared values, Julie has transformed a humble service into a purpose-driven movement.
In this episode, weâll explore:
â How purpose can reshape perception and elevate any business
â Practical ways to build team culture around service and pride
â Why customers connect more with mission than marketing
If you believe business can be a force for goodâthis conversation will inspire you.
đŹ Whatâs one unexpected way your business lives its purpose? Drop it in the comments and tune in.
-
Growth is excitingâbut without purpose, it can lead to mission drift, misalignment, and missed opportunity.
In this new episode of The Bliss Business Podcast â Scaling with Purpose Kit, we unpack how to scale your business with intentionalityâwhere every decision, expansion, and hire aligns with your higher purpose.
đïž Hosted by Stephen Sakach, Tullio Siragusa & Ash MaherIn just 10 minutes, weâll explore:â How to use purpose as a strategic filter for growthâ Why aligned growth leads to stronger culture and brand loyaltyâ Real-world examples of companies that scaled with integrityâ Simple frameworks to keep your mission front and center as you expand
This is for leaders who believe that success is measured not just by scaleâbut by impact.
đŹ How does your business stay true to its purpose as it grows? Join the conversation and share your perspective below.
-
What happens when a company decides to do good and do well at the same time?
Join us on The Bliss Business Podcast as we sit down with Steve Schwab, U.S. Army veteran turned purpose-driven CEO of Casago, one of the fastest-growing vacation rental and property management brands in North America.
đïž Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll explore:
â How emotional intelligence (EQ) shapes modern leadership
â Why conscious capitalism is more than a trendâitâs the future
â The intersection of people, profit, and purpose at scale
â Real strategies for scaling businesses while staying human-centered
Steveâs journeyâfrom military discipline to hospitality innovationâis a case study in values-based growth, community reinvestment, and redefining what it means to lead in a rapidly evolving economy.
đŹ Whatâs your take on leading with empathy and purpose in todayâs business world? Share in the comments and join us LIVE for this energizing conversation.
-
Emotional connection isnât just a nice-to-haveâitâs the core of effective marketing.
In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships.
Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
In this episode, we unpack:
+ Why purpose and emotional resonance outperform transactional tactics
+ How tools like aiCMO are helping marketers craft campaigns that feel more human
+ The truth behind data-driven strategiesâand what they miss about people
Whatâs a brand that made you feel something? Drop it in the comments and join the conversation..
-
Supply chain decisions are no longer just about cost or efficiencyâtheyâre about values.
In this episode of The Bliss Business Podcast, we explore how purpose-driven companies are transforming their supply chains to reflect deeper commitments to sustainability, ethical sourcing, and community impact.
In this conversation, weâll break down:
â How purpose can guide sustainable sourcing and ethical partnershipsâ Ways to embed values into every operational decisionâ Why transparency across your supply chain creates brand trust and long-term loyaltyâ How companies like Patagonia, Everlane, and Unilever are leading by example
Purpose isnât just a mission statementâitâs an operational strategy. And todayâs conscious consumers are holding businesses accountable for how they source, produce, and deliver.
đŹ How is your company embedding purpose into its supply chain decisions? Share your thoughts in the comments and join us for this important conversation.
-
Can a company scale and serve with heart? What does it take to build a business that prioritizes people without sacrificing performance?
Join us on The Bliss Business Podcast for a dynamic conversation with Robin Gagnon, Co-Founder & CEO of We Sell Restaurants, a trailblazing franchise brand thatâs helping restaurant owners across the country build, grow, and exit with impact.
đïž Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll explore:
â What it really means to embed purpose into a scalable business model
â How franchise and small business leaders can lead with empathy and integrity
â Navigating tough times in the restaurant industry without losing your mission
Robin brings a rare blend of strategic insight and values-based leadership. Her story is proof that doing good and doing well are not mutually exclusiveâtheyâre mutually reinforcing.
đŹ What does balancing profit and purpose look like in your work? Drop your thoughts in the comments and tune in for this timely and inspiring discussion.
-
What does the future of work really look likeâand how do we design for it today?
Join us on The Bliss Business Podcast for a forward-thinking conversation with Alpesh DoshiâFounder of Kendra Labs, systems thinker, technologist, and a leading voice in the evolution of organizational models.
Alpesh has spent his career helping companies embrace decentralization, agility, and purposeânot as buzzwords, but as the foundation for thriving, human-centric cultures.
Hosted by Tullio Siragusa & Mike Liwski
In this episode, weâll explore:
+ How self-management unlocks innovation and adaptability + Why legacy models of control are giving way to cultures of trust + The critical role of purpose in guiding teams through rapid change
Whether you're building a startup, leading transformation at scale, or simply reimagining what work could beâyou wonât want to miss this one.
Whatâs one way your workplace is evolving? Drop your thoughts in the comments and join us for this energizing conversation.
-
Customers donât just buy productsâthey buy into brands that align with their values.
In todayâs fast-moving world, customer loyalty isnât just about satisfactionâitâs about emotional connection. Research shows that emotionally connected customers are 306% more valuable than those who are merely satisfied. Thatâs the power of purpose-driven experiences.
Join us on The Bliss Business Podcast as we explore how businesses can embed purpose at every customer touchpoint to drive deeper engagement, trust, and advocacy.
In this episode, weâll cover:
â Why purpose-driven brands create stronger customer loyalty
â How emotional connection influences lifetime customer value
â Real-world examples of brands successfully integrating purpose into CXThe brands that stand out arenât just sellingâtheyâre building relationships. Donât miss this conversation on how to make purpose your greatest advantage.
đŹ How does your business infuse purpose into the customer experience? Drop your thoughts in the comments!
-
What happens when you combine hustle, heart, and human connection?
Join us on The Bliss Business Podcast for a powerful conversation with David DeLorenzo, entrepreneur, author of Just Getting Started, and founder of Bar & Restaurant Insurance, a premier insurance agency for the hospitality industry.
David isnât your typical business leader. From his days as a record exec to becoming a trusted advisor to some of the top restaurant and bar owners in the country, heâs built a brand rooted in trust, empathy, and serviceâand heâs just getting started.
đïž Hosted by Stephen Sakach & Mike Liwski
In this episode, weâll explore:
â How community becomes a growth engine for business
â Why storytelling and authenticity build loyalty that lasts
â The power of reinventionâand why itâs never too late to start again
Whether youâre scaling a company or leading a purpose-driven team, this is a conversation that will inspire you to build with heart.
đŹ How do you build lasting connections in your business? Drop your thoughts in the comments and tune in for a candid, energizing conversation.
-
What makes a business truly stand out? Itâs not just great products or servicesâitâs the community and connections it builds along the way.
Join us on The Bliss Business Podcast as we sit down with Jason Parker, Co-Founder & CEO of K9 Resorts, to explore how strong relationships drive long-term success in business.
Jason has mastered the art of creating genuine communityâboth with pet owners and within his franchise network. K9 Resorts isnât just a luxury pet care brand; itâs a movement built on trust, exceptional service, and a deep connection with its customers.
In this episode, weâll explore:
â The key ingredients of authentic business communities
â How franchise businesses can maintain connection while scaling
â The role of storytelling in building trust and emotional engagement
đŹ Whatâs your approach to building community in business? Drop your thoughts in the comments and tune in LIVE for this insightful discussion!
-
Decision-making isnât just about efficiencyâitâs about alignment. When every team within an organization makes purpose-driven decisions, companies move with greater cohesion, trust, and impact.
Join us for the next episode of The Bliss Business Podcast as we explore how businesses can break down silos and empower teams to make decisions that serve a larger mission.
In this episode, weâll cover:
â How purpose acts as a decision-making framework across all departments
â Strategies for breaking down silos and fostering cross-functional collaboration
â Real-world examples of companies that drive alignment through purpose
â How empowering employees with decision-making autonomy leads to faster, more effective executionThe most successful businesses of the future wonât just be efficientâtheyâll be aligned. Purpose-driven decision-making isnât a trend; itâs the foundation for sustainable success.
đŹ How does your team ensure decisions align with your companyâs mission? Drop your thoughts in the comments and tune in for this insightful conversation!
- Visa fler
