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Today's guest is Debbie Jenkins and her book provocatively + fabulously called - Stop Writing Books Nobody Reads.
We dive into effective strategies for selling books in a way that attracts ideal clients. From personalized gifting to strategic follow-ups, this episode is packed with valuable insights and practical tips to help you make the most out of your business book. Tune in for a fun and informative discussion that will leave you inspired to take action and elevate your book marketing game.
This is part of the ongoing 'Your Business Needs a Book’ Series - inspired by Liz's desire to ask a lot of experts questions for her own forthcoming book ‘Think Like a Film Crew’ – out… soonish.
Books discussed in this episode:
Click links to see on Amazon #affiliated
Stop Selling Books Nobody Buys by Debbie Jenkins
https://amzn.to/3ANpfkc
Stop Writing Books Nobody Reads by Debbie Jenkins
https://amzn.to/4dJrB2h
Debbie Jenkins's Website: debbiejenkins.com
Debbie Jenkins's Book Publishing site: shortvaluablebooks.com
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Join Liz and Wayne as they dive into the world of remote and hybrid work leadership in this episode. They discuss Wayne's book - The Long Distance Leader.
From discussing the importance of effective communication to navigating the pitfalls of endless meetings, this episode provides valuable insights and practical tips for remote leaders.
Wayne’s Book: The Long Distance Leader by Wayne Turmell and Kevin Eikenberry
Click link to see on Amazon #affiliated - https://amzn.to/4g9kTnz
Wayne's LinkedIn: https://www.linkedin.com/in/wayneturmel/
Kevin Eikenberry Group: https://kevineikenberry.com/
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Saknas det avsnitt?
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Join Liz + Biz Book regular, Tim Brownson, as they dive into a lively discussion about the infamous book, "The Prosperous Coach." They dissect the book's many flaws and share their unpopular opinions of this well-loved book, while giggling.
Get ready for some entertaining rants and insightful critiques in this new Biz Book Broadcast strand. Bring on the strong opinions!
Tim Brownson's Website: thefullybookedcoach.com
Books discussed in this episode:
Click links to see on Amazon #affiliated
The Prosperous Coach by Steve Chandler + Rich Litvin
https://amzn.to/3AJ11aN
Clarity Method by Tim Brownson
https://amzn.to/3AXAVRi
The Power of Now by Eckhart Tolle
https://amzn.to/3XrPVzG
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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This is a Liz Solo show. It's as though you're a coaching client - which I hope one day you'll become - and I'm sharing thoughts on when to get a coach vs when to get a course. They're pretty different use cases, and I'll walk you through it all.
Discover why having a coach can propel your business forward with personalized strategies and accountability. Tune in for insightful examples and practical tips to help you decide if coaching is right for you (clue: it probably is :)
Upcoming Solo Episode:
Masterminds Episode: Liz mentions that she'll be doing a show specifically on Masterminds - what they are + why you might want one.====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Join Liz + Ron in this lively episode of the Biz Book Broadcast as they dive into the sales wisdom of "The Ultimate Sales Machine" by Chet Holmes. Discover how implementing these 12 key strategies can turbocharge your business and learn about the importance of the Dream 100 list, education-based marketing, and relentless follow-up.
Tune in for insightful discussions, personal anecdotes, and a surprising twist involving a book update that left Liz bewildered. Don't miss out on this engaging and informative episode!
Books discussed in this episode:
Click links to see on Amazon #affiliated
The Ultimate Sales Machine by Chet Holmeshttps://amzn.to/3Tdp4VHDo check out Ron’s Website – www.rontestercoaching.com
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here: lizscully.com/reading to get your book list
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Join Liz and Tonya in this lively episode of the BizBook broadcast as they delve into the classic children's book, "The Giving Tree," uncovering valuable lessons about boundaries and burnout in the business world.
With humor and insight, they explore the importance of setting boundaries, maintaining balance, and the impact of people-pleasing behaviors. Tune in for a delightful and thought-provoking discussion that will leave you inspired to strengthen your own boundaries and prioritize self-care in your professional life.
Tonya's Facebook Community: The Secret to Thriving Online Communities
Tonya on LinkedIn: linkedin.com/in/tonyakubo
Books discussed in this episode:
Click links to see on Amazon #affiliated
The Giving Tree by Shel Silverstein
https://amzn.to/3Z5kahb
Boundaries by Anne Katherine
https://amzn.to/3Mr9XUJ
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here: lizscully.com/reading to get your book list
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Jessica Bantom, interior designer + diversity expert, joins us to discuss inclusive design and her book, Design for Identity
In this fascinating conversation, Jessica offers profound knowledge on cultural competence, design missteps, and creating spaces that resonate with individuality. Whether you're new to design or a seasoned professional, this episode provides essential insights for your practice.
Jessica's Website: www.jessicabantom.com
Jessica's Twitter: x.com/jessicabantom
Jessica's Linkedin: linkedin.com/in/jessicabantom/
Jessica’s Book:
Click title to see on Amazon #affiliated
Design for Identity - Jessica Bantom
https://amzn.to/3Zo4vdh
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Sean Platt founder of Sterling + Stone, is back in the studio today to discuss his book ‘How to Write Fast’. And he should know - he’s written so many books he’s actually lost count. He thinks it’s something over 300.
Today, he shares the mind shift needed to write faster and how to set yourself up for success. Plus, he’s got lots of examples from seeing the writers in his studio speed-up as they work with him
Do check out his earlier interview on ghost writing. And do look for more books in this ‘Your Biz Needs a Book’ series or perhaps more author interviews if you prefer.
Sean’s Book: How to Write Fast – Sean Platt + Neeve Silver
Click link to see on Amazon #affiliated
https://amzn.to/3V5V9z3
also mentioned:
The Fiction Formula - Sean Platt & Johnny B. Truant
https://amzn.to/4cjNLXk
Sean’s Publishing Website: Sterling & Stone
https://sterlingandstone.net/
Sean’s Ghost-writing Website: Invisible Ink Media
https://invisibleink.media/dl/home
Sean’s personal Website: seanplatt.net
Sean on LinkedIn: Profile here
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Today our classic book is Robert Louis Stevenson’s Dr Jekyll + Mister Hyde. It’s not a business book – but if it was… surely it’d be a CEO handbook?
Join Biz Book regular, Ron Tester + I as we unpack how the creation of pure evil sounds just a little bit like running a pan-global corporation…
Our Classic Book:
The Strange Case of Dr. Jekyll and Mr. Hyde - Robert Louis Stevenson
https://amzn.to/3zikPRD
Also Mentioned:
Supercommunicators - Charles Duhigg
https://amzn.to/3VQ3I1k
Click titles to see on Amazon #affiliated
And do check out Ron’s Website – www.rontestercoaching.com
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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In this special 50th episode, I thought we’d do something a bit different. I’m sharing two stories – one of which is from my forthcoming book – Think Like a Film Crew. It’ll have you on the edge of your seat. And might even put you off doughnuts - I didn’t eat another one for over 10 years.
And so it’s more than just tales of patisserie trauma, I’ve brought in storytelling expert Marsha Shandur - she breaks down the science behind why these stories work and offers actionable tips to make your own business stories even more engaging and impactful.
Join us for giggling, foolishness + how a womans’ exercise leggings shocked me more than I could say.
Marsha is an author, skilled persuasive story coach, sales expert and host of True Stories (Told Live) in Toronto – which if you possibly can, do try and get to one of their events.
Marsha’s Instagram: @yesyesmarsha
Marsha’s Website + Secret Page - Made Just for Us: www.yesyesmarsha.com/BizBookBroadcast
Marsha’s Storytelling Event: True Stories (Told Live) in Toronto
Marsha’s Book:
Off the Mic: The World's Best Stand-Up Comedians Get Serious About Comedy - Deborah Frances-White + Marsha Shandur
https://amzn.to/3McgYsC
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Publishing expert Ally Machate is back with us today to help us navigate how editing actually works. Just how many rounds of it do you need? And did you know you might need up to four different types of editor too?
It’s a lot, but Ally’s here to steer us through the whole process + help me get a more realistic handle on quite how long it’ll be till my own book, Think Like a Film Crew, is actually available. Rather longer than I expected. Gulp.
Do look for other shows in this ‘Your Biz Needs a Book’ series – we’ve gathered quite the group of experts for you.
Ally’s Website: www.thewritersally.com
Ally’s Recommended Book:
Click title to see on Amazon #affiliatted
Book Business: Publishing Past, Present, and Future - Jason Epstein
https://amzn.to/3WJNZ5X
Another Life: A Memoir of Other People - Michael Korda
https://amzn.to/3V7kaLd
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Collaboration expert Gill Tiney is back in the studio today to discuss two classic books from Malcolm Gladwell. I’m such a fan of his work, that we’re launching this episode as the Malcolm Gladwell Appreciation Society.
If it’s years since you read these books, or you new to his work, click play to get inspired to check them out.
Gill’s Collaboration Website: collaborationglobal.org
Gill on LinkedIn: Profile here
Gill’s Book: Together We Can Do Something Wonderful – Gill Tiney
Gill’s Ted Talk: Watch here on YouTube
Books Discussed in this Episode:
Click titles to see them on Amazon #affiliated
The Tipping Point – Malcolm Gladwell
https://amzn.to/3W8XfzX
Blink - Malcolm Gladwell
https://amzn.to/4cA85E9
Click – Rom + Ori Brafman
https://amzn.to/45FIeIJ
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Today our classic children’s book is the follow up to the Day the Crayons Quit – which we’ve covered in a previous episode. The Day the Crayons Came Home is another delightful book, with charming illustrations by the super talented, Oliver Jeffers.
More importantly for our purposes, it’s teaming with examples of why people might not be suited to life as a business owner. The crayons have a hard time out in the world + so do many new entrepreneurs.
Hit play to find out more – and do look for more in this ‘What if it was a business book?’ series.
Our Classic Book: The Day the Crayons Came Home - Drew Daywalt + Oliver Jeffers
Click title to see on Amazon #affiliated
And do check out Ron’s Website – www.rontestercoaching.com
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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There’s so many moving parts to running a business these days. Even a solopreneur needs a website, email software, a mechanism to take money online, booking software - the list goes on. It can be overwhelming.
Fear not though, as we have Anke Herrmann in the studio today to share her huge experience helping business owners - particularly those with creative passion led businesses - through the tangle to tame the overwhelm and get to a calmer place.
Anke’s Website: ankeherrman.com
Anke’s Dog Website: soultouchedbydogs.com
Anke’s Book: Taming the Tech Monster – Anke Herrmann
Click link to see on Amazon #affiliated
https://amzn.to/3KsJh4U
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Today we have copywriting expert Rachel Allen in the studio sharing books that’ll have you sounding just like you online. Because there’s nothing worse than looking at what you’ve written for your biz + realising it’s stiff, overly formal or just plain… not you.
All today’s books are good but do listen for the one that explains the line from when people got online, to their internet ‘dialect’. Fascinating
Rachel’s Website: https://boltfromthebluecopywriting.com
Rachel’s Instagram: https://www.instagram.com/boltfromthebluecopywriting
Rachel’s email : [email protected]
Books discussed in this episode:
Click titles to see on Amazon #affiliated
Made to Stick – Chip + Dan Heath
https://amzn.to/4eEo0TS
Illuminate – Nancy Duarte
https://amzn.to/45EN0q4
Resonate – Nancy Duarte
https://amzn.to/3zm9srV
Switch - Chip + Dan Heath
https://amzn.to/4ch9PCG
Because Internet - Gretchen Mcculloch
https://amzn.to/4cCu4dH
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Once again, we’re taking a book that most definitely is not a business book and dissecting it as if it was. Foolish, I hear you cry – thing is, for once this book is actually about a business.
Sure, most of the focus is usually on the elves – but for our purposes, there’s as much going on in the shoemaker side of things. Quite frankly, elves or no elves – this is no way to run a business. Come on in and see if you agree.
Our Classic Book: The Elves + the Shoemaker – The Brothers Grimm
Click links to see on Amazon #affiliated
https://amzn.to/3UW7GGs
Lucy’s Book: The Innovation Workout
https://amzn.to/4b8WHPz
Lucy on LinkedIn: Profile here
Lucy’s Membership: www.lucidity.org.uk
Lucy’s New Podcast: Juliet & Lucy’s Quiet Leadership Revolution
https://www.quietleadershiprevolution.com/
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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For todays Book Huddle, branding expert, Orly Zeewy is back in the studio to share her fave books on branding. They’re very approachable and help break this complex area down so anyone can not only understand, but improve, their own branding.
Orly is a naming expert, so we learn the original name for Nike – so forgettable. And there’s a reminder once again that your brand is not your logo.
Do check out our earlier show talking about her book, Ready, Launch, Brand. It’s a popular episode, you’ll want to listen.
Orly’s Book: Ready, Launch, Brand - Orly Zeewy
https://amzn.to/4bQFBWs
Click links to see them on Amazon #affiliated
Orly on LinkedIn: Profile here
Books discussed in this episode:
Click titles to see on Amazon #affiliated
The Brand Gap - Marty Neumeier
https://amzn.to/4dTTaq1
Zag - Marty Neumeier
https://amzn.to/3wGCEJn
Damn Good Advice - George Lois
https://amzn.to/3X3aTFD
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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In this continuing series taking well known books and considering them as biz books, whatever their provenance – today we consider Cinderella.
Is it a sales book? Because she is handing out those dances at the ball like their free opt-ins… Or maybe Cinderella is the customer and the Fairy Godmother is upselling her from the lovely ballgown to that coach made from a pumpkin.
Click play to find out more. And if you like this strand look for more ‘Classics’ shows – we can turn anything into a discussion about business.
Our Classic Book: Cinderella – Jacob + Wilhelm Grimm
https://amzn.to/3wigpsM
Mentioned Book: Tiny Habits – B J Fogg
https://amzn.to/4dqRP9N
Click links to see on Amazon #affiliated
And do check out Ron’s Website – www.rontestercoaching.com
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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So you’ve read a book that’s got you all fired up + keen to add the new idea to your business. But how exactly do you use books to implement change in your business?
In this just-you-and-Liz episode we get into how to do more than just reading for inspiration – but actually making change. You’ll want to hear this. You’re probably already doing some of this, but probably not all of it.
Books mentioned in this episode:
Click links to see on Amazon #affiliated
Million Dollar Weekend – Noah Kagan
https://amzn.to/3yxuoM9
Coach Builder - Donald Miller
https://amzn.to/3UCz62E
Building a Story Brand - Donald Miller
https://amzn.to/3UzTMYX
Launch: How to Sell Almost Anything Online - Jeff Walker
https://amzn.to/4afeBi8
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
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Writing a business book doesn’t have to be painful. Today we discuss ways to speed things along with my book coach, book expert Candice L. Davis.
Plus, we look at a few commonly suggested fast writing techniques you really want to avoid.
Keep an eye out for more in this ongoing series of book experts, here to convince you a business book should be in your near future. A book will do wonders for your biz. It’s why I’m writing my own book, Think Like a Film Crew, out later in the year.
Candice’s Website: candiceldavis.com
Check out Candice’s Podcast: Nothing but the Words
https://podcasts.apple.com/us/podcast/nothing-but-the-words/id1496891687
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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list
- Visa fler