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Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync.
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Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers.
This episode gives you a deep understanding of how to make the most out of these crucial shopping days!
Ever wondered how to utilise Black Friday and Cyber Monday to acquire new customers? Luigi and Burc uncover the secrets of this strategy, discussing the concept of loss leadership and how retailers can effectively use it, provided they have a well-thought-out plan.
Additionally, understanding the automation of pricing for a competitive edge is also explored with emphasis on product sourcing at competitive prices and leveraging automation for competitor price benchmarking.
By the end of this episode, you'll have a well-rounded understanding of pricing strategies to stand out in the market.
Join us for insightful discussions and strategies to ace your holiday season sales! -
Are you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships.
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The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions.
Ever wondered how to marry efficiency and personalisation in customer service?
Get a fresh perspective on how businesses can budget for automation implementation, with the ROI calculator shedding light on the cost benefits of an automated customer service process. -
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Boost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.
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We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.
Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.
We also discuss the importance of understanding your industry's benchmark numbers and meticulously studying visitor behaviour. You won't want to miss Dilyar's insights on the role of data triggers, the power of personalisation, and the value of implementing unique incentives for customers.
We round off with a look at hidden opportunities for business improvement.
Dilyar highlights the value of data-driven personalisation in e-commerce and the benefits it offers, including increased conversions, effective data capture, and successful product upselling.
We also explore the significance of back-in-stock notifications and the impact of location, industry, and messaging type on conversion rates.
If you're an e-commerce manager or anyone looking to master the art of personalisation, this episode is a must-listen! Tune in for an informative and engaging conversation packed with valuable insights and actionable strategies. -
Get ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business.
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From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates.
We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's dynamic marketing techniques, with a keen focus on customer service. Hear about how they tap into AdWords, email marketing, and customer reviews to keep their message relevant for different customer segments.
Plus, learn about the crucial role of understanding the lifetime value of customers and maintaining a constant communication line with them.
In our final segment, we pick Tom's brain on the e-commerce tools that have proven instrumental for GTSE. We get into the weeds on testing methods and how tools like Microsoft Clarity help identify customer pain points. You'll discover how to gather feedback from diverse sources and how to make your website customer-search-friendly.
Lastly, we discuss how GTSE caters to both B2B and B2C customers, maintaining a cost-effective website, and optimising order value. Join us for this enlightening conversation that's packed to the brim with e-commerce wisdom. -
Have you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards.
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As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of negative reviews, the influence of Generative AI on customer trust, and the wealth of insights NPS campaigns can furnish.
Brace yourselves as we venture into the intriguing world of loyalty programs and VIP tiers, sifting through creative retention strategies. Imagine standing out as a brand, dazzling your customers with unique experiences, and striking that elusive balance between over-giving and just right.
With Stamped.io at the helm, enabling these customer experiences, you'll uncover how enticing loyalty programs can be a game-changer, and the role they play in convincing potential customers to take that leap of faith and make their first purchase.
Lastly, we navigate the intriguing landscape of user-generated content, unveiling its might to boost conversion rates on e-commerce sites. Feel the thrill as we share strategies for increasing review collection volume, like retouching email subject lines and copy, and employing multiple channels. Discover the potential pitfalls of merging reviews from diverse regions and how negative reviews can work in your favour, building trust. Prepare to be amazed as we reveal how data can amplify customer feedback, bolster customer loyalty, and escalate lifetime value. Join us for this enlightening journey and revolutionise your e-commerce game. -
Get ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign.
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How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics.
Step into the marketing arena with us as we strategise for a successful BFCM campaign. The clock is ticking and every second counts. We'll discuss the unique challenges you face as a merchant in these crucial times and how to engage your customers effectively. Is your messaging clear, concise and persuasive? We’ll provide insights on how to minimise confusion, and consequently, returns. And when your hot-selling items run out of stock, we’ve got you covered with our top picks for alternative product options.
It's not all about marketing though. A spike in traffic and demand can make or break your BFCM campaign. We'll discuss the potential pitfalls, from coding errors to a lack of sufficient support for your ecstatic shoppers. Fear not, we'll take you through the operational side of preparing for BFCM, sharing our favourite tools like Shipper HQ for logistics and Gorgias for customer service. Join us as we not only help you survive but thrive during this Black Friday Cyber Monday season. -
Ready to dive into the complex ecommerce partner landscape?
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Join us as Ivan Stefanovski, Director of Client Success and Partnerships at Calashock, offers an exciting deep dive into the world of e-commerce partnerships. His insights, stemming from his vast experience on both the tech and agency side of the e-commerce ecosystem, shed light on how these partnerships have evolved, particularly in the face of the e-commerce growth surge following the COVID pandemic.
No stone is left unturned as we navigate the journey of finding the right partners for merchants. The conversation places equal relevance on budget and functionalities while stressing the significance of thoroughly vetting potential partners before jumping into a partnership. Ivan also explains how Calashock serves as a bridge, connecting merchants with the ideal partners and providing them with a plethora of options to choose from.
As for merchants, get ready to amplify your efficiency!
Ivan shares some invaluable advice on how to identify the value in technology partners and the ways in which merchants can maximize the benefits of tech platforms for greater autonomy in their operations.
With an intimate understanding of the importance of good data in tracking success and the usefulness of tech stack worksheets, Ivan offers a comprehensive guide for merchants looking to upgrade their operations. So, gear up for a thought-provoking conversation that will leave you with a wealth of knowledge to navigate the complex ecommerce landscape! -
Unravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement across diverse channels, while omnichannel strategies offer a unified, cohesive experience allowing customers to interact with a brand on their terms.
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Get ready to debunk common misconceptions around multi-channel strategies and arm yourself with tips on how best to educate stakeholders. Luigi, leveraging his extensive experience, shares essential insights on resource allocation, time quantification, and the critical role of testing different channels. We delve into the importance of integrating data from various systems to optimize customer engagement and build your brand while overcoming potential roadblocks.
Fasten your seatbelts as we navigate the dynamic terrain of e-commerce and omnichannel experience. From exploring the rising trends of buy online, pick up in-store (BOPIS) and click and collect, to discussing the impact of customer feedback and the importance of personalizing the customer experience, it's a ride you don't want to miss! The episode concludes with an exploration of Jacob's Law of UX and its implications for your e-commerce strategies. We assure you this episode is a treasure trove of insights that will empower you to stay ahead of the curve in the ever-evolving world of e-commerce. -
Get ready to unravel the intricate workings of online marketplaces, their evolution, and the key role trust plays in their success with our guest, Shirish Nadkani, a seasoned tech entrepreneur and marketplace aficionado. Prepare to dive deep into the dynamics of how marketplaces like Amazon, eBay, and Airbnb have transformed traditional business models and gathered the trust of their customers. Together, we'll dissect the mechanisms behind network effects, explore how technological innovations disrupt traditional markets, and discuss the trend of marketplaces managing transactions end-to-end.
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We'll also take you on a journey through the success stories of various marketplaces, like Instacart, Airbnb, and DoorDash. Hear from Shirish about the challenges and opportunities of multi-tenanting for suppliers, and the dominance of Amazon as a marketplace monopoly. Plus, we'll dissect the use of key metrics in marketplace models, the concept of power users, and the influence of mobile technology and location tracking in reshaping traditional marketplaces. So join us for a thought-provoking discussion that promises to uncover the future of the digital marketplace. -
Do you ever feel like you're navigating a labyrinth when it comes to tax strategy, especially when expanding internationally? Fear not, because we've got James Bright from Avalara, a leading tax management solution company on our show, ready to guide you through the maze. He shares with us Avalara's three-pillared approach to tax management: tax registration, calculating tax at the transaction stage, and ensuring timely and accurate tax filing.
We tackle the nitty-gritty of cross-border commerce, diving into the challenges and solutions that come with it. From staying updated with the ever-changing tax legislation to understanding how tax profiles impact businesses of various sizes, James offers his expert insights. We also debunk some common misconceptions about cross-border sales tax, and how it influences the customer experience. The importance of transparency, especially when it comes to delivery duties and tax-inclusive pricing, is highlighted, along with ways to enhance efficiency in transactions.
Lastly, we pivot our conversation to the significance of compliance and market research in international expansion. James emphasizes the perils of cutting corners when it comes to tax calculations, and the potential long-term effects of non-compliance. We wrap up the episode by peeking into the future, exploring potential trends in the ecommerce space. So, join us on this enlightening journey, and equip yourself with the knowledge to make your business tax compliant and ready for international expansion.
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Imagine a realm where data flows seamlessly, customer experience soars and merchants run efficient, profitable businesses. This isn't a utopia, but a reality when the power of integration in e-commerce is harnessed.
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Join us as we explore this fascinating world with our guest, Dave Malda from Jitterbit, who brings a wealth of 15 years of experience in the e-commerce and EDI space. He lays bare the significance of relationships and the rewarding aspect of helping others in business, reminding us that our ecosystem thrives on personal branding and mutual upliftment.
We all love a streamlined process, don't we?
Now, imagine if businesses could offer this flawless experience to their customers by just connecting different systems and allowing data to flow as required. Sounds like a dream, right?
Dave helps us unravel how this is possible and further expounds on the importance of centralizing data, eliminating disruptions from manual processes, and meeting the growing expectations of customers for near-instant gratification.
But that's not all.
We take a deep look at the shifting demands of customers.
No longer are they content to line up for products; convenience is the new king. As we venture into real-world examples of how data flow and automation can enhance customer experience, we also touch upon the concept of omnichannel and the critical need for merchants to adapt or risk obsolescence.
Finally, Dave offers insights into project phasing, data compliance, and the critical need to break down e-commerce projects into manageable chunks.
Tune in, it's a conversation you wouldn't want to miss! -
Ever wondered how to make the most of customer reviews in your e-commerce strategy? Joined by our insightful guest, Charlotte Talesnick from Yotpo, we unpack the magic of review analytics and their transformative impact on e-commerce.
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In today's digital era, customer feedback is more than words - it's a compass guiding businesses towards improvement. As we continue our chat with Charlotte, we discuss the power of customer insights and how they can help refine products and services. Hear about Yotpo's AI-driven sentiment algorithm, a great tool to identify key customer sentiments and ACAI's successful adoption of this tool. As we navigate the e-commerce landscape, we also examine the rising trends, giving a nod to SMS marketing and customer retention strategies. Tune in to this episode for a deep dive into the world of e-commerce. -
Ready to revolutionise your e-commerce business? Tune in as Nicole Kiernan from Pimberly takes us on a transformative journey of optimising your B2B tech stack. Nicole unravels how Pimberly’s bespoke implementations can maximise your tech stack's potential. She also sheds light on managing everyday business while integrating various systems for an enhanced customer experience. Nicole also shares her insights into streamlining e-commerce operations and making your business operate like a well-oiled machine.
This episode is not just about the why, but also the how. We dive into the nitty-gritty of optimising your B2B stack with solutions like a PIM and DAM to ease product data and digital asset management. Nicole highlights the pain points of shipping, the role of search in product discovery and the stark differences between B2C and B2B searches.
With Pimberly by your side, you can ensure your business sails smoothly without disruption, generate product descriptions efficiently, avoid e-commerce site penalties, and stay on top of marketplace changes.
Are you ready to reach your business objectives and gain efficiency? Listen in and let Nicole guide you through the journey with Pimberly.
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Ready to revolutionise your e-commerce business using artificial intelligence? That's exactly what we're diving into in today's solo cast.
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Strap in as we explore how tools like Google's Bard and ChatGPT can be used strategically to supercharge your marketing strategy and boost sales. It's not all plug-and-play though - effective deployment of these tools demands a well-thought plan and sustained effort.
We then shift gears to delve deep into personalising marketing efforts and optimising search functions with AI. Discover the potential of tools like Klaviyo, Nosto, Klevu, Searchspring, and learn how they can take your user experience to the next level.
Tune in, this episode is brimming with insights that can help you harness the power of AI for your e-commerce business. -
Join Luigi and Matt Dornfeld from Feedonomics in this engaging conversation with valuable insights on creating an effective omnichannel strategy for your brand.
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Matt shares his experience at BigCommerce and how their M&A strategy led to the acquisition of Feedonomics, why the platform plays such a crucial role for merchants and the importance of bridging the education gap for B2B merchants.
From Google Ads to more complex channels, Matt and Luigi explore a wide range of omnichannel opportunities for B2B merchants to leverage as their brand expands.
Discover the keys to investing in the right tools and gaining the necessary education to make confident decisions without feeling overwhelmed.
Efficiencies and integration are imperative for business growth, and we delve into the complexities of investing in platforms like Feedonomics. Learn about the benefits of automation, improved data integrity, and reduced human errors. The conversation also covers the importance of considering long-term business goals and the potential for redeploying personnel to focus on higher-value activities.
Don't miss out on these invaluable tips on using the same product data for both Google Ads and post-purchase communication strategies.
Matt Dornfeld on LinkedIn
Feedonomics
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Is your B2B e-commerce experience hitting the mark in today's digital-first world? Join us as we chat with Lance O-Wide, Director of B2B at BigCommerce, about the game-changing new B2B Edition and how it's revolutionizing the B2B e-commerce sector. The pandemic may have accelerated the shift towards digital-first buyers, but this change was bound to happen. Lance highlights the importance of providing a simplified, efficient, and dynamic experience for B2B buyers and shares how BigCommerce is helping businesses transition away from outdated systems to create a single source of truth for all their processes.
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In our exciting conversation, we delve into the latest release of BigCommerce's B2B Edition, discussing the major improvements it brings to both merchants and customers. Discover how features like multi-storefront compatibility and an enhanced buyer portal can increase conversion rates, boost average order values, and make sales teams more efficient. We also explore the potential for creating bespoke experiences for customers, offering unique, personalized buyer journeys that set your business apart.
But that's not all! We also cover the advantages of headless commerce and its applications for the complex B2B landscape. Learn how starting with a monolithic store and adopting progressive web apps allows BigCommerce's B2B Edition to offer merchants the flexibility needed to adapt and grow their businesses. Don't miss this insightful episode as we uncover the future of B2B e-commerce and how BigCommerce is at the forefront of this revolution. Your business's success depends on staying ahead of the curve, and this conversation with Lance O-Wide is the perfect starting point.
If you missed the first episode, catch it here.
Lance's latest readsLinks
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This is an episode not to be missed.
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What if there was a way you could accurately forecast what your customers are likely to want in the future so you only buy the stock you need?
Luigi speaks with Jill Liliedahl from Inventory Planner by Sage, an inventory planning and forecasting tool that helps merchants optimise their stock procurement and provides reliable purchasing reporting.
If you've ever had to deal with stock issues such as shortages or overstock, you will learn how merchants who use Inventory Planner by Sage have improved their cash flow, automated their purchasing, and created financially stronger and data-driven businesses.
To learn more about Inventory Planner visit www.inventory-planner.com -
When was the last time you reviewed your shipping strategy?
That’s the question our guest, Quentin Montalto from ShipperHQ asks in this podcast episode.
Luigi and Quentin discuss the critical role of shipping in the e-commerce journey and how ShipperHQ is transforming how businesses handle shipping rates, rules, and delivery options.
If you want to differentiate yourself from competitors and offer your customers a tailored shipping experience that improves the conversation rate, you won’t want to miss this episode.
To learn more about ShipperHQ visit www.shipperhq.com.
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We were very excited to be joined on the podcast by BigCommerce’s General Manager of B2B, Lance Owide.
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If you’re a B2B company - with or without a website - you won’t want to miss this episode.
Luigi and Lance talk about the nuances and complexities of launching and running a B2B ecommerce website, how B2B buyer expectations are shifting, and why - unlike in B2C ecommerce - there is continued growth and demand for B2B e-commerce.
Covering BigCommerce B2B Edition specifically, Lance talks us through all the latest solutions and features that come with B2B Edition, and how BigCommerce’s powerful APIs ensure connected systems like PIMs and ERPs can support the customer journey.
Finally, Lance discusses the must-have functionality and features merchants need to have on their B2B ecommerce platform to compete strongly and give their customers a great online experience.
To learn more about BigCommerce B2B Edition visit www.bigcommerce.com. -
The importance of backing up your ecommerce platform's data, with Jerry Meron from Rewind
On the latest episode of the BIG, commerce podcast, Luigi welcomes Jerry Meron, from data backup and recovery platform Rewind.
Jerry and Luigi delve into the significance of backing up your SaaS ecommerce data, sharing valuable insights and tips for merchants to ensure they have a reliable backup system in place, and some real-life examples of merchants losing data.
Companies can sometimes wrongly assume their SaaS providers keep backups of order, customer and product data, and it is solutions such as Rewind that ensure merchants can get back online quickly and easily should disaster strike.
To learn more about Rewind visit www.rewind.com.
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