• Tim Ash is a very interesting guy. He is both an authority on evolutionary psychology and digital marketing, which puts him in pretty rarified air. He is the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide and translated into six languages). He has been identified by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

    Our conversation with Tim focused on his most recent book, Unleash Your Primal Brain, and addressed a question very central to behavioral science today: What is rational? This led to addressing how biases and heuristics are grounded in important evolutionary foundations. Tim likens the way we talk about biases today as glitches in the matrix when we should be acknowledging them for what they are: important evolutionary tools to help us survive our environments and thrive in our tribes.

    We also discussed the importance of culture and its central focus on the way humans learn to be human. A paradox we discussed is that culture is dependent on tribe members passing down the cultural (social) norms to the next generation without interruption, and yet cross-tribal collaboration is what has given us an evolutionary edge. Tim notes, that what we need to do today is to “stretch beyond our current tribes needs to go and make the effort to contact other people that are very different from us.” And the consequences of not doing that, according to Tim, “ …are going to be the ones that are going to bring down the larger society.” Fascinating stuff.

    We hope you’ll find this conversation with this insightful researcher and speaker as exciting as we did. And if you do like it, please give us a quick 5-star rating or a two-sentence review. And thank you for listening to Behavioral Grooves.

    © 2021 Behavioral Grooves


    Tim Ash: https://timash.com/

    “Primal Brain”: https://timash.com/books-and-media-mentions/

    Latin: https://en.wikipedia.org/wiki/Latin

    Robert Sapolsky: https://en.wikipedia.org/wiki/Robert_Sapolsky

    Aristotle: https://en.wikipedia.org/wiki/Aristotle

    Hopper: https://en.wikipedia.org/wiki/Hopper_(particulate_collection_container)

    Carl Sagan: https://en.wikipedia.org/wiki/Carl_Sagan

    Neil deGrasse Tyson: https://en.wikipedia.org/wiki/Neil_deGrasse_Tyson

    Robert Cialdini: https://www.influenceatwork.com/

    Robert Heinlein: https://en.wikipedia.org/wiki/Robert_A._Heinlein

    Antonio Damasio: https://en.wikipedia.org/wiki/Antonio_Damasio

    Carlos Castaneda “Journey to Ixtlan”: https://en.wikipedia.org/wiki/Journey_to_Ixtlan

    “Zen and the Art of Motorcycle Maintenance”: https://en.wikipedia.org/wiki/Zen_and_the_Art_of_Motorcycle_Maintenance

    Sabre fencing: https://en.wikipedia.org/wiki/Sabre_(fencing)

    Tai Chi: https://en.wikipedia.org/wiki/Tai_chi

    Kung Fu: https://en.wikipedia.org/wiki/Chinese_martial_arts

    Don Miguel Ruiz “The Four Agreements”: https://en.wikipedia.org/wiki/The_Four_Agreements

    Bhagavad Gita: https://en.wikipedia.org/wiki/Bhagavad_Gita

    Coleman’s Boat: https://www.youtube.com/watch?v=dGaz0xKG060

    Musical Links

    Pat Metheny Group “Last Train Home”: https://www.youtube.com/watch?v=goXJTv_U-PM

    Chet Baker “Almost Blue”: https://www.youtube.com/watch?v=E4IridL_2XU

    Elvis Costello “Almost Blue”: https://www.youtube.com/watch?v=Qt8f1Sda8_4

    Miles Davis “So What”: https://www.youtube.com/watch?v=zqNTltOGh5c

    Salsa “Al Monte”: https://www.youtube.com/watch?v=T2JnyCuAQMg

  • Michael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.

    We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carved in stone. Hype has a place in a world abundant with choice and Michael has some ideas on how to use hype to cut through a crowded field.

    Michael offers some tips on how to manage your way – ethically – through the world of hype to help you and your ideas breakthrough.

    We also talked about Tim Ferriss’s claim on the world kickboxing championship, and we discussed which world would be a better world to live in: a world that was imagined in George Orwell’s Nineteen Eighty-Four, or Aldous Huxley’s A Brave New World. Buckle up, Buttercups!

    © 2021 Behavioral Grooves


    Michael Schein: https://michaelfschein.com/

    You can download Michael’s recommendations on hype ideas at www.hypereads.com/list

    Access to Anyone podcast: https://www.accesstoanyonepodcast.com/

    George Orwell’s Nineteen Eighty-Four: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four

    Aldous Huxley’s A Brave New World: https://en.wikipedia.org/wiki/Brave_New_World

    Tim Ferriss: https://en.wikipedia.org/wiki/Tim_Ferriss

    Anarchist Cookbook: https://en.wikipedia.org/wiki/The_Anarchist_Cookbook

    Shep Gordon: https://en.wikipedia.org/wiki/Shep_Gordon

    “Wall Street” movie: https://en.wikipedia.org/wiki/Wall_Street_(1987_film)

    Wembley Stadium: https://en.wikipedia.org/wiki/Wembley_Stadium

    Frans de Waal Capuchin Monkey Experiments: https://www.youtube.com/watch?v=meiU6TxysCg

    Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

    Musical Links

    Black Flag “Nervous Breakdown”: https://www.youtube.com/watch?v=302oEzSPCqE

    Violent Femmes “Blister in the Sun”: https://www.youtube.com/watch?v=JE-dqW4uBEE

    David Bowie “Modern Love”: https://www.youtube.com/watch?v=jLMUZahN7NU

    Alice Kooper “No More Mister Nice Guy”: https://www.youtube.com/watch?v=KN6ngThqMEs

    Ministry “Jesus Built My Hotrod”: https://www.youtube.com/watch?v=IpPOX6-sP7g

    Dead Milkmen “Punk Rock Girl”: https://www.youtube.com/watch?v=yF7fgEMrk0k

    Sonic Youth “Superstar”: https://www.youtube.com/watch?v=Y21VecIIdBI

    California Raisins “Heard it Through the Grapevine”: https://www.youtube.com/watch?v=UShiwymsX0w

    WWF “Land of A Thousand Dances”: https://www.youtube.com/watch?v=oHZCcu9ltcs

    Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=mK4hweZRU0k

    Boomtown Rats “I Don’t Like Mondays”: https://www.youtube.com/watch?v=FcZW0GFLSdw

    The Specials “Monkey Man”: https://www.youtube.com/watch?v=49FbSq_JNeQ

    Sex Pistols “God Save The Queen”: https://www.youtube.com/watch?v=02D2T3wGCYg

    The Clash “Rock the Casbah”: https://www.youtube.com/watch?v=bJ9r8LMU9bQ

    Husker Du “Camden Palace”: https://www.youtube.com/watch?v=gsGw8DyWkik

    The Replacements “I Will Dare”: https://www.youtube.com/watch?v=o4ynSTN8bkc

    Depeche Mode “Personal Jesus”: https://www.youtube.com/watch?v=u1xrNaTO1bI

    The Dead Kennedy’s “In God We Trust”: https://www.youtube.com/watch?v=_bqIS0n64Ig

    Joy Division “She’s Lost Control”: https://www.youtube.com/watch?v=FD2SfQJOK08

  • Saknas det avsnitt?

    Klicka här för att uppdatera flödet manuellt.

  • AJ Jacobs is an author, journalist, lecturer, and human guinea pig. He has written four New York Times bestsellers, including The Year of Living Biblically, that combine memoir, science, and humor with a dash of self-help. AJ has said that he sees his life as a series of experiments in which he immerses himself in a project or lifestyle, for better or worse, then writes about what he learned.

    His most recent book, Thanks A Thousand: A Gratitude Journey, starts with wanting to thank the people who brought him his cup of coffee. It starts with the barista and ends up in South America on a mountainside coffee plantation. The book is based on some simple ideas that gratitude can be the catalyst for a journey around the world, and how experimentation keeps our brains flexible in ways that enhance our lives.

    We loved our conversation with AJ because he made a passionate case for learning to pay more attention to things. To immerse ourselves in the moment where we can appreciate that moment for what it is. He encourages us to see the details, and in those details, to see the connections. He challenges us to be grateful for the life we are given. If we can slow down, savor these moments for what they are, we can curate a better life for ourselves.

    You’ll find lots about AJ that is fun and informative – but above it all, you’ll find him inspiring. If AJ can do these things on such a grand scale, we ought to be able to experiment with our lives – even if it is just not making your bed in the morning.

    © 2021 Behavioral Grooves


    AJ Jacobs: https://ajjacobs.com/

    “Thanks A Thousand”: https://thanksathousandbook.com/

    AJ’s TED Talk: https://www.ted.com/talks/a_j_jacobs_my_journey_to_thank_all_the_people_responsible_for_my_morning_coffee

    George Clooney: https://en.wikipedia.org/wiki/George_Clooney

    The Encyclopedia Britannica: https://www.britannica.com/

    Windshield Wiper: https://en.wikipedia.org/wiki/Windscreen_wiper

    The New York Times Crossword Puzzle: https://en.wikipedia.org/wiki/The_New_York_Times_crossword_puzzle

    Alex Trebek: https://en.wikipedia.org/wiki/Alex_Trebek

    George Loewenstein: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html

    Ambient Noise: https://en.wikipedia.org/wiki/Background_noise

    Coffitivity (ambient noise generator): https://coffitivity.com/

    Melanie Brucks: https://www8.gsb.columbia.edu/cbs-directory/detail/mb4598

    Michael Phelps: https://en.wikipedia.org/wiki/Michael_Phelps

    French Horn: https://en.wikipedia.org/wiki/French_horn

    Electronic Dance Music: https://en.wikipedia.org/wiki/Electronic_dance_music

    MDMA: https://en.wikipedia.org/wiki/MDMA

    Jonathan Mann, Episode 207: https://behavioralgrooves.com/episode/jonathan-mann-is-it-possible-to-design-an-experience/

    Mark Landau: https://www.mindful.org/how-mindfulness-shifts-our-perception-of-time/

    Neil Gaiman: https://en.wikipedia.org/wiki/Neil_Gaiman

    Masterclass: https://www.masterclass.com/

    Gratitude / Gratia / Grace: https://www.merriam-webster.com/dictionary/gratitude

    Robert Emmons: https://www.health.harvard.edu/mind-and-mood/in-praise-of-gratitude

    Francesca Gino, Episode 60: https://behavioralgrooves.com/episode/francesca-gino-curiosity-and-rebellion-makes-your-career/

    Tony Robbins: https://en.wikipedia.org/wiki/Tony_Robbins

    Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

    Musical Links

    ZZ Top “La Grange”: https://www.youtube.com/watch?v=Vppbdf-qtGU

    Lil’ Wayne “2 Diamonds”: https://www.youtube.com/watch?v=wrLSro5XNzY

    Sex Pistols “God Save the Queen”: https://www.youtube.com/watch?v=02D2T3wGCYg

  • Linda Thunstrom, PhD is a Swedish economist working as an assistant professor of economics at the University of Wyoming. (That’s in Laramie, Wyoming, not Wyoming, Sweden.) Her research interests include behavioral, experimental, public, and health economics. Her interests merged after Hurricane Florence when she became curious about the effect that offering thoughts and prayers might have on potential donors to natural disasters.

    She set up a study to see if potential donors might feel like they don’t need to make a monetary donation to the victims if they’ve already offered up some thoughts and prayers. Her results may surprise you.

    And she didn’t stop there. She also looked at this question from the recipient’s end. As an economist, she framed the study in monetary terms and wondered if disaster victims might take less money in a donation if they knew someone was praying for them – especially if it were a Christian stranger or a priest. Again: fascinating results!

    We also talked about willful ignorance and the role it plays in our decision-making. Willful ignorance involves neglecting information about how your actions will affect others or yourself. It’s different from and less harmful than outright self-deception. Self-deception is commonly associated with lying to make yourself feel better. The big worry with self-deception is that you start believing your own lies.

    Willful ignorance is like heading into the basement to get a Coke Zero and noticing a box of Oreo cookies and deciding that now is probably a pretty good time to have one, or two, of those chocolate calorie bombs. We are neglecting the facts that we already know about Oreo cookies: they’re not really good for. But we nab a couple anyway.

    We’d like to thank you to Andrea Mannberg, a guest from Episode 199, for introducing us to Linda. Both of these economists are applying their training to fantastically interesting topics and we’re grateful for both of their work.

    © 2021 Behavioral Grooves


    Linda Thunstrom: https://lindathunstrom.com/

    Linda Thunstrom, PhD: https://www.uwyo.edu/economics/faculty-staff/linda-thunstrom/

    Shiri Noy, PhD: https://denison.edu/people/shiri-noy

    “Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness” Dana, et. all (2007): https://link.springer.com/article/10.1007/s00199-006-0153-z

    George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html

    Todd Cherry, PhD: http://www.uwyo.edu/economics/faculty-staff/todd-cherry/index.html

    George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html

    Dan Gilbert, PhD: https://en.wikipedia.org/wiki/Daniel_Gilbert_(psychologist)

    Contemporary Folk Music: https://en.wikipedia.org/wiki/Contemporary_folk_music

    Americana Music: https://en.wikipedia.org/wiki/Americana_(music)

    Hurricane Florence: https://en.wikipedia.org/wiki/Hurricane_Florence

    “Temporal View of the Costs and Benefits of Self-Deception” Gino, Norton, Ariely: https://www.hbs.edu/faculty/Pages/item.aspx?num=39857

    Eric Oliver, Episode 172: https://behavioralgrooves.com/episode/how-to-talk-to-your-friends-about-their-conspiracy-theories-with-eric-oliver/

    Andrea Mannberg, Episode 199: https://behavioralgrooves.com/episode/how-decision-making-is-critical-for-back-country-skiers-and-sex/

    Behavioral Grooves Patreon Site: https://www.patreon.com/behavioralgrooves

    Musical Links

    Jay Shogren “Let’s Fall Behind”: http://www.jshogren.com/https/jshogrenshanghaidbandcampcom/track/lets-fall-behind

    David Bowie “Under Pressure” with Annie Lennox and Queen: https://www.youtube.com/watch?v=fCP2-Bfhy04

  • GAABS is an organization that was recently founded to act as an accrediting body for applied behavioral scientists. GAABS is The Global Association of Applied Behavioral Scientists and is open for membership for those who demonstrate their ability to ethically apply behavioral science to their work.

    In this episode, we spoke with co-founding members Nuala Walsh and Steve Martin. Nuala is a contributor to Harvard Business Review and is the founder of MindEquity – a behavioral science consultancy based in Dublin. And Steve Martin is the co-author, with Robert Cialdini and Noah Goldstein, of Yes! 50 secrets from the Science of Persuasion, which has sold more than a million copies and been translated into 27 languages. Nuala is a repeat guest that was featured in episode 203 about whistleblowers and fake memories, and Steve was featured in episode 110 with his co-author, Joe Marks. Together, they wrote “Messengers: Who We Listen To, Who We Don’t, and Why.”

    In our conversation, we discussed what GAABS is and what they’re hoping to do to help both practitioners of behavioral science as well as the professionals and institutions that hire those services. On a more philosophical note, we steered into what is lacking in applied behavioral science these days and agreed that there are many fields that could benefit from a behavioral science lens. And across the board, we agreed that education for all parties is critical for the field to be successful.

    On an educational note, Steve wryly noted that students could use more psychology and less geography in the classroom, and teed up the novel concept of prac-ademics. And, later, Nuala introduced the idea of leveraging trends, like big data, and noted, “if we marry behavioral science with data science, we actually have an in.”

    We hope you enjoy our conversation with Nuala and Steve and that you’ll check out the Behavioral Grooves Patreon site at www.patreon.com/behavioralgrooves. Now go out this week and find YOUR groove.

    © 2021 Behavioral Grooves


    Nuala Walsh: https://www.linkedin.com/in/nualagwalsh/?originalSubdomain=uk

    Steve Martin: https://www.linkedin.com/in/steve-martin-13832b5/

    GAABS: https://gaabs.org/

    Oxbow Lake: https://www.nationalgeographic.org/encyclopedia/oxbow-lake/

    Annie Duke Alliance for Decision Education: https://alliancefordecisioneducation.org/learn/about-the-alliance/team/board/annie-duke

    Mya Shankar: https://en.wikipedia.org/wiki/Maya_Shankar

    Robert Cialdini: https://www.influenceatwork.com/robert-cialdini-phd/biography/

    Jennifer Lerner: https://www.hks.harvard.edu/faculty/jennifer-lerner

    Nuala Walsh – Episode 203: https://behavioralgrooves.com/episode/on-fake-memories-and-whistleblowers-with-nuala-walsh/

    Steve Martin – Episode 110: https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/

    Steve Martin and Joe Marks “Messengers: Who We Listen To, Who We Don’t, and Why”: https://www.goodreads.com/en/book/show/43522604-messengers

    Harlow Gale, PhD: https://www.researchgate.net/publication/203619125_Harlow_Gale_and_the_Origins_of_the_Psychology_of_Advertising

    Musical Links

    Sinead O’Connor “Nothing Compares 2 U” https://www.youtube.com/watch?v=0-EF60neguk :

    Electric Light Orchestra “Don’t Bring Me Down”: https://www.youtube.com/watch?v=ATuX7V4XOlk

    The Cranberries “Linger”: https://www.youtube.com/watch?v=H_5B14-VytM

    Van Morrison “Into the Mystic”: https://www.youtube.com/watch?v=m0gvodQgu-Y

    Fleetwood Mac “The Chain”: https://www.youtube.com/watch?v=kBYHwH1Vb-c

    Rod Stewart “Maggie May”: https://www.youtube.com/watch?v=m2CQ0FvAZuw

    Carly Simon “Nobody Does it Better”: https://www.youtube.com/watch?v=SaV-6qerkqI

    Joan Baez “Diamonds & Rust”: https://www.youtube.com/watch?v=GGMHSbcd_qI

    Mike + The Mechanics “The Living Years”: https://www.youtube.com/watch?v=5hr64MxYpgk

    The Who “Eminence Front”: https://www.youtube.com/watch?v=rx6Zgz0TZuA

  • Dessa is a singer, rapper, writer, speaker, science and philosophy connoisseur, podcast host, and ice cream flavor inventor. (Her flavor is Dessa’s Existential Crunch which consists of crème fraîche, brown sugar ice cream, Jameson Irish Whiskey, Disaronno Amaretto Liqueur, and a cashew and praline pecan brittle crunch).

    Dessa has made a career of bucking genres and defying expectations — her résumé as a musician includes being part of the Doomtree collective, a solo artist with performances at Lollapalooza and Glastonbury, co-composer of pieces for 100-voice choir, performances with the Minnesota Orchestra, and top-200 entries on the Billboard charts. She also contributed to the #1 album The Hamilton Mixtape.

    As a writer, she published a memoir-in-essays called My Own Devices which was released in 2018 in addition to two literary collections along with many articles in journals such as The New York Times and National Geographic Traveler.

    And now she is the host of a new podcast that explores “why we do the things we do” called Deeply Human. The podcast is a fun exploration of a number of topics and brings in experts to help explain why we behave the way we do.

    We wanted to talk to Dessa before we knew about her podcast. Here is part of the e-mail that we sent to her publicist to ask for an interview:

    “While it may seem a bit off-brand for us to ask for an interview with Dessa, we think that it would be fascinating, and we’d love to talk to her about the intersection of music and emotion. While we typically interview behavioral science researchers and practitioners, we often interview what we call “accidental behavioral scientists.” These are people who are applying the aspects of behavioral science to their work without really knowing that they are doing it. Dessa captures a lot of our human experience in her lyrics and discussing that would be a wonderful way of exploring this concept. We would also love to talk to her about her experience with the scientific fMRI research that she talks about in her essay, “Call of your ghost.”

    Our conversation with Dessa examined a wide range of topics – moving from her podcast, to music’s ability to create synchronicity between people, to how we can’t compare subjective experiences, to how emotional connection comes from dropping veils and getting out of our “practiced mirror face.”

    This is an episode that you definitely don’t want to miss.

    © 2021 Behavioral Grooves


    Dessa: www.dessawander.com or www.doomtree.com

    Deeply Human: wherever you get your podcasts from

    Lute: https://en.wikipedia.org/wiki/Lute

    The Diary of Ann Frank: https://en.wikipedia.org/wiki/The_Diary_of_a_Young_Girl

    Alan Alda: https://en.wikipedia.org/wiki/Alan_Alda

    Helen Fisher: https://en.wikipedia.org/wiki/Helen_Fisher_(anthropologist)

    Barry Schwartz: https://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist)

    Oxytocin: https://en.wikipedia.org/wiki/Oxytocin_receptor

    EEG: https://en.wikipedia.org/wiki/Electroencephalography

    QEEG: https://en.wikipedia.org/wiki/Quantitative_electroencephalography

    Autism: https://en.wikipedia.org/wiki/Autism

    Epilepsy: https://en.wikipedia.org/wiki/Epilepsy

    Penijean Gracefire: https://penijean.com/home

    Cheryl Olman: http://www.neuroscience.umn.edu/people/cheryl-olman-phd

    fMRI: https://en.wikipedia.org/wiki/Functional_magnetic_resonance_imaging

    Neurofeedback: https://en.wikipedia.org/wiki/Neurofeedback

    Harry Haslow – Wire Monkey experiments: https://en.wikipedia.org/wiki/Harry_Harlow

    Research on Emotion and Narrative - https://www.researchgate.net/publication/325962169_Emotion_and_Narrative_Perspectives_in_Autobiographical_Storytelling

    Drummer Boy (Military): https://en.wikipedia.org/wiki/Drummer_(military)

    “Rock ’n’ Roll but not Sex or Drugs: Music is negatively correlated to depressive symptoms during the COVID-19 pandemic via reward-related mechanisms”: https://tinyurl.com/yw4v5avs

    Pew Research (2016) The Joy and Urgency of Learning: https://www.pewresearch.org/internet/2016/03/22/the-joy-and-urgency-of-learning/

    Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing

    Musical Links

    Dessa “Fighting Fish”: https://www.youtube.com/watch?v=I9bwKI-fb7k

    Dessa “The Chaconne” (Kurt’s favorite version of the song with Aby Wolf and Jeremy Messersmith): https://www.youtube.com/watch?v=F8dt8mY2WiQ

    London Bulgarian Choir: https://www.youtube.com/watch?v=2GEDbKe038o

    Lady Midnight “Bloodsong”: https://www.youtube.com/watch?v=oRb6Uqsvq5w

    Chopin’s Mazurkas: https://www.youtube.com/watch?v=H5D46aHhRDM

    Erik Satie “Gymnopédie No. 1”: https://www.youtube.com/watch?v=TL0xzp4zzBE

    “Hamilton” soundtrack: https://www.youtube.com/watch?v=aPSWZUExZ8M

    “Hamilton Mix Tape”: https://www.amazon.com/Hamilton-Mixtape-Explicit-Various-artists/dp/B01M3XVPL4

    Dessa Live - https://www.youtube.com/watch?v=Q5n1lsfZI3A

    Mayada “Haydn Sonata in D”: https://www.youtube.com/watch?v=NpTfxMmBsLY

    Chopin “Mazurka Op. 68 n. 2”: https://www.youtube.com/watch?v=VL4_uD0Vp5U

    Yann Tiersen “La valse d'Amélie”: https://www.youtube.com/watch?v=uj9BihmugmI

    Tim Houlihan “I Get Lonesome, Too”: http://www.timhoulihan.com/music

  • Can you design an experience for someone else? Jonathan Mann, the Vice President of User Experience at Renaissance Learning says, “Umm, not really.” Prior to joining Renaissance, Jonathan led user experience teams at Target Corporation and PayPal. And as a practitioner, he’s always valued good research to help him, and his teams, deliver better work.

    Our discussion centered around the question, “is it possible to design an experience?” Jonathan’s research discovered that “an experience” is more than just what we think of as the element that happens in the moment we consider it an experience.

    Jonathan reminded us that the totality of “an experience” combines three key elements: the anticipation of the experience, the experience itself, and the memory of the experience. A vacation is a great example of this: we plan and anticipate lots of experiences before we arrive at our destination. Then we are flooded with experiences in the moment, and afterward, we have photos to remind us and memories to interpret our experience after the fact. We know that the remembered self is one of the most important reasons we do anything: how we’ll remember it. So why shouldn’t we consider it identifying the experience in its broadest sense?

    We talked about Jonathan’s meeting with Bob Cialdini and how Jonathan’s work with Bob’s crew brought incredible results to the initiatives they were working on at PayPal. We are always happy to see how nicely behavioral science and business results dovetail.

    And maybe most importantly, this episode features a live fingerstyle guitar micro-concert by Jonathan. We asked him about playing and he instantly turned around, grabbed his guitar, and started playing for us. His fingerstyle abilities are very fine, and that part of the recording was nothing short of delightful – in every aspect of the word. Enjoy it!

    We hope you enjoy our episode with Jonathan Mann and discover new ways that you can integrate his clever thinking on designing an experience into your own work.

    © 2021 Behavioral Grooves


    Jonathan Mann LinkedIn: https://www.linkedin.com/in/jdmann/

    Jonathan Mann Album: http://jonathanmanndesign.com/music (with links to Spotify, Pandora, iTunes, etc)

    Jonathan Mann YouTube: https://www.youtube.com/channel/UCVtiHkr4xdBzVZ6Oc3ybsUw

    Jonathan Mann Woodworking: https://www.behance.net/fynedesign

    Dan Gilbert, “Stumbling on Happiness”: https://www.goodreads.com/book/show/56627.Stumbling_on_Happiness

    Robert Cialdini - Towel study: https://www.psychologicalscience.org/observer/dont-throw-in-the-towel-use-social-influence-research

    Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing

    The Dakota: https://www.dakotacooks.com/

    Fingerstyle Guitar: https://en.wikipedia.org/wiki/Fingerstyle_guitar

    Musical Links

    Green Day “Boulevard of Broken Dreams”: https://www.youtube.com/watch?v=Soa3gO7tL-c

    Stone Temple Pilots “Interstate Love Song”: https://www.youtube.com/watch?v=10MQY33cYCg

    Leo Kottke “Last Steam Train”: https://www.youtube.com/watch?v=-E_s4vQJx-k

    Tommy Emmanuel “Classical Gas”: https://www.youtube.com/watch?v=S33tWZqXhnk

    The Jimi Hendrix Experience “Voodoo Child”: https://www.youtube.com/watch?v=qFfnlYbFEiE

  • Bertram Malle, PhD teaches social cognitive science and social psychology at Brown University, he’s the author of dozens of articles and has focused his recent work on how humans feel about robots, and researches how the etiquette and facial abilities of robots impact how we perceive them.

    His research indicates that the more human-looking a robot is – especially in its “face” – the more humans are likely to attribute emotions or moral codes to them. Bertram’s work reminds us that the context we experience robots in influences the relationships we build.

    Maybe more importantly, Bertram reminded us that robots must be designed to exist in very specific contexts. The appearance and communication abilities of a robot that checks us into a doctor’s office needs to be very different from the robots we use to assist us with making an airline reservation.

    While that may be intuitive on one level, it highlights the remarkable complexity required in the design and manufacturing of these robots. Each one needs to be built for a specific purpose – there is no one-size-fits-all with robots. Bertram reminded us that it’s difficult to imagine that robots will ever reach the complexity and flexibility of their human counterparts.

    We also parsed out the differences between hope and optimism. This topic was particularly important to because we’re too often conflating the two. Hope, Bertram explained, is something we have when we lack confidence or influence in the outcome. And optimism exists where we might have some degree of influence over the outcome.

    We hope you enjoy our conversation with Bertram Malle.

    © 2021 Behavioral Grooves


    Bertram Malle, PhD email: bfmalle@brown.edu

    Social Cognitive Science Research Lab (Brown University): http://research.clps.brown.edu/SocCogSci/index.html

    Bertram Malle, “Theory of Mind”: https://nobaproject.com/modules/theory-of-mind

    Bertram Malle & Patty Bruininks “Distinguishing Hope from Optimism and Related Affective States”: https://www.researchgate.net/publication/226421327_Distinguishing_Hope_from_Optimism_and_Related_Affective_States

    Bertram Malle Selected Publications: http://research.clps.brown.edu/SocCogSci/Publications/publications.html

    ABOT: http://www.abotdatabase.info/

    MIT Lab on Automated Vehicles: https://www.media.mit.edu/research/?filter=everything&tag=autonomous-vehicles

    “Her” film: https://en.wikipedia.org/wiki/Her_(film)

    “Ex Machina” film: https://en.wikipedia.org/wiki/Ex_Machina_(film)

    TAY: https://en.wikipedia.org/wiki/Tay_(bot)

    Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov

    Jóhann Jóhannsson: https://en.wikipedia.org/wiki/J%C3%B3hann_J%C3%B3hannsson

    Hildur Guðnadóttir: https://en.wikipedia.org/wiki/Hildur_Gu%C3%B0nad%C3%B3ttir

    Fritz Heider, PhD & Marianne Simmel, PhD, “An experimental study of apparent behavior”: https://psycnet.apa.org/record/1945-01435-001

    Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing

    Minnesota Timberwolves: https://en.wikipedia.org/wiki/Minnesota_Timberwolves

    Musical Links

    Radiohead “Hail to the Thief”: https://www.youtube.com/watch?v=8MdwaUtW_D4

    Esbjörn Svensson Trio “Seven Days of Falling”: https://www.youtube.com/watch?v=D7KXq6RJ0PA

    Bill Dixon “Motorcycle ‘66”: https://youtu.be/ZcO8zfp-FLg

    Tyshawn Sorey “Unfiltered”: https://tyshawn-sorey.bandcamp.com/album/unfiltered

    Sigur Ros “Brennisteinn”: https://www.youtube.com/watch?v=Oc6zXSdYXm8

    Hildur Gu∂nadottir “Unveiled”: https://www.youtube.com/watch?v=zzaxVFc9oIs

    Anders Hillborg “Violin Concerto No. 1”: https://www.youtube.com/watch?v=jrJ7rhQDjsE

    Daniel Lanois with the Venetian Snares: https://www.youtube.com/watch?v=q9u93SDxNsk

    Daniel Lanois with Parachute Club: https://www.discogs.com/The-Parachute-Club-Rise-Up/release/1209691

    The Bad Plus “Never Stop II”: https://thebadplus.bandcamp.com/album/never-stop-ii

    Iceland Symphony Orchestra, “Recurrence”: https://nationalsawdust.org/thelog/2017/02/16/playlist-9/

    David Chesky, “Jazz in the new harmonic”: https://chesky.com/products/jazz-in-the-new-harmonic-david-chesky-download

    Kings of Leon, “Sex on Fire”: https://www.youtube.com/watch?v=RF0HhrwIwp0

    “Annihilation” soundtrack: https://www.youtube.com/watch?v=M9eidResq9g

    “Tenet” soundtrack: https://www.youtube.com/watch?v=aVMkvCTT_yg

  • Logan Ury studied psychology at Harvard, was a TED Fellow, then became a behavioral scientist at Google, where she ran Google’s behavioral science team – which we now know as The Irrational Lab. She became a dating coach and is currently the Director of Relationship Science at the dating app Hinge, where she leads a research team dedicated to helping people find love. Her work has appeared in The New York Times and The Atlantic, among a variety of media outlets, including HBO and the BBC. And you should note that she’s a featured speaker at SXSW 2021.

    Aside from those cool things, we wanted to talk to her because she is the author of How To Not Die Alone.

    In our conversation with Logan, we talked about the challenges people face in getting prepared for dating, making the most of their dating experiences, and maintaining great relationships once they’ve landed in one. She shared her insights into how to overcome some of the common hurdles and to make the most out of each phase of the dating life.

    We had an interesting discussion about why moving from ‘romanticizer’ or ‘maximizer’ to ‘satisficer’ can make a big difference in your relationships (and in life). We talked about the Monet Effect and how we need to work hard to overcome some of our biggest biases – like the fundamental attribution error and negativity bias.

    She was also kind enough to share a little bit about her communal living conditions and her recommendation that we all need more significant others – OSO’s – in these turbulent times.

    NOTE #1: The “F” word features prominently in our conversation since it’s in the title of one of her book’s chapters.

    NOTE #2: Christina Gravert joined for our Grooving Session as our first-ever Grooving Partner, and you’ll hear her in the introduction, as well. We’re pleased that our good friend was named by Forbes magazine as one of the top behavioral scientists you ought to know. Christina teaches Economics at the University of Copenhagen, is a co-founder of Impactually, a behavioral consultancy, she has been a guest on Behavioral Grooves (episode 16 on creating a Nudge-A-Thon), and was a speaker at Nudge.It North 2021.

    © 2021 Behavioral Grooves


    Logan Ury: https://www.loganury.com/

    “How to Not Die Alone”: https://www.loganury.com/book

    Ira Glass: https://en.wikipedia.org/wiki/Ira_Glass

    Dan Ariely: https://danariely.com/

    Esther Perel: https://www.estherperel.com/

    John Gottman, The Gottman Institute: https://www.gottman.com/

    Eli Finkel: https://elifinkel.com/

    Daniel Gilbert: https://en.wikipedia.org/wiki/Daniel_Gilbert_(psychologist)

    Jane Ebert: https://www.brandeis.edu/facultyguide/person.html?emplid=0fd6834b65b0eddec69f2ab77539fd341d63b270

    Alain De Botton “School of Life”: https://www.theschooloflife.com/about-us/faculty/alain-de-botton/

    Reiki: https://en.wikipedia.org/wiki/Reiki

    “Algorithms to Live By”: https://algorithmstoliveby.com/

    John Nash “A Beautiful Mind”: https://en.wikipedia.org/wiki/John_Forbes_Nash_Jr.

    Nicole Prause: https://en.wikipedia.org/wiki/Nicole_Prause

    36 Questions That Lead to Love: https://www.nytimes.com/2015/01/09/style/no-37-big-wedding-or-small.html

    The School of Life books: https://www.theschooloflife.com/shop/us/books/

    Shelley Archambeau – Episode 204: https://behavioralgrooves.com/episode/how-shelley-archambeau-flies-like-an-eagle/

    Christina Gravert – Episode 16: https://behavioralgrooves.com/episode/nudge-a-thon-with-dr-christina-gravert/

    Christina Gravert, “Online Dating Like a Game Theorist”: https://behavioralscientist.org/online-dating-like-a-game-theorist/

    Christina Gravert – Impactually: https://impactually.se/

    “10 Behavioral Scientists You Should Know”: https://www.forbes.com/sites/alineholzwarth/2020/10/29/10-behavioral-scientists-you-should-know/?sh=36ad80b442e0

    Musical Links

    “Hamilton” soundtrack: https://www.youtube.com/watch?v=aPSWZUExZ8M

    Chance the Rapper “Coloring Book”: https://www.youtube.com/watch?v=BeChAs-bI3A

    Bush “Glycerine”: https://www.youtube.com/watch?v=bvXbHN5Gijw

  • Shellye Archambeau is the author of “Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.” It’s part memoir, part inspiration, and career guidebook. While Shellye argues it’s for everyone, we reckon it’s really best suited for the most ambitious among us. In the book, Shellye shares how she went from being the only black girl in her high school to being the CEO of a Silicon Valley tech firm, MetricStream. And it’s an amazing tale of an amazing woman.

    In our conversation with Shellye, she talked with us about the challenges she faced growing up. But what was more interesting to us was talking with her about the way she makes decisions. She has this ability to see how things fit – or don’t fit – into her personal and business goals. And then she acts on them with amazing conviction. She is one remarkable person.

    We talked about how she has a strong inclination to set lofty goals – that we call BHAGS (big, hairy, audacious goals) – that never changes over the course of her career. These BHAGS gave her a North Star to navigate by. But the BRICKS (the steppingstones to needed to achieve long-term goals) she used along her journey were flexible and changed as her situation changed.

    This flexibility is something we wanted to call out, because it wasn’t just being flexible that got her where she is today. Her incredible ability to create plans and execute those plans is what really set her apart from her peers. And we can imagine that all of her peers at IBM were talented, skilled, smart, and driven. Just not as much as Shellye.


    If you’d like to pursue being a part-time intern with Behavioral Grooves, please contact Kurt or Tim directly.

    Kurt Nelson, PhD: kurt@lanterngroup.com

    Tim Houlihan: tim@behavioralchemy.com

    “Transfiguration” by Jonathan Benson is used for the interstitial music in this episode.

    © 2021 Behavioral Grooves


    Shellye Archambeau on Twitter: @ShelArchambeau

    Shellye’s web site: https://shellyearchambeau.com/

    “Unapologetically Ambitious”: https://shellyearchambeau.com/books

    Carol Dweck – Growth Mindset: https://www.mindsetworks.com/science/

    George Bernard Shaw: https://en.wikipedia.org/wiki/George_Bernard_Shaw

    Stephen Curtis, Episode # 148: https://behavioralgrooves.com/episode/covid-19-crisis-stephen-curtis-on-neuroplasticity-and-creating-the-ideal/

    Locke & Latham on Goals: https://en.wikipedia.org/wiki/Goal_setting

    Nicholas Christakis and James Fowler, “The Spread of Obesity in a Large Social Network over 32 Years”: https://www.nejm.org/doi/full/10.1056/nejmsa066082

    Musical Links

    Steve Miller “Fly Like an Eagle”: https://www.youtube.com/watch?v=6a6lAwbE1J4

    Spinners “I’ll Be Around”: https://www.youtube.com/watch?v=hq5VXTO3HDI

    Marvin Gaye “What’s Going On”: https://www.youtube.com/watch?v=fPkM8F0sjSw

    The O’ Jays, “Love Train”: https://www.youtube.com/watch?v=ECZr3-a_rDA

    Teddy Pendergrass, “Turn Off the Lights”: https://www.youtube.com/watch?v=PK4wofMj5-k

    Alfie Pollitt, "Say It (Over and Over)": https://www.youtube.com/watch?v=vTaDr1lq8mY

    Earl Klugh, “This Time”: https://www.youtube.com/watch?v=n7fF_eRYM5k

    Dave Koz, “You Make Me Smile”: https://www.youtube.com/watch?v=3cshiIac91U

    Brian Culbertson, “Colors of Love”: https://www.youtube.com/watch?v=_MM5hSddIcg

    Praful, “Don't Fight with Life/Om Namah Shivaya”: https://www.youtube.com/watch?v=8D51CbCMY10

    George Benson, “On Broadway”: https://www.youtube.com/watch?v=3ef0kThw5VY

    Elton John, “Don’t Let The Sun Go Down On Me”: https://www.youtube.com/watch?v=ncuiQAfPhTg

    Audrey Hepburn, “Moon River”: https://www.youtube.com/watch?v=uirBWk-qd9A

  • Nuala Walsh is a strategic adviser with MindEquity, working with organizations to create reputation, commercial and cultural change. She is a global leader, an award-winning marketeer, and a behavioral scientist. Nuala has nearly 3 decades of strategic, commercial, and governance experience in asset management, investment banking, and consulting. All her strategic solutions are informed by decision science & behavioral frameworks.

    Nuala is also the Non-Executive Director of GAABS, the Vice-Chair of UN Women, and she has been the Chief Marketing Officer, Standard Life Aberdeen. In short, she’s a remarkable person whose insights are worth paying attention to as both a practitioner and a researcher.

    We spoke with Nuala recently about some investigations she completed on two topics. The first was to understand the impact that fake news has on our ‘remembering’ self. What she discovered is that our memories don’t discriminate between true or false information – we tend to remember it all roughly the same way, when we believe it at the start.

    The second area we discussed was about whistleblowers in modern corporations. Without the proper environment, whistleblowers don’t act or can be maltreated within an organization when they do raise their hands. Nuala’s got some ideas on how to change that. Here’s her list of tips for improving your corporate culture to support whistleblowers:

    Reframe. The word whistleblowing is a negative word, so reframing it as “speaking up” could be more positive. There's a shift in how companies can rewrite how they message to employees. Economic. Scandalized companies earn 4% less than firms that have not experienced major scandals. So by definition, a company could earn 4% more if it’s clean and could impact employees' wages should they go to another firm. Rewards. Rewarding employees with relevant incentives and she is quick to recommend against financial, such as appropriately recognizing people, sharing salient stories of courage, talking about people in the company, people outside the company as role models…all of these can contribute positively to better company culture. By taking bad behavior out of the shadows or removing the Social Norming effect of removing it from secrecy is a powerful tool. But you can't just point to somebody internally to highlight their courage, leaders need to appropriately highlight teams that have called out errors that prevented disasters. It’s best to not pinpoint an individual because of personal risk and a lot of potential threats. Make it Normal. Employees won’t speak up in a dangerous work environment. The more you make the environment open and communal and part of the cultural norm, the less fear that is induced on people and the greater likelihood they’ll point out bad behavior when it happens.

    We hope you enjoy our conversation with Nuala as much as we did. If you like it, please don’t hesitate to give Behavioral Grooves a quick rating on your listening app.


    Nuala Walsh: https://www.linkedin.com/in/nualagwalsh/

    Anthony Hopkins: https://en.wikipedia.org/wiki/Anthony_Hopkins

    Robert De Niro: https://en.wikipedia.org/wiki/Robert_De_Niro

    Dan Gilbert: https://psychology.fas.harvard.edu/people/daniel-gilbert

    Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman

    Elizabeth Loftus: https://en.wikipedia.org/wiki/Elizabeth_Loftus

    Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing

    Merle van den Akker: https://www.moneyonthemind.org/about

    The Innocence Project: https://innocenceproject.org/

    Josef Mengele: https://en.wikipedia.org/wiki/Josef_Mengele

    Ted Bundy: https://en.wikipedia.org/wiki/Ted_Bundy

    Ann Rule: https://en.wikipedia.org/wiki/Ann_Rule

    OJ Simpson: https://en.wikipedia.org/wiki/O._J._Simpson

    Bibb Latané: https://en.wikipedia.org/wiki/Bibb_Latan%C3%A9

    John Darley: https://en.wikipedia.org/wiki/John_M._Darley

    Kitty Genovese and The Bystander Effect: https://en.wikipedia.org/wiki/Murder_of_Kitty_Genovese

    Robert Cialdini: https://www.influenceatwork.com/

    Cass Sunstein: https://hls.harvard.edu/faculty/directory/10871/Sunstein

    GAABS: https://gaabs.org/

    Bloomberg: https://www.bloomberg.com/

    Nudge: https://en.wikipedia.org/wiki/Nudge_(book)

    Predictably Irrational: https://en.wikipedia.org/wiki/Predictably_Irrational

    On False Creating False Memories: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5407674/#:~:text=The%20Deese%2C%20Roediger%20and%20McDermott,recall%20or%20recognize%20these%20words.

    “On the prediction of occurrence of particular verbal intrusions in immediate recall” https://pubmed.ncbi.nlm.nih.gov/13664879/

    Musical Links

    Tim Houlihan “Another Orion”: https://timhoulihan.bandcamp.com/track/another-orion

    Eurythmics “Here Comes the Rain Again”: https://www.youtube.com/watch?v=ko8Ec7ojahU

    Tina Turner “Proud Mary”: https://www.youtube.com/watch?v=EqIpkMDRjYw

    Queen: https://www.youtube.com/watch?v=tAZOFABpmIs

    Michael Jackson “Billy Jean”: https://www.youtube.com/watch?v=g3t9-kf7ZNA

    Carmen Monarca “Habanera”: https://www.youtube.com/watch?v=icJRTdpS2pU

    U2 “Sunday, Bloody Sunday”: https://www.youtube.com/watch?v=SCKcULlEydo

    Van Morrison “Into the Mystic”: https://www.youtube.com/watch?v=cpPSBzGEklE

    Elvis Presley “Heartbreak Hotel”: https://www.youtube.com/watch?v=OP6qK589_Bo

    © 2021 Behavioral Grooves

  • Chaning Jang is the CSO of the Busara Center for Behavioral Economics and has helped lead the organization since 2013. He is responsible for strategy, and a portfolio of projects, primarily focused on research. Prior to joining Busara, Chaning worked as an English teacher in the Czech Republic and an equities trader in Los Angeles. Chaning completed a Postdoc at Princeton University in Psychology and Public Affairs, holds a PhD in Economics from the University of Hawai'i with specialization in Behavioral Economics and Development, and a bachelor's in Managerial Economics from the University of California, Davis. He is also a CFA level II holder.

    We spoke to Chaning one night (for him) from his office in Nairobi, Kenya and we focused our discussion on context and how so much of psychological research has been focused in WEIRD countries (Western, Educated, Industrialized, Rich, and Democratic). Because of this focus and how behavior can be linked to cultural and social norms, countries that are not WEIRD are often unable to successfully apply the research that was executed in WEIRD cultures. Chaning is trying to change that.

    The work that the Busara Center is doing is important on many levels, the most significant is trying to eliminate poverty at the heart of where it is the worst on earth: Africa. Chaning’s work is fascinating, his ideas sparkle with intensity, and his comments are inspiring. We hope you enjoy our conversation with Chaning Jang.

    We are grateful to Allison Zelkowitz from Save the Children for connecting us.


    Chaning Jang, PhD: https://www.busaracenter.org/staff-bios?tag=Chaning%20Jang

    Busara Center for Behavioral Economics: https://www.busaracenter.org/

    Dan Ariely, PhD: https://danariely.com/

    WEIRD: https://www2.psych.ubc.ca/~henrich/pdfs/WeirdPeople.pdf

    Johannes Haushofer, PhD: https://www.tedmed.com/speakers/show?id=621210

    Kahneman & Tversky: https://en.wikipedia.org/wiki/Daniel_Kahneman

    The Linda Problem (Conjunction Fallacy): https://en.wikipedia.org/wiki/Conjunction_fallacy

    Jeremy Shapiro, PhD: https://www.poverty-action.org/people/jeremy-shapiro

    Economic and psychological effects of health insurance and cash transfers: Evidence from a randomized experiment in Kenya: https://www.sciencedirect.com/science/article/abs/pii/S0304387818310289

    Trier Social Stress Test: https://en.wikipedia.org/wiki/Trier_social_stress_test

    Cold Pressor Test: https://en.wikipedia.org/wiki/Cold_pressor_test

    Kevin Parker: https://en.wikipedia.org/wiki/Kevin_Parker_(musician)

    Poverty Decreases IQ: https://scholar.harvard.edu/files/sendhil/files/976.full_.pdf

    Musical Links

    Tame Impala (Australian psych-rock): https://www.youtube.com/watch?v=C24hUt18RWY

    John Lennon “Instant Karma”: https://www.youtube.com/watch?v=bfBPbFEel5k

    Daft Punk with Pharrell Williams “Get Lucky”: https://www.youtube.com/watch?v=XkeIwhKIi84

    Fleetwood Mac “The Chain”: https://www.youtube.com/watch?v=O6P2_i0Y6ms

    Joji “Your Man”: https://www.youtube.com/watch?v=RrtkU7i0qD8

    Fleet Foxes “Can I Believe You”: https://www.youtube.com/watch?v=L2E2DpWO3-Y

    Freddie Mercury “I’m The Great Pretender”: https://www.youtube.com/watch?v=mLRjFWDGs1g

    © 2021 Behavioral Grooves

  • Jonah Berger is a marketing professor in the Wharton School at the University of Pennsylvania and the internationally best-selling author Contagious and Invisible Influence. He consults with some of the largest corporations in the world and derives great insights from his interactions with business leaders wrestling with strategic issues.

    In this episode, we caught up with Jonah to discuss his most recent book called The Catalyst. His book takes a counter-intuitive view on persuasion by focusing on reducing barriers to change rather than learning just the right lines, information, or coercive measures to use. Jonah advocates for first understanding why people are doing what they’re doing before we try to get them to do something else.

    He shared his REDUCE model with us - Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence – and we dove into Reactance as a major component of how we resist change. The harder you push on someone to change, the more likely they are to push back. It’s natural for us to push back and to illustrate, just try this little experiment with someone in your household (another adult).

    Ask your adult counterpart to hold up their hand at shoulder level and have your palms meet. Tell them you’re going to push on their hand, then do it with some force. Do they push back to slow the advance of your hand or do they just go limp and let you push their hand as far as you can? It’s likely that they’ll push back. The same is true of any behavior change.

    And that’s okay. Our natural tendencies serve us well in many situations, but not all. Jonah’s perspective on how catalysts change behavior will open your mind to new ideas. We hope you enjoy it and, this week, find your groove.

    © 2021 Behavioral Grooves


    Jonah Berger, PhD: https://jonahberger.com/author-bio/

    Jonah Berger Additional Resources: https://jonahberger.com/resources/

    Lee Ross, PhD: https://profiles.stanford.edu/lee-ross

    Mark Lepper, PhD: https://psychology.stanford.edu/people/mark-lepper

    Kurt Lewin, PhD “Force Field Analysis”: https://en.wikipedia.org/wiki/Kurt_Lewin

    Musical Links

    Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=ardglr9MVVQ

    Queen “We Will Rock You”: https://www.youtube.com/watch?v=XvKkIttJLcc

    Tim Houlihan “Thinking About You”: https://www.youtube.com/watch?v=xS-PsjRktUk

    Dolly Parton “I Will Always Love You”: https://www.youtube.com/watch?v=x0bEZH6ZqG4

  • Recently, NPR’s Planet Money penned an article about how much our time is worth based on some research that was sponsored by the rideshare company Lyft. According to the article, Lyft economists tried to determine how much people were willing to pay to save some time.

    After crunching data from nine different cities, Lyft estimated the average value of time is $19.00 per hour.

    In this episode, Kurt and Tim discussed Ashley Whillan’s new book, “Time Smart: How to Reclaim Your Time and Live a Happier Life,” some of the fundamental errors humans experience with time such as temporal discounting, loads of stats you’ll probably never need.

    We discover that better time management leads to greater happiness and combining habits and mindset is critical to wellbeing. By the way, the US Department of Transportation’s official value of people’s time is $14.00 per hour. Go figure.

    © 2020 Behavioral Grooves


    Planet Money (NPR): What Is Your Time Worth?:


    Big Think – Life in Numbers: https://bigthink.com/paul-ratner/how-many-days-of-your-life-do-you-have-sex-your-lifetime-by-the-numbers

    Ashley Whillans, “Time Smart: How to Reclaim Your Time and Live a Happier Life”: https://www.amazon.com/Time-Smart-Reclaim-Your-Happier-ebook/dp/B0842X6L2C

  • Have you ever been caught in an avalanche or spoken to someone who survived? In this episode, you’ll hear what living through an avalanche is really like.

    Audun Hetland (a psychologist) and Andrea Mannberg (an economist) are researchers at the White Heat Project in Tromsø, Norway. The project is a collaboration between The Arctic University of Norway, Montana State University, and Umeå University, in Sweden. Their international team also includes researchers in geography, snow science, and political science. They are focused on the effects of positional preferences and bounded rationality on risk-taking behavior, and more specifically, skiing in avalanche terrain.

    As project leader, Andrea spoke about how this interdisciplinary team is helping backcountry skiers do a better job of managing their risk in avalanche terrain. To do so, they are studying decision-making under uncertainty and the curious way cold and hot states affect our choices.

    Their work has clear implications for corporate leaders who make decisions about budgets and human resources, and in many situations, the consequences can be quite high.

    In case you’re not familiar with Tromsø, Norway, it is a 2-hour flight north of the Arctic Circle.

    © 2020 Behavioral Grooves


    Andrea Mannberg, PhD and Audun Hetland, PhD: https://uit.no/research/care

    White Heat Project: https://whiteheatproject.com/

    Bridger Bowl: https://bridgerbowl.com/

    George Loewenstein & Dan Ariely’s paper on hot states vs. cold states: https://onlinelibrary.wiley.com/doi/abs/10.1002/bdm.501

    Seinfeld Morning Guy vs. Night Guy: https://www.youtube.com/watch?v=UEe2pN8oksc

    Max Bazerman “Better, Not Perfect” Episode 196: https://behavioralgrooves.com/episode/living-happier-by-making-the-world-better-with-max-bazerman/

    Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing

    Musical Links

    John Coltrane “Green Dolphin Street”: https://www.youtube.com/watch?v=ePScRElDHOY

    Tom Waits “Tom Traubert’s Blues”: https://www.youtube.com/watch?v=hvFyt2kmrZk

    White Stripes “Seven Nation Army”: https://www.youtube.com/watch?v=DKdmdCtPtnQ

    Monster: https://en.wikipedia.org/wiki/Monster_(band)

    Monster: https://open.spotify.com/artist/0c9qOU7URKA43mMlgJApmV?si=we-OrwjYS4GVksnTwNOt4g

    The Clash “London Calling”: https://www.youtube.com/watch?v=BlLbrID7oDg

    Folk og Røvere: https://open.spotify.com/artist/5jVLZ3NoJJ5kRcSnYOgSHO

    Philter: http://open.spotify.com/album/1sbcw2kjPf5ZcLU5n7oGSt

    Andrea’s “dance song”: https://www.youtube.com/watch?v=C9GqMuW9_Z8

    Isolation Years (A band from Andrea’s home town): https://open.spotify.com/album/4nNOnikF2OVzBF9BqNxkHb?si=7Tkv4JujTPy99WytOG1H8A

    The Knife: https://open.spotify.com/album/7lbXNgtug37CDpS7N7NkrL?si=AAwopJtDRQKpUe-EOJAYCw

    First Aid Kit: https://open.spotify.com/artist/21egYD1eInY6bGFcniCRT1?si=ASWNJUigSPKAjgUkG66DcQ

  • Joel Weinberger is a Professor of Psychology at the Derner Institute at Adelphi University with Postdoctoral training in motivation at Harvard University. He is a Fellow of the Association for Psychological Science and of the American Psychological Association. His research has focused on unconscious processes and worked closely during his post-doc with motivation guru David McClelland.

    Joel is the founder of the consulting firm Implicit Strategies, where he helps political campaigns, non-profits, and businesses discover what consumers unconsciously think and feel about their candidate, product, or brand. In addition to roughly 100 peer-reviewed articles, his political and business commentaries have appeared in various outlets, including The Huffington Post, Anderson Cooper, and Good Morning America.

    In addition to writing, teaching, and consulting, Joel is a practicing clinical psychologist. We are here to talk with him about his seminal book, The Unconscious, that we came to because of a generous recommendation from Yale scholar, John Bargh, PhD.

    We spoke with Joel in late June 2020 and, regrettably, we failed to publish our conversation earlier. So, you’ll hear some references to the 2020 campaign that are asynchronous to where we are today; that said, Joel successfully predicted the outcome of the US Presidential election back in June!

    Predictions aside, Joel’s encyclopedic knowledge of research on the unconscious is - dare I say - thrilling. We discussed Joel’s admiration for the work of Sigmund Freud, his collaborations with David McClelland, the interplay between the conscious and the unconscious, and research he’s done with his long-time partner, Drew Westen.

    We covered political campaigns, deniers of the unconscious, and the liberating voice of Sam Cooke.

    We hope you enjoy our conversation with Joel and happy new year! (And good riddance to 2020!)

    © 2020 Behavioral Grooves


    Joel Weinberger, PhD: https://www.adelphi.edu/faculty/profiles/profile.php?PID=0275

    “Unconscious: Theory, Research and Clinical Implications”: https://www.goodreads.com/book/show/44658840-the-unconscious?from_search=true&from_srp=true&qid=kvDgbgcuys&rank=1

    Mickey Mantle: https://en.wikipedia.org/wiki/Mickey_Mantle

    David McClelland, PhD: https://en.wikipedia.org/wiki/David_McClelland

    David McClelland and Joel Weinberger on Implicit vs. Self Attributed: https://psycnet.apa.org/record/1990-03570-001

    Sigmund Freud “The Interpretation of Dreams”: https://en.wikipedia.org/wiki/The_Interpretation_of_Dreams

    Sigmund Freud “The Unconscious”: https://www.sas.upenn.edu/~cavitch/pdf-library/Freud_Unconscious.pdf

    Drew Westen, “The Political Brain”: https://www.goodreads.com/book/show/853648.The_Political_Brain

    Weinberger & Westen “RATS, We Should Have Used Clinton: Subliminal Priming in Political Campaigns”: https://onlinelibrary.wiley.com/doi/full/10.1111/j.1467-9221.2008.00658.x

    Heddy Lamarr: https://en.wikipedia.org/wiki/Hedy_Lamarr

    Blues music: https://en.wikipedia.org/wiki/Blues

    AJ Jacobs “The Year of Living Biblically”: https://ajjacobs.com/books/the-year-of-living-biblically/

    Kwame Christian on Compassionate Curiosity – Episode 178: https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/

    Musical Links

    “Yesterday” by the Beatles: https://www.youtube.com/watch?v=4YWyFIzSeXI

    Sam Cooke “Bring it on Home to Me” (Harlem Version): https://www.youtube.com/watch?v=CYdX4_9VbBA

    Tedeschi Trucks Band - "Bring It On Home To Me": https://www.youtube.com/watch?v=JwuhY8mbu2s

    Leadbelly “Goodnight, Irene”: https://www.youtube.com/watch?v=xn50JSI0W-E

    BB King “The Thrill is Gone”: https://www.youtube.com/watch?v=LWLAAzOBoBI

  • If you’re like the rest of us, your new year’s resolutions don’t last beyond St. Valentine’s Day. That’s okay – it’s normal. The trouble is it’s not what you want.

    If you WANT success with your resolutions – to accomplish your goals – then listen to this podcast. We’ve broken down the best behavioral science advice into 4 easy-to-follow tips that will help you achieve what it is you’re passionately committed to at the start of the year.

    We’ve incorporated research from some of the best work in the field is combined with the real-life experiences of our hosts, Kurt Nelson, PhD, and Tim Houlihan. Enjoy and please join us in saying “So long!” to 2020 with our last episode of the year.

    If you like our work, please give us a super quick rating or take a luxurious minute while you’re waiting for the oven to heat up for your holiday bake and give us a short review. Thank you and we look forward to a better year ahead.

    © 2020 Behavioral Grooves

  • Max Bazerman is the Jesse Isidor Strauss Professor of Business Administration at Harvard Business School and is the author of “Better, Not Perfect.” It is the latest in a string of 21 books Max has authored and stands on the platform of hundreds of peer-reviewed papers on decision-making, negotiations, and ethics.

    Max began by discussing the Myth of the Fixed Pie problem, which is quite common in negotiations. The Myth of the Fixed Pie indicates that we tend to rely on the way a problem is initially framed rather than thinking beyond it. We also talked about the importance of using our time wisely by being conscious of the things and experiences we focus on.

    Max’s worldview seems to be stitched together with the thread of human kindness. We found him, and our conversation with him, to be incredibly inspiring. Even though we caught up with Max early in the Fall, we felt so much joy and optimism in our conversation, that we decided to conclude 2020 with Max’s take on how much better humanity – not just everyone, but you and I individually, too – can be, if we just pay attention to our decisions

    We hope you enjoy our conversation with Max and if you liked it, please give us a quick rating or a review. Thanks for a good year, Groovers, and now on to 2021

    © 2020 Behavioral Grooves


    Max Bazerman: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6420

    Bazerman “Better, Not Perfect”: https://www.harpercollins.com/products/better-not-perfect-max-h-bazerman?variant=32129879736354

    Bazerman “The Power of Noticing”: https://www.simonandschuster.com/books/The-Power-of-Noticing/Max-Bazerman/9781476700304

    Silver Oak Cabernet – Alexander Valley: https://silveroak.com/shop/category/wine/alexander-valley/

    Sam Smith chocolate stout: https://www.samuelsmithsbrewery.co.uk/shop/bottles/stout-bottles/organic-chocolate-stout/

    David Messick: https://www.kellogg.northwestern.edu/faculty/directory/messick_david_m.aspx

    Ann Tenbrunsel: https://mendoza.nd.edu/mendoza-directory/profile/?slug=ann-tenbrunsel

    Mazarin Bhanaji: https://psychology.fas.harvard.edu/people/mahzarin-r-banaji

    Dolly Chugh: https://www.stern.nyu.edu/faculty/bio/dolly-chugh

    Chugh “The Person You Want to Be”: http://www.dollychugh.com/book

    Jeremy Bentham: https://plato.stanford.edu/entries/bentham/

    John Stuart Mill: https://plato.stanford.edu/entries/mill/

    Peter Singer: https://petersinger.info/

    Josh Greene: https://psychology.fas.harvard.edu/people/joshua-d-greene

    Greene “Moral Tribes”: https://www.joshua-greene.net/moral-tribes

    Utilitarianism: https://plato.stanford.edu/entries/utilitarianism-history/

    Mort Seligman Learned Helplessness Lab: https://en.wikipedia.org/wiki/Learned_helplessness

    Robert McCollum, Department of Justice: https://casetext.com/case/mccollum-v-secy-of-health-human-servs-1

    Matt Meyers: https://docs.house.gov/meetings/GO/GO05/20190725/109846/HHRG-116-GO05-Wstate-MyersM-20190725.pdf

    Kahneman & Tversky: https://www.sjsu.edu/faculty/watkins/prospect.htm

    Thaler & Sunstein: https://en.wikipedia.org/wiki/Nudge_(book)

    Effective Altruism: https://www.effectivealtruism.org/

    Givewell.org: https://www.givewell.org/

    David Ricardo – Comparative Advantage: https://en.wikipedia.org/wiki/Comparative_advantage

    Musical Links

    Aoife O'Donovan“Oh, Mama”: https://www.youtube.com/watch?v=gSmZCCtyq3Q

    Tracy Grammar “If I Needed You”: https://www.youtube.com/watch?v=iOXSc0N1AH4

    Simon & Garfunkel “Sound of Silence”: https://www.youtube.com/watch?v=nwP3vPQi0nI

    Simon & Garfunkel with Andy Williams “Scarborough Fair”: https://www.youtube.com/watch?v=c_T7HgZKZjo

    Scarborough Fair / Canticle - Jadyn Rylee, Sina and Charlotte Zone: https://www.youtube.com/watch?v=FAlys2LOX5Q

    Joan Baez “Blowin in the Wind”: https://www.youtube.com/watch?v=cBP59jSU4Ag

    Tom Rush “No Regrets”: https://www.youtube.com/watch?v=9pxEKfEBOWM

    Carole King “You Make Me Feel Like A Natural Woman”: https://www.youtube.com/watch?v=MOyvYnkdEcc

    Crooked Still “Little Sadie”: https://www.youtube.com/watch?v=9uRAHnRoWts

  • This is THE episode to listen to if you have missed the last 90 episodes.

    We can all agree that 2020 has been one hell of a year. Many people have been severely impacted by the pandemic, by financial uncertainty, with civil unrest, and the general malaise that the year seemed to have. Many are excited to say, “Good riddance!” The same goes for us, but Kurt and Tim have also used 2020 to surpass several milestones that we’d like to share with you.

    #1 Best Behavioral Science Podcast as voted by listeners of Habit Weekly (which was very, very cool – thank you to everyone who voted for us – we are humbled!)Global Top 20 Behavioral Science Podcast by Chartable90 episodes this year (started with Rory at 107, will end with New Year’s Resolutions at 197)72 unique guests120 countries download Behavioral Grooves3rd year in a row of fantastic growth (110% growth this year over last year)30 episodes dedicated to putting a behavioral science lens on the coronavirus pandemic

    This episode is a rear-view mirror glance at some of our favorite conversations from 2020. We’ve included great quotes from terrific guests – in their own voices – so you can get a quick feel for what Behavioral Grooves is all about.

    And we are pushing full steam ahead into 2021 with plans for more remarkable insights from amazing guests, more grooving sessions on topical issues from Kurt and Tim, and a couple of new series that will bring applied behavioral science to you in ways that will enrich your personal and professional life.

    © 2020 Behavioral Grooves


    Kurt Nelson, PhD: @motivationguru

    Tim Houlihan: @THoulihan

    Behavioral Grooves: https://behavioralgrooves.com/

    Nudge.It North Conference: https://www.nudgeitnorth.com/

    Habit Weekly: https://www.habitweekly.com/

    Annie Duke – Episode 176: https://behavioralgrooves.com/episode/annie-duke-on-how-to-decide/

    Max Bazerman – Episode not yet published:

    Gary Latham – Episode 147: https://behavioralgrooves.com/episode/gary-latham-phd-goal-setting-prompts-priming-and-skepticism/

    Ryan McShane – Episode 191: https://behavioralgrooves.com/episode/evolving-hr-using-behavioral-science-with-ryan-mcshane/

    Chiara Varazzani – Episode 118: https://behavioralgrooves.com/episode/chiara-varazzani-behavioral-science-needs-more-neuroscience/

    Roy Baumeister – Episode 171: https://behavioralgrooves.com/episode/self-control-belonging-and-why-your-most-dedicated-employees-are-the-ones-to-watch-out-for-with-roy-baumeister/

    Eric Oliver – Episode 172: https://behavioralgrooves.com/episode/how-to-talk-to-your-friends-about-their-conspiracy-theories-with-eric-oliver/

    Bill von Hippel – Episode 187: https://behavioralgrooves.com/episode/bill-von-hippel-on-the-social-leap-context-and-max-weinberg/

    Amy Bucher – Episode 192: https://behavioralgrooves.com/episode/amy-bucher-on-participatory-design-trust-and-engaging-your-audience/

    Jessica Mayhew – Episode 179: https://behavioralgrooves.com/episode/play-reciprocity-and-context-the-keys-to-happy-communities-with-jessica-mayhew/

    Eli Finkel – Episode 174: https://behavioralgrooves.com/episode/secrets-to-a-successful-marriage-with-eli-finkel/

    Steve Martin & Joe Marks – Episode 110: https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/

    John Bargh – Episode 155: https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/

    Kwame Christian – Episode 178: https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/

    Rory Sutherland – Episode 107: https://behavioralgrooves.com/episode/rory-sutherland-the-opposite-of-a-good-idea-is-a-good-idea/

    © 2020 Behavioral Grooves

  • Pretty much everyone around the world agrees that 2020 was a challenging year and we’re glad it’s all but over. However, 2020 was a year we upped the number of guests (to 90), upped our reading habits (20+ books for the show), and had more authors as guests than in any previous year.

    In short, Kurt and Tim read a lot of new books. And because we read bunches of them, we’re here to save you time by offering you our view of the top 10 books – 5 from Kurt and 5 from Tim – on behavioral science from 2020. We hope you enjoy them as much as we did – and as always, let us know what you think!

    For quick reference, here’s our list with links for your enjoyment. And here’s to happy reading in 2021!

    Top Book List from Kurt “Behave,” by Robert Sapolsky: https://amzn.to/3p5MJWF “Good Habits, Bad Habits,” by Wendy Wood: https://amzn.to/3p6v1lK “Scarcity,” by Eldar Shafir and Sendhil Mullainathan: https://amzn.to/3nsMS62 “Think Like a Rocket Scientist,” Ozan Varol: https://amzn.to/34n8OI7 “Before You Know It,” by John Bargh: https://amzn.to/3r7SbtT Top Book List from Tim “How to Decide,” by Annie Duke: https://amzn.to/38nHsmK “Behavioral Insights,” by Michael Hallsworth and Elspeth Kirkman: https://amzn.to/2WsJ1Kr “Alchemy,” by Rory Sutherland: https://amzn.to/2LEwRfd “Messengers: Who We Listen To, Who We Don’t, and Why,” by Steve Martin & Joe Marks: https://amzn.to/38gRHsH “Unleash Your Primal Brain,” by Tim Ash: https://amzn.to/3gYM1rr Honorable Mentions“Elevate,” by Robert Glazer“Designing for Behavior Change,” by Steve Wendel“Invisible Influences,” by Jonah Berger“White Fragility,” Robin DeAngelo“The All-Or-Nothing Marriage: How the Best Marriages Work,” by Eli Finkel“The Power of Bad,” by Roy Baumeister and John Tierney“Better, Not Perfect,” by Max Bazerman“Time Smart,” by Ashley Whillans“Blindsight: the mostly hidden ways marketing shapes our brains,” by Prince Ghuman and Matt Johnson

    Thanks for listening and we hope you find your groove with these books!

    © 2020 Behavioral Grooves