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  • What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding how your customer’s brain made decisions. Well our guest, Melina Palmer sits down to discuss exactly that.

    Melina Palmer is the founder of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She also hosts a podcast, The Brainy Business, and has recently published her first book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I.

    What You Will Learn From Melina Palmer

    (6:23) Melina explains her book “What Your Customer Wants and Can’t Tell You”

    (13:30) Why should we care about dopamine?

    (16:26) The effectiveness of using a lottery draw

    (20:43) Why is priming so important in marketing?

    (27:41) How Melina helps you to apply her insight

    (30:59) What sparked Melina’s interest in Behavioral Economics?

    (32:24) What is the biggest secret that customers can’t tell you?

    (33:54) Is the marketing industry still sexist?

    (34:40) The music Melina would take to survive on a desert island

    If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon https://www.patreon.com/behavioralgrooves. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to!

    © 2021 Behavioral Grooves

    Links

    Melina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I

    Episode 109: Melina Palmer: Using Behavioral Economics to Help Businesses: https://behavioralgrooves.com/episode/melina-palmer-using-behavioral-economics-to-help-businesses/

    The Brainy Business: https://thebrainybusiness.com/

    The Brainy Business Podcast: https://thebrainybusiness.com/podcast/

    Melina Palmer, INC: https://www.inc.com/author/melina-palmer

    Melina Facebook: https://www.facebook.com/thebrainybiz/

    Melina Instagram: https://www.instagram.com/thebrainybiz/

    Melina YouTube: https://www.youtube.com/c/thebrainybusiness

    Melina Twitter: https://twitter.com/thebrainybiz

    Melina LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/

    The Brainy Buiness LinkedIn: https://www.linkedin.com/company/the-brainy-business/

    BE Thoughtful Revolution: https://be-thoughtful-revolution.mn.co/share/Wwg4nTN8qVp21XB3?utm_source=manual

    Episode 232: Katy Milkman: How to Make Healthy Habits that Actually Last: https://behavioralgrooves.com/episode/katy-milkman-habits-that-last/

    Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/

    McDonald’s Monopoly: A Masterclass in Promotions: https://www.talon.one/blog/mcdonalds-monopoly-a-masterclass-in-promotions

    Human Behavior Lab, Certificate Program: https://hbl.tamu.edu/certificate-program/

    Musical Links

    Paul McCartney “Find My Way”: https://www.youtube.com/watch?v=2oSmP3GtOBk

    Lady Gaga “Stupid Love”: https://www.youtube.com/watch?v=5L6xyaeiV58

    John Mayer “Last Train Home”: https://www.youtube.com/watch?v=66Ne5dVDfLM

    Melina’s Pandora station: https://pandora.app.link/UrWQ28B6l3

  • How can your organization improve its marketing messaging using proven behavioral science techniques? As part of our series on Marketing & Employee Engagement this month, we were joined by Melina Palmer on our latest interview episode (#242). Melina Palmer is the founder of The Brainy Business podcast and author of “What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics”: https://amzn.to/36Rm88I. She is an expert on both marketing and behavioral economics and blends techniques from both fields in her writing and podcast.

    This follow-up episode is a free-flowing Grooving Session where Tim and Kurt discuss the business applications of their discussion with Melina. This episode is best enjoyed after listening to our interview episode.

    What you will learn from this episode:

    The science behind dopamine release.How to use rewards (incentives or lotteries) effectively to motivate employees.Why priming is one of the most underutilized marketing tools.And one of our favorite topics; why context matters when communicating a message.

    If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon https://www.patreon.com/behavioralgrooves. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to!

    © 2021 Behavioral Grooves

    Links

    Melina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I

    Episode 147: Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism https://behavioralgrooves.com/episode/gary-latham-goal-setting-prompts/

    Episode 235: Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox https://behavioralgrooves.com/episode/marketing-matthew-willcox/

    The Willpower Instinct by Kelly McGonigal https://www.learningjourneys.net/post/the-willpower-instinct-by-kelly-mcgonigal

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  • Do honest people steal? Our guest, Kelly Paxton investigates and researches low level crimes such as book-keeping fraud; also known as Pink Collar Crime. She discusses how a hostile work environment and the prospect of financial difficulties at home can lead “good” people to rationalize dishonest behavior.

    Kelly Paxton is a former federal agent who was used to dealing with “bad guys.” Once she started working embezzlement cases, she quickly realized that honest people steal.

    The term pink-collar crime describes embezzlement type crimes that are typically committed by females. Can a man be a pink collar criminal? The simple answer is yes. It's the position not the gender but in these "pink" positions there are just more women than men.

    Topics we Discuss With Kelly Paxton

    (4:25) Welcome and speed round questions.

    (6:39) Why you should be concerned if your bookkeeper never takes a vacation.

    (7:15) What is Pink Collar Crime?

    (10:20) How Kelly’s career and curiosity lead her into investigating Pink Collar Crime.

    (14:48) What is The Fraud Triangle?

    (19:14) Do women steal differently than men?

    (28:35) What are the common behaviors of people who embezzle?

    (31:17) Who benefits and who takes the blame for embezzlement?

    (37:53) Who should you trust?

    (42:39) How people rationalize their dishonesty.

    (45:49) What should companies do to prevent pink collar crime?

    (49:49) Kelly's favorite music and playlists.

    Join us on our follow-on discussion in Episode 239 where Kurt and Tim have a Grooving Session on what Kelly has brought up in her interview and how we can apply insight from her interview into our own businesses.

    © 2021 Behavioral Grooves

    Links

    Kelly Paxton: https://www.linkedin.com/in/kellypaxton/

    Kelly Paxton, Embezzlement: How to Detect, Prevent, and Investigate Pink-Collar Crime: https://amzn.to/3i57hN1

    Great Women in Fraud: https://greatwomeninfraud.com/

    Great Women in Fraud Podcast: https://podcast.greatwomeninfraud.com/

    Dan Ariely: https://danariely.com/

    The Dishonesty Project: https://www.thedishonestyproject.com/film/

    Pink Collar Crime: https://pinkcollarcrime.com/what-is-pink-collar-crime

    How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life by Caroline Webb: https://amzn.to/3eAaNhJ

    Episode 33: Caroline Webb: Having a Good Day: https://behavioralgrooves.com/episode/caroline-webb-having-a-good-day/

    Go Fraud Me: http://gofraudme.com/

    Rita Crundwell: https://en.wikipedia.org/wiki/Rita_Crundwell

    Talking to Strangers: What We Should Know about the People We Don't Know by Malcolm Gladwell: https://amzn.to/3i1sKGw

    Duped: Truth-Default Theory and the Social Science of Lying and Deception by Timothy Levine: https://amzn.to/3ehpWUC

    Big Little Lies: https://en.wikipedia.org/wiki/Big_Little_Lies_(TV_series)

    Episode 86: Christian Hunt: Mitigating Human Risk and The Algorithmic Mind: https://behavioralgrooves.com/episode/christian-hunt-mitigating-human-risk-and-the-algorithmic-mind/

    Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

    Musical Links

    Foo Fighters “The Pretender”: https://www.youtube.com/watch?v=SBjQ9tuuTJQ

    Harold Van Lennep “Liberation”: https://www.youtube.com/watch?v=EEzMeDybBG0

    Micheal Kiwanuka “Cold Little Heart”: https://www.youtube.com/watch?v=nOubjLM9Cbc&ab_channel=MichaelKiwanukaVEVO

  • Continuing our series on Marketing and Employee Engagement this month, we were joined by Kelly Paxton on our latest interview episode: Why Good, Honest Employees Really Do Steal With Kelly Paxton (#240).

    Tim and Kurt discuss their fantastic conversation with Kelly who has authored Embezzlement: How to Detect, Prevent, and Investigate Pink-Collar Crime: https://amzn.to/3i57hN1 and is also the podcast host of Great Women in Fraud: https://podcast.greatwomeninfraud.com/. Kelly investigates and researches low-level crimes such as book-keeping fraud; also known as Pink Collar Crime. We were interested in her insight that a hostile work environment and financial difficulties at home can lead “good” people to rationalize dishonest behavior.

    We Discuss:Rationalizing dishonesty.Steps business leaders can take to avoid fraud.How to convince business leaders that they are vulnerable to embezzlement.Consider the environment you’re creating at work. It matters a great deal.Reviewing your own business habits.Links

    Kelly Paxton https://www.linkedin.com/in/kellypaxton/

    Kelly Paxton, Embezzlement: How to Detect, Prevent, and Investigate Pink-Collar Crime https://amzn.to/3i57hN1

    Great Women in Fraud https://greatwomeninfraud.com/

    Great Women in Fraud Podcast https://podcast.greatwomeninfraud.com/

    From Prison Cells to PhDs https://www.fromprisoncellstophd.org/

    © 2021 Behavioral Grooves

  • When did a colleague last thank you for your work? Managers generally underappreciate their employees, but more importantly, they tend to undervalue the benefits of expressing their gratitude. Best-selling author, speaker and executive coach, Chester Elton has a lighthearted discussion with us about the value of expressing gratitude. What makes gratitude different to recognition? And how do you create a grateful work environment?

    Chester, along with his co-author, Adrian Gostick, have sold millions of books on how to lead with gratitude. In our conversation with Chester, he tells us how there is disparity between how well managers believe they are expressing their gratitude and how employees feel they are valued. To create a work environment based on gratitude, your colleagues need to know their work is appreciated. Showing gratitude to employees is the easiest, fastest and most inexpensive way to boost performance.

    Topics

    (5:07) Welcome to Chester Elton and speed round questions

    (8:03) Why being grateful brings us joy

    (14:27) Be specific with praise

    (17:16) The benefits of random acts of kindness

    (22:33) What’s the difference between gratitude and recognition?

    (23:48) How to create a work environment filled with gratitude

    (31:36) Your inner voice and why it matters

    (35:08) Chester’s Covid playlist

    (43:16) Grooving Session discussing how to apply Chester’s insights:

    Gratitude at workRecognition that we’re on trackExpressing gratitude is not always through wordsPsychological safety at workLinks

    Chester Elton https://chesterelton.com/

    Leading with Gratitude: Eight Leadership Practices for Extraordinary Business Results by Adrian Gostick & Chester Elton https://amzn.to/36Cy8uo

    Leading with Gratitude Podcast with Chester Elton https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMzI1MDUzLnJzcw?sa=X&ved=0CAMQ4aUDahcKEwjAoN-0keDxAhUAAAAAHQAAAAAQAg&hl=en

    Leading with Gratitude Live https://vimeo.com/search?q=Leading%20with%20Gratitude%20Chester%20Elton

    We Thrive Together https://www.wethrivetogether.global/

    The Gratitude Journal – LinkedIn https://www.linkedin.com/newsletters/the-gratitude-journal-6665677019063345152/

    Anxiety at Work with Adrian Gostick & Chester Elton https://podcasts.apple.com/gb/podcast/anxiety-at-work-with-adrian-gostick-chester-elton/id1549312484

    Roger Federer https://www.rogerfederer.com/

    Rod Laver https://en.wikipedia.org/wiki/Rod_Laver

    John McEnroe https://en.wikipedia.org/wiki/John_McEnroe

    Chris Hadfield https://en.wikipedia.org/wiki/Chris_Hadfield

    Bill Manning https://www.torontofc.ca/content/bill-manning

    Think Like a Monk: Train Your Mind for Peace and Purpose Every Day by Jay Shetty https://amzn.to/3h8mptC

    Calm app https://www.calm.com/

    Dan Airely https://danariely.com/

    IKEA Effect https://en.wikipedia.org/wiki/IKEA_effect

    Episode 170: Seven Questions to Assess the Psychological Safety of Your Teams with Susan Hunt Stevens https://behavioralgrooves.com/episode/seven-questions-to-assess-the-psychological-safety-of-your-teams-with-susan-hunt-stevens/

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Books by Chester Elton and Adrian Gostick

    Leading with Gratitude: Eight Leadership Practices for Extraordinary Business Results https://amzn.to/36Cy8uo

    Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done https://amzn.to/3dr7gBK

    All In: How the Best Managers Create a Culture of Belief and Drive Big Results https://amzn.to/3AgtSyk

    The Best Team Wins: The New Science of High Performance https://amzn.to/2USP4KN

    The Orange Revolution: How One Great Team Can Transform an Entire Organization https://amzn.to/3ybULSb

    Musical Links

    Bonnie Raitt “Something to Talk About” https://youtu.be/mJ58TVYNFro

    Talking Heads “Psycho Killer” https://www.youtube.com/watch?v=O52jAYa4Pm8

    Pharrell Williams “Happy” https://www.youtube.com/watch?v=ZbZSe6N_BXs

    Danny Boy https://www.youtube.com/watch?v=6ppdB6JX99Q

  • What is the science behind capturing people’s attention? And what do you do after you have someone’s attention; what is your intention? Is our attention fleeting and fickle, like a goldfish? Or is it something that can be recaptured and rekindled easily? Our guest today, Ben Parr cleverly uses a great Bonfire Analogy to describe how we ignite, build and rekindle attention.

    Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People’s Attention and the Co-founder of Octane AI, the marketing automation platform for Messenger and messaging apps.

    Ben has a unique journey as an entrepreneur. In studying the science of attention, Ben has become deeply appreciative of storytelling; how we can capture and keep someone’s attention through a narrative. But one of the tricks that we can learn from Ben is the art of how to curate a story. How we can be intentional with our presentations, our writing or even our conversations so our audience remain enthralled.

    In our discussion with Ben, we talk about the reason he decided to research and write a book on attention. In a world where it feels like everyone is trying to grab our attention, Ben talks about how attention is something you need to both earn and be intentional about.

    (23:43) “Attention is not something that you just get, it's something that you have to both earn, and that you have to be intentional about and the way you get attention. Because I can get attention by running down the street streaking, but I'm not going to get the kind of attention I want and not from the people I want. And this podcast would be done from a jail cell!”

    Ben loves to discover new music which opens up a great conversation about his playlist and even though he is a saxophonist, Ben never set his aspirations on emulating one of the great saxophonists like Kenny G. But instead, always strives to be the best possible version of himself.

    Next, you can listen to our follow-on episode (#236); our Grooving Session with Kurt and Tim where we discuss how to apply Ben’s insights to improve our lives, relationships and work environments.

    Behavioral Grooves strives to bring you insight and research from world-leading experts. And we do this without the use of paid advertising. If you would like to support our continued ad-free work, please consider becoming a Behavioral Grooves Patreon by visiting https://www.patreon.com/behavioralgrooves. Thank you!

    Topics

    (2:28) Welcome and Ben’s new suggestion for our speed round!

    (10:30) Why Ben wrote Captivology?

    (12:59) Goldfish vs. humans - who has a longer attention span?

    (15:47) Why capturing attention is like building a bonfire

    (18:43) How musicians Joshua Bell and Susan Geiser orchestrate your attention

    (22:15) Why David Copperfield is the master of keeping your attention

    (24:07) Curating the most important information

    (31:05) Techniques for curating information and how to tell a captivating story

    (35:40) Ben’s favorite trigger for capturing attention

    (39:26) How Ben discovers new music

    (41:34) Why Ben ultimately strives to just be a better version of himself

    © 2021 Behavioral Grooves

    Links

    Ben Parr “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB

    Captivology http://captivology.com/

    Octane AI https://www.octaneai.com/

    Dessa: On Being Deeply Human https://behavioralgrooves.com/episode/dessa-being-deeply-human/

    Inside the Backlash Against Facebook http://content.time.com/time/nation/article/0,8599,1532225,00.html

    Joshua Bell https://www.youtube.com/watch?v=BJhZ0J3bIYc

    David Copperfield https://en.wikipedia.org/wiki/David_Copperfield

    Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/

    Episode 155: John Bargh: Dante, Coffee and the Unconscious Mind https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/

    Dr. Michael Posner https://ion.uoregon.edu/content/michael-posner

    Michael Gazzaley https://neuroscape.ucsf.edu/profile/adam-gazzaley/

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Episode 212: Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/

    Discover Weekly Spotify https://www.spotify.com/us/discoverweekly/

    Musical Links

    John Legend “All Of Me” https://www.youtube.com/watch?v=450p7goxZqg

    OAR “Hey Girl” https://www.youtube.com/watch?v=fb17JzKSiVA

    Bube Fiasco “The Show Goes On” https://www.youtube.com/watch?v=Rmp6zIr5y4U

    Afro Jack DJ “Rock The House” https://www.youtube.com/watch?v=q6h0_9Zv7aM

    Imogen Heap “Hide and Seek” https://www.youtube.com/watch?v=UYIAfiVGluk

    Led Zeppelin “Stairway to Heaven” https://www.youtube.com/watch?v=QkF3oxziUI4

    Queen “Bohemian Rhapsody” https://www.youtube.com/watch?v=fJ9rUzIMcZQ

    Guns n’ Roses “Welcome to the Jungle” https://www.youtube.com/watch?v=o1tj2zJ2Wvg

    Kid Cudi “The Void” https://www.youtube.com/watch?v=GKDY5YMpyUc

    Cosmo Sheldrake “Cuckoo Song” https://www.youtube.com/watch?v=cbQyFZmuA58

    Kenny G “Songbird” https://www.youtube.com/watch?v=QN2RnjFHmNY

    Stan Getz “Misty” https://www.youtube.com/watch?v=P3qS363m7-w

    Branford Marsalis “Cianna” https://www.youtube.com/watch?v=unRHCRsbJM0

  • Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB. His insights and research have valuable applications in marketing and entrepreneurship.

    We’re also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Ben’s interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work:

    How to gain and maintain attention.The importance of intentionality and context.Why synthesizing and curating is vital in maintaining attention.And, mostly importantly, how to be yourself.

    © 2021 Behavioral Grooves

  • Welcome to our series of episodes on Marketing and Employee Engagement. We'll be sharing insights into how to apply behavioral science in business. And we’ve started the series off with award-winning marketer, Matthew Willcox. He understands the fundamental importance of using behavioral insights to help organizations align with how people choose. He is one of the pioneers of applying behavioral science in marketing.

    In this episode, Tim and Kurt speak to Matthew about his book The Business of Choice – Marketing to Consumers Instincts (https://amzn.to/3qSYB0q). It was named the "Marketing Book Of The Year” and is the winner of the American Marketing Association’s prestigious Berry Book Prize. This book is full of practical tips for marketers. But what we truly love about Matthew’s work is that it lays out some fundamental insights into human behavior.

    Matthew is also the Behavioral Insights Lead at The Curious Company, which focuses on social impact and uses anthropology, behavioral economics and human centered design to make beneficial behaviors easy and natural. And over the years, Matthew has worked with Levi Strauss, Electronic Arts, Unilever, Nestlé, Shell and GlaxoSmithKline to help them craft their brand strategies. He has also acted as an expert on behavior change for the US Food and Drug Administration anti-smoking programs.

    “Make the behavior you need people to adopt an easy, natural and rewarding choice.” Our discussion with Matthew explores the idea of why marketing is more about choice, than consumption. Matthew describes the LENS model (Loss, Ease, Now, Social) that he uses as a framework to understand the behavior of choices. And a subject close to our heart; why context matters! And we learn more about Matthew through the list of music that he would take to a desert island.

    As we continue to adapt our podcast to our listeners' choices, we are publishing our interviews as a separate episode to our Grooving Session where we discuss how you can apply insights from our guest. Please tune in to the accompanying episode of Behavioral Grooves to listen to the practical applications of Matthew’s work.

    Topics we Discuss with Matthew Willcox

    (3:35) Welcome and speed round questions

    (9:05) When do we actually read product reviews; before or after a purchase?

    (11:19) Why marketing is about choice, not consumption

    (19:14) The LENS Model

    (28:52) Why context matters

    (33:30) What music would Matthew take to a desert island?

    © 2021 Behavioral Grooves

    Links

    The Business of Choice https://thebusinessofchoice.com/

    The Business of Choice – Marketing to Consumers Instincts https://amzn.to/3qSYB0q

    José Mourinho https://en.wikipedia.org/wiki/Jos%C3%A9_Mourinho

    Sandpiper bird https://www.birds-of-north-america.net/sandpipers.html

    Availability Heuristic https://behavioralgrooves.com/behavioral-science-glossary-of-terms/

    Dos Equis Mexican Beer https://dosequis.com/

    Laphroaig https://www.laphroaig.com/en/

    Vlad Griskevicius https://carlsonschool.umn.edu/faculty/vlad-griskevicius

    BBC Desert Island Discs - Daniel Kahneman https://www.bbc.co.uk/programmes/b0381l2v

    Musical Links

    Bach, Cantata 37 https://www.youtube.com/watch?v=im1ZVQdB-TY

    Neil Diamond “Sweet Caroline” https://www.youtube.com/watch?v=1vhFnTjia_I

    Carolan “Fanny Power” https://www.youtube.com/watch?v=ZRv3rLNP8pE

    Gary Moore “Parisienne Walkways” https://www.youtube.com/watch?v=vkUpfw4Hf3w

    Rita Ora “Anywhere” https://www.youtube.com/watch?v=ksdAs4LBRq8

    Baby Rexha “I’m Going To Show You Crazy” https://www.youtube.com/watch?v=kEDZZin4_eM

    Bach “Goldberg Variations” https://www.youtube.com/watch?v=15ezpwCHtJs

    Bach “The Art of Fugue” https://www.youtube.com/watch?v=Y9OUfBDIGhw

    Beethoven “The Emperor Concerto” https://www.youtube.com/watch?v=hDXWK3W477w

  • We’re doing things a little differently this month on Behavioral Grooves. Instead of discussing Matthew Willcox’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Matthew’s interview first (episode #235), and then join us on this episode where we discuss practical applications of Matthew Willcox’s fascinating work.

    At the start of our series on Marketing and Employee Engagement, Kurt and Tim discuss how we can apply Matthew Willcox’s techniques and research to improve our lives and our organization.

    Does reframing "consumers" to "choosers" change how we think about marketing? What the LENS model can teach us about human behavior. How do cognitive biases influence our decisions?

    These are the applications of Behavioral Science that we talk about in our Grooving Session:

    Marketing is About ChoiceThe LENS ModelCognitive Biases as Design Features

    © 2021 Behavioral Grooves

  • We’re doing things a little differently this week. Instead of discussing Katy Milkman’s research at the end of our interview (Episode 232), we’ve decided to make our Grooving Session a separate episode. We suggest you listen to Katy’s interview first in the previous episode, and then join us here where we discuss how Katy's work will help you find your behavior-changing groove!

    In this Grooving Session we will learn to:

    Look for the obstacles that are preventing you from adopting new behaviors.Use the appropriate change technique based on the obstacles that are preventing you from changing.Give junior people a chance to lead, expect the best, and don’t punish them for failure. Work on becoming a Flexible Fernando so you don’t give in to the What-The-Hell Effect.Links

    Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be https://amzn.to/3wTSxH7

    Kurt Lewin Behavior https://www.change-management-coach.com/kurt_lewin.html

    Force Analysis https://creately.com/blog/business/force-field-analysis/

  • We all appreciate a fresh start. Time to start again. A clean slate. Maybe we want to go to the gym more often, eat more vegetables, or read more books. But why do we often fail to maintain our new healthy habits?

    Our guest today, Katy Milkman PhD, believes that we often focus too much on the final outcome, rather than the steps that will get us there. Thinking about what is going to trigger our actions and what barriers are going to get in the way of our new behavior, are much more effective techniques than aiming for the finishing line.

    Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and holds a secondary appointment at Penn’s Perelman School of Medicine. Her research explores ways that insights from economics and psychology can be harnessed to change consequential behaviors for good. She is no stranger to podcasts, as host of the Charles Schwab podcast Choiceology with Katy Milkman, she explores key lessons from behavioral economics about decision making.

    More recently, Katy has published a new book, which is already a best-selling hit: How to Change: The Science of Getting from Where You Are to Where You Want to Be https://amzn.to/3wTSxH7. We are thrilled to delve into some of the groundbreaking research behind the book, as well as Katy's motivation for writing.

    In our conversation, we talk about a project she started with Angela Duckworth PhD, The Behavior Change for Good initiative that uses large scale or “Mega” experiments to explore many different behavior change ideas with over 150 of the top researchers in the world.

    Katy attributes a lot of her career success to her PhD mentor, Max Bazerman, one of our favorite guests on Behavioral Grooves (Episode 196: https://behavioralgrooves.com/episode/living-happier-by-making-the-world-better-with-max-bazerman/). We discuss the magic “algorithm” that Max uses to get the best out of his students and how we can all learn from these mentoring steps.

    Our conversation also touches on the more topical application of behavioral science; encouraging vaccination uptake. Katy’s early response to the COVID-19 pandemic was to start researching different message reminders sent to patients. We talk about how the endowment effect plays an important role in effective vaccination messaging.

    Next, you can listen to our follow-up Grooving Session (in separate episode #233) where Kurt and Tim do a deep dive discussion into Katy's interview and leave you with some actionable insight on how to change your habits.

    If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon https://www.patreon.com/behavioralgrooves. Your donations help support the cost of publishing the Behavioral Grooves podcast. We also love reading your reviews on the podcast, which in turn, helps others find our content.

    © 2021 Behavioral Grooves

    Topics We Discuss with Katy Milkman

    (5:38) Welcome to Katy Milkman and speed round questions

    (6:36) The behavioral science behind a “Fresh Start”

    (10:25) Why being a Flexible Fernando is better than being being a Rigid Rachel

    (17:01) Does goal setting help change your behavior?

    (17:55) The value of breaking down a goal

    (20:24) What was the impetus behind Katy writing the book How to Change?

    (24:55) What is the Behavioral Change for Good initiative?

    (29:31) How did Katy become interested in Behavioral Science?

    (32:17) Why Max Bazerman is such a successful mentor?

    (40:24) How do we encourage more people to get vaccinated?

    (45:54) What music has Katy listened to through the pandemic?

    Links

    Katy Milkman, How to Change: The Science of Getting from Where You Are to Where You Want to Be https://amzn.to/3wTSxH7

    Hengchen Dai PhD – Baseball research https://www.anderson.ucla.edu/faculty-and-research/management-and-organizations/faculty/dai

    Marissa A Sharif, Suzanne B Shu (2017), The benefits of emergency reserves: Greater preference and persistence for goals that have slack with a cost https://journals.sagepub.com/doi/abs/10.1509/jmr.15.0231

    Al Bandura, Stanford University https://albertbandura.com/

    Hal Hershfield, UCLA https://www.anderson.ucla.edu/faculty-and-research/marketing/faculty/hershfield

    Shlomo Benartzi, UCLA https://www.anderson.ucla.edu/faculty-and-research/faculty-directory/benartzi

    Angela Duckworth, Grit: The Power of Passion and Perseverance https://amzn.to/3wVoWwO

    Behavioral Change For Good https://bcfg.wharton.upenn.edu/

    Daniel Kahneman https://amzn.to/3zRNHvL

    Episode 196: Living Happier By Making the World Better with Max Bazerman https://behavioralgrooves.com/episode/living-happier-by-making-the-world-better-with-max-bazerman/

    Lauren Eskreis-Winkler, Dear Abby: Should I Give Advice or Receive It? https://journals.sagepub.com/doi/abs/10.1177/0956797618795472

    Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/

    Gretchen Chapman, Speaking of Psychology: Will people accept a COVID-19 vaccine? https://www.apa.org/research/action/speaking-of-psychology/covid-19-vaccine

    Kurt Lewin Behavior https://www.change-management-coach.com/kurt_lewin.html

    Force Analysis https://creately.com/blog/business/force-field-analysis/

    Episode 217: 3 Ways To Have A Positive Chat About Vaccine Hesitancy With Friends And Family https://behavioralgrooves.com/episode/vaccine-hesitancy/

    Musical Links

    Just Dance YouTube https://www.youtube.com/channel/UChIjW4BWKLqpojTrS_tX0mg

    Taylor Swift “Blank Space” https://www.youtube.com/watch?v=e-ORhEE9VVg

    Megan Trainor “All About That Base” https://www.youtube.com/watch?v=7PCkvCPvDXk

    Katy Perry “This Is How We Do” https://www.youtube.com/watch?v=7RMQksXpQSk

  • Today's guest is Dr. Larry Senn, PhD, a pioneer in the field of corporate culture. He founded Senn Delaney as a culture shaping firm back in 1978, based on his principle that organizations become shadows of their leaders. Larry works with CEO teams and organizations from top to bottom to create the behaviors needed to support strategies and enhance business results. And he was recently named “The Father of Corporate Culture” by CEO Forum magazine.

    Larry is also author of The Mood Elevator: Take Charge of Your Feelings, Become a Better You (https://amzn.to/2Us1clM), which is a way of exploring your moods, and resetting them.

    One way that Larry resets his mood? By listening to music! We love how Larry uses music as a way of motivating and resetting the mood and we talk to Larry about his personal music choices. Doing things that quieten your mind and becoming more peaceful, is one of Larry's Mood Elevator tools to help change your perspective.

    The purpose in Larry’s life has always been to help people live their best version of themselves: mentally, emotionally, physically and spiritually. He also believes that to be a good leader, you first have to take care of yourself. And he certainly practices what he preaches! Larry runs regularly to keep his body physically fit and enjoys competing in triathlons and bodyboarding with his son.

    We have edited this episode in a slightly different style. Instead of the normal format of discussing the interview in our Grooving Session at the end of the show, Kurt and Tim pause the interview throughout and take a few minutes to highlight some of Larry’s key take-away points. Let us know if you enjoyed this different format on Twitter @behavioralgroov or drop us an email at info@behavioralgrooves.com.

    Topics We Discuss with Larry Senn

    (3:48) Welcome and speed round questions

    (5:14) Why is Larry fascinated by peak human performance?

    (8:10) Can you engineer an epiphany?

    (13:27) How Larry was influenced by Kurt Lewin’s organizational behavior work

    (16:05) Influencing cultural change in large organizations

    (19:28) The power of purpose

    (20:48) What is The Mood Elevator?

    (27:47) Why Larry keeps a gratitude journal

    (35:08) How to start a gratitude journal

    (38:10) How Larry cares for his physical and mental wellbeing

    (41:43) Owning your feelings

    (44:25) What are the biggest challenges facing corporate culture?

    (51:27) How Larry lifts his mood with music

    Links

    Larry Senn https://www.senndelaney.com/01_larry_senn.html

    Larry Senn, The Mood Elevator: Take Charge of Your Feelings, Become a Better You https://amzn.to/2Us1clM

    On YouTube https://www.youtube.com/channel/UCBZD_fKz4i08JczrN5FFelQ

    Kurt Lewin https://en.wikipedia.org/wiki/Kurt_Lewin

    Martin Seligman https://ppc.sas.upenn.edu/people/martin-ep-seligman

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Hanlon’s razor https://en.wikipedia.org/wiki/Hanlon%27s_razor

    Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/

    Peter Drucker https://en.wikipedia.org/wiki/Peter_Drucker

    Malcolm Gladwell; The Tipping Point: How Little Things Can Make a Big Difference https://amzn.to/3qmhpF6

    Episode 222: How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How https://behavioralgrooves.com/episode/shankar-vedantam-useful-delusions/

    Musical Links

    Cat Stevens “Where Do The Children Play” https://www.youtube.com/watch?v=NXxcMw5PTDg

    The Cab “Endlessly” https://www.youtube.com/watch?v=WoWXANu5Rts

    Stress Relief, Deep Relaxation Music https://www.youtube.com/watch?v=58ZNeCS05lI

    Aretha Franklin “Respect” https://www.youtube.com/watch?v=6FOUqQt3Kg0

  • Dolly Chugh is an award-winning associate professor and social psychologist at the Stern School of Business at New York University. Her research focuses on the “psychology of good people”. How and why most of us, however well-intended, are still prone to race and gender bias, as well as what she calls “bounded ethicality.”

    Dolly sits down with Kurt and Tim on this episode, to talk about the concept of “good-ish” which is a central theme to her book The Person You Mean to Be: How Good People Fight Bias https://amzn.to/35tGwMe. Psychology and neuroscience have proven that our minds do things on autopilot. These shortcuts (or heuristics) are laden with unconscious biases, which are juxtaposed to our self identity as a “good” person; one that isn’t racist, sexist or homophobic. Dolly believes we should set a higher standard for ourselves by being good-ish people. By implementing a Growth Mindset, a concept pioneered by Carol Dweck, we don’t hang on too tightly to our identity. We learn to change, and to be taught and to grow.

    In our conversation with Dolly we learn about her beautiful analogy of headwinds and tailwinds that describe the invisible biases and systemic issues that many people in our world face. She explains the “Hmmm Framework” that she came up with after the January 6th Attack on the Capitol. And, of course, we discuss music and how Dolly incorporates it into her teaching and her writing.

    In our focused Grooving Session, Tim and Kurt extract the meaningful ways that we can apply Dolly’s work into our everyday lives. We summarize the key parts of our interview with her and how we can each challenge ourselves to find our good-ish groove!

    What You Will Learn from Dolly Chugh

    (2:41) Speed round questions

    (4:12) What is the difference between good and good-ish?

    (9:09) Why is a growth mindset so difficult?

    (12:28) Why we should integrate psychology more into our educational and political systems

    (15:48) How systemic racism and unconscious bias are related

    (29:12) Hmmm Framework and thought experiments

    (34:04) How do we discover our own blind spots?

    (38:58) How Dolly incorporates music into her teaching and writing

    (43:21) Applications from our interview with Dolly in our Grooving Session:

    Step back and be intentional, use “when...then…” statements.Don’t hold on so tightly to our identity and the status quo.Thought experiments to unveil our own ignorance. The Harvard Implicit Association Test (IAT).Self audit - look at our library, our magazines, our TV shows, what we talk about with friends. How are we showing up in the world? Are we being intentional with where we put our effort?

    © 2021 Behavioral Grooves

    Links

    Dolly Chugh: http://www.dollychugh.com/about-dolly

    Dolly Chugh, The Person You Mean to Be: How Good People Fight Bias https://amzn.to/35tGwMe

    Carol Dweck, Mindset, The New Psychology of Success https://amzn.to/3wDv10I

    Episode 196: Living Happier By Making the World Better with Max Bazerman https://behavioralgrooves.com/episode/living-happier-by-making-the-world-better-with-max-bazerman/

    Mahzarin Banaji https://psychology.fas.harvard.edu/people/mahzarin-r-banaji

    Molly Kern https://www.molly-kern.com/

    Happy Days https://www.youtube.com/watch?v=Ee0gziqT2Yk&ab_channel=ChiefScheiderChiefScheider

    Grey’s Anatomy https://youtu.be/dSGLObjyFvA

    Steve Martin and Nuala Walsh, Episode 209: GAABS and Improving the Future for Every Applied Behavioral Scientist https://behavioralgrooves.com/episode/improving-the-future-for-every-applied-behavioral-scientist/

    Katy Milkman, How to Change https://amzn.to/3wDZHzc

    Confronting the legacy of housing discrimination https://www.cbs.com/shows/cbs_this_morning/video/vLnaRgBIed_ph_NxZa2ZaivfdC_FeD1f/white-americans-confront-legacy-of-housing-discrimination/

    Harvard Implicit Association Test https://implicit.harvard.edu/implicit/

    Alec Lacamoire https://en.wikipedia.org/wiki/Alex_Lacamoire

    Lake Wobegon Effect https://en.wikipedia.org/wiki/Lake_Wobegon

    Episode 214: Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava https://behavioralgrooves.com/episode/the-non-obvious-rohit-bhargava/

    Musical Links

    Hamilton “Alexander Hamilton” https://youtu.be/VhinPd5RRJw

    In the Heights “Blackout” https://youtu.be/T0V2cCjf1Tk

    Something Rotten! “A Musical” https://youtu.be/1KFNcy9VjQI

    Bruno Mars “The Lazy Song” https://youtu.be/fLexgOxsZu0

    38 Special “Hold On Loosely” https://www.youtube.com/watch?v=vJtf7R_oVaw

    Buffalo Springfield “For What It’s Worth” https://youtu.be/80_39eAx3z8

  • Talk about a unique career path! From performing at Woodstock before Jimi Hendrix, with his band Sha Na Na, to now being a Forensic Linguist, testifying for infamous court cases, one theme runs throughout the life journey of our guest Rob Leonard; his love of language.

    Rob Leonard started his unique career as a band member of Sha Na Na, one of only 32 bands who played at Woodstock in August of 1969. He played at the request of Jimi Hendrix and was the last band to go on to perform before Jimi went on to play one of his most memorable performances; the unforgettable rendition of the Star Spangled Banner.

    Sha Na Na shot to fame when Rob was studying for his undergraduate degree at Columbia University. Since his commitment to the band’s rehearsals and performances was so time consuming, Rob chose to study the only language that had classes available on Saturdays: East African Bantu (also known as Swahili). So after graduating, and leaving the band, he spent 7 years in East Africa carrying out socio linguistic fieldwork, and subsequently earning his PhD.

    Rob now practices as a forensic linguistics expert, analyzing the use of spoken and written language in a legal arena. He worked on the murder case of JonBenét Ramsey by analyzing the ransom note and testifying that it had not been written by the man who falsely confessed to her murder. Not only has he worked to solve cases in the US with the FBI, but he's also worked with Canada, and UK, law enforcement agencies as well. And he's worked on big corporate cases between Microsoft and Apple by carefully analyzing the way emails were written.

    © 2021 Behavioral Grooves

    Quotes From Our Conversation with Rob Leonard

    (24:41) we can sort of use another metaphor, lift up the cover of the language and see what's going on underneath. And we can infer that there are certain patterns happening here that we then test for and we find

    (26:09) “Most of the information that is transmitted in a conversation does not come from the words that a speaker says, they come from the mind of the listener.”

    Topics we Discuss with Rob Leonard

    (4:48) Speed Round

    (6:08) Can you determine someone’s innocence from the way they speak?

    (8:40) What is forensic linguistics?

    (11:57) Non-random distribution of language

    (13:21) Rob’s journey into learning East African Bantu

    (19:18) How Rob found the career path into linguistics

    (25:55) Theory of Mind

    (34:12) Rob’s stories from playing at Woodstock

    (47:40) Grooving Session about Rob

    Links

    Robert Leonard https://en.wikipedia.org/wiki/Robert_A._Leonard

    “Sha Na Na and the Woodstock Generation,” by George Leonard '67 and Robert Leonard '70

    http://www.georgeleonard.com/sha-na-na-and-the-woodstock-generation.htm

    JonBenét Ramsey https://en.wikipedia.org/wiki/Death_of_JonBen%C3%A9t_Ramsey

    Tammy A. Gales PhD https://www.hofstra.edu/faculty/fac_profiles.cfm?id=3587&t=/Academics/Colleges/HCLAS/CLL/

    Andy Warhol https://en.wikipedia.org/wiki/Andy_Warhol

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Musical Links

    Sha Na Na “Teen Angel” https://www.youtube.com/watch?v=pqN9n2FbuJE

    Jimi Hendrix “The Star Spangled Banner” https://www.youtube.com/watch?v=TKAwPA14Ni4

    Janis Joplin “Ball & Chain” https://www.youtube.com/watch?v=h66qXAK-q3o

    Sha Na Na “Tears on my Pillow” https://www.youtube.com/watch?v=W3He_gyNG6A&ab_channel=Foofsmom

    The Mamas and The Papas “California Dreamin’” https://www.youtube.com/watch?v=N-aK6JnyFmk&vl=en

  • This episode is a Behavioral Grooves first: we bring you our first ever joint podcast! Mid-way through the episode the tables turn and our guest interviews us! Our guest is the amazing Kelly Leonard, host of the great podcast called “Getting to Yes, And…” presented by Second City Works and WGN in Chicago. This unique conversation with Kelly, Kurt and Tim gives us a glimpse of the people behind the podcasts. It is a light-hearted, raw conversation scattered with some really personal, touching stories about challenges each of them have faced in their lives.

    For over 30 years, Kelly has worked at Second City Improv - in all capacities moving up to Executive Vice President. He’s worked with some of the most unforgettable and influential comedians on the planet, such as Stephen Colbert, Tina Fey, Keegan Michael Key, Seth Meyers and Amy Poehler! His book, "Yes, And," received rave reviews in Vanity Fair and the Washington Post.

    But what we really wanted to talk to Kelly about was his work as executive director of insights and applied improvisation at Second City. He now co-leads a new partnership with Booth School at the University of Chicago that studies behavioral science through the lens of improvisation. Their mission is to use humor and empathy, interactivity and dialogue, to elevate conversations and inspire people to perform better.

    Kelly talks to us about what improv actually is. He believes it’s fundamentally different from comedy and says many people tell him that improv training changed their life. He likens improv to “yoga for your social skills”!

    We discuss Kelly’s concept of “Yes, And”. So often as humans, our default setting when asked to be involved with something, is to do nothing or say no. But our regrets are almost always about the things that we didn't do. He describes saying “yes, and'' as a little nudge. And he has some innovative ways of sharing this idea through improv exercises

    Kelly has discovered that real value is added to the “Yes, And” approach by adding a final step called “Thank You, Because”. Those are the words that help bridge a gap between us and someone else we fundamentally disagree with. By thanking someone for sharing information, their “fear brain” isn’t triggered, and they feel gratitude. The “Because” part forces us to find something in what they’ve said that is true for both of us. We then have some space to stay in the conversation together.

    Our conversation with Kelly then flips! And for the first time ever on Behavioral Grooves, the interviewers become the interviewees! We delve into the behavioral science work that Tim and Kurt are passionate about; negativity bias and how to overcome it, talking to our emotions and naming our fears, the 4-Drive model of Motivation, as well as how to improve really dull work meetings!

    Kurt and Tim tell us the “yes, and” story of how the Behavioral Grooves podcast actually started! And Kelly shares how an office fire was the spark that ignited his podcast journey. In this unique episode you will learn what makes these 3 great podcast hosts really tick and what techniques and exercises they use to stay positive, grateful and what they’ve learnt by saying “yes, and”.

    Topics We Discuss in This Episode

    (3:36) Welcome to Kelly and speed round questions

    (5:00) What is improv?

    (10:32) The concept of “Yes, And”

    (17:15) Obstacles as gifts

    (20:08) Growth mindset vs. fixed mindset

    (21:46) “Wish” - a resilience exercise

    (23:36) Kelly talks music

    (26:56) Switch! Kelly welcomes Tim and Kurt

    (27:09) Negativity Bias

    (29:06) Talk to the emotions

    (31:23) How writing connects with your emotions

    (36:44) How Kurt started his business

    (37:03) The 4-Drive Model of Motivation

    (39:25) How Behavioral Grooves and Getting To Yes, And podcasts started

    (42:18) Meetings suck! How can we improve them?

    (44:29) Emotional safety at work

    (52:30) Who do Kurt and Tim REALLY want as a guest on their podcast?

    (59:42) Kurt and Tim’s Yes, And stories

    (1:04:18) Grooving session

    Links

    Kelly Leonard: https://www.secondcity.com/people/kelly-leonard+

    Second City: Secondcity.com

    “Getting to Yes, And” Podcast: https://www.secondcityworks.com/podcast

    Art In An Instant: The secrets of improvisation https://www.washingtonpost.com/graphics/2018/lifestyle/science-behind-improv-performance/

    The Big Short Movie https://en.wikipedia.org/wiki/The_Big_Short_(film)

    Richard Thaler https://en.wikipedia.org/wiki/Richard_Thaler

    The Second Science Project https://www.secondcityworks.com/about/research-insights

    Nicholas Epley “Mindwise: How We Understand What Others Think, Believe, Feel, and Want” https://amzn.to/34M4GRM

    Tim Harford “Messy: The Power of Disorder to Transform Our Lives” https://amzn.to/34JN9dc

    Kurt Nelson PhD, Communicating To Your Team During A Pandemic https://medium.com/@kurtnelson_84317/communicating-to-your-team-during-a-pandemic-insights-and-tips-for-leaders-rooted-in-behavioral-aebd938d0310

    Devon Price PhD “Laziness Does Not Exist” https://amzn.to/3cqZl6Z

    “Getting To Yes, And...podcast with Devon Price PhD” https://www.secondcityworks.com/podcast-posts/guest-dr-devon-price

    Tim Houlihan “The Benefits Of Pre-industrial Revolution Life” https://www.behavioralchemy.com/news-1/2020/5/19/the-benefits-of-pre-industrial-revolution-life

    David Byrne “American Utopia” https://americanutopiabroadway.com/

    The 4-Drive Model. “Employee Motivation: A Powerful New Model”

    https://hbr.org/2008/07/employee-motivation-a-powerful-new-model

    Jane Dutton University of Michigan “Compassion at Work” https://core.ac.uk/download/pdf/145016032.pdf

    Liz Fosslien “No Hard Feelings: Emotions at Work and How They Help Us Succeed” https://amzn.to/3v2LhXF

    Episode 120: Covid-19 Crisis “Emotional Impact Of Wfh With Liz Fosslien” https://behavioralgrooves.com/episode/c-19-crisis-emotional-impact-of-wfh-with-liz-fosslien/

    Kimberlé Crenshaw “Intersectionality” https://en.wikipedia.org/wiki/Intersectionality

    Amy Edmondson “Psychological Safety” https://hbr.org/2021/04/what-psychological-safety-looks-like-in-a-hybrid-workplace

    Adam Alter “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked” https://amzn.to/3iuzAX0

    Episode 204 “How Shellye Archambeau Flies Like an Eagle” https://behavioralgrooves.com/episode/shellye-archambeau-like-an-eagle/

    Joann Lublin “Work-Life-Sway” https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-joann-lublin-on-lessons-for-working-mothers-their-families-and-their-employers#

    Alan Alda https://aldacenter.org/

    Daniel Kahneman https://en.wikipedia.org/wiki/Daniel_Kahneman

    Barry Schwartz https://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist)

    David Byrne https://en.wikipedia.org/wiki/David_Byrne

    Robert MacFarlane “The Lost Words” https://amzn.to/35dxmnj

    Tina Seelig at Stanford University https://en.wikipedia.org/wiki/Tina_Seelig

    Episode 67 “George Loewenstein: On a Functional Theory of Boredom” https://behavioralgrooves.com/episode/george-loewenstein-on-a-functional-theory-of-boredom/

    John Sweeney https://bravenewworkshop.com/author/sweeney/

    Katy Milkman “How to Change: The Science of Getting from Where You Are to Where You Want to Be” https://amzn.to/350WJbK

    Episode 220 “How Do You Become Influential? Jon Levy Reveals His Surprising Secrets” https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Musical Links

    Django Reinhardt “Three-Fingered Lightning” https://www.youtube.com/watch?v=PQhTpgicdx4

    Keith Jarrett “If I Were A Bell” https://www.youtube.com/watch?v=Mr42YR4rHbE

    Taylor Swift “Cardigan” from Folklore album https://www.youtube.com/watch?v=K-a8s8OLBSE

    Taylor Swift “Willow” from Evermore album https://www.youtube.com/watch?v=RsEZmictANA

    Lake Street Dive “Obviously” https://www.youtube.com/watch?v=q0XOy0XjKIg

    Switched on Pop Podcast https://switchedonpop.com/

    Neil Young “Harvest Moon” https://www.youtube.com/watch?v=n2MtEsrcTTs

    David Bowie “Lazarus” https://www.youtube.com/watch?v=y-JqH1M4Ya8

  • On this episode of Behavioral Grooves we chat with the founder of the engaging new app PIQUE. Bec Weeks is a behavioral scientist turned accidental entrepreneur! By joining forces with some of the brightest minds in behavioral science, including partners Sendhil Mullainathan, Eldar Shafir and Mike Norton, they have developed an amazing app that accompanies your favorite books.

    Pique takes users' interests in books to a new level with their slogan: Don't just read the book. DO the book. By using insights from psychology research, the app creates three-minute adventures that change how you see yourself and others. Pique helps you DO things. They know that just reading books doesn’t lead to change. Doing leads to change. That’s where the app can help.

    Pique has created curious, engaging content from some of the bestselling books from the last year:

    Katy Milkman's new book “How to Change” https://amzn.to/2RSeJCjLidy Klotz “Subtract: The Untapped Science of Less” https://amzn.to/3p6XcT0 Annie Duke “How to Decide: Simple Tools for Making Better Choices” https://amzn.to/3yRPWyO And many more.

    You can check out the new app Pique here: https://getpique.app.link/4voB1E9VOgb. But first, listen in to Bec's chat with us.

    What You Will Learn About In This Episode

    (2:38) Welcome and speed round

    (5:06) What is Pique?

    (12:50) Why humor is an important part of the app

    (17:03) Why is the app called Pique?

    (21:13) How Bec has used analytics and algorithmic techniques

    (23:05) Bec’s journey to becoming an entrepreneur

    (26:49) The surprises of being an entrepreneur

    (32:43) How Bec first became interested in behavioral science

    (34:37) What music would Bec take to a desert island?

    (41:11) Grooving Session

    I you are a regular listener to Behavioral Grooves, we would really appreciate your support by writing us a podcast review or becoming a Behavioral Grooves Patreon Member at https://www.patreon.com/behavioralgrooves. Thank you!

    © 2021 Behavioral Grooves

    Links

    Bec Weeks: https://www.linkedin.com/in/becweeks/

    Pique: https://getpique.app.link/4voB1E9VOgb

    Sendhil Mullainathan and Eldar Shafir “Scarcity: Why Having Too Little Means So Much” https://amzn.to/3uzvyz2

    Ashley Whillans “Time Smart: How to Reclaim Your Time and Live a Happier Life” https://amzn.to/3wSy4lD

    Wendy Wood “Good Habits, Bad Habits: The Science of Making Positive Changes That Stick” https://amzn.to/2TzXxSr

    Dolly Chugh “The Person You Mean to Be: How Good People Fight Bias” https://amzn.to/34BinTD

    Katy Milkman “How to Change: The Science of Getting from Where You Are to Where You Want to Be” https://amzn.to/2RSeJCj

    Annie Duke “How to Decide: Simple Tools for Making Better Choices” https://amzn.to/3yRPWyO

    Lidy Klotz “Subtract: The Untapped Science of Less” https://amzn.to/3p6XcT0

    Mike Norton and Elizabeth Dunn “Happy Money: The Science of Happier Spending” https://amzn.to/3c8Mlm1

    Jennifer Aaker and Naomi Bagdonas “Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)” https://amzn.to/3paWZhB

    Daniel Kahneman “Thinking Fast and Slow” https://amzn.to/3fZDvbA

    Episode 205: The Myth of the “Relationship Spark” with Logan Ury (featuring a guest appearance by Christina Gravert, PhD) https://behavioralgrooves.com/episode/the-myth-of-the-relationship-spark-with-logan-ury-featuring-a-guest-appearance-by-christina-gravert-phd/

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Episode 38: Linnea Gandhi: Crushing On Statistics https://behavioralgrooves.com/episode/linnea-gandhi-crushing-on-statistics/

    Episode 224: Why Is Noise Worse Than Bias? Olivier Sibony Explains https://behavioralgrooves.com/episode/noise-with-olivier-sibony/

    Deese–Roediger–McDermott paradigm (DRM): https://en.wikipedia.org/wiki/Deese%E2%80%93Roediger%E2%80%93McDermott_paradigm

    Musical Links

    Hamilton “Alexander Hamilton” https://www.youtube.com/watch?v=VhinPd5RRJw

    Radiohead “No Surprises” https://www.youtube.com/watch?v=u5CVsCnxyXg

    Taylor Swift “Love Story” https://www.youtube.com/watch?v=aXzVF3XeS8M

    Dua Lipa “We’re Good” https://www.youtube.com/watch?v=jr47YisIsz8

    Wicked “Defying Gravity” https://www.youtube.com/watch?v=glsmLGpqMzA

    Frozen “The Next Fight Thing” https://www.youtube.com/watch?v=TuC_-7vy_F0

    Moana “You’re Welcome” https://www.youtube.com/watch?v=79DijItQXMM

    Billie Eilish “Your Power” https://www.youtube.com/watch?v=fzeWc3zh01g

    Tame Impala “Let It Happen” https://www.youtube.com/watch?v=pFptt7Cargc

    Powderfinger “These Days” https://www.youtube.com/watch?v=7XaSm9-r_4U&ab_channel=Powderfinger

    Spiderbait “Black Betty” https://www.youtube.com/watch?v=nU1VfYYKMDk

    The Cat Empire “Brighter Than Gold” https://www.youtube.com/watch?v=QM_rIaUm7ac

  • The GodFather of Influence, Robert Cialdini joins us again on Behavioral Grooves to share his motivation for expanding his bestselling book Influence: The Psychology of Persuasion (https://amzn.to/3tyCpZ6) which now includes a completely new Seventh Principle of Influence: Unity. This additional principle can help explain our political loyalties, vaccine hesitancy and why media headlines can be so inflammatory.

    Another motivation for the revised edition to the book is to include more application to the Principles of Influence. So our conversation highlights some of Bob’s advice for start-up businesses and how they can harness the principle of Social Proof. And as general advice, Bob recounts how he recently advised a teenager to be generous to others - this in turn stimulates the Rule of Reciprocity, nurturing a relationship which is mutually beneficial.

    No episode of Behavioral Grooves would be complete without discussing music, even with guests we’ve interviewed before! But the theme of unity has a special significance with music and Bob highlights how music and dance bring people together and help them feel unified. Plus we get an interesting story of an experiment in France, and how a guitar case played a crucial part in one man’s luck.

    We hope you enjoy our discussion with The Godfather of Influence, Robert Cialdini. Since we generously share our great content with you, perhaps you feel influenced by the Rule of Reciprocity and will become a Behavioral Grooves Patreon Member at https://www.patreon.com/behavioralgrooves!

    © 2021 Behavioral Grooves

    Topics we Discuss on Unity with Robert Cialdini

    (3:55) Speed round

    (6:50) Ideal number of stars on your online review

    (9:00) Why Cialdini wrote a new edition of Influence

    (12:13) The new Seventh Principle: Unity

    (15:10) How to harness social proof as a start-up

    (20:02) A new color of lies

    (22:22) Principle of Unity with politics

    (24:42) Tribalism and vaccine hesitancy

    (28:35) Why Trump getting vaccinated hasn’t influenced his voters

    (30:50) How framing of media headlines influences our perception of the news

    (33:24) The Petrified Forest Wood Principle

    (36:56) Where will the next generation of research go with Cialdini’s work?

    (40:52) What advice would Cialdini give your teenager?

    (48:23) Music and influence

    (53:05) Grooving session

    Robert Cialdini's Books

    Influence, New and Expanded: The Psychology of Persuasion https://amzn.to/3tyCpZ6

    Pre-Suasion: A Revolutionary Way to Influence and Persuade https://amzn.to/3eGdyOW

    Links

    Episode 50: Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/

    Increase Your Influence https://www.influenceatwork.com/

    Godfather 2 Movie https://en.wikipedia.org/wiki/The_Godfather_Part_II

    Richard Thaler https://en.wikipedia.org/wiki/Richard_Thaler

    Daniel Kahneman https://en.wikipedia.org/wiki/Daniel_Kahneman

    Episode 222: How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How https://behavioralgrooves.com/episode/shankar-vedantam-useful-delusions/

    Donald Trump vaccine https://www.forbes.com/sites/jackbrewster/2021/04/20/trump-i-dont-know-why-republicans-are-vaccine-hesitant-again-floats-pfizer-conspiracy-theory/

    Mike Pence https://www.nbcnews.com/politics/white-house/pence-set-receive-covid-vaccine-televised-appearance-n1251655

    Petrified Forest Wood Principle https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle

    Stanley Schachter https://en.wikipedia.org/wiki/Stanley_Schachter

    Jerome Singer https://en.wikipedia.org/wiki/Jerome_E._Singer

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    The psychology of misinformation: Why it’s so hard to correct: https://firstdraftnews.org/latest/the-psychology-of-misinformation-why-its-so-hard-to-correct/

    How to combat fake news and misinformation: https://www.brookings.edu/research/how-to-combat-fake-news-and-disinformation/

    Teaching skills to combat fake news and misinformation: https://www.washington.edu/trends/teaching-skills-to-combat-fake-news-and-misinformation/

    Episode 102: Cristina Bicchieri: Social Norms are Bundles of Expectations https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/

    Episode 214: Observing the Non-Obvious: How to Spot Trends Around You with Rohit Bhargava https://behavioralgrooves.com/episode/the-non-obvious-rohit-bhargava/

    Behavioral Grooves Patreon https://www.patreon.com/behavioralgrooves

  • Linnea Gandhi is one of our favorite people to talk with and we had the pleasure of welcoming Linnea back to Behavioral Grooves recently. We last spoke to her in 2018 when she confessed to having a crush on statistics (a crush she clearly still harbors!) Since that time though, she has made a significant contribution to the infamous new book Noise: A Flaw in Human Judgment by Daniel Kahneman, Olivier Sibony and Cass Sunstein (https://amzn.to/3heyr5r). Linnea served as the chief of staff; project managing, researching and editing the groundbreaking work on the book. When we interviewed Olivier Sibony about Linnea’s contribution, he was glowing with compliments about her:

    “it took someone as miraculously organized, helpful and smart, always positive and in a consistently cheerful, good mood. And I can't imagine anyone else on the planet who could have pulled this off, but Linnea did. So she's amazing.”

    Linnea is a researcher, teacher, and practitioner of behavioral science in business settings. And she’s obsessed with error. Studying it, fixing it, and even embracing it – to enable better decisions by individuals and organizations.

    Linnea is passionate about bridging the gap between behavioral science in academia and its application in the real world. She teaches decision science at the University of Chicago Booth School of Business, studies it as part of her PhD at the Wharton School of Business, and consults on it through her company, BehavioralSight (https://behavioralsight.teachable.com/). This foothold in both worlds, has given Linnea the expertise for her current project which sees her teaching the topic of noise in an “edu-tainment” online video course.

    The tremendous new course (we got a sneak peak...it’s fantastic) is called Beyond Bias: How Noise May Be Drowning Out Your Decision Making Accuracy which is due to be published in June 2021. The course is purposefully designed for busy professionals who want to understand noise and how to mitigate it in organizations. Linnea and her team have meticulously planned the course videos so that they are short yet informative and entertaining. She is well aware that they are competing with Netflix for people’s attention!

    Our conversation weaves in some endearing anecdotes about her personal experience of working with Kahneman, Sunstein and Sibony on the book. As well as some of the hurdles of working (and recording) from home that many of us can identify with from the last year. But Linnea’s passion for her work on noise and her enthusiasm for statistics is contagious. So much so that it has almost convinced Kurt to start reading about statistics in his spare time (almost!)

    We hope you enjoy listening to Linnea’s work in behavioral science. At Behavioral Grooves, we are passionate about bringing you cutting edge interviews with the world’s best behavioral science practitioners, researchers and authors. If you would like to help support our work, please consider becoming a Behavioral Grooves Patreon at https://www.patreon.com/behavioralgrooves, we really appreciate the support.

    © 2021 Behavioral Grooves

    Topics We Discuss With Linnea

    (3:07) Speed Round

    (6:39) About Linnea’s new course on NOISE

    (16:45) Why humans don’t see easily see randomness

    (19:58) Working behind the scenes on NOISE

    (22:48) How did the authors first collaborate on NOISE

    (26:53) What finally convinced Linnea to get a PhD

    (36:12) Decision Hygiene and Linnea’s favorite technique

    (41:20) Music

    (43:20) Grooving Session

    Links

    “Noise: A Flaw in Human Judgment” by Kahneman, Sibony and Sunstein, 2021 https://amzn.to/3heyr5r

    Statistics As Principled Argument https://amzn.to/3uhRU8c

    Linnea’s Video Course on Noise (coming in June 2021) “Beyond Bias: How Noise May Be Drowning Out Your Decision Making Accuracy” https://www.behavioralsight.com/online-learning

    Episode 224: Why Is Noise Worse Than Bias? Olivier Sibony Explains https://behavioralgrooves.com/episode/noise-with-olivier-sibony/

    Episode 38: Linnea Gandhi: Crushing On Statistics https://behavioralgrooves.com/episode/linnea-gandhi-crushing-on-statistics/

    Daniel Kahneman https://amzn.to/2QQksId

    Cass Sunstein https://amzn.to/3uj61Kp

    Olivier Sibony https://amzn.to/3u8LBnp

    Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making https://hbr.org/2016/10/noise

    Episode 176: Annie Duke on How to Decide https://behavioralgrooves.com/episode/annie-duke-on-how-to-decide/

    Tania Lombrozo (Explanations) https://psych.princeton.edu/person/tania-lombrozo

    Mona Lisa https://en.wikipedia.org/wiki/Mona_Lisa

    A Structured Approach to Strategic Decisions https://sloanreview.mit.edu/article/a-structured-approach-to-strategic-decisions/

    Duncan Watts https://en.wikipedia.org/wiki/Duncan_J._Watts

    Angela Duckworth https://en.wikipedia.org/wiki/Angela_Duckworth

    Episode 99: Katy Milkman: Behavior Change for Good https://behavioralgrooves.com/episode/behavior-change-for-good/

    Barbara Mellers https://en.wikipedia.org/wiki/Barbara_Mellers

    Maurice Schweitzer https://en.wikipedia.org/wiki/Maurice_Schweitzer

    Richard E. Nisbett “Thinking: A Memoir” https://amzn.to/341F4A4

    Pareidolia https://en.wikipedia.org/wiki/Pareidolia

    Musical Links

    Macklemore & Ryan Lewis “Thrift Shop” https://www.youtube.com/watch?v=QK8mJJJvaes&ab_channel=MacklemoreLLC

    White Noise https://www.youtube.com/watch?v=nMfPqeZjc2c&ab_channel=RelaxingWhiteNoiseRelaxingWhiteNoiseOfficialArtistChannel

  • NOISE is set to be the next behavioral science bestseller. Daniel Kahneman, Cass Sunstein and Olivier Sibony describe noise as the unwanted variabilities in our judgments. In our exclusive interview with co-author Olivier Sibony (https://oliviersibony.com/about/) we delve into the fundamentals of noise. What different types of noise are there? Where do we find noise? Why does bias get more attention than noise? And finally, Olivier’s favorite topic; how we can mitigate noise by using decision hygiene and actively open minded thinking.

    Olivier Sibony is a professor, writer and advisor specializing in the quality of strategic thinking and the design of decision processes. Olivier teaches Strategy, Decision Making and Problem Solving at HEC Paris. He is also an Associate Fellow of Saïd Business School in Oxford University. Olivier’s research centers on improving the quality of decision making by reducing the impact of behavioral biases. He is the author of numerous articles in academic and popular publications, including Before You Make That Big Decision, co-authored with Nobel Prize winner Daniel Kahneman.

    Our interview with Olivier is, as I’m sure you will agree. absolutely mesmerizing. Learning about the extent of noise in our lives from Olivier and from the new book, is truly enlightening. As their cleverly crafted catchphrase says "wherever there is judgment, there is noise, and more of it than you think."

    Thankfully, the brilliant team of authors have included lots of ways to combat the noise around us. And we know that our discussion with Olivier is just the first of many that we will have around this groundbreaking topic.

    Behavioral Grooves strives to bring you insight and research from world-leading experts in behavioral science, like Olivier. And we do this without the use of paid advertising. If you would like to support our continued ad-free work, please consider becoming a Behavioral Grooves patreon by visiting https://www.patreon.com/behavioralgrooves thank you.

    © 2021 Behavioral Grooves

    Topics We Discuss

    (4:38) Welcome to Olivier Sibony and speed round questions(7:51) The difference between bias and noise(11:32) Why has bias received more attention than noise?(14:15) Where noise can be found?(22:32) What is Decision Hygiene?(26:35) How to implement mitigation techniques against noise?(29:32) Actively Open Minded Thinking and what it means for leadership and education(38:45) What are the different types of noise?(44:18) The role of moral philosophical foundations and noise(49:28) Music (54:06) Grooving Session and Bonus Track

    Olivier Sibony’s Books

    Noise: A Flaw in Human Judgment by Kahneman, Sibony and Sunstein, 2021 https://amzn.to/3heyr5r

    You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them https://amzn.to/3u8LBnp

    Links

    Olivier Sibony https://oliviersibony.com/about/

    Languedoc wine https://en.wikipedia.org/wiki/Languedoc-Roussillon_wine

    Rhones Valley wine https://en.wikipedia.org/wiki/Rh%C3%B4ne_wine

    Dr Itiel Dror https://www.ucl.ac.uk/~ucjtidr/

    Apgar Checklist https://www.acog.org/clinical/clinical-guidance/committee-opinion/articles/2015/10/the-apgar-score

    John Maynard Keynes https://en.wikipedia.org/wiki/John_Maynard_Keynes

    Max Bazerman “Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness” https://amzn.to/3f4vvqm

    Bentham's Utilitarianism https://en.wikipedia.org/wiki/Utilitarianism

    Kant's Deontological Approach https://plato.stanford.edu/entries/ethics-deontological/

    Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making https://hbr.org/2016/10/noise

    Behavioral Grooves Patreon https://www.patreon.com/behavioralgrooves

    Musical Links

    Yo-Yo Ma cellist “Bach Cello Suite No. 1 in G Major” https://www.youtube.com/watch?v=1prweT95Mo0

    Billy Evans “My Foolish Heart” https://www.youtube.com/watch?v=a2LFVWBmoiw

    Keith Garrett “I Grew Up Today” https://www.youtube.com/watch?v=0PerFVC6KbU

    Oscar Peterson “C Jam Blues” https://www.youtube.com/watch?v=NTJhHn-TuDY

    More Great Episodes Of Behavioral Grooves

    Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/

    Episode 211: A Thousand Thanks: A Lifetime of Experiments and Gratitude with AJ Jacobs https://behavioralgrooves.com/episode/a-thousand-thanks-with-aj-jacobs/

    Episode 204: How Shellye Archambeau Flies Like an Eagle https://behavioralgrooves.com/episode/shellye-archambeau-like-an-eagle/

    Episode 176: Annie Duke on How to Decide https://behavioralgrooves.com/episode/annie-duke-on-how-to-decide/

    Episode 147: Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism https://behavioralgrooves.com/episode/gary-latham-phd-goal-setting-prompts-priming-and-skepticism/

    Episode 38: Linnea Gandhi: Crushing On Statistics https://behavioralgrooves.com/episode/linnea-gandhi-crushing-on-statistics/

  • Allison Zelkowitz seized the opportunity to use behavioral science at Save The Children to make a big impact on global projects. By building a world-first “nudge unit” within the organization, her story is an inspiring example of how application of behavioral science principles can make a real difference in the world.

    Allison Zelkowitz is the Founder and ‎Director of the Center for Utilizing Behavioral Insights for Children (CUBIC) https://www.savethechildren.net/cubic, part of the international nonprofit organization Save the Children. CUBIC is the first behavioural insights initiative or "nudge unit" in the world to focus on the most marginalised children’s rights and welfare. At CUBIC, they focus on nudging the behaviours and actions of decision-makers, educators, families and communities, so more children get the best possible start in life.

    Ultimately, Allison is well aware that changing behavior isn’t about telling people what to do, it’s about facilitating ways for them to change: understanding the barriers and effectively removing them. The projects of CUBIC are not just inspiring, they are also life-saving. Projects such as

    Nudging children in Thailand to wear bicycle helmets, Encouraging breastfeeding in Laos, and Increasing playful teaching methods to enhance children’s learning in Bangladesh.

    In our chat with Allison, she reveals the vast personal dedication that it took to enable CUBIC to be formed. We love that Allison first carved her interest in behavioral science by listening to podcasts in her spare time (Allison has since become a Behavioral Grooves Patreon https://www.patreon.com/behavioralgrooves - thank you for your support!) But within the space of 14 months, her idea had grown into an international collaboration with other leading behavioral scientists, a huge fundraising effort, and eventually to the global launch of CUBIC in April 2020.

    In this episode you will learn:(11:05) What inspired Allison to start CUBIC at Save The Children International.(15:03) Why just giving people good information doesn't change their behavior.(19:45) An overview of setting up a Nudge unit.(23:55) The steps Allison took to build CUBIC in 14 months.(30:18) About the current project in the Philippines texting parents to encourage them to positively engage with their children.(41:54) Upcoming project on increasing vaccination uptake in the global south.(43:59) Music Allison enjoys.(48:58) Grooving Session and Bonus Track.

    © 2021 Behavioral Grooves

    Links

    CUBIC - Save The Children International: https://www.savethechildren.net/cubic

    Save The Children: https://www.savethechildren.org/?cid=Referral::POPUPwww.savethechildren.net::123199&utm_source=sciweb&utm_medium=web&utm_campaign=member_popup

    CUBIC: Save The Children initiative: https://www.youtube.com/watch?v=BCy9B-k2044

    Eliud Kipchoge: https://en.wikipedia.org/wiki/Eliud_Kipchoge

    United States Parachute Association: https://uspa.org/

    Allison's Blog on Skydiving with Behavioral Science: https://www.patreon.com/posts/behavioral-in-32008134

    Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

    Fadi Makki, Founder of Nudge Lebannon: https://nudgelebanon.org/our_team/fadi/

    The Busara Center for Behavioral Economics: https://www.busaracenter.org/

    Faisal Naru, OECD: https://www.oecd.org/gov/behavioural-insights.htm

    Josh Martin, Ideas 42: https://www.ideas42.org/blog/incorporating-behavioral-science-cash-transfer-programs-changing-lives/

    The Behavioral Insights Team: https://www.bi.team/

    Dr Susanna Loeb, The Annenberg Institute, Brown University: https://annenberg.brown.edu/publications/one-step-time-effects-early-literacy-text-messaging-program-parents-preschoolers

    The Lantern Group: https://lanterngroup.com/

    Behavioral Alchemy: https://www.behavioralchemy.com/

    Musical Links

    Hamilton Soundtrack: https://www.youtube.com/playlist?list=PLV78EPlNCZ5B1vHkRicCAdpbDqZ1DpLgM

    Journey “Don’t Stop Believing”: https://www.youtube.com/watch?v=1k8craCGpgs

    Video for Allison’s wedding: https://www.youtube.com/watch?v=DD38az2cUsg

    Other Episodes You Will Enjoy

    Episode 202: How Chaning Jang Works Around Not Being WEIRD https://behavioralgrooves.com/episode/how-chaning-jang-works-around-not-being-weird/

    Episode 209: GAABS and Improving the Future for Every Applied Behavioral Scientist https://behavioralgrooves.com/episode/improving-the-future-for-every-applied-behavioral-scientist/

    Episode 190: Cornelia Walther on POZE: Pause, Observe, Zoom in, and Experience https://behavioralgrooves.com/episode/cornelia-walther-on-poze-pause-observe-zoom-in-and-experience/

    Episode 168: The Stages of Grief, Pandemics and the Psychology of Protests with Nicole Fisher https://behavioralgrooves.com/episode/the-stages-of-grief-pandemics-and-the-psychology-of-protests-with-nicole-fisher/

    Episode 165: Shlomi Ron: Visual Storying Telling In a Time of Crisis https://behavioralgrooves.com/episode/shlomi-ron-visual-storying-telling-in-a-time-of-crisis/

    Episode 146: Covid-19 Crisis: Mariel Beasley on Increasing Short Term Savings During the Crisis https://behavioralgrooves.com/episode/covid-19-crisis-mariel-beasley-on-increasing-short-term-savings-during-the-crisis/

    Episode 139: Iris Tzafrir: A Kind Word https://behavioralgrooves.com/episode/iris-tzafrir-a-kind-word/

    Episode 73: Terry Esau: Carbon Fiber Therapist https://behavioralgrooves.com/episode/terry-esau-carbon-fiber-therapist/

    Episode 19: The Teaspoon Hustle – Part 1 with Rob Burnet https://behavioralgrooves.com/episode/the-teaspoon-hustle-part-1-with-rob-burnett/

    Episode 20: The Teaspoon Hustle – Part 2 with Rob Burnet https://behavioralgrooves.com/episode/the-teaspoon-hustle-part-2-with-rob-burnett/

    Episode 221: Donating Our Money Is Irrational, So Why Do We Do It? Tim Kachuriak Explains Our Motivations https://behavioralgrooves.com/episode/why-we-donate-our-money/

    Episode 1: Behavioral Grooves 1: James Heyman, Phd https://behavioralgrooves.com/episode/behavioral-grooves-1-james-heyman-phd/

    Episode 222: How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How https://behavioralgrooves.com/episode/shankar-vedantam-useful-delusions/