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Who’s the Audience of Sustainability? How has it evolved over the past few years? Where is it going next? 🌱
What role does the personal definition of sustainability among consumers play in brands’ sustainability choices? We’re joined by Jess Francis, Senior Global Strategist, McCann Worldgroup Truth Central and Oliver Orlik, Global Sustainability Manager at McCann to explore the shift towards making sustainable choices the default rather than the aspiration. Together we discuss how sustainability audiences have evolved, the intersection of sustainability with various sectors, and the challenges of greenwashing in marketing. Integrating sustainability into narrative management has never been more important - and the future trajectory of sustainability audiences calls for brands to connect sustainability with other consumer concerns like the cost of living crisis and healthcare.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio
Guests: Jess Francis and Oli Orlik
Produced by: Sal Morton
Music: DJ Tennis
Supported by Pulsar
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Oli’s sustainable baby clothes company, Nina: https://ninababy.co.uk/
Hosted on Acast. See acast.com/privacy for more information.
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Who’s the Audience of Electronic Music? How has it evolved over the past few years? Where is it going next?
Over the last 40 years electronic music in the UK has gone from counterculture to mainstream with far reaching influences outside music and into domains like fashion and pop-culture. In this transition, electronic music has gone from being an identity for a specific community, to becoming a platform for a broad range of audiences to express themselves. And in the process, electronic music has become a key driver of economic growth in many countries, but particularly so in the UK. Now a newly released study by the Night Time Industry Association in the UK shines a light on the cultural, social and economic impact of electronic music in the UK and we are joined by David Boyle, Director at Audience Strategies and one of the author of the report, to discuss how the audience of electronic music has evolved in the UK. We discuss the pioneering impact the British scene had on electronic music worldwide, changing demographics, shifting music tastes, evolving economies and premiumization, as well as risks and opportunities for the industry emerging with the new audiences joining the scene.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio
Guest: David Boyle
Produced by: Sal Morton
Music: DJ Tennis
Supported by Pulsar
NTIA UK Electronic Music Industry Report: https://ntia.co.uk/the-second-uk-electronic-music-industry-report/
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Hosted on Acast. See acast.com/privacy for more information.
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Saknas det avsnitt?
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Who’s the Audience of Snapchat? How has it evolved over the past few years? Where is it going next? 👻
Discover how Snapchat fosters loyalty and community by addressing users’ most top concern on social platforms right now: authenticity. Ranked as the #1 happiest platform, Snapchat has been on the scene since 2011 and has since grown to 400 million daily and 800 million monthly active users. With a focus on messaging, connection and personal content shared with a closed audience, Snapchat creates an individualized social media ecosystem. Learn how brands fit into that ecosystem, why young demographics are attracted to the app and why Snapchat is encouraging its users to get streaking
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio
Guest: Lea Karam
Produced by: Sal Morton
Music: DJ Tennis
Supported by Pulsar
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Hosted on Acast. See acast.com/privacy for more information.
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Who’s the Audience of Fandom? How has it evolved over the past few years? Where is it going next? 🤩
Discover how fandoms, uniting people online and offline through shared interests, have evolved into powerful, global networks. Join us as we chat with Andy Crysell, the founder of Crowd DNA and advisor at the Museum of Youth Culture, exploring the rise of fandoms into the mainstream. Learn how fandom offers social connections, a platform for self-expression, and even opportunities for fans to invest in their passions. We'll delve into the complexities of engaging with fan communities, the experience of fandom in a turbulent world, and the emerging trend of fans gaining financial involvement in what they love.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio and Sal Morton
Guest: Andy Crysell
Produced by: Sal Morton
Music: DJ Tennis
Supported by Pulsar
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Hosted on Acast. See acast.com/privacy for more information.
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How do you build an Audience out of thin air or… dust?
Following the publication of Dust: The Modern World in a Trillion Particles, we speak to author Jay Owens, Head of Audience at the London Review of Books, about who exactly is interested in a book about dust. We talk about dust’s role in climate change, domestic situations and the Anthropocene as a whole. The unconventional subject matter of dust leads to interesting points about the diversity of an audience, and how we can spark curiosity and open-mindedness among our audiences.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio
Guest: Jay Owens
Produced by: Sal Morton
Music: DJ Tennis
Supported by Pulsar
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Hosted on Acast. See acast.com/privacy for more information.
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Who’s the Audience of Generosity? How has it evolved over the past few years? Where is it going next?
In the run-up to world generosity super-event Giving Tuesday, we speak to Kathleen Murphy-Toms, their Director of Digital Strategy. Kathleen’s unique perspective into the biggest charitable event worldwide gives insight into the ways that audiences give, how they want to give and which specific affects and emotions resonate most with different groups. Kathleen also talks about the wider world of generosity outside of traditional monetary giving and what a more generous world looks like.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio
Guest: Kathleen Murphy-Toms
Produced by: Sal Morton
Music: DJ Tennis
Supported by Pulsar
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Hosted on Acast. See acast.com/privacy for more information.
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Who’s the Audience of Vogue? How has it evolved over the past few years? Where is it going next?
In this fashion-focused episode, host and Pulsar CEO Francesco D’Orazio speaks to Jenna Rak, Senior Director of Audience Development at Vogue, to explore how fashion audiences want to stray from linear time and traditional content timelines, and why creative industries need to take lead from their most creative allies.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Hosted by: Francesco D’Orazio
Guest: Jenna Rak
Produced by: Sal Morton
Music: DJ Tennis
A special thank you to Vogue
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
Hosted on Acast. See acast.com/privacy for more information.
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Who’s the Audience of Misinformation? How has it evolved over the past few years? Where is it going next?
In this live inaugural episode session, host and Pulsar CEO Francesco D’Orazio speaks to Sarah Brandt, the EVP of Partnerships of Newsguard, to explore industry perspectives on how misinformation works, how it spreads, the risks associated with brands and public organizations and the audiences most commonly associated with it, their motivations and their key behaviors.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Host: Francesco D’Orazio
Guest: Sarah Brandt
Producer: Sal Morton
Research: Dahye Lee
Music: Manfredi Romano aka DJ Tennis
A special thank you to NewsGuard, who you can find at https://twitter.com/NewsGuardRating
X https://twitter.com/audiencedisco
TikTok https://www.tiktok.com/@audiencespodcast
IG https://www.instagram.com/audiencespodcast/
This Episode is brought to you with the generous support of Pulsar, the AI powered audience intelligence platform for marketeers, researchers and PR pros who put audiences at the core of everything they do.
Hosted on Acast. See acast.com/privacy for more information.
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The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode. Hosted by Francesco D'Orazio.
Hosted on Acast. See acast.com/privacy for more information.
