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“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed
In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace community-led and creator partnerships to build trust and relevance. He also gives practical advice on co-marketing, why fun and authenticity are key to standing out, and the importance of collaboration in today’s visible markets.
In this episode, you’ll learn:
What “audience-led growth” means and why it’s vital todayHow brands can co-create meaningful campaigns with creatorsWays to make your marketing fun, engaging, and impactfulResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Rob on LinkedIn: https://www.linkedin.com/in/robmcarpenter/
Learn more about AudienceLed: https://www.audienceled.com/
Timestamps:
(00:00) Intro
(01:27) Rob’s journey to founding Audience Led
(05:33) Why traditional marketing playbooks no longer work
(09:40) Audience-led growth: how it works and why it matters
(14:15) Co-marketing and building authentic relationships with creators
(19:51) The power of fun and creativity in marketing
(24:00) Rob’s thoughts on B2B influencer strategies
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“If you do that in a kind of fake way, people are going to smell it from a mile away. Their BS radars are going to go off,” says Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam
In this episode of The Content Cocktail Hour, Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, tells us how Crossbeam uses Ecosystem-Led Growth to strengthen partnerships and create authentic, value-driven content. Shawnie shares her unique journey from academia to content marketing leadership and emphasizes the importance of aligning marketing efforts with customer trust. She also talks about the misconceptions around AI in content creation and highlights the irreplaceable value of human creativity.
In this episode, you’ll learn:
What Ecosystem-Led Growth is and how it empowers go-to-market strategiesWhy authentic content outperforms keyword-focused traffic tacticsHow to create content that earns trust and delivers real valueResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Shawnie on LinkedIn: https://www.linkedin.com/in/shawniehamer/
Explore Crossbeam: https://www.crossbeam.com/
Timestamps:
(00:00) Intro
(01:06) Shawnie’s background: From teaching to content marketing
(07:42) The power of trust in Ecosystem-Led Growth
(11:49) Aligning with larger brands authentically
(13:03) Quality vs. quantity in content strategy
(16:29) Listening to customers to create impactful content
(25:00) Why AI won’t replace authentic content creation
(26:34) Crossbeam’s new website and interactive elements
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“Sponsor is not a dirty word. And I think that when it’s handled correctly, it can be very effective,” says Aaron Leeder, VP of Partnerships & Alliances at Pavilion
In this episode of The Content Cocktail Hour, Aaron Leeder, VP of Partnerships & Alliances at Pavilion, shares the art of balancing sponsorships with community building. Aaron explains how Pavilion prioritizes member-first values while creating meaningful partnerships with brands. He also explores the value of unique activations like salon dinners and the shifting impact of event sponsorships in cultivating genuine connections. From creative event strategies to building favorability within a community, Aaron highlights the importance of long-term relationship building in today’s marketing landscape.
In this episode, you’ll learn:
Why sponsorships can enhance both member and sponsor experiencesHow to balance sponsorship revenue without compromising community valuesThe power of creative activations like dinners and social experiencesResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronleeder/
Learn more about Pavilion: https://www.joinpavilion.com/
Timestamps:
(00:00) Intro
(01:13) Aaron’s unique path from music to partnerships at Pavilion
(05:29) Balancing member-first values with sponsorship strategies
(10:17) The ROI of creative activations like salon dinners
(14:42) Tips for maximizing sponsorships
(18:32) Creating amazing customer experiences through salon dinners
(20:26) Long-term thinking in sponsorship and relationship building
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“AI makes content creation easier, but curating the right information at the right time is what truly drives success,” says Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo
In this episode of The Content Cocktail Hour, Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo, talks about the challenges and opportunities of knowledge management and intranet systems. Drawing from his extensive experience, Jesse shares why aligning HR, IT, and Ops creates a “three-legged stool” for efficiency, how AI is transforming intranet functionality, and why curation is now more critical than content creation. He also explains the impact of knowledge systems on employee retention and how proactive strategies can help organizations avoid costly inefficiencies.
In this episode, you’ll learn:
How AI-powered knowledge engines close content gapsThe ROI of self-serve intranets in reducing redundanciesWhy shared ownership leads to successful intranet adoptionResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessebtrickey/
Learn more about Happeo: https://happeo.com/
Timestamps:
(00:00) Intro
(01:25) The importance of shared ownership in intranet success
(04:10) How AI is transforming knowledge management
(08:45) Proactive vs. reactive approaches to intranet adoption
(12:30) The ROI of reducing redundancy through self-serve systems
(17:20) Creating feedback loops for internal and external insights
(21:40) Curation vs. content overload: Striking the right balance
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“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns that resonate emotionally with your audience. David and Jonathan also recount their LinkedIn campaign experiment and discuss the role of influence, collaboration, and choosing the right medium for content creation.In this episode, you’ll learn:Why taking creative risks leads to memorable contentHow to leverage co-creation and influence in your campaignsThe difference between “passable” and “great” contentResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with David on LinkedIn: https://www.linkedin.com/in/davidjebner/Learn more about Content Workshop: https://contentworkshop.com/Timestamps:(00:00) Intro(01:13) Why creativity is essential in measurable marketing(03:34) Leveraging storytelling to build emotional connections(07:24) Why AI struggles with great storytelling (12:12) The viral LinkedIn campaign experiment(17:38) The value of influence and co-creation in marketing(22:08) Bold ideas vs. safe strategies
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“The thing with territory planning is that people think of it as boring and terrible, I wanted the whole thing to have good energy, like a Corona commercial,” says Kevin Davis, Co-Founder and CEO of BoogieBoard
In this episode of The Content Cocktail Hour, Kevin Davis, Co-Founder and CEO of Boogie Board, shares his journey from sales leader to startup founder and how his company is reimagining territory planning. Kevin explores the evolving challenges of territory design in a hybrid world, the intersection of account-based marketing and sales strategies, and the importance of aligning internal teams around customer focus. Kevin also talks about the value of open-sourcing internal resources and how it’s helped his team create meaningful content for both internal use and external distribution.
In this episode, you’ll learn:
How to align your sales territories with your marketing strategies How open-sourcing content can help small businesses and teams grow Lessons from launching a startup in a rapidly changing environmentResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinboogie/
Learn more about BoogieBoard: https://boogieboard.ai/
Timestamps:
(00:00) Intro
(01:13) Kevin’s journey from sales to startup founder
(05:29) The evolution of sales territories in a hybrid world
(07:33) Aligning sales territories and marketing strategies
(10:18) The overlap of account-based marketing and territory design
(17:10) Open-sourcing content for business growth
(20:44) Transitioning to a founder-led strategy
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“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content StudioIn this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for creating content that truly connects with your audience. Tommy also discusses how the report’s findings can guide marketers toward more effective strategies in 2024 and beyond.In this episode, you’ll learn:Key challenges facing content marketers and how to overcome themThe role of audience research in driving authentic engagementPractical steps for improving creative satisfaction and executionResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/Learn more about The Content Studio: https://www.thecontentstudio.com/Timestamps:(00:00) Intro(03:14) Why content marketers feel “disconnected”(07:45) The importance of audience research(12:18) How to balance creativity with leadership expectations(15:40) The juiciest insights from the “State of Discontent” report(19:02) Strategies for content marketing success in 2024 and beyond
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“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “
In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content to close gaps in the buyer journey. Tom also talks about the compelling shifts in content creation, and why engaging your sales team as content “connectors” can make all the difference.
In this episode, you’ll learn:
How to turn B2B content into a revenue-driving assetWhy traditional metrics often miss the mark on measuring content effectivenessPractical tips for using AI and SEO strategies for high-impact contentResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Check out Demand-Genius: https://www.demand-genius.com/
Timestamps:
(00:00) Intro
(02:46) The content strategy shift from branding to revenue
(06:32) The role of content in guiding buyers through the funnel
(10:18) Using data for content attribution and measurement
(14:05) Why AI is reshaping SEO and content distribution
(17:45) Empowering sales with content as “information connectors”
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"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic
In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it.
In this episode, you’ll learn:How to use first-party data to create personalized experiences that resonate with customers during high-stakes shopping seasonsThe importance of balancing data-driven insights with empathy to better serve consumersWhy AI can be a game-changer in freeing marketers to focus on strategic, creative workResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/
Check out BlueConic: https://www.blueconic.com/
Timestamps:
(00:00) Intro
(03:24) Black Friday and Cyber Monday strategies
(04:37) The importance of empathy in marketing
(08:29) Leveraging customer data for better marketing
(10:20) Balancing data and creativity in marketing
(17:40) Content strategy and measurement
(20:46) The role of AI in modern marketing
(23:43) Why marketing should be invisible to the consumer
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"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence
In this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding voices that resonate with your brand’s audience to letting the influencer’s authenticity shine for stronger engagement. She also talks about how they do influencer marketing at Upfluence and how AI may change the way we do influencer marketing and content marketing in general.
In this episode, you’ll learn:
Effective strategies for making influencer marketing successfulHow influencer authenticity can help your brand succeedHow AI is reshaping content marketing and what that means for influencer marketingResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanya-alain/
Check out Upfluence: https://www.upfluence.com/
Timestamps:
(00:00) Intro
(02:59) What is influencer marketing
(05:31) Balancing brand voice and influencer authenticity
(08:34) How to get started with influencer marketing
(10:53) How Upfluence does influencer marketing
(15:32) The future of influencer marketing with AI
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“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu
In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey from biomechanical engineering to growth marketing and founding a top-of-funnel platform. She discusses why many B2B companies face challenges with tool overload and siloed workflows, as well as how AI and automation can rebundle and streamline marketing efforts for leaner, more efficient teams. Elaine also explores how content serves as the backbone of marketing strategy, emphasizing its role across every funnel stage.
In this episode, you’ll learn:
How Tofu is redefining top-of-funnel strategies with a unified platform approachWhy many companies struggle with too many tools and data silosPractical AI applications for automating and scaling marketing tasksResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Elaine on LinkedIn: https://www.linkedin.com/in/elainezelby
Check out Tofu: https://www.tofuhq.com/
Timestamps:
(00:00) Intro
(07:32) The role of content in marketing
(09:37) AI's impact on creative work
(10:29) Getting started with AI
(12:34) Exploring AI opportunities in professional life
(13:21) Practical applications of AI in marketing
(14:25) Rebundling AI for marketing efficiency
(14:59) Solving tool fatigue for growth teams
(18:10) Innovative uses of AI in content marketing
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"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting
In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, shares what life as a fractional CMO looks like and how this growing trend is reshaping marketing for early-stage B2B companies. Shannon explains why more founders are turning to fractional CMOs to scale faster and make smarter marketing decisions. She also gets into strategies for founder storytelling and effective budgeting for your marketing campaigns.
In this episode, you’ll learn:
Why founders might want to hire fractional CMOs for more effective marketing strategiesKey marketing strategies for scaling early-stage companies The role of founder storytelling in brand growthResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannon-sweeny-curran-55332942/
Check out SSC Consulting: https://sscconsulting.io/
Timestamps
(00:00) Intro
(03:42) Current budgeting and planning trends in marketing
(10:12) Differentiating founder brand from company brand
(15:23) Aligning content strategies with your brand
(16:20) Corporate content strategy vs. Founder content strategy
(18:18) Transitioning to Fractional CMO
(21:12) Challenges of becoming a fractional CMO
(24:23) Fractional CMO vs. VP of Marketing
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"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency
In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Based Marketing (ABM) and why it’s a game changer for B2B marketers. He walks through the process of building focused target account lists and outlines the importance of aligning your ABM efforts with business objectives. Vincent also highlights the value of first-party intent data in understanding when an account is truly in-market, and shares advice on how to successfully align sales and marketing teams. Lastly, he offers a thoughtful perspective on why third-party intent data can be unreliable.
In this episode, you’ll learn:
The steps to building an effective ABM strategyWhy first-party intent data is key to ABM successHow to align sales and marketing around ABM goalsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Vincent on LinkedIn: https://www.linkedin.com/in/vincentdecastro/
Check out ABM Agency:https://abmagency.com/
Timestamps
(00:00) Intro
(03:19) The rise and misconceptions of ABM
(06:53) Effective ABM strategies
(09:30) Building a target account list for ABM
(11:57) Reverse engineering in ABM
(13:21) Who should own ABM?
(15:02) In-house vs. outsourced ABM
(15:31) ABM maturity model
(18:24) The role of third-party intent data
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"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR
In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming sales and marketing efforts. Alina talks about the rise of AI-powered sales agents, the balance between human SDRs and automation, and how AiSDR uses AI to scale outreach while keeping campaigns personal. She also highlights the importance of experimentation and how marketers can refine their strategies in a fast-paced industry.
In this episode, you’ll learn:
How AI SDRs can streamline sales outreach and save time on repetitive tasks The balance between human SDR personalization and AI automation Strategies for experimenting and scaling AI-powered marketing campaignsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Alina on LinkedIn: https://www.linkedin.com/in/alinakarnaukh/
Check out AiSDR: https://aisdr.com/
Timestamps
(00:00) Intro
(02:43) Exploring the world of AI SDRs
(05:11) Why AiSDR still values the work of human SDRs
(10:50) How AiSDR creates their own marketing content
(19:56) Tips to getting started with AI SDRs
(21:05) Creating standout content by being vulnerable
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“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific
In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how customer education can play a key role in growing your funnel. She shares how Thinkific strategically uses long-form content and repurposes it to maximize its value. Christie also highlights Thinkific’s unique branding approach and emphasizes why focusing on quality over quantity in content creation is the smarter way to go.
In this episode, you’ll learn:
How customer education impacts every stage of the funnelStrategies to make your content do more with lessUsing courses as a content format for brandsResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Christie on LinkedIn: https://www.linkedin.com/in/christie-e-horsman/
Check out Thinkific: https://www.thinkific.com/
Timestamps:
(00:00) Christie and her work at Thinkific
(04:28) How customer education affects your funnel
(12:06) Creating content with many use cases
(17:20) Thinkific's branding and sub-branding strategy
(25:17) Your content needs to do the heavy lifting
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“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso
In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, discusses how gifting can be a game-changer in your outbound marketing strategy. He explores why outbound marketing remains relevant and how personalized gifting can strengthen customer engagement. Kris also explains how Sendoso helps both small and large businesses streamline their gifting efforts, while also addressing the impact of AI in improving marketing efficiency.
In this episode, you’ll learn:
Why gifting works as a key outbound strategy for marketersHow AI is transforming outbound marketing and the SDR roleWays to simplify gifting operations for companies of all sizesResources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Kris on LinkedIn: https://www.linkedin.com/in/rudeegraap/
Check out Sendoso: https://www.sendoso.com/
Timestamps:
(00:00) Intro
(01:43) Loving the pain point that you’re solving
(07:41) Gifting and direct mail post-pandemic
(11:35) How outbound continues to change with AI
(15:38) Why gifting isn’t a silver bullet
(18:25) The secret power of product marketing in B2B
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"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel
In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led growth. He explains SalesIntel’s approach to budget allocation and highlights the importance of staying actively involved in both content and product development. Manoj also offers a clear perspective on the growing Martech landscape and how leaders can find the best strategies to make their companies grow.
In this episode, you’ll learnHow staying involved as a founder, especially in content creation and product development, can lead to more effective go-to-market strategiesSalesIntel’s approach to allocating its go-to-market budgetWays to build a strong and robust pipelineResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Manoj on LinkedIn: https://www.linkedin.com/in/manojramnani/Check out SalesIntel: https://salesintel.io/
Timestamps(00:00) Meet Manoj Ramnani, CEO of Sales Intel(05:06) SalesIntel’s strategy for allocating its go-to-market budget(08:50) The strength of founder-led growth(09:58) Why Manoj stays involved in SalesIntel’s code and engineering(12:12) Is the B2B and data market truly crowded? -
"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside
In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen explains how businesses can shift away from traditional, cold approaches by learning from B2C and D2C brands, making their content more human and relatable. She also shares insights from her time at Patagonia and discusses the role of AI in improving operational efficiency.
In this episode, you’ll learn:Integrating AI into your work and how it can boost operational efficiencyWhy you should start creating content like B2C and D2C brandsAI isn't a replacement for human creativity but a tool that enhances itResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jen on LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/Check out Superside:https://www.superside.com/
Timestamps(00:00) Jen’s work at Patagonia and background(07:40) “Creative is the new targeting”(11:54) How AI boosts efficiency and creativity(17:08) Repurposing content using AI(25:08) What B2B can learn from B2C and D2C brands -
"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse
In this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI and discuss how content quality is evolving with emerging technologies.In this episode, you’ll learnThe cost of building and commoditizing AIWhy personalizing your content and demonstrating a deep understanding about your audience can make all the difference in content creation and marketingInsights on MarTech and how this can influence content creation, quality, and strategies in the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Check out MarketMuse:https://www.marketmuse.com/Timestamps(00:00) Intro(09:04) Pros and cons of being an early AI adopter(16:50) The cost of building AI tech, Commoditizing AI(17:34) How content quality will evolve as we adopt new tech(23:07) Good or bad, all content matters(24:07) If you’re a good writer, you’re the most important person in the room(29:33) OpenAI’s path to a trillion-dollar future -
“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaignIn this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovative SEO strategies are shaping the future of content marketing. Jeremy also takes us along on his inspiring career journey, from his early days as a video game tester to his current role at ActiveCampaign. He also explains the power of incorporating emotional appeal into B2B content, and how his team at ActiveCampaign approaches content creation.In this episode, you’ll learn:Using AI for research, outlines, and drafting, especially for listicles and experimentsThe importance of personal connection in B2B marketing to enhance engagementAdapting to SEO changes and search behavior to maintain content visibilityResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremycollier2011/Check out ActiveCampaign: https://www.activecampaign.com/Timestamps:(00:00) Intro(05:17) The rise of generative AI in content marketing(10:04) Content marketing process at ActiveCampaign(12:13) Adapting to keyword shifts and search engine evolution(16:22) Jeremy's career path from video games to marketing(18:49) How to break into content marketing(20:47) Emotion in B2B marketing
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