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A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week and this morning I caught, Rita Kirwan, Lauren de Boer & Tom McAleer to get their take on the state of B2B.
I then headed out (in the rain...I know can you believe it) to the RTL Ad Alliance beach where I saw a panel being hosted by Emmanuel Probst of IPSOS. And right after that Justin Reid and Lara Krug from the Kansas City Chiefs took to the stage and I was able to chat to Lara before she took to the stage about her role as CMO with one of the most successful franchises in the NFL.
I took some time out to catch up with some of the Young Lions, Lorna Tutty joined me with some good news about how she is getting on and then Alexandra Jakljusina & Tyla Nofal came straight out of their presentation to give me the low down. I was able to catch up Jamie Fulham and Lorna Begley of Diageo, they have won 2 Silver Lions with Baileys Sound Scales.
Finally I rounded out the day at the creators terrace to hear from Marc Hustvedt President of Mr.Beast in conversation with X CEO Linda Yaccarino and managed to track down one of my favourite brands, E.L.F Beauty, where I got to say hi to Kory M again and hear from Patrick O'Keeffe.
So another jam packed day at Cannes, the final round up will come out tomorrow and then I will be releasing episodes I have recorded at the festival throughout the summer months, so lots of great interviews coming your way with the likes of Karandeep Kapnay of Duolingo, Mark Ritson, Karen Nelson-Field, Jon Lombardo & Peter Weinberg, Gerry D'Angelo and many many more.
Thanks to Freedman International for their support.
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Day 3 of Cannes is over, well for me, most other people seem to be at parties! Another big day so much going on, and today's daily round up aims to catch you up on all that has happened.
First up is a review of the main stage interview with Elon Musk by Mark Reed of WPP. Mark pulled no punches and it was a really engaging conversation. Colin Lewis joins me to talk about his session and also talks about Grainne Wafers session talking about reimagining Guinness.
There was a session at the RTL Ad Alliance beach where I caught up with Diana Flutur, Léoda Esteve, Managing Director, Marcel Worldwide & Sasan Saeidi
Global Chief Business Officer, VML And I also got to catch up with Marisa Nelson, EVP Marketing & Communications at Equativ to talk about what she has been hearing and seeing at Cannes this week.
I recorded an episode with Jimmy Knowles of Canva, and of course today I had the pleasure of recording an episode with Mauro Porcini of Pepsico, what an amazing experience. They will be out in the coming weeks.
brought to you by Freedman International
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Saknas det avsnitt?
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Day Two of Cannes Lions 2024 is over and once again I caught up with Colin Lewis to bring you the low down from the festival, from the themes, to the talks we saw, to people we spoke to, this is the round up you need to keep up to date.
Colin shares his experiences from delivering a keynote speech and Conor shares the interactions with industry leaders and exploring innovative work on display. The discussions cover key themes including AI's role in advertising, the intersection of technology and creativity, and insights from various sessions featuring prominent figures like Queen Latifah and Sinead Burke. The importance of social media in modern viewing habits and the fascinating debates from RTL sessions.
I catch up with Charley Stoney of IAPI at the Irish Lunch and the episode features interviews with various attendees who discuss their own experiences, the significance of AI in their work, and their excitement about upcoming events at the festival.
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The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel and villa was host to multiple events. It is hard to keep up with everything that is going on so this daily round up aims to capture some of the big themes and topics from across all the content.
Topics range from the restructuring of marketing teams by Colgate's CMO, partnerships between major retail media networks and tech giants, discussions on 'Jobs to be Done' philosophy and again the role of AI in marketing. We also discuss the Lifelong Learning Session that featured Dr. Marcus Collins, Karen Nelson-Field PhD & James Hurman and some of the topics discussed during that session.
And of course awards were announced today and there was a notable win for Publicis Dublin, THINKHOUSE and Heinken with Pub Museum achieving a Gold Lions.
To cover it all I am joined by Colin Lewis, David Tiltman SVP of content at WARC and Yakira Young Content Manager at AdMonsters gave us her perspective from day one of the festival.
Stay tuned to That's What I Call Marketing all week for updates:
🌐 Website: www.thatswhaticallmarketing.com
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The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joined by Colin Lewis who will be a speaker at this years festival and will join me on these daily updates. I am also joined by CarineJean-Jean
VP Brand & Communications of RTL ad alliance. RTL are at the festival for the first time and are the only "legacy" media with a presence on the beach, and they have some line up. Tune in all week for updates and news live from the festival.
Thanks to Freedman International for their support of the Cannes Sessions.
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Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O’Grady, Micheal Brennan and Aidan McLaughlin.
The episode delves into the shift from traditional PR to a more integrated approach with the guests discussing how agencies are collaborating more closely with clients and how understanding client businesses deeply is a key factors in achieving better creative outcomes. The conversation moves to the importance of creativity within constraints and how structured processes can actually foster more innovative ideas.
The role of creativity in unexpected areas, like search, is explored with great examples from the guests on how to think creatively across all elements of a campaign - down to search. The episode covers strategies for navigating the attention economy, focusing on capturing and retaining consumer attention in a fragmented media landscape. The guests share examples of successful reactive campaigns and the role of digital PR in modern marketing. They emphasise the need for businesses to stay attuned to cultural shifts and be prepared to act quickly and authentically.
00:27 Series Introduction: Building a Legacy
01:04 Meet the Guests: Claire, Aidan, and Michal
02:40 Evolving Roles in Marketing and Communications
07:22 The Importance of Relationships and Collaboration
14:46 Creativity and Constraints
16:27 The Role of Search in Creativity
22:13 Curiosity and Bravery in Marketing
24:31 Campaign Success and Creative Effectiveness
26:36 Client-Agency Relationships and Information Sharing
28:17 Fostering Creativity and Team Collaboration
30:51 Handling Feedback and Criticism in Creative Work
32:31 Rapid Response and Embracing Culture in PR
40:34 The Role of Technology in Enhancing Creativity
47:36 Concluding Thoughts and Book Recommendation
Meet the Guests:
Claire Grady: With over 18 years of experience delivering award-winning campaigns for brands like BT, Pampers, and Eddie Rockets, Ciara is the Director of Creativity and Strategy at Legacy Communications.Aidan McLaughlin: Aidan brings a wealth of knowledge from both agency and client-side roles, focusing on storytelling and large-scale cross-platform communications.Micheal Brennan: The Head of Search at Legacy Communications, Micheal sheds light on the surprising role of search in creativity.Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns
https://www.thatswhaticallmarketing.com/
https://legacycommunications.com/
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The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!
00:00 - Introduction
01:19 - Convince Your C-Suite: The Real Impact of Creativity
07:30 - The Evolution and Challenges of the CMO Role
11:47 - The Creative Brief
11:50 - Data-Driven Marketing: A Double-Edged Sword
17:50 - NEW SEGMENT - This or That!
18:45 - Campaign Pre-testing
26:13 - Does Creative Inform Media, or Media Inform Creative
33:03 - Differentiation vs. Distinctiveness
Get in touch with the hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Conor Byrne:https://www.linkedin.com/in/conorbyrne/
Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing relationships and insights from top CMOs. Don't miss out on this comprehensive roundup of the marketing world's leading stories!
00:24 Debate on Pretesting in Marketing
04:09 Professor Galloway's Insights
05:55 Tango's New Campaign
06:45 State of Sales and Marketing Relationship
09:21 Apple's Controversial Ad
10:31 McDonald's Mental Health Campaign
11:49 Bumble's Ad Campaign Backlash
13:32 Tesco's Retail Media Expansion
15:19 Google's AI-Powered Search Changes
16:00 Expressway's Entertaining Ad
16:39 Scarlett Johansson vs. OpenAI
18:05 Innocent's CMO Role Change
19:17 Keelings' Fun Advertising
20:48 Monzo's New Campaign
21:45 Canva's Product Launch Rap
23:06 Kerry Foods' Dairy and Oat Fusion
23:41 OpenAI's AI Safety Concerns
24:44 Boots' Summer Campaign
25:25 Political Marketing with Barry Andrews
Read the article on https://www.thatswhaticallmarketing.com/blog
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Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.
Bernard Brogan, a Dublin football legend with a background in accountancy and business management, and Kevin Moore, a seasoned PR professional with a history in high-profile campaigns, bring their unique perspectives and experiences to the table. Together, they discuss the importance of storytelling, creativity, and strategic thinking in building and maintaining a successful agency.
Starting with the origin story of Legacy Communications, Bernard and Kevin recount their early days of working without wages, setting up a small office, and the challenges they faced. They highlight key moments and client wins that propelled their agency forward, including securing significant partnerships with AIG, Volkswagen, and Littlewoods Ireland.
The conversation delves into the operational challenges of running a fast-growing agency, the importance of culture and values, focusing on the core principles: Be Brave, Be Sound, and Be Curious. .
As they look to the future, Bernard and Kevin share their plans for international expansion and the strategic moves they're making to stay ahead in the digital age. Join us for this inspiring episode filled with personal anecdotes, professional insights, and practical advice for anyone interested in the dynamic world of communications and marketing.
Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns.
01:01 Meet the Guests: Bernard Brogan and Kevin Moore
04:36 The Origin Story of Legacy Communications
08:03 The Journey of Building Legacy Communications
15:04 Key Moments and Client Wins for Legacy Communications
20:14 Learning from Mistakes and Growing the Business
26:47 The Importance of Relationships in Business Success
27:59 Mastering Client Relationships and Scaling Challenges
29:21 Strategic Planning and Growth Amidst Uncertainty
32:19 Embracing Digital Transformation and SEO Integration
38:39 Cultivating a Strong Agency Culture and Values
43:41 Innovative Approaches to Client Success and Agency Growth
47:22 Looking Ahead: International Expansion and Leveraging Technology
53:49 Reflecting on the Journey and Lessons Learned
56:01 Building a Legacy Through People and Partnerships
Visit https://legacycommunications.com/
Visit https://www.thatswhaticallmarketing.com/
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Peter Field said “Any brand with ambitions beyond its budget needs to see this”. He was referring to Bountiful Cows IPA data fueled study which analysed 256 ad campaigns, examining them for Relative Advantage. I tracked down Adam Foley, CEO of Bountiful Cow to ask him more about the analysis and the findings. The research argues that relative advantage campaigns are 15% more likely to show at least one very large brand effect. They are also 60% more likely to have a very large effect on awareness, 22% more likely on differentiation suggesting a longer-term benefit to the brand and the business.
As Adam himself has said “When you can’t outspend your competition, you have to out-think them. You’ll never win by doing the same thing with less money; it’s about seizing opportunities that competitors overlook or neglect.” This episode delves into the report with great real life examples of brands that are using these principles of relative advantage.
This is episode covers the importance of challenger brands, how a diverse and non-traditional approach to marketing and audience engagement can result in significant company growth and brand awareness, distinctiveness in a saturated market, leveraging social currency, and the critical role of measuring campaign effectiveness.
03:38The Power of Regional Press
05:48 Embracing Challenger Brands
07:42 The Philosophy of Challenger Brands
16:35 The Relative Advantage Framework: A Deep Dive
24:42 Exploring the Seven Principles of Challenger Brand Success
44:24 The Future of Challenger Brands
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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www.thatswhaticallmarketing.com
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In the 2nd part of the series Inclusion in Action I am joined by guests Dr. Camille White, Chloe Davies, and Anike Mlemchukwu shared their unique perspectives on navigating careers as black women, tackling systematic racism, and advocating for mental health and special needs within their industries. Dr. White, CEO of Inspire to Evolve, shares her journey from medicine to tech, focusing on empowering individuals for better health and career satisfaction. Chloe Davies, founder of 'It Takes a Village', emphasises the importance of addressing black mental health and using her platform for advocacy and change. Anika highlighted her commitment to supporting children with special needs, founding Lapapoe to provide resources for these families. The discussion touches upon the challenges black women face in various spaces, the importance of representation, and the role allies play in fostering diversity, equity, and inclusion. Again the need for action, for more inclusive practices and meaningful change comes through
05:30 The Importance of Representation and Overcoming Racism
09:50 Advocacy and Breaking Stereotypes
19:17 Creating Change: The Role of Leadership and Community in Diversity
24:04 Trailblazing in the Corporate World
24:44 The Power of Representation and Diversity
27:45 Comparing Racial Experiences: US vs. UK
35:45 The Struggle for Equity in the Workplace
41:40 The Role of Data in Achieving Pay Equity
46:11 Final Thoughts on Legacy and Empowerment
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes of Nils Leonard celebrating the power of OOH, Mark Ritson telling us that if we allocate 11% of our marketing budget to radio advertising, the entire campaign’s effectiveness will double and Peter Field releasing Why TV is at the heart of effectiveness and NeuroInsight showing that a 30-second cinema ad had 1.75 times more chance of having its “intended impact” on memory and engagement than a 30-second TV ad. So it was time for That’s What I Call Marketing to sit down with leading industry bodies to get their take on the landscape, the challenges and opportunities faced by traditional media, innovative research studies, and the importance of measurement and effectiveness in advertising. Featuring insights from Jill McGrath of TAM Ireland, Aoibhinn Lennon from the Outdoor Media Association, Cassie Joyce of Pearl and Dean Ireland, and Ciarán Cunningham of Radio Centre Ireland, the discussion delves into how traditional media channels are adapting to digital transformations and the perceived effectiveness of digital vs. traditional advertising. The episode also highlights the need for marketers to be curious, challenge assumptions, and consider a balanced media mix to achieve brand success. Recorded at Poddle Audio
00:44 Diving Into the Media Landscape: Challenges and Opportunities
01:12 Expert Insights on Traditional Media's Evolution
02:59 The Digital Shift: Analysing the Impact on Advertising Spend
05:13 Reassessing Media Strategies: A Shift Back to Broadcast?
06:52 Breaking Down Misconceptions in Media Planning
11:05 The Importance of Diverse Media in Campaigns
12:59 Measuring Success Beyond Digital Metrics
24:11 Revisiting Event-Based Media and Consumer Engagement
27:02 Addressing the Digital Focus in Media Planning and Buying
29:51 The Sonic Boom of Audio Media
30:06 Marketing Challenges and Strategies
36:06 Innovations in Media: A Closer Look
38:21 The Future of Media Measurement and Creativity
52:10 Busting Myths and Setting New Goals
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Thanks to Dee Reddy at Poddle Audio for hosting this episode
Get in touch about sponsorship or content partnerships, email
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Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival.
00:22 Weetabix's Branding Challenge and Campaign Insights
02:12 Celebrating Burger King's 70th with Flame-Grilled Ads
02:38 Cairn Homes and the Community Games Sponsorship
03:35 McDonald's Innovative Smelling Billboard Campaign
05:29 The Wild Atlantic Way: A Tourism Marketing Success
07:18 The Rise of Fake Billboards and Creative Debates
08:50 Marketing to Gen Z sigh
09:39 Sky Ireland's Streaming Ad
10:49 Exploring the CMO and CFO Relationship with Heineken USA
11:52 Terrence Riley's Return to Crocs
12:52 Innovative Campaigns and AI in Marketing
15:23 Waitrose's Creative Pricing Campaign
16:19 April's Guest Highlights on 'That's What I Call Marketing'
16:57 Looking Ahead: Cannes 2024 and Future Collaborations
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Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate creativity and we need to encourage the next generation of creatives to stay in this industry and help elevate Ireland’s creative capabilities on the world stage. We are a nation of world class storytellers, artists, musicians - our creative outputs in marketing and advertising should be world class. These winners share the approach to tackling the brief, what it felt like to win and what they are expecting at Cannes. If you aren’t inspired by the future of creativity - listen to this and you will be.
02:30 Shreesha Hedge introduces the IAPI Cannes Young Lions Competition
10:29 Lorna Tutty & Georgia Murphy from Droga5 discuss their winning digital entry
18:54 Hannah McGlynn & Lucy Mortell from Publicis discuss their winning film entry
27:23 Meabh O’Mahony & Kelly Oglesby from Edelman discuss their winning PR entry
37:00 Max Brady from Pull The Trigger talks about producing the winning film entry, why she does it and why Cannes is so important
46:30 John-Mark McCafferty of Threshold chats about the inspiration the charity got from the Cannes Young Lions participants
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Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the call came to lead marketing at Formula One, where Ellie set up the first ever marketing structure and helped transform the perceptions of the sport, and yes we do talk about Drive to Survive. In a fascinating next step Ellie took over marketing at the glorious Manchester United, and what is fascinating is Ellie had no real love for football, so we talk about what attracted her to the role at the greatest football club in the world (can you sense the bias!). This episode sheds light on the power of curiosity, the significance of building relationships, and the impact of strategic marketing in the ever-evolving world of sports and entertainment.
01:12 From Farm Life to Marketing Maven
04:15 Foundational Years in Marketing
09:09 Agency Insights
13:02 The move to client side
21:56 Embracing Change at Virgin Media
28:54 A Surprising Call from Formula One
34:06 The Game-Changing Impact of 'Drive to Survive'
38:15 A New Arena
42:51 Fan Engagement and Strategy at Manchester United
50:34 Match Day Experience: Behind the Scenes
52:39 Reflecting on the Journey and Looking Ahead
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Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love.
00:00 Welcome to the Pilot: Introducing Mindless Marketers
00:25 Diving Into the World of tom Fishburne and the Marketoonist,
01:36 The Evolution and Challenges of the CMO Role
07:54 AI in Marketing: Expectations vs. Reality
11:50 Data-Driven Marketing: A Double-Edged Sword
16:56 Navigating the Shift from Third-Party Cookies
21:10 Rethinking Remarketing Strategies
22:13 Scepticism and Realisations in Digital Marketing
24:20 The Impact of Cutting Marketing Budgets
31:37 Inside the Mind of a Consumer: Brand Perception
39:08 Concluding Thoughts on Marketing Strategies
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Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole”
I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change.
I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by
*Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024'
*Ekaette Kern, Co-Founder and CEO, Tenet Consultancy.
*LeAnne Weekes, public relations and marketing expert looking for her next role
In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡
Listen, Learn Lead with That’s What I Call Marketing
00:26 Effie's Journey: From Journalism to AI-Powered PR
01:23 LeAnne's Diverse Communications Expertise
02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta
04:28 The Stark Reality of Diversity in the Industry
05:02 Breaking Down Barriers: Opportunities and Representation
09:24 The Importance of Diverse Voices in Creative Industries
12:20 Challenges and Solutions for True Diversity and Inclusion
18:34 The Role of Leadership and Strategy in DE&I Initiatives
21:36 The Impact of DE&I Rollbacks and the Need for Action
44:22 Advice for Aspiring Professionals in the Communications Industry
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
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Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic.
00:14 From Economics to Marketing: A Unique Journey
03:21 The Leap to Freelancing: Balancing Career and Family
07:59 The Power of Positioning and Analytics in Marketing
11:28 Understanding the Human Element in Data Analytics
21:42 Navigating Marketing Strategies in Inflationary Times
25:58 Practical Advice for Marketers on a Budget
31:48 Navigating the Pitfalls of Attribution in Marketing
39:45 Understanding the Impact of External Factors on Marketing
42:24 Exploring the Potential and Pitfalls of Attention Metrics
45:19 The Power of Niche Influencers in Marketing
47:57 AI in Marketing: Opportunities and Concerns
50:57 Reflections and Insights from Industry Events
51:34 Econometrics: Making Advanced Analysis Accessible
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email [email protected]
To contact That’s What I Call Marketing
Email [email protected] www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
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This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising.
00:00 Welcome to the Marketing Roundup!
00:21 March 2024 Sponsorship Opportunities and Show Updates
00:58 Heinz Ketchup Insurance: A Sticky Situation
01:58 LinkedIn and Edelman's Insightful B2B Report
03:14 Paddy Power's Creative Marketing Genius
04:08 St. Patrick's Day Celebrations and Brand Collaborations
05:13 TikTok's Uncertain Future in the US
06:39 Sam Altman's view on AI's Impact on Creativity and Marketing
08:34 Under Armour's AI-Powered Sports Commercial Controversy
10:08 Cannes 2024 Preparations and Opportunities
10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?
12:54 Bailey's Innovative Solution to a Common Dilemma
13:31 Andrex's Bold New Brand Platform
14:49 Stella Artois' Star-Studded Campaign
15:44 Celebrating Differences with a Powerful Message
17:00 Starbucks' Marketing Leadership Shake-Up
18:04 AIM Awards and Marketing Excellence
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email [email protected]
Visit www.thatswhaticallmarketing.com to listen back to all previous shows
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities. The panel debate if B2B marketing should be purely transactional or should it create meaningful connections addressing customer pain points and leveraging strong creative content to resonate with the audience. The episode explores the role of creativity and utility in marketing, with a consensus on the necessity of creativity to stand out in a traditionally utilitarian field. The panelists share successful strategies from their respective organisations, shedding light on the importance of brand differentiation and the power of creative tactics to foster engagement and break the monotony of B2B marketing. As the conversation progresses, the panel touches on the impact of thought leadership and content strategies, underscoring the need for authenticity, relevance, and delivering value to the audience. The episode concludes with a lively enough discussion on the relationship between marketing and sales, emphasising the importance of collaboration, setting clear boundaries, and aligning goals to drive business success.. The episode serves as a compelling call to action for marketers to innovate, connect, and inspire in the evolving world of B2B marketing. The future of B2B marketing should be bright and inspiring
03:30 Defining B2B Marketing: Insights from the Experts
12:07 The Creative Challenge in B2B Marketing
18:29 Personalizing B2B Marketing: Strategies for Engagement
24:43 The Importance of Measurable Outcomes in B2B Marketing
32:45 The Digital Transformation of B2B Marketing
34:49 Navigating the Complex Relationship Between Sales and Marketing
48:17 The Importance of Internal Content Creation in B2B Marketing
55:55 The Future of B2B Marketing: Creativity, Purpose, and Impact
56:26 Spotlight on Innovative B2B Brands and the Future of Work
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Thanks to SpaceTo for hosting us and Business Plus for their support
Get in touch about sponsorship or content partnerships, email [email protected]
Visit www.thatswhaticallmarketing.com to listen back to all previous shows
Hosted on Acast. See acast.com/privacy for more information.
- Visa fler
